ADVERTISING AND
FASHION
THE AIR WE BREATHE
@GROUP1
The power of
01
Advertising
Today's 02
The commandments of
advertising
Important Consumption, culture
03
Agenda and pusuit of happiness
Fashion: Dressing up
04
the Soul
Advertising drives the
global economy
Advertising can take a wide range of forms, from
newspaper ads, tv ads, billboards, and
sponsorships.
It provides useful information to consumers that
tells them about product and service choices, as
well as comparing features, benefits, and prices
Advertising shapes popular
culture
reflects cultural norms and trends, it is also a
powerful agent of cultural change and innovation.
For example, Coca-cola's Share a Coke campaign
is an excellent example of advertising
empowering cultural change.
Advertising reflects our
culture
Advertisers know that culture is closely
intertwined with advertising -- both reflect and
shape the behaviors, values, and beliefs of
society. While advertising reflects cultural norms
and trends, it is also a powerful agent of cultural
change and innovation.
Advertising is an incredible
powerful art form
Advertising at the most basic is paying for space
in a medium to promote a product or service. Art,
on the other hand, is an expression of ideas and
themes through creative skills. Melded together,
advertising art is using creative skills and
ingenuity to produce a material meant to
promote.
Advertising creates
awareness and inspires
Advertising is a powerful tool that can create
awareness about products, services, causes, and
ideas. It can inspire people to take action,
whether it's buying a product, supporting a cause,
or changing their behavior. Effective advertising
often uses creative and persuasive techniques to
capture attention and motivate people to engage
with the message.
The ten commandments
of advertising
10. Break the rules
9. Have no fears
8. Be yourself
7. Reinvent yourself
6. Be proud of who you are
5. Get real
4. Don’t believe the hype
3. Got connected
2. Prioritize your life
1. Control your own destiny
Consumption, culture, and Pursuit of Happiness
Edited by Roger Rosenblatt is a collection of essays that explore the
relationship between consumption and happiness in modern society.
The book delves into how consumer culture shapes our identities,
values, and perceptions of happiness. It examines the impact of
advertising, materialism, and the quest for status and possessions on
our well-being and sense of fulfillment. The essays also discuss
alternative approaches to happiness, such as minimalism, sustainability,
and mindful consumption. Overall, the book offers a thought-provoking
analysis of the complex interplay between consumption, culture, and
the pursuit of happiness in contemporary life.
"Fashion: Dressing Up the Soul" is a poetic and
metaphorical way of expressing the idea that
fashion goes beyond mere clothing; it is a form of
self-expression that reflects one's inner self,
emotions, and personality. Just as we dress our
bodies, fashion allows us to "dress up" or adorn our
souls, showcasing our unique identity and style to
the world. It implies that fashion is not just about
following trends or conforming to societal norms,
but about embracing our individuality and using
clothing as a means of communicating who we are on
a deeper level.
Conclusion
what worldview/s are being
Does this worldview bring What is our human
intoduced in this area/
good influence or not? responssibility?
venue of pop culture?
In advertising and fashion, the
worldview often revolves around Our human responsibility is
materialism, individualism, and The worldview in advertising and to act with compassion,
consumerism. Promoting the idea fashion has a mixed influence. It can respect, and integrity
that happiness and success come towards others and the
encourage creativity and self-
from owning certain products and
expression but also promote planet, promoting equality,
expressing oneself through clothing
consumerism and unrealistic beauty justice, and sustainability for
choices. There is also a growing
standards. current and future
emphasis on sustainability and
ethical consumption. generations.
Thank you
Group 1
Kiven Clyde Cabillo
Daryl Gay Dag-uman
Renee Loresto
Angelica Molina
Cristel Tabura
Eomi Sabejon
