Why Customers Choose Salesforce
Proven & Trusted Customer 360 Ecosystem Trailhead Open Platform
Mitigate risks of poor Beyond CRM we offer an Partners, admins, resources Adoption and onboarding. Pre-built integrations from the
implementation, lack of entire suite of customer and compatible solutions are typical risks that we’re AppExchange allow you to
functionality, etc… and centric solutions, the that want to tap into addressing. connect in minutes to
maximize probability of AppExchange and an Salesforce’s large customer common SaaS/PaaS tools
success with the vendor rated ecosystem that wants to base. which is a crucial consideration
highest by 3rd parties. contribute to it. Maximize end-user efficiency for current and future systems.
Experienced partners who’ve by educating IT on best
Market share reflects More mature CRM related driven successful practices for configuration. Highly customizable platform
continuous customer success offerings combine all the deployments or developed (which is a differentiator) with
and selection as vendor of small things that make a big necessary solutions in every simple drag and drop
choice. It's a gravitational pull difference in experience and industry and use case. technology to fit any use case
for our large ecosystem. productivity. and help future-proof your
system.
Why Small & Growing Businesses Choose Salesforce
360 View of the Customer Scalable Platform Customization
Step
Step out
out of
of siloed
siloed teams
teams with
with aa single
single You can start and grow with the Make Salesforce your own for your
view
view of
of the
the customer
customer across
across sales,
sales, same platform — here for all your unique business cases
service,
service, and
and marketing
marketing needs
Salesforce Recognized as a Leader in 2022 Gartner®
Magic Quadrant™ for Sales Force Automation Platforms
A LEADER
Magic Quadrant for Sales Force
Automation Platforms
20 September, 2022
16 Years
in a row
Analyst(s): Adnan Zijadic, Ilona
Hansen, Steve Reitberg, Varun
Agarwal
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties
of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Salesforce. #1 CRM.
Ranked #1 for CRM Applications based on
IDC 2021 H1 Revenue Market Share
Worldwide.
23.9%
5.5%
5.0%
5.0%
3.9%
Source: IDC, Worldwide Semiannual Software Tracker, October 2021. CRM market includes the following IDC-defined functional markets:
Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital
Commerce Applications.
Sales Cloud Ranked #1 for CRM in 2023 G2 Winter Reports
Revenue Cloud Ranked #1 for CPQ in 2023 G2 Winter Reports
Leadership Driven From 1,000+ Reviews!
SWITCHED FROM
HUBSPOT
Switched from
HubSpot
Up to n=646
SWITCHED FROM
HUBSPOT
OVERVIEW
Switched from HubSpot
Average Customer Success Metrics Achieved After Implementing Salesforce
% % %
29
Percent ROI Achieved
27
Increase in Sales
26
Decrease in
Revenue Service/Support Costs
% % %
26
Faster Application
27
Increase in Overall
28
Increase in
Deployment Marketing ROI Insights-Driven
Decision Making
FY23 Customer Success Metrics. Base: Switched from HubSpot n=229-637 See all reports → See all metrics in this report → See FAQ →
SWITCHED FROM
HUBSPOT
DETAIL
ROI, Adoption, and Implementation Metrics
ROI, Adoption, & Implementation Key Performance Metrics Average Low Mid High
(25th Percentile) (50th Percentile) (75th Percentile)
Achieved positive ROI
(% of companies who have seen a positive ROI) 90% N/A N/A N/A
Percent ROI achieved
(% of return for the money invested, out of those who have achieved a positive ROI) 29% 15% 25% 40%
Time to ROI
(# of months) 8 months 3 months 5 months 8 months
Estimated user adoption
(% of Salesforce users in your company that use Salesforce on a regular basis) 64% 54% 67% 80%
Time to implementation
(# of business days) 20 days 8 days 14 days 21 days
Likely to continue to use in next 12 months
(% who are T2B likely to continue to use Salesforce in the next 12 months) 91% N/A N/A N/A
FY23 Customer Success Metrics. Base: Switched from HubSpot n=547-646 See all reports → See all metrics in this report → See FAQ →
SWITCHED FROM
HUBSPOT
DETAIL
Overall & Employee Engagement Metrics
Overall Key Performance Metrics Average Low Mid High
(25th Percentile) (50th Percentile) (75th Percentile)
Faster response to customers/ prospects/ employees/ partners
(% increase) 29% 15% 22% 40%
Faster decision making
(% increase) 29% 15% 20% 36%
Faster resolution time
(% increase) 29% 15% 23% 36%
Employee Engagement Key Performance Metrics Average Low Mid High
(25th Percentile) (50th Percentile) (75th Percentile)
Faster collaboration
(% increase) 28% 15% 20% 35%
Increase in employee engagement (communication, collaboration, etc.)
(% increase) 28% 15% 20% 35%
Increase in remote employee productivity
(% increase) 29% 14% 21% 36%
Increase in teamwork or team collaboration
(% increase) 29% 15% 21% 37%
FY23 Customer Success Metrics. Base: Switched from HubSpot n=634-642 See all reports → See all metrics in this report → See FAQ →
SWITCHED FROM
HUBSPOT
DETAIL
Sales Metrics
Sales Key Performance Metrics Average Low Mid High
(25th Percentile) (50th Percentile) (75th Percentile)
Increase in sales revenue
(% increase) 27% 12% 20% 35%
Increase in win rate
(% increase) 26% 15% 20% 30%
Faster sales deal closure
(% increase) 26% 13% 21% 30%
Increase in sales productivity
(% increase) 27% 12% 20% 34%
Increase in forecast accuracy
(% increase) 25% 12% 20% 31%
Customer satisfaction throughout the sales process
(% increase) 26% 15% 20% 34%
Decrease in ramp time to onboard new reps
(% decrease) 22% 10% 17% 28%
Increase in cross-sell & up-sell
(% increase) 26% 14% 20% 34%
FY23 Customer Success Metrics. Base: Switched from HubSpot n=224-234 See all reports → See all metrics in this report → See FAQ →
Simple, yet scalable.
100,000+
small to medium customers use
Sales Cloud
Customers Thrive with 20+ Years of Sales Best Practices
TRAILBLAZER CUSTOMER
COMMUNITY SUCCESS GROUP
Learn, connect, and get inspired Accelerate your speed to value
with 2M Trailblazers across with the world's leading
150K sales organizations Salesforce Experts
PARTNER TRAILHEAD
ECOSYSTEM Learn job-related skills online
with curated learning paths for
Deliver expertise and solutions
sales roles.
throughout your Salesforce journey
143%
10M
Sales Badges
Earned Y//Y
App Installs
Shuang Stoppe
Loveleen Bright Horizons Gina Rusan
Ahluwalia Zillow
Rapid7
