TELEVISION

AS A
MARKET
is a telecommunication system used for transmitting visual
images and sound that are reproduced on screens, chiefly used
to broadcast programs for entertainment, information, and
education.

The word television is derived from the

Latin word “tele” which means far
and“vision” which means sight.
 known as the father of television, was
a Scottish inventor and engineer.
He is credited with inventing the first
working mechanical television system.
In 1926, Baird demonstrated the first
live transmission of moving images
using this system, showing a 30-line
JOHN LOGIE BAIRD
image by reflected light.
 Philo Farnsworth, is the inventor of the
first fully electronic television system.
In 1927, he successfully transmitted a
purely electronic image, which
eliminated the need for mechanical
parts like the Nipkow Disk.
The first electronic image transmission
PHILO FARNSWORTH
was a simple line, which he
demonstrated at the age of 21.
Late 1880s 1907
Paul Gottlieb Nipkow A. A. Campbell-Switon and Boris
developed the first ever Rosing, used the cathode ray
mechanical module of tube in addition to the mechanical
scanner system, to create a new
television. This technology
television system. Due to the
was called the “electric
experiments of Nipkow and
telescope”that had 18 lines
Rosing, mechanical and electronic
of resolution. television came to existence.
1923 1926
Charles Jenkins used the disk John Logie Baird, was the first
idea of Nipkow to invent the person to succeed in
first ever practical mechanical transmitting moving pictures
television system. In 1931, through the mechanical disk
his radiovisor model 100 was system. He also started the
being sold in a complete kit as first ever TV studio.
a mechanical television.
1927 1960's-1980's
Philo Taylor Farnsworth created the The 1960s saw the rise of color
first electronic television system. television and an increase in
This become the basis of all modern advertising revenue as companies
TVs. All the early television systems realized the potential of reaching a
were black and white, with color large, captive audience.
television being invented much later This era introduced the dominance
on. of commercial networks.
1980's-2000's 2000's-PRESENT
The launch of cable television in the The 2000s witnessed the digital
1980s brought about specialized revolution, with the shift from
channels (e.g., MTV, ESPN, CNN) analog to digital broadcasting.
and allowed viewers to access niche Streaming services like Netflix, Hulu,
content. Satellite television and Amazon Prime Video disrupted
expanded the market globally, the traditional television market.
making international channels
accessible.
NETFLIX
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Commercial television refers to TV
networks or channels that generate
revenue primarily through advertising.

Public television is funded mainly by

government support, public grants, or
viewer donations, rather than by
advertising revenue.
Subscription television, also known as pay
TV, requires viewers to pay a fee (either
monthly or per-view) to access
programming.
DRAMA
COMEDY
REALITY TV
NEWS AND CURRENT AFFAIRS
GAME SHOWS
DOCUMENTARIES
ANIMATED SERIES
VARIETY SHOWS
SPORTS BROADCASTS
ADVERTISING REVENUE
CONTENT CREATION
STREAMING & OTT PLATFORMS
INFRASTRUCTURE & TECHNOLOGY
GLOBAL MEDIA & ENTERTAINMENT
CULTURAL INFLUENCE
EMPLOYMENT AND ECONOMIC GROWTH
RESOLUTION IMPROVEMENTS
DISPLAY TECHNOLOGIES
SMART TV’S
STREAMING AND ON-DEMAND CONTENT
Reflects Society - Television reflects societal
values, norms, and behaviors, providing a window
into different cultures, traditions, and lifestyles.
Shows and news broadcasts help people
understand global events and diverse ways of life.
Shaping Pop Culture - TV influences fashion,
language, and trends, contributing to the
development of popular culture and shared
experiences, often becoming a central topic in
social interactions.
Inclusive Representation - TV has become a
platform for diverse voices, giving representation
to marginalized groups and challenging
stereotypes. Shows with diverse characters
promote social equity and help break down
societal barriers.
Role Models - TV creates characters and public
figures who act as role models, shaping societal
values and influencing behavior, especially among
younger audiences.
Raising Awareness - Television plays a crucial
role in highlighting social issues, from poverty to
environmental challenges, and advocating for
change through documentaries, news programs,
and dramas.
Political Influence - TV shapes political discourse
by presenting news, debates, and campaign ads,
influencing public opinion and voter behavior,
especially during elections.
Traditional TV is losing viewers to
on-demand streaming services like
Netflix and Disney+, which offer
more flexibility and variety.
Advertisers are shifting budgets to
digital platforms, reducing TV's share
of ad spending. Additionally, ad-
skipping and blocking impact TV ad
effectiveness.
The market is flooded with
content, making it harder for TV
networks to stand out and
maintain audiences.
Viewers prefer on-demand and
mobile content, leaving
traditional TV struggling to adapt
to new consumption habits.
Advances in production (e.g., 4K,
VR) increase costs, and
traditional TV must invest in new
technologies to stay relevant.
Illegal streaming and piracy
undermine revenue, affecting the
profitability of content creators
and networks.
International distribution and
content regulations complicate
the TV industry, with varying
rules in different regions.
Platforms like YouTube and
TikTok offer free, easily
accessible alternatives to
traditional TV, appealing to
younger audiences.
Television has been a vital part of our
lives for decades, shaping culture,
influencing society, and providing
entertainment. As an art form, it has
blended storytelling, visual design, and
performance to create unique, accessible
experiences that reflect societal values
and push creative boundaries.