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Types of speech according to purpose and delivery

The document outlines four types of speeches based on purpose: informative, demonstrative, persuasive, and entertaining, each serving distinct roles in communication. It also discusses principles of effective speech delivery, including articulation, modulation, stage presence, facial expressions, and rapport with the audience. These elements are essential for engaging and connecting with listeners during a presentation.

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Angelica Mae R. Botin
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32 views13 pages

Types of speech according to purpose and delivery

The document outlines four types of speeches based on purpose: informative, demonstrative, persuasive, and entertaining, each serving distinct roles in communication. It also discusses principles of effective speech delivery, including articulation, modulation, stage presence, facial expressions, and rapport with the audience. These elements are essential for engaging and connecting with listeners during a presentation.

Uploaded by

Angelica Mae R. Botin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TYPES OF SPEECH

ACCORDING TO
PURPOSE AND DELIVERY
Oral Communication
Group 3 - Presentation
There are four basic types of speeches according to
purpose: to inform, to instruct, to persuade, and to
entertain.
• Informative – This speech serves to provide interesting
and useful information to your audience like your
teacher talking about earthquakes or a fellow
student presenting his/her research. In paper/research
presentations or academic fora, speakers aim to give
significant information to the audience.
• Demonstrative - This has many similarities to an
informative speech but it also teaches you to do
or perform something.
• Persuasive - A persuasive speech aims to persuade or
convince people to change the way they think or do
something, or to start doing something that they are
not currently doing. Most political speeches aim at
targeting the belief system of the listeners. They can
make the audience laugh, like, love, want, or desire a
specific change or make them reject or hate a policy,
program, service, or even institution and other people.
• Entertaining - The speech during a program
intermission or after dinner is a typical example or an
entertaining speech. The speaker provides pleasure
and enjoyment that make the audience laugh or identify
with anecdotal information.
PRINCIPLES OF
SPEECH
DELIVERY
This discusses about the principles of effective speech
delivery focusing on Articulation, Modulation,
Stage Presence, Facial Expression/Gestures/
Movements, and Rapport.
• Articulation – Articulation is related with pronunciation, which is the
actual and correct way of saying words, this involves proper
stressing and accenting of syllables. There are speakers who have
trouble enunciating certain words; problems with articulation can
hamper effective communication especially in cases where the
audience cannot understand the speaker. According to Ang (2009),
to be an effective, competent, and elegant speaker of English, it is
essential to have an understanding of how speech sounds of English
are produced. This knowledge will enable a person to understand
why there is a big difference as far as foreign accents are concerned.
In addition, it will also help correct one's pronunciation problems and
produce sounds correctly.
• Modulation – Voice modulation is important in speech delivery, as a
speaker you need to develop good vocal characteristics. According to
Jaffee (1998) there are several studies stating that audience typically
associate vocal characteristics with personality traits.

For examples:
• Loud and soft speaker – are people who are self- sufficient, resourceful,
dynamic
• Loud and slow speaker – are those who are aggressive, competitive,
confident
• Soft and fast speaker – are competitive, enthusiastic, benevolent
• Stage Presence – Erving Goffman compares our self- presentation
to a dramatic stage performance in which we attempt to create
and maintain impressions within our listeners as we are on stage,
using a combination of props an personal mannerisms to
accomplish this.
In like manner, stage presence is defined as your capability and
ability as a speaker to command and connect powerfully and
realistically with impressive manner and style to your audience.
The success of your speech and presentation is dependent on your
ability to engaged your audience as you inspire, persuade, convince,
or influence them.
• Facial expressions/ gestures/ movements – According to
Jaffee (1998) your manner, or the way you speak, move and
look at the audience is an area of nonverbal communication
over which you have a great deal of control. Body movements
rage from large emotions such as posture, walking, and
gesturing, to every small movements such as raising an eyebrow.
• Rapport with audience – An effective speaker is someone who
establishes rapport or relationship and connection with his audience.
One way of establishing rapport with audience is through eye contact.
Jaffee (1998) reiterated that people won't lie if they are looking
directly at you; eye contact also communicates friendliness. In
interpersonal relationships for instance, one person who avoids the
other's gaze signals a lack of interest in developing a relationship.
Speech communication is more than just standing in front of an
audience and talking to them; acknowledge your audience before
and after your speech, make your audience feel special by
complimenting and acknowledging them.

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