SRI CHANDRASEKHARENDRA SARASWATHI VISWA MAHAVIDYALAYA

(Accredited with “A” Grade by NAAC)

(Declared as Deemed-to-be University under section 3 of the UGC Act, 1956 vide notification
No.F.9.9/92-U.3 dated 26th May 1993 of the Govt. of India)
Enathur, Kanchipuram – 631 561

BBA COURSE

(Semester pattern)
 BBA Programme

Semester Number of Credits Number Credits Practical/Internship Credits Total

Language of Core Credits
Papers Papers
Semester I 2 6 3 12 - - 18
Semester II 2 6 4 16 - - 22
Semester III - - 6 24 - - 24
Semester IV - - 6 24 - - 24
Semester V - - 6 24 - - 24
Semester VI - - 5 20 1 2 22
Total 12 120 2 134
 I Semester

Subject
S.No Title Credits
Code Max.
Marks
LANGUAGE PAPERS Practical Lecture Total

LT101/ Tamil- I/ Sanskrit - I

- 3 3 100
1
LS101

English - I 3 3 100
2 LE102 -

Subject CORE PAPERS Lecture Total

S.No Practical
Code
BB 103 Economic Analysis - I 4 4 100
1 -

BB 104 4 4 100
2 Financial Accounting -

BB 105 4 4 100
3 Business Communication -
BBA Tamil – I – LT101
BBA – Sanskrit – I – LS101
 BBA –English – I –LE102
Credits: 5

Paper I – English Prose and Usage – I

Objectives:

The purpose is to enable students to be familiar with 20th century English Prose together with
elements of Grammar.

Unit I: Essays

1. Education for New India

2. Advantages of Anonymity
3. Film Making

Unit II: Essays

4. At School
5. Visit of Pagodas
6. Tolerance

Unit III: Vocabulary

Unit IV: Basic Grammar

1. Articles
2. Pronouns –Personal & Impersonal
3. Adjectives
4. Synonyms & Antonyms
5. Sentence Structure

Unit V: Communication through Grammar

6. Tense forms
7. Idioms &Phrases
8. Suitability & Verbs
9. E-Mail
10. Patterns of Greeting

Book prescribed:

1. At Home with English (An Anthology of Modern English Prose for Developing Communication
Skills) Ed. T.M. Farhathullah. Lessons 7 to 12 (Allied Publishers, Chennai)
 BB 103 Economic Analysis - I

(60 Periods)
Objective
To provide a thorough understanding of the basic principles of the economics and its applications.

Unit – I (8 Periods)
Definition of Economics - Wealth – Welfare – Definitions – Definition as a science choice of
Decision making – Economics – Science or Art – Positive science – Normative science – Scope of
Economics – Micro and Macro Economics

Unit – II (12 Periods)

Utility – Approaches to Utility Analysis – Law of Diminishing Marginal Utility – Exception to the
Law – Consumer Surplus – Consumer Equilibrium – Law of Equi Marginal Utility – Indifference
curve – Marginal rate of Substitution – Proportion of indifference curve

Unit – III (14 Periods)

Demand – Basics – Theory of Demand – Elasticity of Demand – Exception to the Law of Demand –
Supply – Law of Supply – Factors of Production – Production Function – Law of Variable
Proportion – Law of Return to Scale

Unit – IV (12 Periods)

Types of costs – Short run and Long run Cost behaviour – Revenue concepts – Break Even Analysis
– Limitations

Unit – V (14 Periods)

Market – Basics – Types of Markets – Monopoly – Monopolistic – Oligopoly – Perfect Competition

Text Book
1. Business Economics - S.Sankaran

Reference Books
1. Business Economics - P.N.Reddy and H.R.Appanniah
2. Managerial Economics- R.L.Varasheney and K.L.Maheswari
3. Modern Economic Theory- K.K.Dewett
 BB 104 Financial Accounting

(60 Periods)
Objective
To Impart basic accounting knowledge as applicable to business

Unit – I (12 Periods)

Meaning and Scope of Accounting, Basic Accounting concepts and conventions – Objectives of
Accounting – Accounting Transactions – Double Entry Book Keeping – Journal, Ledger,
Preparation of Trial Balance – Preparation of Cash Book

Unit – II (12 Periods)

Preparation of Final Accounts of a sole trading concern – Adjustments Receipt and Payments
Account, Income and Expenditure Account and Balance sheet of Non Trading Organisations.

Unit – III (12 Periods)

Average due date – Account Current Classification of Errors – Rectification of Errors – Preparation
of Suspense Account Bank Reconciliation Statement

Unit – IV (12 Periods)

Depreciation – Meaning, causes, Types – Straight Line Method – Written Down Value Method,
Insurance Policy Method, Sinking Fund Method & Annuity Method, Insurance Claims – Average
Clause (Loss of Stock & Loss of Profit)

Unit – V (12 Periods)

Single Entry – Meaning, Features, Defects, Difference between Single Entry and Double Entry
System – Statement of Affairs Method – Conversion Method

Text Books:
1. Financial Accounting – R.L.Gupta and V.K.Gupta – Sultan Chand & Sons, New Delhi.
2. Financial Accounting – S.P.Jain and K.L.Narang – Kalyani Publishers, Ludhiana.

Reference Books:
1. Financial Accounting – Reddy and Murthy – Margham Publications, Chennai-17.
2. Advanced Accounting I – Dr.Chandra Bose PHI Learning (P) Ltd.
3. Advanced Accounting - Dr.S.Peer Mohamed Dr.S.A.N.Shezuli Ibrahim Pass Publication,
Madurai.
 BB 105 Business Communications
(60 Periods)
Objective
The objective of this course is to develop effective business communication skills among the
students.

Unit –I (10 Periods)

Definition – Methods – Types – Principles of Effective Communication – Barriers to communication
– Business Letter – Layout

Unit –II (12 Periods)

Kinds of Business Letters – Interview – Appointment – Acknowledgement – Promotion – Enquiries
– Replies – Orders – Sales – Circular - Complaints

Unit –III (14 Periods)

Bank correspondence – Insurance correspondence – Agency correspondence – correspondence with
shareholders, Directors

Unit –IV (14 Periods)

Report writing – Agenda, Minutes of Meeting – Memorandum – Office Order – Circular - Notes.

Unit –V (10 Periods)

Modern Forms of communication – Fax – E-Mail – Video conferencing – Internet – Websites and
their use in Business

Text Books:
1. Effective Business English and Correspondence. - Pattan Chetty and Ramesh, M.S.,
2. Business Communication – N.S.Raghunathan & B.Santhanam, Margham

Reference Books:
1. Commercial Correspondence – R.S.N.Pillai and Bagavathi.
2. Business Communication – Rajendera Paul and Korla Halli
 II Semester

Subject
S.No Title Credits
Code Max.
Marks
LANGUAGE PAPERS Practical Lecture Total

Tamil- II/Sanskrit-II 3 3 100

1 LT201/ -
LS201
English-II 3 3 100
2 LE202 -

Subject
S.No CORE PAPERS Practical Lecture Total
Code
Principles of Management 4 4 100
1 BB203 -
BB204 Economic Analysis – II 4 4 100
2 -
BB205 Cost Accounting & Auditing 4 4 100
3 -
BB206 Environmental Science 4 4 100
4 -
BBA-Tamil II- LT201
BBA Sanskrit II- LS201
 BBA English- I – LE202
Paper-II- English Prose and Usage –II Credits-5

Objectives:

The purpose is to enable students to be familiar with 20th century English Prose together with
elements of Grammar.

Unit I: Essays

7. Computers
8. Voter
9. The World of Albert Einstein

Unit II: Essays

10. The Cop and the Anthem

11. The Photographer
12. What Can One Do?

Unit III: Vocabulary

Unit IV; Grammar I

1. Relatie pronouns
2. Adverbs
3. Prepositions
4. Phrasal verbs
5. Idioms

Unit IV; Grammar II

6. Active Voice & Passive Voice

7. Infinitives & Gerunds
8. Conditionals
9. Collocations
10. American and British words

Book Prescribed: At home with English (An Anthology of Modern English Prose for Developing
Communication Skills) Ed. T.M. Farhathullah. Lessons 7to 12 (Allied Publishers, Chennai)
 BB 203 Principles of Management

(60 Periods)
Objective
The course aims at providing fundamental knowledge and exposure to the concepts, theories and
practices in the field of management

Unit – I (12 Periods)

Definition – Features of Management – Administration Vs Management – Management a Science or

Art? – Management Principles and their nature, Universality of Management Principles - The
functional approach, levels of Management – Pioneers of Modern Management – F.W.Taylor, Henry
Fayol, Elton Mayo, M.P.Follett, Chester Bernard – Douglas McGregor

Unit – II (12 periods)

Planning and Decision Making Meaning – Characteristics – Planning Process – Types of Plans
Objectives – M.B.O. Policies – Procedures – Methods – Rules – Programmes and Schedule Budgets
– Forecasting – Elements – Techniques - Decision-Making – Definition – Nature and Types of
Decisions – Process

Unit – III (12 Periods)

Meaning – Principles of Organisation – Departmentation – Its Methods – Span of Management –
Forms of Organizational Structure – Concepts of Authority and responsibility – Delegation and
Decentralization of Authorities – Centralization Vs Decentralization – Line and Staff Relations

Unit – IV (12 Periods)

Meaning – Manpower Planning – Aim and Objectives – Steps in manpower Planning – Recruitment
- Selection – Training – Performance Evaluation - Executive Development

Unit – V (12 Periods)

Definition – Principles and Elements of Directions– Communication – Motivation – Meaning –
Theories of Motivation – Maslow, Herzberg, ERG and Path Goal Theories - Leadership – Types of
Leaders – Qualities of Good Leaders - Importance of Controlling – Steps in Controlling –Essentials
of Control – Control Techniques

Text Book:
Principles and practices of management - L.M.Prasad, 6th Edition, Sultan Chand and sons.

Reference Books:
1.Principles of Management- Harold Koontz,Heinz and Weihrich, 9thEdition, McGraw Hill
book Co.,
2.Management - James A.F.Stoner, R.Edward Freemen, 5th Edition, 1992, Prentice Hall India
Pvt. Ltd.
 BB 204 Economic Analysis – II

(60 Periods)
Objective
This course is to acquaint students of the Indian Economy, present and future of Indian Economics,
and how the Indian Economy is influencing the business environment in Indian context

Unit I (12 Periods)

Features of Under Developed Economy-India as Developing Economy-concept of Mixed Economy-
Human Development Index-Gini Index-Sectoral Classification of Indian Economy- Agriculture-
Industry and Service-Tax and its Classification- Direct and Indirect Tax

Unit II (12 Periods)

Growing Population- Demographic trends in India-Theory of Demographic Transition- Absolute and
Relative Poverty- measurement of Below Poverty Line- Causes of Poverty- Poverty Allevation
Programme- Types of un employment- Causes of Unemployment – Demographic Dividend

Unit III (12 Periods)

Inflation and Deflation- Types of Inflation-Measuring Inflation- causes of Inflation in India-

Concept of National Income- Measurement of National Income

Unit IV (12 Periods)

Monetary Policy and Fiscal Policy

Unit V (12 Periods)

Economic reforms- Liberalization- Privatization- Disinvestment- Globalization

Text Book
1. Business Economics - S.Sankaran

Reference Books
1. Business Economics - P.N.Reddy and H.R.Appanniah
2. Managerial Economics- R.L.Varasheney and K.L.Maheswari
3. Modern Economic Theory- K.K.Dewett
 BB 205 -Cost Accounting & Auditing
(60 Periods)
Objective
The objective of the course is to familiarize the students with the basic cost accounting and auditing
concepts and their applications in managerial decision-making

UNIT I (12 periods)

Introduction: Nature and scope of cost accounting: Cost concepts and classification: Methods
and techniques: Installation of costing system. Accounting for Material: Concept Pricing of
material issues: Treatment of material losses.

UNIT II (12 periods)

Accounting for Labour: Labour cost control procedure: labour turnover: Idle time and overtime:
Methods of wage payment-time and piece rates: incentive schemes.

UNIT III (12 periods)

Accounting for Overheads: A brief introduction of Allocation apportionment, overheads:
Determination of overhead rate. Cost Ascertainment : Unit costing: Job, batch and contract
costing: Operating costing: Process Costing-excluding inter-process profits, and joint and by
products.

UNIT IV (12 periods)

Introduction: Meaning: Importance; Objectives of Auditing: Types of Audit. Audit Process; Audit
Programme: Basic Principles Governing an audit: Evidence in Auditing: Working Papers; Routine
Checking and Test Checking.

UNIT V (12 periods)

Vouching: Meaning. Importance, Types of Vouchers; Vouching of cash purchase: Credit
Purchase: Cash Sales: credit Sales, wage payments purchase of Fixed Assets.

Text Book
1. Arora M.N: Cost Accounting-Principles and practice: Vikas New Delhi.
2. Jain S.P. and Narang K.L. Cost Accounting: Kalyani New Delhi.

Reference Books:
1. Anthony Robert, Reece,et al : Principles of Management Accounting Richard D.Irwin
Inc,Illionis.
2. Homgren, Charles, Foster and Datar: Cost accounting-A Managerial Emphasis; Prentice-Hall
of India, New Delhi.
 BB 206- Principles of Environmental Science

(60 Periods)

Objectives
 To familiarize the students with basic concepts of environment and creating awareness.
 To understand their role and responsibility in this environment.

Unit - 1: Introduction to environment and environmental studies (12 Periods)

Introduction to environment – components – nature of environment - need of awareness – water crisis

- climatic change - fossil fuels– pollution – loss of biodiversity – deforestation – their impacts - reasons
for environmental problems – anthropocentric and eco centric views.

Environmental studies - multidisciplinary nature – scope and aim – sustainable development- principles
– RRR concept- extension – response of world community – Indian environmental movements –
environmental calendar.

Unit – 2: Ecosystem and Biodiversity (12 Periods)

Ecosystem – structure – functions – simplified ecosystem models (food chain and food webs and their
types) - forest – grassland – pond – desert- estuary ecosystems – ecological succession - ecological
pyramids
– Bio-geochemical cycles of water – oxygen-carbon-phosphorous and sulphur.

Biodiversity – definition – types – species – genetic and ecosystem diversities- values of biodiversity –
threats to biodiversity – conservation of biodiversity – endemism – biodiversity hotspots – Indian
biodiversity
– soils of India – floristic regions – endemic species of India – IUCN lists -red-green and blue data books.

Unit – 3: Natural resources (12 Periods)

Natural resources – definition – types – forest resources – uses –deforestation- reasons - effects – water
resources – distribution of water in the globe – other reasons for problems – conservation of water – dams
– effects of dams - food resources – modern agriculture– ill effects -energy resources- types – hydel –
nuclear – solar –wind and biomass energy - world scenario – Indian scenario

Population and environment – reasons for over exploitation of resources – population – demography –
population curves – population explosion – effects – consumerism – effects – urbanization – reasons and
effects- role of an individual.

Unit – 4: Environmental Pollution (12 Periods)

Pollution – definition – types – air pollution – causes and effects – effects of CO2 – CO – NOx –SOx –
particulates – control of air pollution – water pollution – causes – effects – remedies – soil pollution – solid
waste management – e waste – ill effects of e-waste – proper recycling- Noise pollution – reasons – effects
– control – nuclear pollution – cases – effects and control – marine and thermal pollution causes – effects
and remedies

Legal provisions for protecting environment – article 48 A – 51 A (g) – Environment act 1986 – Air act
1981 – Water act 1974 – wild life protection act – Forest act 1980- salient features and inadequacies -
problems in implementation – reasons.
Unit – 5 : Social issues and environmental ethics (12 Periods)

Present environmental scenario – green house effect – climate change – The Kyoto Protocol – ozone layer
depletion-The Montreal Protocol - acid rain – causes – effects - disparity among the nations – The
Copenhagen UNFCCC summit – carbon currency- virtual water- genetically modified organisms.

Environmental ethics – introduction – people getting affected - resettlement and rehabilitation – issues
involved –– Sardhar Sarovar project – Tawa Matsya sang - Melting icebergs of Arctic.

Text Book
1. Perspectives in Environmental studies – Anubha kaushik and CP kaushik, New age international
publishers, 4th edition, 2014.
Reference books
1. Environmental Studies, N. Nandini, N. Sunitha and Sucharita Tandon,Sapna Book House, 2007.
2. Text book of Environmental Science, Ragavan Nambiar, Scitech Publications,
2009.
3. Text book of Environmental Chemistry and Pollution Control, S.S.Dara,
S.Chand and Co., 2002.
4. Environmental Chemistry, Colin Baird, W.H.Freeman and company, New
York,1999.
1. Environmental Chemistry, Gary W. VanLoon and Stephen J.Duffy, Oxford
University Press, 2000.
2. New Trends in Green Chemistry, V.K. Ahluwalia and M. Kidwai, Anamaya
Publishers, 2006.
 BBA – III Semester

Subject
S.No Title Credits
Code Max.
Marks
CORE PAPERS Practical Lecture Total

BB301 Individual Development - 4 4 100

1

2 BB302 Computer Applications in Business - 4 4 100

BB303 Business Statistics - 4 4 100

2

BB304 Environment of Business - 4 4 100

3

BB305 Business Laws- I - 4 4 100

4

BB306 Banking Law and Practice - 4 4 100

6
 BBA – 301- Individual Development

(60 Periods)

Objective

To give the basic understanding about the method of developing individuals to fit any career related
environment.

Unit I (12 Periods)

Introduction to skills & personal skills Importance of competent managers, skills of effective
managers, developing self awareness on the issues of emotional intelligence, self learning styles,
values, attitude towards change, learning of skills and applications of skills.

Unit II (12 Periods)

Problem solving and building relationship: Problem solving, creativity, innovation, steps of
analytical problem solving, limitations of analytical problem solving, impediments of creativity,
multiple approaches to creativity, conceptual blocks, conceptual block bursting. Skills development
and application for above areas.

Unit III (12 Periods)

Building relationship Skills for developing positive interpersonal communication, importance of
Supportive communication, coaching and counseling, defensiveness and disconfirmation, principles
of supportive communications. Personal interview management. Skill analysis and application on
above areas.

Unit IV (12 Periods)

Team building: Developing teams and team work, advantages of team, leading team, team
membership. Skill development and skill application.

Unit V (12 Periods)

Empowering and delegating: Meaning of empowerment, dimensions of empowerment, how to
develop empowerment, inhibitors of empowerment, delegating works. Skills development and skill
application on above areas.

Text Books
1.V.S.P.Rao Managerial Skills Excel Books,2010, New Delhi
2.David A Whetten, Cameron Developing Management skills, PHI 2008
3.Ramnik Kapoor Managerial Skills PathMakers ,Bangalore
4. Kevin Gallagher, Skills development for Business and Management Students,Oxford,2010
5.Monipally, Muttthukutty Business Communication Strategies Tata McGraw Hill.

Reference Books
1. Krishnamohan & Meera Banerjee, 1998. Developing Communication Skills, New Delhi:
McMillan India Ltd.
2. Ragendra Pal & Korlahali J.S. 1996. Essentials of Business Communication, New Delhi: 1996:
Sultan Chand & Sons.
 BB302- Computer Applications in Business

Objective
The main objective of this course is to acquaint the students with special applications of Basic
computer applications related concepts and familiarize its application in business

Unit –I (12 Periods)

Introduction – Meaning – Characteristics – Types – Advantages and Limitations of a Computer –
Block diagram of a Computer Input Devices : Key Board – Mouse – Scanners – Digital Camera –
MICR –OLR – Barcode – Voice Input – Touch Screen – Light Pen Output Devices
: Monitors – Printers – Plotters – Sound Cards and Speakers Storage Devices: Hard Disk – Magnetic
Tape – Magnetic Disks – RAM – CD-ROM

Unit – II (12 Periods)

Introduction to Ms-Dos: Internal Commands– Date – Time – Clear – Screen – Format External
Commands– Directory Management – Copy –Delete Introduction to Windows :Desktop Properties–
Background and Screen Saver - Desktop Management – File and Folder Creation

Unit – III (12 Periods)

Introduction– Menus – Shortcut menus – Tool bars Files: Creating – Opening – Saving – Renaming
– Closing Documents and Text Format & Paragraph: Formatting and Paragraphs – Attributes –
Moving – Copying – Pasting – Clip Board Styles: Applying styles from dialog box –
New Style form Model – Modify – Rename and Delete a Style Bulleting: Bullet and Number lists –
Nested lists – Formatting lists Tables: Draw–Insert– Rows & Columns – Moving– Resizing – Table
Properties. Page Formatting: Margins – Page Size & Orientation – Headers and Footers – Page
Numbers –Preview and Printing

Unit – IV (12 Periods)

Electronic spread sheets – Introduction – Excel 2000 basis – creating and saving a workbook – data
entry – basic formatting – formulas and macros – Excel functions – Charts and Graphs.

Unit – V (12 Periods)

Presentation packages – Power point 2000 basics – Creating and saving a presentation – basic
formatting – advanced formatting – slide show topics.

Text Book:
Comdex Computer Course Kit - Vikas Guptha(2005), Wiley - Dreamtech, New Delhi

Reference Books:
First Course on Computers - Sanjay Saxena (2000), Vikas Publications, New Delhi.
 BB303- Business Statistics

(60 Periods)

Objective

To train the students in the collection, processing, analysis and presentation of statistical data.

Unit – I (14 Periods)

Statistics – Definition – Functions, Scope and Limitations of statistics - Statistical Enquiry – Stages
in conducting a statistical survey – Primary data Vs secondary data – Sources of secondary data –
Classification, Tabulation and Presentation of data. Measures of Central Tendency - Average –
Meaning – Characteristics of a typical average – Computation of Mean, Median, Mode, Geometric
Mean, Harmonic Mean and Weighted Arithmetic Mean

Unit – II (12 Periods)

Measures of Dispersion: Dispersion – Meaning – Properties of a good measure of dispersion –

Absolute versus relative measure of dispersion – Computation of Range, Quartile Deviation, Mean
Deviation, Standard Deviation and Co-efficient of Variation- Skewness– Meaning – Variation versus
Skewness – Measures of Skewness

Unit - III (10 Periods)

Correlation Analysis: Definition – Types of Correlation – Methods of Studying Correlation –

Spearman’s Rank Correlation Co-efficient

Unit – IV (12 Periods)

Regression Analysis: Definition – Correlation Vs Regression – Regression lines and Regression

Equations – Computation of correlation co-efficient from regression co-efficient.

Unit – V (12 Periods)

Index Numbers: Definition – Characteristics of Index numbers – Uses – Types of index numbers –
Construction of Price Index numbers– Unweighted Index numbers – Weighted Index numbers –
Tests of adequacy of Index number formulae

Text Book:

1. Business Statistics: S.P. Gupta & M.P. Gupta Revised Edition - 2007. S. Chand & Company Ltd.,
Ram Nagar, New Delhi – 110 055.

Reference Books:

1. Business Statistics – R.S.N. Pillai and Bagavathi Revised edition 2008. S. Chand &
Company Ltd., Ram Nagar, New Delhi – 110 055.
2. Business Statistics - K.Alagar New Edition - May 2009, Tata McGraw hill publications
7, West Patel Nagar, New Delhi -8.
 BB304 – Environment of Business

(60 Periods)

Objective

To familiarize the students with the dimensions of business environment and their implications on
business.

Unit - I (12 Periods)

Business Environment – Definition- Importance- Dimension of business environment: Economic,

Social, Cultural, Political, Legal, Demographic, Natural and Technological Environment

Unit - II (14 Periods)

Political and Economic Environment - Economic systems – Capitalism – Socialism – Mixed

economy - Features, Merits & limitations of each – Role of Government in business : regulatory role
promotional role , entrepreneurial role and planning role – Constitution of India – The preamble –
The fundamental rights – The Directive Principles

Unit- III (12 Periods)

Industrial policy Resolutions in India - Meaning – Need & Importance of Industrial policy -
Industrial policy resolutions 1948 & 1956 – The New Industrial policy 1991 – Features – Meaning
of Liberalization, Privatization and Globalization

Unit- IV (12 Periods)

Global Environment - Meaning – Merits and Demerits of Globalization – GATT (General

Agreement on trade and tariff) – Meaning, Objectives – WTO and its functions - MNCs
(Multinational Companies) – Benefits and limitations of MNCs.

Unit- V (10 Periods)

Social Responsibility of Business - Concept – Responsibility to shareholders , Employees,

Consumers and community – Business ethics- meaning and importance.

Text Book:

1. Business Environment - Francis Cherunilam, Himalaya Publishing House-2008,

Mumbai-400 004.
Reference Books

1. Business Environment - Dr.K.Chidambaram & Dr.V.Alagappan, Vikas Publishing House Pvt

Ltd-2007 New Delhi.

2. Essentials Of Business Environment - K.Aswathappa, Himalaya Publishing House.-2005

“Ramdoot”, Dr. Bhalerao Marg, Gurgaon, Delhi
 BB 305- Business Laws- I

(60 Periods)

Objective
To familiarize the students with the provisions of the Contract Act, Sale of Goods Act, Consumer
Protection Act, Competition Act

Unit- I (12 Periods)

Contract Act 1872: Contracts - Nature and kinds – Essentials of a valid contract – Offer and
Acceptance – Legal Rules - Capacity to contract – Minor – Persons of unsound mind – Free consent
– Coercion – Fraud – Mistake – Misrepresentation

Unit – II (12 Periods)

Bailment and Pledge: Essentials – Rights and Duties of Bailor and Bailee – Termination of Bailment
– Finder of lost goods – Lien – Pledge – Rights and Duties of Pawnor and Pawnee –Pledge Vs
Bailmen

Unit – III (14 Periods)

Sale of Goods Act 1930: Formation of contract – Sale & Agreement to sell – Condition and
Warranties –Express and Implied condition and warranties – Doctrine of Caveat Emptor - Rights and
Duties of buyer and seller.

Agency: Definition – Creation – Types of Agency – Termination of Agency

Unit- IV (12 Periods)

Consumer Protection Act 1986: Definition – Consumer Protection Council Redressal forum –
District, State and National – Manner of complaining and procedure – Jurisdiction (Original and
Appellate) – Time or Limitation for Original application and for appellate forum

Unit – V (10 Periods)

Competition Act 2002: Short titles – definitions – duties, powers and functions of commission –
penalties – competition advocacy

Text Book

Business Law - N.D. Kapoor, Reprint 2010, Sultan Chand & Sons, Educational Publishers, New
Delhi

Reference Books

1. Elements Of Mercantile Law - N.D. Kapoor, Revised Edition – 2009, Sultan Chand and
Sons, 23, Dharyaganj, New Delhi –2.
2. Business Law K.R. Bulchandani Revised Edition – 2008, Himalaya Publishing House,
“Ramdoot”, Dr. Bhalerao Marg, Girgaon, Mumbai-400 004.
 BB 306 - Banking Theory, Law and Practice
(60 Periods)

Objective

The course aims to acquaint the student with a basic and elementary knowledge of the business and
corporate laws.
Unit I (10 Periods)

Commercial Banking – Functions of Commercial Banks – Balance Sheet – Credit Creation by

Commercial Banks.

Unit II (14 Periods)

Central Banks – Functions – Credits Control Measures of the Central Bank.

Unit III (12 Periods)

Unit Banking – Branch Banking – Indian Commercial Banks, Nationalization of Major Commercial
Banks – Objects – Place of Private Sector Banks.

Unit IV (12 Periods)

Indian Money Market – Different components – Backwardness of the Indian Money Market – Role
of Commercial Banks in the Indian Money Market.

Unit V (12 Periods)

Cheque – Requisites – Paying Banker – Collecting Banker – Pass Book – Closing of Accounts –
Loans and Advances – Legal formalities and precautions.

Text Book:
1. Banking Theory, Law & Practice – B.Santhanam, Margham Publications

Reference Books:
1. Banking and Financial Dr.K.Nirmala Prasad, J.Chandradoss, System in India – Himalaya
Publishing House
2. KPM.Sundaram & Varshney - Banking Theory, Sultan Chand
3. M.Radhasamy & S.Vasudevan - Text of Banking Gomez - Banking & Finance
4. Desai Vasanth - Indian Banking, Nature & Problem
 BBA – IV Semester

Subject
S.No Title Credits
Code Max.
Marks
CORE PAPERS Practical Lecture Total

BB401 Organizational Behaviour - 4 4 100

1

BB402 Financial Management - 4 4 100

2

BB403 Marketing Management - 4 4 100

3

BB404 Business Laws- II - 4 4 100

4

BB405 Operations Management - 4 4 100

5

BB406 Human Resource Management - 4 4 100

6
 BB401- Organizational Behaviour
(60 Periods)
Objective
The course aims to provide an understanding of basic concepts, theories and techniques in the field
of human behaviour at the individual, group and organizational levels in the changing global
scenario

Unit I (12 Periods)

Introduction to Organizational Behaviour – Need for Organizational Behaviour – Nature and Scope
of OB – SOBC Model – Behaviour Modification – Meaning and Importance. Organizational Culture
- Meaning – Need – Importance – Elements.

Unit II (12 Periods)

Personality – Definition – Theories of Personality – Factors influencing Personality. Perception–
Definition – Perception Process – Factors influencing Perception – Perceptual Selectivity, Perceptual
Grouping, Perceptual Context, Perceptual Defense. Learning: – Definition – Learning Process –
Factors influencing Learning

Unit III (12 Periods)

Group Dynamics – Types of Groups – Group Norms – Cohesiveness – Features of Cohesive Groups
– Factors affecting Group Cohesiveness – Effects of Group Cohesiveness. Conflict – Meaning –
Features – Role Conflict – Goal Conflict – Inter-Personal Conflict – Inter-Group Conflict –
Horizontal Conflict – Vertical Hierarchical Conflict.

Unit IV (12 Periods)

Leadership: Concept of Leadership – Theories of Leadership – Leadership Styles – Power and
Politics – Negotiation – Meaning - Process

Unit V (12 Periods)

Organizational Change and Development: Change – Meaning – Need – Importance – Process.
Organizational Development (OD) - Meaning – Need – Importance – Process – Intervention
Techniques.

Text Book
1. Organisational Behaviour – Fred Luthans, 8th Edition (2000), Tata McGraw Hill, New Delhi

Reference Book
1. Human Relations and Organisational Behaviour –Dwivedi, 2000-MacMillan, New Delhi
 BB 402- Financial Management

(60 Periods)

Objective

To provide knowledge about various tools of financial analysis, tools and techniques of funds
management, basics of investment portfolio management.

Unit – I (12 Periods)

Financial Management- Meaning-Definition-Finance and Related Disciplines-Scope of Financial

Management-Objectives of financial management-functions of financial management-Emerging role
of finance managers in India.

Unit- II (12 Periods)

\Investment Decision (Capital Budgeting) -Introduction-Nature of Investment -Decision-Types of
Investment Decision - Factors Determining Capital Budgeting Decision-Investment Evaluation
Methods-Payback Period- Accounting Rate of Return-NPV-IRR-Profitability Index.

Unit- III (14 Periods)

Financing Decision: Cost of Capital-Types of Cost of Capital- Leverage- Meaning-Types-Operating
Leverage- Financial Leverage-Combined Leverage - Capital Structure- Meaning- Capital Structure
Theories- Net Income (NI) Approach- Net operating Income (NOI) Approach- Modigliani-Miller
(MM) Approach-Traditional Approach

Unit- IV (10 Periods)

Dividend Decision: Introduction- Meaning Importance-Factors affecting Dividend- Types of
Dividend-Dividend Models- Walter Model-Gorden Model- MM Model

Unit-V (12 Periods)

Working Capital Management -Introduction-Definition- Importance-Nature of working capital-
Types of working capital-Various factors determining working Capital-Estimation of Working
Capital-Management of Working Capital in India. Working Capital Financing - Trade Credit-Bank
Credit- Commercial Papers-Certificate of Deposits. Factor – types – factoring services in India

Text Book

1. Financial management - Dr.S.N.Maheswari, 6th Edition (2000), Sultan chand& sons Ltd.
New Delhi.
Reference Books

1. Financial management - Dr.R.K.Sharma, shasi k. gupta, 2nd Edition (1999), kalyani

Publishers, Ludhiana
2. Financial management- Dr.I.M. Pandey, 9th Edition (2000), Vikas publishing house,
New Delhi.
 BB403- Marketing Management

(60 Periods)

Objective

To impart knowledge on basic concepts of marketing and create an analytical inquisitiveness in

marketing among the students.

Unit- I (12 Periods)

Introduction – definition, significance and objectives of marketing. Marketing concepts and
approaches to the study of marketing. Marketing mix, marketing organization and functions of
marketing executives – Market segmentation and buyer behaviour – importance and basis of
market segmentation. Buyer behaviour: - buying motives.

Unit-II (12 Periods)

The product - meaning – Importance of product management – Innovation – Development
of new products. Causes for the new products success or failure; product mix and product line.
Concept of product life cycle. Branding and Packaging, Labeling, Trademark and Warranties

Unit-III (10 Periods)

The Price – Meaning and Importance of price. Pricing objectives; factors influencing price
determinations – Pricing policies and strategies.

Unit-IV (12 Periods)

Physical distribution – significance, objectives and elements of physical distribution. Importance of
physical distribution management. The effective use of physical distribution – marketing channels –
importance – selection and evaluation of channels.

Unit-V (14 Periods)

Promotion – Purpose of sales promotion – Major decision in sales promotion- tools of sales
promotion – consumer promotion – trade promotion- sales force promotion – developing the sales
promotion program – pre testing – implementation and control- evaluation – Growth of sales
promotion in India

Text Book

1. Marketing Management - Philip kotler, 9th Edition (2000), Prentice-hall of India Ltd, New
Delhi

Reference Books
1. Marketing management - Dr.N.Rajannair, 7th Edition (2005), Sultan chand & sons Ltd, New
Delhi.
2. Marketing management - Ramaswamy & Namakumari, 3rd Edition (2005), Macmillan India
Ltd. New Delhi
 BB 404- Business Laws – II
(60 Periods)

Objective

To impart the fundamentals of Company laws

Unit – I (12 Periods)

Company – Definition – Kinds of Companies – Floating of Company – Incorporation –
Memorandum of Association – Articles of Association– Unincorporation, Registration of the
company

Unit- II (14 Periods)

Share Capital – Kinds of Share Capital – Alteration of Capital – Reduction of Capital – Prospectus –
Registration – Contents of Prospectus – Issue of Debentures – Borrowing Powers – Allotment of
Shares – Transfer of Shares – Reissue of shares.

Unit- III (10 Periods)

Company Management – Appointment of Directors – Managerial Remuneration – Meetings
– General Meetings – Statutory Meeting – Requisites – Notice – Quorum – Chairman

Unit-IV (12 Periods)

Minutes of Meetings – Voting and Poll – Resolutions – Ordinary Resolutions – Special

Resolutions – Accounts and Auditors – Investigations – Prevention of Mismanagement.

Unit-V (12 Periods)

Winding up – Modes of Winding up – Dissolution of Company – Consequences of Winding
up – Grounds for Compulsory Winding up – Voluntary Winding up – Provisions applicable to
Winding up.
Text Book

1. Elements of Company law -N.D.Kapoor, 27th Edition,2003, Sulthan chand & Sons,
New Delhi

Reference Books
1. A Text Book of Company Law - . P.P.S.Gogna, 5th Edition, 2004, S.Chand & Company Ltd,
New Delhi.
2. Personnel Management and Industrial Relations - Dr.PC.Tripathi, 18th Edition, 2005,
Sulthan Chand and sons Ltd, New Delhi
 BB405- Operations Management

(60 Periods)

Objective

This course aims to impart the fundamental concepts of Production and Operations management
concepts and principles in detail.

Unit- I (12 Periods)

Operations Management – Meaning, objectives, functions – Types of Production Systems – Plant
Location – Factors affecting plant location –Selection of site - urban, rural, or sub-urban areas,
industrial estates – advantages and disadvantages – Subjective, qualitative and semi-quantitative
techniques for site evaluation

Unit- II (12 Periods)

Plant layout – Introduction – objectives of an ideal plant layout – factors affecting the plant layout
decisions – Material flow system – Types of plant layout –Material handling – Principles,
importance, advantages of good material handling system - Types of material handling equipments.

Unit- III (14 Periods)

Purchasing – Introduction, meaning, objectives, principles – Purchasing procedure – Centralized vs

Decentralized purchasing – advantages and disadvantages –Purchasing manual – Stores management
– introduction - functions of stores – stores organization – stores records – issue of materials –
replacement of materials

Unit-IV (12 Periods)

Work study – Definition, meaning, purpose – Method study – introduction, procedure – charts
(outline process charts, flow process charts two handed process chart) - Time study – Introduction -
procedure – methods of time study.

Unit- V (10 Periods)

Concept of quality – acceptance sampling – O.C.Curve – Types of sampling plans - Quality control
charts (X,R,p,C) – Quality circles – Just – in – time - TQM – ISO standards.
Text Book

1. Production and Operations Management – S.A. Chunawalla, D.R. Patel Seventh Revised
Edition – 2008, Himalaya Publishing house pvt. Ltd., Mumbai 400 004.

Reference Books

1. Production and Operations Management – S N Chary, Second Edition – 2000, Tata McGraw-
Hill Publishing Co., Ltd.,
2. Modern Production and Operations Management –ElwoodS.Buffa,Rakesh K.Sarin Himalaya
Publishing House,John Wiley and Sons Eight edition – 1994.
 BB 406- Human Resource Management

(60 Periods)

Objective

Facilitating the learner to analyze factors that influence the management of human resources in
organizations and imbibing in the learner an ability to relate the concepts of management of human
resources to business situations.

Unit- I (12 Periods)

Introduction: Meaning, Definition, Importance, Scope and Objectives of Personnel Management –
Organization Of Personnel Department –Functions Of Personnel Management – Human Resource
Planning – Meaning, Basis, Need and Objects Of Man Power Planning – Prerequisites And
Limitation Of Man Power Planning – Process of Man Power Planning.

Unit- II (12 Periods)

Recruitment, Selection, Induction and Placement: Sources Of Recruitment and Evaluation of the
Various Sources-Selection Procedure and Problems-Principles of Recruitment and Selection-
Interview and Tests-Placement and Induction of Employees

Unit- III (10 Periods)

Training and Development of Personnel: Meaning and Methods of Training, Importance of Training
in an Organization, Principles of Good Training Programme - Executive Development and
Management Training.

Unit-IV (14 Periods)

Performance Appraisal: Meaning, Objectives and Limitation of Performance Appraisal - Techniques
of Performance Appraisal - Managerial Performance Appraisal - Meaning, Objects and Types.
Transfer, Promotion, Demotion and Separation: Meaning of Transfer - Kinds of Transfer -Transfer
Policy and Procedure - Basis of Promotion; Seniority or Merit Significance and Advantages of
Promotion; Meaning, Objectives and Causes of Demotion - Demotion Policy, Discharge Dismissal
Lay-Off

Unit-V (12 Periods)

Industrial Relations: Meaning, Importance and Objectives of Industrial Relations. Causes of
Industrial Dispute. Strike Lockout, Lay Off and Retrenchment -Machinery for Settling Industrial
Disputes - Negotiation, Mediation, Conciliation, Arbitration and Adjudication
Text Book

1. Human Resource Management - Gary Dessler, 9th Edition, Pearson, New Delhi.
Reference Book

1. Strategic Human Resource Management– K. Prasad, Text and Cases, 2005, Macmillan,
New Delhi.
 BBA- V Semester

Subject
S.No Title Credits
Code Max.
Marks
CORE PAPERS Practical Lecture Total

1 BB501 Entrepreneurship and Small Business Management - 4 4 100

BB502 4 4 100
2 Management Accounting -
BB503 4 4 100
3 Business Laws- III -
BB504 4 4 100
4 International Trade and Export Management -
BB505 4 4 100
5 Total Quality Management -
BB506 4 4 100
6 Management Information Systems -
 BB501 Entrepreneurship and Small Business Management

(60 Periods)

Objective
To expose students to the concepts of Entrepreneurship and to enable them to start a small business
enterprise

Unit- I (12 Periods)

Entrepreneurship: Meaning – Importance – Types of Entrepreneurs – Qualities of successful

entrepreneurs – Entrepreneurship and small scale industry – Role of entrepreneurship in economic
development Women entrepreneurs in India- Growth of women entrepreneurs – Problems of women
entrepreneurs

Unit- II (12 Periods)

Promotion of a Venture - Opportunity analysis – External environment analysis – Economic, social,
technological and competitive factors – legal requirements for establishment of a new unit and
raising of funds – Venture capital – Sources.

Unit- III (14 Periods)

Entrepreneurial Development – Need for Entrepreneurial Development – Entrepreneurial
Development Programmes (EDPs)-Objectives of EDPs- Phases of EDPs- Role and Relevance of
EDPs. Institutional support to Entrepreneurs – Role of DIC, ITCOT, SIDCO, NSIC and SISI in
Entrepreneurial Development – Institutional finance to Entrepreneurs: Financial assistance from
TIIC, SIDBI and Commercial Banks.

Unit-IV (12 Periods)

Small Scale Industry: Meaning – Characteristics – Role of small scale and Cottage industries in
Indian economy – Incentive to small scale industries – special incentives for selected categories of
industries.

Unit-V (10 Periods)

Setting up of a Small scale Enterprise : Stages in the setting up of a small scale unit – Project
appraisal – Guidelines for preparation of project feasibility reports - Break even analysis – Profit
planning in small enterprises –Sickness in small units – Total Quality Management in SSI.

Text Book
Fundamentals Of Entrepreneurship and Small Business - Renu Arora & S.K. Sood, First Edition
2003, Kalyani Publishers, B-I/1292, RajinderNagar, Ludhiana.

Reference Books
Entrepreneurial Development - S.S. Khanka 3rd Edition 2004. S. Chand & Company Ltd.
Ram Nagar, New Delhi – 110055.
 BB 502- Management Accounting

(60 Periods)

Objective

To familiarize the students with the basic management accounting concepts and their applications in
managerial decision making.

Unit- I (12 Periods)

Management Accounting – Nature and Scope – Basic Cost concepts – Management Accounting Vs
Financial Accounting – utility of management accounting – limitations of management accounting.

Unit- II (12 Periods)

Meaning of Ratios – Classification of ratios – Profitability ratios – coverage ratio – turnover ratio-
financial ratio – DuPont Control Chart – Inter firm and Intra firm comparison

Unit- III (12 Periods)

Meaning of Fund Flow Statement – Uses of Fund Flow Statement – Parties interested in Fund Flow
Statement – Preparation of Fund Flow Statement – Depreciation as source of funds.

Unit-IV (12 Periods)

Meaning of Cash Flow – Preparation of Cash Flow – Difference between Cash Flow and Fund Flow
Utility of Cash Flow – Limitations of Cash Flow
Unit- V (12 Periods)
Marginal Costing – Meaning – Importance – Application – Break Even Analysis – simple decision
making problems.

Text Book
1. Management Accounting and Finance Control - S.N. Maheswari Revised Edition - 2009
,Vikas Publishers, Delhi.

Reference Books
1. Management Accounting -Shashi K. Gupta, R.K. Sharma, Revised Edition – 2008
Kalyani Publishers, B-I/1292, Rajinder Nagar, Ludhiana.

Financial Management & Theory & Practice- Prasanna Chandra, Revised Edition – 2005, Tata MC
Graw-Hill Publishing Company Limited, 7, West Patel Nagar, New Delhi – 110008
 BB 503 Business Laws III

(60 Periods)
Objective
To expose the students to legislations relating to industries and employees protection.

Unit- I (12 Periods)

The Factories Act, 1948: Definition – Inspecting Staff – Health, Safety, Welfare measures –
Provisions regarding holidays and leave - Annual leave with wages – Employment of women, young
person and Child Labour

Unit- II (10 Periods)

The Minimum Wages Act, 1948: Object – Definition – Interpretation of wages – Minimum wage,
Fair wage, Living wages – Procedure for fixing and Revising minimum wages - Wage in kind

Unit- III (14 Periods)

The Workmen’s Compensation Act , 1923: Object and scope - Definitions – compensations to
workmen – Employer’s Liability – Personal injury – Occupational disease – Disablement – Notice
and claim.
The Employees Provident Fund Act, 1952:Object – Definition - Contributions to EPF.

Unit-IV (12 Periods)

The Industrial Disputes Act, 1947: Object – Definition – Authorities under the Act – Reference of
disputes, strike and lock out – Lay off and Retrenchment – Transfer of undertakings and closing
down of undertakings.

Unit-V (10 Periods)

The Employees State Insurance Act, 1948: Definitions, ESI Corporations – Contribution Powers and
Duties, Standing committee – Medical Benefit council – Constitution and Duties of ESI Fund –
Contributions, Benefits, Disputes and Claims.
Text Book

1. Elements of Mercantile Law - N.D.Kapoor, Revised edition – 2010,Sultan Chand & Sons,
Educational Publishers, New Delhi.

Reference Books
1. Business Law -K.R. Bulchandani ,Revised Edition – 2008,Himalaya Publishing House,
“Ramdoot”, Dr. Bhalerao Marg, Girgaon, Mumbai-400 004.

2. Industrial & Labour Laws -K.C. Mandot. Premier Book Co (2010),23,Daryaganj,

New Delhi-110 002.
 BB504 International Trade and Export Management

(60 Periods)

Objective
To enable the students to understand the importance of international trade, the procedure for export
of goods and services and the documents to be prepared at different stages of processing of an export
order

Unit- I (10 Periods)

International Trade: Meaning – Significance – Domestic Trade Vs International Trade– Motives of
International Trade – Stages in internationalization of business.

Unit- II (14 Periods)

International Trading Environment: Trade barriers – objectives of Trade barriers -Tariffs – Non-
Tariff barriers – Quotas. GATT– Objectives and principles of GATT – Salient Features of UR
Agreement – Trade Related Industrial Property Rights (TRIPS) – Trade Related Investment
Measures (TRIMs) – World Trade Organisation (WTO) – Functions of WTO- Concept of Balance of
Trade and Balance of Payment

Unit- III (12 Periods)

Export promotion in India – Export promotion organizations – Export promotion councils –
Commodity Boards – Export Inspection Councils – Indian Trade Promotion Organization – Indian
Institute of Foreign Trade – Indian Institute of Packaging Export Processing Zones (EPZs) – 100%
Export Oriented Units – Facilities for units in EPZs and EOUs.

Unit- IV (10 Periods)

Export Finance – Institutional finance for export – Pre shipment credit – Post shipment credit-
different forms of Post shipment credit. EXIM Bank – Objectives and functions – Letter of credit –
Kinds of letter of credit – Export Risk Insurance – ECGC – Insurance covers issued by ECGC

Unit-VI (14 Periods)

Export procedure and Documentation – Stages in the export of goods – Preliminaries – Production /
Procurement of goods – Shipping space – Packing and marking – Pre shipment Inspection – Excise
clearances – Customs formalities – Exchange control formalities– Shipping of goods - Negotiation
of Documents – realization of Export incentives – Export Documents – Documents related to goods
– Certificates related to shipment – Documents related to payment –Documents related to inspection
– Documents related to excisable goods – Documents related to foreign exchange regulation

Text Book
International Trade And Export Management - - Francis Cherunilam,16th Edition 2008.Himalaya
Publishing House, “Ramdoot”, Dr. Bhalerao Marg, Girgaon, Mumbai-400 004.
Reference Books
1. Export Import Procedures and Documentation - Jain Khushpat.S & Dr. W.K. Acharya,
Himalaya Publishing House. “Ramdoot”, Dr. Bhalerao Marg, Girgaon, Mumbai-400 004
2. International Marketing And Export Management - T.A.S.Bala Gopal,Himalaya Publishing
House. “Ramdoot”, Dr. Bhalerao Marg, Girgaon, Mumbai-400 004.
 BB505 Total Quality Management

(60 Periods)

Objective

To Provide a thorough understanding of TQM Principles, ISO 9000 Certification and the importance
of TQM functions in the global scenario

Unit- I (12 Periods)

Introduction To Total Quality Management –Concept of TQM –Quality and Business performance –
service Quality Vs. product Quality altitude and involvement of Top management communication –
culture-Management systems

Unit- II (10 Periods)

Information Analysis and Information Technology – Strategic quality planning – Human resources
Development &Management

Unit- III (12 Periods)

Management of process quality -History of quality of control –product inspectionVs process control
–statistical quality control -problem analysis –pare to analysis - Human side of process control.

Unit-IV (12 Periods)

Customer focus and satisfaction –a quality focus-getting employee involvement -measure of
customer satisfaction –service quality –customer retention –profitability –bench marking-essence of
bench marking –benefits of strategic bench marking process –pitfalls in bench marking

Unit-V (14 Periods)

Organizing for TQM-Systems approach- The people dimension-Small groups and Employment
teams for TQM-Measuring productivity –White collar productivity -Activity analysis –reengineering
–The cost of quality –Activity based costing – ISO 9000 -Universal Standards of Quality

Text Book
1. Total Quality Management: Text Cases & Readings - Joel E.Ross, 2nd Edition, Vanity Books
International, New Delhi.
Reference Book
1. Total Quality Management – Principles, Practices and Cases – D.D.Sharma 2003, Sulthan
Chand & Sons, New Delhi
 BB506 Management Information Systems

(60 Periods)

Objective

Surfacing the learner to the key concepts of management information system, Facilitating the learner
to relate business as a system and enabling the learner to understand the role of management
information system in the modern business context.

Unit- I (12 Periods)

Introduction: Definition of key terms – Management Information, System – Nature and Scope of
MIS - Kinds of System; Systems Approach – Classification of MIS

Unit- II (12 Periods)

Organization for MIS: Structure for Management; Information requirements at various levels of
Management; Manual vs computerized information system; Data Bank Concept; Types of
Computer-Based /applications

Unit- III (12 Periods)

Data Base Management: Meaning of Data-Base; Electronic Data-Base; DBMS – Objectives –
Technical Overview – Data Aggregates – Physical and Logical Structures; System Security

Unit-IV (12 Periods)

System Development Stages: Investigation, Analysis Design, Construction, Testing,
Implementation, Maintenance

Unit-V (12 Periods)

MIS in functional areas of Management: MIS for Marketing, Human Resource, Operations, Finance,
General Management – Decision Making.

Text Book

1. Management Information Systems – Goyal (2005), Managerial perspectives, MacmillanIndia

Limited. New Delhi

Reference Books

1. Management Information Systems conceptual foundations, structure and development–

Davis,
Olson (2002), Tata McGraw Hill, New Delhi.
2. Information Systems for Modern Management - Murdick, Ross and Claggett (2000), Prentice
Hall India. New Delhi.
 BBA – VI Semester

Subject
S.No Title Credits
Code Max.
Marks
CORE PAPERS Practical Lecture Total

BB601
1 Financial Market and Services - 4 4 100

BB602 4 4 100
2 Services Marketing -
BB603 4 4 100
3 Production Planning and Control -
BB604 4 4 100
4 Sales Management -
BB605 4 4 100
5 Investment Management -
BB606 - 2 50
6 Project Internship (Internal) 2
 BB 601 Financial Market and Services

(60 Periods)

Objective
To expose the students to the financial markets and financial products and services.

Unit- I (12 Periods)

The Financial System in India: Functions of the financial system – Financial Assets – Financial
intermediaries – Financial markets – Capital market – Money market – Financial instruments

Unit- II (12 Periods)

Market for securities: The new issues market – Functions of new issue market – Players in the new
issues market – Methods of primary issue of shares.

Unit- III (12 Periods)

Stock Exchanges in India: The secondary market – Organization of stock exchanges in India – SEBI
– Functions and powers of SEBI

Unit-IV (12 Periods)

Merchant Banking: Definition – Origin – Merchant Banking in India – Services rendered by
merchant banks – Qualities required of Merchant Bankers – General obligations and responsibilities
of Merchant Bankers

Unit-V (12 Periods)

Mutual Funds: Meaning – Fund unit Vs shares – Types and Classification of funds – Importance of
mutual funds – Risks – Organisation of the Fund – Operation of the fund – Facilities available to
investors – Private Mutual Funds

Text Book
1. Financial Markets and Services - E. Gordon & K. Natarajan, Revised Edition -2010
Himalaya Publication, Mumbai.

Reference Books

1. Financial Services – M.Y. Khan, Revised Edition 2000, Tata MC Graw Hill, New Delhi.
2. Indian Financial System – H.R. Machiraju, revised edition 2010,Vikas Publishing House,
New Delhi.
 BB 602 Services Marketing

(60 Periods)

Objective

To provide a comprehensive and integrated coverage of Services Marketing in Indian context

Unit- I (12 Periods)

Services Marketing – Introduction - Characteristics – marketing management for Services –
the importance of Service marketing- Classification of Services – Indian scenario.

Unit- II (14 Periods)

The service strategy – Identifying customer groups – segmentation – process – identifying
alternative bases for segmentations – identifying the target markets. Positioning – positioning and
differentiation of services – Competitive differentiation of services – positioning and service –
levels and process of positioning –importance of positioning in services

Unit- III (12 Periods)

Services marketing mix – inadequacy of 4p’s – modified mix for Service – Product in Service –
Price in Service – Promotion in services – Places in Service – Physical evidence, process, people in
Services. Service mission statement – Developing a Service mission.

Unit-IV (12 Periods)

Marketing strategy formulation for services – resource allocation and monitoring-methods
of listening to the customers – complaint management – service guarantees – measuring customer
satisfaction – Designing customers satisfaction surveys – Analysing customers satisfaction Surveys

Unit-V (10 Periods)

Measuring the benefits of service Improvement- improving services-Internal marketing in
services – Relationship marketing and employee empowerment in services marketing- the service
based business plan- the future of services marketing-marketing of some selected services in the
Indian contest. Barriers in Services marketing

Text Book

Marketing of services -Nimit Chowdhary,Monika Chowdhary, McMillan India Ltd., New Delhi
1st Edition,2005

Reference Books:
1. Services marketing –Text and cases-Nagundkar, Rajendra, Tata McGraw Hill , New Delhi
1st Edition ,2005
2 .Services Marketing and Management -S.Balaji, Chand Company Ltd., New Delhi
 BB603 –Production Planning and Control
(60 Periods)
Objectives
1. To understand the various components and functions of production planning and control such as work
study, product planning, process planning, production scheduling, Inventory Control.
2. To know the recent trends like manufacturing requirement Planning (MRP II) and Enterprise Resource
Planning (ERP).
Unit I (12 Periods)
Objectives and Benefits of Planning and Control-Functions of Production Control-Types of Production-Job-
Batch and Continuous- Meaning and Need for Forecasting – Classification of Forecast – Essentials of Good
Forecasting Method
Unit II (12 Periods)
Method Study - Basic Procedure –Selection -Recording of Process - Critical Analysis, Development -
Implementation - Micro Motion Study - Work Measurement - Techniques of Work Measurement - Time Study -
Production Study - Work Sampling - Synthesis from Standard Data - Predetermined Motion Time Standards.
Unit III (12 Periods)
Material Planning – Introduction - Factors influencing materials Planning – Techniques in Material Planning –
Bill of Materials – Materials Requirement Planning – Past Consumption Analysis Technique – Moving Average
Method –Exponential Smoothing – Inventory Control – Other Operation Research Techniques
Unit IV (12periods)
Process Planning – Introduction – Inputs to Process Planning – Factors Influencing Process Planning – steps in
Process Planning – Route Sheets – Process Planning in Different Situations – Documents in Process Planning
Unit V (12periods)
Scheduling – Meaning – Need – Inputs of Scheduling – Loading – Meaning and Need – Loading and
Scheduling Devices – Gantt Charts – Techniques of Scheduling-
Dispatching - Introduction – Functions of Dispatching – Dispatching under Different Situations – Documents in
Dispatching – Progressing – Meaning – Functions – Documents in progressing
Text Books
1. Martand Telsang, “Industrial Engineering and Production Management”, S.
Chand and Company, First edition, 2000.
Reference Books
1. Samson Eilon, “Elements of production planning and control”, Universal Book Corpn.1984
2. Elwood S.Buffa, and Rakesh K.Sarin, “Modern Production / Operations Management”, 8th Ed. John
Wiley and Sons, 2000.
3. K.C.Jain & L.N. Aggarwal, “Production Planning Control and Industrial Management”, Khanna
Publishers, 1990.
Web Links

1. The MRP 2 (Manufacturing Requirement Planning

2. The Master Production Schedule (MPS)
 BB604- Sales Management

(60 Periods)

Objective

To introduce the basic concepts of marketing and personal selling to the students.

Unit- I (12 Periods)

Introduction to Sales Management : Concept, Nature, Role of Sales Management in Marketing,
Salesmanship, Specific Characteristics of a successful salesman, The Evolving Face of Personal
Selling

Unit- II (12 Periods)

Sales Forecasting: Concept of Forecasting, Sales Forecasting methods, Quantitative and Qualitative
methods.

Unit- III (10 Periods)

Sales Organization: Need for Sales Organizations, their structure, Sales Managers Functions and
responsibilities, planning for major customers and sales Budget.

Unit-IV (14 Periods)

Personal Selling Process and Approaches: Personal Selling and Relationship Management - Selling
to individuals & Institutions, Basics, Sales leads, Planning sales calls - Types of calls, – Building
long term partnership by selling – Sales presentations, tools for personal selling, Sales Aids – Use of
technology in sales effective selling techniques, Tele Marketing.

Unit-V (12 Periods)

Managing the Sales Force: Recruiting, Selection and Training of Sales force, Motivation Programs -
Sales Meetings, Sales Contests, Sales Compensating, Evaluating Sales Force Performance and
Controlling Sales activities: Sales Records and Reporting Systems,

Text Book

1. Marketing Management - C.B.Gupta and Rajan Nair Revised New Edition 2006 Sultan Chand and
sons, Ram Nagar, New Delhi – 110 055

Reference Books

1. Marketing Management - R.S.N. Pillai and Bagavathi 12th Edition 2007,S. Chand &
Company Ltd., Ram Nagar, New Delhi – 110 055.
2. Marketing Management – Rajan Saxena, New Edition – 2009, Tata MC Graw Hill
Publishing Company Limited, 7, West Patel Nagar, New Delhi – 110008.
 BB605- Investment Management

(60 Periods)

Objective

To provide a comprehensive and integrated coverage of investment principles, Indian capital market

Unit- I (12 Periods)

Investment – Features of Investment – Principles of Investment – Kinds of Investment – Stages in
Investment – Investment Vs Speculation – Sources of Investment information.

Unit- II (12 Periods)

Investment Risk – Systematic Risk – Unsystematic Risk – Business Risk – Measurement of Risk –
Corporate Securities - New Issue Market – Conventional Stock Exchanges – New Stock Exchanges -
Listing of Securities.

Unit- III (12 Periods)

Security market indicators – Securities and Exchange Board of India – Objectives – Functions –
SEBI Guidelines.

Unit-IV (12 Periods)

Fundamental Analysis – Economic Analysis – Industry Analysis – Company Analysis – Technical
Analysis – Types of Charts – Indicators – Evaluation.

Unit-V (12 Periods)

Portfolio Analysis – Portfolio Constructions & Management – Portfolio evaluation & Portfolio –
Mutal Funds – Types - Merits and Demerits.

Text Book
1. Investment Management 2nd Edition- Dr S. Krishnamurthy & S. Maria John 2004,Paramount
Publications. Palani

Reference Books
1. Investment management - Dr.V.K.Bhalla, 11th Edition (2004), S.Chand & company Ltd.
New Delhi.
2. Investment management - Dr.Preetti singh, 9th Edition (2000), Himalaya publishing house.
Mumbai.
 BB 606 – Project Internship (Internal)

Objective
To provide practical exposure to the students from the bases of their learning in theoretical sessions

Procedure
The students should undertake a project work in their interested area for 30 periods (minimum 15
days to maximum 20 days). The project work can be done at institutional/company and
organizational level. During the time of project, the students will be allotted with one guide at
institutional level. They have to get mentorship and guidance under the allotted guide. The end of
project work, the students have to submit a project report (minimum 50 pages to maximum 80
pages).
Pattern of Evaluation

The submitted final draft of the project will be evaluated by the respective guide along with another
faculty (internal valuator) in the Department. The separate evaluation done by the respective guide
and internal valuator for the maximum marks of 50 will be taken as average from the two valuations.
The pattern of valuation covers the aspects of content of the project, methodology, method of
drafting and format of report.

Passing Minimum

The student who submitted the project should have to obtain minimum of 20 marks out of 50 (40
percent) from both valuation. The students who fail to secure the minimum of 20 marks again to
resubmit the project and the award of degree may be considered only by passing in the project
internship (internal)

Permitted Areas of Project Work

Management and Administration Mathematics and Statistics

Marketing Accounting and Finance
Business Laws Computer Applications

Income Tax and Taxation Industrial Psychology and Social Science