47 Email Marketing Tactics to Boost Response

1. Send more emails. A lot more emails. 27. Immediately ask buyers to buy again - upsell, cross-sell,
2. Resend to non-buyers. Not just or give them a discount on their next purchase. Do this
non-clickers/non-openers. in your post-purchase funnel and emails.
3. Never assume your subscriber read, opened, or even 28. Send your email from a person rather than a brand.
saw your email in their inbox. Nabeel Azeez > Nabeel at Dropkick Copy > Dropkick
4. When composing or designing an email, think Copy.
mobile-first. Short sentences. Short paragraphs. 29. Include a photo of the email sender in the sign-off. Link
5. Ask subscribers to add your email address to their that image to your product/service/lead generation.
contacts, move you to the primary inbox, and mark you 30. Don't add links too early in your email. You're wasting an
as important. Show them how to do it with gifs & opportunity to persuade them to buy.
screenshots. 31. List segmentation is a waste of time until you hit 10k
6. Ask them to buy something as soon as they subscribe. subscribers. Use that time and energy to write and send
Do this on the thank-you page and in your follow-up more emails. And you’ll make more money per email.
email. 32. A/B testing is a waste of time until you hit 5-7k+
7. Only use discounts to reward your best subscribers and subscribers. Statistical significance.
customers. 33. The most likely person to buy from you is someone who
8. Send a survey email before a big promotion. Ask your has already bought from you. Treat your customers
subscribers what they want. better than you treat everyone else.
9. Ask your subscribers to reply to emails. 34. Pay more attention to the subscribers and customers
10. Send *true* plain text emails from time to time. It's a who engage with and buy from you. Don't waste your
plain text email if you can't hyperlink. E.g. Some big time on unengaged subscribers and non-customers.
ESP's plain-text option aren't true plain text because you 35. Segment customers by: Recency - when did they buy
can hyperlink. last? Frequency - how often have they bought?
11. Don't try to be clever in your subject lines. Monetary - how much have they bought?
12. The best subject line has: benefit + specificity + curiosity 36. Take your best-performing email campaigns and add
13. Keep your subject line under 30 characters. Impossible them to your autoresponder sequence.
with every subject line, but try. That's what fits on a 37. Make your autoresponder sequences longer. 90 days >
mobile screen. 60 days > 30 days. Nurture sequence, Post-purchase,
14. Don't copy the subject line or email style of gurus or big Abandoned cart, Etc.
brands. 38. Use video landing pages as a bridge between your email
15. Use the preview text to amplify your subject line. And and product page. Perfect for testimonials. And you
always use the preview text. control the user experience.
16. If your email software doesn't have a field to add 39. The weaker your product page (conversion rate) the
preview text, use the first line of your email as the longer your email needs to be and vice versa.
preview text. 40. When you have a high-converting product page, sell the
17. Don't just say click here or buy now. Re-state the benefit click over selling the product.
in your call to action. This is a CALL-TO-VALUE. 41. Make sure the page you're sending subscribers to loads
18. The first line of your email must grab the reader by his or in less than 3 seconds.
her throat. 42. When resending an email, change the: subject
19. In the first few lines, let the reader know why they need line/preview text, email copy or style (text vs. design,)
to read your email. Tell them what's in it for them. from name (optional.) Make it look like a brand new
20. Delete your introduction. Start your email in the middle email.
of the action. Movies and TV shows do this all the time. 43. When emailing from a new domain, let your email
21. Images should serve a purpose. Don't just include them software handle authentication. Switch to authenticating
to make the email look nice. from your domain after 6 months of good email habits.
22. Resize and compress your images before adding them 44. Regularly prune your list of unengaged and inactive
to your email. subscribers. Send a re-engagement email first, then
23. The offer is everything. You don't need design or copy to delete with extreme prejudice.
sell 50% off storewide. 45. When you add a Google Doc or YouTube video (any
24. Embed countdown timers when you want to add Google Workspace product) to an email using a naked
urgency. Sendtric has a free one that's easy to use. URL, it appears as an attachment in Gmail desktop.
25. During a promotion, email at least twice a day. Once in 46. Watch our case studies
the morning. Then resend that email to non-buyers in youtube.com/@dropkickcopy.com
the evening. 47. Book a 15-minute intro call dropkickcopy.com/apply
26. On the last day of a promotion send an 18-hour and
4-hour cart-closing email to everyone.

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