JANUARY 2025 DRAFT

SHAKER
SQUARE
VISION PLAN
 JANUARY 2025 DRAFT
We’re thrilled to share the vision for Shaker
Acknowledgments Square’s next chapter with the community.
Steering Committee Members
Joyce Braverman, Planning Director, City of Shaker Project Team The visioning plan is a blueprint that positions Shaker Square for its next
Heights incarnation – the plan honors the area’s rich history and context while ensuring the
Josiah Britt, Executive Director, CollectivExpress
retail mix, programming and public space is relevant to future generations.
Tamara Chappell, Neighborhood Representative Mike D. Smith, Senior Managing Director Place
Mary Beth Feke, Public Transit Representative Consulting, Streetsense At Shaker Square, the Vision Plan and the last three years have set the stage
for the next 100. Since acquiring Shaker Square in August 2022, the CNP/BBC
Marka Fields, City of Cleveland Planning Gina Ford, Principal Landscape Architect, Agency
Landscape + Planning
ownership team has raised over $5 million for capital repairs. By the end of Fall
Representative
2024, we had replaced all flat roofs, HVAC, and electrical systems; updated lighting
Peggy Gallagher, Neighborhood Representative Brie Hensold, Principal Urban Planner, Agency and security cameras; added new awnings; and completely replaced the wood
Landscape + Planning
Deborah A. Gray, Ward 4 Council Member, City of facades.
Cleveland David Jurca, Principal, Seventh Hill
The plan was built on extensive community engagement and market analysis.
Blaine Griffin, Council President, Ward 6 Council Larisa Ortiz, Managing Director, Public Non-Profit That included in-person and online surveys, youth engagement and nontraditional
Member, City of Cleveland Solutions, Streetsense outreach to capture and vet themes and new ideas for the Square. It included
Courtney Leaves Marini, Shaker Square Merchant Donna Oetzel, Executive Director, Branding + an in-depth examination of retail trends, revitalization of other historic retail
Tom McNair, Director of Economic Development, Marketing, Streetsense districts, and the highest and best use of the Square’s existing retail spaces.
City of Cleveland Charity Pruitt, Program Manager CollectivExpress
And, importantly, it included a thorough review of how Shaker Square and its
Susan Ratotori, Neighborhood Representative surrounding neighborhood connect to Buckeye and Larchmere.
Allen Penniman, Senior Urban Planner + Project
Jada Renee, Neighborhood Representative Manager, Agency Landscape + Planning There are so many people and organizations to thank for helping make this plan
possible. We are grateful for the visionary support of the mayors and city councils
Susan Rozman, Larchmere Merchant Representative Jamaica Reese-Julien, Associate Urban Planner,
Agency Landscape + Planning of Cleveland and Shaker Heights, as well as generous donors in the Shaker Square
Brian Siggers, Neighborhood Representative community. A special thank you to our Shaker Square merchants and tenants,
Sophie Ruttenberg, Real Estate Strategist,
Kevin Slesh, Market/Retail Representative steering committee of residents, small businesses, city officials, and institutions,
Streetsense
Loretta T Strowder, Neighborhood Representative who chose our consulting partners and diligently guided our work over the last ten
Eleanor Ryan, Graphic Designer, Agency Landscape months.
Shari Thomas, Neighborhood Representative + Planning
This plan is sharper because of everyone’s support, commitment, and creativity.
Kevin Dreyfus-Wells, Neighborhood Design Review Jacinda Walker, Creative Director, Design Explorr
Chair As the current owners of this historic community asset, our organizations are
working toward a future for the Square that includes stable anchor institutions
providing essential services to residents and transforming the Square into a
bustling retail hub and regional destination. These changes will ensure long-term,
Shaker Square Ownership and Operations Team local ownership and a bright future for Shaker Square.
Briana Perry, President New Village Corporation We believe in that bright future, and we hope this plan helps inspire that belief in
Akil Hameed, Property Manager, Shaker Square you, too.
Joy Johnson, Executive Director, BBC
Tania Menesse, President & Chief Executive Officer, We can’t wait to see you at the Square,
CNP
Cory Riordan, Steering Committee Facilitator, CNP

Tania Menesse Joy Johnson

President & Chief Executive Officer Executive Director
Cleveland Neighborhood Progress Burten, Bell, Carr Development Inc.

2 3
 JANUARY 2025 DRAFT
Table of
Contents
Executive Summary . . . . . . . . . . . . . . 6
Introduction. . . . . . . . . . . . . . . . . . . . . . 14
Inviting. . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Inspiring. . . . . . . . . . . . . . . . . . . . . . . . . . 48
Timeless. . . . . . . . . . . . . . . . . . . . . . . . . . 72

Shaker Square Stroll The Square Event, Summer 2024 5

 JANUARY 2025 DRAFT
Community Shaker Square’s Taking Imediate
Executive Summary Involvement Bright Future Action

As one of Cleveland’s oldest commercial hubs,

Shaker Square is an integral part of the city’s 15 $5M
1,215
identity and a cherished community gathering
space. By honoring its authentic character— Goals
through meaningful programs, engaging events, Spent on new roofs,

604 170+
and sensitive improvements to the buildings and facade repair, HVAC, and
Community
landscape—this space on the edge of Cleveland and other maintenance needs
members reached Safe crossing
Shaker Heights has the potential to reconnect with in-person
Online survey upgrades and portal
residents and visitors, reaffirming its importance as a units of family
respondents improvements Seeking planning
cherished community destination. friendly housing

19
commission adoption
This vision plan emphasizes the importance of
hosting events and activating the Square’s public
spaces. Increased activity will attract more people to Arts and culture District wide marketing
Events, Pop-ups, or programming campaign
visit, supporting retail success and fostering a sense
community meetings
of community, visibility, and natural surveillance. The
planned improvements will make Shaker Square feel
more connected, safe and welcoming as a vibrant
destination.
Community engagement was key to The vision plan commits to supporting Many actions are already underway
creating a Vision Plan that truly reflected homegrown businesses that embody to realize the new vision for Shaker
the needs of Shaker Square’s diverse Cleveland’s character, bring a diverse Square! From lighting improvements
stakeholders. The outreach strategy tenant mix and offer a range of price to infrastructure and building
ensured input from Shaker Square’s points. Leveraging its unique, transit- renovations to welcoming exciting new
socio-economically and racially diverse oriented design and strengthening tenants, the plan is already unfolding.
audience through a dual approach: connections with nearby cultural Launching a new era for Shaker Square
online surveys and a range of in-person partners will differentiate the Square requires a clear, community supported
engagement. within a crowded retail market. Despite vision for the future and ongoing
To ensure broad representation, pop-up challenges, there is an opportunity for collaboration with many partners.
events were held at parks, markets, Shaker Square to thrive by growing local Immediate next steps will include
and community gatherings, allowing businesses and filling needs in quick- Planning Commission adoption,
the team to connect with people in service dining, goods and apparel. ongoing marketing and branding, and
their daily routines. Three milestone Today, Shaker Square operates as a continued work on a vision-supporting
consensus-building workshops, walkable, neighborhood hub. The Square future ownership model.
enlivened with local music, art, and can attract more visitors by embracing Patience is essential, as long-term
food, were held at different spaces in its authenticity and continuing to focus changes require time to take effect.
the Square. A retail-focused online on events and programs. New housing Redesigned public spaces will play a
survey offered a convenient platform for on underutilized land will provide a crucial role in supporting thriving retail
residents to share their ideas and survey consistent customer base and activate businesses, attracting upper-level
kiosks were stationed at the Square’s the public spaces. tenants, and creating a beautiful, well-
welcome center. Improvements to the public realm will connected environment where the
refresh and energize the Square, enhance community can come together.
gathering, improve safety, better connect
retailers to outdoor spaces, and support
events. Redesigned paths and parking
will improve the arrival experience and
provide access to the central green, with
more space to relax and play.
6 7
 Inviting

JANUARY 2025 DRAFT

Today, Shaker Square is a vital transportation hub
and the center of many eastside neighborhoods. Its
convenient location and walkability have made it a
familiar destination for Clevelanders and beyond.

A New Era for a

At the same time, the Square is also located among
Cleveland neighborhoods that have suffered from
decades of institutional disinvestment, among them
the practice of redlining. Its future must redress the
legacies of its difficult past and chart an equitable
future that benefits surrounding residents. Shaker

Cleveland Classic
Square has always been a major draw for visitors,
hosting countless events and programs, including
concert series, the Garlic Festival, the North Union
Farmer’s Market, and others. The Square’s next
chapter will continue to welcome and invite people
in - along bike paths from nearby neighborhoods, on
safe sidewalks from complementary retail corridors,
and on the Rapid from across the region for major
events.

Inspiring
Across the country, as once vibrant commercial
areas like Shaker Square age and evolve, they often
struggle to adapt to the new ways that people
want to live, work, shop, dine, and play. Choice and
competition are all around us and shopping districts
like Shaker Square can no longer just provide the
basics. In the future, retail choices and public realm
improvements will focus on the need to inspire
For Clevelanders, Shaker Square brings back fond people by offering unique experiences, quality retail
memories of the past while also sparking concerns choices, and culturally resonant offerings.
about present-day challenges like vacancies and
safety. Despite this, there is a shared hope that
Shaker Square can reclaim its former success and
embark on a new era of growth.
Shaker Square is coming upon its 100 year
anniversary, making now an ideal moment to refresh
Timeless
this cherished retail destination. Originally developed
as one of the first planned shopping centers in the Shaker Square is steeped in history, with enduring,
US, Shaker Square’s design emphasizes walkability, memorable spaces. With four retail quadrants
green spaces, mixed use retail, and transit-oriented around a central green, the original design offers
development — ­ exactly what many new districts wide sidewalks, active storefronts, and ample open
are striving to create today. Going forward, Shaker space. The Square’s storied community history,
Square will be revived, not reinvented. This iteration architectural beauty, and distinctive design set it
will maintain and nurture these assets, reinvigorating apart, making it a property that Clevelanders are
them to invite and inspire today’s changing passionate about preserving and shepherding to its
audiences. By embracing enduring retail practices, next great chapter. Community organizations, local
promoting local entrepreneurship, and fostering businesses, and residents have worked together
creativity, Shaker Square is poised for a bright since the 1970s to promote economic vitality,
new era. beautification, and preservation. The future vision
positions Shaker Square to build on the community’s
8 passion and carry forward its timeless appeal. 9
 Principles Goals Recommendations

JANUARY 2025 DRAFT

1.A 1.B 1.C
1. Sustain a diverse mix of retailers

2. Curate an engaging and memorable ground level user

2.A 2.B 2.C 2.D

Inviting
experience

3.Curate a balanced mix of creative, production-focused,

and service-oriented tenants on the second floor 3.A
Foster an authentic and
welcoming everyday retail
4. Steward a welcoming, safe, and intuitive environment for
experience in the square. all 4.A 4.B 4.C 4.D 4.E

5. Support small business entrepreneurship and creative

industries that reflect the spirit of the surrounding 5.A 5.B 5.C 5.D
community

6. Introduce well-designed and well-maintained market

rate housing and address stability of existing multi-family 6.A 6.B 6.C 6.D
housing

1. Bring Shaker Square to life with activities and events that 1.E
1.A 1.B 1.C 1.D
invite people from both nearby neighborhoods and across
the city

Inspiring 2. Improve accessibility and connectivity to the surrounding

neighborhoods
2.A 2.B 2.C 2.D 2.E

Make Shaker Square a local

3. Create better connections between the green
and regional destination. space, promenade, and through the portals to improve
3.A 3.B 3.C 3.D 3.E
accessibility and support foot traffic and retail activity

4. Redesign the central green to accommodate both 4.A 4.B 4.C 4.D
everyday use and special events

1. Tell the story of Shaker Square 1.A 1.B 1.C 1.D

2. Protect Shaker Square’s authentic advantage

Timeless
2.A 2.B 2.C 2.D

3. Deploy strategic leasing techniques to attract and retain

tenants that compliment the vision for Shaker Square 3.A 3.B 3.C 3.D 3.E
Respect Shaker Square’s
history while stewarding it 4. Implement a comprehensive care and maintenance plan
for the future. for Shaker Square 4.A 4.B 4.C 4.D

5. Study partnership and funding opportunities to leverage

outside capital for Shaker Square 5.A 5.B 5.C
10 11
 JANUARY 2025 DRAFT
North Moreland Blvd
Unlocking on-site
housing potential
Improved public
space benefits retail
Enhanced events
infrastructure

Shaker Blvd

Improved crossing
of Shaker Blvd
Everyday activity
on the Green
Improved RTA
interface

Parking
enhancements

Gateway
signage

Pedestrian first
safety features
Blvd
reland

Inviting rear
entrances and
Mo

portals
South

12 13
14
Introduction

15

JANUARY 2025 DRAFT

 Shaker Square’s

JANUARY 2025 DRAFT

Legacy
Cleveland’s Shaker Square is not just a shopping
destination; it’s a living piece of history, radiating
charm and significance since its establishment
in 1929. As one of the earliest planned shopping
centers in the United States, its iconic neo-
Georgian-style architecture serves as a reminder
of its roots in thoughtful design and community-
focused development. Designed by architects
Philip Small and Charles Bacon Rowley, the Square’s
timeless elegance reflects the ideals of the City
Beautiful movement, blending residential, retail,
and green spaces. This commitment to harmonious
urban planning has made Shaker Square a treasured
cultural asset, a place where history feels palpable in
every brick and pathway.

Beyond its architectural legacy, Shaker Square’s

vibrancy is enriched by its role as a commercial and
cultural hub. Once home to the renowned Stouffer’s
Restaurant, the Square has always been a magnet
for unique destinations that create a sense of place.
Today, landmarks like the Atlas Cinemas theater
continue this tradition, drawing residents and
visitors for entertainment and leisure. The Square’s
transit access is another hallmark of its heritage—
served by the RTA Blue and Green Lines, it connects
Clevelanders seamlessly to downtown and beyond.
This transit-oriented design has been integral to
its success, creating a model for sustainable and
accessible development long before these became
mainstream urban priorities.

Today, Shaker Square thrives as a hub of cultures

and neighborhoods, sitting at the convergence of
Larchmere, Buckeye, University Circle, and Shaker
Heights. This unique position fosters a dynamic mix
of residents and visitors, reflecting Cleveland’s rich
diversity. The Square’s bustling farmers’ markets,
festivals, and public events underscore its role as
a gathering place for people from all walks of life.
Preserving and revitalizing Shaker Square is not just
about honoring the past—it’s about embracing its
enduring potential to unite communities, support
local businesses, and serve as a shining example of
how historic spaces can drive a vibrant and inclusive
future.

16 17
 JANUARY 2025 DRAFT
Process
Understand the Context Imagine and Explore Create a Vision Finalize a Plan
This research phase provided a comprehensive This step involved asking key questions to the This vision roadmap outlined the essential steps This phase focused on executing the strategy
assessment to determine the highest and best Shaker Square community to shape the strategy to secure Shaker Square’s long-term relevance to bring Shaker Square’s vision to life. It included
use for the property by analyzing demographic and vision. The insights gained defined the project’s and legacy. It included a merchandising strategy refining the overall vision, merchandising plan,
trends and customer profiles. Market conditions, retail position, informed future marketing and tenant to identify gaps and optimize the tenant mix, an architecture, and public space strategies based on
industry trends, and competition were examined decisions, and established a unique, market-relevant amenity strategy to enhance user engagement, and community and stakeholder input. Finalized plans
to identify opportunities for retail, office, and consumer experience and public space. This process recommendations for public space improvements. featured detailed recommendations for capital
residential development. The retail analysis also helped develop a strong brand identity for the Additionally, it provided development strategies improvements, placemaking, and sustainability,
estimated market-supported demand, highlighting project. focused on retail sales potential and public space aligning with retail strategies, equity goals, and
gaps and opportunities, while residential and office enhancements, shaping the final recommendations community initiatives, all illustrated through
assessments evaluated market feasibility. for the Square. compelling graphics and renderings.

18 19
 JANUARY 2025 DRAFT
Audience
How People Get to Shaker Square No. of Survey Responses
Community engagement was essential to
developing a Vision Plan that truly resonated with Data from Shaker Square Retail Survey by Zip Code
Shaker Squares stakeholder communities. The
outreach strategy was carefully crafted to ensure Walk
the voices of Shaker Square’s socio-economically 59%
and racially diverse audience were heard and
represented. To achieve this inclusivity, the team Bike
employed a dual approach: online surveys and 15%
in-person engagement at community events,
recognizing that no single method could capture a
fully representative sample.
Drive
65%
This approach was designed to reflect the needs
and aspirations of the wide range of individuals who Public Transit
frequent this beloved space, ensuring that their 15%
input helped shape a plan the community could fully
support. Other University Circle
Online surveys provided an accessible platform 2% 3
for those with the time and capacity to participate, Cedar Lee
offering a convenient way for residents to share their
thoughts and ideas. However, the team recognized Pop Up Events at The Square
that this method often skews toward individuals who
have more flexibility in their schedules or greater 1 North Union Farmers Market
access to digital tools. To complement this, a series 2 Summer on the Square St. Luke’s
of pop-up events were organized, bringing the 1
Shaker Square
3 Parade The Circle 4
conversation directly to people in their daily routines. 16 14 16 9 2 11
These events provided an opportunity to engage 4 Larchmere Porchfest 17 12 8
individuals in a more informal, accessible manner, 15
5 Block Party @ Van Aken District 13 10
ensuring that voices less likely to participate online 7
were heard. 6 Ward 4 Community Festival
6 18
Pop-ups were particularly concentrated in zip 7 BeHappy Block Party Van Aken
codes to the west of Shaker Square, where online 8 Morelands Festival 17
survey participation had been notably lower. 5
9 Garlic Festival
By meeting people where they were—at parks,
markets, and community gatherings—the team 10 Morelands Group Meeting
was able to connect with a broader cross-section 11 Summer on the Square
of the community. This intentional effort ensured
12 Bike Your Neighborhood
that the vision plan would be informed by a truly
representative audience, encompassing the full 13 Morelands Group Meeting
spectrum of those who live, work, and visit the 14 Youth Workshop - Boys & Girls Club
square.
15 Shaker Square Merchant Meeting / Tenant
Virtual Meeting
16 Buckeye-Shaker-Larchmere Neighbor Up Night
/ Woodhill Station
17 North Union Farmers Market (Shaker Square or
Van Aken District)
18 Ward 4 Community Meeting
20 21
 JANUARY 2025 DRAFT
Events
Events on the Square “A park, hangout spot, and
play area. Something for
Events like Stroll the Square and the Open House
everyone.”
were central to the community engagement efforts
for the Shaker Square Vision Plan. Designed to be — Youth Workshop Participant
welcoming, fun, and accessible, these gatherings
offered an enjoyable way for community members
to share their goals and aspirations for the square’s
future. Hosting the events directly in the square
allowed the team to connect with a diverse range of
voices, reflecting the wide variety of people who use
the space daily.
By holding these events at the square, the team
created opportunities for spontaneous participation “Family friendly sit down
from individuals who might not engage in traditional restaurant with bar - think
planning processes. Whether visiting for errands, fatheads, Tavern company or
shopping, classes, or catching public transportation, boss dog”
attendees could easily join the conversation, share
— Community Member
their ideas, and help shape a vision as vibrant and
diverse as the Square’s visitors. The feedback
collected significantly shaped the vision plan,
ensuring it reflects the community’s aspirations
while addressing their needs.

Youth Workshop
The Shaker Square Vision Youth Workshop brought
together 25 students at the Boys & Girls Club Teen
Zone in the Buckeye Neighborhood to share their
ideas for reimagining Shaker Square. Led by Jacinda “Feeling safe and businesses
Walker, founder of DesignExplorr, with support that you can linger at (i.e.
from David Jurca of Seventh Hill and MyCom coffee, ice cream/boba shop)”
Coordinator Mahogani Graves, the workshop — Community Member
encouraged students to identify what makes the
Square appealing and safe. The movie theater and
diverse food options emerged as favorite attractions,
while their top design ideas included upgrading
the theater, adding unique dining experiences, and
incorporating fun activities like an arcade. These
insights have been integrated into the Vision Plan
recommendations to create a vibrant, youth-friendly
destination.

22 23
 JANUARY 2025 DRAFT
Inviting.
Foster an authentic and welcoming everyday
retail experience in the square.

Goals

1 Sustain a diverse mix of retailers

2 Curate an engaging and memorable

ground level user experience
3 Curate a balanced mix of creative,
production-focused, and service-oriented
tenants on the second floor
4 Steward a welcoming, safe, and intuitive
environment for all

5 Support small business entrepreneurship

and creative industries that reflect the
spirit of the surrounding community

6 Introduce well-designed and well-

maintained market rate housing and
address stability of existing multi-family
housing
24 25
 Community of Weekdays

JANUARY 2025 DRAFT

Shaker Square Nearby
Family
Empty
Nester
Nearby
Employee
Commuter

Drop Get coffee Pick up

Shaker Square Community 8AM
kids
off at Read on
things Breakfast
from meeting
Shaker Square’s community members— consumers, daycare the lawn pharmacy
Train to
businesses, and owners—each have distinct Get coffee Pick work
10AM
priorities and needs. When these needs go unmet, up dry
Train to cleaning
business viability and economic health decline. The work
diagram to the left highlights the specific needs of Grab quick
12PM
each stakeholder group, emphasizing the deeply lunch
interconnected and symbiotic relationship between
Dog to
them. annual vet
Shop 2PM check up
rs

Active around the clock

Bu
Watch a
Owner
Convenience Pop-up matinee
me

sin
movie
Market Today’s consumers face far more demands on 4PM
Touchpoints Vendor their attention than they did 30 years ago when a
u

es
Saturday shopping trip was a common activity. Such Watch
ns

Play on
Merchandising playground concert on

se
outings are now rare, reflecting how people prioritize 6PM the lawn
Co

Students their time and spending differently. To keep Shaker Get Date

s
Tenanting groceries night
Hourly Square vibrant and active throughout the day, it for dinner with Dinner
+ Drinks
Value (Time and Money) Worker will therefore require extensive programming and 8PM
partner
with
a diverse mix of merchants and retail offerings to Post Friends
attract a wide range of visitors. dinner ice
cream
While it’s impossible to be everything to 10PM
Neighboring Confidence in Sales
Empty Safety everyone, Shaker Square can meet the needs of
Family
Nester most consumers, regardless of socioeconomic
Sense of Place Rent Commensurate with
background. Quality and excellence are universally
Weekends
Sales
valued and don’t have to be expensive, exclusive, or
Accessibility Nearby Empty Nearby Commuter
Co-Tenancy intimidating. By offering a diverse array of options,
the Square can draw a broader audience, ensuring Family Nester Employee
Community
Connection Brand Alignment steady foot traffic throughout the day and evening. 8AM
Commuter This variety fosters a vibrant ecosystem where retail,
dining, entertainment, and even office or residential Play on
Farmers
playground Breakfast
spaces work together to create a dynamic, 10AM market
with
Risk Mitigation appealing, and economically resilient environment. friend
The diagram to the right showcases the potential
Tenant Stability
programming of events, retail, and services designed 12PM Buy Browsing
Return on Shaker to keep Shaker Square vibrant and active. gift for the shops
Civic grandkid
Investment Square Investors
Owner 2PM Lunch
with
family

4PM
Maintenance City Property
Workers Officials Manager Dance
6PM recital

Family
8PM Dinner

Owners
10PM

Food + Public
Retail Services
26 Beverage Space 27
 JANUARY 2025 DRAFT
Retail in Cleveland
Two Markets What other districts or areas do you
Shaker Square’s potential lies in its ability to visit? (Select all that apply)
meet the everyday needs of its surrounding Data from Shaker Square Retail Survey
population while also attracting more
aspirational audiences. The primary audiences
for Shaker Square are residents from nearby Van Aken
East Side Cleveland neighborhoods and 79.4%
parts of the eastern suburbs. These two areas
consist of different demographics and retail
Cedar
environments. In East Side Cleveland, retail is Fairmount 58.2%
concentrated just north of Shaker Square in University
University Circle, with main street environments Circle
featuring local businesses. In the eastern Legacy 31.7% Legacy
suburbs, retail centers are dominated by big- Village
Village
box stores and national tenants.
54.1% Coventry
The following merchandising demand analysis Coventry Village
is based on the existing retail surrounding
Shaker Square and its current customer base. 32.9%
Tremont
Shaker Square
Limited retail in East Side Cleveland Ohio City
Shaker Square can play a vital role in addressing
Pinecrest 39.2%
the unmet needs of nearby East Side Cleveland Van Aken
residents, who have more limited access
to retail and services. The area lacks both
Cedar Lee 58.7%
neighborhood-serving and destination retail Pinecrest
options, creating a significant opportunity
for Shaker Square to serve these dense Ohio City
communities. 41.8%

Strong competition in the suburbs

Detroit
Regional shopping centers in the eastern Shoreway 20.7%
suburbs largely capture demand for apparel and Shaker Square
home goods. Additionally, newer mixed-use
Retail / Shopping Centers
developments like Van Aken have successfully Larchemere 19.3%
attracted suburban customers from the west City of Cleveland Boundary
through strong tenant offerings and a curated
Shaker Square’s Core Customizer Base
sense of place, reducing Shaker Square’s ability
to consistently draw those shoppers. Rail Public Transit

28 29
 Existing Retail

JANUARY 2025 DRAFT

Total 43,751 SF
Shaker Square is designed and positioned as a Neighborhood Goods Total 36,995 SF Shaker Dry
Cleaners
retail center that primarily serves the surrounding Neighborhood-serving retail, such as grocery stores, Shaker Nails
3,119 SF
neighborhood. Its geography, layout, and current pharmacies, and essential services, is the largest CVS
mix of tenants reflect this focus. Currently, Shaker component of Shaker Square’s retail program, 9,259 SF
Square features a mix of restaurants, neighborhood reinforcing its role as a community-focused center.
services, arts and culture organizations, and non- This existing mix aligns well with the needs and
profit tenants on the ground floor. The market spending habits of the surrounding community.
demand for specific types of retail is influenced by 24,617 SF Dave’s
the spending power of nearby residents and the However, some key categories are currently absent Supermarket

existing retail options in the area. from the market, including pet supplies and gym/
fitness options. There is an opportunity to enhance
The diagrams to the right show market demand for the Square’s offerings by introducing a limited
neighborhood goods, food and beverage, and home range of personal services, such as a barbershop
and apparel. Arts, culture, and non-profits can also Demand (2024) Current Offerings
or boutique fitness studio, which are currently
activate the ground floor but aren’t easily measured underrepresented in the area.
by traditional market demand analysis. Food at Home Household Personal
Goods Services

Total 28,456 SF
Subway
Food and Beverage Capt Tony’s
Cafe Indigo
The Square currently offers a wide variety of quality 15,966 SF Sasa Matsu
full-service food and beverage (F&B) options, Oversupply
exceeding the local calculated demand. However, Zanzibar
there is a notable shortage of quick-service options,
such as grab-and-go lunches and ice cream Total 12,490 SF Edwin’s
shops. Expanding Shaker Square’s F&B offerings Leadership
presents an opportunity to strengthen its role as a 5,810 SF Vegan Club
neighborhood gathering place. Breakfast
Club
The recent opening of Cafe Indigo adds to the quick- 6,680 SF
service restaurant options and will help increase Edwin’s Too
daily foot traffic at Shaker Square.
Demand (2024) Current Offerings

Full-Service Quick-Service
Restaurants Restaurants

Home and Apparel Total 9,905 SF

This category faces significant challenges from 2,179 SF

5% e-commerce competition, as well as competition
4,705 SF
17% from suburban shopping centers and urban districts Undersupply
like Ohio City. However, there is potential to expand
Total 5,200 SF
Shaker Square’s offerings in general merchandise,
4% apparel, furniture, and home goods.
4,241 SF

35% The current retail demand for home and apparel

Fashions
at Shaker Square indicates an opportunity to add by Fowler
tenants that enhance the existing mix. Introducing 3,485 SF
32% unique, locally-focused boutiques—such as a
neighborhood bookstore or a small home goods and
3% improvement store—could help better serve the
Demand (2024) Current Offerings
4% community and strengthen the Square’s appeal.
30 Apparel Home Hobby 31
 JANUARY 2025 DRAFT
Goals + Recommendations

1. Sustain a diverse mix of

Retail Opportunity Cleveland Locals retailers

A. Create a diverse tenant mix with
boutiques, restaurants, and services at
Shaker Square faces a competitive market with an lies in meeting the essential needs of its immediate The list below provides examples of local retailers for various price points to serve a broad
oversupply of retail space; its revival will depend on population while also creating an environment each category. customer base
curating a distinctive, market-responsive tenant mix that attracts aspirational audiences. This goal
that includes both retail and complementary non- can be achieved through strategies like improved Sit Down Dining B. Build local and national awareness
retail uses. Success will require prioritizing tenants wayfinding to better connect Farmers’ Market
• Blue Habanero and excitement around retailers
who are not only unique but also among the best in visitors with the Square’s storefronts. and brands through coordinated
• Zoma
their fields, investing in a compelling and memorable Shaker Square currently supports 59,390 square
sense of place, and ensuring that the environment
• Sweet Pork Wilson’s marketing
feet of traditional retail, including neighborhood • Brown Sugar Thai
is—and feels—just as safe as its competition. goods and services, food and beverage, and home C. Fill retail gaps in home and apparel
• One Pot Hot Pot and KBBQ
Retail demand at Shaker Square currently falls and apparel. There is potential for a 10% growth over • Sage Karma Kitchen and fast casual dinning
short of the total available ground floor space, the next 10 years, adding an additional 6,495 square • Geraci’s
with over 47,000 square feet of surplus space. This feet. In addition, non-traditional retail tenants—such • Winking Lizard
oversupply is understandable, given vacant retail as arts, culture, education, entertainment, and
space and ground-floor office and medical use. non-profit organizations—can help activate the Quick Service Dining
While markets to the west of the Square have gaps ground floor. Upper-floor tenants like banks, medical • Black Box Fix
in fitness, healthy quick-service food, and affordable services, educational spaces, art studios, and offices • Vegan Donut Company
clothing and decor, the markets to the east offer can also increase site usage. There is a strong • The Roaming Biscuit
an abundance of these options. To engage both opportunity for retail that meets the needs of the • Zaytoon Lebanese Kitchen
communities, Shaker Square needs inviting spaces local community while complementing the Square’s • Cleveland Bagel Company
that encourage shopping, lingering and foster arts and entertainment offerings. • Alpha Ramen
community interaction. Shaker Square’s opportunity • Cleveland Burrito
• Fawaky Burst
106,574 SF • Cents Pizza + Goods

Vacant 6,391 SF
Retail Goods
• Late Nite Records
• Blue Rose Designs
Office/Non-Retail
• Elizabeth’s Bookshop
47,184 SF 22,776 SF
Oversupply (without Cinema) • From One Mother To Another
• Magically Found Antiques
• We Bleed Ohio
• Mr. Cards and Comics
• Upcycle Parts Shop
59,390 SF • Banyan Tree
• Plant Bodega

Neighborhood 43,751 SF Neighborhood Services

Goods/Services
Neighborhood • Heights Hardware
Goods/Services 36,995 SF
• Third Hand Bike Co-Op
• Refinery Barbershop
Limited-Service F&B 4,946 SF • Soul Yoga
• UPS
• Total Relaxation By Rachel
Limited-Service F&B 5,810 SF
Full-Service F&B • Bremec Garden Center
23,510 SF
Full-Service F&B 6,680 SF • Bloom and Clover
• Functional Fitness
Home & Apparel 9,905 SF
Home & Apparel 5,200 SF • Studio 888 Massage Therapy
32 33
Demand (2024) Supply (Ground Floor Inventory)
 JANUARY 2025 DRAFT
Case Study
“I can not stress enough
that a grocery store and
pharmacy are a MUST”
Rivertown Market
Anchor Tenants
— Survey Participant
Detroit, MI
Rivertown Market in Detroit, owned by
Meijer, is a community-focused grocery Shaker Square’s four quadrants are each designed
store that celebrates local culture through with a showpiece anchor tenant occupying
its programs and partnerships with regional “I used to go to FIRE a lot
the largest, most prominent spaces that are
when it was there”
vendors. By combining grocery staples architecturally celebrated and connected to the
rear passageways. The current mix of retail anchors — Survey Participant
with locally sourced products and hosting
at Shaker Square is well-suited to its size and
neighborhood-focused events, it strengthens location, with each tenant meeting the community’s
the bond between residents and the local basic needs, appealing to a broad audience, and
economy. This commitment to community promoting activity throughout the day. Tenants like
and local goods positions Rivertown Market as the grocery store and pharmacy are highly valued in
a key contributor to Detroit’s revitalization. the community feedback. They complement each
other by offering essential neighborhood services “Better variety of shopping - mix
in close proximity, making errands and trips more of every day needs and specialty
items. Should also consider how
The Senator Theatre convenient. Still, there are opportunities to improve
and better serve community needs, particularly the mix complements businesses
Baltimore, MD through renovations, repositioning, and enhanced in Buckeye and Larchmere”
maintenance, which would make these anchors — Survey Participant
The Senator Theatre is a registered cultural more inviting.
landmark. Built in 1939, the theater is known
The cinema plays a key role in shaping the identity
for its intimate, yet stunning architecture of Shaker Square, offering a unique use that
and iconic marquee. Its role extends beyond complements the arts and entertainment scene in
“Anchor stores (grocery,
entertainment, supporting local businesses the nearby Larchmere and Buckeye neighborhoods.
retail, etc.) have familiarity
and enriching Baltimore’s arts scene. It serves However, this industry faces competition not just
and draw / staying power”
as both a first-run and revival cinema, hosts for consumer spending but also for consumer time.
While the cinema management has introduced non- — Survey Participant
film festivals and local premieres, and serves as traditional community programming, the Square
a stage for a plethora of non-film community would greatly benefit from expanding “off-hours”
events. The theater fosters a strong sense of events. These additional programs would not only
local pride by providing a gathering space for drive more foot traffic and revenue to Shaker Square
movie lovers and the broader community. but also strengthen community pride and loyalty
through increased engagement.

Cinema Detroit
What would encourage you to stay at the Square?
Detroit, MI Data from Youth Engagement Survey
Cinema Detroit is a non-profit community-
8
based cinema arts organization that provides
7
access to a curated selection of films,
6
including commercial/first-run, independent,
documentary, classic, and cult films for and
4
by those historically marginalized in the
film industry are regularly featured in our
2 2
programming. Now operating as a pop-up
1 1
model, the original physical location helped
spur the revitalization of the Cass Corridor.
Movie Food My People Fun Factor, Unique Build Arcade Other
Theater Vendors / Cool Vibe Experiences Awareness,
34 Restaurants Marketing 35
 JANUARY 2025 DRAFT
Goals + Recommendations

Ground Floor 2. Curate an engaging and

Merchandising
memorable ground level user
experience
A. Leverage Shaker Square’s exceptional
A strategic approach to Shaker Square is crucial
to defining its role in the community. The Square patio infrastructure to inspire
should offer a curated mix of retail and dining that an unparalleled outdoor dining
highlights local arts, culture, and businesses. Ideal experience
tenants should be locally rooted, credible, offer
high-quality products or food, feature memorable B. Encourage connections and
designs, and appeal to multiple generations while transparency between storefronts and
staying distinctive without being overly niche.
patios
Dining options can include sit-down (full-service)
and grab-and-go (quick service). While their space C. Strategically place tenants by
needs are similar, full-service restaurants often relocating those not requiring
require more space and robust kitchen and storage
facilities. Dining at the Square should adhere to
ground-floor access to upper levels,
these principles: focusing upstairs spaces for creative
Approachable Experience: Create a welcoming and non-profit uses
environment that blends Shaker Square’s historic
charm with modern design, reflecting both nostalgia
D. Redesign the promenade with well-
and community roots. defined pathways, inviting seating
Outside is “In”: Utilize patios for outdoor dining, areas, and adaptable spaces for diverse
encouraging flow between storefronts and patios activities
with open windows and greenery.
Rich in Personality: Prioritize tenants with
distinctive character and credibility to boost the
Square’s unique appeal and attract repeat visitors.

Shaker Square thrives with unique, local merchants

committed to community connection. Retail can
be divided into neighborhood services and retail
goods, both requiring flexible layouts, especially
neighborhood services, which may need divisible
spaces depending on the service offered. Retail
should follow these core principles:
Homegrown and Genuine: Support locally-owned
businesses and emerging entrepreneurs with
concepts that complement each other and highlight
Cleveland’s diverse talents.
Artistic and Inspired: Offer a shopping experience
that reflects the area’s artistic spirit, with distinctive
merchandise that keeps customers coming back to
discover something new.
Warm and Welcoming: Provide a well-rounded
retail mix that appeals to one of Northeast Ohio’s
most diverse customer bases, standing out in a
crowded market.

36 37
 JANUARY 2025 DRAFT
Goals + Recommendations

Second Floor 3. Curate a balanced mix of

creative, production-focused,
Merchandising and service-oriented tenants
on the second floor
Not all uses are suitable for ground-floor space,
but Shaker Square can make effective use of A. Fill upper floors with the following
second-floor space to foster creativity, innovation, uses:
entrepreneurship, and wellness. By incorporating
uses that complement retail and support the
• Appointment-based and non-
community—such as micro-spaces, studios, medical customer facing tenants should
offices, and fitness concepts—Shaker Square not occupy ground floor spaces
can enhance its role as a dynamic and inclusive
destination. These uses diversify the property’s user • Workshop spaces for artisans,
base, increasing foot traffic, and creating a dynamic artists, and other makers
atmosphere that encourages longer visits, repeat
customers, and general consumer loyalty. • Service providers such as wellness,
Market rent on these upper floor spaces is generally fitness, dentist, etc
low, making the barrier to entry for small businesses
low and a perfect opportunity to promote
entrepreneurship when such space is in short supply.
Upper floor space should be flexible and community
focused, offering workspaces, creative studios, and
care facilities. These spaces should emphasize:
Community Focus: Provide affordable creative
spaces that engage local talent and contribute to the
area’s unique value.
Flexibility: Offer adaptable second-floor spaces
that cater to tenant needs and facilitate audience
engagement during events.
Interactivity: Host workshops, networking
events, and educational sessions, encouraging
meaningful connections between artists and the
community through curated programming and local
partnerships.

38 39
 JANUARY 2025 DRAFT
Goals + Recommendations

4. Steward a welcoming, safe,

The “Third Place” and intuitive environment

for all
What would you like to see added to A. Provide products, services, and
In recent years, consumers have put an increasing This social aspect can drive repeat visits, as
amount of importance on spending their time in customers come not just to make purchases, but Shaker Square? activities that appeal to youth
places that foster a sense of community. These to experience the atmosphere and interact with B. Promote third places by designing
spaces can significantly enhance the appeal of Data from Shaker Square Retail Survey
others. Moreover, by creating a more engaging and
retail properties. By integrating spaces designed multi-faceted destination, retail properties with
spaces with flexible layouts, local
for community gathering (e.g. cafes, bookstores, memorable “third place” environments can better art, and community-focused
public seating areas, outdoor gathering spaces) withstand the challenges posed by e-commerce, Art Gallery 33% programming that encourage
retail properties can transform from mere offering experiences that cannot be replicated
shopping destinations into vibrant social hubs.
gathering and interaction
online.
These environments encourage longer dwell
Maker Space 22.2% C. Encourage social interaction of
times, increase foot traffic, and foster a sense of
visitors and create a vibrant, inviting
togetherness among visitors.
atmosphere for all ages
“More third places:
Healthcare 10.8%
library, art gallery” D. Develop ongoing active
“Indoor third spaces,
somewhere to hang out
— Survey Participant programming to strengthen
and meet other community Coffee Shop 85.5%
community ties and enhance safety
members”
E. Continue enhancing the safety
— Survey Participant
ambassador program to serve as
Bakery 70% guides and welcoming representatives
for the Square
Bar 40.6%

Casual
Restaurant 68.9%

Gifts/
Stationary 38.7%

Home
17.9%
Furnishings

Beer/Wine/
Spirits Store 31.5%

Third Place

Former Dewey’s Coffee Shop, 2017

40 41
 JANUARY 2025 DRAFT
Goals + Recommendations

5. Support small business

entrepreneurship and creative
Cultural Production Business Incubators industries that reflect the spirit
of the surrounding community
Arts, cultural, and institutional anchors of all sizes Shaker Square can also partner with Cleveland’s Shaker Square is ideally situated to support local
can play an important role in Shaker Square’s future, leading arts and culture institutions to host entrepreneurship. The North Union Farmers Market,
A. Give priority to leasing space to
helping to shape a vibrant creative hub with a educational workshops, lectures, exhibitions, and which hosts over 300 vendors, acts as an incubator Cleveland-based tenants—especially
distinct identity. The surrounding neighborhoods events. By bringing programming typically held for small businesses. Similarly, pop-up shops like minority-owned, women-owned, and
of Buckeye and Larchmere, rich in cultural heritage, elsewhere in the city to residential neighborhoods, the Psycopomp Coffee cart, which addressed the
arts-based retail and galleries, and diversity, should
mission-driven businesses—while
the Square can attract new audiences. A notable Square’s need for a coffee shop, have launched
be connected to and celebrated at the Square as part example is the Greater Cleveland Urban Film successful ventures. Shaker Square can expand offering them technical assistance and
of a broader district strategy. By incorporating arts- Festival, which has effectively used the Atlas Cinema on this by utilizing vacant storefronts and outdoor marketing support
based active uses, Shaker Square can differentiate space to engage with the local community. public spaces for temporary retail, offering local
itself from generic competitors and become a entrepreneurs a platform to showcase their products B. Encourage entrepreneurship
destination with unique appeal. or sell seasonal goods, creating buzz and drawing and support local production by
Engaging local artists, residents, and businesses more visitors. fostering retail opportunities through
is crucial to ensuring that Shaker Square’s Additionally, the second floor of Shaker Square, temporary or pop-up events
transformation reflects and includes the existing with its flexible layout, offers potential for affordable
community. This fosters pride and ownership, micro-office spaces or co-working areas. These C. Facilitate connections with artists
which are essential for long-term success. “I think the more you offer, low-cost options provide a great opportunity for and makers through curated
Collaborating with local artists for events and the more people will come small businesses and entrepreneurs. By offering
cross-promotion strengthens community ties and
programming and strategic local
for different unique things temporary retail spaces and flexible rental
boosts engagement. Partnering with neighborhood- that bring them in” agreements, Shaker Square can help nurture small partnerships
focused organizations for programming will businesses, support growth, and break down
— Survey Participant D. Encourage creative professionals to
further integrate the community into the Square’s barriers for minority- and women-owned businesses
revitalization, enhancing its role as a vibrant entering the market host workshops, networking events,
neighborhood hub. and educational sessions that foster
collaboration and build community
on the Square

Jada Renee’s Indi Art House, 2023 Larchmere Fire Works

42 43
 JANUARY 2025 DRAFT
SW Stacked Rowhomes
Goals + Recommendations
NW Midrise
Potential Development Scenario
Potential Development Scenario
• 52 stacked row home units
- 26 family sized unit (1,200 - 1,800 SF)
• 48 family-sized units 6. Introduce well-designed and
(1,125 SF each)
- 26 garden studio units (600-900 SF) well-maintained market rate
• 6 residential floors
• 52 parking spaces housing and address stability
• 74 parking spaces (including retaining existing
• Development Costs: $9.5 Million +
commercial parking and service alley) of existing multi-family
• Development Costs: $18 Million + housing
A. Plan for infill residential development
on surface parking lots to generate
NW Midrise
retail foot traffic and eliminate gaps
in an otherwise walkable urban fabric
B. Design diverse housing types to
SW Stacked
Rowhomes accommodate families of various sizes
and needs
C. Leverage revenue from residential
units to diversify risk exposure and
NE Midrise competitively price retail rents to
Potential Housing Sites Potential Housing Site attract the local merchants
D. Partner with the community to
restore historic apartment buildings,
SW Midrise creating affordable and middle-
income housing to support the
SW Midrise NE Midrise Square’s retail and foster a mixed-
Potential Development Scenario Potential Development Scenario income neighborhood
• 30 family-sized units • 42 family-sized units
(1,125 SF each) Potential Housing Site (1,125 SF each)
• 5 residential floors • 6 residential floors
• 30 parking spaces • 55 parking spaces
• Development Costs: $10 Million + • Development Costs: $15 Million +

Housing Opportunity
The strategy for reviving Shaker Square involves Square’s owners more flexibility to charge retail rents
more than retail alone—housing is a critical that are accessible to local and/or artisan tenants
component too. The Shaker Square owned who will sustain the cultural authenticity of the
properties include a handful of outparcels that have Square. It also spreads risk during market downturns.
become vacant or are underutilized. Some of these Moreover, the presence of onsite residents will drive
parcels were occupied by residences until not long repeat customer demand, increase foot traffic, and
ago, and restoring housing on them presents several put eyes on the street. Offering family-sized units in
benefits to the Square. a walkable, amenity-rich urban setting will further
Financially, the cash flow from operating housing enhance Shaker Square’s appeal, enabling it to
will diversify Shaker Square’s revenue streams and compete successfully with suburban alternatives.
take pressure off of retail rents. This affords Shaker
44 45
 JANUARY 2025 DRAFT
Housing Types

13th Avenue Apartments 121 Larchmere The Bagley 10 Solstice on the Park
Seattle, WA Cleveland, OH Detroit, MI Chicago, IL
[Precedent for NW Quad] [Precedent for NE and SW Quad 1] [Precedent for SW Quad 2] [Precedent for additional density]
Completed in 2023, this slender mid-rise An economical construction method kept Completed in 2022, a new development in A residential tower set within a neighborhood
apartment building was designed to complement costs at $190 per square foot, ensuring the Corktown, Detroit, introduced spacious, light- park, opened in 2018, provides much-needed
the surrounding detached single-family homes. project’s financial viability. Located near Shaker filled family-sized row homes on a formerly vacant family-sized units, including three-bedroom
Located in Capitol Hill, a bustling and trendy Square and built within the same market, the lot in this historic neighborhood. By stacking apartments, in Hyde Park. Located within
neighborhood popular with young urban development features a mix of studio, one- the units, the project thoughtfully added density walking and biking distance to the University of
professionals, the development seamlessly blends bedroom, and two-bedroom units. while maintaining harmony with the scale and Chicago, this development appeals to families
modern living with the area’s vibrant character. character of its surroundings. and professionals alike. Hyde Park, known for
its thriving, middle-class, mixed-race, and family-
friendly community, offers an ideal setting for
such a project, fostering convenience in a vibrant
urban environment.

46 47
 JANUARY 2025 DRAFT
Inspiring.
Make Shaker Square a local and regional
destination.

Goals

1 Bring Shaker Square to life with activities

and events that invite people from both
nearby neighborhoods and across the city
2 Improve accessibility and connectivity to
the surrounding neighborhoods

3 Create better connections between the

green space, promenade, and through
the portals to improve accessibility and
support foot traffic and retail activity
4 Redesign the central green to
accommodate both everyday use and
special events

48 49
 JANUARY 2025 DRAFT
Goals + Recommendations

1. Bring Shaker Square to life

“LOVE the live music. People enjoy
things like this during the coveted
warm months in Cleveland. ”
Events & Festivals with activities and events
that invite people from both
— Survey Participant nearby neighborhoods and
Since its opening in 1929, Shaker Square has been a across the city
vital gathering place where people come together to
connect, celebrate, and support their community. At A. Foster partnerships with local
the heart of this historic destination is its expansive schools, cultural organizations,
central green, a welcoming space that hosts a
variety of events and activities for all ages. From museums, and community groups.
weekly farmers’ markets to large annual festivals, the B. Commission Cleveland-based artists
Square’s programming fosters a sense of belonging
and reinforces its role as a community hub.
to create murals, sculptures, and
Events like the Garlic Festival, which drew an
interactive installations on the Square
estimated 25,000 attendees in 2024, and the C. Hire an organizer to curate and
Greater Cleveland Urban Film Festival not only
manage events, festivals, markets, and
attract regional visitors but also create opportunities
for Shaker Square’s small businesses to thrive. The art installations
farmers’ market and other weekly events draw D. Promote events and cross-
people from nearby neighborhoods, while larger
celebrations showcase the Square as a vibrant and programming with Larchemere,
dynamic destination. Buckeye, and Shaker Heights
The Summer on the Square series brings additional commercial corridors
energy with bi-weekly, family-friendly community
events that celebrate Cleveland’s artists, local
E. Create clear guidelines and provide
businesses, and cultural diversity. These free resources to assist event organizers in
gatherings invite residents and visitors alike to effectively utilizing Shaker Square
enjoy live performances, interactive programming,
and opportunities to explore the Square’s unique
restaurants and shops.
In a time when online shopping dominates the retail
landscape, Shaker Square distinguishes itself by
providing authentic, meaningful experiences in a
warm and inviting setting. By fostering a strong
sense of community and creating a space for
genuine connections, Shaker Square enhances the
lives of residents while supporting the growth and
sustainability of its local businesses.

“Partner with Destination

Cleveland as well to spread the
word. There is value in these
events and people will come.”
— Survey Participant

50 51
 Surrounding

JANUARY 2025 DRAFT

Goals + Recommendations
Neighborhoods 2. Improve accessibility
“The Square has the opportunity to and connectivity to the
Shaker Square is a key connector between the offering residents and visitors an opportunity for be a walkable neighborhood that has surrounding neighborhoods
vibrant Larchmere arts corridor, the culturally outdoor activities. The Square’s location on the RTA both necessities - drug store, groceries,
rich Buckeye neighborhood, and scenic Shaker line makes it an important transit hub, ensuring easy vet - and entertainment amenities - art, A. Work with the RTA to improve
Heights. Serving as a gateway to both Cleveland and access to downtown Cleveland and surrounding performance, restaurant, bar.”
Shaker Heights, the Square connects these areas
public transit connections and stop
areas, while providing neighborhood amenities for — Survey Participant
and acts as a central hub between nearby retail commuters. accessibility
corridors. Its strategic location also provides access
to recreational spaces like the Doan Brook Trail,
B. Connect to the square via protected
bike lanes, clearly marked bike routes,
and secure bike parking facilities
C. Integrate bike-sharing stations at
Shaker Square to encourage cycling as
a convenient, eco-friendly option for
both residents and visitors
D. Implement wayfinding signage at
strategic locations to make Shaker
Square easily accessible from
surrounding neighborhoods and
nearby commercial corridors
E. Design gateway and entry signage
along Moreland Avenue that is
tied to the identity and brand and
announces a sense of arrival

52 53
 JANUARY 2025 DRAFT
Existing Condition

The Arrival Sequence The Promenade The Green

Proposed Condition
A Two Sided Street Flexible Greens

Bridge the Islands

C
D
“I think walkways or bridges
above the streets in certain
areas would add to safety”
Shaker Square’s current layout of four distinct —Survey Participant
quadrants creates barriers that make it difficult for
E
pedestrians to move seamlessly between them.
The key objective is to “bridge the islands” by
F establishing stronger, more intuitive connections
across the quadrants. Redesigning the public realm
to prioritize pedestrian safety and navigation is
G
essential. Improvements like better crosswalks,
unified landscaping, clear pathways, improved
H I signage, and entryways that signal a sense of
arrival can help unify the space and create a more “I wish the whole area was
welcoming environment. more unified and occupied
A Arrival signage to make it feel more lively
This approach will make Shaker Square more and welcoming. ”
J B Flexible lawn
Double sided parking
accessible and user-friendly, encouraging increased
C — Survey Participant
D Retractable bollards foot traffic and fostering a lively atmosphere. A safer,
E Safe Shaker Blvd crossing more connected public realm will not only ease of
F Corner framing structures movement across the quadrants but also boost
G Double sided parking economic growth by making it more convenient for
H Mid block crosswalks patrons to explore, shop, and dine throughout the
I Raised speed table Square.
J Improved entryway and portal

54 55
 JANUARY 2025 DRAFT
Goals + Recommendations
“More safety for pedestrians
from cars, more places to
park bikes” The Arrival Sequence 3. Create better connections
— Community Member between the green space,
Retail Improving basic safety and wayfinding at Shaker promenade, and through the
experiences Square is essential to enhance its functionality
should include the and appeal, and can be approached through both
portals to improve accessibility
addition of “third temporary pilot projects and larger-scale capital and support foot traffic and
spaces” and more improvements. These improvements can address retail activity
options for eating. various elements, including pedestrian crossings,
the promenade, the outer frame of the Square, A. Bridge the islands – improve cross-
lighting, and parking. Each of these elements
quadrant connectivity
plays a role in creating a safer and more accessible
environment for the diverse community that B. Prioritize pedestrian-friendly
In the near-term, frequents the Square.
Shaker should enhancements, such as wider
focus on lighting Temporary pilot projects, such as pop-up crossings, sidewalks, better lighting, and safe
wayfinding signs, and seating areas, can test
improvements,
ideas before larger changes are made. These crossings to encourage foot traffic
The Promenade storefront
should have patio maintenance and allow for community feedback and help refine C. Improve the experience from the
solutions for safety and accessibility. Insights
dining, hangout wayfinding.
from these initiatives can then inform larger-scale
parking lots and through the portals
space, and public
art. more permanent improvements, like promenade D. Revamp the parking layout to
redesigns, parking adjustments, and lawn
enhancements.
improve efficiency and pedestrian
safety
The community has already weighed in on several
ideas through engagement activities, expressing E. Continue enhancing lighting and
excitement about certain aspects that are already maintaining physical infrastructure
underway. Lighting improvements and storefront
maintenance are top priorities for many, as these to improve visibility, safety, and
enhancements increase visibility, safety, and overall aesthetic appeal
aesthetic appeal. Additionally, the community
expressed strong support for preserving and
expanding features that make Shaker Square unique,
such as patio seating under the trees, informal
hangout spaces, flexible lawn areas for events, and
strong connections to public transit. These elements
not only contribute to the Square’s charm but also
help create a vibrant, active public space that invites
people to gather and engage.

Connections to
nearby greenways
The Green should and public
contain space for transit, along
everyday play with coordinated
and be flexible to marketing are
important. “More robust pedestrian-friendly
accommodate infrastructure to encourage
large events. walking and biking to, from, and
throughout the Square”
— Survey Participant

56 57
 The Arrival Sequence

JANUARY 2025 DRAFT

Crossings Lighting Strategy
Shaker Square’s unique public realm configuration Lighting can the enhance public realm in many ways.
introduces a series of crossings, including At Shaker Square, there are many opportunities for
train tracks and large city streets. The Vision improved lighting that is functional and beautiful.
Plan recommends both tactical and long-term A complete lighting plan should be undertaken
improvements to calm traffic, provide improved as a long-term initiative. In the short term, artistic
pedestrian safety, and improve connectivity. These uplighting of the building facades and/or specialty
include more vibrant crossing markings, curb bump- lighting approaches to the passages could be a
outs to shorten crossing distances, narrower travel quick win to improve the perception of safety and
lanes for slower traffic, and consistent on-street align with the culturally-energetic project brand.
parking. There are also many landscape features, such as
large existing canopy trees that can be lit for special
events or to enhance evening activities.

Promenade
Recent improvements to Shaker Square have
focused on facade and building improvements to
elevate the authenticity and aesthetics of the frame.
A next, immediate step could include a process
of inventorying and decluttering the Promenade.
This could include the elimination of temporary and
faulty elements, streamlining of furnishings, and
identification and repair of the more simple deferred
maintenance items such as broken pavement. Care
should be taken to not preclude any of the long-term
strategies identified in the Vision Plan.

Outer Frame and Portals

Many visitors to Shaker Square arrive via the
parking on the outside edges of the buildings.
While convenient in many ways, this arrival could
be transformed to be more safe, welcoming and
inclusive with a few strategic investments. This
includes the streamlining of trash and service areas
away from visitor entries, strategic road dieting
to increase connected pedestrian realm, and
improvements to the visibility and quality of the
passages. New plantings, seating, and pedestrian
amenities can also enable more pleasant waiting,
drop-off, and gathering spaces.

58 59
 JANUARY 2025 DRAFT
New signage + branding

Flexible hangout space

Improved portals

Dining patios

2’ retail spillout space

15’ promenade

Textured paving for traffic

calming

Speed tables

Tight turning radius for

Double sided parking traffic calming

Shared drive + bike lane

Retractable bollards
Crosswalks to green
Safer crossing and curb
bump-outs on Shaker Blvd.
Arrival signage
Double sided parking

60 61
62
63

JANUARY 2025 DRAFT

 JANUARY 2025 DRAFT
Existing Condition
Clarifying the
Promenade
The Promenade - or the walkway that lines the In addition to enhancing the promenade, Shaker
buildings on the Square side - is a character- Square can improve the portals and walkways that
defining feature of Shaker Square. As often happens connect to it. These interior portals serve as key
in cultural landscapes in use over decades, the entry points from the back parking area to the
Promenade became cluttered and confusing as new Square. With better lighting and signage, they could
elements, pathways and furnishings were introduced also serve as spaces for wayfinding and orientation.
over time. The Vision Plan recommends a return Additionally, these portals could be used for public
to a dignified and clear Promenade structure. This art displays and temporary rotating installations.
would include unifying furnishings, planting and
Proposed Condition
lighting, implementing a clear, continuous 15’ wide
promenade with a 2’ spillout zone for business
owners; the enhancement and expansion of the
planting beds, and the creation of dedicated “Businesses that you can
program zones for both leasable vendor spaces and linger at (i.e. coffee, ice
public amenity places. In addition, more efficient cream/boba shop)”
parking configurations that allow for critical short- — Survey Participant
term parking, such as on-street parallel parking,
should be deployed in conjunction with traffic-
calming and connectivity measures.

2 ft Retail Zone

out
ng
Ha ce Outdoo
r
a
Sp Dining
Po
r
ta
l

64 65
66
67

JANUARY 2025 DRAFT

 Existing Condition

JANUARY 2025 DRAFT

Goals + Recommendations

4. Redesign the central green to

Optimize the Green

accommodate both everyday
use and special events
A. Design a versatile layout that
The Green at Shaker Square is consistently identified
by the community as an important contributor to the supports a variety of events while
place’s identity and a key differentiator from Shaker maximizing the flexibility of the
Square’s regional peers. Today, the Green works well existing lawn
Proposed Condition for large scale events and programming but it lacks
everyday amenities and programming. The Vision B. Simplify the street closure process
Plan recommends strategic enhancements to the and allocate areas for pop-up retail
Green including optimized infrastructure for large-
opportunities
scale events, spaces for programs such as play and
small-scale gathering, and improved connectivity C. Establish dedicated performance
through the introduction of sidewalks, traffic spaces with adaptable electricity and
calming, and parking. Further, the introduction of
small architectural pavilions at the corners of the sound infrastructure
Green can create a more activated edge, providing D. Activate corner areas with gathering
great human-scaled rooms for daily program and a
welcoming street edge. spaces and interactive play features
to encourage daily use of the central
green

Identity Zone

Gather

Play
Flexible Lawn

Pop-up
Merchant
Space Traffic
Bollards
Public Art
Native Plantings

Native Plantings
Traffic
Bollards Pop-up
Merchant
Space
Flexible Lawn
Play
Gather

Identity Zone

68 69
70
71

JANUARY 2025 DRAFT

 JANUARY 2025 DRAFT
Timeless.
Respect Shaker Square’s history while
stewarding it for the future.

Goals

1 Tell the story of Shaker Square

2 Protect Shaker Square’s authentic
advantage
3 Deploy strategic leasing techniques
to attract and retain tenants that
compliment the vision for Shaker Square

4
Implement a comprehensive care and
maintenance plan for Shaker Square

5 Study partnership and funding

opportunities to leverage outside capital
for Shaker Square

72 73
 JANUARY 2025 DRAFT
Goals + Recommendations

Shaker Square 1. Tell the story of Shaker Square

Authenticity A. Preserve and celebrate cultural

heritage by highlighting Shaker
Square’s rich history and unique
Shaker Square is an integral part of Cleveland’s
identity. As one of the city’s oldest commercial
character
centers, it has long served as a beloved gathering B. Restore and maintain historic
place for the community. By embracing its authentic
architecture
character—through programs, events, and the
unique soul of the space—Shaker Square can C. Leverage the green’s capacity to host
reconnect with both residents and Clevelanders, events, emphasizing its flexibility to
reaffirming its place in their hearts.
accommodate a variety of activities
Built between 1927 and 1929, Shaker Square’s
architecture blends timeless charm with modern and community needs
evolution. Its octagonal layout, inspired by D. Preserve non-physical memories by
Amalienborg Square in Copenhagen, and its
American Colonial style create a distinct sense
incorporating elements like historical
of place. The Square’s design, along with its photos, markers, and storytelling
central green, has provided a familiar backdrop displays to honor Shaker Square’s
for generations of Clevelanders. Many longtime
past and connect it to the present
residents have fond memories of visiting the Square
as children and want to continue that legacy by
sharing it with their families.
Shaker Square’s businesses reflect Cleveland’s rich
cultural diversity. Today, many of its retail offerings
highlight the aspirations and investments of Black
entrepreneurs, showcasing their vital role in the
community’s economic and cultural life. Supporting
Black-owned businesses is essential to preserving
the Square’s authentic character and honoring the
history and identity of the neighborhoods it serves.
This commitment strengthens the connection
between the Square and the diverse communities
that have shaped it over time.
To unlock Shaker Square’s full potential, it is essential
to preserve its history while embracing innovation.
By focusing on its unique assets—locally-owned
businesses, historic architecture, and cultural
vibrancy—the Square can evolve into a dynamic
destination that attracts both loyal patrons and new
visitors, ensuring it remains an authentic Cleveland
landmark for years to come.

74 75
 JANUARY 2025 DRAFT
Elements of Place
DESIGN
The most successful places are celebrated not for Top Factors That Draw People To
one element, but for the combination of qualities
that make them unique. While income-generating
Shaker Square

Physical
uses are crucial for Shaker Square’s financial health, ARCHITECTURE Data from Shaker Square Retail Survey
its full potential can only be realized by incorporating Authenticity Rated on a scale of 1 (least draw) to 7 (most draw)
features that enhance the experience and foster Historic Detail and Embellishment
an emotional connection with visitors. Intangible Detail & Ornamentation
qualities like engagement, atmosphere, and vibrancy Materiality
4.7
add value beyond financial returns. While strong
fundamentals are important, focusing on these
emotional and experiential elements will be essential
STOREFRONTS
3.8
to unlocking Shaker Square’s true potential.
Memorable Accents
Engaging Signage 3.2
Transparency & Porosity 2.8
Lighting
2.7
2.3

WAYFINDING 1.4
“Make this a unique Functionality
destination or else it will fail” Artistic Expression
— Survey Participant Memorability

Speed of Atmosphere / Variety of Proximity to

Familiarity Price Uniqueness
MERCHANDISING getting in / out Ambiance Stores Home / Work
& TENANTING
Use Offering
Variety
Uniqueness
Product Excellence
“Coffee shop that is a Service Quality
cozy place to hang out
and meet people”
— Community Member PUBLIC SPACE
PROGRAMMING
Frequency & Variety
Generational Appeal
Multi-Cultural Appeal
Local Neighborhood Appeal

BRAND
EXPRESSION
Emotional

Connection to Wayfinding
Distinctiveness

EXPERIENCE
76 77
 JANUARY 2025 DRAFT
Peer Retail Districts
Cleveland is home to many successful peer retail
districts. Surveys suggest that Shaker Square
shoppers also frequent Van Aken, Cedar Fairmount,
and Cedar Lee. These districts share key elements,
such as public spaces, unique offerings, and event
programming. Notably, Shaker Square, Ohio City,
and Van Aken all benefit from direct rail access.
However, Shaker Square stands out for its distinctive
features. Its large central green space is versatile,
accommodating large events and pop-up markets,
while the expansive promenade provides abundant
public space, often lacking in traditional main streets.
Additionally, Shaker Square’s single ownership
structure enables cohesive tenant planning, unlike
areas with multiple property owners.

Shaker Square Ohio City Tremont

Total Area 17 Acres (including parking lots) Total Area 100 Acres Total Area 25 Acres
Public Space Area 5 Acres Public Space Area 0.5 Acres (near Westside market) Public Space Area 8.4 Acres (Lincoln Park)
On Site Retail 170,000 SF On Site Retail 576,000 SF (35,000 in Westside) On Site Retail 181,000 SF
On Site Multifamily 0 Units / 1,600 (Off site) Multifamily 1,469 Units Multifamily 596 Units
On-Site Office 52,000 SF Office 1.1 million SF Office 163,000 SF

Public Transit Rail

Open Green Space

Gordon Square Coventry Van Aken
Paved Space
Total Area 15 Acres Total Area 12 Acres Total Area 22 Acres
Public Space Area Sidewalk Public Space Area 0.5 Acres Public Space Area 0.3 Acres Buildings
On Site Retail 359,000 SF On Site Retail 351,000 SF On Site Retail 258,000 SF
Multifamily 1,345 Units Multifamily 2,018 Units Multifamily 390 Units 100’
78 Office 82,000 SF Office 0 SF Office 312,000 SF 79
 JANUARY 2025 DRAFT
Goals + Recommendations

2. Protect Shaker Square’s

authentic advantage
DISTRICT
L o ok & F e el A. Embrace the site’s unique design,
with its central green and access to
rail transit to generate retail and
B E AC H WO O D M A L L/
L A P L AC E market demand
E ATO N C O L L ECT I O N B. Target marketing efforts on
promoting rail transit access to the
Square
VA N A K E N C. Fill the gap in the marketplace by
offering products and experiences
P I N EC R ES T that peer retailers cannot
D. Leverage and promote the central
S H A K E R S Q UA R E
O P P O RT U N I T Y green’s potential for hosting
L EGACY V I L L AG E programming and events
N AT I O N A L LO CAL SHOPS
BRANDS Te n an t M i x
Te n an t M i x

S H A K E R S Q UA R E
(2 0 2 4) U N I V E RS I T Y C I R C L E

G O R D O N S Q UA R E
A RTS D I S T R I CT
M I DTOW N

C E DA R FA I R M O U N T OHIO CITY

Competitive C OV E N T RY V I L L AG E LARCHMERE

Positioning
Cleveland’s retail market is becoming more C E DA R L E E TREMONT
competitive, with rising construction, operational,
and goods costs, alongside diverse consumer
spending options, putting pressure on profit MAIN STREET
margins. In this challenging environment, Shaker L o ok & F e el
Square must focus on differentiation rather than
replication. By offering unique experiences, the
Square can attract consumers, reduce competition,
and foster loyalty. A diverse mix of retail and
complementary non-retail uses will increase foot
traffic, reduce risk, and ensure the property’s long-
80 term competitiveness. 81
 JANUARY 2025 DRAFT
Goals + Recommendations

Best Practices for 3. Deploy strategic leasing

techniques to attract and
Elements of Shaker Square’s Re-branding
Attracting Tenants retain tenants that compliment
the vision for Shaker Square
Shaker Square’s leasing strategy should focus on
attracting retailers that align with its vision. However,
A. Prioritize high-impact tenants
the retail market is highly competitive, and retailers B. Develop an exceptional marketing
prioritize locations that are economically viable
and reflect their brand. With supply exceeding
package
demand, more and more landlords are vying for C. Provide test fits for atypical spaces
the same tenants, making retailers more selective.
They choose sites that meet the most criteria, so
or those without pre-lease design
minimizing obstacles in the leasing process is crucial. resources
D. Strengthen retail fundamentals
Key Takeaways - Leasing Economics E. Offer creative work spaces and
Equip the Leasing Team: To compete, the leasing
studios at competitive rates
team needs the right tools, including:
Ź Completed vision and high-quality renderings
Ź Marketing materials and an exceptional
marketing package
Ź Approved economics
Ź Lease outline drawings
Ź Test fits for unique spaces or for prospects
lacking pre-lease design resources
Ź Storefront and signage guidelines
Strategic Placement: Each space has a highest and
best use, which directly impacts user experience
Q U A DRA N T B and economic performance. Prioritize high-profile
tenants to set the tone and pace for future deals.
Save prime spaces for harder-to-attract tenants.
Patience is Key: Like other successful projects,
Cormere Avenue
Boulevard

P
Quadrant A
H AV E A Q U E S T I O N ?
N Moreland

D7
N E E D A S S I S TA N C E ?

Shaker Square will require time, patience, and a

D6
A1 Quadrant B
D5

D4 A2

D3
P Quadrant C
P
D2

strategic approach. A long-term commitment to its

D1
Shaker Square Ambassadors
are on-site to offer D
Quadrant
A3 assistance to our guests.
87 Shaker Boulevard
Ambassadors are available
to escort guestsParking
to their vehicle,
Shaker Boulevard P Lot
or to a destination within

vision will shift market perceptions, so avoid rushed

SHAK ER S QUAR the Shaker Square property.
E
P Metered Parking
87 Shaker Boulevard CALL FOR SE RVICE

Shaker Boulevard
216.347.7732
C6

decisions that can undermine its potential.

C5 SER VICE HOURS
C4 P B1 Sunday
P YOU ARE HERE
Monday
C3 7am - 10pm
B2

C2 Tuesday
Van Aken Boulevard

C1
B5 B4
B3
Wednesday
Thursday
9am - 10 pm

P P Friday
Saturday
7am - 11 pm

Drexmore Road

Drexmore Road

QUADRANT A QUADRANT B QUADRANT C QUADRANT D

R E TA I L A2 CVS Pharmacy C1 Dave’s Supermarket D5 Fashions By Fowler

OL North Union
Farmer’s Market

DINING A3 Zanzibar Soul Fusion B1 Cleveland Breakfast Club C2 SASA D1 EDWINS Restaurant
B2 Edwins Too C4 The Vegan Club D4 Subway
B5 Captain Tony’s

A1 Cleveland Rape B3 shark&minnow C3 Atlas Cinemas D2 Shaker Square

A RTS &
Crisis Center Dry Cleaning & Tailoring
C U LT U R E B4 Shaker Square C5 Cleveland City Dance
Animal Hospital D3 Shaker Square Nails
C6 Goldenrod Montessori
S E RV I C E S D6 U.S. Bank
D7 H&R Block
OL DanceCleveland
OL From Me 2 U Inc.
OL Ground Works
DanceTheater

OL Second Floor Office Level

OL Mastermind Your
Business LLC

82 83
 JANUARY 2025 DRAFT
Case Study Goals + Recommendations

Ohio City Improvement Corp.

Clean, Green and 4. Implement a comprehensive

Safe
care and maintenance plan for
Cleveland, OH Shaker Square
The Ohio City Improvement Corporation
(OCIC) is a Special Improvement District A. Continue enhancing the safety
(SID) established in 2012 to enhance the Ohio The Shaker Square ownership team has worked ambassador program to serve as
City commercial district. OCIC provides hard to improve maintenance and safety, recently guides and welcoming representatives
cleaning, maintenance, and safety services investing $4.5 million in upgrades like new roofs, for the Square. (Also mentioned in
through the Block by Block Ambassadors, facade improvements, storefront awnings, signage,
Inviting goal 6)
and electrical and HVAC maintenance. They’ve also
benefiting all district visitors, residents, and hired private security to enhance safety. B. Establish detailed storefront
businesses. These services help maintain the
area’s eclectic mix of stores, restaurants, and
However, maintenance can also be approached at and signage guidelines to ensure
a district level. A Special Improvement District cohesive and attractive visual appeal
other establishments. (SID) is a tool where property owners in a defined
area agree to pay an additional assessment to throughout Shaker Square
fund improvements and services beyond what C. Explore establishing a Special
the city provides. These funds support enhanced
University Circle, Inc. maintenance, security, marketing, and community Improvement District (SID) to
engagement, creating a well-maintained and enhance support for the maintenance
Cleveland, OH thriving neighborhood. While Shaker Square team at the district level and ensure
University Circle Inc. (UCI) reached a addresses some of these needs, current efforts are
underfunded and lack long-term sustainability.
timely resolution of issues with
significant milestone with Cleveland City increased capacity
Council’s approval of a Special Improvement Expanding a SID to include adjacent apartment
District (SID) for University Circle, set to buildings and commercial corridors could help D. Implement seasonal beautification
create a cohesive and vibrant district. This would efforts.
begin in 2025. The SID will generate $3.9 provide the resources needed for enhanced safety,
million in its first year to fund improved regular upkeep, and community programming,
safety services, including crisis intervention strengthening Shaker Square’s sense of place and
specialists, bicycle patrols, and additional bias- ensuring its long-term success.
free training for UCPD officers.

“Everything clean, tidy,

well maintained, seasonal
decorations. ”
— Survey Participant
Downtown Cleveland, Inc.
Cleveland, OH
“Maintaining the old
Downtown Cleveland, Inc. aims to enhance buildings [is the
Public Square with three key goals: excellent biggest challenge]”
maintenance, streamlined activation, and — Community Member
improved safety. Responsibilities include
routine upkeep, landscaping, and fountain
maintenance, as well as curating public art
and holiday installations. The organization “Deteriorated buildings
also manages programming, supports deferred maintenance are
currently being addressed”
events, provides ambassador presence, and
— Community Member
collaborates with the City and agencies to
enhance the area’s safety and beauty.
84 85
 JANUARY 2025 DRAFT
Shaker Square Today
Shaker Square’s success is a critical component in
the health of the surrounding neighborhoods - and
vice versa. Heeding lessons learned from recent A Stabilization Based Sale B Vision Based Sale C Long Term Partnership
decades of ownership changes, it has never been
more clear that a vision, strategy and action plan is
critical to the future of Shaker Square. Ensuring its
longevity for the next 100 years requires deliberate,
phased, and economically sustainable change.
This approach demands careful planning, strategic
decision making, and a thorough understanding
of and respect for Shaker Square’s history, current
condition, and future needs.
Over the years, the Square has experienced multiple
ownership transitions, all occurring under single
owner/operators. The following pages outline a
range of potential ownership scenarios, from long-
term partnerships to the sale of the Square to
another single owner/operator.
The next steps in the Square’s sustainable future
requires gradual, thoughtful action over time. While
some improvements may be evident in the short
term, true transformation requires patience and
consistency. This approach allows for adjustments,
community feedback, and adaptations to meet
evolving needs. It also honors the Square’s historical
significance, commercial role, and cultural identity.

86 87
 JANUARY 2025 DRAFT
Case Studies Goals + Recommendations

Shore to Shore TIF

Funding 5. Study partnership and funding
Cleveland, OH Opportunities opportunities to leverage
outside capital for Shaker
The Shore-to-Shore Tax Increment Financing Square
(TIF) in Cleveland helps fund infrastructure Various ownership scenarios can combine
and public improvements along the lakefront organizational structures and revenue sources A. Generate tax revenue by establishing
by capturing property tax revenue from new to ease implementation. Partnerships like parks a Tax Increment Financing (TIF)
developments. It aims to boost connectivity, conservancies, TIF districts, and development district
collaborations bring external funding, reduce
support economic growth, and create vibrant, B. Attract philanthropic capital by
risk, attract strong tenants, enhance public space
mixed-use spaces that benefit the community. investment, and ensure trusted community establishing a parks conservancy for
management of Shaker Square.
the central green
Parks Conservancy
A parks conservancy or friends group can be formed C. Attract private capital by forming
to fund and manage Shaker Square’s public spaces. partnerships with developers to build
These non-profits can raise private donations and infill residential
secure public funding for capital improvements,
Friends of Lincoln Park maintenance, programming, and other needs. Such
a group could operate as an independent 501(c)(3)
Cleveland, OH or within CNP/BBC’s structure, as long as it qualifies
Friends of Lincoln Park in Cleveland is a for public and private contributions. This approach
would reduce reliance on Shaker Square’s rental
key community organization focused on income for public space maintenance and relieve
preserving and improving the park. Through retail tenants from bearing customary maintenance
advocacy, event support, and engaging costs.
local residents, they help maintain the
park as a vibrant space for recreation and Tax Increment Financing (TIF)
community gathering. Their efforts strengthen
CNP/BBC can create a second income stream by
neighborhood connections and enhance the establishing a Tax Increment Finance (TIF) District.
quality of life for residents. A TIF uses future tax revenue to fund investment,
maintenance, programming, and other costs for
Shaker Square. Official designation by the City of
Cleveland would be required. Once established, the
current property values within the district set the
base value. The increase in property tax revenue
Cumberland Redevelopment above the base value, the tax increment, would be
put into a fund earmarked for use only within the
Cleveland, OH Shaker Square TIF district boundaries

Cumberland Redevelopment is a development .Infill Development

and management company that specializes A third revenue stream can be established by
in innovative design solutions, integrating partnering with mission-aligned developers to build
housing on underused rear parcels of the Square.
sustainable practices and green technologies. These partnerships bring developer equity and
This approach is designed to create economic debt capacity. In a sale, CNP/BBC would gain cash
benefits for the company, property users, and to reinvest in the Square; in a rental, they’d secure
the wider community. ongoing cash flow for long-term sustainability.
Mixed-use developments reduce risk by balancing
retail with other uses, enhancing property value and
identity. This strategy benefits both property owners
and the surrounding community.

88 89
 JANUARY 2025 DRAFT
A B
Stabilization Based Sale Vision Based Sale
In this model, CNP/BCC retain medium-term In marketing the asset, CNP/BBC would need to A vision-led disposition involves selling the property illustrations, and imagery to generate excitement
ownership of Shaker Square to conduct capital employ a combination of curb appeal and first-class based on a combination of a well-defined vision and emphasize the property’s value potential. It is
investments and manage leases ahead of a sale. marketing materials to garner the attention of a large and secured entitlements. This approach generates essential that the RFP is not issued prematurely, as
CNP/BBC take on the hard work of completing the pool of capable, prospective buyers. awareness and excitement around the property there will be only one opportunity to make a strong
foundational steps of realizing the Vision Plan, and Pros and Cons of a Stabilization Model: while lowering barriers to entry for buyers by and lasting first impression.
ensuring it is on a path to success, at which point the addressing key regulatory hurdles and minimizing Pros and Cons of a Vision-Led Sale Model
asset is sold to a buyer. In the stabilization-based model, CNP/BBC takes upfront expenditures they would need to undertake
the lead in stabilizing the Square and laying the regardless. By handling entitlements and eliminating Under this vision-led sale model, CNP/BBC
CNP/BBC would clear Shaker Square’s deferred groundwork for long-term sustainability. This will conclude its stewardship of Shaker Square,
maintenance log, which includes basic potential bureaucratic delays, CNP/BBC can make
scenario is complicated and somewhat counter to the opportunity more attractive to mission-aligned positioning the property for transfer at a strategic
improvements such as roof and façade/window, and traditional paths to reinvestment. Buyers with the discount. The objective is to identify a mission-
installing elevators (some of this work has already buyers.
capability to revitalize the property in alignment with aligned developer who embraces the vision,
been begun). Also required would be the upgrading its aspirations—while ensuring economic viability— This model enables CNP/BBC to focus on its leverages the groundwork already laid, and
of building heating/cooling, electrical, and plumbing are more likely to find value in the opportunity if strengths—shaping the vision and laying the maintains the autonomy to implement the Vision
systems, as well as the remediation of any hazardous they have direct control over the leasing process. groundwork—while transferring ownership and Plan according to their expertise and direction.
materials (e.g. lead and asbestos). Without this control, such buyers are likely to be less redevelopment responsibilities to an experienced While the sale price under this scenario is likely to be
Stabilization work also entails the completion of the inclined to invest in the property and its necessary buyer capable of executing at the desired level. An lower than that of a Stabilization-Based scenario, the
redevelopment of Shaker Square’s public spaces, improvements. aspirational vision (e.g. plan, renderings, marketing cost of improvements shifts from CNP/BBC to the
including the green and promenade (sidewalk) package) for Shaker Square should be completed, buyer.
Additionally, to build credibility and attract high- but execution of this vision would be left to the
environments. CNP/BBC would retain a landscape quality retail tenants, a fully developed vision and
architect to advance the conceptual design that buyer, as most capable buyers will want full control
the execution of key improvements should be over the direction and operations of the space.
is included in this Vision Plan through schematic completed before leasing begins. This approach
design (SD) and ultimately construction documents would likely require CNP/BBC to undertake more As the vision is taken even further to marketing-
(CDs) that can be bid out for construction. A capital substantial improvements than it is currently caliber levels, CNP/BBC would address all deferred
campaign will need to be conducted to raise funds prepared to deliver. While CNP/BBC excels at maintenance, making necessary repairs to roofs and
for these efforts, which could be made possible by creating the conditions for transformation, it is not facades, and installing elevators. However, major
the establishment of a Shaker Square TIF district set up with the resources and capacity needed alterations—such as tenant fit-outs or significant
mentioned above. to fully realize the desired outcome. As a result, public space modifications—should be left to the
In terms of tenant leasing and management efforts, prospective buyers in this scenario are more buyer, who will want to make those key decisions.
in this scenario, CNP/BBC would sunset lease likely to be financially driven investors focused on To further enhance the property’s appeal,
commitments that are not brand-aligned and short-term returns rather than visionary leaders establishing a Tax Increment Financing (TIF)
avoid new lease agreements that carry over and committed to executing and sustaining a long-term district is recommended. This would allow a buyer
encumber a new buyer. Ownership would negotiate transformation. to capture and reinvest the increased tax revenue
the relocation of some appointment-based tenants generated by their improvements, making the
to the second floor and reserve the ground floor acquisition even more attractive. Conversely,
for retail tenants. These moves avail the buyer of creating a parks conservancy or friends group
maximum flexibility to curate a successful tenant for public space management may be deemed
mix. undesirable, as buyers will likely prefer to retain full
In addition to physical and management-related control over these areas.
elements, CNP/BBC should anticipate and resolve Only after the vision and regulatory processes have
any entitlement and/or permitting hurdles a buyer been fully completed should CNP/BBC initiate a
may face once taking over duties as much as formal Request for Proposals (RFP) process. This
possible. For example, CNP/BCC should work with RFP will clearly define the intentions and terms of
the City to eliminate zoning-related hurdles to pave the sale, ensuring alignment with the long-term
a regulatory path for infill development. Clearing vision for Shaker Square. A national marketing
regulatory hurdles will make the property more campaign will support the process, strategically
marketable to capable suitors. targeting and engaging the most qualified buyers.
This campaign will leverage compelling narratives,

90
 JANUARY 2025 DRAFT
A Vision-Based scenario—or a variation that burden of investment and execution decisions.
C includes a long-term partnership—is the most
reliable approach to implementing the vision in
These approaches are commonly and successfully
employed in similar projects, allowing each
alignment with community needs, while ensuring party to leverage its strengths while delegating

Long Term Partnership

economic sustainability. These models offer responsibilities in areas where expertise may be
prospective buyers a desirable clean slate while lacking.
relieving CNP/BBC of the financial and operational

In this model, CNP/BBC would retain long- These funding strategies layered with the Tax
term ownership of Shaker Square and lead the Increment Financing (TIF) district could be very
stewardship of its reinvestment in partnership with powerful.
public and private partners. A discounted value of
Shaker Square would be applied in exchange for
The marketing strategy differs under this model Vision-Based Stabilization- Long-Term
too. Rather than marketing to entice a buyer, as
CNP/BBC’s ongoing seat at the table. CNP/BBC are long-term owners, BBC/CNP would be marketing to
Sale Based Sale Partnership
known and trusted organizations that have built a attract and retain a customer base.
strong foundation of community support, which,
combined with their ownership of the site, positions Pros and Cons of a Long-Term Partnership BBC/CNP
them well to continue stewarding Shaker Square low medium high
In this scenario, CNP/BBC would need to assemble investment
into the future. However, CNP/BBC will need to form a dedicated team responsible for marketing,
partnerships to carry out the Vision Plan. sponsorships, and programming for the square.
Unlike a vision-based or stabilization-based sale, Maintaining this control would create strategic,
under a long-term partnership model, establishing synergistic alignment with the public space and Sale price low high n/a
a parks conservancy or parks friends group
makes sense. Since there is no buyer who may be
encumbered by such an organization, CNP/BBC
would have the opportunity to raise additional funds
through this entity.
Pool of buyers few many many
There would also be potential to capture value from
the development potential of the rear parking lots
by partnering with a private property developer Capability of
to construct housing on those lots. Depending on several few several
the terms of the deal—it could be a ground lease or
buyers
an outright sale—CNP/BBC would enjoy a steady
revenue stream or an infusion of cash, respectively.
Either could be reinvested in Shaker Square or used
for subsidies to retain strategic tenants at a discount.
Control of vision buyer CNP/BBC shared

Public space Private / profit Private / profit

Non-profit
programming motivated motivated

TIF District yes yes yes

Parks
no no yes
Conservancy

Build buzz Build buzz Build buzz to

Marketing
to aid sale to aid sale attract customers

92 93
 Principles Goals Recommendations

JANUARY 2025 DRAFT

See next page for full list of recommendations.

1.A 1.B 1.C

1. Sustain a diverse mix of retailers

2. Curate an engaging and memorable ground level user

2.A 2.B 2.C 2.D

Inviting
experience

3. Curate a balanced mix of creative, production-focused,

and service-oriented tenants on the second floor 3.A
Foster an authentic and
welcoming everyday retail
4. Steward a welcoming, safe, and intuitive environment for
experience in the square. all 4.A 4.B 4.C 4.D 4.E

5. Support small business entrepreneurship and creative

industries that reflect the spirit of the surrounding 5.A 5.B 5.C 5.D
community

6. Introduce well-designed and well-maintained market

rate housing and address stability of existing multi-family 6.A 6.B 6.C 6.D
housing

1. Bring Shaker Square to life with activities and events that 1.E
1.A 1.B 1.C 1.D
invite people from both nearby neighborhoods and across
the city

Inspiring 2. Improve accessibility and connectivity to the surrounding

neighborhoods
2.A 2.B 2.C 2.D 2.E

Make Shaker Square a local

3. Create better connections between the green
and regional destination. space, promenade, and through the portals to improve
3.A 3.B 3.C 3.D 3.E
accessibility and support foot traffic and retail activity

4. Redesign the central green to accommodate both 4.A 4.B 4.C 4.D
everyday use and special events

1. Tell the story of Shaker Square 1.A 1.B 1.C 1.D

2. Protect Shaker Square’s authentic advantage

Timeless
2.A 2.B 2.C 2.D

3. Deploy strategic leasing techniques to attract and retain

tenants that compliment the vision for Shaker Square 3.A 3.B 3.C 3.D 3.E
Respect Shaker Square’s
history while stewarding it 4. Implement a comprehensive care and maintenance plan
for the future. for Shaker Square 4.A 4.B 4.C 4.D

5. Study partnership and funding opportunities to leverage

outside capital for Shaker Square 5.A 5.B 5.C
94 95
 JANUARY 2025 DRAFT
Inviting 1. Sustain a diverse mix of retailers 4. Steward a welcoming, safe, and intuitive 6. Introduce well-designed and well-maintained
environment for all market rate housing and address stability of
existing multi-family housing
A. Create a diverse tenant mix with boutiques,
restaurants, and services at various price A. Provide products, services, and activities that
points to serve a broad customer base appeal to youth A. Plan for infill residential development on
B. Build local and national awareness and B. Promote third places by designing spaces with surface parking lots to generate retail foot
excitement around retailers and brands flexible layouts, local art, and community- traffic and eliminate gaps in an otherwise
through coordinated marketing focused programming that encourage walkable urban fabric

C. Fill retail gaps in home and apparel and fast gathering and interaction B. Design diverse housing types to accommodate
casual dinning C. Encourage social interaction of visitors and families of various sizes and needs

D. create a vibrant, inviting atmosphere for all C. Leverage revenue from residential units to
Foster an authentic and 2. Curate an engaging and memorable ground
ages
D. Develop ongoing active programming to
diversify risk exposure and competitively price
retail rents to attract the local merchants
level user experience
welcoming everyday retail strengthen community ties and enhance
safety
D. Partner with the community to restore historic
apartment buildings, creating affordable
A. Leverage Shaker Square’s exceptional patio
experience in the square. E. Continue enhancing the safety ambassador and middle-income housing to support the
infrastructure to inspire an unparalleled Square’s retail and foster a mixed-income
program to serve as guides and welcoming
outdoor dining experience neighborhood
representatives for the Square
B. Encourage connections and transparency E.
F.
between storefronts and patios
5. Support small business entrepreneurship and
C. Strategically place tenants by relocating those
creative industries that reflect the spirit of the
not requiring ground-floor access to upper
surrounding community
levels, focusing upstairs spaces for creative
and non-profit uses
D. Redesign the promenade with well-defined A. Give priority to leasing space to Cleveland-
pathways, inviting seating areas, and adaptable based tenants—especially minority-owned,
spaces for diverse activities women-owned, and mission-driven
businesses—while offering them technical
E. assistance and marketing support
3.Curate a balanced mix of creative, production- B. Encourage entrepreneurship and support local
focused, and service-oriented tenants on the production by fostering retail opportunities
second floor through temporary or pop-up events
C. Facilitate connections with artists and makers
A. Fill upper floors with the following uses: through curated programming and strategic
Ź Appointment-based and non-customer local partnerships
facing tenants should not occupy ground D. Encourage creative professionals to
floor spaces host workshops, networking events, and
Ź Workshop spaces for artisans, artists, and educational sessions that foster collaboration
other makers and build community on the Square.
Ź Service providers such as wellness, fitness,
dentist, etc

96 97
 JANUARY 2025 DRAFT
Inspiring 1. Bring Shaker Square to life with activities 3. Create better connections between the green 4. Redesign the central green to accommodate
and events that invite people from both nearby space, promenade, and through the portals to both everyday use and special events
neighborhoods and across the city improve accessibility and support foot traffic and
retail activity
A. Design a versatile layout that supports a variety
A. Foster partnerships with local schools, cultural of events while maximizing the flexibility of the
organizations, museums, and community A. Bridge the islands – improve cross-quadrant existing lawn
groups connectivity B. Simplify the street closure process and allocate
B. Commission Cleveland-based artists to create B. Prioritize pedestrian-friendly enhancements, areas for pop-up retail opportunities
murals, sculptures, and interactive installations such as wider sidewalks, better lighting, and C. Establish dedicated performance spaces with
on the Square safe crossings to encourage foot traffic adaptable electricity and sound infrastructure
C. Hire an organizer to curate and manage events, C. Improve the experience from the parking lots D. Activate corner areas with gathering spaces
Make Shaker Square festivals, markets, and art installations
D. Promote events and cross-programming with
and through the portals
D. Revamp the parking layout to improve
and interactive play features to encourage
daily use of the central green

a local and regional Larchemere, Buckeye and Shaker Heights

commercial corridors
efficiency and pedestrian safety
E. Continue enhancing lighting and maintaining

destination. E. Create clear guidelines and provide resources

to assist event organizers in effectively utilizing
physical infrastructure to improve visibility,
safety, and overall aesthetic appeal
Shaker Square

2. Improve accessibility and connectivity to the

surrounding neighborhoods

A. Work with the RTA to improve public transit

connections and stop accessibility
B. Connect to the square via protected bike lanes,
clearly marked bike routes, and secure bike
parking facilities
C. Integrate bike-sharing stations at Shaker
Square to encourage cycling as a convenient,
eco-friendly option for both residents and
visitors
D. Implement wayfinding signage at strategic
locations to make Shaker Square easily
accessible from surrounding neighborhoods
and nearby commercial corridors
E. Design gateway and entry signage along
Moreland Avenue that is tied to the identity
and brand and announces a sense of arrival

98 99
 JANUARY 2025 DRAFT
Timeless 1. Tell the story of Shaker Square
F.
4. Implement a comprehensive care and
maintenance plan for Shaker Square
A. Preserve and celebrate cultural heritage by
highlighting Shaker Square’s rich history and A. Continue enhancing the safety ambassador
unique character program to serve as guides and welcoming
B. Restore and maintain historic architecture representatives for the Square
C. Leverage the green’s capacity to host events, B. Establish storefront and signage guidelines to
emphasizing its flexibility to accommodate a ensure cohesive and attractive visual appeal
variety of activities and community needs throughout Shaker Square
D. Preserve non-physical memories by C. Explore establishing a Special Improvement
incorporating elements like historical photos, District (SID) to enhance support for the
Respect Shaker Square’s markers, and storytelling displays to honor
Shaker Square’s past and connect it to the
maintenance team at the district level and
ensure timely resolution of issues with

history while stewarding E.

present increased capacity
D. Implement seasonal beautification efforts

it for the future. 2. Protect Shaker Square’s authentic advantage E.

5. Study partnership and funding opportunities to
A. Use the site’s unique design to generate retail leverage outside capital for Shaker Square
and market demand Embrace the site’s unique
design, with its central green and access to rail A. Generate tax revenue by establishing a Tax
transit to generate retail and market demand Increment Financing (TIF) district
B. Target marketing efforts on promoting rail B. Attract philanthropic capital by establishing a
transit access to the Square parks conservancy for the central green
C. Fill the gap in the marketplace by offering C. Attract private capital by forming partnerships
products and experiences that peer retailers with developers to build infill residential
cannot
D. Leverage and promote the central green’s
potential for hosting programming and events
E.
3. Deploy strategic leasing techniques to attract
and retain tenants that compliment the vision for
Shaker Square

A. Prioritize high-impact tenants

B. Develop an exceptional marketing package
C. Provide test fits for atypical spaces or those
without pre-lease design resources
D. Strengthen retail fundamental
E. Offer creative work spaces and studios at
competitive rates

100 101
102