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The document outlines a course on International Business, focusing on globalization's impact on markets and economies, particularly in India. It covers key concepts such as modes of entry, foreign direct investment strategies, trade theories, and cross-cultural management practices. Upon completion, students will gain skills in analyzing international business opportunities and understanding foreign exchange systems.

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0% found this document useful (0 votes)
37 views2 pages

Markosbagdjdsv224itbd

The document outlines a course on International Business, focusing on globalization's impact on markets and economies, particularly in India. It covers key concepts such as modes of entry, foreign direct investment strategies, trade theories, and cross-cultural management practices. Upon completion, students will gain skills in analyzing international business opportunities and understanding foreign exchange systems.

Uploaded by

bdodo807
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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International Business L T P C

3 0 0 3
Prerequisite NIL

Course  Students will learn how globalization impacts markets, organizations, and economies,
Objectives focusing on India’s global competitiveness.
 Students will gain insight into various modes of entry, foreign direct investment
strategies, and international market operations.
 Students will explore international trade theories, economic groupings, and the role of
global institutions like WTO and IMF.
 Students will develop an understanding of cross-cultural management practices,
frameworks, and their impact on global business strategies.
 Students will analyze foreign exchange systems, balance of payments, and financial
instruments in international investment management.

Upon completion of this course, students will be able to:


Course CO1: Understand the key concepts, drivers, and stages of international business and
Outcome globalization in a competitive context.
s CO2: Evaluate and compare various modes of entry and foreign investment strategies in
global markets.
CO3: Apply trade theories, economic frameworks, and institutional roles to analyze
international business opportunities.
CO4: Develop cross-cultural management skills using models like EPRG, Porter’s Diamond,
and the CAGE framework.
CO5: Analyze foreign exchange markets, exchange rate systems, and India’s balance of
payments in global investment scenario.

UNIT I Introduction to International Business 6


An Overview of International Business: Introduction, Drivers of International
Business, Difference between international and domestic business, Advantages and
Disadvantages of International Business, Globalization of Markets
HBS Article - "Americans Don't Know How Capitalist China Is"
Finshots Article - 1991’s economic reforms — “Half-baked” or Genius?
UNIT II Modes of Entry 6
Modes of Entry in International Business, Import, Export, Licensing, Franchising,
Contract manufacturing, Green Investment, Turnkey Projects
Foreign Direct Investment: Modes of FDI - Greenfield, Brownfield Investments, Mergers
and Acquisitions, Motives of FDI, FDI contrasted with FPI
HBS Article - Cobra's Chairman on Turning an Indian Beer into a Global Brand

UNIT III Globalization & Cross-cultural management 9


Globalization: Concept, Practice, Role. Stages of Internationalization, Global
Competitiveness Index, India’s Global Business Competitiveness, Trends in
Globalization, Challenges of Globalization
Cross-cultural management: Perlmutter’s EPRG Model, Porter’s Diamond Model of
IB, CAGE Framework of International Business, Cross-cultural Management in
International Business
HBS Case study - The WeWork Company: Internationalization of a Born Global Firm
12
UNIT IV Trade theories & International Economic Institutions
Theories of International Trade- Classical and Modern Theory, Mercantilism and
introduction to other Classical Trade Theories, Adam Smith Theory of Absolute
Advantage, Ricardo’s Theory- Relative Advantage, Heckscher-Ohlin Theory, Vernon’s
Theory of Product Life Cycle, Porter Model
Regional Economics Grouping, Evolution, Structure and Functions, North Atlantic Free
Trade Agreement (NAFTA), South Asian Association for Regional Co-operation
(SAARC), European Union (E.U.), G-20, BRICS, World Trade Organization (WTO),
International Monetary Fund (IMF) – Objectives and Functions, World Bank –
Objective and Functions
Atlas of Economic Complexity - Harvard Growth Lab’s research and data visualization
tool, India’s Foreign Trade - Policy, Current status of Exports and Imports
HBS Case study - Starbucks: Creating the ambience and rekindling people's thirst by
bringing the brew to the world
HBS Industry and Background Note: ‘Why Countries Trade: The Theory of
Comparative Advantage’
6
UNIT V Investments Management in IB
Foreign Exchange Market, Meaning of Exchange rate, Determination of Exchange rate,
Fixed Exchange Rate- Advantages and Disadvantages, Flexible Exchange Rate –
Advantages and Disadvantages, Managed Exchange Rate – Advantages and
Disadvantages, International Financial Management, Balance of Trade, Balance of
Payments, India’s BOP Status. GDR-ADR-EU bonds
HBS Chapter - Understanding Exchange Rates
Text Books
1. Charles W. L. Hill, G. Thomas, M. Hult, Rohit Mehtani: International Business: Competing in the
Global Marketplace (SIE), McGraw Hill
2. Soderston, B.O. and Reed, G.: International Economics.
3. Salvatore, D.: International Economics
4. Francies Cherunilam, International Business – Text and Cases, PHI Pvt. Ltd, New Delhi

References
1. International Business - Mike W. Peng; Klaus E. Meyer - Cengage Learning
2. V. K. Bhalla, S. Shiva Ramu, International Business, Environment and Management, Anmol
Publications Pvt Ltd, New Delhi
3. V Sharan, International Business, Pearson Education, New Delhi
Web resources
1. World Bank at http://www.worldbank.org
2. International Monetary Fund at http://www.imf.org
3. Atlas of Economic Complexity - https://atlas.cid.harvard.edu

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