A Feasibility Study

Presented to the Faculty of

ALIAGA NATIONAL HIGH SCHOOL
Junior High School Department
Aliaga, Nueva Ecija

In Partial Fulfilment
Of the Requirements in Araling Panlipunan

“PASTILLICIOUS”

ADRIANO, ARYAN P.
ALAMON, LENARD ASHER C.
ANGELES , JILLIANNE MAY L.
CABALQUINTO, JOHN GIBSON
CENTENO, CYRIL ULDRICH T.
MOLINA, JHON RAIN V.
SANCHEZ, ROB JACE C.
SAYSON, EJAY

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 January 2025
TABLE OF CONTENTS

TITLE PAGE................................................................................................................i

TABLE OF CONTENTS.............................................................................................ii

CHAPTER 1: ................................................................................................................1

I. INTRODUCTION........................................................................................1

CHAPTER 2:.................................................................................................................3

I. BACKGROUND OF THE STUDY.............................................................3

CHAPTER 3:.................................................................................................................5

I. MARKET STUDY.......................................................................................5

CHAPTER 4:.................................................................................................................11

I. MANAGEMENT STUDY...........................................................................11

CHAPTER 5:.................................................................................................................18

I. FINANCIAL STUDY...................................................................................18

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 CHAPTER I

INTRODUCTION

The food industry plays a vital role in our daily lives, transforming raw

ingredients into a vast array of consumable products. This dynamic sector encompasses

everything from fresh produce to processed foods, catering to diverse consumer needs

and preferences. Recognizing the increasing demand for convenient and flavorful snacks,

we have chosen to focus on fruit-based treats, specifically pastillas. The food industry

itself is a thriving ecosystem, inspiring countless entrepreneurs with its potential for

innovation and creativity. By leveraging the popularity of fruit-based snacks, we aim to

capitalize on this dynamic market.

Originated in the town of San Miguel, Bulacan, Philippines, pastillas are actually

known as pastillas de leche. These derive their names from the Spanish words pastillas or

pills and leche which is milk .Pastillas are a type of milk-based candy, which are part of

the Filipino food culture. The original recipe used fresh carabao's milk, sugar, and citrus

zest. Today, pastillas are more commonly made with a combination of cow milk,

condensed milk, sugar, and/or powdered milk.

This milky treat tend to get overlooked .by many individuals ,as it is seen as an

ordinary snack that tend to get too sweet as a result it becomes distasteful. However, with

the right approach to flavor balance and innovative presentations, pastillas can be

transformed into a gourmet experience that appeals to a wider audience. Pastillas can be

elevated beyond the traditional form by introducing unique flavors or local ingredients

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within its variations. That’s why we present our pastillas in a unique form that's not only

eye catching but also has a part of Filipino culture. Our pastillas take the form of many

Filipino favorite treats such as ihaw-ihaw, street food, lechon and etc. Making it very

marketable for those people that want indulge in Filipino culture.

This study aims to open new horizon for the food industry and to change the way

people perceive Filipino treats. We chose the food industry because of its dynamic nature

and significant growth potential, particularly in the context of increasing consumer

interest in diverse culinary experiences. Many individuals are looking for a Filipino treat

that feels like home ,treats that holds authenticity and uniqueness. This rising demand

provides an opportunity for Filipino treats , to be more specific the milky goodness of

pastillas.

We present our milky treats “Pastillicious” the "Filipino delicacies inspired

pastillas" If you want something new but delicious, something that revolve around

Filipino treats, something that feels like home our milky pastillas will certainly fulfill

your cravings because here at pastillicious we make sure that you will have experience

where you will say "wow its pastillicious!"

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 CHAPTER II

BACKGROUND OF THE STUDY

This chapter presents the comprehensive discussion on buisness logo, busines name

and its tagline

BUSINESS NAME

“Pastillicious” is fusion of pastillas and delicious, symbolizing our business that

reinvents the classic Filipino pastillas by infusing it with flavors inspired by Filipino

cuisine and street foods. It represents innovation, creativity, and cultural pride, offering

unique treats that blend s tradition with modern taste. It focused on promoting Filipino

flavors in the market.

BUSINESS TAGLINE

Our tagline, "Lasapin ang sarap, sa bawat piraso ng pastillas!" highlights our

unique twist on pastillas by showcasing inspiration from our very own Filipino cuisine

and street foods. It promises a fun and flavorful experience, showing that every bite

counts to our one and only pastillas. By blending tradition and sweetness, to our local-

inspired flavors. The playful tone reflects the joy of discovering familiar Filipino tastes in

every perfect bite of our pastillas.

BUSINESS LOGO

MISSION

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 Our mission at “Pastillicious” is to celebrate Filipino culture by creating

innovative pastillas inspired by traditional cuisine and street food flavors. Our mission is

to deliver joy in every bite, combining rich heritage with modern twists to connect people

to the heart of Filipino flavors.

VISION

To bring people closer to Filipino culture through delicious pastillas and pastries,

sharing the rich flavors and traditions of our heritage in every bite.

GOALS AND OBJECTIVES

• Customer Satisfaction

To exceed our customer expectations through high-quality products, And through

our excellent service, and personalized experiences.

• Market Expansion

Increase our brand visibility and sales through new distribution channels and

strategic partnerships. Not just locally but globally and internationally.

• Increase Product Range

Expand our product offerings to diverse tastes and market And to offer more

variety to customers.

• Financial Targets

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 To achieve profitability, sustainable growth, and establish clear financial goals to

secure the longevity of the company.

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 CHAPTER III

MARKET STUDY

Thi presents the ……………….

MARKETING STRATEGIES

Advertisement/Promotion

“Experience the magic of Pastillicious, where tradition meets innovation! Indulge

in a delightful journey through Filipino flavors with our unique pastillas. We elevate this

beloved treat with creative flavors and stunning presentations, offering a taste of the

Philippines that's both authentic and unforgettable. Whether you're a Filipino craving a

taste of home or a curious foodie seeking unique culinary experiences, Pastillicious

promises a truly "pastillicious" experience. Discover the future of pastillas today!" This

business will utilize various social media accounts, such as Facebook, TikTok, and

Instagram, to reach more customers.

Target Market

Pastillicous’s target market or consumers are ANHS students, locals, parents,

teachers and school staff, and other school. A crucial factor in a product development

process is identifying its target market. This influences key decisions such as product

design, packaging, advertising, and distribution strategies. To effectively segment

consumers, marketers utilize a four-fold approach: demographic, geographic,

psychographic, and behavioral. Psychographic segmentation, often achieved through AIO

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(Activity, Interest, and Opinion) surveys, delves into consumer lifestyles, values, and

attitudes to create in-depth profiles of the ideal customer.

Sales
OTHERS

PASSERSBY

HOUSEHOLD STUDENTS

Identified Competitors

In the competitive Pastillicious market, understanding your rivals is crucial. The

main competitor of this business will be the pasalubong enterprises around Aliaga. To

create a successful PAstillicious business plan, you must carefully analyze the

strengths, weaknesses, opportunities, and threats posed by major competitors like the

other enterprises.

Product and Description

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 Indulge in the exquisite flavors of Pastillicious, where tradition meets innovation.

We meticulously craft delectable pastillas using only the finest ingredient. From classic

favorites like ube and leche flan to exciting new creations, our pastillas offer a unique

blend of sweetness and creaminess that will tantalize your taste buds. Experience the art

of Filipino confectionery with Pastillicious – the perfect treat for any occasion.

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BUSINESS LOCATION

Our business location will be in front of the barangay hall, located at Poblacion East II,

Aliaga Nueva Ecija.

FLOORPLAN

Our floor plan showcases a cozy and relaxing space. The Main Area is the heart

of the design, featuring a large table for or dining and a comfortable lounge corner with a

sofa and a bean bag chair . Plants in the corners add a touch of greenery, creating a lively

and inviting atmosphere. The front desk near the entrance offers a welcoming and

functional reception point. the kitchen act as our storage room and this is where we put

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our product so it will always stay fresh and pastillicious,while the comfort room ensures

privacy and convenience.Our walls is made of yellow painted wood so they can enjoy a

minimalistic, warm, and perfectly balanced environment. The total measurement/size of

our shop is 13.24m x 11.05m,It provides enough space to accommodate multiple

functional areas, such as a main meeting/lounge area, a kitchen, and a restroom, without

feeling cramped.

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 ‘

CHAPTER IV

MANAGEMENT STUDY

TYPE OF ORGANIZATION

We dedicate to achieve such delicious and sweet snacks for our customers so they

can enjoy our tasty pastry made with love and care from our employees. Our business

relies on respect , Trust , and Loyalty from both our Customers and Employees

“Pastillicious” is a partnership Business currently owned by nine individuals

named Rob Jace Sanchez , Aryan Adriano , Jillianne May Angeles , John Rain Molina ,

Gibson Cabalquinto , Lenard Alamon , Cyril Centeno and Chrysler Patagnan . The

Following individuals agreed to operate under an agreement where everyone will

contribute and share the profits and try their best to produce high-quality products but

still within their targeted customers budget and also provide what their customers need.

CAPITALIZATION SHARE

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 As share capital each individual is required to contribute about 65,000 PHP

gaining a total of 585,000 PHP this amount can help buy the resources or materials

needed in building the business and for future use.

ORGANIZATIONAL STRUCTURE

` The visual representation of the organizational structure below shows the

corresponding stances of the proponents.

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MANPOWER AND ITS DUTIES AND RESPONSIBILITIES

Manpower is the most essential and needed when growing a business as business

requires hard work , patience , and dedication as well as great ability to do the job then it

will lead to great success. With a team that has a great knowledge and have variety of

skills that helps the business grow they can help lead the path to success to having such

loyal customers a business will surely expand.

Job Title: Manager Salary: 20.9%

The “Manager” is in charge of establishing goals for the business. Develop

strategies to make more customers visit our shop. Manage the Budgets to be used more

efficiently. Assigning work job for employees and analyze data. Manage the everyday

operation of the business and to satisfy the customers’ needs

Job Title: Supervisor Salary: 18.6%

Is In charge in leading a team, manage the employees performance, trains

employees, manage schedule, ensure the customers, and the employees safety.

Job Title: Second Supervisor Salary: 17.4%

Is in charge in providing an additional help with employees and also provides

supervision especially when it comes to the safety of both the workers and customers ,

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they offer opinion to expand the growth of the business and fill in the supervisor when

not present

Job Title: Pastry Maker Salary: 16.2%

They are in charge for preparing the pastry and expand the variety of options for

our customers to choose from.

Job Title: Cashier Salary: 14.6%

They are in charge in receiving the customers money and their change , they also

receive the customer’s order.

Job Title: Delivery man Salary: 12.6%

They are in charge of picking up the order on our place then taking the order to

the location where the customer is.

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 S. W.O.T ANALYSIS

s w o t

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STRENGTH

1. Unique Taste - We make sure that each variety are equipped with a delicious and

sweet taste that children, teenage, and adults will love.

2. Wide Variety of options - Customers have different taste when it comes to sweets so

we make sure to expand the options so the customers can pick the flavor and sweetness

they want and to add a little bit of design we mimic the style of barbeque and a lot more.

3. Type of Consumers/Customers - Our main target in this business are children who

are fond of sweets and our pastry will surely attract them but we have no specific

customer they can be a kid or an adult since even adults are fond of sweets

4. Trustworthy and Respectful employees - Our business desires to give our customers

a delicious pastry so hiring a trustworthy employee we can surely give our consumers a

high quality pastry that is within the budget.

WEAKNESS

1. Increasing price of the products used in the pastry - Because of the continuing

inflation in our country the products we used for our business keep rising making it

difficult for our budget.

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2. Customers being too demanding - Customers tend to demand things about our

products and services we give.

3. Competition - Since a lot of our competitors have chosen the food industry and have

been doing business longer than our business it’s kind of hard for us to compete with

them.

 ACTION

1. Even if the price of the products we use have increased, our pastry`s taste and texture

will not change and will continue to serve high quality products for our customers,

though the price might increase a little.

2. We will try to understand our customers demand and use it to grow our business with

the help of the customers demand.

3. Our Business will try other methods in order to satisfy and earn more customers.

OPPORTUNITIES

1. Certain Events/Holidays - Our pastry can be a gift to your love ones , family , and

friends on their birthday or anniversary and holidays like Christmas , valentine’s day and

more.

2. Can be sold anywhere - This pastry not only target the children but also teenagers and

adults who are fond of sweet things. it can be sold in a local market , in front of the

school or anywhere else , and also can be sold online in a website.

3. To expand our business - There are a chance where we can expand our business more

by installing another branch somewhere else for a chance to grow more.

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 ACTION

1. Make a holiday special pastry that is only available for a few days and designs that are

free when they bought a lot of our pastry.

2. Be aware of the Digital marketing for a chance to grow more and sold more.

3. Expanding the business more can gain a lot like new customers , new products released

to keep raising the number of our customers.

THREATS

1. Employees who cannot be trusted -Some employees steal money therefore some

employees cannot be trusted.

2. Weather Conditions- Some Weather conditions cannot be identified right away and

rain may hinder our business since people won’t go out when it is raining and too much

heat might also cause out customer to not buy.

3. Decline of customers buying -Customer might want to try something new and our

customers declining might not give us a chance to grow.

 ACTIONS

1. Install CCTV cameras in all areas where our employees move around especially

where the cash is located . We do this to use their every move not giving them a

chance to steal anything valuable.

2. Stay informed about the weather and install dams around where customers would sit.

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3. Use another method to persuade customers like 20% OFF the real price, this makes it

possible to grow customers more.

CHAPTER V

FINANCIAL STUDY

SHARE CAPITAL

As Share Capital, our business enterprise requires a contribution of not less than

PHP 50,000 from the manager, and no less than PHP 20,000 from our supervisor and co-

supervisor, the investors will provide a less than PHP 5,000 for a target of PHP 100,000

in shared capital from consolidated resources that will underpin our business operations

and future expansion efforts.

Expenses and Expenditures Expenses

1. Weekly Ingredient Costs:

Condensed Milk: PHP 45/can (10 cans per week) = PHP 450

Powdered Milk: PHP 200/kg (2.5 kg per week) = PHP 500

White Sugar: PHP 60/kg (3 kg per week) = PHP 180

Flavors:

Ube Flavoring: PHP 90/bottle (1 bottle per week) = PHP 90

Pandan Flavoring: PHP 90/bottle (1 bottle per week) = PHP 90

Mango Extract: PHP 120/bottle (1 bottle per week) = PHP 120

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Chocolate Powder: PHP 120/pack (1 pack per week) = PHP 120

2. Food Coloring (Variety):

Basic Set (Red, Yellow, Blue, Green): PHP 60/set

Special Set (Pink, Orange, Violet, Brown): PHP 80/set (used monthly)

3. Packaging Materials:

Paper Wrappers: PHP 1.50/piece (250 pieces per week) = PHP 375

Gift Boxes: PHP 15/box (20 boxes per week) = PHP 300

Total Weekly Costs: PHP 2,225

Monthly Ingredients and Packaging Costs: PHP 8,900

4. Other Monthly Costs:

Electricity, Water, Gas & Internet: PHP 2,000

Equipment & Appliances (mixers, stove, molds, etc.): PHP 15,000 (one-time)

Utilities (cleaning, transport, etc.): PHP 5,000

Total Monthly Expenditures: PHP 15,900Land lease - ₱120,000(per year)

Total Expenditures = ₱279,400

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Production Needs

Tools and Equipments

 Medium-duty mixer

 Gas stove or induction cooker

 Molds for uniform pastillas shaping

 Measuring cups and spoons

 Bowls and spatulas

 Food-safe gloves

 Airtight containers for storage

Ingredients:

 Condensed Milk

 Powdered Milk

 White Sugar

 Flavoring (ube, pandan, mango, chocolate)

 Food Coloring (red, yellow, blue, green, pink, orange, violet, brown)

Packaging Materials:

 Wrapping paper (colorful and branded)

 Gift boxes for bulk purchases

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Adjusted Forecasted Sales

Daily Sales Goal: PHP 3,000 (selling 120 packs/day at PHP 25/pack)

Weekly Sales Goal: PHP 21,000

Target Market: Students, locals, families, and gift buyers

Marketing Strategies:

 Focus on affordable, bite-sized pastillas in various colors and flavors.

 Seasonal and festive themes to attract customers.

 Use social media for promotions and loyalty rewards.

Return on Investment (ROI)

Weekly Sales: PHP 21,000

Weeks to Recover Initial Capital: ~4.76 weeks (~10 weeks for full ROI with adjusted

target).

Total Sales for Capital Recovery: PHP 100,000

Conclusion

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 With low costs and simplified operations tailored to a small-scale setup, Pastillas

Delight is well-positioned to thrive. The colorful and flavorful pastillas will appeal to

diverse customers, while low overhead ensures quick profitability. This lean business

model allows for high flexibility and a focus on quality, ensuring the sustainability of the

venture.

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