Thinking about hiring an Amazon virtual assistant?

When you’re growing your Amazon business, there are lots of tasks
that can eat up your time. One of the first hires many entrepreneurs
make is a virtual assistant.

Do you need someone with administrative skills? Or perhaps

someone with a customer service background? You may even
decide to hire two assistants assigned to different skills set for part-
time positions.

Below are 39 tasks that a virtual assistant for Amazon can take care
of for you!

Customer Service Tasks

You may need a VA specialized in customer service to help you send
or reply to messages, emails, or reviews. This VA needs to be
customer-oriented. That way, the onboarding will only be focused on
those appropriate sections and tools in Seller Central. Here is a list
of tasks that could be assigned to a customer service specialist:

1. Creating Message Templates

Teach the VA how to create message templates that he/she can
simply copy and paste to the message system and send to
customers.

2. Answering Questions Asked

Amazon is customer-centered. It is important to reply to questions
as soon as they arrive. The VA should be quick enough to answer
such questions enthusiastically, professionally, and accurately.
Hence, product knowledge is also crucial in this particular task.

3. Commenting On Positive Reviews

Commenting on positive reviews by thanking the customer for the
kind comments is another area the VA could help with. At the same
time, the VA could include a URL or link to another product in the
review reply. This will drive internal traffic to your other product
pages/listings.

4. Commenting On Negative Reviews

Negative reviews should never be taken for granted. If the VA has a
good customer service background, it should be easy for him/her to
compose a sincere, honest, and professional comment to address
the negative feedback.

5. Matching Orders To Reviews

This process is crucial because it helps you identify customers who
are not happy about the product. You need to personally send a
message directly to the buyer’s email account, but this will take
time. Thus, you need a VA to complete the process.

6. Replying To Positive Customer

Feedback
One of the VA’s tasks is to keep and display positive customer
feedback on your Amazon product listing then reply to each one of
them immediately.
7. Dealing With Negative Customer
Feedback
Negative customer feedback needs to be removed because they are
eyesores on your product listing. Again, this is one of the tasks that
will eat up a lot of your time, so get an Amazon virtual assistant to
do this for you.

8. Manually Shipping Out FBA Units

The VA should also learn how to send out units through Seller
Central to customers in the standard Amazon fully tracked way.

9. Creating Removal Orders

At times, you may need to remove inventory from FBA for reasons
such as removing unfulfillable units, moving inventory from FBA to a
non-Amazon warehouse, or shipping out units to someone who does
not really want them urgently. This process also needs time and
attention so teach the VA to do this as well.

10. Locating Past Orders

A customer service VA can also be tasked to find details of past
orders. This is useful if a customer wants to know if he/she can get a
refund or a replacement for the product bought.

11. Confirming FBM Orders

Not confirming the orders means Amazon will not pay you for the
order and this can greatly affect your seller central metrics. The VA
has to be keen and careful in completing the process.

12. Cancelling FBM Orders

FBM orders can be canceled when you do not have stock. This is
pretty easy to do but for good customer service purposes, the VA
should also inform the customer ahead of time that the order cannot
be fulfilled.

13. Refunding Orders

In some cases, the product may arrive defective making the
customer really unhappy. The VA needs to know how to deal with
refunds correctly as this could involve giving a partial refund as well
as product replacement. You can also automate this accounting
process in whole with a tool called Taxomate.

Content Writing Tasks

Unique, unprecedented content for your blogs, Amazon listing,
ebook, or course may be the hallmark of an impressive brand. You
need someone who is adept in writing a truly original copy that
matches the language of your brand and can empathize with your
target market. Some of the tasks of a content writer include:

1. Writing Content for Amazon Product

Listings
You need a VA that has notable experience in content writing and
has basic SEO knowledge. Writing a listing involves sub-processes
such as keyword research wherein search volumes, BSR ranks, and
the number of reviews are researched and listed; researching
negative review reasons; and identifying the product’s features and
benefits.

2. Product Creation
If you are planning to create an online course or ebook, you need a
content writer to produce excellent content for you.

3. Email Marketing Messages

A content writer should be creative enough to think of the best
subject lines for email marketing messages to engage your
subscribers. Creative subject lines increase email click-through
rates. Moreover, the content of the email has to be concise and
should encourage action from the recipients.

Sponsored Ads Optimizer

This type of VA should have at least a basic understanding of what
sponsored ads are if you are going to hire someone new to do this
for you. Keyword research skills are an obvious need here. Tasks of
a sponsored ads optimizer include the following:

1. Setting Up A Campaign
The process can be daunting to someone who has not tried it yet, so
it is essential to ask a potential hire whether he/she has tried setting
up a campaign before using Seller Central tools. If not, you need to
set up a VA properly to perfect this process.

2. Analyzing Campaigns
When you are running a campaign, Amazon will give you data with
the fine detail of what is going on with your campaign. You need the
VA to analyze reports that contain everything you need to know
about the campaign such as keywords, impressions, click-through
rate, cost per click, advertising cost of sale, total sales, etc. The VA
will tell you whether or not there is a need to adjust the key terms to
fine-tune your campaign and squeeze more profit from them.

3. Setting Up Negative Key Terms

It is important to input negative key terms into your campaign to
make sure that you are not paying for these terms. A sponsored ads
VA needs to ensure that your product is not seen for certain key
terms.
Search Engine
Optimization Specialist
Yes, while we are maximizing on Amazon’s potential, Google search
engine traffic creates a massive opportunity for online sellers like
you. This type of VA should be able to understand how to play
around with keywords to ensure visibility of your web site, product
listings, social media posts, and blogs away from Amazon so that
your products have a presence non-dependent on Amazon.

1. Keyword Research and SEO

Optimization
An SEO expert understands how imperative it is to use the most
relevant keywords to drive traffic to your site.

2. Link Building
Hire someone who has extensive knowledge in Private Blog
Networks (PBN) in relation to building safe links. This is essential for
the growth of your site. You must invest on a professional to do this
if you are not an expert yourself because Google may penalize your
site if link building is not done safely.

3. Social Bookmarking
A SEO expert fully understands how to work with sites such as
Reddit and Digg to bookmark your web page at social bookmarking
sites. Social bookmarking sites are considered as quality backlinks
so this should help optimize your site in search engines such as
Google.

Social Media Manager

This type of VA is also assigned for your business’ online presence
away from amazon. Your Facebook, Twitter, or LinkedIn pages need
to be updated from time to time. Your business needs to be always
online to answer customer queries, complaints, suggestions, etc.
While it is important for you to personally attend to the needs of
your customers, you also need to do other things that are more
important than updating a Facebook status, confirming/adding
friends, uploading photos of new products, and the like. Get a VA
dedicated to do these time-consuming tasks for you.

Product Sourcer
This VA will be assigned to find products to buy at a wholesale price
and sell on Amazon. To make the process of researching products
even simpler, you can use a variety of software.

The VA will negotiate with suppliers to secure the best deals that
are profitable for your online business. Preferably, hire someone
who has background experience in the same field either online or
offline. You may even want to look in China to find this type of VA.
Here are some of the responsibilities of a product sourcer:

1. Product Research
A product sourcer must be adept in researching products that
actually sell on Amazon by analyzing products from competing
brands. This also requires knowledge in keyword research.

2. Negotiating With Suppliers

To negotiate the cost of the product with suppliers. It is important to
pay attention to details here and a good common sense is needed
because it can be difficult communicating with suppliers who are
non English speakers such as Chinese, Indian, etc.

3. Securing Samples
A product sourcer secures samples for products that you are to sell
on Amazon. This is subject to your approval, of course, so you need
to work closely with this VA.
Fulfillment Agent
This is the type of VA who sends products to Amazon. You do not
want your stocks to run out in your inventory so you have to assign
a VA to monitor it. Here are the tasks of a fulfillment agent:

1. Sending In FBA Inventory

You need to go through a long process to send on a FBA inventory,
so you will need a VA to do the task for you.

2. Downloading Amazon Barcodes For

Each Unit
After creating a shipment, you may need to apply UPC labels or
FNSKU barcodes. To do that, you need to download these barcodes
for each unit. Again, this can be time consuming if you do it
yourself. A fulfillment agent will make sure each unit has its own
Amazon barcode.

3. Downloading A Shipping Label

Details such as return address, address of Amazon FBA, name of
shipment, quantity, and how many cases are being sent in are found
in a shipping label. The VA will make sure these are all present in
the shipping label.

4. Tracking The Shipments

So you will know whether your shipments are along the delivery
route.

5. Checking Units Received

To make sure that all units being sent have been accounted for. In
case there are missing units, the VA will also send a request to
Amazon to conduct an investigation so you will get a reimbursement
for units that have not been accounted for.

6. Checking How Many Units Are In FBA

So you know when to send more goods to the FBA inventory.

Visual Tasks
A graphic designer is someone who can make your company logo,
featured images, site header images, and others. As much as
possible, hire someone who has both photography and graphic
designing skills. The graphic designer has an important role in terms
of branding your online business. Listed here are some of the tasks
of this type of VA:

1. Logo Designing
Invest in a professional who can create a timeless logo for your
business – something that is of high quality, eye catching, and
graphically attractive.

2. Listings Image
One of the most important areas of a listing is its images. Have the
right person create the perfect images for you that fit within
Amazon’s guidelines.

3. Infographics
Great for communicating a complex data to target audiences. A
graphic designer should have the skills to make infographics appear
easy to understand.

4. Course Covers and Ebook Creation

Eventually, you may want to create an original content that relates
to your niche. Ebooks need covers!

Web Designer And Web

Developer
This type of VA can be assigned to create a website for presence
away from Amazon so you can sell on your own website. As much as
possible, hire a VA who can design and also develop your website. A
Web designer is someone who can actually make your site look
pleasing while a web developer is someone who can make the site
work. Here are some of the tasks this type of VA could do:

1. Website Designing
Designing a website is typically done in an image editor such as
Photoshop. A web designer should design every page of your
website and make it look good. If you have a branding strategy, it
should be used as reference.

2. Database Management
If your online database is not properly managed, you will experience
site downtime and this will significantly hurt your online business.
The Web Developer needs to manage all data on your servers
regardless of how your site is being hosted. This VA should keep
your site’s up-time going.

3. Site Optimization
You need a professional to optimize your site. This VA will keep your
database clean and makes sure your site runs/functions quickly.

Bringing It All Together

That’s 39 different tasks that you may need to hire an Amazon
virtual assistant to do. And it doesn’t stop there!

You may be doing all of these tasks described above yourself – but if
you want to grow your business, hire an Amazon virtual assistant to
take care of these tasks for you!
HOw to do
product research
in amazon
https://amzscout.net/blog/amazon-product-research/

One of the most challenging parts of selling on Amazon is

finding the right product to sell. With the sheer size of
Amazon's catalog, there is a nearly endless supply of potential
products. As a result, it can be hard to know where to begin.

Table of contents

. Product Research Definition and Purposes

. Product Research for Different Selling Strategies
. Private Label Product Research Guide
. Dropshipping Wholesale and Arbitrage Product Research
. Ways to Research Products

. Look for Products Manually

. Use Amazon Research Tools
. Hire Freelancers or Services

. Helpful AMZScout Courses and Resources

. Step-By-Step Amazon Seller Course

. Amazon Seller MasterClasses
. Amazon University
. Monthly Trends and Reports

Amazon product research is the process of analyzing and

validating the profitable potential for a particular item. The
purpose of the process is for the researcher to gain an
accurate idea of how successful selling a particular item can
be — before you begin selling it.

After you conduct product research, you will understand:

The total demand and size of the market for a product




How competitive a product is and who the main

competitors are




How interest in the product is changing over time




How much it will cost to source the product




How much you can get from selling the product

Product Research for Different Selling

Strategies
The “how” of your selling process changes product research.
To find out more about how selling strategies impact research
methods, read below.

Private Label Product Research Guide

The private label market has recently hit almost $160 billion,
making up 20% of the market. It is the most popular because it
offers excellent profit potential. Its intense growth mainly
comes from the relatively low barriers to entry.

With private label selling, you partner with a supplier that

manufactures a generic product that you can sell under your
name and branding. This is one of the most common sales
methods for new sellers, as it allows you to quickly create your
own product without having to invest heavily in its
development.

When sourcing private label products, it is important to look for

simple items. Too many complexities will bog down the
manufacturing process and increase your product costs.

In this step-by-step analysis, we will show you how to use the

suite of AMZScout Amazon business tools to research
products and niches that fit your desired criteria.

1. Generate Product Ideas

The first step is to come up with your initial product ideas

using the AMZScout Product Database. The database
contains an archive of millions of products listed on Amazon.
You can use the tool to see sales data for different products to
understand how well they perform.

Step 1: Open the AMZScout Product Database and start

your free trial. You do not need to provide payment card
details at this point.

Step 2: Define the most important criteria for you. You can
filter your search results by price, category, sales, reviews,
rating, size, weight, and more. You can also use the Product
Selections feature for ready-made search results with proven
effectiveness.
Step 3: Check the “New Products” or “Trending
Products” filter to find newly released products or those with
high, recent sales.
Step 4: After you click/tap “Find Products”, you’ll see all
products that fit your criteria.
Step 5: Create a list based on products you have the most
interest in. If products don’t meet your needs (they might be
difficult to sell or boring), you can remove them from your list.

You want to review this information to pinpoint the results that

best match your business needs. If you need to refine your
results you can always apply additional filters to your search.
2. Find Keyword Ideas

After you come up with your initial product ideas, the next step
is to perform keyword research. This will allow you to learn
what related terms customers use to find that type of product.
It also tells you how many searches a product gets.

You can find this information using the AMZScout Keyword

Search tool. The software lets you search for any phrase to
find similar terms that customers use on Amazon.

Step 1: Log in to your AMZScout Account (or create your

account if you don’t have one) and open Keyword Search.

Step 2: Enter your seed phrase into the search box.

Step 3: Filter the results by the number of words or their
monthly search volume.
Step 4: Click/tap Find Keywords.

Step 5: Review the list of keywords that match your criteria.

There you can find the monthly search volume for each term
to see exactly how often people are looking for that product.
You can drill into the search statistics to get a historical view of
the changes in volume over the previous five months.
With this information, you can get a better understanding of
the demand and viability of a product. You want to look for
items that have a good amount of related keywords with high
search traffic. This will ensure that the demand will be high
enough to support your Amazon business.

To find products that correspond to a keyword, click the term.

Doing so takes you to the product database which will
populate results that include the target keyword.

Discover new keywords to improve your listing and get more

customers from search

TRY AMZ KEYWORD TOOLS FOR FREE

3. Search for Niche on Amazon

The next step in your product research is to review the niche
for your target product by searching it on Amazon and
analyzing the niche’s performance.

Before you search for a niche on Amazon, you’ll want to

download the AMZScout PRO Product Finder Extension.
This Google Chrome extension lets you pull sales data for any
product or category as you are browsing the Amazon
marketplace.

Step 1: Click here to get the AMZScout PRO Extension.

Step 2: Go to Amazon and enter a keyword (for example, a

long-tail one like “travel bags for men”) from your keyword
research into the search field. Amazon will take you to their
Search Engine Results Page (SERP) containing the most
relevant products.
Step 3: Open the AMZScout PRO Extension to review the
data. Click the round button in the bottom left corner of your
browser. You will see a dashboard you can use to analyze
products.
Step 4: Review the historical sales data for each
niche. This information includes its estimated sales, revenue,
margins, customer review numbers, and more— this offers a
look similar to the AMZScout Product Database
In addition to these stats, the PRO Extension provides
detailed insights into the niche as a whole so that you can
assess if it is a market worth entering.

4. Analyze the Niche

You can assess the viability of a niche by reviewing two

important metrics: Niche Score and Niche History.

Niche Score assigns a rating to the niche on a scale from 1 to

10. A score of 10 indicates that the niche is strong, and you
will likely be successful if you try to sell that product. The
further down the scale you go, the more difficult it will be to
succeed in that niche.

Find and click on Niche Score in the right corner. The score is
based on three focus areas: profit, demand, and competition.
The extension gives you a detailed breakdown of how it
scores these elements.
Niche History shows how the niche has performed over time.
You can see the total number of sales for each day and how
this has changed. You can also see the average rank and
price for the products and how this is trending.
For a more in-depth analysis of your target products and
niche, you’ll need to know the process. Our next checklist will
help you through that process.

5. Estimate Products Profitability within the Niche

Once you find a high-performing niche with potential, you will

want to be sure you can make a profit. The Profit
Calculator in AMZScout PRO Extension can help you
calculate profits for these potential products. Here’s how you
use the tool:

Step 1: From the AMZScout PRO dashboard, click the arrow

next to your chosen product.

Step 2: Select Profit Calculator.

Step 3: Enter product price and other costs in the new
window.

Step 4: Review the product weight and sizes, Amazon FBA

Fees, Net Margin, and Estimated Monthly Profit.
Having this knowledge gives you a good idea of how much
profit you can earn by selling similar products.

Universal Traits to Consider When Researching a Product

Below is a checklist of the important factors to consider when

performing market research to find products to sell on
Amazon.

1. Sales

The number of sales a product receives is a direct indicator of

its demand. Naturally, you want to look for items with a high
number of sales. If the top-performing products in a niche do
not have a lot of sales, it is generally a sign that the product is
not worth pursuing.

2. Price

The average sales price for a product niche lets you know how
much you can sell a product for and how much revenue you
can expect to generate if you gain a solid market share.

The ideal price range for Amazon products is between $30

and $70. These prices are high enough to earn strong
revenue while not limiting sales due to being too expensive.

3. Margins

The ultimate goal of business profit. Your margins measure

what percentage of your sales you keep as profit. Higher sales
prices and lower product costs lead to higher margins. You
can find the margin for a product by subtracting the total
product cost from the sales price and then dividing this
amount by the sales price.

At the very least you should aim for products with a margin of
35% if you want a sustainable business. Ideally, this number
would be upwards of 60%.
4. Seasonality

Seasonality represents how the demand for products changes

over the course of the year. There is a natural seasonality to
all items, as consumer spending drastically increases during
the holidays.

However, there are other items that are very seasonal and are
only purchased at high levels at certain times of the year. For
example, Halloween costumes or decorations. Most people
aren’t going to buy these throughout the year.
There is a potential to profit from these types of items but it is
better to not build your business around them.

5. Reviews
Reviews are one of the most important factors customers
consider when making a purchase. While products with a lot of
reviews are a sign of high demand, it is also a barrier to entry.
When evaluating different products, consumers will gravitate
to the ones with more reviews. As a new seller, it will be
harder for you to break through this niche.

6. Number of sellers

When researching products to sell on Amazon, it is important

to know how many other sellers are listing similar items. If the
market is saturated with a bunch of other sellers, it will be
much more competitive.

7. Size and weight

The size and weight of your items directly impact your

operating costs. If your products are large, it will cost more to
ship them and to store your inventory. It is a best practice to
look for smaller items as to not cut into your margins with
fulfillment fees.

8. Gated category

Amazon’s marketplace features gated and ungated

categories. Ungated categories are open to anyone while
gated categories require approval. Gaining approval for a
gated category will increase the time it takes for you to start
selling. Plus, the restriction for some categories is stringent. If
you wanted to sell fine jewelry, for instance, you would need to
also have an established brick and mortar store.

9. Legal restrictions

Certain types of products must adhere to various legal

requirements. For example, if you want to sell electronics you
will likely need to get your items certified by the Federal
Communications Commission (FCC). Getting these kinds of
products ready can be complicated.
10. Best Sellers Rank (BSR):

The Amazon Best Sellers ranking measures how well a

product is selling relative to others in the same category.
When performing product research, you should focus on the
items with a good BSR as these items often have the features
and characteristics that customers value the most.

Knowing the universal traits that apply to all products gives

you a good introduction to all selling strategies. Trying multiple
sales strategies can help you determine what is the best fit for
you.

Dropshipping, Wholesale, and Arbitrage

Product Research
A big part of choosing your sales strategy is understanding the
difference in product research. Below, we will go through
dropshipping, wholesale, and retail/online arbitrage product
research strategies.

Dropshipping

With dropshipping you list products on Amazon before you

source them from the supplier. When a customer places an
order, you buy the product from the supplier and have them
ship it straight to the customer.

Because you do not have to pay for dropshipping products

upfront, you have a bit more flexibility when it comes to the
cost of your products. This allows you to sell higher-priced
items. Sizing is also not as great of a concern as you do not
need to worry about big items incurring larger FBA fees.

That said, the logistics of the dropshipping fulfillment process

can impact your ability to generate high sales. If you use
dropshipping instead of Fulfilled by Amazon (FBA), your
products will not be eligible for Amazon Prime. Furthermore,
the longer delivery times that are a common part of
dropshipping may cause customers to look elsewhere. When
using this sales model, the quality of your supplier is just as
important as the product itself.

Wholesale

With the traditional retail sales model, you buy items in bulk
from brand owners at a wholesale price and then sell them at
the marked-up retail price. When wholesaling products it is a
good practice to avoid selling items from top brands. This is
because most brands sell their products directly to consumers
and you will not be able to compete with them in terms of
price.

Arbitrage

Retail and online arbitrage is the process of procuring a

product from one marketplace and then selling it for a higher
price on another. For example, let’s say you notice an item
that sells for $10 at your local Walmart but $20 on Amazon. In
this case, you would buy the item from Walmart and then sell
it on Amazon and keep the difference as profit.

When sourcing retail arbitrage items, price is the most

important consideration. The entire sales model depends on
your ability to get a product at a low price and flip it for more. It
is also important to make sure you have permission to sell the
items. Some brands only permit verified suppliers to sell their
products.

How to find products to sell for dropshipping, wholesale

or arbitrage

If you source your products through dropshipping, wholesale

or online arbitrage you can get deeper insights into the viability
of your products by using the Amazon Dropshipping &
Arbitrage tool.
The app helps you find products with high margins and low
competition by providing the fees for different items as well as
the number of sellers.

Here is what you need to do:

Step 1: Install the Online Arbitrage and Dropshipping

extension. You can add the plugin to your browser from this
link.

Step 2: Start your free trial. Enter simple details (like your
email) to continue. You don’t need to insert payment details
when starting.

Step 3: Browse Amazon to get product ideas. You can use

the regular Amazon.com search bar to find:

Categories or niches you have a personal investment in

(areas you are interested in)




Products trending on other marketplaces outside of

Amazon (Walmart, eBay, etc.)




Products offered by people you already work with

(dropshipping suppliers, wholesalers, etc.)

Step 4: Prioritize your product ideas. Scroll through

Amazon and check through the data for each item. The Online
Arbitrage and Dropshipping extension provide this
information:
 

Margins (margins over 50% are those worth taking note

of)




Fees from Amazon are necessary to pay to Amazon

(including FBA fees)




Seller types (if Amazon sells the product, it will be

challenging to win the buy box, focus on products with
only FBM and FBA sellers)


Mark the best products based on your criteria above for later
review.

Step 5: Check the TOP promising products. Open the

product page and use the new built-in window provided by the
app to find important information about the product. From
here, you can see if the product is private label, ungated, or
hazmat. Read more bout these three selling restrictions below.
Step 6: Check the historical data of the product. Check out
the price history and Buy Box history. Checking out price
fluctuations will help you decide upon the best sales strategy.
Step 7: Find out how much potential profit it offers. Use
the profit calculator to find out whether the product can make
you money. The costs depend on your business model and
may include:
 

Shipping costs (Get these from your supplier/wholesale

partner)




Advertising costs (from your PPC campaign bds)




Other (What else do you pay for to make your business

functional?)


The numbers will calculate based on the information you have,
producing new numbers within Profit Margin, Minimum Net,
and the ROI fields. Make note of these numbers to be sure
your product meets your profit expectations.

Get 10-in-1 Amazon Toolbox for Dropshipping, Arbitrage, and

Wholesale Sellers

TRY FOR FREE

Other factors when determining what products to sell

When reselling a product on Amazon, you need a

comprehensive view. The AMZScout Online Arbitrage and
Dropshipping extension help you with a complete picture.
Here are some other factors to consider:
 

If the product is a Private Label. These products are

sold by a single merchant with brand ownership of the
item. You won’t be able to source this exact product as a
result.




If the product is in a gated category or it has

hazardous materials (hazmat). Gated categories (or
hazmat) require additional certifications and costs you
need to be aware of.




If it has a Prime delivery. You won’t need to focus on

fast shipping if you dropship items that are already under
prime delivery.

Going through the complete process above gives you a

comprehensive picture of profitable products you can
effectively sell. Product research is an essential part of your
process, so it might still take some time before you come to a
good product. Using AMZScout’s lineup of tools will expedite
your gathering of data.

Using the AMZScout PRO Extension for a deep analysis

of potential products

A deeper analysis of your chosen products can be done

through the AMZScout PRO Extension. Below, we will
provide detailed steps to ensure you use this tool effectively
for all sales strategies:

Step 1: Install the AMZScout PRO Extension from this

link.
Step 2: See the AMZScout PRO Extension in the top-right
corner of your browser (alongside other extensions).

Step 3: Go to Amazon.com and search for the

products you found from the Onlne Arbitrage and
Dropshipping extension.
Step 4: Open the PRO extension by clicking the AMZScout
icon.

Step 5: Check out the number of sellers. Having more than

20 means that there is a high chance of strong competition.
You should also look at the net margin (which should be over
50%) and the date the product was first sold on Amazon.
Step 6: Analyze the product for sales potential. The
product score for reselling tells you about the potential of this
product for resale. Make special notes for those at seven (or
higher)
Step 7: Check historical data to see how the product sells
over time. Click the arrow just to the left of the product you
are reviewing to check historical data. Those who offer
consistent sales potential vs seasonal sales determine your
sales strategy.

A deep analysis of your chosen product determines its

competition and potential net margins. Historical data is also
just as important, so knowing when the sales are highest can
help you decide when to enter. Your sales strategy changes
heavily depending on how your product historically does.
Level up Your Research with Ready-to-Go Product Ideas

Want even more help finding the most profitable products?

When you sign up for an annual or lifetime bundle with
AMZScout, in addition to our comprehensive toolset, you’ll
also receive:

Monthly reports on Amazon's hottest products that are

trending each month




19 new niche and product ideas every week, selected by

AMZScout AI


This will save you valuable time and provide you with a
continuous stream of items to research for your business.

Get the annual bundle and so you can discover new product
ideas, worry-free.

Don’t Miss Out on New Product Trends! Get Hot Product Ideas
Weekly with an AMZScout!

START FREE TRIAL

Ways to Research Products

There are several different approaches you can take to find
profitable products to sell on Amazon. Below is a quick
overview of the primary methods:

1. Look for Products Manually

The first way to find products to sell on Amazon is to look for
them manually. This will involve you searching for products on
Amazon and other eCommerce marketplaces and websites to
come up with ideas.

A good starting place is the Amazon best sellers list. Amazon

keeps an active list of the top-selling products for each
category you can quickly use to find the most in-demand
products.
You can also check trends using a platform like Google
Trends to see how interest in an item is changing over time.

Manual research, by comparison, is a huge waste of time. The

manual process also doesn’t give you any information on
potential product profits.

2. Use Amazon Research Tools

The next way to do Amazon product research is to use
software to help you streamline the research process. With an
Amazon research tool, you can view the historical sales data
from current Amazon product listings to get a clear idea of
how much demand there is for a certain product and how
strong the competition is. We will discuss how to implement
this method in more detail below.

3. Hire Freelancers or Services

Another way to help you research products to sell on Amazon
is to hire a freelancer or company to handle this process for
you. This approach can save you time if you’re unable to
conduct research yourself, but freelancers may not possess
the necessary knowledge and experience necessary to
perform quality product research. Sellerhook is a trusted
company that can effectively select strong product ideas for
you based on your specific criteria. Take advantage of the
expertise and dedicated team of professionals available
at Sellerhook, along with countless success stories, to help
you move forward with your own products.

Now that we’ve outlined the various ways to find products,

let's take a look at AMZScout’s helpful courses and other
resources.
Helpful AMZScout Courses and Resources
Once you know how to research products, it is beneficial to
expand your knowledge by learning more about selling on
Amazon. Here are some of the useful resources you can use
to learn more about how to research products to sell on
Amazon:

Step-By-Step Amazon Seller Course

The Step-By-Step Amazon Seller Course is a 23 part video
series that walks you through all the steps needed to get
started as a new Amazon seller. The course not only
covers how to find products to sell but also how to negotiate
with suppliers, how to set up your seller account, and much
more.

Amazon Seller MasterClasses

The Amazon Seller MasterClasses offer hour-plus-long
trainings from experienced six and seven-figure Amazon
sellers. In these webinars, the instructors teach important
Amazon concepts like how to find low competition items and
how to optimize your PPC ad campaigns for success.

Amazon University
For even more thorough training, you can enroll in one of the
Amazon University courses. These comprehensive training
sessions are taught by experienced Amazon sellers who walk
you through less commonly used techniques to give you
advanced knowledge for running your Amazon business.

Monthly Trends and Reports

The monthly trends reports provide details about emerging
opportunities to sell on Amazon. You can use the reports to
see what markets have been growing in demand and to find
interesting ideas for profitable products.

Conclusion
As you can see, there are many things to consider when
beginning Amazon product research. Following the guidelines
and tips in this post will help you get started with your
research process.

If you want to streamline your research, AMZScout provides

fast and accurate insights to give sellers time to do what they
love — grow their business — without having to spend hours
manually researching marketplaces and trying new tactics
every day.

. https://youtu.be/-9qOCPAOr_8?si=4OpQY-Itb0uteb_L

How to Do Amazon Product

Research Using the 3 Best
FBA Sellers’ Tools
One of the most challenging parts of selling on Amazon is
finding the right product to sell. With the sheer size of
Amazon's catalog, there is a nearly endless supply of potential
products. As a result, it can be hard to know where to begin.

Table of contents

. Product Research Definition and Purposes

. Product Research for Different Selling Strategies
. Private Label Product Research Guide
. Dropshipping Wholesale and Arbitrage Product Research
 . Ways to Research Products

. Look for Products Manually

. Use Amazon Research Tools
. Hire Freelancers or Services

. Helpful AMZScout Courses and Resources

. Step-By-Step Amazon Seller Course

. Amazon Seller MasterClasses
. Amazon University
. Monthly Trends and Reports

This guide will simplify the process by teaching you how to do

product research to find profitable products to sell on
Amazon.

Product Research Definition and

Purposes

Amazon product research is the process of analyzing and

validating the profitable potential for a particular item. The
purpose of the process is for the researcher to gain an
accurate idea of how successful selling a particular item can
be — before you begin selling it.

After you conduct product research, you will understand:

The total demand and size of the market for a product

 


How competitive a product is and who the main

competitors are




How interest in the product is changing over time




How much it will cost to source the product




How much you can get from selling the product

Product Research for Different

Selling Strategies
The “how” of your selling process changes product research.
To find out more about how selling strategies impact research
methods, read below.

Private Label Product Research Guide

The private label market has recently hit almost $160 billion,
making up 20% of the market. It is the most popular because it
offers excellent profit potential. Its intense growth mainly
comes from the relatively low barriers to entry.

With private label selling, you partner with a supplier that

manufactures a generic product that you can sell under your
name and branding. This is one of the most common sales
methods for new sellers, as it allows you to quickly create your
own product without having to invest heavily in its
development.

When sourcing private label products, it is important to look for

simple items. Too many complexities will bog down the
manufacturing process and increase your product costs.

In this step-by-step analysis, we will show you how to use the

suite of AMZScout Amazon business tools to research
products and niches that fit your desired criteria.

1. Generate Product Ideas

The first step is to come up with your initial product ideas

using the AMZScout Product Database. The database
contains an archive of millions of products listed on Amazon.
You can use the tool to see sales data for different products to
understand how well they perform.

Step 1: Open the AMZScout Product Database and start

your free trial. You do not need to provide payment card
details at this point.

Step 2: Define the most important criteria for you. You can
filter your search results by price, category, sales, reviews,
rating, size, weight, and more. You can also use the Product
Selections feature for ready-made search results with proven
effectiveness.
Step 3: Check the “New Products” or “Trending
Products” filter to find newly released products or those with
high, recent sales.
Step 4: After you click/tap “Find Products”, you’ll see all
products that fit your criteria.
Step 5: Create a list based on products you have the most
interest in. If products don’t meet your needs (they might be
difficult to sell or boring), you can remove them from your list.
You want to review this information to pinpoint the results that
best match your business needs. If you need to refine your
results you can always apply additional filters to your search.

2. Find Keyword Ideas

After you come up with your initial product ideas, the next step
is to perform keyword research. This will allow you to learn
what related terms customers use to find that type of product.
It also tells you how many searches a product gets.
You can find this information using the AMZScout Keyword
Search tool. The software lets you search for any phrase to
find similar terms that customers use on Amazon.

Step 1: Log in to your AMZScout Account (or create your

account if you don’t have one) and open Keyword Search.

Step 2: Enter your seed phrase into the search box.

Step 3: Filter the results by the number of words or their

monthly search volume.
Step 4: Click/tap Find Keywords.

Step 5: Review the list of keywords that match your criteria.

There you can find the monthly search volume for each term
to see exactly how often people are looking for that product.
You can drill into the search statistics to get a historical view of
the changes in volume over the previous five months.

With this information, you can get a better understanding of

the demand and viability of a product. You want to look for
items that have a good amount of related keywords with high
search traffic. This will ensure that the demand will be high
enough to support your Amazon business.

To find products that correspond to a keyword, click the term.

Doing so takes you to the product database which will
populate results that include the target keyword.
Discover new keywords to improve your listing and get more
customers from search

TRY AMZ KEYWORD TOOLS FOR FREE

3. Search for Niche on Amazon

The next step in your product research is to review the niche

for your target product by searching it on Amazon and
analyzing the niche’s performance.

Before you search for a niche on Amazon, you’ll want to

download the AMZScout PRO Product Finder Extension.
This Google Chrome extension lets you pull sales data for any
product or category as you are browsing the Amazon
marketplace.

Step 1: Click here to get the AMZScout PRO Extension.

Step 2: Go to Amazon and enter a keyword (for example, a

long-tail one like “travel bags for men”) from your keyword
research into the search field. Amazon will take you to their
Search Engine Results Page (SERP) containing the most
relevant products.
Step 3: Open the AMZScout PRO Extension to review the
data. Click the round button in the bottom left corner of your
browser. You will see a dashboard you can use to analyze
products.
Step 4: Review the historical sales data for each
niche. This information includes its estimated sales, revenue,
margins, customer review numbers, and more— this offers a
look similar to the AMZScout Product Database
In addition to these stats, the PRO Extension provides
detailed insights into the niche as a whole so that you can
assess if it is a market worth entering.

4. Analyze the Niche

You can assess the viability of a niche by reviewing two

important metrics: Niche Score and Niche History.

Niche Score assigns a rating to the niche on a scale from 1 to

10. A score of 10 indicates that the niche is strong, and you
will likely be successful if you try to sell that product. The
further down the scale you go, the more difficult it will be to
succeed in that niche.

Find and click on Niche Score in the right corner. The score is
based on three focus areas: profit, demand, and competition.
The extension gives you a detailed breakdown of how it
scores these elements.
Niche History shows how the niche has performed over time.
You can see the total number of sales for each day and how
this has changed. You can also see the average rank and
price for the products and how this is trending.
For a more in-depth analysis of your target products and
niche, you’ll need to know the process. Our next checklist will
help you through that process.

5. Estimate Products Profitability within the

Niche

Once you find a high-performing niche with potential, you will

want to be sure you can make a profit. The Profit
Calculator in AMZScout PRO Extension can help you
calculate profits for these potential products. Here’s how you
use the tool:

Step 1: From the AMZScout PRO dashboard, click the arrow

next to your chosen product.

Step 2: Select Profit Calculator.

Step 3: Enter product price and other costs in the new
window.

Step 4: Review the product weight and sizes, Amazon FBA

Fees, Net Margin, and Estimated Monthly Profit.
Having this knowledge gives you a good idea of how much
profit you can earn by selling similar products.

Universal Traits to Consider When Researching

a Product

Below is a checklist of the important factors to consider when

performing market research to find products to sell on
Amazon.

1. Sales

The number of sales a product receives is a direct indicator of

its demand. Naturally, you want to look for items with a high
number of sales. If the top-performing products in a niche do
not have a lot of sales, it is generally a sign that the product is
not worth pursuing.

2. Price

The average sales price for a product niche lets you know how
much you can sell a product for and how much revenue you
can expect to generate if you gain a solid market share.

The ideal price range for Amazon products is between $30

and $70. These prices are high enough to earn strong
revenue while not limiting sales due to being too expensive.

3. Margins
The ultimate goal of business profit. Your margins measure
what percentage of your sales you keep as profit. Higher sales
prices and lower product costs lead to higher margins. You
can find the margin for a product by subtracting the total
product cost from the sales price and then dividing this
amount by the sales price.

At the very least you should aim for products with a margin of
35% if you want a sustainable business. Ideally, this number
would be upwards of 60%.

4. Seasonality

Seasonality represents how the demand for products changes

over the course of the year. There is a natural seasonality to
all items, as consumer spending drastically increases during
the holidays.

However, there are other items that are very seasonal and are
only purchased at high levels at certain times of the year. For
example, Halloween costumes or decorations. Most people
aren’t going to buy these throughout the year.
There is a potential to profit from these types of items but it is
better to not build your business around them.
5. Reviews

Reviews are one of the most important factors customers

consider when making a purchase. While products with a lot of
reviews are a sign of high demand, it is also a barrier to entry.
When evaluating different products, consumers will gravitate
to the ones with more reviews. As a new seller, it will be
harder for you to break through this niche.

6. Number of sellers

When researching products to sell on Amazon, it is important

to know how many other sellers are listing similar items. If the
market is saturated with a bunch of other sellers, it will be
much more competitive.

7. Size and weight

The size and weight of your items directly impact your

operating costs. If your products are large, it will cost more to
ship them and to store your inventory. It is a best practice to
look for smaller items as to not cut into your margins with
fulfillment fees.

8. Gated category

Amazon’s marketplace features gated and ungated

categories. Ungated categories are open to anyone while
gated categories require approval. Gaining approval for a
gated category will increase the time it takes for you to start
selling. Plus, the restriction for some categories is stringent. If
you wanted to sell fine jewelry, for instance, you would need to
also have an established brick and mortar store.

9. Legal restrictions

Certain types of products must adhere to various legal

requirements. For example, if you want to sell electronics you
will likely need to get your items certified by the Federal
Communications Commission (FCC). Getting these kinds of
products ready can be complicated.

10. Best Sellers Rank (BSR):

The Amazon Best Sellers ranking measures how well a

product is selling relative to others in the same category.
When performing product research, you should focus on the
items with a good BSR as these items often have the features
and characteristics that customers value the most.

Knowing the universal traits that apply to all products gives

you a good introduction to all selling strategies. Trying multiple
sales strategies can help you determine what is the best fit for
you.

Dropshipping, Wholesale, and Arbitrage

Product Research

A big part of choosing your sales strategy is understanding the

difference in product research. Below, we will go through
dropshipping, wholesale, and retail/online arbitrage product
research strategies.

Dropshipping

With dropshipping you list products on Amazon before you

source them from the supplier. When a customer places an
order, you buy the product from the supplier and have them
ship it straight to the customer.

Because you do not have to pay for dropshipping products

upfront, you have a bit more flexibility when it comes to the
cost of your products. This allows you to sell higher-priced
items. Sizing is also not as great of a concern as you do not
need to worry about big items incurring larger FBA fees.

That said, the logistics of the dropshipping fulfillment process

can impact your ability to generate high sales. If you use
dropshipping instead of Fulfilled by Amazon (FBA), your
products will not be eligible for Amazon Prime. Furthermore,
the longer delivery times that are a common part of
dropshipping may cause customers to look elsewhere. When
using this sales model, the quality of your supplier is just as
important as the product itself.

Wholesale

With the traditional retail sales model, you buy items in bulk
from brand owners at a wholesale price and then sell them at
the marked-up retail price. When wholesaling products it is a
good practice to avoid selling items from top brands. This is
because most brands sell their products directly to consumers
and you will not be able to compete with them in terms of
price.

Arbitrage

Retail and online arbitrage is the process of procuring a

product from one marketplace and then selling it for a higher
price on another. For example, let’s say you notice an item
that sells for $10 at your local Walmart but $20 on Amazon. In
this case, you would buy the item from Walmart and then sell
it on Amazon and keep the difference as profit.

When sourcing retail arbitrage items, price is the most

important consideration. The entire sales model depends on
your ability to get a product at a low price and flip it for more. It
is also important to make sure you have permission to sell the
items. Some brands only permit verified suppliers to sell their
products.

How to find products to sell for dropshipping,

wholesale or arbitrage

If you source your products through dropshipping, wholesale

or online arbitrage you can get deeper insights into the viability
of your products by using the Amazon Dropshipping &
Arbitrage tool.

The app helps you find products with high margins and low
competition by providing the fees for different items as well as
the number of sellers.
Here is what you need to do:

Step 1: Install the Online Arbitrage and Dropshipping

extension. You can add the plugin to your browser from this
link.

Step 2: Start your free trial. Enter simple details (like your
email) to continue. You don’t need to insert payment details
when starting.

Step 3: Browse Amazon to get product ideas. You can use

the regular Amazon.com search bar to find:

Categories or niches you have a personal investment in

(areas you are interested in)




Products trending on other marketplaces outside of

Amazon (Walmart, eBay, etc.)



 Products offered by people you already work with
(dropshipping suppliers, wholesalers, etc.)

Step 4: Prioritize your product ideas. Scroll through

Amazon and check through the data for each item. The Online
Arbitrage and Dropshipping extension provide this
information:

Margins (margins over 50% are those worth taking note

of)




Fees from Amazon are necessary to pay to Amazon

(including FBA fees)




Seller types (if Amazon sells the product, it will be

challenging to win the buy box, focus on products with
only FBM and FBA sellers)

Mark the best products based on your criteria above for later
review.

Step 5: Check the TOP promising products. Open the

product page and use the new built-in window provided by the
app to find important information about the product. From
here, you can see if the product is private label, ungated, or
hazmat. Read more bout these three selling restrictions below.
Step 6: Check the historical data of the product. Check out
the price history and Buy Box history. Checking out price
fluctuations will help you decide upon the best sales strategy.
Step 7: Find out how much potential profit it offers. Use
the profit calculator to find out whether the product can make
you money. The costs depend on your business model and
may include:
 

Shipping costs (Get these from your supplier/wholesale

partner)




Advertising costs (from your PPC campaign bds)




Other (What else do you pay for to make your business

functional?)


The numbers will calculate based on the information you have,
producing new numbers within Profit Margin, Minimum Net,
and the ROI fields. Make note of these numbers to be sure
your product meets your profit expectations.

Get 10-in-1 Amazon Toolbox for Dropshipping, Arbitrage, and

Wholesale Sellers

TRY FOR FREE

Other factors when determining what products to sell

When reselling a product on Amazon, you need a
comprehensive view. The AMZScout Online Arbitrage and
Dropshipping extension help you with a complete picture.
Here are some other factors to consider:

If the product is a Private Label. These products are

sold by a single merchant with brand ownership of the
item. You won’t be able to source this exact product as a
result.




If the product is in a gated category or it has

hazardous materials (hazmat). Gated categories (or
hazmat) require additional certifications and costs you
need to be aware of.




If it has a Prime delivery. You won’t need to focus on

fast shipping if you dropship items that are already under
prime delivery.


Going through the complete process above gives you a
comprehensive picture of profitable products you can
effectively sell. Product research is an essential part of your
process, so it might still take some time before you come to a
good product. Using AMZScout’s lineup of tools will expedite
your gathering of data.

Using the AMZScout PRO Extension for a deep

analysis of potential products

A deeper analysis of your chosen products can be done

through the AMZScout PRO Extension. Below, we will
provide detailed steps to ensure you use this tool effectively
for all sales strategies:

Step 1: Install the AMZScout PRO Extension from this

link.

Step 2: See the AMZScout PRO Extension in the top-right

corner of your browser (alongside other extensions).
Step 3: Go to Amazon.com and search for the
products you found from the Onlne Arbitrage and
Dropshipping extension.
Step 4: Open the PRO extension by clicking the AMZScout
icon.

Step 5: Check out the number of sellers. Having more than

20 means that there is a high chance of strong competition.
You should also look at the net margin (which should be over
50%) and the date the product was first sold on Amazon.
Step 6: Analyze the product for sales potential. The
product score for reselling tells you about the potential of this
product for resale. Make special notes for those at seven (or
higher)
Step 7: Check historical data to see how the product sells
over time. Click the arrow just to the left of the product you
are reviewing to check historical data. Those who offer
consistent sales potential vs seasonal sales determine your
sales strategy.
A deep analysis of your chosen product determines its
competition and potential net margins. Historical data is also
just as important, so knowing when the sales are highest can
help you decide when to enter. Your sales strategy changes
heavily depending on how your product historically does.

Level up Your Research with Ready-to-Go Product Ideas

Want even more help finding the most profitable products?

When you sign up for an annual or lifetime bundle with
AMZScout, in addition to our comprehensive toolset, you’ll
also receive:

Monthly reports on Amazon's hottest products that are

trending each month




19 new niche and product ideas every week, selected by

AMZScout AI

This will save you valuable time and provide you with a
continuous stream of items to research for your business.

Get the annual bundle and so you can discover new product
ideas, worry-free.
Don’t Miss Out on New Product Trends! Get Hot Product Ideas
Weekly with an AMZScout!

START FREE TRIAL

Ways to Research Products

There are several different approaches you can take to find

profitable products to sell on Amazon. Below is a quick
overview of the primary methods:

1. Look for Products Manually

The first way to find products to sell on Amazon is to look for
them manually. This will involve you searching for products on
Amazon and other eCommerce marketplaces and websites to
come up with ideas.

A good starting place is the Amazon best sellers list. Amazon

keeps an active list of the top-selling products for each
category you can quickly use to find the most in-demand
products.
You can also check trends using a platform like Google
Trends to see how interest in an item is changing over time.

Manual research, by comparison, is a huge waste of time. The

manual process also doesn’t give you any information on
potential product profits.

2. Use Amazon Research Tools

The next way to do Amazon product research is to use

software to help you streamline the research process. With an
Amazon research tool, you can view the historical sales data
from current Amazon product listings to get a clear idea of
how much demand there is for a certain product and how
strong the competition is. We will discuss how to implement
this method in more detail below.

3. Hire Freelancers or Services

Another way to help you research products to sell on Amazon

is to hire a freelancer or company to handle this process for
you. This approach can save you time if you’re unable to
conduct research yourself, but freelancers may not possess
the necessary knowledge and experience necessary to
perform quality product research. Sellerhook is a trusted
company that can effectively select strong product ideas for
you based on your specific criteria. Take advantage of the
expertise and dedicated team of professionals available
at Sellerhook, along with countless success stories, to help
you move forward with your own products.
Now that we’ve outlined the various ways to find products,
let's take a look at AMZScout’s helpful courses and other
resources.

Helpful AMZScout Courses and

Resources

Once you know how to research products, it is beneficial to

expand your knowledge by learning more about selling on
Amazon. Here are some of the useful resources you can use
to learn more about how to research products to sell on
Amazon:
Step-By-Step Amazon Seller Course

The Step-By-Step Amazon Seller Course is a 23 part video

series that walks you through all the steps needed to get
started as a new Amazon seller. The course not only
covers how to find products to sell but also how to negotiate
with suppliers, how to set up your seller account, and much
more.

Amazon Seller MasterClasses

The Amazon Seller MasterClasses offer hour-plus-long

trainings from experienced six and seven-figure Amazon
sellers. In these webinars, the instructors teach important
Amazon concepts like how to find low competition items and
how to optimize your PPC ad campaigns for success.

Amazon University

For even more thorough training, you can enroll in one of the
Amazon University courses. These comprehensive training
sessions are taught by experienced Amazon sellers who walk
you through less commonly used techniques to give you
advanced knowledge for running your Amazon business.

Monthly Trends and Reports

The monthly trends reports provide details about emerging

opportunities to sell on Amazon. You can use the reports to
see what markets have been growing in demand and to find
interesting ideas for profitable products.

Conclusion

As you can see, there are many things to consider when

beginning Amazon product research. Following the guidelines
and tips in this post will help you get started with your
research process.

If you want to streamline your research, AMZScout provides

fast and accurate insights to give sellers time to do what they
love — grow their business — without having to spend hours
manually researching marketplaces and trying new tactics
every day.
 Recommended for you

Finding Most Sold Items on Amazon: 10 Best Seller Examples and How-
ToAmazon Product Discovery Guide Using AMZScout ToolsHow to Source
Products to Sell on Amazon: Best Sourcing StrategiesAMZScout vs. Other
Product Research ToolsBest Items to Sell on Amazon: What to Sell for Profit in
2023

 Product Research Tools

 Product Database
 PRO Extension
 Quick View
 Dropshipping, Arbitrage, and Wholesale Extension for Amazon

 Keywords & Product Listing Tools

 Keyword Tools for Amazon
 Product Keywords Lookup 2.0
 Keyword Search
 Keyword Tracker
  Free Tools
 Fees Calculator for Amazon FBA
 Stock Stats
 Sales Estimator

 Trends & Product Ideas

 Monthly Reports
 Weekly Hot Products
 Individual Product Research
 Free Bonuses

 Learning Opportunities
 Step-by-Step Courses
 MasterClasses
 University
 Blog

 Partnerships

Connect Your Store to

Google Search Console
(GSC), Google Analytics
(GA), and Bing Webmaster
Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.

Google Search Console, Google Analytics, and Bing Webmaster

Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

With 45,476 stores operating on their platform, BigCommerce has

become one of the world’s leading e-commerce solutions for online
businesses.
They’ve had steady quarter-over-quarter growth for the past few
years, solidifying them as a force to be reckoned with in the e-
commerce SaaS space.

As with other platforms like Shopify, it’s up to each online store to

handle its marketing, which is where SEO (search engine
optimization) enters the picture.

BigCommerce SEO is a must for any store owner hoping to expand

their influence online, generate more traffic, and earn more
revenue.

A plus is that BigCommerce has some incredibly useful SEO features

straight out of the box, making it far easier to keep track of your
optimizations.

Besides that, a lot of work goes into building an effective SEO

campaign, but that effort pays for itself and then some due to the
results it can provide.

32% of businesses swear by SEO, as it provides a higher ROI than

any other marketing channel.

It’s also extremely cost-effective, as there are no costs associated

with optimizing your content for search engines.

In fact, if you’re an online store owner with plenty of spare time, you
can do almost everything yourself (although you may need some
help creating content).

Also, fear not if you’re clueless about optimizing websites for search
engines, as we’re here to provide a step-by-step guide on
developing a successful BigCommerce SEO campaign, so stay tuned
to learn more.

Why SEO Matters for E-

Commerce Stores
Raising brand awareness for a new online store is no easy feat,
especially if you lack a marketing budget.
Social media advertising, PPC (pay-per-click) ads, and Google
shopping campaigns are all pretty costly to implement – and they
may be outside the realm of possibility if you’re just starting out.

That’s why SEO is the #1 choice for promoting e-commerce stores.

Not only is it extremely affordable, but it’s also enormously effective

for building a customer base when done correctly.

Why is that?

There are lots of reasons why, but arguably the biggest one is
that 89% of customers begin their buying process with a search
engine.

Regardless of the types of products you sell, your target audience

will use search engines like Google and Bing to find them.

With a little SEO magic, you can get your e-commerce store to
appear at the top of the search results for queries related to your
products.

When combined with CRO (conversion rate optimization), you’ll

enjoy a steady influx of organic traffic that you can convert into
leads and sales.

It’s truly the gift that keeps on giving, as you’ll continue to generate
targeted traffic from your highest-ranking pages well after their
publish date (especially if you periodically update them).

SEO is also great for opening up other marketing possibilities for

your business.

Once you start earning more revenue due to higher SERP (search
engine results pages) rankings, you’ll have the budget to invest in
costlier methods like paid ads, Google shopping campaigns,
and using AI.

BigCommerce’s Out-of-the-
Box SEO Tools
With a BigCommerce store, you’ll already have some powerful SEO
tools.

The team at BigCommerce knows how essential SEO is for online

stores, so they included some handy features that make optimizing
for search engines easier than it would have been.

SEO-friendly URLs
URL structure plays a big role in SEO, especially for Microsoft’s
Bing.

No matter which search engine you’re optimizing for, you’ll always

want to utilize a simple, uniform URL structure.

BigCommerce has your back in this regard, as it automatically

creates SEO-friendly URLs that are short and sweet for your product,
category, and landing pages. You also have the option to alter your
URL settings to adhere to your standards.

This ensures you’ll never have to worry if your URLs aren’t

formatted properly or contain the right keywords.

A clunky URL structure can confuse search engine crawler bots,

which is why it’s nice to have tidy URLs without lifting a finger.

Unique URLs
The team at BigCommerce also included a way to prevent duplicate
content from appearing on your online store by ensuring every
unique page has only one URL.

This is great because duplicate content is a huge issue for e-

commerce SEO.

Whenever two or more pages share the same URL and content,
search engine crawlers become confused and don’t know which to
index, which can lead to them all disappearing from the SERPs.

Duplicate content is so prevalent in e-commerce due to the nature

of product pages. Most products feature different colors and sizes,
and they have individual pages for each. Without using canonical
tags, it’s extremely easy for an e-commerce store to rack up tons of
duplicate pages.
With BigCommerce, you’ll avoid those headaches entirely, which is
a huge perk.

Microdata
Microdata is automatically built into your product pages with
BigCommerce, which enhances how your website appears in the
search results.

Also called ‘rich snippets,’ microdata will help your site stand out
amongst a sea of blue hyperlinks. With microdata, features like
reviews, pricing, brand, and stock levels will appear alongside the
link to your site, adding extra information and visual appeal for
users scrolling by.

This can mean the difference between a click and being ignored. For
instance, if your online store appears alongside others, yet yours
has microdata showing a 5-star review average, users are more
likely to click on your result than others with no reviews.

Built-in content delivery network (CDN)

Page speed is a huge SEO ranking factor, so it’s not something you
should take lightly. If your website doesn’t load within a fraction of a
second, most users will click back to the SERPs and select another
result.

Google also has its Core Web Vitals test, which runs on every site in
its index to ensure proper speed for both loading content and user
interaction.

Fail the test, and you’re far less likely to rank well on the SERPs.

One of the best ways to speed up a website is to use a content

delivery network, and BigCommerce includes one for all its online
stores. The CDN works hand-in-hand with your store to boost
performance, primarily by loading photographs, videos, and other
media sources as quickly as possible.

As long as you don’t go crazy with Javascript, uncompressed photos,

and videos with giant file sizes, your BigCommerce store shouldn’t
have a problem with Google’s test, and your customers will enjoy
lightning-fast loading speeds.
Automatic URL rewrites and 301
redirects
This feature is excellent for keeping your URL and site architecture
nice and organized.

A common SEO pain point for e-commerce store owners is when

they have to rename one of their products or replace one product
with another. If they rename a product, they must remember to
adjust the URL to reflect the change, which is surprisingly easy to
forget.

If they replace a product, they must use a 301 redirect to direct

customers to the new page from the original link. BigCommerce
solves both of these issues by automating redirects and URL
changes.

Whenever you rename a product, the URL will automatically change

to reflect that. The same is true if you replace a product, as
BigCommerce will add a 301 redirect without you having to lift a
finger.

A Step-by-Step Guide to
Mastering BigCommerce
SEO
While BigCommerce’s included SEO features are undeniably useful,
they’re only supplementary tools – so you’ll need to know how to
develop a search campaign from scratch.

Here’s a step-by-step overview of planning, launching, and

monitoring an effective SEO campaign for your online store.
Step #1: Understand Your
Target Audience and Build
a Buyer Persona
You can think of SEO as a mind-reading game.

What do we mean by that?

Think back to the last time you used a search engine like Google.

You likely asked some type of a question with your search query,
such as ‘Is pork meat red or white,’ just as an example. Doing a
quick Google search, plenty of web pages are dedicated to
answering this question.

How did they know to target that keyword for a piece of content?

They knew it was worth their time and money because of two
factors: keyword research and their knowledge of their target
audience. When researching keywords, they noticed that lots of
people were wondering if pork was red meat or not due to the high
search volume of the keyword ‘is pork meat red or white.’

A high search volume means there’s a lot of interest in the keyword,

meaning creating a piece of content for it has the potential to
generate lots of traffic. Besides that, they have a strong
understanding of their target audience, so they know it’s a
prevalent question (they might even hear it asked every day).

Based on those two factors, they decided to use their resources to

create an informational piece of content that answers the question
the keyword poses.

As a search engine user, you aren’t privy to all this behind-the-

scenes magic. All you see is that someone read your mind and
created content that answers your question.

The first step of becoming an SEO mind reader is to gain a deep

understanding of your target audience, and one of the best ways to
do so is to create a buyer persona.
 Tips for creating a buyer persona
To develop a buyer persona (also called customer avatar), you’ll
need to familiarize yourself with your target audience’s wants,
needs, and desires.

That way, through keyword research and understanding what your

customers want, you can ‘read their minds’ by creating content
perfectly tailored to their needs.

You’ll be able to answer their most pressing questions, solve their

problems, and inform them of crucial new developments that matter
to them.

Buyer personas are also crucial for understanding the type of tone
your audience responds to, which is invaluable for your content
creation efforts.

A buyer persona is a fictional member of your core audience that

you create to gain insights into how your customers think.

You should give them the following:

 A name
 An occupation
 A residence
 Hobbies
 Interests
 Pain points
 Preferred shopping channels
 Shopping habits

Each aspect of your buyer persona MUST come directly from hard
data about your target audience.

The best way to do that is to A) analyze the habits of your target

demographics (including analyzing any customer data you have
available) and B) think like a member of your audience by
frequenting their online hangouts.

Take to relevant forums, Facebook groups, and sites like Reddit to

peer inside the minds of your potential customers. Pay attention to
the questions they ask, the type of language they use, and the
products they’re interested in to understand them better.
 Step #2: Connect Your
Store to Google Search
Console (GSC), Google
Analytics (GA), and Bing
Webmaster Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.

Google Search Console, Google Analytics, and Bing Webmaster

Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

GSC is a great place to start, but you’ll need first to verify that you
own your online store before you can start using the tool. To add
your store, log in to GSC using your Google account (you’ll need to
create one if you don’t have one), and select Add Property from
the drop-down menu.

Next, you’ll need to choose the type of property you want to add,
and the options are:

 URL-prefix property
 Domain property
 Google-hosted property

For BigCommerce stores, your best bet is to choose the URL-prefix

property. This option also grants you more ways to verify your
website, which is a plus.

Next, you’ll need to verify ownership, and you’ll have several

methods available. You also have the option of verifying later if you
don’t have the time right now. As soon as the verification is
complete, you’ll start to see your site data after a few days.

With 45,476 stores operating on their platform, BigCommerce has

become one of the world’s leading e-commerce solutions for online
businesses.

They’ve had steady quarter-over-quarter growth for the past few

years, solidifying them as a force to be reckoned with in the e-
commerce SaaS space.

As with other platforms like Shopify, it’s up to each online store to

handle its marketing, which is where SEO (search engine
optimization) enters the picture.

BigCommerce SEO is a must for any store owner hoping to expand

their influence online, generate more traffic, and earn more
revenue.

A plus is that BigCommerce has some incredibly useful SEO features

straight out of the box, making it far easier to keep track of your
optimizations.

Besides that, a lot of work goes into building an effective SEO

campaign, but that effort pays for itself and then some due to the
results it can provide.

32% of businesses swear by SEO, as it provides a higher ROI than

any other marketing channel.

It’s also extremely cost-effective, as there are no costs associated

with optimizing your content for search engines.

In fact, if you’re an online store owner with plenty of spare time, you
can do almost everything yourself (although you may need some
help creating content).

Also, fear not if you’re clueless about optimizing websites for search
engines, as we’re here to provide a step-by-step guide on
developing a successful BigCommerce SEO campaign, so stay tuned
to learn more.

Why SEO Matters for E-

Commerce Stores
Raising brand awareness for a new online store is no easy feat,
especially if you lack a marketing budget.
Social media advertising, PPC (pay-per-click) ads, and Google
shopping campaigns are all pretty costly to implement – and they
may be outside the realm of possibility if you’re just starting out.

That’s why SEO is the #1 choice for promoting e-commerce stores.

Not only is it extremely affordable, but it’s also enormously effective

for building a customer base when done correctly.

Why is that?

There are lots of reasons why, but arguably the biggest one is
that 89% of customers begin their buying process with a search
engine.

Regardless of the types of products you sell, your target audience

will use search engines like Google and Bing to find them.

With a little SEO magic, you can get your e-commerce store to
appear at the top of the search results for queries related to your
products.

When combined with CRO (conversion rate optimization), you’ll

enjoy a steady influx of organic traffic that you can convert into
leads and sales.

It’s truly the gift that keeps on giving, as you’ll continue to generate
targeted traffic from your highest-ranking pages well after their
publish date (especially if you periodically update them).

SEO is also great for opening up other marketing possibilities for

your business.

Once you start earning more revenue due to higher SERP (search
engine results pages) rankings, you’ll have the budget to invest in
costlier methods like paid ads, Google shopping campaigns,
and using AI.

BigCommerce’s Out-of-the-
Box SEO Tools
With a BigCommerce store, you’ll already have some powerful SEO
tools.

The team at BigCommerce knows how essential SEO is for online

stores, so they included some handy features that make optimizing
for search engines easier than it would have been.

SEO-friendly URLs
URL structure plays a big role in SEO, especially for Microsoft’s
Bing.

No matter which search engine you’re optimizing for, you’ll always

want to utilize a simple, uniform URL structure.

BigCommerce has your back in this regard, as it automatically

creates SEO-friendly URLs that are short and sweet for your product,
category, and landing pages. You also have the option to alter your
URL settings to adhere to your standards.

This ensures you’ll never have to worry if your URLs aren’t

formatted properly or contain the right keywords.

A clunky URL structure can confuse search engine crawler bots,

which is why it’s nice to have tidy URLs without lifting a finger.

Unique URLs
The team at BigCommerce also included a way to prevent duplicate
content from appearing on your online store by ensuring every
unique page has only one URL.

This is great because duplicate content is a huge issue for e-

commerce SEO.

Whenever two or more pages share the same URL and content,
search engine crawlers become confused and don’t know which to
index, which can lead to them all disappearing from the SERPs.

Duplicate content is so prevalent in e-commerce due to the nature

of product pages. Most products feature different colors and sizes,
and they have individual pages for each. Without using canonical
tags, it’s extremely easy for an e-commerce store to rack up tons of
duplicate pages.
With BigCommerce, you’ll avoid those headaches entirely, which is
a huge perk.

Microdata
Microdata is automatically built into your product pages with
BigCommerce, which enhances how your website appears in the
search results.

Also called ‘rich snippets,’ microdata will help your site stand out
amongst a sea of blue hyperlinks. With microdata, features like
reviews, pricing, brand, and stock levels will appear alongside the
link to your site, adding extra information and visual appeal for
users scrolling by.

This can mean the difference between a click and being ignored. For
instance, if your online store appears alongside others, yet yours
has microdata showing a 5-star review average, users are more
likely to click on your result than others with no reviews.

Built-in content delivery network (CDN)

Page speed is a huge SEO ranking factor, so it’s not something you
should take lightly. If your website doesn’t load within a fraction of a
second, most users will click back to the SERPs and select another
result.

Google also has its Core Web Vitals test, which runs on every site in
its index to ensure proper speed for both loading content and user
interaction.

Fail the test, and you’re far less likely to rank well on the SERPs.

One of the best ways to speed up a website is to use a content

delivery network, and BigCommerce includes one for all its online
stores. The CDN works hand-in-hand with your store to boost
performance, primarily by loading photographs, videos, and other
media sources as quickly as possible.

As long as you don’t go crazy with Javascript, uncompressed photos,

and videos with giant file sizes, your BigCommerce store shouldn’t
have a problem with Google’s test, and your customers will enjoy
lightning-fast loading speeds.
Automatic URL rewrites and 301
redirects
This feature is excellent for keeping your URL and site architecture
nice and organized.

A common SEO pain point for e-commerce store owners is when

they have to rename one of their products or replace one product
with another. If they rename a product, they must remember to
adjust the URL to reflect the change, which is surprisingly easy to
forget.

If they replace a product, they must use a 301 redirect to direct

customers to the new page from the original link. BigCommerce
solves both of these issues by automating redirects and URL
changes.

Whenever you rename a product, the URL will automatically change

to reflect that. The same is true if you replace a product, as
BigCommerce will add a 301 redirect without you having to lift a
finger.

A Step-by-Step Guide to
Mastering BigCommerce
SEO
While BigCommerce’s included SEO features are undeniably useful,
they’re only supplementary tools – so you’ll need to know how to
develop a search campaign from scratch.

Here’s a step-by-step overview of planning, launching, and

monitoring an effective SEO campaign for your online store.
Step #1: Understand Your
Target Audience and Build
a Buyer Persona
You can think of SEO as a mind-reading game.

What do we mean by that?

Think back to the last time you used a search engine like Google.

You likely asked some type of a question with your search query,
such as ‘Is pork meat red or white,’ just as an example. Doing a
quick Google search, plenty of web pages are dedicated to
answering this question.

How did they know to target that keyword for a piece of content?

They knew it was worth their time and money because of two
factors: keyword research and their knowledge of their target
audience. When researching keywords, they noticed that lots of
people were wondering if pork was red meat or not due to the high
search volume of the keyword ‘is pork meat red or white.’

A high search volume means there’s a lot of interest in the keyword,

meaning creating a piece of content for it has the potential to
generate lots of traffic. Besides that, they have a strong
understanding of their target audience, so they know it’s a
prevalent question (they might even hear it asked every day).

Based on those two factors, they decided to use their resources to

create an informational piece of content that answers the question
the keyword poses.

As a search engine user, you aren’t privy to all this behind-the-

scenes magic. All you see is that someone read your mind and
created content that answers your question.

The first step of becoming an SEO mind reader is to gain a deep

understanding of your target audience, and one of the best ways to
do so is to create a buyer persona.
 Tips for creating a buyer persona
To develop a buyer persona (also called customer avatar), you’ll
need to familiarize yourself with your target audience’s wants,
needs, and desires.

That way, through keyword research and understanding what your

customers want, you can ‘read their minds’ by creating content
perfectly tailored to their needs.

You’ll be able to answer their most pressing questions, solve their

problems, and inform them of crucial new developments that matter
to them.

Buyer personas are also crucial for understanding the type of tone
your audience responds to, which is invaluable for your content
creation efforts.

A buyer persona is a fictional member of your core audience that

you create to gain insights into how your customers think.

You should give them the following:

 A name
 An occupation
 A residence
 Hobbies
 Interests
 Pain points
 Preferred shopping channels
 Shopping habits

Each aspect of your buyer persona MUST come directly from hard
data about your target audience.

The best way to do that is to A) analyze the habits of your target

demographics (including analyzing any customer data you have
available) and B) think like a member of your audience by
frequenting their online hangouts.

Take to relevant forums, Facebook groups, and sites like Reddit to

peer inside the minds of your potential customers. Pay attention to
the questions they ask, the type of language they use, and the
products they’re interested in to understand them better.
 Step #2: Connect Your
Store to Google Search
Console (GSC), Google
Analytics (GA), and Bing
Webmaster Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.

Google Search Console, Google Analytics, and Bing Webmaster

Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

GSC is a great place to start, but you’ll need first to verify that you
own your online store before you can start using the tool. To add
your store, log in to GSC using your Google account (you’ll need to
create one if you don’t have one), and select Add Property from
the drop-down menu.

Next, you’ll need to choose the type of property you want to add,
and the options are:

 URL-prefix property
 Domain property
 Google-hosted property

For BigCommerce stores, your best bet is to choose the URL-prefix

property. This option also grants you more ways to verify your
website, which is a plus.

Next, you’ll need to verify ownership, and you’ll have several

methods available. You also have the option of verifying later if you
don’t have the time right now. As soon as the verification is
complete, you’ll start to see your site data after a few days.

Getting set up on GA isn’t as difficult; you just need to log in and

enter the name, URL, and industry of the website you want to track.
Bing Webmaster Tools is only necessary if you plan on optimizing for
Bing SEO. Here’s an overview of how to connect your website to
BWT.

Step #3: Conduct an SEO

Audit of Your
BigCommerce Store
Once you’re set up on GSC, GA, and BWT, you can move on to the
next step: conduct an SEO audit on your existing content.

What’s that?

With 45,476 stores operating on their platform, BigCommerce has

become one of the world’s leading e-commerce solutions for online
businesses.

They’ve had steady quarter-over-quarter growth for the past few

years, solidifying them as a force to be reckoned with in the e-
commerce SaaS space.

As with other platforms like Shopify, it’s up to each online store to

handle its marketing, which is where SEO (search engine
optimization) enters the picture.

BigCommerce SEO is a must for any store owner hoping to expand

their influence online, generate more traffic, and earn more
revenue.

A plus is that BigCommerce has some incredibly useful SEO features

straight out of the box, making it far easier to keep track of your
optimizations.

Besides that, a lot of work goes into building an effective SEO

campaign, but that effort pays for itself and then some due to the
results it can provide.
32% of businesses swear by SEO, as it provides a higher ROI than
any other marketing channel.

It’s also extremely cost-effective, as there are no costs associated

with optimizing your content for search engines.

In fact, if you’re an online store owner with plenty of spare time, you
can do almost everything yourself (although you may need some
help creating content).

Also, fear not if you’re clueless about optimizing websites for search
engines, as we’re here to provide a step-by-step guide on
developing a successful BigCommerce SEO campaign, so stay tuned
to learn more.

Why SEO Matters for E-

Commerce Stores
Raising brand awareness for a new online store is no easy feat,
especially if you lack a marketing budget.

Social media advertising, PPC (pay-per-click) ads, and Google

shopping campaigns are all pretty costly to implement – and they
may be outside the realm of possibility if you’re just starting out.

That’s why SEO is the #1 choice for promoting e-commerce stores.

Not only is it extremely affordable, but it’s also enormously effective

for building a customer base when done correctly.

Why is that?

There are lots of reasons why, but arguably the biggest one is
that 89% of customers begin their buying process with a search
engine.

Regardless of the types of products you sell, your target audience

will use search engines like Google and Bing to find them.

With a little SEO magic, you can get your e-commerce store to
appear at the top of the search results for queries related to your
products.
When combined with CRO (conversion rate optimization), you’ll
enjoy a steady influx of organic traffic that you can convert into
leads and sales.

It’s truly the gift that keeps on giving, as you’ll continue to generate
targeted traffic from your highest-ranking pages well after their
publish date (especially if you periodically update them).

SEO is also great for opening up other marketing possibilities for

your business.

Once you start earning more revenue due to higher SERP (search
engine results pages) rankings, you’ll have the budget to invest in
costlier methods like paid ads, Google shopping campaigns,
and using AI.

BigCommerce’s Out-of-the-
Box SEO Tools
With a BigCommerce store, you’ll already have some powerful SEO
tools.

The team at BigCommerce knows how essential SEO is for online

stores, so they included some handy features that make optimizing
for search engines easier than it would have been.

SEO-friendly URLs
URL structure plays a big role in SEO, especially for Microsoft’s
Bing.

No matter which search engine you’re optimizing for, you’ll always

want to utilize a simple, uniform URL structure.

BigCommerce has your back in this regard, as it automatically

creates SEO-friendly URLs that are short and sweet for your product,
category, and landing pages. You also have the option to alter your
URL settings to adhere to your standards.
This ensures you’ll never have to worry if your URLs aren’t
formatted properly or contain the right keywords.

A clunky URL structure can confuse search engine crawler bots,

which is why it’s nice to have tidy URLs without lifting a finger.

Unique URLs
The team at BigCommerce also included a way to prevent duplicate
content from appearing on your online store by ensuring every
unique page has only one URL.

This is great because duplicate content is a huge issue for e-

commerce SEO.

Whenever two or more pages share the same URL and content,
search engine crawlers become confused and don’t know which to
index, which can lead to them all disappearing from the SERPs.

Duplicate content is so prevalent in e-commerce due to the nature

of product pages. Most products feature different colors and sizes,
and they have individual pages for each. Without using canonical
tags, it’s extremely easy for an e-commerce store to rack up tons of
duplicate pages.

With BigCommerce, you’ll avoid those headaches entirely, which is

a huge perk.

Microdata
Microdata is automatically built into your product pages with
BigCommerce, which enhances how your website appears in the
search results.

Also called ‘rich snippets,’ microdata will help your site stand out
amongst a sea of blue hyperlinks. With microdata, features like
reviews, pricing, brand, and stock levels will appear alongside the
link to your site, adding extra information and visual appeal for
users scrolling by.

This can mean the difference between a click and being ignored. For
instance, if your online store appears alongside others, yet yours
has microdata showing a 5-star review average, users are more
likely to click on your result than others with no reviews.
Built-in content delivery network (CDN)
Page speed is a huge SEO ranking factor, so it’s not something you
should take lightly. If your website doesn’t load within a fraction of a
second, most users will click back to the SERPs and select another
result.

Google also has its Core Web Vitals test, which runs on every site in
its index to ensure proper speed for both loading content and user
interaction.

Fail the test, and you’re far less likely to rank well on the SERPs.

One of the best ways to speed up a website is to use a content

delivery network, and BigCommerce includes one for all its online
stores. The CDN works hand-in-hand with your store to boost
performance, primarily by loading photographs, videos, and other
media sources as quickly as possible.

As long as you don’t go crazy with Javascript, uncompressed photos,

and videos with giant file sizes, your BigCommerce store shouldn’t
have a problem with Google’s test, and your customers will enjoy
lightning-fast loading speeds.

Automatic URL rewrites and 301

redirects
This feature is excellent for keeping your URL and site architecture
nice and organized.

A common SEO pain point for e-commerce store owners is when

they have to rename one of their products or replace one product
with another. If they rename a product, they must remember to
adjust the URL to reflect the change, which is surprisingly easy to
forget.

If they replace a product, they must use a 301 redirect to direct

customers to the new page from the original link. BigCommerce
solves both of these issues by automating redirects and URL
changes.

Whenever you rename a product, the URL will automatically change

to reflect that. The same is true if you replace a product, as
BigCommerce will add a 301 redirect without you having to lift a
finger.

A Step-by-Step Guide to
Mastering BigCommerce
SEO
While BigCommerce’s included SEO features are undeniably useful,
they’re only supplementary tools – so you’ll need to know how to
develop a search campaign from scratch.

Here’s a step-by-step overview of planning, launching, and

monitoring an effective SEO campaign for your online store.

Step #1: Understand Your

Target Audience and Build
a Buyer Persona
You can think of SEO as a mind-reading game.

What do we mean by that?

Think back to the last time you used a search engine like Google.

You likely asked some type of a question with your search query,
such as ‘Is pork meat red or white,’ just as an example. Doing a
quick Google search, plenty of web pages are dedicated to
answering this question.

How did they know to target that keyword for a piece of content?

They knew it was worth their time and money because of two
factors: keyword research and their knowledge of their target
audience. When researching keywords, they noticed that lots of
 people were wondering if pork was red meat or not due to the high
search volume of the keyword ‘is pork meat red or white.’

A high search volume means there’s a lot of interest in the keyword,

meaning creating a piece of content for it has the potential to
generate lots of traffic. Besides that, they have a strong
understanding of their target audience, so they know it’s a
prevalent question (they might even hear it asked every day).

Based on those two factors, they decided to use their resources to

create an informational piece of content that answers the question
the keyword poses.

As a search engine user, you aren’t privy to all this behind-the-

scenes magic. All you see is that someone read your mind and
created content that answers your question.

The first step of becoming an SEO mind reader is to gain a deep

understanding of your target audience, and one of the best ways to
do so is to create a buyer persona.

Tips for creating a buyer persona

To develop a buyer persona (also called customer avatar), you’ll
need to familiarize yourself with your target audience’s wants,
needs, and desires.

That way, through keyword research and understanding what your

customers want, you can ‘read their minds’ by creating content
perfectly tailored to their needs.

You’ll be able to answer their most pressing questions, solve their

problems, and inform them of crucial new developments that matter
to them.

Buyer personas are also crucial for understanding the type of tone
your audience responds to, which is invaluable for your content
creation efforts.

A buyer persona is a fictional member of your core audience that

you create to gain insights into how your customers think.

You should give them the following:

 A name
 An occupation
 A residence
 Hobbies
 Interests
 Pain points
 Preferred shopping channels
 Shopping habits

Each aspect of your buyer persona MUST come directly from hard
data about your target audience.

The best way to do that is to A) analyze the habits of your target

demographics (including analyzing any customer data you have
available) and B) think like a member of your audience by
frequenting their online hangouts.

Take to relevant forums, Facebook groups, and sites like Reddit to

peer inside the minds of your potential customers. Pay attention to
the questions they ask, the type of language they use, and the
products they’re interested in to understand them better.

Step #2: Connect Your

Store to Google Search
Console (GSC), Google
Analytics (GA), and Bing
Webmaster Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.

Google Search Console, Google Analytics, and Bing Webmaster

Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

GSC is a great place to start, but you’ll need first to verify that you
own your online store before you can start using the tool. To add
 your store, log in to GSC using your Google account (you’ll need to
create one if you don’t have one), and select Add Property from
the drop-down menu.

Next, you’ll need to choose the type of property you want to add,
and the options are:

 URL-prefix property
 Domain property
 Google-hosted property

For BigCommerce stores, your best bet is to choose the URL-prefix

property. This option also grants you more ways to verify your
website, which is a plus.

Next, you’ll need to verify ownership, and you’ll have several

methods available. You also have the option of verifying later if you
don’t have the time right now. As soon as the verification is
complete, you’ll start to see your site data after a few days.

Getting set up on GA isn’t as difficult; you just need to log in and

enter the name, URL, and industry of the website you want to track.

Bing Webmaster Tools is only necessary if you plan on optimizing for

Bing SEO. Here’s an overview of how to connect your website to
BWT.

Step #3: Conduct an SEO

Audit of Your
BigCommerce Store
Once you’re set up on GSC, GA, and BWT, you can move on to the
next step: conduct an SEO audit on your existing content.

What’s that?

It’s where you analyze your current product and category pages
through the lens of SEO. In particular, your goal is to tighten up your
existing content so that it performs better on search engines.
 This is also the step where you get all your ducks in a row by
implementing best practices like optimal keyword placement, high-
quality content that’s not too thin (no page should contain less than
1,000 words), and improving technical factors like broken links and
redirects.

You won’t have to worry too much about duplicate content or URL
structure, as BigCommerce’s built-in SEO tools will handle that for
you.

The things you should look out for are:

 Broken links
 404 Not Found pages (replace with a 301 redirect to another
page)
 Blog posts that contain less than 1,000 words

With 45,476 stores operating on their platform, BigCommerce has

become one of the world’s leading e-commerce solutions for online
businesses.

They’ve had steady quarter-over-quarter growth for the past few

years, solidifying them as a force to be reckoned with in the e-
commerce SaaS space.

As with other platforms like Shopify, it’s up to each online store to

handle its marketing, which is where SEO (search engine
optimization) enters the picture.

BigCommerce SEO is a must for any store owner hoping to expand

their influence online, generate more traffic, and earn more
revenue.

A plus is that BigCommerce has some incredibly useful SEO features

straight out of the box, making it far easier to keep track of your
optimizations.

Besides that, a lot of work goes into building an effective SEO

campaign, but that effort pays for itself and then some due to the
results it can provide.

32% of businesses swear by SEO, as it provides a higher ROI than

any other marketing channel.
It’s also extremely cost-effective, as there are no costs associated
with optimizing your content for search engines.

In fact, if you’re an online store owner with plenty of spare time, you
can do almost everything yourself (although you may need some
help creating content).

Also, fear not if you’re clueless about optimizing websites for search
engines, as we’re here to provide a step-by-step guide on
developing a successful BigCommerce SEO campaign, so stay tuned
to learn more.

Why SEO Matters for E-

Commerce Stores
Raising brand awareness for a new online store is no easy feat,
especially if you lack a marketing budget.

Social media advertising, PPC (pay-per-click) ads, and Google

shopping campaigns are all pretty costly to implement – and they
may be outside the realm of possibility if you’re just starting out.

That’s why SEO is the #1 choice for promoting e-commerce stores.

Not only is it extremely affordable, but it’s also enormously effective

for building a customer base when done correctly.

Why is that?

There are lots of reasons why, but arguably the biggest one is
that 89% of customers begin their buying process with a search
engine.

Regardless of the types of products you sell, your target audience

will use search engines like Google and Bing to find them.

With a little SEO magic, you can get your e-commerce store to
appear at the top of the search results for queries related to your
products.

When combined with CRO (conversion rate optimization), you’ll

enjoy a steady influx of organic traffic that you can convert into
leads and sales.
It’s truly the gift that keeps on giving, as you’ll continue to generate
targeted traffic from your highest-ranking pages well after their
publish date (especially if you periodically update them).

SEO is also great for opening up other marketing possibilities for

your business.

Once you start earning more revenue due to higher SERP (search
engine results pages) rankings, you’ll have the budget to invest in
costlier methods like paid ads, Google shopping campaigns,
and using AI.

BigCommerce’s Out-of-the-
Box SEO Tools
With a BigCommerce store, you’ll already have some powerful SEO
tools.

The team at BigCommerce knows how essential SEO is for online

stores, so they included some handy features that make optimizing
for search engines easier than it would have been.

SEO-friendly URLs
URL structure plays a big role in SEO, especially for Microsoft’s
Bing.

No matter which search engine you’re optimizing for, you’ll always

want to utilize a simple, uniform URL structure.

BigCommerce has your back in this regard, as it automatically

creates SEO-friendly URLs that are short and sweet for your product,
category, and landing pages. You also have the option to alter your
URL settings to adhere to your standards.

This ensures you’ll never have to worry if your URLs aren’t

formatted properly or contain the right keywords.

A clunky URL structure can confuse search engine crawler bots,

which is why it’s nice to have tidy URLs without lifting a finger.
Unique URLs
The team at BigCommerce also included a way to prevent duplicate
content from appearing on your online store by ensuring every
unique page has only one URL.

This is great because duplicate content is a huge issue for e-

commerce SEO.

Whenever two or more pages share the same URL and content,
search engine crawlers become confused and don’t know which to
index, which can lead to them all disappearing from the SERPs.

Duplicate content is so prevalent in e-commerce due to the nature

of product pages. Most products feature different colors and sizes,
and they have individual pages for each. Without using canonical
tags, it’s extremely easy for an e-commerce store to rack up tons of
duplicate pages.

With BigCommerce, you’ll avoid those headaches entirely, which is

a huge perk.

Microdata
Microdata is automatically built into your product pages with
BigCommerce, which enhances how your website appears in the
search results.

Also called ‘rich snippets,’ microdata will help your site stand out
amongst a sea of blue hyperlinks. With microdata, features like
reviews, pricing, brand, and stock levels will appear alongside the
link to your site, adding extra information and visual appeal for
users scrolling by.

This can mean the difference between a click and being ignored. For
instance, if your online store appears alongside others, yet yours
has microdata showing a 5-star review average, users are more
likely to click on your result than others with no reviews.

Built-in content delivery network (CDN)

Page speed is a huge SEO ranking factor, so it’s not something you
should take lightly. If your website doesn’t load within a fraction of a
second, most users will click back to the SERPs and select another
result.

Google also has its Core Web Vitals test, which runs on every site in
its index to ensure proper speed for both loading content and user
interaction.

Fail the test, and you’re far less likely to rank well on the SERPs.

One of the best ways to speed up a website is to use a content

delivery network, and BigCommerce includes one for all its online
stores. The CDN works hand-in-hand with your store to boost
performance, primarily by loading photographs, videos, and other
media sources as quickly as possible.

As long as you don’t go crazy with Javascript, uncompressed photos,

and videos with giant file sizes, your BigCommerce store shouldn’t
have a problem with Google’s test, and your customers will enjoy
lightning-fast loading speeds.

Automatic URL rewrites and 301

redirects
This feature is excellent for keeping your URL and site architecture
nice and organized.

A common SEO pain point for e-commerce store owners is when

they have to rename one of their products or replace one product
with another. If they rename a product, they must remember to
adjust the URL to reflect the change, which is surprisingly easy to
forget.

If they replace a product, they must use a 301 redirect to direct

customers to the new page from the original link. BigCommerce
solves both of these issues by automating redirects and URL
changes.

Whenever you rename a product, the URL will automatically change

to reflect that. The same is true if you replace a product, as
BigCommerce will add a 301 redirect without you having to lift a
finger.
A Step-by-Step Guide to
Mastering BigCommerce
SEO
While BigCommerce’s included SEO features are undeniably useful,
they’re only supplementary tools – so you’ll need to know how to
develop a search campaign from scratch.

Here’s a step-by-step overview of planning, launching, and

monitoring an effective SEO campaign for your online store.

Step #1: Understand Your

Target Audience and Build
a Buyer Persona
You can think of SEO as a mind-reading game.

What do we mean by that?

Think back to the last time you used a search engine like Google.

You likely asked some type of a question with your search query,
such as ‘Is pork meat red or white,’ just as an example. Doing a
quick Google search, plenty of web pages are dedicated to
answering this question.

How did they know to target that keyword for a piece of content?

They knew it was worth their time and money because of two
factors: keyword research and their knowledge of their target
audience. When researching keywords, they noticed that lots of
people were wondering if pork was red meat or not due to the high
search volume of the keyword ‘is pork meat red or white.’

A high search volume means there’s a lot of interest in the keyword,

meaning creating a piece of content for it has the potential to
 generate lots of traffic. Besides that, they have a strong
understanding of their target audience, so they know it’s a
prevalent question (they might even hear it asked every day).

Based on those two factors, they decided to use their resources to

create an informational piece of content that answers the question
the keyword poses.

As a search engine user, you aren’t privy to all this behind-the-

scenes magic. All you see is that someone read your mind and
created content that answers your question.

The first step of becoming an SEO mind reader is to gain a deep

understanding of your target audience, and one of the best ways to
do so is to create a buyer persona.

Tips for creating a buyer persona

To develop a buyer persona (also called customer avatar), you’ll
need to familiarize yourself with your target audience’s wants,
needs, and desires.

That way, through keyword research and understanding what your

customers want, you can ‘read their minds’ by creating content
perfectly tailored to their needs.

You’ll be able to answer their most pressing questions, solve their

problems, and inform them of crucial new developments that matter
to them.

Buyer personas are also crucial for understanding the type of tone
your audience responds to, which is invaluable for your content
creation efforts.

A buyer persona is a fictional member of your core audience that

you create to gain insights into how your customers think.

You should give them the following:

 A name
 An occupation
 A residence
 Hobbies
 Interests
 Pain points
 Preferred shopping channels
 Shopping habits

Each aspect of your buyer persona MUST come directly from hard
data about your target audience.

The best way to do that is to A) analyze the habits of your target

demographics (including analyzing any customer data you have
available) and B) think like a member of your audience by
frequenting their online hangouts.

Take to relevant forums, Facebook groups, and sites like Reddit to

peer inside the minds of your potential customers. Pay attention to
the questions they ask, the type of language they use, and the
products they’re interested in to understand them better.

Step #2: Connect Your

Store to Google Search
Console (GSC), Google
Analytics (GA), and Bing
Webmaster Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.

Google Search Console, Google Analytics, and Bing Webmaster

Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

GSC is a great place to start, but you’ll need first to verify that you
own your online store before you can start using the tool. To add
your store, log in to GSC using your Google account (you’ll need to
create one if you don’t have one), and select Add Property from
the drop-down menu.
 Next, you’ll need to choose the type of property you want to add,
and the options are:

 URL-prefix property
 Domain property
 Google-hosted property

For BigCommerce stores, your best bet is to choose the URL-prefix

property. This option also grants you more ways to verify your
website, which is a plus.

Next, you’ll need to verify ownership, and you’ll have several

methods available. You also have the option of verifying later if you
don’t have the time right now. As soon as the verification is
complete, you’ll start to see your site data after a few days.

Getting set up on GA isn’t as difficult; you just need to log in and

enter the name, URL, and industry of the website you want to track.

Bing Webmaster Tools is only necessary if you plan on optimizing for

Bing SEO. Here’s an overview of how to connect your website to
BWT.

Step #3: Conduct an SEO

Audit of Your
BigCommerce Store
Once you’re set up on GSC, GA, and BWT, you can move on to the
next step: conduct an SEO audit on your existing content.

What’s that?

It’s where you analyze your current product and category pages
through the lens of SEO. In particular, your goal is to tighten up your
existing content so that it performs better on search engines.

This is also the step where you get all your ducks in a row by
implementing best practices like optimal keyword placement, high-
quality content that’s not too thin (no page should contain less than
 1,000 words), and improving technical factors like broken links and
redirects.

You won’t have to worry too much about duplicate content or URL
structure, as BigCommerce’s built-in SEO tools will handle that for
you.

The things you should look out for are:

 Broken links
 404 Not Found pages (replace with a 301 redirect to another
page)
 Blog posts that contain less than 1,000 words
 Keywords missing from title tags and metadata
 Pages that contain no internal links (orphan pages)

Also, every blog post and product description should target one
primary keyword and at least one or two others.

Tips for keyword usage

Here’s a quick guide on how to properly place keywords throughout
a web page without appearing spammy:

 Place the keyword within the first 100 words of the content
 Include the keyword in the title tag and meta description
 Several times throughout the content that doesn’t feel forced
 Include the primary keyword in the URL (if BigCommerce didn’t
already do it for you)
 Use your primary and secondary keywords in the headings and
subheadings
 Image alt text should contain keywords

These are the primary sweet spots you should hit for each web page

With 45,476 stores operating on their platform, BigCommerce has

become one of the world’s leading e-commerce solutions for online
businesses.

They’ve had steady quarter-over-quarter growth for the past few

years, solidifying them as a force to be reckoned with in the e-
commerce SaaS space.
As with other platforms like Shopify, it’s up to each online store to
handle its marketing, which is where SEO (search engine
optimization) enters the picture.

BigCommerce SEO is a must for any store owner hoping to expand

their influence online, generate more traffic, and earn more
revenue.

A plus is that BigCommerce has some incredibly useful SEO features

straight out of the box, making it far easier to keep track of your
optimizations.

Besides that, a lot of work goes into building an effective SEO

campaign, but that effort pays for itself and then some due to the
results it can provide.

32% of businesses swear by SEO, as it provides a higher ROI than

any other marketing channel.

It’s also extremely cost-effective, as there are no costs associated

with optimizing your content for search engines.

In fact, if you’re an online store owner with plenty of spare time, you
can do almost everything yourself (although you may need some
help creating content).

Also, fear not if you’re clueless about optimizing websites for search
engines, as we’re here to provide a step-by-step guide on
developing a successful BigCommerce SEO campaign, so stay tuned
to learn more.

Why SEO Matters for E-

Commerce Stores
Raising brand awareness for a new online store is no easy feat,
especially if you lack a marketing budget.

Social media advertising, PPC (pay-per-click) ads, and Google

shopping campaigns are all pretty costly to implement – and they
may be outside the realm of possibility if you’re just starting out.

That’s why SEO is the #1 choice for promoting e-commerce stores.

Not only is it extremely affordable, but it’s also enormously effective
for building a customer base when done correctly.

Why is that?

There are lots of reasons why, but arguably the biggest one is
that 89% of customers begin their buying process with a search
engine.

Regardless of the types of products you sell, your target audience

will use search engines like Google and Bing to find them.

With a little SEO magic, you can get your e-commerce store to
appear at the top of the search results for queries related to your
products.

When combined with CRO (conversion rate optimization), you’ll

enjoy a steady influx of organic traffic that you can convert into
leads and sales.

It’s truly the gift that keeps on giving, as you’ll continue to generate
targeted traffic from your highest-ranking pages well after their
publish date (especially if you periodically update them).

SEO is also great for opening up other marketing possibilities for

your business.

Once you start earning more revenue due to higher SERP (search
engine results pages) rankings, you’ll have the budget to invest in
costlier methods like paid ads, Google shopping campaigns,
and using AI.

BigCommerce’s Out-of-the-
Box SEO Tools
With a BigCommerce store, you’ll already have some powerful SEO
tools.

The team at BigCommerce knows how essential SEO is for online

stores, so they included some handy features that make optimizing
for search engines easier than it would have been.
SEO-friendly URLs
URL structure plays a big role in SEO, especially for Microsoft’s
Bing.

No matter which search engine you’re optimizing for, you’ll always

want to utilize a simple, uniform URL structure.

BigCommerce has your back in this regard, as it automatically

creates SEO-friendly URLs that are short and sweet for your product,
category, and landing pages. You also have the option to alter your
URL settings to adhere to your standards.

This ensures you’ll never have to worry if your URLs aren’t

formatted properly or contain the right keywords.

A clunky URL structure can confuse search engine crawler bots,

which is why it’s nice to have tidy URLs without lifting a finger.

Unique URLs
The team at BigCommerce also included a way to prevent duplicate
content from appearing on your online store by ensuring every
unique page has only one URL.

This is great because duplicate content is a huge issue for e-

commerce SEO.

Whenever two or more pages share the same URL and content,
search engine crawlers become confused and don’t know which to
index, which can lead to them all disappearing from the SERPs.

Duplicate content is so prevalent in e-commerce due to the nature

of product pages. Most products feature different colors and sizes,
and they have individual pages for each. Without using canonical
tags, it’s extremely easy for an e-commerce store to rack up tons of
duplicate pages.

With BigCommerce, you’ll avoid those headaches entirely, which is

a huge perk.

Microdata
Microdata is automatically built into your product pages with
BigCommerce, which enhances how your website appears in the
search results.

Also called ‘rich snippets,’ microdata will help your site stand out
amongst a sea of blue hyperlinks. With microdata, features like
reviews, pricing, brand, and stock levels will appear alongside the
link to your site, adding extra information and visual appeal for
users scrolling by.

This can mean the difference between a click and being ignored. For
instance, if your online store appears alongside others, yet yours
has microdata showing a 5-star review average, users are more
likely to click on your result than others with no reviews.

Built-in content delivery network (CDN)

Page speed is a huge SEO ranking factor, so it’s not something you
should take lightly. If your website doesn’t load within a fraction of a
second, most users will click back to the SERPs and select another
result.

Google also has its Core Web Vitals test, which runs on every site in
its index to ensure proper speed for both loading content and user
interaction.

Fail the test, and you’re far less likely to rank well on the SERPs.

One of the best ways to speed up a website is to use a content

delivery network, and BigCommerce includes one for all its online
stores. The CDN works hand-in-hand with your store to boost
performance, primarily by loading photographs, videos, and other
media sources as quickly as possible.

As long as you don’t go crazy with Javascript, uncompressed photos,

and videos with giant file sizes, your BigCommerce store shouldn’t
have a problem with Google’s test, and your customers will enjoy
lightning-fast loading speeds.

Automatic URL rewrites and 301

redirects
This feature is excellent for keeping your URL and site architecture
nice and organized.
A common SEO pain point for e-commerce store owners is when
they have to rename one of their products or replace one product
with another. If they rename a product, they must remember to
adjust the URL to reflect the change, which is surprisingly easy to
forget.

If they replace a product, they must use a 301 redirect to direct

customers to the new page from the original link. BigCommerce
solves both of these issues by automating redirects and URL
changes.

Whenever you rename a product, the URL will automatically change

to reflect that. The same is true if you replace a product, as
BigCommerce will add a 301 redirect without you having to lift a
finger.

A Step-by-Step Guide to
Mastering BigCommerce
SEO
While BigCommerce’s included SEO features are undeniably useful,
they’re only supplementary tools – so you’ll need to know how to
develop a search campaign from scratch.

Here’s a step-by-step overview of planning, launching, and

monitoring an effective SEO campaign for your online store.

Step #1: Understand Your

Target Audience and Build
a Buyer Persona
You can think of SEO as a mind-reading game.

What do we mean by that?

Think back to the last time you used a search engine like Google.

You likely asked some type of a question with your search query,
such as ‘Is pork meat red or white,’ just as an example. Doing a
quick Google search, plenty of web pages are dedicated to
answering this question.

How did they know to target that keyword for a piece of content?

They knew it was worth their time and money because of two
factors: keyword research and their knowledge of their target
audience. When researching keywords, they noticed that lots of
people were wondering if pork was red meat or not due to the high
search volume of the keyword ‘is pork meat red or white.’

A high search volume means there’s a lot of interest in the keyword,

meaning creating a piece of content for it has the potential to
generate lots of traffic. Besides that, they have a strong
understanding of their target audience, so they know it’s a
prevalent question (they might even hear it asked every day).

Based on those two factors, they decided to use their resources to

create an informational piece of content that answers the question
the keyword poses.

As a search engine user, you aren’t privy to all this behind-the-

scenes magic. All you see is that someone read your mind and
created content that answers your question.

The first step of becoming an SEO mind reader is to gain a deep

understanding of your target audience, and one of the best ways to
do so is to create a buyer persona.

Tips for creating a buyer persona

To develop a buyer persona (also called customer avatar), you’ll
need to familiarize yourself with your target audience’s wants,
needs, and desires.

That way, through keyword research and understanding what your

customers want, you can ‘read their minds’ by creating content
perfectly tailored to their needs.
 You’ll be able to answer their most pressing questions, solve their
problems, and inform them of crucial new developments that matter
to them.

Buyer personas are also crucial for understanding the type of tone
your audience responds to, which is invaluable for your content
creation efforts.

A buyer persona is a fictional member of your core audience that

you create to gain insights into how your customers think.

You should give them the following:

 A name
 An occupation
 A residence
 Hobbies
 Interests
 Pain points
 Preferred shopping channels
 Shopping habits

Each aspect of your buyer persona MUST come directly from hard
data about your target audience.

The best way to do that is to A) analyze the habits of your target

demographics (including analyzing any customer data you have
available) and B) think like a member of your audience by
frequenting their online hangouts.

Take to relevant forums, Facebook groups, and sites like Reddit to

peer inside the minds of your potential customers. Pay attention to
the questions they ask, the type of language they use, and the
products they’re interested in to understand them better.

Step #2: Connect Your

Store to Google Search
Console (GSC), Google
 Analytics (GA), and Bing
Webmaster Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.

Google Search Console, Google Analytics, and Bing Webmaster

Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

GSC is a great place to start, but you’ll need first to verify that you
own your online store before you can start using the tool. To add
your store, log in to GSC using your Google account (you’ll need to
create one if you don’t have one), and select Add Property from
the drop-down menu.

Next, you’ll need to choose the type of property you want to add,
and the options are:

 URL-prefix property
 Domain property
 Google-hosted property

For BigCommerce stores, your best bet is to choose the URL-prefix

property. This option also grants you more ways to verify your
website, which is a plus.

Next, you’ll need to verify ownership, and you’ll have several

methods available. You also have the option of verifying later if you
don’t have the time right now. As soon as the verification is
complete, you’ll start to see your site data after a few days.

Getting set up on GA isn’t as difficult; you just need to log in and

enter the name, URL, and industry of the website you want to track.

Bing Webmaster Tools is only necessary if you plan on optimizing for

Bing SEO. Here’s an overview of how to connect your website to
BWT.
 Step #3: Conduct an SEO
Audit of Your
BigCommerce Store
Once you’re set up on GSC, GA, and BWT, you can move on to the
next step: conduct an SEO audit on your existing content.

What’s that?

It’s where you analyze your current product and category pages
through the lens of SEO. In particular, your goal is to tighten up your
existing content so that it performs better on search engines.

This is also the step where you get all your ducks in a row by
implementing best practices like optimal keyword placement, high-
quality content that’s not too thin (no page should contain less than
1,000 words), and improving technical factors like broken links and
redirects.

You won’t have to worry too much about duplicate content or URL
structure, as BigCommerce’s built-in SEO tools will handle that for
you.

The things you should look out for are:

 Broken links
 404 Not Found pages (replace with a 301 redirect to another
page)
 Blog posts that contain less than 1,000 words
 Keywords missing from title tags and metadata
 Pages that contain no internal links (orphan pages)

Also, every blog post and product description should target one
primary keyword and at least one or two others.

Tips for keyword usage

Here’s a quick guide on how to properly place keywords throughout
a web page without appearing spammy:

 Place the keyword within the first 100 words of the content
 Include the keyword in the title tag and meta description
 Several times throughout the content that doesn’t feel forced
 Include the primary keyword in the URL (if BigCommerce didn’t
already do it for you)
 Use your primary and secondary keywords in the headings and
subheadings
 Image alt text should contain keywords

These are the primary sweet spots you should hit for each web
page.

Suppose some of your pages aren’t actively targeting keywords. In

that case, you’ll need to either look up some keywords for them
(more on how to do this in the next step) or delete the content
(especially if it’s not useful, relevant, or currently ranking).

Looking for ‘easy win’ keywords

You should also look out for ‘easy win’ keywords during your audit,
which will help you start seeing positive results sooner rather than
later.

What makes a keyword an ‘easy win?’

If you discover you’re already ranking for a keyword in positions 4 –

30, you can give them a quick boost with some optimizations. When
done right, you should see SERP ranking boosts for these ‘easy win’
keywords in a few weeks.

This ensures that you start to see an influx of organic traffic as soon
as possible, as SEO is notoriously slow to start taking effect. Check
your current keyword position rankings on GSC and BWT to see if
there are any easy-win opportunities.

If you do notice a few keywords within that 4 – 30 sweet spot, here’s

what you should do:

1. Fully optimize the web page for the keyword (see guidelines
mentioned earlier)
2. Ensure the content is high-quality, informative, and contains more
than 1,000 words
3. Use a readable format with short sentences, brief paragraphs, and
plenty of bulleted/numbered lists
4. Add high-value internal and external links to the content
5. If possible, build a few authoritative links that point to the
content
These tweaks will strengthen your ranking power for these easy-win
keywords, which should shoot you further toward the top of the
SERP results.

Step #4: Conduct Keyword

Research
Next, you must uncover relevant keywords for your next batch of
blog posts, product descriptions, and category pages.

Keyword planner tools, such as the ones offered by The

HOTH and Ahrefs, really come in handy here. These tools are great
because they provide important metrics like search volume and
keyword difficulty.

The ideal keywords to target are queries that have a high search
volume, a low keyword difficulty score, and an upward search
trend.

You can also target long-tail keywords, which feature low search
volume and low difficulty scores. These keywords are useful
because they’re highly specific and convert better than shorter
keywords.

With 45,476 stores operating on their platform, BigCommerce has

become one of the world’s leading e-commerce solutions for online
businesses.

They’ve had steady quarter-over-quarter growth for the past few

years, solidifying them as a force to be reckoned with in the e-
commerce SaaS space.

As with other platforms like Shopify, it’s up to each online store to

handle its marketing, which is where SEO (search engine
optimization) enters the picture.

BigCommerce SEO is a must for any store owner hoping to expand

their influence online, generate more traffic, and earn more
revenue.
A plus is that BigCommerce has some incredibly useful SEO features
straight out of the box, making it far easier to keep track of your
optimizations.

Besides that, a lot of work goes into building an effective SEO

campaign, but that effort pays for itself and then some due to the
results it can provide.

32% of businesses swear by SEO, as it provides a higher ROI than

any other marketing channel.

It’s also extremely cost-effective, as there are no costs associated

with optimizing your content for search engines.

In fact, if you’re an online store owner with plenty of spare time, you
can do almost everything yourself (although you may need some
help creating content).

Also, fear not if you’re clueless about optimizing websites for search
engines, as we’re here to provide a step-by-step guide on
developing a successful BigCommerce SEO campaign, so stay tuned
to learn more.

Why SEO Matters for E-

Commerce Stores
Raising brand awareness for a new online store is no easy feat,
especially if you lack a marketing budget.

Social media advertising, PPC (pay-per-click) ads, and Google

shopping campaigns are all pretty costly to implement – and they
may be outside the realm of possibility if you’re just starting out.

That’s why SEO is the #1 choice for promoting e-commerce stores.

Not only is it extremely affordable, but it’s also enormously effective

for building a customer base when done correctly.

Why is that?

There are lots of reasons why, but arguably the biggest one is
that 89% of customers begin their buying process with a search
engine.
Regardless of the types of products you sell, your target audience
will use search engines like Google and Bing to find them.

With a little SEO magic, you can get your e-commerce store to
appear at the top of the search results for queries related to your
products.

When combined with CRO (conversion rate optimization), you’ll

enjoy a steady influx of organic traffic that you can convert into
leads and sales.

It’s truly the gift that keeps on giving, as you’ll continue to generate
targeted traffic from your highest-ranking pages well after their
publish date (especially if you periodically update them).

SEO is also great for opening up other marketing possibilities for

your business.

Once you start earning more revenue due to higher SERP (search
engine results pages) rankings, you’ll have the budget to invest in
costlier methods like paid ads, Google shopping campaigns,
and using AI.

BigCommerce’s Out-of-the-
Box SEO Tools
With a BigCommerce store, you’ll already have some powerful SEO
tools.

The team at BigCommerce knows how essential SEO is for online

stores, so they included some handy features that make optimizing
for search engines easier than it would have been.

SEO-friendly URLs
URL structure plays a big role in SEO, especially for Microsoft’s
Bing.

No matter which search engine you’re optimizing for, you’ll always

want to utilize a simple, uniform URL structure.
BigCommerce has your back in this regard, as it automatically
creates SEO-friendly URLs that are short and sweet for your product,
category, and landing pages. You also have the option to alter your
URL settings to adhere to your standards.

This ensures you’ll never have to worry if your URLs aren’t

formatted properly or contain the right keywords.

A clunky URL structure can confuse search engine crawler bots,

which is why it’s nice to have tidy URLs without lifting a finger.

Unique URLs
The team at BigCommerce also included a way to prevent duplicate
content from appearing on your online store by ensuring every
unique page has only one URL.

This is great because duplicate content is a huge issue for e-

commerce SEO.

Whenever two or more pages share the same URL and content,
search engine crawlers become confused and don’t know which to
index, which can lead to them all disappearing from the SERPs.

Duplicate content is so prevalent in e-commerce due to the nature

of product pages. Most products feature different colors and sizes,
and they have individual pages for each. Without using canonical
tags, it’s extremely easy for an e-commerce store to rack up tons of
duplicate pages.

With BigCommerce, you’ll avoid those headaches entirely, which is

a huge perk.

Microdata
Microdata is automatically built into your product pages with
BigCommerce, which enhances how your website appears in the
search results.

Also called ‘rich snippets,’ microdata will help your site stand out
amongst a sea of blue hyperlinks. With microdata, features like
reviews, pricing, brand, and stock levels will appear alongside the
link to your site, adding extra information and visual appeal for
users scrolling by.
This can mean the difference between a click and being ignored. For
instance, if your online store appears alongside others, yet yours
has microdata showing a 5-star review average, users are more
likely to click on your result than others with no reviews.

Built-in content delivery network (CDN)

Page speed is a huge SEO ranking factor, so it’s not something you
should take lightly. If your website doesn’t load within a fraction of a
second, most users will click back to the SERPs and select another
result.

Google also has its Core Web Vitals test, which runs on every site in
its index to ensure proper speed for both loading content and user
interaction.

Fail the test, and you’re far less likely to rank well on the SERPs.

One of the best ways to speed up a website is to use a content

delivery network, and BigCommerce includes one for all its online
stores. The CDN works hand-in-hand with your store to boost
performance, primarily by loading photographs, videos, and other
media sources as quickly as possible.

As long as you don’t go crazy with Javascript, uncompressed photos,

and videos with giant file sizes, your BigCommerce store shouldn’t
have a problem with Google’s test, and your customers will enjoy
lightning-fast loading speeds.

Automatic URL rewrites and 301

redirects
This feature is excellent for keeping your URL and site architecture
nice and organized.

A common SEO pain point for e-commerce store owners is when

they have to rename one of their products or replace one product
with another. If they rename a product, they must remember to
adjust the URL to reflect the change, which is surprisingly easy to
forget.

If they replace a product, they must use a 301 redirect to direct

customers to the new page from the original link. BigCommerce
solves both of these issues by automating redirects and URL
changes.

Whenever you rename a product, the URL will automatically change

to reflect that. The same is true if you replace a product, as
BigCommerce will add a 301 redirect without you having to lift a
finger.

A Step-by-Step Guide to
Mastering BigCommerce
SEO
While BigCommerce’s included SEO features are undeniably useful,
they’re only supplementary tools – so you’ll need to know how to
develop a search campaign from scratch.

Here’s a step-by-step overview of planning, launching, and

monitoring an effective SEO campaign for your online store.

Step #1: Understand Your

Target Audience and Build
a Buyer Persona
You can think of SEO as a mind-reading game.

What do we mean by that?

Think back to the last time you used a search engine like Google.

You likely asked some type of a question with your search query,
such as ‘Is pork meat red or white,’ just as an example. Doing a
quick Google search, plenty of web pages are dedicated to
answering this question.
How did they know to target that keyword for a piece of content?

They knew it was worth their time and money because of two
factors: keyword research and their knowledge of their target
audience. When researching keywords, they noticed that lots of
people were wondering if pork was red meat or not due to the high
search volume of the keyword ‘is pork meat red or white.’

A high search volume means there’s a lot of interest in the keyword,

meaning creating a piece of content for it has the potential to
generate lots of traffic. Besides that, they have a strong
understanding of their target audience, so they know it’s a
prevalent question (they might even hear it asked every day).

Based on those two factors, they decided to use their resources to

create an informational piece of content that answers the question
the keyword poses.

As a search engine user, you aren’t privy to all this behind-the-

scenes magic. All you see is that someone read your mind and
created content that answers your question.

The first step of becoming an SEO mind reader is to gain a deep

understanding of your target audience, and one of the best ways to
do so is to create a buyer persona.

Tips for creating a buyer persona

To develop a buyer persona (also called customer avatar), you’ll
need to familiarize yourself with your target audience’s wants,
needs, and desires.

That way, through keyword research and understanding what your

customers want, you can ‘read their minds’ by creating content
perfectly tailored to their needs.

You’ll be able to answer their most pressing questions, solve their

problems, and inform them of crucial new developments that matter
to them.

Buyer personas are also crucial for understanding the type of tone
your audience responds to, which is invaluable for your content
creation efforts.
 A buyer persona is a fictional member of your core audience that
you create to gain insights into how your customers think.

You should give them the following:

 A name
 An occupation
 A residence
 Hobbies
 Interests
 Pain points
 Preferred shopping channels
 Shopping habits

Each aspect of your buyer persona MUST come directly from hard
data about your target audience.

The best way to do that is to A) analyze the habits of your target

demographics (including analyzing any customer data you have
available) and B) think like a member of your audience by
frequenting their online hangouts.

Take to relevant forums, Facebook groups, and sites like Reddit to

peer inside the minds of your potential customers. Pay attention to
the questions they ask, the type of language they use, and the
products they’re interested in to understand them better.

Step #2: Connect Your

Store to Google Search
Console (GSC), Google
Analytics (GA), and Bing
Webmaster Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.
 Google Search Console, Google Analytics, and Bing Webmaster
Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

GSC is a great place to start, but you’ll need first to verify that you
own your online store before you can start using the tool. To add
your store, log in to GSC using your Google account (you’ll need to
create one if you don’t have one), and select Add Property from
the drop-down menu.

Next, you’ll need to choose the type of property you want to add,
and the options are:

 URL-prefix property
 Domain property
 Google-hosted property

For BigCommerce stores, your best bet is to choose the URL-prefix

property. This option also grants you more ways to verify your
website, which is a plus.

Next, you’ll need to verify ownership, and you’ll have several

methods available. You also have the option of verifying later if you
don’t have the time right now. As soon as the verification is
complete, you’ll start to see your site data after a few days.

Getting set up on GA isn’t as difficult; you just need to log in and

enter the name, URL, and industry of the website you want to track.

Bing Webmaster Tools is only necessary if you plan on optimizing for

Bing SEO. Here’s an overview of how to connect your website to
BWT.

Step #3: Conduct an SEO

Audit of Your
BigCommerce Store
 Once you’re set up on GSC, GA, and BWT, you can move on to the
next step: conduct an SEO audit on your existing content.

What’s that?

It’s where you analyze your current product and category pages
through the lens of SEO. In particular, your goal is to tighten up your
existing content so that it performs better on search engines.

This is also the step where you get all your ducks in a row by
implementing best practices like optimal keyword placement, high-
quality content that’s not too thin (no page should contain less than
1,000 words), and improving technical factors like broken links and
redirects.

You won’t have to worry too much about duplicate content or URL
structure, as BigCommerce’s built-in SEO tools will handle that for
you.

The things you should look out for are:

 Broken links
 404 Not Found pages (replace with a 301 redirect to another
page)
 Blog posts that contain less than 1,000 words
 Keywords missing from title tags and metadata
 Pages that contain no internal links (orphan pages)

Also, every blog post and product description should target one
primary keyword and at least one or two others.

Tips for keyword usage

Here’s a quick guide on how to properly place keywords throughout
a web page without appearing spammy:

 Place the keyword within the first 100 words of the content
 Include the keyword in the title tag and meta description
 Several times throughout the content that doesn’t feel forced
 Include the primary keyword in the URL (if BigCommerce didn’t
already do it for you)
 Use your primary and secondary keywords in the headings and
subheadings
 Image alt text should contain keywords
These are the primary sweet spots you should hit for each web
page.

Suppose some of your pages aren’t actively targeting keywords. In

that case, you’ll need to either look up some keywords for them
(more on how to do this in the next step) or delete the content
(especially if it’s not useful, relevant, or currently ranking).

Looking for ‘easy win’ keywords

You should also look out for ‘easy win’ keywords during your audit,
which will help you start seeing positive results sooner rather than
later.

What makes a keyword an ‘easy win?’

If you discover you’re already ranking for a keyword in positions 4 –

30, you can give them a quick boost with some optimizations. When
done right, you should see SERP ranking boosts for these ‘easy win’
keywords in a few weeks.

This ensures that you start to see an influx of organic traffic as soon
as possible, as SEO is notoriously slow to start taking effect. Check
your current keyword position rankings on GSC and BWT to see if
there are any easy-win opportunities.

If you do notice a few keywords within that 4 – 30 sweet spot, here’s

what you should do:

1. Fully optimize the web page for the keyword (see guidelines
mentioned earlier)
2. Ensure the content is high-quality, informative, and contains more
than 1,000 words
3. Use a readable format with short sentences, brief paragraphs, and
plenty of bulleted/numbered lists
4. Add high-value internal and external links to the content
5. If possible, build a few authoritative links that point to the
content

These tweaks will strengthen your ranking power for these easy-win
keywords, which should shoot you further toward the top of the
SERP results.
 Step #4: Conduct Keyword
Research
Next, you must uncover relevant keywords for your next batch of
blog posts, product descriptions, and category pages.

Keyword planner tools, such as the ones offered by The

HOTH and Ahrefs, really come in handy here. These tools are great
because they provide important metrics like search volume and
keyword difficulty.

The ideal keywords to target are queries that have a high search
volume, a low keyword difficulty score, and an upward search
trend.

You can also target long-tail keywords, which feature low search
volume and low difficulty scores. These keywords are useful
because they’re highly specific and convert better than shorter
keywords.

Another effective keyword research tactic is to use Google

autocomplete. Simply start typing keywords related to your niche,
and Google will autosuggest real keywords that people search
for all the time.

Step #5: Create Content

Based on Keywords
As soon as you have a list of valuable keywords, it’s time to start
creating content based on them. When doing so, consider the intent
behind each keyword, which can include the following:

 Informational. These keywords want to learn something, and

they’re great for building brand awareness. Informational
keywords take the form of questions, such as ‘What is
SEO?’ Content examples include blog posts, how-to guides, and
news updates.
 Commercial. These queries are from users who are about to
make a purchase in the future. These keywords represent users
looking for reviews, buyer guides, and comparisons.
 Transactional. A keyword is transactional when it has direct
purchase intent. In other words, the user is ready to make a
purchase that very session. These keywords should link to your
product pages.

Keyword planner tools come in handy for this phase as well, as they
often categorize keywords based on intent.

You should also create an editorial content calendar to keep

track of your release schedule. Ideally, you should blog 2 – 4 times a
week to see the best results.

Content creation is also very time-consuming, so you should

consider hiring freelance copywriters that specialize in e-
commerce.

Step #6: Build High-

Quality Backlinks

With 45,476 stores operating on their platform, BigCommerce has

become one of the world’s leading e-commerce solutions for online
businesses.

They’ve had steady quarter-over-quarter growth for the past few

years, solidifying them as a force to be reckoned with in the e-
commerce SaaS space.

As with other platforms like Shopify, it’s up to each online store to

handle its marketing, which is where SEO (search engine
optimization) enters the picture.

BigCommerce SEO is a must for any store owner hoping to expand

their influence online, generate more traffic, and earn more
revenue.
A plus is that BigCommerce has some incredibly useful SEO features
straight out of the box, making it far easier to keep track of your
optimizations.

Besides that, a lot of work goes into building an effective SEO

campaign, but that effort pays for itself and then some due to the
results it can provide.

32% of businesses swear by SEO, as it provides a higher ROI than

any other marketing channel.

It’s also extremely cost-effective, as there are no costs associated

with optimizing your content for search engines.

In fact, if you’re an online store owner with plenty of spare time, you
can do almost everything yourself (although you may need some
help creating content).

Also, fear not if you’re clueless about optimizing websites for search
engines, as we’re here to provide a step-by-step guide on
developing a successful BigCommerce SEO campaign, so stay tuned
to learn more.

Why SEO Matters for E-

Commerce Stores
Raising brand awareness for a new online store is no easy feat,
especially if you lack a marketing budget.

Social media advertising, PPC (pay-per-click) ads, and Google

shopping campaigns are all pretty costly to implement – and they
may be outside the realm of possibility if you’re just starting out.

That’s why SEO is the #1 choice for promoting e-commerce stores.

Not only is it extremely affordable, but it’s also enormously effective

for building a customer base when done correctly.

Why is that?

There are lots of reasons why, but arguably the biggest one is
that 89% of customers begin their buying process with a search
engine.
Regardless of the types of products you sell, your target audience
will use search engines like Google and Bing to find them.

With a little SEO magic, you can get your e-commerce store to
appear at the top of the search results for queries related to your
products.

When combined with CRO (conversion rate optimization), you’ll

enjoy a steady influx of organic traffic that you can convert into
leads and sales.

It’s truly the gift that keeps on giving, as you’ll continue to generate
targeted traffic from your highest-ranking pages well after their
publish date (especially if you periodically update them).

SEO is also great for opening up other marketing possibilities for

your business.

Once you start earning more revenue due to higher SERP (search
engine results pages) rankings, you’ll have the budget to invest in
costlier methods like paid ads, Google shopping campaigns,
and using AI.

BigCommerce’s Out-of-the-
Box SEO Tools
With a BigCommerce store, you’ll already have some powerful SEO
tools.

The team at BigCommerce knows how essential SEO is for online

stores, so they included some handy features that make optimizing
for search engines easier than it would have been.

SEO-friendly URLs
URL structure plays a big role in SEO, especially for Microsoft’s
Bing.

No matter which search engine you’re optimizing for, you’ll always

want to utilize a simple, uniform URL structure.
BigCommerce has your back in this regard, as it automatically
creates SEO-friendly URLs that are short and sweet for your product,
category, and landing pages. You also have the option to alter your
URL settings to adhere to your standards.

This ensures you’ll never have to worry if your URLs aren’t

formatted properly or contain the right keywords.

A clunky URL structure can confuse search engine crawler bots,

which is why it’s nice to have tidy URLs without lifting a finger.

Unique URLs
The team at BigCommerce also included a way to prevent duplicate
content from appearing on your online store by ensuring every
unique page has only one URL.

This is great because duplicate content is a huge issue for e-

commerce SEO.

Whenever two or more pages share the same URL and content,
search engine crawlers become confused and don’t know which to
index, which can lead to them all disappearing from the SERPs.

Duplicate content is so prevalent in e-commerce due to the nature

of product pages. Most products feature different colors and sizes,
and they have individual pages for each. Without using canonical
tags, it’s extremely easy for an e-commerce store to rack up tons of
duplicate pages.

With BigCommerce, you’ll avoid those headaches entirely, which is

a huge perk.

Microdata
Microdata is automatically built into your product pages with
BigCommerce, which enhances how your website appears in the
search results.

Also called ‘rich snippets,’ microdata will help your site stand out
amongst a sea of blue hyperlinks. With microdata, features like
reviews, pricing, brand, and stock levels will appear alongside the
link to your site, adding extra information and visual appeal for
users scrolling by.
This can mean the difference between a click and being ignored. For
instance, if your online store appears alongside others, yet yours
has microdata showing a 5-star review average, users are more
likely to click on your result than others with no reviews.

Built-in content delivery network (CDN)

Page speed is a huge SEO ranking factor, so it’s not something you
should take lightly. If your website doesn’t load within a fraction of a
second, most users will click back to the SERPs and select another
result.

Google also has its Core Web Vitals test, which runs on every site in
its index to ensure proper speed for both loading content and user
interaction.

Fail the test, and you’re far less likely to rank well on the SERPs.

One of the best ways to speed up a website is to use a content

delivery network, and BigCommerce includes one for all its online
stores. The CDN works hand-in-hand with your store to boost
performance, primarily by loading photographs, videos, and other
media sources as quickly as possible.

As long as you don’t go crazy with Javascript, uncompressed photos,

and videos with giant file sizes, your BigCommerce store shouldn’t
have a problem with Google’s test, and your customers will enjoy
lightning-fast loading speeds.

Automatic URL rewrites and 301

redirects
This feature is excellent for keeping your URL and site architecture
nice and organized.

A common SEO pain point for e-commerce store owners is when

they have to rename one of their products or replace one product
with another. If they rename a product, they must remember to
adjust the URL to reflect the change, which is surprisingly easy to
forget.

If they replace a product, they must use a 301 redirect to direct

customers to the new page from the original link. BigCommerce
solves both of these issues by automating redirects and URL
changes.

Whenever you rename a product, the URL will automatically change

to reflect that. The same is true if you replace a product, as
BigCommerce will add a 301 redirect without you having to lift a
finger.

A Step-by-Step Guide to
Mastering BigCommerce
SEO
While BigCommerce’s included SEO features are undeniably useful,
they’re only supplementary tools – so you’ll need to know how to
develop a search campaign from scratch.

Here’s a step-by-step overview of planning, launching, and

monitoring an effective SEO campaign for your online store.

Step #1: Understand Your

Target Audience and Build
a Buyer Persona
You can think of SEO as a mind-reading game.

What do we mean by that?

Think back to the last time you used a search engine like Google.

You likely asked some type of a question with your search query,
such as ‘Is pork meat red or white,’ just as an example. Doing a
quick Google search, plenty of web pages are dedicated to
answering this question.
How did they know to target that keyword for a piece of content?

They knew it was worth their time and money because of two
factors: keyword research and their knowledge of their target
audience. When researching keywords, they noticed that lots of
people were wondering if pork was red meat or not due to the high
search volume of the keyword ‘is pork meat red or white.’

A high search volume means there’s a lot of interest in the keyword,

meaning creating a piece of content for it has the potential to
generate lots of traffic. Besides that, they have a strong
understanding of their target audience, so they know it’s a
prevalent question (they might even hear it asked every day).

Based on those two factors, they decided to use their resources to

create an informational piece of content that answers the question
the keyword poses.

As a search engine user, you aren’t privy to all this behind-the-

scenes magic. All you see is that someone read your mind and
created content that answers your question.

The first step of becoming an SEO mind reader is to gain a deep

understanding of your target audience, and one of the best ways to
do so is to create a buyer persona.

Tips for creating a buyer persona

To develop a buyer persona (also called customer avatar), you’ll
need to familiarize yourself with your target audience’s wants,
needs, and desires.

That way, through keyword research and understanding what your

customers want, you can ‘read their minds’ by creating content
perfectly tailored to their needs.

You’ll be able to answer their most pressing questions, solve their

problems, and inform them of crucial new developments that matter
to them.

Buyer personas are also crucial for understanding the type of tone
your audience responds to, which is invaluable for your content
creation efforts.
 A buyer persona is a fictional member of your core audience that
you create to gain insights into how your customers think.

You should give them the following:

 A name
 An occupation
 A residence
 Hobbies
 Interests
 Pain points
 Preferred shopping channels
 Shopping habits

Each aspect of your buyer persona MUST come directly from hard
data about your target audience.

The best way to do that is to A) analyze the habits of your target

demographics (including analyzing any customer data you have
available) and B) think like a member of your audience by
frequenting their online hangouts.

Take to relevant forums, Facebook groups, and sites like Reddit to

peer inside the minds of your potential customers. Pay attention to
the questions they ask, the type of language they use, and the
products they’re interested in to understand them better.

Step #2: Connect Your

Store to Google Search
Console (GSC), Google
Analytics (GA), and Bing
Webmaster Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.
 Google Search Console, Google Analytics, and Bing Webmaster
Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

GSC is a great place to start, but you’ll need first to verify that you
own your online store before you can start using the tool. To add
your store, log in to GSC using your Google account (you’ll need to
create one if you don’t have one), and select Add Property from
the drop-down menu.

Next, you’ll need to choose the type of property you want to add,
and the options are:

 URL-prefix property
 Domain property
 Google-hosted property

For BigCommerce stores, your best bet is to choose the URL-prefix

property. This option also grants you more ways to verify your
website, which is a plus.

Next, you’ll need to verify ownership, and you’ll have several

methods available. You also have the option of verifying later if you
don’t have the time right now. As soon as the verification is
complete, you’ll start to see your site data after a few days.

Getting set up on GA isn’t as difficult; you just need to log in and

enter the name, URL, and industry of the website you want to track.

Bing Webmaster Tools is only necessary if you plan on optimizing for

Bing SEO. Here’s an overview of how to connect your website to
BWT.

Step #3: Conduct an SEO

Audit of Your
BigCommerce Store
 Once you’re set up on GSC, GA, and BWT, you can move on to the
next step: conduct an SEO audit on your existing content.

What’s that?

It’s where you analyze your current product and category pages
through the lens of SEO. In particular, your goal is to tighten up your
existing content so that it performs better on search engines.

This is also the step where you get all your ducks in a row by
implementing best practices like optimal keyword placement, high-
quality content that’s not too thin (no page should contain less than
1,000 words), and improving technical factors like broken links and
redirects.

You won’t have to worry too much about duplicate content or URL
structure, as BigCommerce’s built-in SEO tools will handle that for
you.

The things you should look out for are:

 Broken links
 404 Not Found pages (replace with a 301 redirect to another
page)
 Blog posts that contain less than 1,000 words
 Keywords missing from title tags and metadata
 Pages that contain no internal links (orphan pages)

Also, every blog post and product description should target one
primary keyword and at least one or two others.

Tips for keyword usage

Here’s a quick guide on how to properly place keywords throughout
a web page without appearing spammy:

 Place the keyword within the first 100 words of the content
 Include the keyword in the title tag and meta description
 Several times throughout the content that doesn’t feel forced
 Include the primary keyword in the URL (if BigCommerce didn’t
already do it for you)
 Use your primary and secondary keywords in the headings and
subheadings
 Image alt text should contain keywords
These are the primary sweet spots you should hit for each web
page.

Suppose some of your pages aren’t actively targeting keywords. In

that case, you’ll need to either look up some keywords for them
(more on how to do this in the next step) or delete the content
(especially if it’s not useful, relevant, or currently ranking).

Looking for ‘easy win’ keywords

You should also look out for ‘easy win’ keywords during your audit,
which will help you start seeing positive results sooner rather than
later.

What makes a keyword an ‘easy win?’

If you discover you’re already ranking for a keyword in positions 4 –

30, you can give them a quick boost with some optimizations. When
done right, you should see SERP ranking boosts for these ‘easy win’
keywords in a few weeks.

This ensures that you start to see an influx of organic traffic as soon
as possible, as SEO is notoriously slow to start taking effect. Check
your current keyword position rankings on GSC and BWT to see if
there are any easy-win opportunities.

If you do notice a few keywords within that 4 – 30 sweet spot, here’s

what you should do:

1. Fully optimize the web page for the keyword (see guidelines
mentioned earlier)
2. Ensure the content is high-quality, informative, and contains more
than 1,000 words
3. Use a readable format with short sentences, brief paragraphs, and
plenty of bulleted/numbered lists
4. Add high-value internal and external links to the content
5. If possible, build a few authoritative links that point to the
content

These tweaks will strengthen your ranking power for these easy-win
keywords, which should shoot you further toward the top of the
SERP results.
 Step #4: Conduct Keyword
Research
Next, you must uncover relevant keywords for your next batch of
blog posts, product descriptions, and category pages.

Keyword planner tools, such as the ones offered by The

HOTH and Ahrefs, really come in handy here. These tools are great
because they provide important metrics like search volume and
keyword difficulty.

The ideal keywords to target are queries that have a high search
volume, a low keyword difficulty score, and an upward search
trend.

You can also target long-tail keywords, which feature low search
volume and low difficulty scores. These keywords are useful
because they’re highly specific and convert better than shorter
keywords.

Another effective keyword research tactic is to use Google

autocomplete. Simply start typing keywords related to your niche,
and Google will autosuggest real keywords that people search
for all the time.

Step #5: Create Content

Based on Keywords
As soon as you have a list of valuable keywords, it’s time to start
creating content based on them. When doing so, consider the intent
behind each keyword, which can include the following:

 Informational. These keywords want to learn something, and

they’re great for building brand awareness. Informational
keywords take the form of questions, such as ‘What is
SEO?’ Content examples include blog posts, how-to guides, and
news updates.
 Commercial. These queries are from users who are about to
make a purchase in the future. These keywords represent users
looking for reviews, buyer guides, and comparisons.
 Transactional. A keyword is transactional when it has direct
purchase intent. In other words, the user is ready to make a
purchase that very session. These keywords should link to your
product pages.

Keyword planner tools come in handy for this phase as well, as they
often categorize keywords based on intent.

You should also create an editorial content calendar to keep

track of your release schedule. Ideally, you should blog 2 – 4 times a
week to see the best results.

Content creation is also very time-consuming, so you should

consider hiring freelance copywriters that specialize in e-
commerce.

Step #6: Build High-

Quality Backlinks
The final step is to build backlinks to boost your SEO performance.
While backlinks hold ranking power for virtually every search
engine, they matter the most for Google.

Links from trusted websites serve as ‘trust votes’ or ‘credibility

votes’ for the quality of your content, and they can drastically
improve your SERP rankings. For example, if you can’t seem to
outrank a competitor using on-page and technical SEO tactics, they
probably have more links than you do.

There are lots of ways to build backlinks, including:

 Writing guest posts for other websites/online stores in your

industry
 Fixing broken links on other websites (you can use Ahrefs broken
link checker tool to do so)
 Building relationships with media outlets and news sites in your
field
 Creating linkable assets like informative videos and infographics
containing statistics
 Inserting one of your links into another website’s existing content
(link insertio

With 45,476 stores operating on their platform, BigCommerce has

become one of the world’s leading e-commerce solutions for online
businesses.

They’ve had steady quarter-over-quarter growth for the past few

years, solidifying them as a force to be reckoned with in the e-
commerce SaaS space.

As with other platforms like Shopify, it’s up to each online store to

handle its marketing, which is where SEO (search engine
optimization) enters the picture.

BigCommerce SEO is a must for any store owner hoping to expand

their influence online, generate more traffic, and earn more
revenue.

A plus is that BigCommerce has some incredibly useful SEO features

straight out of the box, making it far easier to keep track of your
optimizations.

Besides that, a lot of work goes into building an effective SEO

campaign, but that effort pays for itself and then some due to the
results it can provide.

32% of businesses swear by SEO, as it provides a higher ROI than

any other marketing channel.

It’s also extremely cost-effective, as there are no costs associated

with optimizing your content for search engines.

In fact, if you’re an online store owner with plenty of spare time, you
can do almost everything yourself (although you may need some
help creating content).

Also, fear not if you’re clueless about optimizing websites for search
engines, as we’re here to provide a step-by-step guide on
developing a successful BigCommerce SEO campaign, so stay tuned
to learn more.
Why SEO Matters for E-
Commerce Stores
Raising brand awareness for a new online store is no easy feat,
especially if you lack a marketing budget.

Social media advertising, PPC (pay-per-click) ads, and Google

shopping campaigns are all pretty costly to implement – and they
may be outside the realm of possibility if you’re just starting out.

That’s why SEO is the #1 choice for promoting e-commerce stores.

Not only is it extremely affordable, but it’s also enormously effective

for building a customer base when done correctly.

Why is that?

There are lots of reasons why, but arguably the biggest one is
that 89% of customers begin their buying process with a search
engine.

Regardless of the types of products you sell, your target audience

will use search engines like Google and Bing to find them.

With a little SEO magic, you can get your e-commerce store to
appear at the top of the search results for queries related to your
products.

When combined with CRO (conversion rate optimization), you’ll

enjoy a steady influx of organic traffic that you can convert into
leads and sales.

It’s truly the gift that keeps on giving, as you’ll continue to generate
targeted traffic from your highest-ranking pages well after their
publish date (especially if you periodically update them).

SEO is also great for opening up other marketing possibilities for

your business.

Once you start earning more revenue due to higher SERP (search
engine results pages) rankings, you’ll have the budget to invest in
costlier methods like paid ads, Google shopping campaigns,
and using AI.
BigCommerce’s Out-of-the-
Box SEO Tools
With a BigCommerce store, you’ll already have some powerful SEO
tools.

The team at BigCommerce knows how essential SEO is for online

stores, so they included some handy features that make optimizing
for search engines easier than it would have been.

SEO-friendly URLs
URL structure plays a big role in SEO, especially for Microsoft’s
Bing.

No matter which search engine you’re optimizing for, you’ll always

want to utilize a simple, uniform URL structure.

BigCommerce has your back in this regard, as it automatically

creates SEO-friendly URLs that are short and sweet for your product,
category, and landing pages. You also have the option to alter your
URL settings to adhere to your standards.

This ensures you’ll never have to worry if your URLs aren’t

formatted properly or contain the right keywords.

A clunky URL structure can confuse search engine crawler bots,

which is why it’s nice to have tidy URLs without lifting a finger.

Unique URLs
The team at BigCommerce also included a way to prevent duplicate
content from appearing on your online store by ensuring every
unique page has only one URL.

This is great because duplicate content is a huge issue for e-

commerce SEO.

Whenever two or more pages share the same URL and content,
search engine crawlers become confused and don’t know which to
index, which can lead to them all disappearing from the SERPs.
Duplicate content is so prevalent in e-commerce due to the nature
of product pages. Most products feature different colors and sizes,
and they have individual pages for each. Without using canonical
tags, it’s extremely easy for an e-commerce store to rack up tons of
duplicate pages.

With BigCommerce, you’ll avoid those headaches entirely, which is

a huge perk.

Microdata
Microdata is automatically built into your product pages with
BigCommerce, which enhances how your website appears in the
search results.

Also called ‘rich snippets,’ microdata will help your site stand out
amongst a sea of blue hyperlinks. With microdata, features like
reviews, pricing, brand, and stock levels will appear alongside the
link to your site, adding extra information and visual appeal for
users scrolling by.

This can mean the difference between a click and being ignored. For
instance, if your online store appears alongside others, yet yours
has microdata showing a 5-star review average, users are more
likely to click on your result than others with no reviews.

Built-in content delivery network (CDN)

Page speed is a huge SEO ranking factor, so it’s not something you
should take lightly. If your website doesn’t load within a fraction of a
second, most users will click back to the SERPs and select another
result.

Google also has its Core Web Vitals test, which runs on every site in
its index to ensure proper speed for both loading content and user
interaction.

Fail the test, and you’re far less likely to rank well on the SERPs.

One of the best ways to speed up a website is to use a content

delivery network, and BigCommerce includes one for all its online
stores. The CDN works hand-in-hand with your store to boost
performance, primarily by loading photographs, videos, and other
media sources as quickly as possible.
As long as you don’t go crazy with Javascript, uncompressed photos,
and videos with giant file sizes, your BigCommerce store shouldn’t
have a problem with Google’s test, and your customers will enjoy
lightning-fast loading speeds.

Automatic URL rewrites and 301

redirects
This feature is excellent for keeping your URL and site architecture
nice and organized.

A common SEO pain point for e-commerce store owners is when

they have to rename one of their products or replace one product
with another. If they rename a product, they must remember to
adjust the URL to reflect the change, which is surprisingly easy to
forget.

If they replace a product, they must use a 301 redirect to direct

customers to the new page from the original link. BigCommerce
solves both of these issues by automating redirects and URL
changes.

Whenever you rename a product, the URL will automatically change

to reflect that. The same is true if you replace a product, as
BigCommerce will add a 301 redirect without you having to lift a
finger.

A Step-by-Step Guide to
Mastering BigCommerce
SEO
While BigCommerce’s included SEO features are undeniably useful,
they’re only supplementary tools – so you’ll need to know how to
develop a search campaign from scratch.

Here’s a step-by-step overview of planning, launching, and

monitoring an effective SEO campaign for your online store.
Step #1: Understand Your
Target Audience and Build
a Buyer Persona
You can think of SEO as a mind-reading game.

What do we mean by that?

Think back to the last time you used a search engine like Google.

You likely asked some type of a question with your search query,
such as ‘Is pork meat red or white,’ just as an example. Doing a
quick Google search, plenty of web pages are dedicated to
answering this question.

How did they know to target that keyword for a piece of content?

They knew it was worth their time and money because of two
factors: keyword research and their knowledge of their target
audience. When researching keywords, they noticed that lots of
people were wondering if pork was red meat or not due to the high
search volume of the keyword ‘is pork meat red or white.’

A high search volume means there’s a lot of interest in the keyword,

meaning creating a piece of content for it has the potential to
generate lots of traffic. Besides that, they have a strong
understanding of their target audience, so they know it’s a
prevalent question (they might even hear it asked every day).

Based on those two factors, they decided to use their resources to

create an informational piece of content that answers the question
the keyword poses.

As a search engine user, you aren’t privy to all this behind-the-

scenes magic. All you see is that someone read your mind and
created content that answers your question.

The first step of becoming an SEO mind reader is to gain a deep

understanding of your target audience, and one of the best ways to
do so is to create a buyer persona.
 Tips for creating a buyer persona
To develop a buyer persona (also called customer avatar), you’ll
need to familiarize yourself with your target audience’s wants,
needs, and desires.

That way, through keyword research and understanding what your

customers want, you can ‘read their minds’ by creating content
perfectly tailored to their needs.

You’ll be able to answer their most pressing questions, solve their

problems, and inform them of crucial new developments that matter
to them.

Buyer personas are also crucial for understanding the type of tone
your audience responds to, which is invaluable for your content
creation efforts.

A buyer persona is a fictional member of your core audience that

you create to gain insights into how your customers think.

You should give them the following:

 A name
 An occupation
 A residence
 Hobbies
 Interests
 Pain points
 Preferred shopping channels
 Shopping habits

Each aspect of your buyer persona MUST come directly from hard
data about your target audience.

The best way to do that is to A) analyze the habits of your target

demographics (including analyzing any customer data you have
available) and B) think like a member of your audience by
frequenting their online hangouts.

Take to relevant forums, Facebook groups, and sites like Reddit to

peer inside the minds of your potential customers. Pay attention to
the questions they ask, the type of language they use, and the
products they’re interested in to understand them better.
 Step #2: Connect Your
Store to Google Search
Console (GSC), Google
Analytics (GA), and Bing
Webmaster Tools (BWT)
Monitoring your performance is pivotal for SEO, so you need to get
set up on a few analytical platforms before proceeding further.

Google Search Console, Google Analytics, and Bing Webmaster

Tools are essential in this regard, as they’ll enable you to monitor
your SEO performance directly from the eyes of Google and Bing.

They’re also completely free to use, which is a huge plus.

GSC is a great place to start, but you’ll need first to verify that you
own your online store before you can start using the tool. To add
your store, log in to GSC using your Google account (you’ll need to
create one if you don’t have one), and select Add Property from
the drop-down menu.

Next, you’ll need to choose the type of property you want to add,
and the options are:

 URL-prefix property
 Domain property
 Google-hosted property

For BigCommerce stores, your best bet is to choose the URL-prefix

property. This option also grants you more ways to verify your
website, which is a plus.

Next, you’ll need to verify ownership, and you’ll have several

methods available. You also have the option of verifying later if you
don’t have the time right now. As soon as the verification is
complete, you’ll start to see your site data after a few days.

Getting set up on GA isn’t as difficult; you just need to log in and

enter the name, URL, and industry of the website you want to track.
 Bing Webmaster Tools is only necessary if you plan on optimizing for
Bing SEO. Here’s an overview of how to connect your website to
BWT.

Step #3: Conduct an SEO

Audit of Your
BigCommerce Store
Once you’re set up on GSC, GA, and BWT, you can move on to the
next step: conduct an SEO audit on your existing content.

What’s that?

It’s where you analyze your current product and category pages
through the lens of SEO. In particular, your goal is to tighten up your
existing content so that it performs better on search engines.

This is also the step where you get all your ducks in a row by
implementing best practices like optimal keyword placement, high-
quality content that’s not too thin (no page should contain less than
1,000 words), and improving technical factors like broken links and
redirects.

You won’t have to worry too much about duplicate content or URL
structure, as BigCommerce’s built-in SEO tools will handle that for
you.

The things you should look out for are:

 Broken links
 404 Not Found pages (replace with a 301 redirect to another
page)
 Blog posts that contain less than 1,000 words
 Keywords missing from title tags and metadata
 Pages that contain no internal links (orphan pages)

Also, every blog post and product description should target one
primary keyword and at least one or two others.

Tips for keyword usage

 Here’s a quick guide on how to properly place keywords throughout
a web page without appearing spammy:

 Place the keyword within the first 100 words of the content
 Include the keyword in the title tag and meta description
 Several times throughout the content that doesn’t feel forced
 Include the primary keyword in the URL (if BigCommerce didn’t
already do it for you)
 Use your primary and secondary keywords in the headings and
subheadings
 Image alt text should contain keywords

These are the primary sweet spots you should hit for each web
page.

Suppose some of your pages aren’t actively targeting keywords. In

that case, you’ll need to either look up some keywords for them
(more on how to do this in the next step) or delete the content
(especially if it’s not useful, relevant, or currently ranking).

Looking for ‘easy win’ keywords

You should also look out for ‘easy win’ keywords during your audit,
which will help you start seeing positive results sooner rather than
later.

What makes a keyword an ‘easy win?’

If you discover you’re already ranking for a keyword in positions 4 –

30, you can give them a quick boost with some optimizations. When
done right, you should see SERP ranking boosts for these ‘easy win’
keywords in a few weeks.

This ensures that you start to see an influx of organic traffic as soon
as possible, as SEO is notoriously slow to start taking effect. Check
your current keyword position rankings on GSC and BWT to see if
there are any easy-win opportunities.

If you do notice a few keywords within that 4 – 30 sweet spot, here’s

what you should do:

1. Fully optimize the web page for the keyword (see guidelines
mentioned earlier)
2. Ensure the content is high-quality, informative, and contains more
than 1,000 words
3. Use a readable format with short sentences, brief paragraphs, and
plenty of bulleted/numbered lists
4. Add high-value internal and external links to the content
5. If possible, build a few authoritative links that point to the
content

These tweaks will strengthen your ranking power for these easy-win
keywords, which should shoot you further toward the top of the
SERP results.

Step #4: Conduct Keyword

Research
Next, you must uncover relevant keywords for your next batch of
blog posts, product descriptions, and category pages.

Keyword planner tools, such as the ones offered by The

HOTH and Ahrefs, really come in handy here. These tools are great
because they provide important metrics like search volume and
keyword difficulty.

The ideal keywords to target are queries that have a high search
volume, a low keyword difficulty score, and an upward search
trend.

You can also target long-tail keywords, which feature low search
volume and low difficulty scores. These keywords are useful
because they’re highly specific and convert better than shorter
keywords.

Another effective keyword research tactic is to use Google

autocomplete. Simply start typing keywords related to your niche,
and Google will autosuggest real keywords that people search
for all the time.

Step #5: Create Content

Based on Keywords
 As soon as you have a list of valuable keywords, it’s time to start
creating content based on them. When doing so, consider the intent
behind each keyword, which can include the following:

 Informational. These keywords want to learn something, and

they’re great for building brand awareness. Informational
keywords take the form of questions, such as ‘What is
SEO?’ Content examples include blog posts, how-to guides, and
news updates.
 Commercial. These queries are from users who are about to
make a purchase in the future. These keywords represent users
looking for reviews, buyer guides, and comparisons.
 Transactional. A keyword is transactional when it has direct
purchase intent. In other words, the user is ready to make a
purchase that very session. These keywords should link to your
product pages.

Keyword planner tools come in handy for this phase as well, as they
often categorize keywords based on intent.

You should also create an editorial content calendar to keep

track of your release schedule. Ideally, you should blog 2 – 4 times a
week to see the best results.

Content creation is also very time-consuming, so you should

consider hiring freelance copywriters that specialize in e-
commerce.

Step #6: Build High-

Quality Backlinks
The final step is to build backlinks to boost your SEO performance.
While backlinks hold ranking power for virtually every search
engine, they matter the most for Google.

Links from trusted websites serve as ‘trust votes’ or ‘credibility

votes’ for the quality of your content, and they can drastically
improve your SERP rankings. For example, if you can’t seem to
outrank a competitor using on-page and technical SEO tactics, they
probably have more links than you do.

There are lots of ways to build backlinks, including:

 Writing guest posts for other websites/online stores in your
industry
 Fixing broken links on other websites (you can use Ahrefs broken
link checker tool to do so)
 Building relationships with media outlets and news sites in your
field
 Creating linkable assets like informative videos and infographics
containing statistics
 Inserting one of your links into another website’s existing content
(link insertions)

These are all viable ways to build links.

However, you should only target websites that are trustworthy,

high-quality, and authoritative. You can check a website’s ‘domain
rating’ using Ahrefs Website Authority Checker.

Hire a BigCommerce
Consultant to Supercharge
Your SEO
As you can see, quite a bit goes into an SEO strategy, but the results
are more than worth it when done correctly. As soon as you start
generating steady organic traffic, you’ll have plenty of opportunities
to create new customers.

If you lack the time to focus on SEO for your Big

you can always hire BigCommerce SEO experts through FreeUp.

Our freelance marketplace contains BigCommerce SEO agencies,

consultants, and experts who will tackle the nitty gritty details of
your search campaign for you.

Hiring a professional is extremely easy, and we ensure you wind up

with the perfect freelancer for your needs, so don’t wait to add a job
request or schedule a strategy call today.