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Content Strategy Spreadsheet

The document outlines a content strategy spreadsheet that includes business objectives, core messages, target audience details, competitive analysis, and a channel plan. It emphasizes the importance of understanding the target audience and differentiating from competitors while planning content types and frequency. Additionally, it provides a guide for using the spreadsheet effectively and suggests content ideas and influential bloggers for collaboration.

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Bismah Ahmed
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42 views8 pages

Content Strategy Spreadsheet

The document outlines a content strategy spreadsheet that includes business objectives, core messages, target audience details, competitive analysis, and a channel plan. It emphasizes the importance of understanding the target audience and differentiating from competitors while planning content types and frequency. Additionally, it provides a guide for using the spreadsheet effectively and suggests content ideas and influential bloggers for collaboration.

Uploaded by

Bismah Ahmed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Content Strategy Spreadsheet

BUSINESS OBJECTIVES
Business Impact 1st Quarter
Business Objectives (Reason why?) Benchmark Results

CORE MESSAGE TARGET AUDIENCE

Message/Topic Niche &


Descriptive
Mission Statement Attribute
Core Message or
Question Demographics
Additional Secondary
Messages Interests
Typical
1 questions
Persona-based
2 Pain points
keywords &
3 phrases
4
5
6

COMPETITIVE ANALYSIS Topics they cover on Topics they


Competitors Their core message their blog miss out on

Our differentiator:
CHANNEL PLAN
Content Types Channel Channel's URL Objective
Spreadsheet

2nd Quarter 3rd Quarter 4th Quarter To fill in this spreadsheet, read this ultimate
Results Results Results How-To guide on content markeitng in retail:
www.styla.com/blog/content-marketing-for-ecom

To use this spreadsheet, go to File → Make a


Copy

RGET AUDIENCE

Persona 1 Persona 2 Persona ...

Typical calls to Audience


Types of content Frequency actions used response
Structure Frequency Tone Desired Action
dsheet, read this ultimate
ntent markeitng in retail:
content-marketing-for-ecommerce

heet, go to File → Make a


Copy
CONTENT IDEAS
Idea Type of content Possible title LSIs
Notes
INFLUENTIAL BLOGGERS Last time
Blogger Brand Website Expertise Twitter Google+ contacted

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