module 1
module 1
Introduction
Despite the popularity of the American films in the Philippines, many Filipinos cannot
follow the actors’ dialogue, and thus resort to guessing the overall story based on the
actions onscreen.
Despite the ambiguity of the traditional views of literacy, Roberts (1995) notes that
“in the past fifty years, hundreds of definitions of ‘literacy’ have been advanced by scholars,
adult literacy workers, and programme planners,’ with even the United Nations Educational,
Scientific, and Cultural Organization (UNESCO, 2006) acknowledging that literacy as a
concept has proven to be complex and dynamic, it being continually defined and interpreted
in multiple ways.
Discussion
Note that “reading” does not appear in UNESCO’s definition of literacy. Instead,
literacy has taken on a definition more akin to “knowing about something and what to do
with it.”
In this vein, Mkandawire (2018) more succinctly posits that literacy is “a form of
knowledge, competence, and skills in a particular field or area, “being supported by UNESCO
(2006), Barton (2007), and Mkandawire, Simooya-Munenda, & Cheelo (2017), which
acknowledged that – as we have just pointed out – modern views appear to equate literacy
with knowledge.
This shift in the definition of literacy from “reading and writing” to “knowledge” is
especially important as we explore the “new” literacies of the 21 st century that seem far-
removed from the contexts upon which conventional literacy is based.
In the same vein of reasoning, the new literacies are not “new” per se – as in the
sense that they never existed before. Rather, we consider them to be new because the
contexts in which old skills and knowledge are being employed as new, both in nature and in
scope. The ability to translate textual information into images is not a new skill, but it is the
ability to do so in a way that is concise, complete, and clear that is certainly new, given that
it will be how ninety percent of the population will be informed on the issue. Similarly, being
able to verify the truth-value and veracity of a document is not a new skill – but being able
to do so when there are a hundred similar documents available to you online is.
Case in point: Throughout history, humans have communicated on levels apart from
the spoken and written word, for example, visually, using the long distance communication
system of smoke signals used by the ancient Chinese, the ancient Greeks, and the
indigenous peoples of North America.
In the Victorian Era, there was such a thing as the “Language of Flowers,” where the
kind, color, and arrangement of a bouquet of flowers were used to communicate messages
that could not otherwise be spoken aloud in Victorian society (Greenaway, 1884). For
example, a bouquet of oak leaves (representing strength), purple roses (sorrow), white lilies
(resurrection), and pale yellow tulips and rosemary (memory of remembrance) would
altogether communicate a message of sympathy, usually over the death of a loved one.
Another difference involves the question of necessity: One did not need to be literate
in the language of flowers to live a fruitful and fulfilled life in Victorian-era England, but to be
not media or digitally literate in the 21st century makes one vulnerable to manipulation by
those who are, and such manipulation can easily cost an individual time, money, property,
and even life.
Summary
Simply put, three things have been critical in the rise of the new literacies:
1. Increased Reach – we are communicating with more people, from more diverse
cultures, across vaster distances than ever before.
2. Increased Means of Communication – we are communicating in more ways and at
faster speeds than ever before.
3. Increased Breadth of Content – we are communicating about more things than
ever before.