Alexandra Serban

Mobile: +420 602 410 623

Email: [email protected]
Full Professional Profile: linkedin.com/in/alexandraelenaserban/

Relevant Experience

Finance Controller
October 2021 – Present
Company: Emarsys, an Sap Company, Prague, Czech Republic
Profile
As a Finance Controller, overseeing the financial operations of the US Business Unit,
I am a finance professional with more I play a pivotal role in driving financial strategy and ensuring the accuracy,
efficiency, and compliance of financial reporting. With a focus on continuous
than 12 years of experience in improvement and operational effectiveness, I provide leadership in managing high-
multinational organizations, stakes financial processes and work closely with senior management to support
gathering a set of diversified skills, strategic decision-making.
from a strong focus on customer
relationships to finance. Key Responsibilities & Achievements:
 Leadership & Strategy: Act as the "GO TO" person for the US Business
I want to be the Manager I want to Unit’s financial operations, guiding key decisions related to financial
have for myself and to become a planning, reporting, and process improvements.
source of inspiration and motivation  End-to-End Financial Oversight: Lead the entire financial cycle, from
for others. managing reconciliations and intercompany transactions to reporting and
financial close activities, ensuring precision and adherence to corporate
policies.
Education & Certifications  Financial Decision-Making: Approve invoices, payments, and other critical
financial transactions, leveraging my deep understanding of business
needs and financial controls.
2024 – Prague Training Academy  Cash Flow & Liquidity Management: Proactively monitor and optimize
Women’s Leadership Mentoring cash flow strategies, significantly enhancing liquidity and supporting the
Program Mentee operational needs of the business unit.
 Team Leadership & Development: Mentor and guide team members,
2021 – Leadership: a Master Class_with fostering a culture of collaboration, performance, and continuous learning,
Daniel Goleman – (online) while ensuring the efficient onboarding and training of new joiners.
 Stakeholder Communication: Prepare and present detailed financial
reports to senior leadership, providing valuable insights to inform strategic
2020 – Fusion Leadership Program –
decisions and improve financial performance.
ABSL – Czech Republic
Key Achievements:
2020 _ Fundamentals of Project Planning  Designed and implemented a cash flow forecasting model, improving
and Management – Coursera financial planning, and securing financial stability.
 Led the implementation of an optimized payment run process in Oracle,
2020 – Fusion Leadership Program – streamlining financial operations and increasing team efficiency.
ABSL – Czech Republic  Spearheaded the successful integration of credit card transaction details
into financial reporting, resulting in improved transparency and control.

2020 – Leadership Program – Femme

Palette – Czech Republic

2019 – The Virtual Enneagram Academy

_ Cristina Violeta Muntean– Czech
Republic
 Senior Financial Accountant
2011 - 2013 – Master in South East October 2017 – September 2021
European Studies at Dimitrie Cantemir Company: Landis+Gyr, Prague, Czech Republic
University (Bucharest_RO)
I was responsible for Service transition (GL/AP/AR processes). Originally in charge
with GL/AR/AP processes, after its stabilization I took the responsibility of General
2007 - 2010 – Bachelor Degree in Ledger only, overseeing the AP/AR processes, training and mentoring new AP/R
Foreign Languages with Economics and joiners and being involved in different projects:
Law at the University of Bucharest, RO
Process Owner:
 Overseeing & input quality control
 Participating in different activities (related to month end closing:
supporting documentation for internal/external audits, quality check
controls; reconciliations) and projects.
Languages  Performing closing / reporting activities (Sap, BW, Cognos, ITS)
Romanian – Mother Tongue  Preparing managerial reports: KPIs file, monthly analysis and maintenance.
English – Working Proficiency Project Lead & participant:
French – Working Proficiency  Taking a lead in process improvement
 Leading different projects
Other achievements:
 Handling the creation and maintenance of Standard Operational Processes
Skills (IGrafX tool)
Computer: MS Office, Oracle, SAP, ITS –
cash management tool, Cognos, Business AR Accountant Lead
Warehouse, MS Teams, SharePoint, April 2016 – September 2017
IgrafX, Company: Newell Brand, Prague, Czech Republic
Responsible for leading AR/Collection department and being the front line of
communication for Local Business with a main and primary focus on Collections.
Managing this department, I succeed to acquire a deeper understanding on how to
lead a project, to see the bigger picture of overall exposure to bad debts risks, to
Other navigate a continuous improvement of the KPIs.
 Project leading  Met and exceeded cash collection and DSO targets, reducing overdue debt
 Controlling and overall exposure to Bad Debt risk
 Process Improvement  Managed the maintenance of the debtors and prevention of increase in
 Training value of Aging.
 Onboarding supervision  Participated in migration processes.
 Executed - daily AR cash application reconciliation.
 Customer Service
 Coordinated with Cash Application department.

Other achievements:
 Delivered remarkable results, boosting DSO through consistent hard work
(from 84 days to 39 in 4 months) and dedication to Account Receivable
department.
 Succeeded to build strong relationships with customers and Local Business
through positive attitude and attentive response.
Senior Billing and AR Analyst
February 2015 - March 2016
Company: Genpact, Bucharest, Romania
Got promoted as an Order2Cash analyst after 10 months thanks to my reliability,
initiative, commitment for quality and the result-driven attitude. I have continued
to bring a positive influence on the results (proven by different Awards won) and at
the same time inspiring my peers to follow my work strategy.
 Managed aging minimization and management of debtors
 Counselled debtors on payment options and arranged instalment
agreements.
 Mentored new joiners on cash collection techniques and strategies,
explained direct link between revenue growth and customer loyalty.
 Identified and driven process improvements to enhance the efficiency and
productivity (customers' portfolio split – actions & strategies)
 Performed overdue payments (cash application + un/applied cash), closing
activities (Sap, Business Warehouse), credit limit reports, communication
with pharmaceutical customers regarding their deliveries, invoices,
blocked orders (French market) etc.
 Assisted team lead with ad-hoc AR reports.
Other achievements:
 Supervised and guided new joiners (I was the - GO TO person)
 Achieved performance goals on consistent basis.

Claims Management Analyst

May 2014 - February 2015
Company: Genpact, Bucharest, Romania
The skills acquired in Customer Service led me to have a job in Claims Management
department where I managed the Service Transition and the whole process after
transition.

 Assisted team lead with ad-hoc AR reports.

 Developed SAP skill and techniques, providing support to the end customers
and processing different documents (manual invoices/credit notes/debit
notes / discounts etc.) and tasks.
 Held the responsibility for price changes.
 Led process improvement and problem-solving efforts to create standard
procedures and escalation policy for customer support team.
 Trained new joiners.
 Directed colleagues with day-to-day work and complex problems by applying
analytical strategies.
 Managed customer escalations and negotiated resolutions (Claims
management) applying strategic communication (pharmaceutical customers
regarding their orders / delivery date