02-What Does a VA Do

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02-What Does a VA Do

Uploaded by

Komal Kumari

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www.imarketing.

courses
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What Does a VA Do?

Now that you know a little about where the term virtual assistant came from and
why VAs are in such high demand, let’s talk a bit about what a VA does (and does
not!) do.

Different Types of VAs

First of all, there are several different types of VAs. For most of this course, the
lessons will not be affected by which type of VA you are. All VAs can use the same
strategies and tips to get clients, set up their business on paper, create systems, and
even set rates (although the rates themselves may vary depending on what type of
VA you are).

There are many different types of VAs. Here’s a summary of several of the major
types of VAs.

General/Administrative Virtual Assistant

This type of VA may be seen as a kind of catch-all for all the other types of VAs on
the list. But truthfully, a general or administrative VA most closely resembles a
secretary that would work in a physical office. A general VA will do things like
organizing documents, managing appointments and calendar events, responding to
emails, making phone calls, organizing travel, formatting documents, creating
PowerPoint presentations, sending invoices, and more.
In general, this type of VA has the least earning potential because the tasks are
simpler to perform and don’t typically take much training.

Marketing Virtual Assistant

Marketing is a key part of any successful business and a marketing VA can help
businesses implement their strategies on a day-to-day basis.
A marketing VA may or may not be responsible for social media marketing, but they
are almost always responsible for doing things like creating and monitoring ad
campaigns, promoting blog posts and other content, and sending out email
marketing newsletters.

Social Media Virtual Assistant

Social media has grown so robust that some marketing VAs decided to focus only
on social media instead.
A social media VA may or may not be responsible for social media advertising (like
Facebook ads), but they are responsible for the day-to-day publishing of content on
social media, as well as interacting with followers or group members.
Some social media VAs will also be responsible for creating graphics for social media
use.
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www.imarketing.courses
Depending on the level of experience, a social media VA may also be responsible for
creating and planning content for social media channels. However, this is starting to
move outside of the realm of many who consider themselves VAs and instead begin
to call themselves “social media managers”.

When this line is crossed, an individual can typically earn more money because they
are in charge of the actual strategy behind social media marketing, not just the day-
to-day act of posting on social media and responding to comments.

Virtual Research Assistant

Are you good at doing internet-based research? Then working as a virtual research
assistant may be a good fit for you.

A research VA may be responsible for: outlining and finding statistics for blog articles
and other content; putting research data into charts and presentations for meetings
and pitches; analyzing business data and finding areas for improvement; performing
competition analysis, including SEO keyword research; or searching for guest
blogging opportunities.
However, a research VA will not be responsible for the implementation of SEO
research, business growth ideas, verbally presenting research data, or writing guest
blog posts.

Data Entry Virtual Assistant

Data entry VAs may be responsible for things like reviewing data for errors and
ensuring accuracy, inputting data into databases, managing CRM software, and
more.

Bookkeeping Virtual Assistant

A bookkeeping VA helps businesses keep their finances in order by doing very

important tasks that are time-consuming, and many business owners don’t enjoy.
A bookkeeping VA needs to be knowledgeable with software like QuickBooks, Xero,
etc.

Technical Virtual Assistant

Are you a tech wizard and good at learning new tools and software? If so, you may be
able to work as a technical VA.
Technical VAs have a desire to learn what others may not have the time or the
desire to. Learning new tools and systems is time-consuming, which means these
VAs are usually highly paid.
Each technical VA will have unique strengths, but in general, they have a desire to
learn and problem solve.

eCommerce Virtual Assistant

eCommerce is an entirely unique beast of its own and an eCommerce VA will have
many duties that are already listed above, but will only be applied to an eCommerce
business.
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www.imarketing.courses

WordPress Virtual Assistant

There are more than just blogs hosted on WordPress websites. A WordPress VA may
or may not be techie.
On the one hand, they could be someone who handles monthly maintenance, fixing
technical errors, coding new websites, etc. On the other, they could be more of a
content manager, responsible for things like editing and scheduling pages and
posts.

Product Launch Virtual Assistant

This advanced type of VA is able to quickly familiarize themselves with any new
client’s business. They are able to build sales funnels, run ads, and perform all the
other necessary steps in a product launch.

What VAs Should NOT Do

As you can see, there are many different types of VAs. It’s important to know your
skills and weaknesses so you know which type of clients you should be searching for
in your VA business.
There are also things VAs should not do.

For one, a VA should not work outside the area in which they are comfortable. While
learning new skills is a benefit of being a VA, you should never lie to a client about
your knowledge or skill level with certain software or task. As long as a client is OK
with you learning new things on their dime, it is OK to expand into other areas that
you’d like to try.

Some clients will also try to expand the scope of work with their VAs, to get more
work out of them instead of hiring a second VA to handle different types of tasks. If
you are not comfortable working on certain tasks, be upfront with your client and
don’t agree to take on the work. We will go over client relationships in more detail in
Module 4.