Learning Lesson Title: Habitats

Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives Explain & Explore
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10
Minutes
 Learning
Objectives Explain & Explore
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10
Minutes
 Learning Demand
Objectives
•Demand is the amount of a good/service that a consumer is
10 Minutes willing and able to purchase at a given price in a given time
period
Engage/Explore • If a consumer is willing to purchase a good, but cannot
10 Minutes afford to, it is not effective demand

Express •A demand curve is a graphical representation of

65-70 Minutes the price and quantity demanded (QD) by consumers
• If data were plotted, it would be an actual curve,
however economists simplify curves in their sketches
Evaluate into straight lines so as to make analysis easier
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning Movements Along A Demand Curve
Objectives
If price is the only factor that changes (ceteris paribus), there will be a
10 Minutes change in the QD
• This change is shown by a movement along the demand curve
• A demand curve showing a contraction in quantity demanded
Engage/Explore (QD) as prices increase and an extension in quantity
10 Minutes demanded (QD) as prices decrease

Express
65-70 Minutes

Evaluate
10 Minutes
 Diagram Analysis
Learning
Objectives •An increase in price from £10 to £15 leads to a movement up the
10 Minutes demand curve from point A to B
• Due to the increase in price, the QD has fallen from 10 to 7
units
Engage/Explore • This movement is called a contraction in QD
10 Minutes •A decrease in price from £10 to £5 leads to a movement down the
demand curve from point A to point C
• Due to the decrease in price, the QD has increased from 10 to
15 units
Express • This movement is called an extension in QD
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes •The law of demand captures this fundamental
relationship between price and QD
Engage/Explore • It states that there is an inverse relationship
10 Minutes between price and QD
• When price rises the QD falls
• When prices fall the QD rises
Express •This relationship partly explains why the demand
65-70 Minutes curve is downward sloping

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives Demand/Effective demand:
5 Minutes
• Demand can be defined as the willingness and ability to buy
a product. Demand and price are inversely related. This
Engage/Explore means demand will rise as price falls and fall as price rises.
5 Minutes So, as price rises, the willingness and ability to buy a product
falls.

Express • Individual demand is the amount of a product an individual

25-30 Minutes would be willing and able to buy, at different prices.
Whereas, market demand is the total demand for a product
at different prices and it is found by adding each individual’s
Evaluate demand at different prices.
10 Minutes
 Learning
Objectives • A demand schedule is a table that records/lists the
5 Minutes different quantities demanded of a product at different
prices over a particular time period.

Engage/Explore
Daily demand for train tickets from station X to station Y.
5 Minutes
Price Quantity demanded
50 2200
Express 45 2500
25-30 Minutes 40 3000
35 3800
Evaluate 30 5000
10 Minutes 25 7000
 Learning Demand curve
• A demand curve can be plotted from the information of the
Objectives
demand schedule. Price is measured on the vertical axis and
5 Minutes quantity demanded on the horizontal axis. A diagram must be
accurately and fully labelled. Demand curve slope down from left
to right.
Engage/Explore • To save time and for the sake of clarity, economists also often
5 Minutes draw demand curves as straight lines.

Express
25-30 Minutes

Evaluate
10 Minutes
 Learning The effect of a change in price on demand:
Objectives • It is a fall in the price of a product which will lead to a rise in
demand and cause an extension in demand (expansion or an
5 Minutes increase in the quantity demanded). Conversely, a rise in
price which will cause a contraction in demand (a decrease
Engage/Explore in the quantity demanded). A change in the price of the
5 Minutes product itself causes a movement along the demand curve.

Express
25-30 Minutes

Evaluate
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 Learning
Objectives
5 Minutes

Engage/Explore
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Express
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Evaluate
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 Learning
Objectives
5 Minutes

Engage/Explore
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Express
25-30 Minutes

Evaluate
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 Learning
Objectives
5 Minutes

Engage/Explore
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Express
25-30 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
25-30 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
25-30 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
25-30 Minutes

Evaluate
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 Learning
Objectives Reflect on Your Learning
10 Minutes

Engage/Explore
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Express
65-70 Minutes

Evaluate
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Minutes
 Learning
Objectives
Conditions of Demand
10 Minutes Shifts Of The Entire Demand Curve

Engage/Explore
10 Minutes •There are numerous factors that will change the demand for a
good/service, irrespective of the price level. Collectively these
factors are called the conditions of demand
Express
65-70 Minutes
•Changes to each of the conditions of demand, shifts the entire
demand curve (as opposed to a movement along the demand
curve)
Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives A graph that shows how changes to any of the conditions of demand
10 Minutes shifts the entire demand curve left or right, irrespective of the price
level

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes •For example, if a firm increases their Instagram
advertising, there will be an increase in demand as
more consumers become aware of the product.
Engage/Explore
10 Minutes
•This is a shift in demand from D to D1.

Express •The price remains unchanged at £7 but the demand

65-70 Minutes has increased from 15 to 25 units

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes •Complementary goods: A decrease in the price of one good
increases the demand for its complementary good (e.g., peanut
butter and jelly).
Engage/Explore
10 Minutes •Substitute goods: An increase in the price of one good increases
the demand for its substitute (e.g., Coke and Pepsi).

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 C) Diminishing Marginal Utility and Its Influence on the Shape of the
Learning Demand Curve
Objectives 1. Diminishing Marginal Utility (DMU)
10 Minutes •DMU states that as a consumer consumes more units of a good or
service, the additional satisfaction (utility) derived from each additional
unit decreases.
Engage/Explore •This reflects the idea that people value the first unit the most and
10 Minutes subsequent units less.

2. Influence on the Demand Curve

•The law of diminishing marginal utility contributes to the downward-
Express sloping shape of the demand curve.
65-70 Minutes •As price decreases, consumers are willing to buy more because the
marginal utility of each additional unit exceeds the price.
•Example: If a consumer enjoys ice cream, the first scoop provides high
Evaluate utility, but by the fifth scoop, the satisfaction gained from each
additional scoop decreases.
10 Minutes
 Learning
Objectives
Understanding these concepts of movements along and shifts of
10 Minutes a demand curve, factors affecting demand, and the role of
diminishing marginal utility is essential for analyzing market
behavior and making predictions about changes in demand for
Engage/Explore various goods and services in the real world.
10 Minutes

Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
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Engage/Explore
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Express
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Evaluate
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 Learning
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Express
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Evaluate
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 Learning
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Engage/Explore
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Express
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Evaluate
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 Learning
Objectives
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Engage/Explore
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Express
65-70 Minutes

Evaluate
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 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes
 Learning
Objectives
10 Minutes

Engage/Explore
10 Minutes

Express
65-70 Minutes

Evaluate
10 Minutes