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Key+Terminology+in+Web+Analytics+-+Summary+Doc

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Key+Terminology+in+Web+Analytics+-+Summary+Doc

Uploaded by

badal1313
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

This session covered the following topics:

a. Dimensions (primary and secondary)


b. Metrics
c. Understanding the users
d. Hits
e. Sessions

1. Every report in analytics is made up of dimensions and metrics.


2. A dimension is a descriptive characteristic or attribute of your data, while a metric assigns numeric
values to dimensions. In the example cited in the video, the city, browsers and devices are dimensions,
while the numeric values associated with them are metrics. You saw how adding a secondary
dimension to the report would give you more valuable information.
3. Primary dimensions are independent dimensions, from which other dimensions can be obtained.

The following set of questions can be used to analyse who your users are:
● Which user group contributed the most traffic to your website?
● Which user group is more likely to continue exploring your site after they land on it?
● Which user group is the most engaged and spending the most time on your site?
● Which user group converted the most?
● Which user group spent the most money on your website?
To understand where users are coming from, you need to ask the following questions:
● Where did people discover the website?
● Which keywords did they use for their search that resulted in them landing on your website?
● Which channel is bringing sessions that have the best on-site experience?
● Which channel resulted in the most conversions for purchases?

After understanding who your users are and where they are coming from, you want to know what they
are searching for. Some questions that you can ask to answer this are listed below:

● Which pages are most frequently viewed? What is the first page that a visitor sees when they land
on the website?

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● Are visitors continuing their exploration on the website after landing on those pages?
● On which web pages do visitors most frequently leave the website?
● Which pages do visitors spend the most time on?
● How much does each page contribute to the ultimate conversion of customers?
● (Advanced) With which parts or features of web pages do users engage the most?

Hits are broadly divided into seven types:


● Pageview hit: A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or
reloaded) in a browser.
● Screenview hit: Screenviews are similar to pageviews. However, pageviews occur within a browser,
while screenviews occur within an app.
● Event hit: Event hits refer to the interactions on your web pages that are measured separately from
your pageviews. For example, a user clicking on a link is considered an event hit.
● Social interaction hit: Social interaction hits record all social interactions that happen on your web
pages.
● E-commerce hit: E-commerce hits record interactions that occur on your e-commerce page, such as
when a user adds an item to their shopping cart or when they check out, finalising a purchase.
● User timing hits: User timing hits track how long it takes for certain actions to be completed.
● Exception hit: Exception hits track any crash or error that occurs on your site.

A session comprises pageviews, engagement time, clicks, click paths, events, entrances, exits, bounces,
frequency, impressions for a unique user, new users and returning users.

Engagement time is the average amount of time that visitors spend interacting with content on a web page. It
is calculated based on mouse moves, clicks, hovers and scrolls.
Click: This refers to a single instance of a user following a hyperlink from one page on a site to another.
Click path: This is the chronological sequence of page views within a visit or session.
Entrances: Entrances is the number of times that the first event in a session occurs on a page or screen.
Exit rate: This is the number of visitors who leave your site after landing on a page compared with the total
number of views that the page gets.
Bounce rate: This refers to the percentage of visits that are single-page visits, i.e., visits that do not include any
other interactions (clicks) on that page.

Frequency: Frequency measures how often visitors land on a website in a given time period.
Impressions: The most common definition of ‘impression’ is an instance of an advertisement appearing on a
viewed page.

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Unique user: A unique user refers to a uniquely identified client who is generating page views or hits within a
defined time period.

New user: A new user refers to a visitor who has not made any previous visits.

A return user: This is a visitor who has made at least one previous visit.

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