Scribd
Upload
4 views

Pie

Assignment

Uploaded by

akashagr2191
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
4 views

Pie

Assignment

Uploaded by

akashagr2191
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Strategy and Execution Plan for Pre-Launch and Sales

in an ElectricPe Mobility Centre


City of Choice: Bengaluru, India

1. Manpower Hiring and Training

1(a): Hiring Strategy

Roles to Hire:

Sales Executives (5-7): Drive customer acquisition.

 Customer Support Executives (3-4): Ensure post-sale satisfaction.


 Technical Staff (4-5): Maintain and troubleshoot EV charging infrastructure.
 Marketing Specialists (2): Manage campaigns and partnerships.
 Operations Manager (1): Oversee daily operations.

Recruitment Channels:

 Partner with local job portals (Naukri, LinkedIn, Apna).


 Collaborate with local colleges for fresh talent.
 Utilize referral programs to attract experienced professionals.
 Timeline: Complete hiring within 4 weeks.

1(b): Training Program

Technical Training:

 Equip staff with knowledge about ElectricPe’s products and EV infrastructure.


 Collaborate with OEMs for workshops on EV hardware and software.
 Customer Interaction Training:
 Role-playing sessions to enhance communication and conflict resolution.
 Modules on sustainable mobility to align with company values.

Sales Training:

 Techniques for upselling and cross-selling.


 Use CRM tools for efficient lead management.

Timeline:

 Training program to span 2 weeks post-hiring.

2. Pre-Launch Activities and Branding

2(a): Market Research

 Conduct surveys and focus groups to understand customer preferences in Bengaluru.


 Analyze EV adoption trends and competitor positioning (e.g., Ather, Ola Electric).

2(b): Branding and Awareness

Social Media Campaigns:


 Launch city-specific content on platforms like Instagram, Twitter, and LinkedIn.
 Collaborate with local influencers to showcase the Mobility Centre.

Outdoor Advertising:

 Utilize high-visibility locations for billboards and transit ads.


 Highlight key USPs: affordability, fast charging, and eco-friendly solutions.

Community Engagement:

 Partner with RWAs and corporates for awareness events.


 Offer free trials of ElectricPe’s EV charging services.

2(c): Infrastructure and Setup

 Finalize location for the Mobility Centre based on accessibility and EV traffic density.
 Install charging points and demo stations to showcase services.
 Test systems for reliability and efficiency.

2(d): Pre-Launch Event

 Organize a soft launch for media, stakeholders, and influencers.


 Include live demos, Q&A sessions, and EV test rides.

3. Post-Launch Sales Strategy

3(a): Customer Acquisition

Subscription Plans:

 Offer tiered charging plans to attract varied customer segments.

Referral Programs:

 Provide incentives for existing customers to onboard friends andfamily.

Corporate Partnerships:

 Collaborate with IT parks and co-working spaces.


 Offer bundled packages for fleet owners.

3(b): Promotions and Discounts

 Launch introductory discounts on charging services.


 Provide free charging credits for first-time users.

3(c): Engagement and Retention -

Loyalty Programs:

 Reward frequent users with discounts and priority services.


 Gamify the experience with milestones and rewards.
Customer Support:

 Set up a 24/7 helpline for queries and complaints.


 Implement live chat on the app for instant resolution.

3(d): Data-Driven Optimization

 Use analytics to monitor user behavior and optimize pricing and services.
 Gather feedback through surveys to refine operations.

You might also like