CENTRAL LUZON STATE UNIVERSITY
COLLEGE OF AGRICULTURE
Science City of Munoz, Nueva Ecija
“Developing Livelihoods of Low-Income Families through Salted
Egg Farming in Nueva Ecija”
Royce Ann Pascual
Leanne V. Cruz
Ariane A. Melanda
Mery Sheine Catalbas
An Undergraduate Research Method Submitted to the Faculty of the Department of Agri-
Management, College of Agriculture, Central Luzon State University, Science City of Muñoz,
Nueva Ecija, Philippines
in Partial Fulfillment of the Requirements
for the Degree of
BACHELOR OF SCIENCE IN AGRIBUSINESS
NOVEMBER 2024
TABLE OF CONTENT
TITLE PAGES
LIST OF TABLES……………………………………………………………
LIST OF FIGURES……………………………………………………………
LIST OF APPENDICES………………………………………………………
EXECUTIVE SUMMARY……………………………………………………
BUSINESS RATIONALE…………………………………………………….
MARKETING ASPECT………………………………………………………
Product/Service Feature
Pricing.
Promotion and Advertisement Strategies
Product Distribution Strategies
Target Market Share and Profit Objectives
PRODUCTION/OPERATIONS ASPECT (HEADING 1)
Plant/Farm Description and Location
Product(s) & Production Schedule
Production Process(es)
Fixed Assets and Facilities
Raw Materials and Other Key Inputs
Waste Disposal System
ORGANIZATION AND MANAGEMENT ASPECT
Management During the Pre-Operating Period
Management During the Actual Operating Period
Form and Size of Business Organization
Organizational Set-up
Job Description and Job Specification
Personnel Compensation and Fringe Benefits
FINANCIAL ASPECT
Total Project Costs
Financing Scheme and Sources
List of Financial Assumptions
Projected Financial Statements
Benefit and Cost Analysis (BCA)
MANAGEMENT COMMENTARIES AND RECOMMENDATIONS.
SOCIO-ECONOMIC ASPECT
PROJECT IMPLEMENTATION, MONITORING AND CONTROL
ATTACHMENTS.
REFERENCES
LIST OF TABLES
TABLE
1 PRICE COMPARISON WITH COMPETITORS……………………..
2 PRICE DISCOUNTS……………………………………………………..
3 PROMOTIONAL STRATEGIES………………………………………
4 ANSOFF MATRIX………………………………………………………..
5 DISTRIBUTION CHANNELS……………………………………………
6 FIXED ASSETS……………………………………………………………
7 RAW MATERIALS………………………………………………………..
8 TOTAL PROJECT COST…………………………………………………
9 DEPRECIATION SCHEDULE……………………………………………
10 FINANCIAL ASSUMPTIONS……………………………………………..
10 INCOME STATEMENT……………………………………………………
11 NOTES ON INCOME STATEMENT..........................................................
12 STATEMENT CASH FLOW AND OWNER'S EQUITY…………
13 BALANCE SHEET………………………………………………………
14 NOTES ON BALANCE SHEET…………………………………………
15 FINANCIAL RATIOS.................................................................................
16 LEVERAGE RATIOS..................................................................................
17 EFFICIENCY RATIOS……………………………………………………
18 PROFITABILITY RATIOS ………………………………………………
19 IOAN AMORTIZATION, HURDLE RATE, PAYBACK PERIOD,
BENEFIT COST RATIO, NET PRESENT VALUE, INTEREST RATE
RETURN……………………………………………………………………………………
LIST OF FIGURES
FIGURE PAGE
1 PLANT/FARM LOCATION……………………………….
2 PRODUCT FEATURES…………………………………….
3 FLOOR PLAN ………………………………………………
4 ORGANIZATIONL STRUCTURES………………………
EXECUTIVE SUMMARY
PROJECT RATIONALE
Objectives:
MARKETING ASPECT
TECHNICAL ASPECT
Plant/Farm Description and Location
The Salted Egg Production Facility, located in Barangay Calabalabaan, Science City
of Muñoz, Nueva Ecija, is designed to support the livelihoods of low-income families by
providing a sustainable income source through salted egg production. The 2-hectare site
offers ample space for production, storage, and administrative functions, as well as room for
potential expansion in the future.
The climate in the Science City of Muñoz, which is tropical, is perfect for the brining and
curing of salted eggs. The land is flat, making it easy to set up and transport materials.
Although the type of soil is not important for this project, the wide, open space ensures the
facility can run smoothly without space problems.
The production facility spans 100 square meters, thoughtfully designed to maximize
productivity. It includes a brining and curing area, a packaging station, a dedicated storage
room for raw materials and finished products, and an office space for administrative tasks. A
common restroom is also provided for staff convenience.
Product & Production Schedule
FIGURE #: PRODUCT PACKAGING AND FEATURES
The salted eggs are packaged using paper pulp-made egg trays, an innovative, eco-
friendly, and cost-effective packaging solution that ensures the safety, quality, and
presentation of the product. These trays are crafted from recycled materials, making them not
only practical but also aligned with environmental sustainability goals. Their primary
function is to securely hold and protect the eggs throughout storage, transportation, and
display, ensuring the product reaches consumers in good condition.
Production Volume and Schedule
Year Monthly Production (eggs) Annual Production (eggs)
1 5,000 pcs 60,000 pcs
2 6,000 pcs 72,000 pcs
3 7,000 pcs 84,000 pcs
Production Process
In salted egg production in Nueva Ecija involves a strict production process to ensure
high-quality and marketable products. Each step in the production of salted eggs requires
careful attention to detail to achieve the desired flavor, texture, and shelf life.
The process begins with cleaning and sanitizing the duck eggs. The eggs are thoroughly
washed to remove dirt and impurities, ensuring that the shells are clean and free from
contaminants. This step is important to maintain hygiene and prevent spoilage during the
curing process. Once cleaned, the eggs undergo brining, the core step in salted egg
production. A brine solution is prepared using water, salt, and clay, mixed in precise
proportions to create an ideal curing environment. The cleaned eggs are then carefully
submerged in the solution and left to cure for 14 to 21 days, depending on the desired level of
saltiness. During this period, the brine gradually infuses into the egg, enhancing its flavor and
preserving it for longer storage. After the curing period, the eggs are removed from the brine
and rinsed to remove any excess solution. The next step is coloring, where the eggs are dyed
with food-grade red dye. This not only adds visual appeal but also follows the traditional
presentation of salted eggs in the Philippines. The dyed eggs are then allowed to dry before
proceeding to packaging. They are carefully packed in food-grade, eco-friendly cartons and
labeled with the production and expiration dates. Proper packaging ensures the product's
freshness and quality, and making it more appealing and safe for consumers.
Fixed Assets and Facilities
Fixed Assets Sources Price Quotations Specifications Supplier
Arrangement
Located at Brgy. ₱10,000/month 2 hectares, Long-term rental
Land plot rental Calabalabaan Science strategically agreement with
City of Munoz Nueva located at landowner
Ecija
Owner: Roy Bacani
Pascual
Transportation The Suzuki carry wll be ₱614,000 Small truck for Direct purchase
Vehicles procured from Suzuki delivering salted from dealership
Auto Nueva Ecija| eggs and
Cabanatuan City materials
Processing Constructed on the leased ₱50,000 Agreement with
Facility land with locally sourced A 100 sqm local builders
materials and contractors facility with
brining tanks,
storage areas,
and workstation
Raw Materials and Other Key Inputs
Raw Sources and Price Supplier Source of Agency Supplier
Materials Value Quotations Arrangement Utilities
Duck eggs Sourced from ₱42,950/month Collaboration Communication Sourced from
RCR Egg with regional RCR Egg Dealer
Dealer and duck farmers and Balut
Balut Industry at ensures Industry at
Zaragoza,3110 consistent Zaragoza,3110
Nueva Ecija supply and Nueva Ecija
adaptability to
order sizes.
Rock Salt Purchased from ₱2,200/month Direct Communication Sourced from
Public Market at purchase to Public Market in
Science City of ensure low cost Science City of
Munoz, Nueva and good Munoz, Nueva
Ecija to quality Ecija.
guarantee
affordability and
quality.
Packaging Paper pulp trays ₱10,000/month Communication Sourced from
Materials sourced from online
suppliers or wholesalers.
online
marketplaces.
Waste Disposal System
Wastes are produced in all types of poultry operations. After poultry houses are cleaned
and sanitized, the wastes should be confined in one area for later removal by specialized
companies for composting or proper disposal to avoid contaminating the environment. This
confinement area can be used for all types of wastes including litter from most poultry farms
and un-hatched eggs from hatcheries.
ORGANIZATIONAL AND MANAGEMENT ASPECT
FINANCIAL ASPECT
SOCIO-ECONOMIC ASPECT
