CHAPTER ONE

INTRODUCTION
1.1 BACKGROUND OF THE STUDY

E-commerce (electronic commerce) is the activity of electronically buying or selling

of products on online services or over the Internet. Electronic commerce draws on
technologies such as mobile commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection systems.
E-commerce is in turn driven by the technological advances of the semiconductor industry,
and is the largest sector of the electronics industry (Botha, J. et al., 2008).

Online shopping is the process consumers go through to purchase products or services over
the internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store,
or virtual store cause the physical analogy of buying products or services at a bricks-and-
mortar retailer or in a shopping mall.

Online Market, commonly known as e-commerce or eCommerce, or e-business consists of

the buying and selling of products or services over electronic systems such as the Internet and
other computer networks. The amount of trade conducted electronically has grown
extraordinarily with widespread Internet usage. Modern electronic commerce typically uses
the World Wide Web at least at some point in the transaction's lifecycle, although it can
encompass a wider range of technologies such as e-mail as well (Gay 1999, Gehrt et al.,
2007).

A large percentage of electronic commerce is conducted entirely electronically for virtual

items such as access to premium content on a website, but most electronic commerce
involves the transportation of physical items in some way. Online retailers are sometimes
known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have
electronic commerce presence on the World Wide Web.

Artificial Intelligence (or AI) is the human-like intelligence, judgement, learning, and

1
awareness exhibited by machines, along with the branches of computer science and
engineering that seek to create intelligent machines.

Chatbot (AI) the first chatbot was made in the year 1966 at the MIT AI laboratory, named
Eliza whose purpose was to give an accurate simulation of a human conversation. It was a
simple program designed to impersonate a psychotherapist and give out predefined responses
to user queries. However, the code base was exhaustive enough to take into account several
possible queries and the chatbot was capable of passing the Turing Test, a test designed to
check out whether a computer program could pass as an actual human being or not.

1.2 STATEMENT OF PROBLEM

In human endeavor, there is a lot of development which helps to maximize production,

income and operation of online shopping. These have brought increase in complexity of
marketing system like B2B (Business to Business) and B2C (Business to Consumers) and its
operations. Based on these, a number of problems are facing the Online Shopping System
which include:
(i) Day-to-Day pressures of selling
(ii) Coping with customers
(iii) Solving basic business problems
(iv) Competitions (a new player enters, market conditions changes, sales drops, the
company introduces a new products or services).
(v) Most of the leads came from the sales staff.

1.3 AIMS AND OBJECTIVE OF THE STUDY

The aim of this study is to design and implement artificial intelligent chatbot for online
shopping. The web based program developed in this research essentially provides all the
necessary marketing services and operations which will help increase their operations based
on sales and services.

The specific objectives are:

2
 (i) To conduct review on the existing system
(ii) To design a system that will handle the customers’ needs
(iii) To develop and model an intelligent chatbot in Ecommerce for online shopping
(iv) To implement the model in Ecommerce into the system
(v) To evaluate the performance of the online shopping system

1.4 SIGNIFICANCES OF THE STUDY

Buying and selling is very important to our everyday life, its very important that we humans
have to market what we have like goods and services to other people that needs it, also
purchase what we are lacking. Marketing is highly regarded everywhere in the whole parts of
the world. The following are some significance of this study:

(i) The secured site for electronic commerce will help the populace people to get rid
of risk in carrying cash around and the convenience of shopping anytime of the
day.
(ii) It will reduce the risk of transportation, since the customer does not have to travel
far to shop for any items or goods.
(iii) It will reduce the risk of authentication of the product and improved business
transaction as customers are now sure of the originality of the product they
purchased.

1.5 SCOPE AND LIMITATION OF THE STUDY

This project looks into the processes involved in marketing of goods and services in the
marketplace. The researchers concentrated on the operation going on the general marketing
activities like sales, management of stocks, pricing and registering of customers, security and
policy guiding sales.

Some of the constraints that may have in one-way or another affected the outcome of this
work include:

(i) Resources: Due to the complex and insecurity associated with human factors

3
 during this research work, personnel who are used to the manual system perhaps
for fear of losing their jobs have been reserved in relinquishing all necessary
information to make this project an enticingly extensive one.

(ii) Time: Due to time allowed for this project work, as a student was limited to come
up with a reasonable work within the stipulated time.

(iii) Power: Availability of stable, efficient and reliable power supply was also a major
limitation of this project as it had to be suspended several times during design and
testing stages.

1.6 DEFINITION OF TERMS

(i) Online: An online is a condition of connected to a network of computers of other
devices. The term is frequently used to describe someone who is currently
connected to the internet.
(ii) Internet: This is a global connection of computer network co-operating with each
other to exchange data using common software standard protocols.
(iii) Data: These are raw fact that to proposed into meaningful information
(iv) E-commerce: Generally refers to exchange of goods or services over electronic
system such as internet.
(v) Online Shopping: These refers to the action or activity of purchasing goods or
services from websites.
(vi) Online Market: This is a place where buying and selling of products or services
takes place.
(vii) Users: An agent either human agent or software agent who uses a computer or
network services.
(viii) Artificial Intelligence: These refers to the simulation of human intelligence in
machines that are programmed to think like humans and mimic their actions.

(ix) Chatbot (AI): A computer program designed to simulate conversation with

human users, especially over the internet.

4
 (x) Banner: An advertisement or image displayed on one or more websites to attract
visitors to your site.

CHAPTER TWO

LITERATURE REVIEW

2.1 THEORETICAL BACKGROUND

The beginnings of e-commerce can be traced to the 1960s, when businesses started using
Electronic Data Interchange (EDI) to share business documents with other companies. In
1979, the American National Standards Institute developed ASC X12 as a universal standard
for businesses to share documents through electronic networks. After the number of
individual users sharing electronic documents with each other grew in the 1980s, in the rise
of eBay and Amazon revolutionized the e-commerce industry. Consumers can now purchase
endless amounts of items online, both from typical brick and mortar stores with e-commerce
capabilities and one another (Sachin Srivastava, 2018).

A large percentage of electronic commerce is conducted entirely electronically for virtual

items such as access to premium content on a website, but most electronic commerce
involves the transportation of physical items in some way. Online retailers are sometimes
known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have
electronic commerce presence on the World Wide Web (Wikipedia).

Online shopping is the process consumers go through to purchase products or services over
the internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store,
or virtual store cause the physical analogy of buying products or services at a bricks-and-
mortar retailer or in a shopping mall (Gay 1999, Gehrt et al., 2007).

Artificial Intelligence (or AI) is the human-like intelligence, judgement, learning, and
awareness exhibited by machines, along with the branches of computer science and

5
engineering that seek to create intelligent machines.

Chatbot (AI) the first chatbot was made in the year 1966 at the MIT AI laboratory, named
Eliza whose purpose was to give an accurate simulation of a human conversation. It was a
simple program designed to impersonate a psychotherapist and give out predefined responses
to user queries. However, the code base was exhaustive enough to take into account several
possible queries and the chatbot was capable of passing the Turing Test, a test designed to
check out whether a computer program could pass as an actual human being or not.

2.2 ELECTRONIC COMMERCE

E-commerce (electronic commerce) is the activity of electronically buying or selling

of products on online services or over the Internet (Botha et al., 2008). Electronic commerce
draws on technologies such as mobile commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection systems.
E-commerce is in turn driven by the technological advances of the semiconductor industry,
and is the largest sector of the electronics industry (Botha et al., 2008).

Modern electronic commerce typically uses the World Wide Web for at least one part of the
transaction's life cycle although it may also use other technologies such as e-mail (Wikipedia
2018). Typical e-commerce transactions include the purchase of online books (such
as Amazon) and music purchases (music download in the form of digital distribution such
as iTunes Store), and to a less extent, customized/personalized online liquor
store inventory services. There are three areas of e-commerce: online retailing, electronic
markets, and online auctions. E-commerce is supported by electronic business (Wikipedia).

2.2.1 BUSINESS APPLICATION OF ELECTRONIC COMMERCE

An example of an older generation of avatar-style automated online assistant on a

merchandising website.

6
Some common applications related to electronic commerce are:

(i) B2B e-commerce (business-to-business): This is the sale of goods or services between
businesses via an online sales portal.

(ii) B2C e-commerce (business-to-consumer): These refers to online purchases between a

business and a customer.

(iii) Conversational commerce: It refers to the intersection of messaging apps and

shopping (e-commerce via chat).

(iv) Digital Wallet: These refers to an electronic device or online service that allows an
individual to make electronic transactions.

2.2.2 GLOBAL TRENDS ON ELECTRONIC COMMERCE

In 2010, the United Kingdom had the highest per capita e-commerce spending in the
world. As of 2013, the Czech Republic was the European country where e-commerce delivers
the biggest contribution to the enterprises´ total revenue. Almost a quarter (24%) of the
country's total turnover is generated via the online channel. Among emerging economies,
China's e-commerce presence continues to expand every year. With 668 million Internet
users, China's online shopping sales reached $253 billion in the first half of 2015, accounting
for 10% of total Chinese consumer retail sales in that period. The Chinese retailers have been
able to help consumers feel more comfortable shopping online. E-commerce transactions
between China and other countries increased 32% to 2.3 trillion yuan ($375.8 billion) in 2012
and accounted for 9.6% of China's total international trade. In 2013, Alibaba had an e-
commerce market share of 80% in China. In 2014, there were 600 million Internet users in
China (twice as many as in the US), making it the world's biggest online market. China is
also the largest e-commerce market in the world by value of sales, with an estimated US$899
billion in 2016.

The rate of growth of the number of internet users in the Arab countries has been rapid –

7
13.1% in 2015. A significant portion of the e-commerce market in the Middle East comprises
people in the 30–34 year age group. Egypt has the largest number of internet users in the
region, followed by Saudi Arabia and Morocco; these constitute 3/4th of the region's share.
Yet, internet penetration is low: 35% in Egypt and 65% in Saudi Arabia.

E-commerce has become an important tool for small and large businesses worldwide, not
only to sell to customers, but also to engage them.

Mobile devices are playing an increasing role in the mix of e-commerce, this is also
commonly called mobile commerce, or m-commerce. In 2014, one estimate saw purchases
made on mobile devices making up 25% of the market by 2017.

For traditional businesses, one research stated that information technology and cross-border
e-commerce is a good opportunity for the rapid development and growth of enterprises. Many
companies have invested enormous volume of investment in mobile applications. The
DeLone and McLean Model stated that three perspectives contribute to a successful e-
business: information system quality, service quality and users' satisfaction. There is no limit
of time and space, there are more opportunities to reach out to customers around the world,
and to cut down unnecessary intermediate links, thereby reducing the cost price, and can
benefit from one on one large customer data analysis, to achieve a high degree of personal
customization strategic plan, in order to fully enhance the core competitiveness of the
products in company.

2.2.3 IMPACT ON MARKETS AND RETAILERS

E-commerce markets are growing at noticeable rates. The online market is expected to grow
by 56% in 2015–2020. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion
US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in
2021. Traditional markets are only expected 2% growth during the same time. Brick and
mortar retailers are struggling because of online retailer's ability to offer lower prices and
higher efficiency. Many larger retailers are able to maintain a presence offline and online by

8
linking physical and online offerings.

E-commerce allows customers to overcome geographical barriers and allows them to

purchase products anytime and from anywhere. Online and traditional markets have different
strategies for conducting business. Traditional retailers offer fewer assortment of products
because of shelf space where, online retailers often hold no inventory but send customer
orders directly to the manufacture. The pricing strategies are also different for traditional and
online retailers. Traditional retailers base their prices on store traffic and the cost to keep
inventory. Online retailers base prices on the speed of delivery (Wikipedia 2017).

There are two ways for marketers to conduct business through e-commerce: fully online or
online along with a brick and mortar store. Online marketers can offer lower prices, greater
product selection, and high efficiency rates. Many customers prefer online markets if the
products can be delivered quickly at relatively low price. However, online retailers cannot
offer the physical experience that traditional retailers can. It can be difficult to judge the
quality of a product without the physical experience, which may cause customers to
experience product or seller uncertainty. Another issue regarding the online market is
concerns about the security of online transactions. Many customers remain loyal to well-
known retailers because of this issue. Security is a primary problem for e-commerce in
developed and developing countries. E-commerce security is protecting business' websites
and costumers from unauthorized access, use, alteration, or destruction. The type of threats
include: malicious codes, unwanted programs (ad ware, spyware), phishing, hacking,
and cyber vandalism. E-commerce websites use different tools to avert security threats. These
tools include firewalls, encryption software, digital certificates, and passwords.

2.2.4 IMPACT OF ELECTRONIC COMMERCE ON EMPLOYMENT

E-commerce helps create new job opportunities due to information related services, software
app and digital products. It also causes job losses. The areas with the greatest predicted job-
loss are retail, postal, and travel agencies. The development of e-commerce will create jobs
that require highly skilled workers to manage large amounts of information, customer

9
demands, and production processes. In contrast, people with poor technical skills cannot
enjoy the wages welfare. On the other hand, because e-commerce requires sufficient stocks
that could be delivered to customers in time, the warehouse becomes an important element.
Warehouse needs more staff to manage, supervise and organize, thus the condition of
warehouse environment will be concerned by employees.

2.2.5 IMPACT OF ELECTRONIC COMMERCE ON CUSTOMERS

E-commerce brings convenience for customers as they do not have to leave home and only
need to browse website online, especially for buying the products which are not sold in
nearby shops. It could help customers buy wider range of products and save customers’ time.
Consumers also gain power through online shopping. They are able to research products and
compare prices among retailers. Also, online shopping often provides sales promotion or
discounts code, thus it is more price effective for customers. Moreover, e-commerce provides
products’ detailed information; even the in-store staff cannot offer such detailed explanation.
Customers can also review and track the order history online.

E-commerce technologies cut transaction costs by allowing both manufactures and

consumers to skip through the intermediaries. This is achieved through by extending the
search area best price deals and by group purchase. The success of e-commerce in urban and
regional levels depend on how the local firms and consumers have adopted to e-commerce.

However, e-commerce lacks human interaction for customers, especially who prefer face-to-
face connection. Customers are also concerned with the security of online transactions and
tend to remain loyal to well-known retailers. In recent years, clothing retailers such
as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to
reduce the risk of customers buying the wrong sized clothes, although these vary greatly in
their fit for purpose. When the customer regret the purchase of a product, it involves
returning goods and refunding process. This process is inconvenient as customers need to
pack and post the goods. If the products are expensive, large or fragile, it refers to safety
issues.

10
2.2.6 IMPACT OF ELECTRONIC COMMERCE ON THE ENVIRONMENT

In 2018, E-commerce generated 1.3 million tons of container cardboard in North America, an
increase from 1.1 million in 2017. Only 35 percent of North American cardboard
manufacturing capacity is from recycled content. The recycling rate in Europe is 80 percent
and Asia is 93 percent. Amazon, the largest user of boxes, has a strategy to cut back on
packing material and has reduced packaging material used by 19 percent by weight since
2016. Amazon is requiring retailers to manufacture their product packaging in a way that
doesn't require additional shipping packaging. Amazon also has an 85-person team
researching ways to reduce and improve their packaging and shipping materials.

2.2.7 IMPACT OF ELECTRONIC COMMERCE ON TRADITIONAL RETAIL

E-commerce has been cited as a major force for the failure of major U.S. retailers in a trend
frequently referred to as a "retail apocalypse." The rise of e-commerce outlets like Amazon
has made it harder for traditional retailers to attract customers to their stores and forced
companies to change their sales strategies. Many companies have turned to sales promotions
and increased digital efforts to lure shoppers while shutting down brick-and-mortar
locations. The trend has forced some traditional retailers to shutter its brick and mortar
operations.

2.3 ONLINE SHOPPING

The emergence of online shopping as we know today developed with the emergence of the
Internet. Initially, this platform only functioned as an advertising tool for companies,
providing information about its products. It quickly moved on from this simple utility to
actual online shopping transaction due to the development of interactive Web pages and
secure transmissions. Specifically, the growth of the internet as a secure shopping channel has
developed since 1994, with the first sales of Sting album 'Ten Summoner's Tales'. Wine,
chocolates, and flowers soon followed and were among the pioneering retail categories which
fueled the growth of online shopping. Researchers found that having products that are

11
appropriate for e-commerce was a key indicator of Internet success. Many of these products
did well as they are generic products which shoppers did not need to touch and feel in order
to buy. But also importantly, in the early days, there were few shoppers online and they were
from a narrow segment: affluent, male, 30+. Online shopping has come along way since these
early days and -in the UK- accounts for significant percent’s (depending on product category
as percentages can vary).
2.3.1 INTERNATIONAL STATISTICS ON ONLINE SHOPPING
Statistics show that in 2012, Asia-Pacific increased their international sales over 30% giving
them over $433 billion in revenue. That is a $69 billion difference between the U.S. revenue
of $364.66 billion. It is estimated that Asia-Pacific will increase by another 30% in the year
2013 putting them ahead by more than one-third of all global ecommerce sales.[needs update]
The largest online shopping day in the world is Singles Day, with sales just in Alibaba's sites
at US$9.3 billion in 2014.

2.3.2 STATISTICS ON ONLINE RETAIL SALES

Table 1: Statistics on online retail sales

Country % Retail Sales Online

United States 9.8%[18]

Canada 2.8%[19]

Australia 7%[citation needed]

United Kingdom 20%[20]

2.3.3 CUSTOMERS

Online customers must have access to the Internet and a valid method of payment in order to
complete a transaction. Generally, higher levels of education and personal income correspond
to more favorable perceptions of shopping online. Increased exposure to technology also
increases the probability of developing favorable attitudes towards new shopping channels.
12
2.3.4 CUSTOMER BUYING BEHAVIOUR IN DIGITAL ENVIRONMENT

The marketing around the digital environment, customer's buying behaviour may not be
influenced and controlled by the brand and firm, when they make a buying decision that
might concern the interactions with search engine, recommendations, online reviews and
other information. With the quickly separate of the digital devices environment, people are
more likely to use their mobile phones, computers, tablets and other digital devices to gather
information. In other words, the digital environment has a growing effect on consumer's mind
and buying behaviour. In an online shopping environment, interactive decision may have an
influence on aid customer decision making. Each customer is becoming more interactive, and
though online reviews customers can influence other potential buyers' behaviors.

Online retailers has place much emphasis on customer trust aspect, trust is another way
driving customer's behaviour in digital environment, which can depend on customer's attitude
and expectation. Indeed, the company's products design or ideas cannot met customer's
expectations. Customer's purchase intension based on rational expectations, and additionally
impacts on emotional trust. Moreover, those expectations can be also establish on the product
information and revision from others.

2.3.5 PRODUCT SELECTION

Consumers find a product of interest by visiting the website of the retailer directly or by
searching among alternative vendors using a shopping search engine. Once a particular
product has been found on the website of the seller, most online retailers use shopping cart
software to allow the consumer to accumulate multiple items and to adjust quantities, like
filling a physical shopping cart or basket in a conventional store. A "checkout" process
follows (continuing the physical-store analogy) in which payment and delivery information is
collected, if necessary. Some stores allow consumers to sign up for a permanent online
account so that some or all of this information only needs to be entered once. The consumer
often receives an e-mail confirmation once the transaction is complete. Less sophisticated
stores may rely on consumers to phone or e-mail their orders (although full credit card

13
numbers, expiry date, and Card Security Code, or bank account and routing number should
not be accepted by e-mail, for reasons of security).

2.3.6 PAYMENT

Online shoppers commonly use a credit card or a PayPal account in order to make payments.
However, some systems enable users to create accounts and pay by alternative means, such
as:

(i) Bitcoin or other cryptocurrencies: This is a digital currency that lets you make
anonymous transactions online.
(ii) Cash on delivery (C.O.D.): This is act in which the buyer of a product pay for it
when is been delivered.
(iii) Cheque/ Check: An order to a bank to pay a stated from the drawer’s account,
written on a specially printed form
(iv) Debit card: A card allowing the holder to transfer money electronically from their
bank account when making a purchase.

Some online shops will not accept international credit cards. Some require both the
purchaser's billing and shipping address to be in the same country as the online shop's base of
operation. Other online shops allow customers from any country to send gifts anywhere. The
financial part of a transaction may be processed in real time (e.g. letting the consumer know
their credit card was declined before they log off), or may be done later as part of the
fulfillment process.

2.3.7 PRODUCT DELIVERY

Once a payment has been accepted, the goods or services can be delivered in the following
ways. For physical items:

(i) Shipping: The product is shipped to a customer-designated address. Retail package

delivery is typically done by the public postal system or a retail courier such as
FedEx, UPS, DHL, or TNT.

14
 (ii) Drop shipping: The order is passed to the manufacturer or third-party distributor,
who then ships the item directly to the consumer, bypassing the retailer's physical
location to save time, money, and space.
(iii) In-store pick-up: The customer selects a local store using a locator software and
picks up the delivered product at the selected location. This is the method often used
in the bricks and clicks business model.

2.3.8 SHOPPING CART SYSTEMS

Simple shopping cart systems allow the off-line administration of products and categories.
The shop is then generated as HTML files and graphics that can be uploaded to a webspace.
The systems do not use an online database. A high-end solution can be bought or rented as a
stand-alone program or as an addition to an enterprise resource planning program. It is
usually installed on the company's web server and may integrate into the existing supply
chain so that ordering, payment, delivery, accounting and warehousing can be automated to a
large extent. Other solutions allow the user to register and create an online shop on a portal
that hosts multiple shops simultaneously from one back office. Examples are BigCommerce,
Shopify and FlickRocket. Open source shopping cart packages include advanced platforms
such as Interchange, and off-the-shelf solutions such as Magento, osCommerce,
WooCommerce, PrestaShop, and Zen Cart. Commercial systems can also be tailored so the
shop does not have to be created from scratch. By using an existing framework, software
modules for various functionalities required by a web shop can be adapted and combined
(Wikipedia).

2.3.9 ADVANTAGES AND DISADVANTAGES OF ONLINE SHOPPING

2.3.9.1 ADVANTAGES OF ONLINE SHOPPING

1. Convenience: This now meant that customers could purchase goods online and pick them
up at a nearby convenience store, making online shopping more advantageous to
customers. In the event of a problem with the item (e.g., the product was not what the
consumer ordered or the product was not satisfactory), consumers are concerned with the

15
 ease of returning an item in exchange for the correct product or a refund. (Note: In the
United Kingdom, online shops are prohibited from charging a restocking fee if the
consumer cancels their order in accordance with the Consumer Protection (Distance
Selling) Act 2000).

2. Information and reviews: Some online stores provide or link to supplemental product
information, such as instructions, safety procedures, demonstrations, or manufacturer
specifications. Some provide background information, advice, or how-to guides designed
to help consumers decide which product to buy. Some stores even allow customers to
comment or rate their items. Even if an online store is open 24 hours a day, seven days a
week, the customer service team may only be available during regular business hours.

3. Price and selection: One advantage of shopping online is being able to quickly seek out
deals for items or services provided by many different vendors (though some local search
engines do exist to help consumers locate products for sale in nearby stores). Search
engines, online price comparison services and discovery shopping engines can be used to
look up sellers of a particular product or service. Shipping costs (if applicable) reduce the
price advantage of online merchandise, though depending on the jurisdiction, a lack of
sales tax may compensate for this.

2.3.9.2 DISADVANTAGES OF ONLINE SHOPPING

1. Fraud and security concerns: Given the lack of ability to inspect merchandise before
purchase, consumers are at higher risk of fraud than face-to-face transactions. When
ordering merchandise online, the item may not work properly, it may have defects, or it
might not be the same item pictured in the online photo. Merchants also risk fraudulent
purchases if customers are using stolen credit cards or fraudulent repudiation of the
online purchase. However, merchants face less risk from physical theft by using a
warehouse instead of a retail storefront. Secure Sockets Layer (SSL) encryption has
generally solved the problem of credit card numbers being intercepted in transit
between the consumer and the merchant.

16
2. Lack of full cost disclosure: The lack of full cost disclosure may also be problematic.
While it may be easy to compare the base price of an item online, it may not be easy to
see the total cost up front. Additional fees such as shipping are often not visible until the
final step in the checkout process. The problem is especially evident with cross-border
purchases, where the cost indicated at the final checkout screen may not include
additional fees that must be paid upon delivery such as duties and brokerage. Some
services such as the Canadian-based Wishabi attempts to include estimates of these
additional cost, but nevertheless, the lack of general full cost disclosure remains a
concern.

3. Privacy: Privacy of personal information is a significant issue for some consumers.

Many consumers wish to avoid spam and telemarketing which could result from
supplying contact information to an online merchant. In response, many merchants
promise to not use consumer information for these purposes, Many websites keep track
of consumer shopping habits in order to suggest items and other websites to view.
Brick-and-mortar stores also collect consumer information.

4. Product suitability: Many successful purely virtual companies deal with digital
products, (including information storage, retrieval, and modification), music, movies,
office supplies, education, communication, software, photography, and financial
transactions. Other successful marketers use drop shipping or affiliate marketing
techniques to facilitate transactions of tangible goods without maintaining real
inventory. Some non-digital products have been more successful than others for online
stores. Profitable items often have a high value-to-weight ratio, they may involve
embarrassing purchases, they may typically go to people in remote locations, and they
may have shut-ins as their typical purchasers. Items which can fit in a standard mailbox
—such as music CDs, DVDs and books—are particularly suitable for a virtual
marketer.

5. Aggregation: High-volume websites, such as Yahoo!, Amazon.com, and eBay, offer

hosting services for online stores to all size retailers. These stores are presented within

17
 an integrated navigation framework, sometimes known as virtual shopping malls or
online marketplaces.

2.3.10 IMPACT OF REVIEWS ON CONSUMER BEHAVIOR

One of the great benefits of online shopping is the ability to read product reviews, written
either by experts or fellow online shoppers. The Nielsen Company conducted a survey in
March 2010 and polled more than 27,000 Internet users in 55 markets from the Asia-Pacific,
Europe, Middle East, North America, and South America to look at questions such as "How
do consumers shop online?", "What do they intend to buy?", "How do they use various online
shopping web pages?", and the impact of social media and other factors that come into play
when consumers are trying to decide how to spend their money on which product or service.
According to the research, reviews on electronics (57%) such as DVD players, cellphones, or
PlayStations, and so on, reviews on cars (45%), and reviews on software (37%) play an
important role in influencing consumers who tend to make purchases online. Furthermore,
40% of online shoppers indicate that they would not even buy electronics without consulting
online reviews first.

2.4 ARTIFICIAL INTELLIGENCE

Artificial Intelligence (AI) is the branch of computer sciences that emphasizes the
development of intelligence machines, thinking and working like humans. For example,
speech recognition, problem-solving, learning and planning.

Today, Artificial Intelligence is a very popular subject that is widely discussed in the
technology and business circles. Many experts and industry analysts argue that AI or machine
learning is the future – but if we look around, we are convinced that it’s not the future – it is
the present.

With the advancement in technology, we are already connected to AI in one way or the other
– whether it is Siri, Watson or Alexa. Yes, the technology is in its initial phase and more and
more companies are investing resources in machine learning, indicating a robust growth in AI

18
products and apps in the near future (Gartner).

The following statistics will give you an idea of growth!

(i) In 2014, more than $300 million was invested in AI startups, showing an increase of
300%, compared to the previous year (Bloomberg)

(ii) By 2018, 6 billion connected devices will proactively ask for support. (Gartner)

(iii) By the end of 2018, “customer digital assistants” will recognize customers by face
and voice across channels and partners (Gartner)

(iv) Artificial intelligence will replace 16% of American jobs by the end of the decade
(Forrester)

(v) 15% of Apple phone owners’ users use Siri’s voice recognition capabilities. (BGR)

Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to

perform tasks commonly associated with intelligent beings. The term is frequently applied to
the project of developing systems endowed with the intellectual processes characteristic of
humans, such as the ability to reason, discover meaning, generalize, or learn from past
experience. Since the development of the digital computer in the 1940s, it has been
demonstrated that computers can be programmed to carry out very complex tasks as, for
example, discovering proofs for mathematical theorems or playing chess with great
proficiency. Still, despite continuing advances in computer processing speed and memory
capacity, there are as yet no programs that can match human flexibility over wider domains or
in tasks requiring much everyday knowledge. On the other hand, some programs have
attained the performance levels of human experts and professionals in performing certain
specific tasks, so that artificial intelligence in this limited sense is found in applications as
diverse as medical diagnosis, computer search engines, and voice or handwriting recognition.

2.4.1 CHALLENGES OF ARTIFICIAL INTELLIGENCE

19
The cognitive capabilities of current architectures are very limited, using only a simplified
version of what intelligence is really capable of. For instance, the human mind has come up
with ways to reason beyond measure and logical explanations to different occurrences in life.
What would have been otherwise straightforward, an equivalently difficult problem may be
challenging to solve computationally as opposed to using the human mind. This gives rise to
two classes of models: structuralist and functionalist. The structural models aim to loosely
mimic the basic intelligence operations of the mind such as reasoning and logic. The
functional model refers to the correlating data to its computed counterpart.

The overall research goal of artificial intelligence is to create technology that allows
computers and machines to function in an intelligent manner. The general problem of
simulating (or creating) intelligence has been broken down into sub-problems. These consist
of particular traits or capabilities that researchers expect an intelligent system to display. The
traits described below have received the most attention.

2.4.2 ADVANTAGES AND DISADVANTAGES OF ARTIFICIAL INTELLIGENCE

2.4.2.1 ADVANTAGES OF ARTIFICIAL INTELLIGENCE

(i) AI would have a low error rate compared to humans, if coded properly. They would
have incredible precision, accuracy, and speed.

(ii) Replace humans in repetitive, tedious tasks and in many laborious places of work.

(iii) Can detect fraud in card-based systems, and possibly other systems in the future.

(iv) Organized and manages records.

(v) They can think logically without emotions, making rational decisions with less or no
mistakes.

20
(vi) They don't need to sleep, rest, take breaks, or get entertained, as they don't get bored or
tired.

2.4.2.2 DISADVANTAGES OF ARTIFICIAL INTELLIGENCE

(i) Can cost a lot of money and time to build, rebuild, and repair. Robotic repair can
occur to reduce time and humans needing to fix it, but that'll cost more money and
resources.
(ii) It's questionable: is it ethically and morally correct to have androids, human-like
robots, or recreate intelligence, a gift of nature that shouldn't be recreated? This is a
discussion about AI that's popular in the days.
(iii) Storage is expansive, but access and retrieval may not lead to connections in memory
as well as humans could.
(iv) They can learn and get better with tasks if coded to, but it's questionable as to if this
can ever become as good as humans can do such.
(v) They cannot work outside of what they were programmed for.

2.4.3 TECHNIQUES IN ARTIFICIAL INTELLIGENCE

There are five types of artificial intelligence techniques which are:

1. Heuristics: It is implemented to solve problems faster than the classic methods or to

find the solutions for which classic methods cannot.
2. Support Vector Machines: These technique is widely used for face recognition, text
recognition and image recognition systems.
3. Artificial Neural Network: These are basically the circuits which help living beings
to transmit and process the information.
4. Markov Decision Process: This is a framework for decision-making modelling
where in some situations the outcome is partly random and partly based on the input
of the decision maker.
5. Natural Language Processing: This is a technique used by computers to understand,
interpret and manipulate human language.

21
2.4.4 APPLICATION AREAS OF ARTIFICIAL INTELLIGENCE

The following are application areas of artificial intelligence:

1. Customer Engagement: As businesses, especially in the service sector industries,

evolve from the basic transactional model of customer interaction to a more
continuous engagement sequence, the role of IoT and artificial intelligence is rapidly
gaining importance.
2. Predictive Analytics: Growing application of IoT in enterprises has entailed a
corresponding increase in the data being generated by the installed systems.
3. Security Systems: IoT sensors that scan biometric information to authenticate the
identity are already being used by numerous business and government organizations.
4. Process Automation: Manufacturing automation has been one of the earliest areas of
application of robotics and artificial intelligence.
5. Artificial Creativity: This is the concept of using algorithms that allow machines to
produce content that is random yet desirable for human perception.
2.4.5 VARIOUS ARTIFICIAL INTELLIGENCE

There are four various types of artificial intelligence: reactive machines, limited memory,
theory of mind and self-awareness.

1. REACTIVE MACHINES

The most basic types of AI systems are purely reactive, and have the ability neither to form
memories nor to use past experiences to inform current decisions. Deep Blue, IBM’s chess-
playing supercomputer, which beat international grandmaster Garry Kasparov in the late
1990s, is the perfect example of this type of machine.

Deep Blue can identify the pieces on a chess board and know how each moves. It can make
predictions about what moves might be next for it and its opponent. And it can choose the
most optimal moves from among the possibilities.

But it doesn’t have any concept of the past, nor any memory of what has happened before.

22
Apart from a rarely used chess-specific rule against repeating the same move three times,
Deep Blue ignores everything before the present moment. All it does is look at the pieces on
the chess board as it stands right now, and choose from possible next moves.

The current intelligent machines we marvel at either have no such concept of the world, or
have a very limited and specialized one for its particular duties. The innovation in Deep
Blue’s design was not to broaden the range of possible movies the computer considered.
Rather, the developers found a way to narrow its view, to stop pursuing some potential future
moves, based on how it rated their outcome. Without this ability, Deep Blue would have
needed to be an even more powerful computer to actually beat Kasparov.

Similarly, Google’s AlphaGo, which has beaten top human Go experts, can’t evaluate all
potential future moves either. Its analysis method is more sophisticated than Deep Blue’s,
using a neural network to evaluate game developments.

These methods do improve the ability of AI systems to play specific games better, but they
can’t be easily changed or applied to other situations. These computerized imaginations have
no concept of the wider world – meaning they can’t function beyond the specific tasks they’re
assigned and are easily fooled.

They can’t interactively participate in the world, the way we imagine AI systems one day
might. Instead, these machines will behave exactly the same way every time they encounter
the same situation. This can be very good for ensuring an AI system is trustworthy: You want
your autonomous car to be a reliable driver. But it’s bad if we want machines to truly engage
with, and respond to, the world. These simplest AI systems won’t ever be bored, or interested,
or sad.

2. LIMITED MEMORY

This Type II class contains machines can look into the past. Self-driving cars do some of this
already. For example, they observe other cars’ speed and direction. That can’t be done in a
just one moment, but rather requires identifying specific objects and monitoring them over

23
time.

These observations are added to the self-driving cars’ preprogrammed representations of the
world, which also include lane markings, traffic lights and other important elements, like
curves in the road. They’re included when the car decides when to change lanes, to avoid
cutting off another driver or being hit by a nearby car.

But these simple pieces of information about the past are only transient. They aren’t saved as
part of the car’s library of experience it can learn from, the way human drivers compile
experience over years behind the wheel.

So how can we build AI systems that build full representations, remember their experiences
and learn how to handle new situations? Brooks was right in that it is very difficult to do this.
My own research into methods inspired by Darwinian evolution can start to make up for
human shortcomings by letting the machines build their own representations.

3. THEORY OF MIND

We might stop here, and call this point the important divide between the machines we have
and the machines we will build in the future. However, it is better to be more specific to
discuss the types of representations machines need to form, and what they need to be about.

Machines in the next, more advanced, class not only form representations about the world,
but also about other agents or entities in the world. In psychology, this is called “theory of
mind” – the understanding that people, creatures and objects in the world can have thoughts
and emotions that affect their own behavior.

This is crucial to how we humans formed societies, because they allowed us to have social
interactions. Without understanding each other’s motives and intentions, and without taking
into account what somebody else knows either about me or the environment, working
together is at best difficult, at worst impossible.

If AI systems are indeed ever to walk among us, they’ll have to be able to understand that

24
each of us has thoughts and feelings and expectations for how we’ll be treated. And they’ll
have to adjust their behavior accordingly.

4. SELF-AWARENESS

The final step of AI development is to build systems that can form representations about
themselves. Ultimately, we AI researchers will have to not only understand consciousness,
but build machines that have it.

This is, in a sense, an extension of the “theory of mind” possessed by Type III artificial
intelligences. Consciousness is also called “self-awareness” for a reason. (“I want that item”
is a very different statement from “I know I want that item.”) Conscious beings are aware of
themselves, know about their internal states, and are able to predict feelings of others. We
assume someone honking behind us in traffic is angry or impatient, because that’s how we
feel when we honk at others. Without a theory of mind, we could not make those sorts of
inferences.

While we are probably far from creating machines that are self-aware, we should focus our
efforts toward understanding memory, learning and the ability to base decisions on past
experiences. This is an important step to understand human intelligence on its own. And it is
crucial if we want to design or evolve machines that are more than exceptional at classifying
what they see in front of them.

2.5 CHATBOT ARTIFICIAL INTELLIGENCE

A chatbot (also known as a smartbot, conversational bot, chatterbot, interactive

agent, conversational interface, Conversational AI, talkbot or artificial conversational entity) is
a computer program or an artificial intelligence which conducts a conversation via auditory or
textual methods.

2.5.1 HOW TO MAKE AN INTELLIGENT CHATBOT?

25
The power of chatbots is not lost on the business world. As brands focus on promoting
personalized experiences, more and more intelligent chatbots are being built to engage users
and improve brand image. That said it is a rarity to find a live intelligent chatbot, also called
as AI chatbot. As the thought of a chatbot springs up, we know it is not a real person for sure.
What we know is that chatbot brings a human touch. For that to become a reality, chatbots
need to be really intelligent. The crux is not the chatbot rather it is the intelligence quotient of
the chatbot that can bring the human touch.

It is the intelligence that gives power to the AI chatbot to learn from conversations and handle
any and every situation that comes its way. As chatbots move into complex territories, raising
the intelligence quotient becomes increasingly difficult. How to build smart chatbots and
what deserves our attention?

2.5.2 DOES THE CHATBOT KNOW WHAT THE USER WANTS?

A chatbot is smart when it becomes aware of user needs. For instance, let us consider the case
of a live chatbot helping a user book a room in a hotel. The user is prompted to give out the
date the user has in mind to book the room. So far so good until the query ‘Are premium
rooms available’ comes from the user. Now the AI chatbot must understand this specific user
need to provide a relevant answer. An intelligent chatbot will understand and learn the
language nuances to give a convincing answer. In the future, there will come a time where the
bots will have artificial intelligence which will know what we want before we even ask it.

To cut down design complexity, it is important to ignore proactive user queries by keeping it
local. But an AI chat bot is based on the human capability of self-learning and gaining
information efficiently. Thus it’s imperative to make the chatbot sense natural language
utterances. There are tools like IBM Watson, Api.ai, and Wit.ai to incorporate natural
language capability into a chat bot.

2.5.3 IS THE CHATBOT A LEARNING CHAMPION?

26
If a chatbot is smart, then learning becomes a distinguishing trait of the chatbot. An
intelligent chatbot is one that learns conversations all the time to improve its performance.
The modules in a chatbot including user modeling modules and the natural language
understanding module which can perform better by learning continuously. Machine learning
(ML) algorithms and human supervisors enable the learning of the chatbot. ML techniques
like reinforcement learning supervised, and unsupervised techniques can be leveraged to
ensure the AI chatbot becomes a good learner.

The ability to learn is a key factor in creating an intelligent chatbot. With neural networks and
deep learning, chatbots can become good learners. Learning is paramount to ensure that the
chatbot recognizes patterns in data it receives and responds to user requests in the most
appropriate way.

2.5.4 DOES THE CHATBOT KNOW HOW TO MEET USER REQUESTS?

A chatbot is primarily built to serve the user request. It is crucial for the chatbot to plan how
to perform the task requested by a user. Chatbot responds to each user request by learning
from the conversation so as to what the request is. Progress from one user request to another
also requires planning until completion of the task. When it comes to complex tasks, chatbots
must identify the action sequence to do the primary goal of the user. Planning is a sequence
of actions which form conversations and include acknowledgment, questions, and
information. As it learns from conversations with the users it will continue growing smarter
and smarter with each conversation.

2.5.5 WHAT DO YOU WANT THE CHATBOT TO DO?

Infusing the intelligent quotient into your chatbot also depends on what you want your
chatbot to do. You can either make the chatbot help the user or collect information from the
user. A chatbot acting as a helper is considered to be smarter than the chatbot that serves as a
collector. The helper chatbot interprets what the user is saying and performs the task for the
user. The intelligent chatbot could help the user buy products, seek information about cars or
even book a hotel room. What are the characteristics that define the helper chatbot?

27
The helper chatbot is recognized by its natural language processing (NLP) and understanding
power. Collector chatbots, in turn, leads the conversation with the user. They adhere to pre-
defined question models and are not smart enough to respond when a user raises a query. The
drive to increase the intelligent quotient of the collector chatbots depends on the intelligent
platform where they are built to reside. How can we build intelligence into a collector
chatbot?

A collector chatbot becomes intelligent when it responds by collecting information from the
user and presenting it in the most appropriate way to serve the user’s purpose.

2.5.6 WHAT IS THE MODEL FOR THE INTELLIGENT CHATBOT?

A chatbot based on the retrieval-based model works on the concept of predefined responses.
The chatbot picks appropriate responses from the repository stacked which is based on the
context and query raised by the user. Generative models built using machine translation
techniques come with the ability to generate new responses right from the word go.
Generative models enable longer conversations where the chatbot deals with several user
queries

2.6 RELATED WORKS

Karolina Kuligowska1 (2015) reveals the Commercial Chatbot to explore the Performance
Evaluation, Usability Metrics and Quality Standards of Embodied Conversational Agents,
that were subject of examination in our analysis to introduces several measurement metrics
and reviews various aspects of functioning of each virtual assistant. The focus has been given
on virtual assistants that work in the B2C sector, reach the widest possible range of users, and
are presumably the most advanced commercial deployments of their creators.

Chakrabarti and Luger (2015) built a chatbot that can contextualize the conversation and
overcome the limitation of utterance-exchange type conversations. This bot is specialized for
handling customer service. But it relies heavily on finite state automata, semantic analysis
and complex goal fulfilment map which make it very complicated to implement for a domain.

28
Eisman, Navarro, and Castro (2016) presented a method to build a multi-agent architecture
for conversations that can analyze heterogeneous data sources despite the data being scattered
across different format and structure. However, this model relies heavily on thousands of
regular expressions, Natural language processing and rule-based architecture which is not an
ideal model for ease of portability of the structure.

Setiaji and Wibowo (2016) proposed a way to store the knowledge base of a chatbot in a
relational database. They structured the database as an entity-relationship diagram and pattern
matching was done using structured query language. The problem with this architecture is
that it relies heavily on its database. But to deploy a chatbot, a vast knowledge database might
not be present in the first place.

Kandasamy, Bachrach, Tomioka, Tarlow, and Carter (2017) presented a method of a policy-
based batch gradient method that can help a batch reinforcement learning to train chatbots.
This algorithm efficiently used minimal labelled data. However the lack of labelling increases
the constant need of human supervision which decreases the usefulness of a chatbot.

Chang, Yin, and Zhang (2017) developed a sequence to sequence model framework for
advertisement recommendation, query understanding and user interaction. They gained some
significantly better result in query rewriting that maximizes information gain. It require
correct grammatical sentences to perform well.

CHAPTER THREE

DESIGN METHODOLOGY

3.1 INTRODUCTION

This project is an intelligent online shopping system using chatbot artificial intelligence for
an existing shop. The project objective is to implement a chatbot into an existing online

29
shopping system. Online shopping is the process whereby consumers directly buy goods or
services from a seller in real-time, without an intermediary service, over the Internet. It is a
form of electronic commerce. This project is an attempt to provide the advantages of online
shopping to customers of a real shop. It helps buying the products in the shop anywhere
through internet by using an android device. Thus the customer will get the service of online
shopping and home delivery from his favorite shop

3.2 RESEARCH METHODOLOGY

In the process of achieving this project, several methods were used to successfully extract
information to develop an intelligent online shopping system using chatbot artificial
intelligent, responsive and secured, the methods that were adopted are:
3.2.1 DIRECT INTERVIEW
This is a direct one on one communication process with individual or organization involves
so as acquiring information about the of study. During the course of this project, direct
interview was used to know the opinion of different individual who are professionals in
online e-commerce shopping.
3.2.2 ONLINE CONSULTATION
In order to attain guidelines and study some related approaches in designing this system,
internet was constantly consulted in order to study sampled related reports and interactive
forums to support the design process and also gather information.
3.3 DESIGN METHODOLOGY

To successfully implement this project, different models were constructed with unified
modelling language using HTML (HyperText Markup Language) tools for proper
understanding of the system and also to provide a coherent strategy of the way forward. Such
models include Use Case Diagram, Data Flow Diagram.
While executing the design process, there exist tools preferences for the development with
reasons to justify why these tools are selected.

3.3.1 INPUT DESIGN

Input design is the link that ties the information system into the world of its users. The input
30
design involves determining the inputs, validating the data, minimizing the data entry and
provides a multi-user facility. Inaccurate inputs are the most common cause of errors in data
processing. Errors entered by the data entry operators can be controlled by input design. The
user-originated inputs are converted to a computer based format in the input design. Input
data are collected and organized into groups of similar data. Once identified, the appropriate
input media are selected for processing. All the input data are validated and if any data
violates any conditions, the user is warned by a message. If the data satisfies all the
conditions, it is transferred to the appropriate tables in the database. A page is designed for
this purpose which is user friendly and easy to use. The design is done such that users get
appropriate messages when exceptions occur.

3.3.2 OUTPUT DESIGN

Computer output is the most important and direct source of information to the user. Output
design is a very important phase since the output needs to be in an efficient manner.
Efficient and intelligible output design improves the system relationship with the user and
helps in decision making. Allowing the user to view the sample screen is important because
the user is the ultimate judge of the quality of output. The output module of this system is
the selected notifications.

3.4 SYSTEM ANALYSIS

System analysis is the process of gathering and interpreting facts, diagnosing problems and
using the information to recommend improvements on the system. System analysis is a
problem solving activity that requires intensive communication between the system users and
system developers.

System analysis or study is an important phase of any system development process. The
system is viewed as a whole, the inputs are identified and the system is subjected to close
study to identify the problem areas. The solutions are given as a proposal. The proposal is
reviewed on user request and suitable changes are made. This loop ends as soon as the user is
satisfied with the proposal.

31
3.4.1 GENERAL DESCRIPTION

1. Product Description: The system consists of two parts .A web application which can
provide the online shopping service and an android application for the customer to access
the web service from his/her Smartphone. Web application should be able to help the
customer for selecting his/her item and to help the owner in managing the orders from the
customers.

2. Problem Statement: As online shopping became a trend nowadays the regular shops are
losing their customers to online brands. Customers have effortless shopping experience
and saving time through shopping online. For competing with those online brands, If
shops are providing an online portal where their customers can shop through internet and
get the products at their doors it will increase the number of customers.

3.4.2 NON FUNCTIONAL REQUIREMENTS

(i) EFFICIENCY REQUIREMENT

When an online shopping cart android application implemented customer can purchase
product in an efficient manner.

(ii) RELIABILITY REQUIREMENT

The system should provide a reliable environment to both customers and owner. All orders
should be reaching at the admin without any errors.

(iii) USABILITY REQUIREMENT

The android application is designed for user friendly environment and ease of use.

(iv) IMPLEMENTATION REQUIREMENT

Implementation of the system using css and html in front end with jsp as back end and it will
be used for database connectivity. And the database part is developed by mysql. Responsive
web designing is used for making the website compatible for any type of screen.

32
(v) DELIVERY REQUIREMENT

The whole system is expected to be delivered in four months of time with a weekly
evaluation by the project guide.

3.4.3 FUNCTIONAL REQUIREMENTS

(i) USER

USER LOGIN

Description of feature

This feature used by the user to login into system. A user must login with his user name and
password to the system after registration. If they are invalid, the user not allowed to enter the
system.

Functional requirement

(i) Username and password will be provided after user registration is confirmed.
(ii) Password should be hidden from others while typing it in the field
(ii) REGISTER NEW USER

Description of feature

A new user will have to register in the system by providing essential details in order to
view the products in the system. The admin must accept a new user by unblocking him.

Functional requirement

(i) System must be able to verify and validate information.

(ii) The system must encrypt the password of the customer to provide security.
(iii) PURCHASING AN ITEM

Description of feature

The user can add the desired product into his cart by clicking add to cart option on the
33
 product. He can view his cart by clicking on the cart button. All products added by cart can
be viewed in the cart. User can remove an item from the cart by clicking remove. After
confirming the items in the cart the user can submit the cart by providing a delivery address.
On successful submitting the cart will become empty.

Functional requirement

(i) System must ensure that, only a registered customer can purchase items.

(iv) ADMIN

MANAGE USER

Description of feature

The administrator can add user, delete user, view user and block user.

MANAGE MODERATOR

Description of feature

The administrator can add moderator, delete moderator, block moderator and search
for a moderator.

MANAGE PRODUCTS

Description of feature

The administrator can add product, delete product and view product.

MANAGE ORDERS

Description of feature

The administrator can view orders and delete orders.

34
Functional requirements

The system must identify the login of the admin.

Admin account should be secured so that only owner of the shop can access that
account.

(v) MODERATOR

Description of features

A moderator is considered as a staff who can manage orders for the time being. As a future
update moderator may give facility to add and manage his own products. Moderators can
reduce the work load of admin. Now moderator has all the privilege of an admin having
except managing other moderators. He can manage users and manage products. He can also
check the orders and edit his profile.

Functional requirement

The system must identify the login of a moderator.

3.5 SYSTEM DESIGN

System design is the solution for the creation of a new system. This phase focuses on the
detailed implementation of the feasible system. It emphasis on translating design.
Specifications to performance specification. System design has two phases of development

 Logical design

 Physical design

During logical design phase the analyst describes inputs (sources), outputs (destinations),
databases (data sores) and procedures (data flows) all in a format that meets the user
requirements. The analyst also specifies the needs of the user at a level that virtually
determines the information flow in and out of the system and the data resources. Here the

35
logical design is done through data flow diagrams and database design. The physical design
is followed by physical design or coding. Physical design produces the working system by
defining the design specifications, which specify exactly what the candidate system must
do. The programmers write the necessary programs that accept input from the user,
perform necessary processing on accepted data and produce the required report on a hard
copy or display it on the screen.

3.6 PROPOSED SYSTEM (SHOPPING PALACE)

Shopping Palace is an online store in which chatbot artificial intelligent is been

implemented for the purpose of easy and fast shopping and it was achieved with the help of
internet consulate and some interactive forums to support the design of the implementation.

3.7 SHOPPING PALACE SYSTEM ARCHITECTURE

Shopping Palace is an intelligent online shopping system using chatbot artificial intelligence
which is a system that enable customers to make complain directly and also chat for more
information about a particular product. This is demonstrated in figure 1.

USER AUTHENTICATE USER

CHATBOT AI
ORDER PRODUCT

36
 EMAIL
DATABASE
Fig 1: Shopping Palace System Architecture
DESCRIPTION OF THE SYSTEM ARCHITECHURE

• USER/USER AUTHENTICTION: Is a person who utilizes the system. The user

must understand how it works so that he/she can utilize it in a security manners.

• ORDER PRODUCT: Is the product section where the user place order of what
he/she want to buy.

• DATABASE: This is a storage medium in which all the data are keep in.

• CHATBOT AI: This is a computer program designed with human users, especially
over the internet.

• EMAIL: This is a messages distributed by electronic means from one computer user
to one or more recipients via a network.

3.8 SHOPPING PALACE FLOWCHART

The data flow shows the flow of information from a source to its destination. Data flow is
represented by a line, with arrowheads showing the direction of flow. Information always
flows to or from a process and may be written, verbal or electronic. Each data flow may be
referenced by the processes or data stores at its head and tail, or by a description of its
contents.

User

Authenticate User

37
 Order Product

No

Chatbot AI

Yes

WordPress

Email

End

Fig 2: Shopping Palace Flowchart

3.9 DATABASE DESIGN

Databases are the storehouses of data used in the software systems. The data is stored in
tables inside the database. Several tables are created for the manipulation of the data for the
system. Two essential settings for a database are
Primary Key - the field that is unique for all the record occurrences.
Foreign Key - the field used to set relation between tables.
Normalization is a technique to avoid redundancy in the tables.

3.9.1 LOGIN DATABASE

The Login Database table hold the login record for this database and it also hold all sensitive
information of the field name, type, null option and default table schema are shown in table 2.

38
Table 2: LOGIN TABLE
FIELD TYPE NULL DEFAULT
Uid int(11) No Auto_increment
Uname varchar(20) Yes
Upass varchar(15) Yes
Utype varchar(10) Yes
enabled Varchat(10) Yes

3.9.2 USER DETAILS DATABASE

The User Details Database table hold the user details record for this database and it also hold
all sensitive information of the field name, type, null option and default table schema are
shown in table 3.

Table 3: USER DETAILS TABLE

FIELD TYPE NULL DEFAULT
Uid int(11) No Auto_increment
Uloginname varchar(20) Yes
Uemailid varchar(15) Yes
Umobno varchar(10) Yes

3.9.3 PRODUCT DETAILS DATABASE

The Product Details Database table hold the user details record for this database and it also
hold all sensitive information of the field name, type, null option and default table schema are
shown in table 4.

Table 4: PRODUCT DETAILS TABLE

FIELD TYPE NULL DEFAULT
Id int(11) No Auto_increment
Name varchar(20) Yes
Description varchar(15) Yes
Price varchar(10) Yes
Photo varchar(10) Yes

39
3.9.4 PRODUCT ORDERS DATABASE
The Product Orders Database table hold the user details record for this database and it also
hold all sensitive information of the field name, type, null option and default table schema are
shown in table 5.

Table 5: PRODUCT ORDERS TABLE

FIELD TYPE NULL DEFAULT
Id int(11) No Auto_increment
Product_id varchar(20) Yes
User_Id varchar(15) Yes
Deliver_address varchar(10) Yes

CHAPTER FOUR

SYSTEM IMPLEMENTATION AND RESULTS

4.1 SYSTEM IMPLEMENTATION

An Intelligent Online Shopping Using Chatbot Artificial Intelligence was carried out to fulfill
user requirement on how to purchase product online with the help of the chatbot; however
there are lots of scope to improve the performance of the Online shopping System in the area
of user interface, database performance, and query processing time. Etc.

4.2 CHOICE OF PROGRAMMING

The implementation approach to this study entails the use of a programming language like

40
HTML, PHP and CSS etc.
i. HTML: This is a short form of Hypertext Markup Language, a standardized
system for tagging text files to achieve font, color, graphic, and hyperlink effect
on World Wide Web pages.
ii. PHP: This is a short form of Personal Home Page, is a code that is embedded into
HTML code, or it can be used in combination with various web template systems,
web content management system and web frameworks.
iii. Java Script: This is a programming language commonly used in web
development. It was originally developed by Netscape as a means to add dynamic
and interactive elements to websites.
iv. WordPress: This is a free content management system used to build and maintain
websites. Its ease of use and unique blogging features have helped it become the
most popular blogging tool on the web.

4.3 SYSTEM SPECIFICATION

4.3.1 APPLICATION REQUIREMENTS
The followings are the minimum applications needed for the smooth running of the new
system:
1) Operating system (any OS) e.g. Windows OS, Vista, Linux or higher versions e.t.c.
2) Good Anti-Virus software.
3) HTML and above
4.3.2 HARDWARE REQUIREMENT
The application works perfectly with the under listed specifications:
1) Personal PC/ Laptop
2) Internal and external card 512MB and above
3) Minimum of 256MB of RAM.
4) Internet Access
5) Processor 16GH and above.

4.4 TESTING

41
Testing is the process of running a system with the intention of finding errors. Testing
enhances the integrity of a system by detecting deviations in design and errors in the system.
Testing aims at detecting error-prone areas. This helps in the prevention of errors in a system.
Testing also adds value to the product by conforming to the user requirements.
The main purpose of testing is to detect errors and error-prone areas in a system. Testing
must be thorough and well-planned. A partially tested system is as bad as an untested system.
And the price of an untested and under-tested system is high.
The implementation is the final and important phase. It involves user-training, system testing
in order to ensure successful running of the proposed system. The user tests the system and
changes are made according to their needs. The testing involves the testing of the developed
system using various kinds of data. While testing, errors are noted and correctness is the
mode.

4.4.1 TESTING METHODS

System testing is the stage of implementation. This is to check whether the system works
accurately and efficiently before live operation commences. Testing is vital to the success of
the system. The candidate system is subject to a variety of tests: on line response, volume,
stress, recovery, security and usability tests. A series of tests are performed for the proposed
system is ready for user acceptance testing.
The Testing Steps are:
1. Unit Testing: Unit testing focuses efforts on the smallest unit of software design.
This is known as module testing. The modules are tested separately. The test is carried
out during programming stage itself. In this step, each module is found to be working
satisfactory as regards to the expected output from the module.
2. Integration Testing: Data can be lost across an interface. One module can have an
adverse effect on another, sub functions, when combined, may not be linked in
desired manner in major functions. Integration testing is a systematic approach for
constructing the program structure, while at the same time conducting test to uncover
errors associated within the interface. The objective is to take unit tested modules and
builds program structure. All the modules are combined and tested as a whole.
42
3. Validation: At the culmination of the integration testing, Software is completely
assembled as a package. Interfacing errors have been uncovered and corrected and a
final series of software test begin in validation testing. Validation testing can be
defined in many ways, but a simple definition is that the validation succeeds when the
software functions in a manner that is expected by the customer.
4. Output Testing: After performing the validation testing, the next step is output
testing of the proposed system, since no system could be useful if it does not produce
the required output in a specific format. The output format on the screen is found to
be correct. The format was designed in the system design time according to the user
needs. For the hard copy also; the output comes as per the specified requirements by
the user. Hence output testing did not result in any correction for the system.
5. User Acceptance Testing: User acceptance of a system is the key factor for the
success of any system. The system under consideration is tested for the user
acceptance by constantly keeping in touch with the prospective system users at the
time of developing and making changes whenever required.

4.5 INSTALLATION INSTRUCTION

An installation instruction is the guideline to be follow to install an application on your
mobile devices. Steps include:
i. Launch out any browser from your personal system or your android phone
ii. After it finish loading and enable your internet connection
iii. Enter the url address which is htttps://lashe.free-to.website then the site comes up

4.6 IMPLEMENTATION SCREENSHOTS

4.6.1 HOME PAGE: The Home Screen will consist of screen were one can browse
through the products which we have on our website as shown in figure 3.

43
 Figure 3: Home Page

4.6.2 SHOPPING PAGE (PRODUCTS): This page consists of product details. This page
appears same for both visitors and users as shown in figure 4.

44
 Figure 4: Shopping Page

4.6.3 ORDER US PAGE: Registered users can order desired products from here.is done as
shown in figure 5.

Figure 5: Order Us Page

4.6.4 CONTACT US PAGE: Visitors and Registered users can contact website owners or
administrators from here as shown in figure 6.

45
 Figure 6: Contact Us Page

4.6.5 ABOUT US PAGE: This page describes about website and owners as shown in
figure 7.

Figure 7: About Us Page

4.6.6 CART PAGE: This is the page were all your order product will be before checkout as
shown in figure 8.

46
 Figure 8: Cart Page

4.6.7 CHECKOUT PAGE: This page is where your select the payment option you want to
use to purchase your order as shown in figure 9.

Figure 9: Checkout Page

4.6.8 CHATBOT ARTIFICIAL INTELLIGENT PAGE: This page is the chatbot section
for online complain or request as shown in figure 10.

47
 Figure 10: Chatbot Artificial Intelligent Page

4.7 DATABASE SCREENSHOTS

4.7.1 LOGIN DATABASE
These database is where all the login details that are input to this site are been saved as shown
in figure 11.

Figure 11: Login Database

4.7.2 USER DETAILS

These shows all the user details database which are logged in to this site as shown in figure
12.

48
 Figure 12: User Details

4.7.3 PRODUCT DETAILS

This is where the product details that are available in store are been saved in the database as
shown in figure 13.

Figure 13: Product Details

4.7.4 PRODUCT ORDERS

This is a database record that saved all the record of product ordered by customers as shown
in figure 14.

Figure 14: Product Orders

49
 CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 SUMMARY

This study contains five chapters in total. The chapter one contains the introduction to the
topic (An Intelligent Online Shopping Using Chatbot AI). The introduction contains
background of the topic, problem statements, aim of the study, objectives of the study, scope
of study, and outline of the study. The second chapter states the literature review; theoretical
framework, conceptual framework and empirical framework of this study. The chapter three
contains the introduction, research methodology, design methodology, system analysis and
design; dataflow diagrams, input design, process design, output design, database design and
choice of program used to design the application. Chapter four contains the system
implementation and result of the study. Finally, chapter five contains the summary,
conclusion and recommendations.

5.2 CONCLUSION
The Internet has become a major resource in modern business, thus electronic shopping has
gained significance not only from the entrepreneur’s but also from the customer’s point of
view. For the entrepreneur, electronic shopping generates new business opportunities and for
the customer, it makes comparative shopping possible. As per a survey, most consumers of
online stores are impulsive and usually make a decision to stay on a site within the first few
seconds. “Website design is like a shop interior. If the shop looks poor or like hundreds of
other shops the customer is most likely to skip to the other site.
Hence the project was designed to provide the user with easy navigation, retrieval of data and
necessary feedback as much as possible. In this project, the user is provided with an

50
ecommerce web site that can be used to buy products online. To implement this as a web
application used WordPress was used as the Technology. WordPress has several advantages
such as enhanced performance, scalability, built-in security and simplicity.

5.3 RECOMMENDATIONS
This project is recommended for the following reasons:
1) It help in facilitate easy buying online.
2) With the help of the chatbot it helps the customer’s when facing some difficulties
from placing order.

51
 REFERENCE

Anne Boehm, Joel Murach, Murach’s (2010) ASP.NET 4 Web Programming with C# 2010,
4th Edition, Murach, 2010.

Bryan Syverson, Joel Murach, Murach’s (2012) SQL Server 2012 for developers, Murach,
2012.

Botha and Benjamin (2008), E-commerce is in the largest sector of the electronics industry.

Chang, Yin, and Zhang (2017) developed a sequence to sequence model framework for
advertisement recommendation, query understanding and user interaction.

Chakrabarti and Luger (2015) built a chatbot that can contextualize the conversation and
overcome the limitation of utterance-exchange type conversations.

Eisman, Navarro, and Castro (2016) presented a method to build a multi-agent architecture
for conversations that can analyze heterogeneous data sources despite the data being
scattered across different format and structure.

Gay (1999) and Gehrt and Peter (2007), Modern electronic commerce typically uses the
World Wide Web at least at some point in the transaction’s lifecycle, although it can
encompass a wider range of technologies such as e-mail as well.

Karolina Kuligowska1 (2015) reveals the Commercial Chatbot to explore the Performance
Evaluation, Usability Metrics and Quality Standards of Embodied Conversational
Agents

Kandasamy, Bachrach, Tomioka, Tarlow, and Carter (2017) presented a method of a policy-

52
 based batch gradient method that can help a batch reinforcement learning to train
chatbots.

Sachin Srivastava (2018), Consumers can now purchase endless amounts of items online,
both from typical brick and mortar stores with e-commerce capabilities and one
another.

Setiaji and Wibowo (2016) proposed a way to store the knowledge base of a chatbot in a
relational database. They structured the database as an entity-relationship diagram
and pattern matching was done using structured query language.

http://www.w3schools.com/

http://msdn.microsoft.com/

http://agilemodeling.com/

http://csharp-video-tutorials.blogspot.co.uk/p/free-dot-net-video-tutorials-for.html

http://csharp-video-tutorials.blogspot.com/p/free-aspnet-video-tutorial.html

http://csharp-video-tutorials.blogspot.com/p/free-adonet-video-tutorial.html

53
 APPENDIX

<!DOCTYPE html>

<html lang="en-US">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="profile" href="http://gmpg.org/xfn/11">
<link rel="pingback" href="https://lashdamstore.com/xmlrpc.php">
<title>JEWELLERY PALACE &#8211; QUALITY AND CUSTOMERS
SATISFACTION</title>
<link rel='dns-prefetch' href='//fonts.googleapis.com' />
<link rel='dns-prefetch' href='//s.w.org' />
<link rel="alternate" type="application/rss+xml" title="JEWELLERY PALACE &raquo;
Feed" href="https://lashdamstore.com/feed/" />
<link rel="alternate" type="application/rss+xml" title="JEWELLERY PALACE &raquo;
Comments Feed" href="https://lashdamstore.com/comments/feed/" />
<script type="text/javascript">
window._wpemojiSettings = {"baseUrl":"https:\/\/round-lake.dustinice.workers.dev:443\/https\/s.w.org\/images\/core\/emoji\/12.0.0-
1\/72x72\/","ext":".png","svgUrl":"https:\/\/round-lake.dustinice.workers.dev:443\/https\/s.w.org\/images\/core\/emoji\/12.0.0-1\/
svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/round-lake.dustinice.workers.dev:443\/https\/lashdamstore.com\/wp-includes\/
js\/wp-emoji-release.min.js?ver=5.3.2"}};
.woocommerce .widget_price_filter .price_slider_amount button:hover,
.woocommerce.widget_price_filter .price_slider_wrapper .price_slider_amount button,
.woocommerce #respond input#submit,
.woocommerce a.button,
.woocommerce button.button,
.woocommerce input.button,
.content-area article .entry-content a.read-more:hover,
#respond .comment-form-author input,

54
#respond .comment-form-email input,
#respond input,
#respond textarea,
#respond input#submit,
#respond input#submit:hover,
.woocommerce .woocommerce-info,
.apwidget_title .checkout .woocommerce-billing-fields h3,
.apwidget_title .checkout .woocommerce-shipping-fields h3,
<a href="https://lashdamstore.com/product/hot-selling-bride-classic-rhinestone-crystal-
choker-necklace-earrings-and-bracelet-wedding-jewelry-sets-wedding-accessories-x164/"
data-quantity="1" class="button product_type_variable add_to_cart_button" data-
product_id="802" data-product_sku="" aria-label="Select options for &ldquo;Hot Selling
Bride Classic Rhinestone Crystal Choker Necklace Earrings and Bracelet Wedding Jewelry
Sets Wedding Accessories X164&rdquo;" rel="nofollow">Select options</a>
</div>
</div>
<a href="https://lashdamstore.com/product/shuangr-vintage-imitation-pearl-necklace-gold-
jewelry-set-for-women-clear-crystal-elegant-party-gift-fashion-costume/" title="SHUANGR
Vintage Imitation Pearl necklace Gold jewelry set for women Clear Crystal Elegant Party
Gift Fashion Costume">
<h3>SHUANGR Vintage Imitation Pearl necklace Gold jewelry set for women Clear
Crystal Elegant Party Gift Fashion Costume</h3>
<p class="short_desc">Brand Name: SHUANGR Metals Type: Zinc Alloy Gender: Women
Fine or Fashion: Fashion is_customized: No Style: Classic Material: Cubic Zirconia
Occasion: Wedding Model Number: KH393 Shape\pattern: Heart Jewelry Sets
Type: Necklace/Earrings Included Additional Item Description: necklace/earrings Item
Type: Jewelry Sets Gender: Women Girls lovers&#8217; Occasion: Party Daily Wear
Feature: High Quality Discount: Wholesale Drop shipping Discount pls
contact&#8230;&#8230;&#8230;.</p>
<span class="price"><del><span class="woocommerce-Price-amount amount"><span
class="woocommerce-Price-currencySymbol">&#8358;</span>5,756.40</span></del>
<ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-
Price-currencySymbol">&#8358;</span>5,036.40</span></ins></span>
</a>
</li>
</ul>
</aside> </div>

55
</section>
<section class="product-slider">
<div class="ak-container">
<aside id="accesspress_store_product-4" class="widget
widget_accesspress_store_product"> <div class="title-bg">
<h2 class="prod-title">ARRIVAL PRODUCTS</h2>
</div>
<ul class="new-prod-slide remove-overload">
<li class="span3 wow flipInY " data-wow-delay="0s">
<div class="item-img">
<a href="https://lashdamstore.com/product/female-bridal-jewelry-set-crystal-pearl-silver-
plated-necklace-earrings-party-wedding-party-wearing-set-bijoux-femme-ensemble/"
title="Female Bridal Jewelry Set Crystal Pearl Silver Plated Necklace Earrings Party
Wedding Party Wearing Set bijoux femme ensemble">
<span class="onsale">Sale!</span>
<img width="300" height="300"
src="https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218084215
-300x300.png" class="attachment-shop_catalog size-shop_catalog wp-post-image" alt=""
srcset="https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot201912180842
15-300x300.png 300w,
https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218084215-
150x150.png 150w,
https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218084215-
100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </a>
<a href="https://lashdamstore.com/product/female-bridal-jewelry-set-crystal-pearl-silver-
plated-necklace-earrings-party-wedding-party-wearing-set-bijoux-femme-ensemble/" data-
quantity="1" class="button product_type_variable add_to_cart_button" data-
product_id="829" data-product_sku="" aria-label="Select options for &ldquo;Female Bridal
Jewelry Set Crystal Pearl Silver Plated Necklace Earrings Party Wedding Party Wearing Set
bijoux femme ensemble&rdquo;" rel="nofollow">Select options</a>
</div>
<a href="https://lashdamstore.com/product/female-bridal-jewelry-set-crystal-pearl-silver-
plated-necklace-earrings-party-wedding-party-wearing-set-bijoux-femme-ensemble/"
title="Female Bridal Jewelry Set Crystal Pearl Silver Plated Necklace Earrings Party
Wedding Party Wearing Set bijoux femme ensemble">
<h3>Female Bridal Jewelry Set Crystal Pearl Silver Plated Necklace Earrings Party
Wedding Party Wearing Set bijoux femme ensemble</h3>

56
<p class="short_desc">Brand Name: Favolook Metals Type: None Gender: Women Fine or
Fashion: Fashion is_customized: No Style: TRENDY Material: Rhinestone
Occasion: Wedding Model Number: Jewelry Set Jewelry Sets Type: Necklace/Earrings
Included Additional Item Description: Nacklace+Earring Item Type: Jewelry Sets</p>
<span class="price"><del><span class="woocommerce-Price-amount amount"><span
class="woocommerce-Price-currencySymbol">&#8358;</span>6,836.40</span></del>
<ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-
Price-currencySymbol">&#8358;</span>5,756.40</span></ins></span>
</a>
</li>
<li class="span3 wow flipInY " data-wow-delay="1s">
<div class="item-img">
<a href="https://lashdamstore.com/product/free-shipping-fashion-jewelry-luxury-gold-
color-romantic-austrian-crystal-heart-shape-chain-necklace-earrings-jewelry-sets/"
title="Free shipping Fashion Jewelry Luxury Gold-color Romantic Austrian Crystal heart
shape Chain Necklace Earrings Jewelry Sets">
<span class="onsale">Sale!</span>
<img width="300" height="300"
src="https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218083622
-300x300.png" class="attachment-shop_catalog size-shop_catalog wp-post-image" alt=""
srcset="https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot201912180836
22-300x300.png 300w,
https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218083622-
150x150.png 150w,
https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218083622-
100x100.png 100w,
https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218083622.png
445w" sizes="(max-width: 300px) 100vw, 300px" /> </a>
<a href="https://lashdamstore.com/product/free-shipping-fashion-jewelry-luxury-gold-
color-romantic-austrian-crystal-heart-shape-chain-necklace-earrings-jewelry-sets/" data-
quantity="1" class="button product_type_variable add_to_cart_button" data-
product_id="826" data-product_sku="" aria-label="Select options for &ldquo;Free shipping
Fashion Jewelry Luxury Gold-color Romantic Austrian Crystal heart shape Chain Necklace
Earrings Jewelry Sets&rdquo;" rel="nofollow">Select options</a>
</div>
<a href="https://lashdamstore.com/product/free-shipping-fashion-jewelry-luxury-gold-
color-romantic-austrian-crystal-heart-shape-chain-necklace-earrings-jewelry-sets/"

57
title="Free shipping Fashion Jewelry Luxury Gold-color Romantic Austrian Crystal heart
shape Chain Necklace Earrings Jewelry Sets">
<h3>Free shipping Fashion Jewelry Luxury Gold-color Romantic Austrian Crystal heart
shape Chain Necklace Earrings Jewelry Sets</h3>
<p class="short_desc">Brand Name: Sam Maries Metals Type: Zinc Alloy Gender: Women
Fine or Fashion: Fashion Style: TRENDY Material: CRYSTAL Occasion: Wedding Model
Number: gp2674 Shape\pattern: Heart Jewelry Sets Type: Necklace/Earrings Included
Additional Item Description: Necklace+Earrings Item Type: Jewelry Sets Jewelry
Type: Necklace Earrings Jewelry Sets Material: Gold Plated/ Austrian crystal
Condition: 100% brand new About shipping: Free Shipping Occasion: Anniversary,
Engagement, Gift, Party, Wedding, Bridal Color: White/blue/green Country of
Manufacture: China Shape: heart</p>
<span class="price"><del><span class="woocommerce-Price-amount amount"><span
class="woocommerce-Price-currencySymbol">&#8358;</span>7,556.40</span></del>
<ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-
Price-currencySymbol">&#8358;</span>5,756.40</span></ins></span>
</a>
</li>
<li class="span3 wow flipInY " data-wow-delay="1s">
<div class="item-img">
<a href="https://lashdamstore.com/product/qcooljly-silver-color-dazzling-zircon-necklace-
and-invisible-transparent-fishing-line-simple-pendant-necklace-jewelry-for-women-2/"
title="QCOOLJLY Silver Color Dazzling Zircon Necklace And Invisible Transparent
Fishing Line Simple Pendant Necklace Jewelry For Women">
<span class="onsale">Sale!</span>
<span class="onsale">Sale!</span>
<img width="300" height="300"
src="https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190531172907
-300x300.png" class="attachment-shop_catalog size-shop_catalog wp-post-image" alt=""
srcset="https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot201905311729
07-300x300.png 300w,
https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190531172907-
150x150.png 150w,
https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190531172907-
100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </a>
<a href="https://lashdamstore.com/product/crystal-heart-necklace-women-romantic-fashion-
classic-rhinestones-ladies-girl-holiday-beach-statement-jewelry/" data-quantity="1"

58
class="button product_type_variable add_to_cart_button" data-product_id="769" data-
product_sku="" aria-label="Select options for &ldquo;Crystal Heart Necklace Women
Romantic Fashion Classic Rhinestones ladies girl Holiday Beach Statement
Jewelry&rdquo;" rel="nofollow">Select options</a>
</div>
<a href="https://lashdamstore.com/product/crystal-heart-necklace-women-romantic-fashion-
classic-rhinestones-ladies-girl-holiday-beach-statement-jewelry/" title="Crystal Heart
Necklace Women Romantic Fashion Classic Rhinestones ladies girl Holiday Beach
Statement Jewelry">
<h3>Crystal Heart Necklace Women Romantic Fashion Classic Rhinestones ladies girl
Holiday Beach Statement Jewelry</h3>
<p class="short_desc">Brand Name: SYNOKE Metals Type: Tin Alloy Necklace
Type: Pendant Necklaces Gender: Women Chain Type: Link Chain Item Type: Necklaces
Pendant Size: 35cm+10cm Compatibility: none Fine or Fashion: Fashion Model
Number: heart necklace Style: TRENDY Occasion: Party Material: Metal
is_customized: No Shape\pattern: Heart Simple Necklace Women: heart necklace pendant
necklace: necklace women pendant lamp modern: choker heart ollares de moda
2019: necklace holder choker necklace: 2019 fashion necklace boho heart necklace: jewelry
925 silver</p>
<span class="price"><del><span class="woocommerce-Price-amount amount"><span
class="woocommerce-Price-currencySymbol">&#8358;</span>3,596.40</span></del>
<ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-
Price-currencySymbol">&#8358;</span>2,876.40</span></ins></span>
</a>
</li>
<li class="span3 wow flipInY " data-wow-delay="2s">
<div class="item-img">
<a href="https://lashdamstore.com/product/qcooljly-silver-color-dazzling-zircon-necklace-
and-invisible-transparent-fishing-line-simple-pendant-necklace-jewelry-for-women/"
title="QCOOLJLY Silver Color Dazzling Zircon Necklace And Invisible Transparent
Fishing Line Simple Pendant Necklace Jewelry For Women">
<span class="onsale">Sale!</span>
<img width="300" height="300"
src="https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190531172851
-1-300x300.png" class="attachment-shop_catalog size-shop_catalog wp-post-image" alt=""
srcset="https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot201905311728
51-1-300x300.png 300w,

59
https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190531172851-1-
150x150.png 150w,
https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190531172851-1-
100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </a>
<a href="https://lashdamstore.com/product/qcooljly-silver-color-dazzling-zircon-necklace-
and-invisible-transparent-fishing-line-simple-pendant-necklace-jewelry-for-women/" data-
quantity="1" class="button product_type_variable add_to_cart_button" data-
product_id="697" data-product_sku="" aria-label="Select options for &ldquo;QCOOLJLY
Silver Color Dazzling Zircon Necklace And Invisible Transparent Fishing Line Simple
Pendant Necklace Jewelry For Women&rdquo;" rel="nofollow">Select options</a>
</div>
<a href="https://lashdamstore.com/product/qcooljly-silver-color-dazzling-zircon-necklace-
and-invisible-transparent-fishing-line-simple-pendant-necklace-jewelry-for-women/"
title="QCOOLJLY Silver Color Dazzling Zircon Necklace And Invisible Transparent
Fishing Line Simple Pendant Necklace Jewelry For Women">
<h3>QCOOLJLY Silver Color Dazzling Zircon Necklace And Invisible Transparent Fishing
Line Simple Pendant Necklace Jewelry For Women</h3>
<p class="short_desc">Brand Name: QCOOLJLY Metals Type: Zinc Alloy Necklace
Type: Pendant Necklaces Gender: Women Function: Other(Other) Chain Type: None Item
Type: Necklaces Pendant Size: show as the picture Compatibility: All Compatible Fine or
Fashion: Fashion Model Number: MW3985-MW3986 Style: Classic Material: CRYSTAL
is_customized: No Shape\pattern: Water Drop Type: Pendant Necklace Gender: Women
Occasion: Party,Wedding,Gift Place Of Origin: China(Mainland) Style: Romantic Chain
Design: Fishing Line size: 8mm/6mm</p>
<span class="price"><del><span class="woocommerce-Price-amount amount"><span
class="woocommerce-Price-currencySymbol">&#8358;</span>4,316.40</span></del>
<ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-
Price-currencySymbol">&#8358;</span>3,402.00</span></ins></span>
</a>
</li>
</ul>
</aside> </div>
</section>
<section class="product-slider">
<div class="ak-container">
<aside id="accesspress_store_product-7" class="widget
widget_accesspress_store_product"> <div class="title-bg">

60
<h2 class="prod-title">HOT SALES</h2>
</div>
<ul class="new-prod-slide remove-overload">
<li class="span3 wow flipInY " data-wow-delay="0s">
<div class="item-img">
<a href="https://lashdamstore.com/product/unique-design-double-layer-water-drop-jewelry-
sets-for-women-fashion-crystal-necklace-earrings-bridal-wedding-jewelry-sets-gift/"
title="Unique Design Double Layer Water Drop Jewelry Sets for Women Fashion Crystal
Necklace Earrings Bridal Wedding Jewelry Sets Gift">
<span class="onsale">Sale!</span>
<img width="300" height="300"
src="https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218085138
-300x300.png" class="attachment-shop_catalog size-shop_catalog wp-post-image" alt=""
srcset="https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot201912180851
38-300x300.png 300w,
https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218085138-
150x150.png 150w,
https://lashdamstore.com/wp-content/uploads/2019/12/UCScreenshot20191218085138-
100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </a>
<a href="https://lashdamstore.com/product/unique-design-double-layer-water-drop-jewelry-
sets-for-women-fashion-crystal-necklace-earrings-bridal-wedding-jewelry-sets-gift/" data-
quantity="1" class="button product_type_variable add_to_cart_button" data-
product_id="832" data-product_sku="" aria-label="Select options for &ldquo;Unique
Design Double Layer Water Drop Jewelry Sets for Women Fashion Crystal Necklace
Earrings Bridal Wedding Jewelry Sets Gift&rdquo;" rel="nofollow">Select options</a>
</div>
<a href="https://lashdamstore.com/product/unique-design-double-layer-water-drop-jewelry-
sets-for-women-fashion-crystal-necklace-earrings-bridal-wedding-jewelry-sets-gift/"
title="Unique Design Double Layer Water Drop Jewelry Sets for Women Fashion Crystal
Necklace Earrings Bridal Wedding Jewelry Sets Gift">
<h3>Unique Design Double Layer Water Drop Jewelry Sets for Women Fashion Crystal
Necklace Earrings Bridal Wedding Jewelry Sets Gift</h3>
<p class="short_desc">Brand Name: GUVIVI Metals Type: Zinc Alloy Gender: Women
Fine or Fashion: Fashion is_customized: Yes Style: TRENDY Material: CRYSTAL
Occasion: Wedding Model Number: F0428 Shape\pattern: Water Drop Jewelry Sets
Type: Necklace/Earrings Included Additional Item Description: Necklace+Earring Item
Type: Jewelry Sets Place of Origin: ZheJiang China Condition: 100% Brand New Jewelry

61
Type: Necklace+Earring Fine or Fashion: Fashion Factory: Yes Stock: Yes Color: 3 Colors
Occasion: Anniversary/Engagement/Gift/Party/Wedding Feature: High Quality
Weight: More Light</p>
<span class="price"><del><span class="woocommerce-Price-amount amount"><span
class="woocommerce-Price-currencySymbol">&#8358;</span>5,756.40</span></del>
<ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-
Price-currencySymbol">&#8358;</span>4,676.40</span></ins></span>
</a>
</li>
<li class="span3 wow flipInY " data-wow-delay="1s">
<div class="item-img">
<a href="https://lashdamstore.com/product/wantme-3-sets-of-vintage-bohemian-cz-natural-
stone-green-turquoises-charms-pendants-necklaces-earrings-for-women-jewelry-set/"
title="WANTME 3 Sets Of Vintage Bohemian CZ Natural Stone Green Turquoises Charms
Pendants Necklaces Earrings For Women Jewelry Set">
<span class="onsale">Sale!</span>
<img width="300" height="300"
src="https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190525085810
-300x300.png" class="attachment-shop_catalog size-shop_catalog wp-post-image" alt=""
srcset="https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot201905250858
10-300x300.png 300w,
https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190525085810-
150x150.png 150w,
https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20190525085810-
100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </a>
<a href="https://lashdamstore.com/product/wantme-3-sets-of-vintage-bohemian-cz-natural-
stone-green-turquoises-charms-pendants-necklaces-earrings-for-women-jewelry-set/" data-
quantity="1" class="button product_type_variable add_to_cart_button" data-
product_id="798" data-product_sku="" aria-label="Select options for &ldquo;WANTME 3
Sets Of Vintage Bohemian CZ Natural Stone Green Turquoises Charms Pendants Necklaces
Earrings For Women Jewelry Set&rdquo;" rel="nofollow">Select options</a>
</div>
<a href="https://lashdamstore.com/product/wantme-3-sets-of-vintage-bohemian-cz-natural-
stone-green-turquoises-charms-pendants-necklaces-earrings-for-women-jewelry-set/"
title="WANTME 3 Sets Of Vintage Bohemian CZ Natural Stone Green Turquoises Charms
Pendants Necklaces Earrings For Women Jewelry Set">
<h3>WANTME 3 Sets Of Vintage Bohemian CZ Natural Stone Green Turquoises Charms

62
Pendants Necklaces Earrings For Women Jewelry Set</h3>
<p class="short_desc">Brand Name: WANTME Metals Type: Zinc Alloy Gender: Women
Fine or Fashion: Fashion is_customized: Yes Style: Bohemia Material: Semi-precious Stone
Occasion: Party Model Number: TZ010 Shape\pattern: Geometric Jewelry Sets
Type: Necklace/Earrings Included Additional Item Description: 3 Item Type: Jewelry Sets
Occasion: Anniversary, Party , Punk, Wedding Bands Style: fashion, classic,Bohemia
Suitable for: party, anniversary, everyday wear, gifts Feature: High Quality
Gender: Women,female</p>
<span class="price"><del><span class="woocommerce-Price-amount amount"><span
class="woocommerce-Price-currencySymbol">&#8358;</span>6,836.40</span></del>
<ins><span class="woocommerce-Price-amount amount"><span class="woocommerce-
Price-currencySymbol">&#8358;</span>5,756.40</span></ins></span>
</a>
</li>
<li class="span3 wow flipInY " data-wow-delay="1s">
<div class="item-img">
<a href="https://lashdamstore.com/product/longway-gold-color-tree-of-life-jewelry-set-for-
women-girls-necklace-earrings-bracelets-wedding-crystal-jewellery-set/" title="LongWay
Gold Color Tree Of Life Jewelry Set For Women Girls Necklace Earrings Bracelets
Wedding Crystal Jewellery Set">
<span class="onsale">Sale!</span>
<img width="300" height="300"
src="https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20191129182223
-300x300.png" class="attachment-shop_catalog size-shop_catalog wp-post-image" alt=""
srcset="https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot201911291822
23-300x300.png 300w,
https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20191129182223-
150x150.png 150w,
https://lashdamstore.com/wp-content/uploads/2019/11/UCScreenshot20191129182223-
100x100.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </a>
<a href="https://lashdamstore.com/product/longway-gold-color-tree-of-life-jewelry-set-for-
women-girls-necklace-earrings-bracelets-wedding-crystal-jewellery-set/" data-quantity="1"
class="button product_type_variable add_to_cart_button" data-product_id="794" data-
product_sku="" aria-label="Select options for &ldquo;LongWay Gold Color Tree Of Life
Jewelry Set For Women Girls Necklace Earrings Bracelets Wedding Crystal Jewellery
Set&rdquo;" rel="nofollow">Select options</a>
</div>

63
<li class="span3 wow flipInY " data-wow-delay="2s">
</div>
</section>
<script type='text/javascript'>
/* <![CDATA[ */
<script type='text/javascript' src='https://lashdamstore.com/wp-content/themes/accesspress-
store/js/navigation.js?ver=20120206'></script>
<script type='text/javascript' src='https://lashdamstore.com/wp-content/themes/accesspress-
store/js/slick.js?ver=1.5.0'></script>
<script type='text/javascript' src='https://lashdamstore.com/wp-content/themes/accesspress-
store/js/wow.min.js?ver=1.1.2'></script>
<script type='text/javascript' src='https://lashdamstore.com/wp-content/themes/accesspress-
store/js/jquery.ticker.js?ver=1.0.0'></script>
<script type='text/javascript' src='https://lashdamstore.com/wp-content/themes/accesspress-
store/js/skip-link-focus-fix.js?ver=20130115'></script>
<script type='text/javascript' src='https://lashdamstore.com/wp-content/themes/accesspress-
store/js/custom.js?ver=1.0.0'></script>
<script type='text/javascript' src='https://lashdamstore.com/wp-includes/js/wp-
embed.min.js?ver=5.3.2'></script>
</body>
</html>

64