Chap 1 Group 5.docx. 1
Chap 1 Group 5.docx. 1
A Quantitative Research
PRACTICAL RESEARCH 2
Researchers
October 2023
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
CHAPTER I
framework,significance of the study,scope and limitations and the definition and terms
Introduction
matters in the business world, the buying and selling practices have undergone a
defined as the direct interactions of the actual goods is once the avenues for costumer's
needs and businesses as well, now co- exist with the swiftly increasing technological
and interact with these divergent commerce ideologies is becoming more and more
wants and needs in worldwide marketplace. On the other hand, In-Person Selling remains
its glory, customized products and services and fostering costumer's trust and credibility.
significant percentage of the consumer demographics, as they are both the benefactors of
the changing retail environment and the pioneers of its future developments.
issued by the Indonesia E-Commerce Report in April 2017, there were 132 million
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
Internet users in Indonesia in 2017 with a 10.5% popularity rate. According to the report,
roughly half of Indonesia's internet users access the web through cellphones.
According to the Digital 2020 April Statshot report by Hootsuite and We Are
Social, 64% of internet users in the Philippines are spending more time on social media,
with 23% saying they are doing more online shopping. Due to pandemic constraints,
people are turning more and more to internet buying, and business owners have
welcomed this digital trend even more. With predicted increases in sales income in the
millions of pesos, e-commerce companies like Lazada and Shopee are leading these
online shopping platforms. Online business transactions have already been converted by
technology into an infinite marketplace where doing business has become more practical
and effective for both sellers and vendees. The COVID-19 pandemic has increased the
COVID-19 pandemic, many physical stores are mandated to closed. It drove up the
This study will explore the problem in terms of expectation of the consumer
which plays a vital role in purchasing product and services offered by the different
Researcher will conduct this study to assess the perception of the senior high
the online and in-person selling by this serve as a reference of those business in this
marketing strategy.
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
At the end of the study “Comparative study on the Perception of the Senior High
towards Online Selling and In-Person Selling” The researchers want to find out the level
of the perception of the Senior High School Students in Marinduque State College
Integrated High School towards Online Selling and Person Selling. To determine what
criteria, lead students to purchase through personal selling and online selling. To
determine students’ expectations from perceptions on the service quality of online selling.
To identify the students’ satisfaction towards service online selling and personal selling.
Conceptual Framework
•students satisfactions
towards service quality
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
This figure shows the pattern of how the researchers will gather the data that is
needed in this study. This pattern will serve as guide to determine and analyze the
The findings of this study benefit the business owner as it will help both online
business and physical store business on the feasibility of their business. It can serve as a
baseline on the performance of their sales and improves their strategic marketing to
improve their sales on their targeted consumer. For the Senior High School Students, it
will be able to generate criteria’ in purchasing items from online shops or physical shops.
Lastly, for the future researchers this study can be used as a reference by future
This study will be only limited to the Senior High School students of Marinduque
State College-Integrated High School (MSC-IHS) to know the level of perception of the
students towards online selling and in-person selling. This study will be conducted in
Marinduque. The researchers will conduct this study with the use of questionnaire and
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
Definition of Terms
goods or services. Customers are important because they drive revenues. Without them,
Dichotomy. Is a contrast between two things. When there are two ideas, especially two
opposed ideas like war and peace, or love and hate you have a dichotomy.
E-commerce. (Electronic commerce) is the buying and selling of goods and services, or
the transmitting of funds or data, over an electronic network, primarily the internet.
refers to a set of political beliefs or a set of ideas that characterize a particular culture.
Online selling. The process of conducting business transactions over the internet, where
goods or services are bought and sold using online platforms, websites, or applications.
Personal selling. One of the main functions of marketing is selling, so a marketer’s job is
to get people to know about the product, ensure its value, and, as a result, induce them to
purchase.
Perception. A belief or opinion, often held by many people and based on how things
seem.
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
CHAPTER I I
This chapter presents the related literature and related studies about the
The majority of the young population, aged 20 to 25, prefers to do their shopping
online. This is undoubtedly from the findings of Shanthi and Kannaiah (2015), who
concluded that the price of items is the most influential factor in their purchase. The
safety and security of the products is the second most influencing factor on online
purchases, followed by delivery time, and the next most influencing factor is the
company's reputation, privacy of the information, and a great description of the goods. It
focuses on ease internet navigation and access, with people preferring easy access to
According to the study of Vaghela (2014), the majority of customers had prior encounters
with online shopping. Customers believe that online shopping is a better option than in-
person shopping, but they also believe that it is more expensive and takes longer to
deliver the products and service. The majority of customers are experiencing issues such
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
According to the article that shared by Kotresh (2013), "Personal selling is a part
traditional form of sales in which involves face to face transaction. As part of this form of
selling, the retailer requires an ability and skills in order to achieve the demand and
expectations of the consumers. They could easily and clearly express the availability of
the product. This would help them to build a good relationship towards their customers.
There are several steps for In person selling, these are Prospecting, Pre-approach,
sellers can effectively identify the needs and preferences of the customers, as well as to
gain a high chance of sales. In person selling is become already part of everyday life.
People used to interact when purchasing product. At some point, this is their way of
assuring that the product they purchased is exact and accurate based on their need and
immediately for their concerns and conditions regarding with the product.
According to Darlin and Kritcham (2020), online influencers cues into a live-
streaming strategy produced a more authentic viewing experience, resulting in online buy
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
intention even in the absence of prior live-streaming online purchase experience. In line
with Ma (2021), who claimed that because influencers were regarded as more reliable
information sources and were less influenced by brands, they had a greater influence on
consumer behavior than traditional endorsers. Similar findings were made by Fan et al.
(2017) and Cambra-Fierro et al. (2021), who discovered that celebrities and influencers
In the study of Santosa et a. (2020), hedonic motivation turned out not to be play
mg a very vital role, however, it was weakly correlated. It affects the online buying
behaviour, but the extent of this is not very high. Also, the trust factors tends to be
connected with consumers online buying behaviour. As suggested by the previous studies
(Singh et al 2019 Martinee- Lopez et al 2015 and Azam 2015) there are various trust
factors that can lead towards online buying behaviour A few of them are perceived value
of the product personality traits of the consumer, peer pressure, and many more In our
study, we found that the perceived value in the most influential among all of the other
trust factors. Finally, website quality and design is a factor that a lot of online businesses
leave out but little do they know it plays a crucial and significant role in developing the
online buying behaviour in their customers (Tsao et al. 2016 Akram et al, 2018 Panday et
factors when considering any purchase: the product, the price, the promotion and the
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
sales channel. Shopping in a physical store isn’t the same experience as shopping online,
neither shopping in a website or a mobile app. There are certain elements in e-commerce
that can determine why a user abandons or buys something.image products can help
business to improve the sales of the business. It can help the customer to decide what
product they will bought. Adding a product to the shopping cart and finding unexpected
costs is the worst surprise that a customer can get.The generalized opinion about a type of
product or brand in a social group is another factor that influence consumer purchasing
decisions. The individual psychology plays a very important role when it comes to
deciding a purchase. This is the most difficult factor to measure and anticipate, since each
person is unique. At last it is great decision to buy something in person,you can see if the
product is in good condition or not. Customers must known the right decision in buying
something.
associated applications have revolutionized the way consumers and firms interact. In
order to gain a larger market share online, organizations are increasingly investing in
Performance expectations are closely linked to the concept of using technology to benefit
the consumer and lead to performance gains. Previous studies have shown that
networking applications, they are more likely to continue using and purchasing them.
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
information sharing, joining special interest groups, and making connections (Chua et al.,
they will receive from technological innovations. When individuals are able to effectively
utilize a technology that aligns with their goals, they perceive it to have better
they need to be informed about how these innovations will benefit them. The extent to
which a consumer believes that a technological innovation will help them achieve their
In the study of Nahil et al. (2021)The word "satisfying" is used to describe the
product quality, prices, and returns of products when purchasing online. The verbal
variety of products offered through different channels, and the various offers and
discounts they provide. Additionally, traditional retail prices and discounts were verbally
returns were rated as "highly satisfying," indicating that both modes of retail successfully
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
According to Swapna (2023) Many online retailers are open 24/7 since a big
number of customers have access to the internet from both their places of employment
and homes. Therefore, it is very convenient for them to shop online. The fact that there is
no need to wait in line or browse a store for a particular item makes online buying
extremely tempting during the Christmas season. Online shops allow customers to
purchase a wide range of things. The epidemic has a significant impact on consumers'
well as the variables affecting traditional and online buying trends throughout the
epidemic.
In-Person Sellling
(2022), online shopping is more convenient than in-person shopping. Although there is a
risk of internet frauds and security difficulties when shopping online, in-person selling is
safer. According to the study, In-Person Selling should make shopping more convenient
for customers through offering item accessibility, pricing goods on their own websites, or
offering any other ways of comparing costs of goods in other stores. At the same time,
online shopping should offer return options to guarantee security. To improve the
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
Literature Synthesis
In the dynamic world of retail, along with the rapid advancement of e-commerce
and physical stores understanding what are the criteria that led the consumers to purchase
goods in the two marketing strategy are crucial for both businesses and researchers. The
review of related literature and studies adds to the validity and correctness of our inquiry.
concerning our study. As it sheds light on customer decision-making and provides vital
competitive business world. We envision that this synthesis will lead to a better
ultimately informing more effective marketing and sales strategies in the future.
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
CHAPTER III
Research Methodology
This chapter presents the methods used in conducting the study including the
research design, research locale, research population and sample, data gathering
Research Design
The design of this study is quantitative research and the method that the
researchers will use is descriptive method for statistical analyzation regarding to the
perception of the respondents towards the in person selling and online selling. The results
Research Locale
The Target area of the study is the main campus of Marinduque State College
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
The populations of this study is the Senior High School Students of the
Marinduque State College-Integrated High School (MSC-IHS). With the use of simple
random sampling the researcher are able to figure out what and where are the people who
are appropriate for the gathering data. This method is selected by the researchers because
it enables them to obtain a sample population that best represents the entire population
being studied, making sure that each subgroup of interest is represented. Sampling size
and method there are eleven (11) sections of Senior high school in MSC-IHS
at present with total strength of 466 from eleven sections. A sample of 330 students have
Phase 1 1 day 1dentifying the topic of the research and its title
researchers
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
Data Analysis
In the study, the descriptive statistics will be used in order to summaries the
sample and measures the data set of perception of the senior high school students towards
online selling and in-person selling. The researchers organized and summaries the study
on the perception of the senior high school students in Marinduque State College-
Integrated High School (MSC-IHS) towards online selling and in-person selling
Additionally, Pritha (2022) A data set's characteristics are organized and summarized via
The followings are the statistical methods that researchers used throughout the
study:
The researchers will present the respondents' demographic profile using frequency and
percentage distribution.
Formula:
2. Weighted Mean
When evaluating the respondents' performance on the performance measures, the
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
Formula:
3. T-test
Formula:
Where:
x̄1 = Mean of Sample 1
x̄2 = Mean of Sample 2
n₁ = Number of Subject in Sample
n₂ = Number of Subject in Sample
s₁² = Variance of Sample 1
s₂² = Variance of Sample 2
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!
Republic of the Philippines
MARINDUQUE STATE COLLEGE
INTEGRATED HIGH SCHOOL
Tanza, Boac, Marinduque
Vision: An advanced and adaptive university pursuing quality education, lifelong, gender-sensitive learning environment, responsive
research-based community programs, and transparent governance with sustainable resource generation by 2025.
Mission: To provide excellence in instruction, research, extension and production that magnifies W.I.S.D.O.M. in leadership through a
total quality management system responsive to the challenges of 21st century education.
Educating People, Enriching Lives and Expanding Opportunities with WISDOM!