ELEVATOR PITCH

Prepared by:
Jessie Rey F. Avenido
Learning Objectives:
At the end of this lesson, the students are expected to:
a. Determine the importance of Elevator Pitch, and;
b. Evaluate the components of a perfect Elevator Pitch
 What is an
Elevator Pitch?
➢ An elevator pitch is like a quick
presentation which can be delivered on
the fly.
➢ It should be concise that you can even
pitch your ideas before someone
during an elevator ride.
➢This type of pitch is usually not more
than 30 seconds or 2 minutes long.
➢The main focus is to save time and try
to convince a potential lead within a
short period of time.
➢ However it is difficult to pitch a
product or service or idea in such a
short period of time without a visual
aid; as a mere elevator speech might
not be enough.
 The 5-Step Elevator Pitch that Turns
Strangers into Clients
Try the following steps to develop a succinct
elevator pitch that leaves a lasting, positive
impression by Julie Bawden-Davis.
1. Introduce yourself. Start the elevator pitch
with a brief, easy-to-absorb sentence that
includes your name, your company name and
the service you provide.
2. Identify the problem your company solves.
“What is the pain the potential client may have
that your service or product can solve?” Bahar
Hewertson asks: “What’s in it for the listener
has to resonate? Why should the person care
what you do? Focus on the listener and the
value of your proposition for him or her.”
 The 5-Step Elevator
Pitch that Turns
Strangers into Clients
(cont’d.)
3. Announce your promise. What product or
service will you provide the client? “Be clear on
the results the person can expect, but avoid
selling.” Bahar Hewertson says: “Engage your
listener by letting your passion for your work
and your vision shine through. It’s important to
be authentic and honest and have a higher
purpose than just selling your stuff.
4. Offer proof and a plan. How have you
delivered your promises prior to this? What
have you accomplished, and what have people
said about your work?
5. Know when to stop and listen. If at any point
in your pitch you find that the listener is tuning
out, stop talking, Bahar Hewertson says: “Don’t
ignore body language. Stop immediately if you
know the person isn’t engaged, and change
the subject to him or her.”
How to
write an
Elevator
Pitch?
 Elevator Pitch
Examples
1. The Validation Pitch
If your business idea is new
and innovative, it can be difficult to
pitch its value if people don’t know they
need it yet. This is where the validation
pitch can help. It essentially links your
brand and what you offer to other
popular offerings that show there’s a
need for it.
Elevator Pitch
Examples
2. The Pain Point Pitch
This kind of pitch is great
for hooking the recipient right
away. You’re essentially digging
straight into a pain that they have
and then presenting yourself or
your brand as the solution.
 Elevator Pitch
Examples
3. The Benefits Pitch
One of the quickest ways to get
someone to invest in what you’re
selling them is to show them what
they’ll get out of it.
Use your elevator pitch to
highlight how your business or offering
will save people money, time, or
something else. It can really help you to
use numbers here if possible to
illustrate your point.
 Elevator Pitch
Examples
4. The Personable Pitch
You want your pitch to be as
reasonable as possible, with a human
voice, and a relatable message.
Also, copywriting 101 teaches
us that leading anything with a question
instantly hooks the reader or listener. It
invites them in and makes them feel like
they’re a part of the action. This is why
incorporating a question in your elevator
pitch can be really effective.
Elevator Pitch
Examples
5. The Take Action Pitch
Ideally, your elevator
pitch should invite action in some
way. This type of pitch is geared
solely towards encouraging the
recipient to do something specific
once you’ve finished your spiel.
Elevator Pitch
Examples
6. The Solutions-Focused Pitch
You don’t have to include
everything about you or your
business in an elevator pitch. In fact,
it can sometimes be more effective to
focus on one key problem your
recipient might have and spin it
around that. At the end, reveal how
you can solve that problem.
Elevator Pitch Tips
1. Grab Their Attention Immediately
Opening needs to be as enticing as possible. You can do this by starting your pitch
with a strong stat or an appealing story.
2. Make It Engaging
The last thing you want to do is bore your audience. That would completely defeat
the purpose of an elevator pitch.
You want it to be memorable, so inject a bit of personality and make it shine.
3. Keep It Structured
It’s difficult to create a compact statement covering everything. The key is to keep
your elevator pitch structured. Split it into sections and try not to jump around too much –
who are you? What do you do? Who do you do it for? What’s your value proposition?
 Elevator Pitch Tips
4. End With a Question or an Action
It can feel a bit like you’re talking at someone when you give your
elevator pitch, so invite them to join in at the end.
Either ask them a question (“is this something you might need help
with?”) or take an action – give them a business card or connect with them
on LinkedIn.
5. Practice
As they say, practice makes perfect. The more you go over your
elevator pitch, the easier it will become to reel it off in a confident way.
Practice your pitch on your friends, your employees, your family. Get
feedback. Keep improving.

Source: https://www.yesware.com/blog/elevator-pitch-examples/
 Elevator Pitch
Final Tips
Take your time
An elevator pitch is a quick conversation by
nature, but try to avoid speaking too fast. Keeping your
pitch to around 75 words would help you deliver optimal
information in a clear, digestible way. Be mindful of
rushing through it or trying to add in too much
information.
Make it conversational
It’s good to plan your elevator pitch out ahead of
time and practice, but you should avoid sounding
rehearsed in delivery. A good way to keep the pitch
conversational is to memorize a general outline or key
points of your speech.
 Elevator Pitch
Final Tips (cont’d.)
Avoid niche words or phrases
Using acronyms, technical terms or
industry-specific words and phrases can limit your
elevator pitch by confusing or alienating your
audience.
Express confidence
Even the best elevator pitch can lose its
effectiveness if your delivery lacks confidence.
Keep your chest high, shoulders back and smile
while meeting someone and delivering your pitch.
Use a strong speaking voice to show confidence
in your experience and what you want in the
future.