THE COMPLETE

FIA BRAND IDENTITY GUIDELINES

/ VERSION 1 / 2009
THE FIA LOGO

FIA MASTER LOGO

The Master FIA logo is the official marque of the Fédération

Internationale de l’Automobile. It is for the exclusive use of
the FIA.

The Master FIA logo, which is produced in two colours, remains

the preferred version of the FIA logo when used in branding
applications.

A member of the Fédération Internationale de l’Automobile

has, if it wishes, the right to endorse it's stationery with the
logo of the governing body.

For the purpose of stationery the FIA logo can be used in

conjunction with the text “FÉDÉRATION INTERNATIONALE
DE L’AUTOMOBILE” providing that the guidelines published
in this document are fully observed.

For further information on the FIA brand guidelines please

contact the FIA Communications Department.

Fédération Internationale de l’Automobile

Communications Department
8 Place de la Concorde
75008 Paris
France
Tel: +33 1 43 12 58 15
Tel: +33 1 43 12 58 18
[email protected]
www.fia.com

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 2

LOGO CONSTRUCTION / CLEAR SPACE

MASTER FIA LOGO USAGE

A member of the Fédération Internationale de l’Automobile

has, if it wishes, the right to endorse it's stationery with the
logo of the governing body.

The following criteria must be observed:

1). The size of the FIA logo must not be either larger than or
less than 50% the size of the logo or crest of the member
organisation.

2). The FIA logo cannot be used as an alternative to an existing

Championship or event logo.
x

fig.1
x CLEAR SPACE
x

x The Master FIA logo needs clear space around it to give

maximum impact. This area must be kept clear of other logos,
graphics, text or the edge of any other item.
x

The clear space for the Master FIA logo is equal to half the
Clear space boundary
height of the FIA logo on each of the sides, top and bottom
- see measurement ‘x’ on fig.1.

x
MINIMUM SIZE
x
10mm x
fig.2 x To ensure legibility the minimum size of the Master FIA logo
x must be observed. The minimum size of the FIA logo for print
Clear space boundary applications is 10mm in height - see fig.2.

When reproducing the logo using other production methods

this minimum size may need to be increased.

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 3

LOGO CONSTRUCTION / CLEAR SPACE

LOGO CONSTRUCTION
a
The distance between the Master FIA logo and the text
“FÉDÉRATION INTERNATIONALE DE L’AUTOMOBILE” is equal
b in height to the width of the vertical section of the capital ‘F’
from the logo - see measurement ‘a’ in fig.3.

The height of the text strapline is determined by the height

a
of the horizontal top section of the capital ‘F’ from the logo
b
fig.3 - see measurement ‘b’ in fig.3.

The font used for the text is Century Gothic and is centred in
alignment with the logo. The FIA logo and text must appear
exactly as per the examples shown within this document.

CLEAR SPACE

The FIA logo needs clear space around it to give maximum

c c
impact. This area must be kept clear of other logos, graphics,
text or the edge of any other item.

The clear space is equal to the width of the capital ‘F’ from
the logo on each of the sides, top and bottom - see
measurement ‘c’ in fig.4.
Clear space
boundary

fig.4

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 4

BUSINESS CARD USAGE

OFFICIAL FIA BUSINESS CARD

Top edge of clear space

boundary and business card For official FIA business cards the FIA Logo with text and clear
space must be reduced in proportion so that the height of
the logo is 15mm.
fig.5

15mm The top edge of the clear space boundary should align to the
top edge and centre of the business card - see fig.5.

FIA MEMBER CLUB BUSINESS CARD

For FIA Member Club business cards the FIA Logo with text
and clear space can be proportionally reduced in size to a
minimum logo height of 10mm - see fig.6.

The positioning of the FIA logo is up to the individual Member

Club - however the clear space instructions on Page 2 must
be followed.
fig.6
10mm
A version of the FIA logo without the text can be used on
Member Club business cards at a minimum height of 10mm.

Clear space boundary This version of the logo also has a clear space boundary which
should be equal to half the height of the FIA logo on each of
the sides, top and bottom - see measurement ‘x’ on fig.7.

x
fig.7 x
10mm x
x
x

Clear space boundary

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 5

MONOTONE LOGO

The FIA Monotone logo can be used on coloured backgrounds

or when only one colour is available. This version of the FIA
fig.8 Monotone logo can be produced in black or white depending
on the background colour.

The FIA Monotone logo should not appear in any colour other
than those stated without the express permission of the FIA
Communications Department.

This version of the logo adheres to the same clear space and
minimum height restrictions as the colour logo.

fig.9

fig.10

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 6

BACKGROUNDS

BACKGROUND COLOURS

The Master FIA logo must only appear on FIA blue or white
backgrounds. For any other background option the FIA
Monotone logo must be used.

The FIA Monotone logo should appear black on white or

white reversed out of a dark background. The white logo is
preferred on all colours except the lightest shades which do
not present the logo clearly.

Always select whichever version has the clearest standout.

Only when absolutely necessary, the FIA Monotone logo can

be applied to, or reversed out of, a photographic background
- whichever has the clearest standout.

However, if areas of solid colour or tone are available, then

the monotone logo and relevant information should be
positioned accordingly.

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 7

CHAMPIONSHIP LOGOS

FIA CHAMPIONSHIP LOGOS

fig.11 The Master FIA logo can be used in conjunction with FIA
The logos Championship logos.
should be the
same height

On all co-branded material, the FIA logo must be reproduced

in either black or white monochrome.
Clear space
boundary
The FIA Master logo should be positioned on the right and
at the same height as the championship logo. See fig.11.

CLEAR SPACE

When used in conjunction with FIA Championship logos the

full clear space boundary of the Master FIA logo must be
observed.
See fig.11.

If the FIA Championship logo has a larger clear space boundary

then this measurement should be used.

SECONDARY FIA CHAMPIONSHIP LOGOS

Secondary FIA Championship logos are stand-alone logos and

fig.12 will be constructed based upon the elements illustrated in
fig.12.

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 8

MEMBER CLUB USAGE

MASTER FIA LOGO - MEMBER CLUB USAGE

fig.13 b
A member of the Fédération Internationale de l’Automobile
a can use the Master FIA logo in conjunction with it’s own logo.
a Main graphic The following criteria must be observed:
b elements of
logos should
align centrally 1). The size of the FIA logo must not be either larger than or
less than 50% the size of the logo or crest of the member
organisation.
2). The FIA logo cannot be used as an alternative to an existing
Championship or event logo.

The main graphic elements of the logos should align centrally.

The distance between the Master FIA logo and the text “a
fig.14 member of” is equal in height to the horizontal top section
of the capital ‘F’ from the logo - see measurement ‘a’ in
fig.13.

The height of the text “a member of” is determined at the

letter ‘m’ by the height of the horizontal middle section of
Clear space
boundary the capital ‘F’ from the logo - see measurement ‘b’ in fig.13.

The font used for the text is Century Gothic and is centred in
alignment with the logo. The FIA logo and text must appear
exactly as per the examples shown within this document.

fig.15

x CLEAR SPACE & MINIMUM SIZE

10mm

x
When used in conjunction with Member Club logos the full
clear space boundary and minimum size of the Master FIA
Clear space boundary
logo must be observed. See fig.14. & fig. 15

If the Member Club logo has a larger clear space boundary

then this measurement should be used.

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 9

FIA COLOUR PALETTE

COLOUR USAGE

PANTONE CMYK RGB Web The Master FIA logo should be reproduced to the preferred
colour specification of special PANTONE wherever possible,

PANTONE 281 C:100 M:70 Y:0 K:38 R:0 G:30 B:74 #001E4A unless it is the single colour black or white version.

If this cannot be achieved then the four colour process (CMYK)

version may be used.

When producing work for television monitors match to the

RGB specification.

When producing for the web please use the web safe
hexadecimal specification.

PANTONE 873 C:100 M:70 Y:0 K:38 R:0 G:30 B:74 #AD8D57
(Metallic)

PANTONE 4 Colour Print: R:0 G:0 B:0 #000000

Process Black C:30 M:10 Y:0 K:100

Mono Print:
100% Black

FIA BRAND IDENTITY GUIDELINES / VERSION 1 / 2009 10