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Case Study II - Business Analyst

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48 views4 pages

Case Study II - Business Analyst

Uploaded by

vignesh713
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Simpliigence

Case Study

DATE \@ "MMMM d" \* MERGEFORMAT


June 15

Business Analysis

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Case Study: Business Analyst Role in Setting up SDLC for a New Mobile Application and
CRM Implementation

Introduction: Our client, a leading technology company, is planning to launch a new


mobile application to enhance their customer experience and streamline their
business operations. They also aim to implement a new Customer Relationship
Management (CRM) system to improve customer engagement and sales
management. As a Business Analyst, your role will be to facilitate the successful setup
of the Software Development Life Cycle (SDLC) for the mobile application and oversee
the CRM implementation process.

Objective: The main objective of this project is to establish a well-defined SDLC


framework for the development and deployment of the mobile application and ensure
a smooth implementation of the new CRM system. The project aims to enhance
customer experience, improve operational efficiency, and drive revenue growth for
the organization.

Responsibilities:

1. Mobile Application SDLC Setup:

 Conduct a comprehensive analysis of business requirements and user


needs for the mobile application.

 Collaborate with stakeholders to define project scope, objectives, success


criteria.

 Develop a detailed project plan, including timelines, resource allocation,


and budget estimation.

 Identify and recommend the most suitable development methodology


(e.g., Agile, Waterfall) for the mobile application project and justify your
approach.

 Define and document the requirements, functional specifications, and user


stories for the mobile application.

 Work closely with the development team to ensure adherence to SDLC


processes, including requirements gathering, design, development,
testing, and deployment.

 Perform regular reviews and assessments to monitor project progress,


identify risks, and implement mitigation strategies.

 Coordinate user acceptance testing (UAT) and gather feedback to


incorporate necessary changes before the final launch.

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2. CRM Implementation:

 Collaborate with cross-functional teams, including Sales, Marketing, and


Customer Support, to understand their specific requirements for the CRM
system.

 Conduct a thorough analysis of existing processes and workflows to


identify areas for improvement and align them with CRM capabilities.

 Evaluate different CRM software options available in the market and


recommend the most suitable solution based on business needs and
budget.

 Define and document the functional requirements, customization


requirements, and integration points for the CRM implementation.

 Work closely with the CRM vendor or IT team to configure, customize, and
integrate the CRM system into the organization's existing infrastructure.

 Facilitate user training sessions to ensure smooth adoption of the new


CRM system.

 Monitor the implementation progress, identify, and resolve any issues or


roadblocks, and provide regular status updates to stakeholders.

 Conduct post-implementation reviews to evaluate the effectiveness of the


CRM system and recommend ongoing improvements.

Deliverables:

1. Project plan outlining timelines, milestones, and resource allocation for the
mobile application SDLC setup and CRM implementation.

2. Requirement documents, functional specifications, and user stories format with


5 examples (EPIC, Story, Bugs) for the mobile application.

3. Recommendations for the most suitable development methodology and CRM


solution. Competitor Analysis with Salesforce as a base.

4. Documentation of customized CRM configuration, integration details, and


workflow enhancements. Build a Process flow highlighting data flow and
infrastructure on a high-level

5. Build a template for regular progress reports, risk assessments, and mitigation

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strategies for both projects.

Conclusion: As a Business Analyst in this project, you will play a crucial role in setting
up the SDLC for the new mobile application and ensuring a successful implementation
of the CRM system. Your expertise in gathering requirements, analysing business
processes, and collaborating with stakeholders will contribute to enhancing customer
experience, streamlining operations, and achieving the organization's growth
objectives. By effectively managing the projects and delivering high-quality outcomes,
you will help the company achieve a competitive edge in the market and drive long-
term success.

Note: Please submit all responses in either a .PPT or .Doc format.

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