SUNDORA
Visual Brand
Communication
Workshop
1 15 MIN
Introductions
2 15 MIN
Goals & Objectives
agenda 3 30 MIN
Brand Updates & Challenges
4 30 MIN
Touchpoints & Tasks
5 15 MIN
Next Steps
// SUNDORA BRAND UPDATE
Introductions
1
LET ‘S GET TO KN OW EAC H OT HER
Opening Round
Introduce yourself briefly:
• Add one interesting, funny or unique fact about the city you live in.
• What are your expectations for our collaboration?
// SUNDORA BRAND UPDATE
Objectives
Goals &
2
O B J E C T I V E F O R T O D AY
You know, understand and
are able to apply all brand
updates to Sundora‘s
communication.
All questions and challenges were addressed in the workshop.
G O A L S F O R O U R C O L L A B O R AT I O N
There are templates for all
defined communication
touchpoints with the new
Sundora brand design.
G O A L S F O R O U R C O L L A B O R AT I O N
Activity
Touchpoints General Key Visual Static landscape
Key Visual Static portrait
Key Visual Motion or Video
ATL Outdoor TV Screen adaptations
In-store TV adaptation
Press Release
Press Insertion (PR article or ad)
TTL Website Main Banner for desktop + mobile
Website Ad banner
Website Category banners
Microsite Header
Website Blog graphic
Facebook + YT Cover
Instagram Highlights
Social media reels (META + Tiktok + YT Shorts)
KOL reel / post / story
Social media stories (FB + IG)
Social media posts (FB + IG)
E-newsletter
BTL Activation related production (VIP event, retailtainment, etc
Windows Adaptations
+ Brand Book Update Temporary VM 3d render
G O A L S F O R O U R C O L L A B O R AT I O N
Workflow
Feedback and changes
Sundora Design
Team
Creative Direction
Creates Template-Designs for and Feedback Caroline &
all Touchpoints. (via Email or if Presenting final results Thomas
Sends designs via Email. neccessary via online
meeting)
Final approval
contenance
Design approval
// SUNDORA BRAND UPDATE
3
Brand Updates
& Challenges
// SUNDORA BRAND UPDATE
W H Y A B R A N D U P D AT E ?
Bringing the branded
house strategy of Sundora
visually to life
To make the brand more visible and attracting
new brand lovers through a more radiant and
recognizable visual identity.
Brand Update
Milestones
1 2 3 4
Logo Update Color Update Typo Update Layout Update
1
Logo
VISUAL GUIDELINE
Logo position
If the Logo stands for itself, it is always positioned centered. In the layout the logo is positioned at the top and the claim at the
bottom right corner.
The claim is positioned at the bottom of the grid and centered in
width.
2
Colors
Base Colors
Neutral Sand Tones that can be used as calm and fine background colors for all category brands.
Primary Accent
The main primary accent for the Sundora umbrella brand and all Sundora Beauty categories is our
new vibrant Sundora Organge. Other brand categories have their own definded primary accent
colors.
This color in combination with the base color is dominating the visual communication.
Secondary Accent
The secondary accent are minor color variants that are individually defined for each brand category.
For all categories that do not have Sundora Orange as primary accent, they must have it as one of
the secondary accent colors.
2
Colors
Production Accent
For all products of high quality, gold foil can be used as refinement.
It can be used for the logo, the claim or any design elements that should be a highlight.
3
Typo
Primary Headline
Termina bold, capital letters
Accent Headline
Quentin regular
contrast color
Secondary Headline
Termina bold, capital letters
Subline
Niveau Grotesk regular
4
Layout
ü The Sundora logo is always positioned at the top right
corner.
ü The claim is always positioned at the bottom right
corner. If the campaign motif prevents the claim from
being optimally visible, the image must be edited in
this area.
ü For campaign text elements use the defined brand
colors only. The campaign motifs follow no color guide,
but needs to fit to the brand colors.
ü Text elements are always placed on a plain surface and
never overlap on image motifs. The campaign motifs
need to contain these areas for text à When the motif
does not have plain areas, use the layout variant.
Portrait Layout | Full Image Portrait Layout | Grid
Primary preference Secondary preference
Depending on the campaign motif, the headline text can be placed individually below the logo
à starting from the top Sundora word mark.
Highlight Infoboxes can be used for information that should stand out from the general headline text.
For offers that should draw attention, big numbers can be used. If you use offers, make sure that the campaign motif
is calm and not too crowded.
// SUNDORA BRAND UPDATE
Touchpoints
4
GENERAL
Key Visual Static Landscape
Key Visual Static Portrait
Key Visual Motion or Video
For each campaign category:
• KV with packshots + text
• KV with packshots + text + offer communication
• KV with models only
• KV with models + product display
• KV with text only
K V W I T H PA C K S H O T S + T E X T
K V W I T H PA C K S H O T S + T E X T + O F F E R C O M M U N I C AT I O N
If you have several communication areas, you can play with different backgrounds to guide the eye and
give each piece of information its own space.
K V W I T H M O D E L S O N LY
K V W I T H M O D E L S + P R O D U C T D I S P L AY
If the layout does not offer enough space to give the model and product their own space, the product
should overlap the model, to create a visual connection.
K V W I T H T E X T O N LY
The layouts that only contain text are the exception where the text content is centered.
The position of the logo, the claim and the highlight box remains the same.
AT L
Outdoor TV Screen adaption
In-Store TV adaption
Kakemono
Table Talker A4
Flyer
AT L
Press Release
Press Insertion (PR article or ad)
WEBSITE
Website Main Banner for desktop + mobile
Website Ad banner
Website Category banners
Microsite Header
Website Blog graphic
Website Category banners
Website Blog Graphic
SOCIAL MEDIA
Facebook + YT Cover
Instagram Highlights
Social media reel (META + Tiktok + YT Shorts
KOL reel / post / story
E-Newsletter
SOCIAL MEDIA
Social media stories (FB + IG)
Social media posts (FB + IG)
For different posting categories:
• Text only
• Product info
• Special Offer
• Campaign Image + Text
• Tutorial / Knowledge
SOCIAL MEDIA
The example visual of a previous concept phase shows the
look we want to achieve for social media in the future.
Adapt the new brand design rules for stories and postings.
ü Highlights are designed with text and colors only
ü Postings should refer to and match the color scheme
ü Less text as possible
ü Make it diverse to make it fun à posting with big text,
only images and videos, followed by an informative
posting
ü Use layout postings to break the image feed and make
it interesting
BTL
Activation related production (VIP
events, retailtainment, etc)
Windows Adaptions
with cutouts
print only
Temporary VM 3d render
Gondola
VIP Event Banner
Invite Gondola Temporary VM
B R A N D B O O K U P D AT E
• Add branded house strategy (values and Last step, when
identity for all categories all templates are
approved.
• Add logos and rules
• Add new colors
• Add new typo
• Add new layout rules
• Add new templates
// SUNDORA BRAND UPDATE
Next Steps
5
// SUNDORA BRAND UPDATE
contenance provides layout files
• Finalization Keyvisual
à new background
5th of September
• Feedback contenance
9th of September
à please send your designs 1h before the call to [email protected]
• Production of campaign materials:
10th of September
• Campaign rollout: 18th of September
we challenge brands,
enable teams and transform
digital ecosystems.
www.contenance.de | [email protected]
Stuttgart Hamburg Tirana
contenance GmbH contenance GmbH contenance ShPK
Kriegerstraße 3 Rödingsmarkt 9 Rruga Sami Frasheri, Godina 3
70191 Stuttgart 20459 Hamburg 1001 Tirana, Albania
All thoughts, ideas and suggestions contained in this concept are the intellectual property of contenance GmbH, Stuttgart, and are subject to applicable copyright laws and applicable competition law. Reproduction in whole or in
part, as well as any transfer to third parties is not permitted unless they are used for the purpose of the decision-making during the presentation.
