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LAUNCH
BLUEPRINT
Confidential inspo file of emails & social
posts from the successful Own The Inbox launch.
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SOCIAL POST
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EMAIL
Subject Line: Learning this ONE skill changed everything
Alex – do you know the single greatest way to build authority and anticipation...
To grow a brand, create engagement and plan epic launches?
Nope it’s not social media.
I’ll give you a hint – you’re reading it right now.
Mm hmmm. I’m talking about email marketing.
You might’ve noticed the Posse has been talking a lot about email marketing lately, Alex...
And it's for good reason...
Email marketing is the #1 skill that helped me create a multi-6-figure copywriting career
from scratch long before I started the Posse…
The #1 skill that helped me get my foot in the door with high-paying brands who
understood the importance of this marketing medium...
The #1 skill that helped me pull off 3 successful launches before ever spending a single
cent on ads…
And now I'm sharing my best-kept email marketing strategies with you.
My team and I have spent the last few months working on a brand new – live – 5-day
challenge…
One that’s not only going to power up your email copywriting skills...
But turn you into a complete marketing badass.
Unlike other email copywriting courses out there, this isn’t about giving you copy-and-
paste templates or soulless inbox fluff...
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In just 1-2 hours a day of live and highly-interactive training I’m going to teach you how to
strategize and write an engaging, memorable, and high-converting email marketing
campaign from scratch.
PLUS — give you the exact list-monetization strategies that I've used to help my highest-
paying clients run iconic promotional campaigns.
So whether you’re...
An aspiring copywriter who wants to have a freshly-minted email campaign in your
portfolio so you can start making real dolla-bills with your writing skills...
A freelance copywriter who wants to take your email marketing skills to the next level
with proven fast-track guidance...
A marketer who wants to modernize your email copywriting knowledge so that you can
charge premium rates for your services...
Or an entrepreneur who is ready to monetize your email list and rock your next launch or
promotional campaign...
This Challenge is for YOU.
You’ll be able to register when doors open in two days.
I’ll share more tomorrow…
Alex
P.S. — I can’t wait to do this with you, Alex.
In true Posse style, we went above and beyond with this challenge to make sure that you
walk away with 10x the value and a 5-day experience like no other...
But this invitation is time-sensitive. It’s live, after all.
So get ready. Doors open on Monday.
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Subject Line: Um... what just happened?
If you weren’t already convinced that email marketing is important AF, Alex...
Remember when Facebook, Instagram, and Whatsapp crashed for seven hours last
month?
In the blink of an eye, every single brand that relied on these apps to promote their
marketing campaigns, reach their audiences and even run their businesses were
practically “locked out of their office” with no backup key.
Um....
It showed just how dependent we had become on these platforms…
And was proof that at the end of the day — no matter how much work you put into
building your social media community…
You don’t own your social media audiences.
But email is different.
You get to decide how often your subscribers hear from you and you get to dictate exactly
what messages they see…
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Without worrying about the dreaded algorithm, widespread outages, or other social
shenanigans that stop you from marketing to the people who want to hear from you.
With 99% of users checking their email every single day...
Email is still the single best way to nurture your leads, build authority, and run epic
launches...
If you know how to use it with copywriting that connects and converts.
So now's the time for brands to get serious about their email strategy...
And copywriters to take their highly sought-after email copywriting skills to the next
level.
Tomorrow I’m opening the registration for my highly-anticipated email copywriting
challenge – Own The Inbox.
In this first-of-its-kind program you’ll learn how to strategize and write an engaging,
memorable and high-converting email marketing campaign in 5 days.
Plus get your hands on my coveted Posse Email Play Book: 12 fully-customizable and
proven emails that create authority, build anticipation and turn signups into sales.
Be sure to grab your seat in the live Own The Inbox Challenge when the doors open
tomorrow.
xo
Alex
P.S. — You’ll get thousands worth of industry-leading knowledge, frameworks, and
techniques… at a too-good-to-say-no-price.
So be on the lookout for my email tomorrow.
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LAUNCH DAY
EMAIL
Subject Line: It's here 🔥
Alex– The Own The Inbox Challenge is now open for registration...
And I'm pretty sure it’ll be the raddest email copywriting program you’ve ever
experienced.
My team and I have literally been working on this Challenge for months and months…
But NOT to just give you a bunch of random-ass-templates that you'll never use…
Or generic fill-in-the-blank statements that are boring and overused.
We've designed this program to be completely different from any other email marketing
training you'll find online...
I wanted to make sure you have the same major advantage that all highly-paid copywriters
have to build authority and get ideal clients...
That’s why I’m teaching you how to strategize an entire sales campaign from start to finish...
AND then how to write engaging, empathetic, and effective sales emails for that
campaign...
Emails rooted in real human connection, marketing psychology and conversion principles.
These are the 3 ways this Challenge will help you Own The Inbox...
You’ll Get Inside The Heads (& Hearts) of Your Customers
We'll explore the 12 most common customer archetypes to understand your readers’ core
values, drives, and desires so you can effortlessly create personality-filled massaging that
matters.
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You’ll Learn How To Think Like A Marketer
Over the course of 5 days you’ll design your very own personalized marketing campaign
that guides readers through a valuable and memorable buying experience.
You’ll Master The Medium With Results-Driven Strategies
You'll get effective email marketing strategies, conversion triggers, and best practices that
will make sure your emails actually make it to the inbox, get opened, and get clicked.
So... are you ready to massively level up your email skills and create an engaging,
memorable, and high-converting campaign in 5 days?
Let’s do this.
Alex
P.S. — When you join the Own The Inbox Challenge, you’re getting three additional live
training sessions with me (and one of them may just feature YOU).
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DAY 1
EMAIL
Subject Line: want my 12 go-to emails?
Hey Alex – doors to my brand new email marketing challenge opened yesterday…
Inside the Own The Inbox Challenge you’ll learn the same list-monetization strategies and
customizable email frameworks that I’ve used to help dozens of businesses run iconic
launches...
And build my own multi-6-figure copywriting career from want my 12 go-to emails?
(long before I started the Posse)...
In just 5 days.
On Day 1 you'll learn the 3 biggest email marketing mistakes and how to identify your
customer’s core values, drives and desires based on the 12 customer archetypes.
On Day 2 you’ll discover key conversion concepts, persuasion principles, and objection
killers to strategize a powerful email strategy... plus the 3-step formula for turning signups
into sales in a snap.
On Day 3 you’ll get the coveted Posse Play Book of 12 Emails that create authority and
anticipation... and learn the hook, objective and key triggers for each.
On Day 4 you’ll strategically design your email marketing campaign and write rad emails
using conversational charm, learn the 4 types of open loops and tips for improving
readability.
On Day 5 you’ll learn how to write killer subject lines that will get your emails opened
faster than a text from your BFF and how to write majorly click-worthy CTAs.
The Challenge starts on November 29th. Get in now to join the pre-party that’s already
going down inside the Facebook Group.
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Alex
P.S. The Own The Inbox challenge may be new but the strategies and frameworks you’re
getting are based on my decade-long experience writing email marketing campaigns for
my high-paying clients…
And you’ll learn it all live.
That’s right, we get to hang out daily. You’re going to freakin’ love the collective energy of
our global copywriting crew.
If you can’t attend any (or all) of the sessions live, don’t sweat it. Each training will be
recorded and shared daily...
And the Posse and I will be with you every step of the way to keep you on track and help
you finish strong.
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DAY 2
EMAIL
Subject Line: Would you open this email?
“It's a split second decision that you can't undo, that moment after you hit send on an
email, to the wrong person.
Crystal didn't realize her mistake…
...Or that it was about to save a life.”
Alex, what if your subject line was so compelling that a complete stranger would open it…
And it would save their life?
Well, that’s exactly what happened to Marc Gelinas.
I read his story today and it gave me the chills.
Marc was diagnosed with pancreatic cancer 6 years ago today... the day before
(American) Thanksgiving…
Of course this was devastating news to him, his fiance, and his friends and family.
What was meant to be a day of gratitude, celebration and joy…
Was filled with grief, shock, and immense worry.
Fantic, Marc’s fiancé didn’t know what to do...
That is... until she received an email from a mattress company by complete mistake.
The email was sent as an internal memo about the latest research on a big cause they
supported – and it was meant for employees of the mattress company – which Marc’s
fiance was not.
Hell, she wasn’t even one of their customers.
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In other words… she wasn’t on their list at all.
And to make this whole thing even more strange…
They were not even in the market for a new mattress.
So the fact that she would open this “boring corporate email” in the first place was a
complete coincidence.
Or was it?...
It’s safe to say that the day after Thanksgiving we all get bombarded with emails galore.
Hundreds of emails, all promoting Black Friday...
And most of us (myself included) tend to go through and mass delete all, or most, of them…
So was it really just pure coincidence that Marc’s fiance chose to open this email when her
inbox was most definitely overflowing with hundreds of others… or was there something
else going on here?
Well, it turns out…
The subject line was so compelling that Marc’s fiance just couldn’t help but open it.
Even though they were not in the market for a new mattress…
Even though she wasn’t on their email list…
Even though her inbox was jam-packed with Black Friday emails…
And as luck would have it...
This email update on the company’s cause turned out to be about, you guessed it –
pancreatic cancer...
And just like that, a chain reaction was set into motion that would change Marc’s life
forever.
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Marc’s fiance replied to the mistake email and the mattress company put Marc in touch
with the right people at the right time, resulting in treatment that ultimately saved his life.
So was this all a coincidence, a Thanksgiving miracle or just a damn good subject
line?
If you ask me – it must have been a damn good subject line...
Which begs the question…
What is it exactly that makes a subject line so stellar that it'll get opened by a totally
disinterested recipient?
Someone who has no reason at all to open your email…
And every reason in the world to not open your email...
In this week’s YouTube video I'll take you through one of my favorite copywriting exercises
ever…
And share my unfiltered critiques of 6 different subject lines.
What made them great, what left me wanting more and what would make them even
more powerful?
Copywriting Exercise & Critique - How To Write Better Subject Lines
Btw – the subject line that saved Marc’s life was “Purple Perspectives.”
Happy Thanksgiving,
Alex
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P.S. This episode is also a small taste of what I’ll be serving up in my new Own The Inbox
challenge.
Over 5 days I'll guide you step-by-step through the practices and strategies you need to
take your email copywriting to the next level...
From how to strategize a memorable email campaign... to writing click-worthy subject
lines and CTAs.
Plus as a special bonus-training you’ll get an exclusive over-the-shoulder look as I critique
emails from a few selected challengers live (hey — it could even be you).
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DAY 3
EMAIL
Subject Line: don't freak out (read to the end)
So Alex...
I recently got to speak to bestselling author and marketing master–Seth Godin–about
something he said at the Ad World Conference in front of thousands of marketers...
He said: Mediocre copywriting is doomed. In fact it’s already been replaced by A.I.
software that can spit out average content better than most mediocre copywriters
today...
Including emails.
He’s right, but don't freak out...
Listen up and keep your chin up because there’s something he left out...
And that is the fact that mediocre anything is dead and it has been for a while now...
Mediocre accountants are being replaced by do-it-yourself software like Freshbooks,
Honeybook & Quickbooks but that doesn’t mean we don’t pay an actual professional
when it comes time to file taxes...
Mediocre graphic designers are being replaced by tools like Canva but that doesn’t mean
we don’t pay a great designer to design our websites...
Mediocre video editors are being replaced by A.I. editing tools but I still pay an expert video
guy to edit my videos...
The same goes for copywriting.
If you want to connect with your audience and cash-in on more conversions... you hire
an awesome email copywriter (or take your own copywriting skills to the next level).
It’s as simple as that.
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Here’s what all smart marketers and copywriters know:
A.I. is a tool, not a takeover.
As a tool there are certain things it can help you to streamline and improve...
Things like research, ideation, segmentation and personalization.
Hell — A.I. can actually make a copywriter’s job a lot easier...
But there is one thing A.I. can't do...
It’s the secret 🤫 to standing out, staying relevant and future-proofing your copywriting
career:
Create extraordinary, unpredictable, and engaging email marketing campaigns
rooted in human empathy, strategy and marketing psychology.
Here's the thing...
Consumers today are savvy and can smell cookie-cutter content from a mile away.
So in a crowded inbox of mundane memos, promotional newsletters, and mediocre
messaging...
It’s not enough to write a lame email from a ready-made template or A.I. tool...
That’s what mediocre copy-and-paste copywriters do.
In order to make an impact in the inbox... you need to know how to tell relatable stories,
create emotional resonance and write emails that speak to your readers’ real values, drives,
and desires...
That’s what exceptional copywriters do...
That is what brands and businesses need more than ever right now (and what they'll pay
the big bucks for).
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So if you want to learn the timeless marketing strategies you need to become a highly
sought-after, highly-paid copywriter and win the hearts and minds of your audience like
the awesome human that you are...
That’s what I’m here to teach you inside the Own The Inbox Challenge.
You have 4 days left to join the Challenge and get over 3k worth of live training from me
for only $197.
Doors close Monday.
Alex
P.S. — This is the first and only time I’ll be doing this Challenge live.
So if you want to get rare live training and access to me for a fraction of the cost of my
high-level copywriting coaching programs... now’s the time.
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DAY 5
EMAIL
Subject Line: 🤬 the algorithm
Walk with me, << Test First Name >>...
Imagine this…
It’s a Friday morning and you’re about to launch a brand new marketing campaign for your
brand or client…
But it’s not just any Friday…
Oh no…
It’s Black Friday. This biggest marketing day of the year.
You’ve prepared all the marketing to post on social media — the sales page, ads and
countless captions…
The team is about to push publish, standing by to monitor comments, clicks and sales…
Then, all of a sudden…
😐 You are not able to log into your accounts…
😑 There’s been social media blackout worldwide, cutting you off from your audience and
halting all sales…
😳 Then your ad manager messages you on Slack to say that your account’s been hacked…
😱 And for the next two weeks you watch as your card gets charged over $10K while
hackers on the other side of the world are promoting god-knows-what on your account.
Alex all of the above happened to me. For realsies.
Thank god it didn’t happen today, but it happened a couple of months ago (you remember
the day)…
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It was a nightmare.
Did I freak out about losing my social media access? Yes. But did I scramble and worry
about not being able to reach my global community? Nope.
Because I’ve spent the past three years building a relationship and engaging with you here
on email.
You’re part of an audience that I’ve enjoyed connecting with regularly from the very
beginning.
The same audience to whom I successfully launched my first three copywriting programs…
before I ever started buying ads.
So when social goes haywire (which is bound to happen from time to time), you can always
use email to communicate with your audience in a personal and meaningful way…
🔀 No selective algorithms…
🤯 No being at the mercy of ever-changing social media trends...
👾 No worries about your reach tanking or suddenly losing all your followers in one go when
some giant company faces a technical glitch (or your account gets hacked)…
👻 And no worries about going unnoticed because you’ve always created memorable email
campaigns that make an impact and get opened… like you have opened this one.
This is the advantage I want you to have, Alex.
Whether you’re doing it for your own brand or for your clients…
Because “old-school” email marketing is here to stay and your skill to own...
But ONLY if you know how to strategize and create an engaging, memorable and high-
converting campaign that will make your audience feel seen and heard.
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Inside the Own The Inbox Challenge you’ll learn the same list-monetization strategies and
customizable email frameworks that I’ve used to help dozens of businesses run iconic
launches...
And build my own multi-6-figure copywriting career from scratch (long before I started
the Posse)...
In just 5 days.
Click below to join the 218 other awesome humans who are already inside.
Alex
P.S. — Not 100% on whether this Challenge is for you? Ask me about anything about the
Own The Inbox Challenge tomorrow when I go on live on Instagram and Facebook. Here
are the deets…
Where: @copyposse
When: Tomorrow, November 27 at 11am PT
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DAY 6
EMAIL
Subject Line: Will *|FNAME|* be the next name on my post-it wall?
Happy Saturday, Alex...
I went live this morning on Insta to answer questions about the Own The Inbox
Challenge…
I figured you might have questions too so here’s a quick rundown of my As to your Qs.
Is the Challenge live? When does it happen?
You betta believe your booty it’s live.
I’ll be going live for 10 days – 5 days of training, 2 Q&A sessions and 3 incredible can’t-miss-
bonuses.
It all starts this Monday, November 29th.
Each session happens at 10am PT on Zoom and will run for about 90 minutes (but it is live
and unpredictable so it’s possible I’ll run over some days). You’ll get the full Challenge
schedule and Zoom link the minute you join.
What if I can’t make the live sessions (due to time zone or other commitments)?
No worries at all. Recordings will be made available immediately after each session AND
you get them forever. They are yours to watch anytime, anywhere…
So even if you can’t make it live, you can still participate in the Challenge.
I’m a complete newbie – is this for me?
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F yes! This program is the perfect place to start if you’re just getting into copywriting…
I’ll cover the foundational marketing and psychology principles you need to better
understand and navigate the world of copywriting, plus you’ll get my insider secrets and
strategies that I used to ignite my own copywriting career from scratch.
But if you’re already an experienced copywriter, you belong here too…
Because I’ll be sharing my Posse Email Play book – my 12 go-to email frameworks that I’ve
used to help run countless launches for myself and my high-level clients…
So why not add even more tools to your copywriting toolkit and take your email marketing
game to the next level?
Do I need to have an email list?
Absolutely not. This Challenge is for entrepreneurs, coaches, consultants, freelancers,
copywriters, and aspiring copywriters who want to take their email marketing skills to the
next level.
If you don’t have a list, that’s totally cool – you’ll still learn how to craft a high-converting
sales campaign that you can add to your portfolio PLUS the strategies you need to deliver
awesome results (and raise your rates).
If you do have a list, awesome. You’ll rock your next promotion or launch.
Do the concepts in the program apply to social media as well?
You betchya. Everything I’m teaching in this program is rooted in psychology and
marketing strategy that works across the board, for any messaging medium.
There is no reason why you can’t take the concepts you learn in this Challenge and apply
them to write killer social media posts.
Will I get email templates with this Challenge?
Soulless one-size-fits-all email marketing is a hard NO here at the Posse.
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In this challenge you’ll get your hands on my coveted Posse Email Play book: 12 fully-
customizable email frameworks that I’ve used to run countless marketing campaigns
and million-dollar launches for myself and my clients.
Instead of becoming a replaceable cut-and-paste copywriter, you’ll learn the goal, hook,
and anatomy of each email — along with when to use them and why — so that you can
DESIGN your very own sales campaign like an email marketing boss...
Plus you’ll get loads of examples straight from the Posse vault.
When do doors close?
Doors close for good when the Challenge starts on Monday. This is the only time I’ll be
doing this Challenge live – so if you want 15 hours of rare live training from me at a fraction
of the cost...
Get your butt in here 👇
Alex
P.S. — Everyone who joins the Challenge gets a spot on my epic Crown wall. This literally
took me hours but was so worth it... and I want your name up here next.
That’s right, I have a sharpie marker and a post-it with your name on it. So you in or what?
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SOCIAL POST
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DAY 6
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DAY 7
EMAIL
Subject Line: Last call to be an Inbox Influencer
This is your last call to grab your seat in the Own The Inbox Challenge, Alex.
It starts tomorrow at 10am PT...
I’ll be going live to teach a global classroom of brand owners, entrepreneurs, freelancers
and aspiring copywriters the skills and strategies to create an engaging, memorable, and
high-converting email marketing campaign in 5 days...
And by global I mean global — so far we have 313 Challengers joining us from Egypt,
Canada, Russia, Singapore, the USA, the UK, Poland, India, Germany, Spain, and more…
And they are ready to Own the Inbox.
Will you join us? There’s still time to get your name on my epic crown wall...
Here’s a quick review of everything you get when you register for the Own The Inbox
Challenge today...
5 x Live Group Training Calls where you’ll learn the exact list-monetization strategies that
I've used to help dozens of brands run iconic campaigns…
And hundreds of freelance copywriters get high-paying-clients.
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And hundreds of freelance copywriters get high-paying-clients.
2 x Live Group Q&A Sessions where you can ask me anything about how to design and
strategize an epic email marketing campaign.
Step-by-step worksheets and guides including the coveted Posse Email Play Book: 12
fully-customizable and proven emails that create authority, build anticipation and turn
sign-ups into sales (and subscribers into serious fans).
Oh and don’t forget these extra goodies…
Live Case Study: How Jenny Went From $17/Hour To $17K/Month Copywriting
Interview with Launch Pad Alumni: Discover how these 6 aspiring copywriters ignited
their copywriting skills from scratch & built fun and fulfilling careers in less than one year.
Email Critique: Look over my shoulder as I critique a few Challengers’ email campaigns
live.
And of course…
You get instant access to the Own The Inbox Facebook Group for networking,
discussions, and daily check-ins from the Posse team (we’re already in there lighting shit up
and having a blast)...
And lifetime access to all training videos and Q&A recordings.
The value of this challenge is over 3K but all you’ll pay to join the Own The Inbox Challenge
right now is $197.
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Alex
P.S. — I’m not sure when I’ll make this content available again (sometime in 2022)... and I'll
never do it live again.
So if you want to experience rare live training with me and have direct real-time access to
the Posse team for a fraction of the price of my copywriting coaching programs…
Get in before doors close.
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DAY 7
SOCIAL POST
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