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Colgate Transcend Value Acers FMS

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17 views1 page

Colgate Transcend Value Acers FMS

Uploaded by

f20170964h
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strategic Transition Technology Adoption Consumer Centricity Cost Competitiveness

Diagnose
STRATEGY

Omnichannel Integration  Analyze consumer data to  Optimize the supply chain network,
 Implement AI-powered demand
 Continue to strengthen & protect Colgate's forecasting across different channels, understand preferences & trends, including warehouses &
core business through traditional channels ensuring optimal inventory levels ensuring that products are available transportation, to reduce operational
 Increase focus on modern trade where and when consumers need costs while maintaining or improving
(supermarkets, hypermarkets) & e-  Monitor & analyze consumer behavior, them service levels
allowing for more responsive inventory
commerce platforms  Implement dynamic pricing &  Negotiate better terms with suppliers
 Develop tailored strategies for each management & quicker replenishment
promotions based on consumer & logistics providers to lower costs
channel  Deploy IoT devices across supply chain demand & competitor actions without compromising quality
 Partner with quick commerce players (e.g., to track product movement in real-time,  Ensure that inventory levels are  Streamline processes to reduce waste
dark stores) optimize routes, & reduce delivery times
optimized to avoid stockouts or & inefficiencies, allowing for cost
 Adapt supply chain logistics to handle  Better stock management, reducing overstocking, balancing availability savings that can be passed on to
smaller, more frequent orders efficiently errors and improving efficiency with cost consumers through lower prices

IMPLEMENTATION PLAN
• Select key markets to pilot the omnichannel integration strategy
Year 1: • Implement AI and IoT solutions to test their effectiveness
Pilot Phase • Begin partnerships with quick commerce players for rapid
delivery.
• Roll out successful strategies from the pilot phase to additional markets
Year 2: • Expand technology adoption across the entire supply chain
Expansion Phase • Increase collaboration with e-commerce & quick commerce platforms to
enhance market reach.
• Fine-tune the supply chain based on data from the first two years, ensuring
Year 3: maximum efficiency & cost competitiveness
Optimization Phase • Fully integrate traditional, modern, & digital platforms, achieving a
seamless omnichannel experience for consumers

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