Knowledge - Process Guide - Utah
Knowledge - Process Guide - Utah
Process Guide
Utah Release
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Table of Contents
Introduction........................................................................................................................ 4
Knowledge-Centered Service (KCS)....................................................................................4
Knowledge management using ServiceNow.......................................................................5
Governance........................................................................................................................ 5
Overview......................................................................................................................... 5
Controls........................................................................................................................... 5
Roles and responsibilities................................................................................................... 6
Knowledge administrator................................................................................................. 6
Knowledge manager........................................................................................................ 6
Responsible for:............................................................................................................... 6
Knowledge contributor.................................................................................................... 6
Knowledge user............................................................................................................... 6
Knowledge group manager.............................................................................................. 7
Knowledge coach............................................................................................................. 7
Knowledge domain expert............................................................................................... 7
ServiceNow processes and technology...............................................................................8
Knowledge management process flow...............................................................................9
Structure knowledge......................................................................................................... 10
Steps to structure the knowledge base.........................................................................10
User criteria................................................................................................................... 10
Request a knowledge base............................................................................................11
Knowledge blocks.......................................................................................................... 11
Capture knowledge........................................................................................................... 11
Knowledge management lifecycle.................................................................................11
Draft.............................................................................................................................. 12
Review........................................................................................................................... 12
Scheduled for publish.................................................................................................... 12
Published....................................................................................................................... 12
Pending retirement........................................................................................................ 12
Retired........................................................................................................................... 13
Outdated....................................................................................................................... 13
Article versioning........................................................................................................... 13
External content integration..........................................................................................13
Harvest knowledge from a community..........................................................................13
Creation of knowledge within processes........................................................................13
Retire knowledge.............................................................................................................. 14
Manage data retention of the view log..........................................................................14
© 2023 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered
trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Improve knowledge.......................................................................................................... 14
Provide feedback and rate articles................................................................................14
Knowledge feedback tasks............................................................................................ 14
Ownership groups.......................................................................................................... 14
Content health.................................................................................................................. 15
Dashboards and reporting................................................................................................ 15
Knowledge Management Overview dashboard..............................................................15
Knowledge Management dashboard..............................................................................16
Article Quality Index (AQI)................................................................................................ 17
Testing.............................................................................................................................. 18
Other service management processes.............................................................................18
User experience................................................................................................................ 19
Process diagrams.............................................................................................................. 19
© 2023 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered
trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Introduction
This process guide describes how the knowledge management process is enabled within
the ServiceNow platform. It is intended that this process be followed as closely as
possible. ServiceNow encourages simple, lean processes and that is reflected in the out-
of-the-box design. Additional functionality can be incorporated into what is offered;
however, this should only be in scenarios where there is a required business outcome
gained that could not be achieved using an out-of-the-box method. Following this
approach should also ease upgrade paths and the ability to expand the use of the
platform.
Reuse knowledge Search the knowledge base when solving a customer issue, and
they can link it to other relevant articles they may have used
when solving a problem.
Improve Knowledge Agents are inherently reviewing the knowledge as they research
articles to solve a problem and therefore can provide feedback
on the usefulness.
In addition, we will also look at aspects of ServiceNow that support the KCS Evolve loop.
Content health Measure the effectiveness of each article.
Process integration Usage stats indicate which articles are the most popular and
requested.
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Performance Tracking searches helps to identify missing knowledge and high
assessment usage.
Leadership and Knowledge authors are guided by coaches that review articles,
Communication so the authors competency can increase.
Governance
Overview
Governance is a vital component of the knowledge management framework. Without
governance, there is no assurance that the knowledge management system will ever be
used.
The three main elements of knowledge management governance.
A clear set of corporate expectations for how knowledge will be managed in the
organization, including accountabilities for the ownership of key knowledge areas
Ensure that people are delivering on their accountabilities
Support for knowledge management, including a support team, reference material,
and training
Controls
Process controls are activities that are performed to ensure a process is stable,
repeatable, and operating effectively and efficiently with only normal variations.
Knowledge management controls include the following:
Set up formal knowledge management procedures to handle in a standardized
manner all requests (including maintenance and updates) for knowledge on services,
applications, procedures, processes, etc.
Review all adds or updates to knowledge in a structured way to ensure
consistency of article format, readability of content, and storage requirements
Establish a process for accessing, using, validating usefulness, and recommending
updates to knowledge. This includes actioning knowledge feedback tasks (if in use).
Establish a tracking and reporting system to track requests for new and use,
maintenance, and retiring of existing knowledge
Whenever knowledge is published (new or modifications), communicate
availability to all applicable stakeholders
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Knowledge administrator
Responsible for:
Creates and manages knowledge bases
Can act as a knowledge manager for all knowledge bases
Manages knowledge groups
ServiceNow role required:
Knowledge administrator [knowledge_admin]
Knowledge manager
Responsible for:
Manages and coordinates the day-to-day knowledge management processes and
activities
Defines knowledge categories
Reviews submitted knowledge articles to ensure the content is valid and that the
quality standards are respected
Obtains appropriate subject matter expert validation where needed
Identifies new content and/or solutions needed to support the end users’ needs
Encourages people to contribute knowledge articles
Creates and maintains knowledge templates
Pins important knowledge articles to appear at the top of search results
Gathers and reports on process metrics
ServiceNow role required:
Knowledge manager [knowledge_manager]
Knowledge contributor
Responsible for:
Knowledge user
Responsible for:
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Responsible for ensuring articles owned by their group are managed and reviewed
correctly
Identifies knowledge that needs to be updated
ServiceNow role required:
Knowledge Group Manager [knowledge_group_manager]
Knowledge coach
Responsible for:
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
ServiceNow processes and technology
Following the KCS principles, the processes and technology that ServiceNow supports can
be mapped.
Create Provide
Multiple knowledge Subscribe to Report on the
knowledge feedback and
base knowledge usage of articles
articles rate articles
Separate,
External Search for
customizable Ask and answer Article Quality
content knowledge
workflows for each questions Index
integration articles
knowledge base
Category structure
Create
with any number of
knowledge from
levels. Each Report
cases,
knowledge base knowledge gaps
incidents, and
has a unique
problems
category taxonomy
Import Word
documents into
Permissions
knowledge
defined per
articles and/or
knowledge base
author
using user criteria
knowledge in
Word
Request a
knowledge base
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Knowledge management process flow
© 2023 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered
trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Structure knowledge
Structuring knowledge is critical to creating, sharing, using, and managing the knowledge
and information within the organization.
Determine the number and name of knowledge bases, what content will be in each,
and who will have access to each
The primary manager of a knowledge base is the owner of that knowledge
base
Each knowledge base must have one owner. There may be any number of
additional managers for each knowledge base
Each knowledge base can have a publish and retire workflow specified
appropriately to the required approval levels. These may differ depending
on the type of content e.g., HR vs marketing vs technical
Determine content ownership, security, and access rights
Determine how the knowledge base content will be organized by topic and category
to facilitate the easiest access and use by all users. Each knowledge base can have its
own multi-level taxonomy that is independent of the other knowledge bases
When considering the taxonomy and number of knowledge bases, also
consider the use case of search, which is likely to be the majority use case
Determine the various views that will be needed (for example, end users, service
desk, network support, and others)
Determine the various configurable aspects
Use templates to aid knowledge creation. There are 4 templates available
out-of-the-box through the Knowledge Management Advanced plugin: ‘How
To,’ ‘What Is,’ ‘KCS Article,’ and ‘FAQ’
Use UI extension points to customize knowledge article headers and footers
Differing types of feedback are available for articles. It is important that there is a process
in place to take this feedback and action it. This will help develop the knowledge base
based on collective experience.
If the group ownership system property is enabled, User groups can be created and listed
on individual knowledge articles to define a group of people who are responsible for
maintaining specific articles.
User criteria
Access to each knowledge base is controlled with user criteria. You can specify who
can/cannot read and who can/cannot contribute by specifying individual users, groups,
roles, companies, locations, or departments. Even more complex user criteria are
possible using scripting.
When necessary, user criteria can also be applied to control read access to individual
knowledge articles in a knowledge base.
If no user criteria are set, then by default, access is available to everyone
If a user matches both ‘cannot contribute’ and ‘can contribute’, then they cannot
contribute to the knowledge base
If a user matches both ‘cannot read’ and ‘can read,’ then they are denied access
If a user has contribute access to a knowledge base, then they have read access to
the knowledge base automatically but could still be denied read access to individual
knowledge articles
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Request a knowledge base
Requesting a knowledge base is something that is possible through the service catalog
for users. When considering whether a new knowledge base is required, all the steps to
structure the knowledge base are applicable. In addition, a knowledge article can only
appear in a single knowledge base. Therefore, if the information is required in multiple
knowledge bases, then multiple knowledge articles must be created.
Knowledge blocks
Knowledge blocks can be used in knowledge articles to insert pre-written content. There
are two reasons to use knowledge blocks:
To re-use content across multiple knowledge articles
Reduces knowledge maintenance as the content only needs to be updated in one
place.
E.g., Including contact center phone numbers and opening times inside
knowledge articles
To show different content to different groups of users
Removes the need to duplicate and tweak articles for different audiences.
E.g., Showing different content in different countries
E.g., Giving managers additional information and guidance compared to
employees
Each article can contain many knowledge blocks with only the relevant block(s) visible,
based on who is viewing the article (this is driven by user criteria permissions applied to
the knowledge block).
Capture knowledge
Knowledge management lifecycle
States in any ServiceNow application serve a specific purpose. They are designed to
make it clear where in the process a record currently resides and to display its progress.
States should represent a unique phase in a process where a specific set of related
activities are grouped together and designed to achieve a particular outcome in order to
move to the next phase of the process. For example, in Knowledge Management, the
‘published’ state should contain all activities required to understand what was done to
publish the article. It would not be expected that resolution explanation activities would
occur during other states. Out of the box, Knowledge Management has the following state
model:
Draft
Review
Scheduled for publish
Published
Pending retirement
Retired
Outdated
Draft
When a knowledge article is first created, it is in a state of ‘draft.’ The mandatory fields
are:
Knowledge base
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the respective companies with which they are associated.
Short description
The draft article does not appear in the knowledge base (KB) for users until it is reviewed
and published. The category field is selectable once the knowledge base has been
selected.
In addition, the following field may be filled out automatically:
Source task: relates to the task if applicable, e.g., case, an incident that the
knowledge article was created from
Before creating a new article, the recommended practice is to search for duplicates. This
can save time and gives the author the option of whether to create a new article or
update an existing one.
The action after an article is submitted is dependent on the workflow selected for that
knowledge base.
Approval publish: the article is moved to the review state for a knowledge manager to
review and publish if acceptable
Instant publish: the article is moved to the published state
The use of templates within ServiceNow is recommended to drive consistency of
approach in style for different types of articles. This helps the user consume the
information within the article.
Encryption can also be set up on specified fields when the knowledge base is created.
This will hide the information in the field unless the user has the appropriate role to view.
Review
The knowledge base article is now available to review. The knowledge base manager and
the owner may choose to:
Update – State remains at ‘review’
Approve – State moved to ‘publish’
Reject – State moved to ‘draft’
Delete – State moved to ‘draft’
As part of the review process the approvers can provide comments relating to the article
and their decision.
Published
In this state, the article is available to users with appropriate permissions. These
permissions are best determined through user criteria.
Pending retirement
In this state, the published article is selected for retirement, pending approval.
Retired
Moving an article to retired removes the visibility of the article from the knowledge base.
There may be an approval process for retiring articles specified depending on the
knowledge base.
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Outdated
This state indicates that a more recent version of the article has been published. End
users can read published articles as well as outdated versions.
Article versioning
The article versioning feature lets you maintain multiple versions of a knowledge article.
Each time an unpublished article is edited, it increases the minor version number (after
the dot e.g., 1.01 to 1.02). When an article is published, it increments the major version
number (before the dot, e.g., 1.02 to 2.00).
Knowledge managers can:
Check out the latest version of a published article and create a new version
Select a previously published (outdated) version of an article and make it current
Compare two versions of an article to understand the differences
Retire the latest published version of an article
ServiceNow can be linked to external content such that it can be searched within
ServiceNow. The configuration determines whether the selected article is displayed within
ServiceNow or the system of record. The external content cannot be modified within
ServiceNow and is only available as read-only.
The KCS methodology requires the ability to capture knowledge from cases:
Captured in the context of solving an issue
Captured in the customer’s language
ServiceNow out-of-the-box supports article creation from a case, an incident, or a
problem. The short description from the case, incident, or problem becomes the
knowledge article title and is added to the knowledge base specified in the configuration.
Depending on the configuration knowledge created from a case, an incident or a problem
may require additional approval.
There is also the option to create a submission record is created instead of a knowledge
article. A user with the knowledge role must approve the submission to create a
knowledge article. Approving a submission creates a new knowledge article using the
submission content.
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Retire knowledge
Knowledge articles should be reviewed at least annually. Periodic reviews of the
knowledge base content need to be conducted to ensure its usefulness and relevancy.
During these reviews, updates may be identified, or the article may need to be retired.
Knowledge articles can also have a valid to date set when they are created. This helps
the review process and allows for time-bound articles (e.g., an article associated with a
public holiday).
Improve knowledge
Having closed-loop feedback on the knowledge articles is critical to supporting the health
of the knowledge base and directing further work.
The task assignee can update the article, create a new article, request additional
feedback, or reassign the task and receives a notification after the feedback is updated or
resolved.
Note: Feedback tasks are only generated if feedback is given on the Knowledge Service
Portal.
Ownership groups
When knowledge articles are created, ownership groups can be associated to them.
Ownership groups manage article approvals and feedback and can edit and retire
knowledge articles that they are associated with.
Knowledge group managers can edit ownership groups managed by them by adding or
removing members without the need for approval. You can also create an ownership
group from an existing group.
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Content health
Critical success factors (CSFs) identify key process objectives that must be met in order
to be successful.
Key performance indicators (KPIs) evaluate the success of activity toward meeting the
CSF. Successfully managing KPIs can be either through repeatedly meeting an objective
(maintain) or by making progress toward an objective (increase/decrease).
Article lifecycle
This tab tracks the governance of knowledge articles. It includes indicators covering:
Articles created in the last 30 days
Number of articles in review
Articles breakdown by workflow state
Articles in review for more than 30 days
Articles created in the last 30 days
Articles updated in the last 30 days
Articles in the Draft state
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
This data can identify any blockages in the publication process, highlighting areas that
need more investigation. This should be monitored by the knowledge administrator and
process owner regularly so that they can intervene and correct any problems.
Article feedback
This tab summarizes feedback and article ratings, giving a view of how the knowledge
users feel about the available knowledge. This includes:
Articles flagged in the last 30 days
Articles marked Not Helpful in the last 30 days
Comments added in the last 30 days
Article ratings in the last 30 days
Average article rating
Tracking the information in this tab regularly helps you see progress from any article
improvements. Knowledge managers should monitor this tab to ensure their team are
handling feedback and improving the quality of their knowledge.
Article usage
This tab summarizes articles' usage and views. This tab includes:
Knowledge use (where an article is attached to a task)
Article views (where an article is viewed)
Knowledge use trended by month
Article view count trended by month
The information here lets you focus attention on the areas where you can have the
most impact and track progress. Knowledge administrators and managers can use
this data to measure how useful their knowledge is to the knowledge users
Author metrics
This tab is similar to the article usage tab but breaks the views and usage by the article
author. This tab shows:
Monthly knowledge use by author
Monthly knowledge views by author
Articles created by author
Use this information to understand which of your knowledge authors provide the most
useful content. Knowledge managers can use this to compare contributor performance as
an aid to target coaching and managing their team.
Content usage
The content usage shows a summary of knowledge searches and clicks, split by
authenticated and unauthenticated users. It includes:
User activity (searches and views)
Click-through rate (a measure of how often a user finds what they are looking for in
the search results)
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Average click rank (a measure of how highly ranked the click-throughs are in the
search results)
Unauthenticated user activity (searches and views)
Unauthenticated click-through rate
Unauthenticated average click rank
Content governance
This tab tracks metrics around the publishing process. This includes:
Average time to publish
Percentage of knowledge articles published
Breakdown of time to publish (so you can identify outliers in the publishing velocity)
Content quality
Use the content quality tab to view measures of how good the knowledge articles are.
This includes:
Average article quality index
Percentage of knowledge articles flagged (articles where feedback has been
submitted)
Monthly average article rating
Articles with inactive authors
Invalid articles
Articles created over 1 year ago
Articles not published
In addition to reports, each user can create a personal homepage and add gauges
containing up-to-the-minute information about the current status of records that exist in
ServiceNow tables.
To maintain a high quality of content in the knowledge bases an article quality evaluation
mechanism is required to enable customers to review and evaluate the quality of articles
and the performance of the authors. This enables constant improvement in the content
and authors' content editing skills.
The knowledge admin would create the AQI checklist, adding true/false questions and
defining the order and weight of the questions. The checklist would be assigned to the
knowledge base.
The knowledge coach and knowledge domain expert would perform AQI reviews - the
results of which would be emailed to the author. Finally, the author would review the
scores and comments and take corrective action as required.
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trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
Testing
Use the quick start tests for Knowledge Management to validate that Knowledge
Management still works after making any configuration change, such as applying an
upgrade or developing an application. Copy and customize the quick start tests to pass
when using your instance-specific data.
Knowledge Management quick start tests require activating the Knowledge Management
Core plugin (com.glideapp.knowledge), the Knowledge Management Advanced Installer
plugin (com.snc.knowledge_advanced.installer), the Knowledge Blocks plugin
(com.snc.knowledge_blocks), and the Customer Service Management Demo Data plugin
(com.snc.customerservice.demo).
© 2023 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered
trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.
User experience
Mobile platforms and virtual technology can have a positive impact on how end users
interact with the end-to-end process and, ultimately, how the entire user experience is
perceived. Consider which touchpoint in the process can leverage the mobile platform to
minimize delays in the process. Tasks such as finding knowledge and chat can all be
performed on mobile devices. Consider also how Virtual Agent can be deployed to assist
users in common actions and tracking progress.
AI search is available in the Now Mobile and Service Portal platform capability and utilizes
the data sources of catalog items, KB articles, and users. Use AI Search, wherever
possible, when using these data sources. Zing search engine is available for all mobile
platforms and utilizes additional data sources not associated with AI search, for example,
user tasks or requests.
AI search offers the following intent-based results to facilitate users during a search:
Navigation tab filters - Filters are broad categories the user selects to eliminate pages
or results on a site
Auto-complete - AI search predicts the query as the user enters text and helps to
formulate the user's question
Recent and popular searches - After the user taps the search bar and before entering
text, suggested search options display according to the user's personal search history
and queries by all users on the instance
Auto-correct typos - AI search auto-corrects typos based on its indexed content
Synonym handling - The search engine can look for similar words entered and
produce results accordingly
Genius cards and action items - Genius result cards display the most relevant answers
in an attractive visual layout. They can also offer users the option to perform actions
within the card
Process diagrams
The process diagrams in editable format (Visio) can be found on Now Create LINK.
© 2023 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered
trademarks of ServiceNow, Inc., in the United States and/or other countries. Other company names, product names, and logos may be trademarks of
the respective companies with which they are associated.