Angels International College

Business Studies (7115) Section 3

Marks= 60
Q: What is meant by marketing strategy?
Combining Product , price ,
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place and promotion to
gaim prefit
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.

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--------------------------[2]
Q: identify and explain any two marketing objectives of a
business.
i Increase sales Increase sales
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et The business .
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2) Maintaining sales , In order to
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maintain competition
market share in
high
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.

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Q: Identify and explain any two consumer protection laws.
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->
weight and Products shoulde
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measure ,

measured before
accuratey weighed
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be or

> old
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.

2)
Right description ,
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Products should meet its
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characteristics that are written its
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on

description
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-

Q: J. Sharma is running a soft drink business, he wants to expand his business to abroad
markets.
a) Identify and explain two reasons why J. Sharma might want to enter new markets
abroad?
1) To expand business , in order
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increase pret it and sales
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to

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2) Brand image , As the business
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will expand its business
image will
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get better .
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------------------------------------------------------------------[4]
b) Identify and explain two possible problems for J. Sharma of entering new market
abroad and their solutions.
1 No knowledge of market
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As He will ul
enterist a market abroad
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He we ut know much about the market
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there for which he could live a local agent
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 There to his business .
manage
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2) Language and culture .
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As He wont be able Go
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speak one Local language it would
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be hand to talk with cutomes/partners
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there for this we could hire translators .
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----------------------------------------------------------------------------------------------------------[6]
Q:

introduces
Company which

to
products according the demand
ef 2 particular .
market

Difficult to
manage

Expensive advertisement for

each -
product

Random sample
A
group of
random

people is made tor market

research -

Quotc Sample .

A group of people with

particular characteristics for market
research .
 Not ~
pro date

As not
secondary data is

latest it not be
night very
accurate
velevant
Not
Totally
Information not be totally
may
cultem
relevat as its not
question
.
answered

False information
Alt I false information
could be on The net

like clickbait or scams .

Market research tells a

business about

the damced and limit of the people.

Deco want his business to be

product oriented which has a

high
risk of failure as the product
that he launches not
may
be what people want
is
way
Deco business could chot
lose of
money
.
But if Deco spends on market research
would what
he know people actually
want and produce Mat product reducing

the chance of failure Therefore

. he should focus
more on vese such
market
Q:
 Newspaper

He can publish his service on

the local newspaper

.

Redip

He announced
can get his service

ou The Local radio .

Bilboards

He could use local bilboards .

Q:

The amoud of that can be

money

spect on
Marketing

sh product
Type
As he is
selling chocolates

he should consider to get hisproduct

advertised
by popular chefs , popular food spots
etc .
 of
Type Market

His product targets one food

consider
industry so he should

advertising the product in foodstoves ,

sweet
stores
Cultural
.

aspect
He should advertise his chocolate

with some cultural aspects like designated

c) What is meant by E-Commerce? Color Ov

------------------------------------------------------------------------------ design .

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---------------------[2]
d) Explain any two advantages and disadvantages of using
distribution channel 3.
distributional channel the
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In 3

product from Producer to

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goes wholesaler
retailer retailer
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to and then
give
products to customers It is
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.

really good
for the customer that live for
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away
from the producer the
producer
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and also

set free of the burden of sales

.
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But
apart from this there
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as are
3
partners it would take of time
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lot
a

To Oransport the product

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and at

Last the the retailer will sell the

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product at
price
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high which can

Brand
vin
image
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,

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---------------------------------------------------[4]

Producer >
-
Wholesaler -
>
retailer .