Bua
Bua
224
200 Level Harmattan Semester
225
300 Level Harmattan Semester
226
400 Level Harmattan Semester
227
COURSE DESCRIPTION
The scope of business; the character of business from social, legal and economic
perspectives. Forms of ownership, organization and management. The social responsibility
of business; International business; Ethical issues in business administration; Problems of
Nigerian business enterprises; the business environment; Government and business.
Concept of theory in the physical and social sciences; Levels of theory; The features of
theory in management; Existing difficulty of developing useful management theories in
Nigeria and other developing countries; Theories of management: Classical Management
theory; Scientific Management theory, Quantitative Management Theory, Administrative
Management Theory; Behavioural Management Theory; The Human Relations theory; The
Behavioural Science Approach; Institutional Management Theory: The Systems Theory; The
Contemporary Theory and Theory Z; The Learning Organization Theory.
229
Organisations and its Environment Interdependence Business Organic Functions; Nigerian
New Business Policies; The Challenges of Managing Business in Nigeria.
Meaning and Essence of Marketing; The Role of Marketing in Business; Demand States and
Marketing Management Tasks; Marketing as an Integrated Management Concept; Marketing
and Marketing management; Marketing Programmes and the responsibilities in Marketing
Department; Consumer Maintenance Programmes in Marketing; Strategic Marketing
Planning and Control; The meaning, significance, and process of marketing management.
Interface between marketing planning and corporate planning. Why some Marketing Plans
fail; Importance of Strategic Marketing Planning and Characteristics; Strategic Marketing
Planning Process and the BCG Matrix; Control Process of Marketing Plan; Marketing
Strategies: Firms’ Market Status and Strategies Adoptable. Marketing Information System;
Decision-making in Marketing; Relationship Marketing
230
Overview of Marketing Research. Customer Research, Sales Research, Distribution Research.
Advertising Research, Product Research, Media Research, Packing and Design Research,
Price Audit, Motivational Research, and Financial Institution research’ Marketing Research
Design and Planning; Questionnaire Design, Data Collection Strategies; Population and
Sampling Techniques in M. R.; Analysis and Presentation of Marketing Research Data; Test
of Hypothesis and Significance in Marketing; Forms of External Research; Overseas
Research Agencies, Distinction of Trade and Consumer Research; Market Measurement and
Forecasting; Marketing Information System; Marketing Research Report Writing.
231
Overview of Human Resources Management. The Scope of Human Resource
Management Function. Corporate Survival Strategies and Human Resource
Implications. Human Resource Planning. The Staffing Process. Employee
Socialization Process. Work Ethics. Employee Training and Executive Development.
Compensation Management..
BUS 410 HUMAN RESOURCE MANAGEMENT II (3 UNITS)
Developing students skill in analyzing and writing reports based on an empirical or library
study of a specific subject matter or topic in relevant area of business administration and
management.
232