AI Skills Assessment
AI Skills Assessment
In the rapidly evolving world of AI, many individuals find themselves grappling with a sense of
uncertainty and self-doubt when it comes to their AI skills. The constant advancements in technology
can leave you feeling overwhelmed, wondering where you stand in comparison to industry standards
and what employers are looking for.
This lack of awareness about your own abilities can be a significant hurdle, hindering your career
growth and causing you to question your potential. Imposter syndrome, skill gaps, and the pressure
to meet high expectations can further exacerbate these concerns, leaving you unsure of how to
allocate your time and resources effectively. In this guide, we will address these common problems
and provide you with a comprehensive framework for assessing your AI skills, enabling you to make
informed decisions about your career path and take confident steps towards success.
By the end of this guide, you will know exactly where you stand and what steps to take to move
ahead confidently in this exciting new world of AI.
Assessing Your AI Skills: The IPO Framework
To effectively assess your AI skills, it's essential to break down your role into separate components.
One powerful tool for doing this is the IPO Framework, which stands for Input, Process, and Output.
This framework helps you understand and analyze any process by dividing it into three fundamental
stages:
1. Input: Input refers to the resources, information, or materials that you need to do your work.
This could include data sets, project requirements, or specific tools and technologies. By
clearly identifying the inputs necessary for your role, you can better understand how AI can
help you with this part of your work.
3. Output: The output stage represents the final product, result, or outcome that you produce.
This could be a blog post, a new product roadmap, a software feature, or messages to your
team. By clearly identifying your outputs, you can understand how AI can play a role for this
stage.
By applying the IPO Framework, you can gain a clearer understanding of the specific components
that make up your role. This structured approach helps you identify where you have strengths,
weaknesses, and areas for growth when implementing AI, enabling you to focus your learning efforts
on the most foundational aspects of your work.
To assess your proficiency in handling inputs, consider your ability to use AI to:
Score Yourself:
● 0 - Never Used It
● 1 - Have Tried It
● 2 - Have Used It To Enhance My Work
● 3 - Methodically Use It On A Regular Basis As A Part Of My Work
To assess your proficiency in handling processes, consider your ability to use AI to:
● Develop clear plans and strategies based on the inputs, aligning with organizational goals
and objectives
● Analyze data, assess risks, and evaluate options to inform decision-making and optimize
processes
● Break down tasks, allocate resources, and execute plans while monitoring progress and
making necessary adjustments
● Foster clear communication, active listening, and collaboration with stakeholders, team
members, and other departments
● Monitor performance, gather feedback, and identify opportunities for improvement and
innovation
Top Tool - Custom GPT: Custom GPT models are powerful tools for enhancing various aspects of
your AI processes, from data analysis to task automation and decision support. They can be tailored
to your specific needs and help streamline your workflows.
Score Yourself:
To assess your proficiency in delivering outputs, consider your ability to use AI to:
Top Tool - Claude: Claude, an AI assistant, is a powerful tool for generating high-quality messaging
and content that can enhance your AI outputs. By leveraging Claude's capabilities, you can produce
compelling and effective communication materials with minimal editing required.
Score Yourself:
1. Zapier - Process Automation Zapier is a powerful tool that allows you to automate repetitive
tasks and connect various applications, saving you time and effort. By using Zapier, you can
create workflows that automatically trigger actions based on specific events, enabling you to
focus on higher-value tasks.
2. NotebookLM - Knowledge Base NotebookLM is an AI-powered knowledge management
system that helps you organize, store, and retrieve information efficiently. With NotebookLM,
you can create a centralized repository of knowledge, making it easier for you and your team
to access and share valuable insights and expertise.
3. Midjourney - AI Images Midjourney is an AI-driven image generation tool that allows you to
create stunning visuals with ease. By leveraging Midjourney's capabilities, you can produce
high-quality images for your AI projects, presentations, and marketing materials, enhancing
the visual appeal and impact of your outputs.
4. RunwayML - AI Video RunwayML is an AI-powered video creation platform that enables you
to generate, edit, and manipulate videos using machine learning techniques. With
RunwayML, you can create engaging and professional-looking videos for your AI projects,
demos, and training materials, saving you time and resources compared to traditional video
production methods.
Let's take a closer look at how the IPO Framework can be applied to a specific domain, such as
marketing.
Input:
● Market Research
● Customer Feedback
● Competitor Analysis
● Industry Trends
● Brand Audit
In the input stage, marketers gather data and insights from various sources to inform their
decision-making. This includes conducting market research to understand target audiences,
collecting customer feedback to identify pain points and preferences, analyzing competitors to
identify opportunities and threats, staying up-to-date with industry trends, and assessing the
strengths and weaknesses of the brand. These are all opportunities to implement AI.
Process:
During the process stage, marketers use the input data to make strategic decisions and develop
effective marketing plans. This involves identifying the most valuable target audiences, crafting a
comprehensive marketing strategy aligned with business goals, optimizing the marketing mix to
deliver the right product at the right price through the right channels with the right promotion,
planning creative campaigns that resonate with the target audience, and allocating budgets to
maximize ROI. These are all opportunities to implement AI.
Output:
● Marketing Campaigns
● Brand Positioning
● Customer Engagement
● Lead Generation
● Sales Growth
The output stage represents the tangible results of the marketing process. This includes executing
marketing campaigns across various channels, establishing a strong and differentiated brand
position in the market, engaging customers through meaningful interactions, generating high-quality
leads for the sales team, and ultimately driving sales growth and revenue for the organization. These
are all opportunities to implement AI.
By applying the IPO Framework to marketing, professionals can structure their approach, ensure
data-driven decision-making, develop effective strategies, and measure success through clear,
quantifiable outputs.
Similarly, you can apply the IPO Framework to your specific role, breaking down your responsibilities
into inputs, processes, and outputs. By doing so, you can identify areas where AI can be leveraged
to automate tasks, provide insights, optimize processes, and enhance outputs. This structured
approach will help you make the most of your AI skills and drive meaningful results in your work.
Input:
Process:
Sales Example
Input:
● Market Research
● Customer Profiles and Personas
● Sales Performance Data
● Competitor Analysis
● Product Knowledge
Process:
Output:
● Qualified Leads
● Customer Acquisition
● Revenue Growth
● Customer Satisfaction and Retention
● Referrals and Testimonials
Input:
Process:
● Project Planning
● Task Breakdown and Scheduling
● Resource Allocation
● Progress Monitoring and Control
● Risk Management and Mitigation
Output:
Input:
Process:
Output:
Recruiting Example
Input:
Process:
Output:
● Qualified Candidates
● Improved Time-to-Hire and Cost-per-Hire
● Candidate Diversity and Inclusion
● Positive Candidate Experience
● Successful Hires and Employee Retention
Finance Example
Input:
Process:
Output:
Initial Prompt: I'm a [your role] in the [your industry] industry, focusing on [your target customer
segment]. Could you help me break down my role into specific inputs (knowledge, skills, tools),
processes (activities), and outputs (deliverables)?
Follow-Up Prompts:
Focus on specific AI applications: "Given this, which specific AI applications or tools could be most
helpful in optimizing my inputs, processes, and outputs? Please provide examples relevant to my
industry and customer base."
Prioritize AI impact areas: "Considering my current inputs, processes, and outputs, where can AI
make the most significant impact on my performance? Could you rank the top 3 areas where AI
could help me improve efficiency, effectiveness, or results?"
Explore AI-powered tools: "I'm interested in incorporating AI into my workflow. Could you
recommend specific AI-powered tools or platforms that could enhance the duties listed above?
Please tailor your suggestions to my industry and target customer segment."
Address concerns and limitations: "While I'm excited about the potential of AI, I'm also aware of
potential challenges and limitations. How can I best leverage AI tools while mitigating risks and
ensuring ethical use of data and customer information?"
Future of Work Prompt: "How do you see AI transforming my industry and job in the next 5-10
years? What steps can I take now to prepare for these changes and remain competitive in the job
market?"
Link to Custom GPT - This bot can help you identify your IPO Framework.
Still feeling stuck? Here are 100 prompts to help you!
Social Media Post Drafts: Write 5 drafts for social media posts promoting a new product.
SEO Keyword Research: Use ChatGPT to identify 10 relevant SEO keywords for a chosen topic.
Short Video Scripts: Create scripts for 3 short (30-second) promotional videos.
Infographic Ideas: Develop ideas for 5 infographics that explain your product's features.
Webinar Topics: List 10 potential topics for webinars that would interest your audience.
Press Release Draft: Write a draft for a press release about a company milestone. FAQ Section:
Compile a list of 10 FAQs for a product and draft engaging answers.
Case Study Outline: Outline a case study featuring a successful client story.
Landing Page Copy: Create engaging copy for a new landing page.
Podcast Episode Ideas: Generate ideas for 5 podcast episodes relevant to your industry.
Interactive Content Ideas: Brainstorm 3 ideas for quizzes or polls that engage users. Guest Blog
Post Pitch: Write a pitch for a guest post on a popular industry blog. Newsletter Content: Plan and
draft content for a monthly newsletter.
Ebook Topics: Come up with 5 ebook topics that provide value to your audience. Brand Storytelling:
Create a short story that conveys your brand's values or history.
Trend Identification: Use ChatGPT to list current trends in your industry and how they impact
consumer behavior.
Target Audience Analysis: Create detailed profiles for 3 dierent segments of your target audience.
Survey Question Design: Write 10 survey questions for market research on a new product concept.
Industry Report Summary: Summarize a recent industry report and its key takeaways.
Consumer Behavior Study: Analyze consumer behavior changes in the past year and their
implications.
Market Gap Identification: Identify 3 gaps in the current market that your company could potentially
fill.
Brand Perception Analysis: Assess how your brand is perceived compared to competitors.
Focus Group Questions: Prepare a set of questions for a focus group discussing a new product.
SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for
your brand.
Pricing Strategy Evaluation: Analyze competitor pricing strategies and suggest improvements for
your products.
Keyword Research for SEO: Conduct SEO keyword research for 5 main topics relevant to your
brand.
Demographic Study: Research and outline the demographics of your ideal customer base.
Online Community Insights: Explore online forums and communities to gather insights about
customer needs and preferences.
Content Gap Analysis: Identify content gaps in your industry that your company could address.
Economic Impact Assessment: Analyze how recent economic changes aect your target market.
Technology Adoption in Market: Research the rate of technology adoption within your industry and
its effects on marketing.
Influencer Partnership Viability: Evaluate the potential for partnerships with influencers in your niche.
Customer Journey Mapping: Map out the customer journey for a specific product or service,
identifying key touchpoints.
Customer Engagement Exercises
Chatbot Conversation Scenarios: Create 5 different scenarios for chatbot interactions addressing
common customer queries.
Social Media Engagement Plan: Develop a week-long social media plan focusing on increasing
customer engagement.
Response Templates for Reviews: Write templates for responding to both positive and negative
customer reviews.
Customer Feedback Survey: Design a short survey to collect customer feedback on a recent product
or service.
Engagement Analysis of Past Campaigns: Analyze the customer engagement levels of your last
three marketing campaigns.
Personalization Strategies for Email: Draft 3 personalized email marketing strategies tailored to
different customer segments.
Customer Success Story: Write a customer success story that can be shared on your website or
social media.
Interactive Content Creation: Create an interactive quiz or poll related to your product or service.
Referral Program Plan: Develop a plan for a referral program encouraging current customers to refer
new clients.
Event Planning for Customer Engagement: Plan a virtual event or webinar aimed at customer
engagement.
Customer Appreciation Strategies: List 5 unique ways to show appreciation to loyal customers.
User-Generated Content Campaign: Create a campaign to encourage customers to share their own
content related to your brand.
Community Building Activities: Outline activities to build and engage your brand’s online community.
Customer Onboarding Experience: Develop a new customer onboarding process for a specific
product.
Customer Service Scripting: Write scripts for handling common customer service scenarios.
Influencer Collaboration Ideas: Identify 3 ways to collaborate with influencers for increased customer
engagement.
Customer Interview Questions: Prepare questions for customer interviews to gather insights for
product development.
Engagement Metrics Tracking: Establish a method for tracking and analyzing customer engagement
metrics.
Customer Demographics Breakdown: Use customer data to create a detailed demographic profile of
your customer base.
Website Trac Analysis: Review website analytics to understand visitor behavior and key trac
sources.
Social Media Performance Review: Analyze the performance of recent social media posts to identify
what types of content perform best.
Email Campaign Data Analysis: Evaluate the success of the latest email campaign by analyzing
open rates, click-through rates, and conversions.
Market Share Calculation: Calculate your brand's market share in a specific category.
Lead Generation Analysis: Assess the quality and sources of leads generated over a specific period.
Customer Lifetime Value Calculation: Compute the average lifetime value of a customer.
Ad Spend ROI Analysis: Calculate the return on investment (ROI) for a recent advertising campaign.
Competitor Benchmarking: Compare your key performance metrics with those of your main
competitors.
Churn Rate Analysis: Determine the customer churn rate for the past year and identify possible
reasons for churn.
Product Performance Analysis: Analyze sales and customer feedback data to determine the
performance of dierent products.
Content Engagement Analysis: Review engagement metrics for various content types on your
platforms.
Customer Support Interaction Analysis: Analyze customer support interactions to identify common
issues or areas for improvement.
Pricing Strategy Effectiveness: Assess how changes in pricing have affected sales volumes.
Campaign Conversion Rate Analysis: Analyze conversion rates of various marketing campaigns to
identify the most effective strategies.
Bounce Rate Analysis: Investigate the bounce rate on key pages of your website and hypothesize
improvements.
Social Media Posting Scheduler: Create a schedule and automate posting for a week's worth of
social media content.
Lead Sorting Automation: Develop a system to automatically sort and prioritize new leads.
Automated Reporting System: Set up an automated report generation system for weekly marketing
metrics.
Chatbot Implementation for Basic Queries: Implement a chatbot on your website to handle basic
customer queries.
Automated Content Curation: Create a system for curating and sharing relevant industry news on
your social platforms.
Customer Feedback Collection Automation: Automate the process of collecting and organizing
customer feedback.
Automated Data Entry Process: Develop a method to automate data entry tasks for marketing
campaigns.
Email List Segmentation Automation: Automate the segmentation of email lists based on customer
interaction and preferences.
Automated Invoice Generation: Set up an automated system for generating and sending invoices to
clients.
Automated SEO Monitoring: Implement tools for automated monitoring of SEO performance and
keyword rankings.
Automated Social Media Analytics Reporting: Create a system to automatically generate reports on
social media engagement and reach.
Automated Ad Campaign Management: Use AI tools to automate the management and optimization
of online ad campaigns.
Customer Journey Automation: Automate dierent communications based on the customer's stage in
the buying journey.
Automated Market Research Updates: Set up a system to regularly gather and report on market
research data.
Automated Competitor Analysis Reports: Develop a method for automated tracking and reporting on
competitor activities.
Automated Content Distribution: Automate the distribution of new content across various platforms.
CRM Data Cleanup Automation: Implement an automated process for regular CRM data cleaning
and updating.
Automated Alert System for Brand Mentions: Set up alerts for whenever your brand is mentioned
online.
Automated A/B Testing for Web Pages: Implement a system to automatically run A/B tests on dierent
web page elements.
Target Audience Identification: Use ChatGPT to help identify and profile the target audience for a
new campaign.
Campaign Theme Brainstorming: Generate 5 creative themes or concepts for your next campaign.
Marketing Channels Selection: Determine the most eective marketing channels for your campaign
based on the target audience.
Budget Allocation Plan: Create a budget plan, allocating funds to dierent aspects of the campaign.
Content Strategy Development: Outline a content strategy tailored to the campaign’s objectives and
audience.
Timeline and Milestones Establishment: Develop a detailed timeline with key milestones for the
campaign.
Influencer Partnership Strategy: Identify potential influencers and plan the approach for collaboration
in your campaign.
Cross-Channel Integration Plan: Develop a plan for integrating the campaign consistently across
various channels.
Promotional Material Creation Plan: Plan the creation of various promotional materials needed for
the campaign.
Risk Assessment and Contingency Planning: Identify potential risks in the campaign and develop
contingency plans.
Call-to-Action Strategy: Design effective calls-to-action for different stages of the campaign.
SEO Strategy for Campaign Content: Develop an SEO strategy specifically for the campaign’s online
content.
Email Marketing Strategy: Outline an email marketing strategy, including segmentation and
personalization tactics.
Social Media Campaign Plan: Create a detailed plan for a social media campaign, including post
schedules and engagement tactics.
Landing Page Strategy: Plan the design and content of landing pages for the campaign.
Data Tracking and Analysis Plan: Set up a system for tracking and analyzing campaign data in
real-time.
Post-Campaign Review Plan: Outline a method for reviewing and assessing the campaign’s
performance after its conclusion.
Customer Feedback Collection Strategy: Plan how to collect and utilize customer feedback during
and after the campaign.
Sustainability Considerations: Integrate sustainability considerations into your campaign planning,
ensuring environmentally friendly practices.
Industry Knowledge Update: Use ChatGPT to get a summary of the latest trends and updates in
your industry.
Skill Gap Analysis: Identify personal skill gaps and use ChatGPT to find resources to bridge these
gaps.
Professional Goal Setting: Define clear, achievable professional goals for the next year and outline
steps to achieve them.
Learning New Marketing Tools: Pick a new marketing tool and use ChatGPT to understand its
functionalities and best practices.
Time Management Audit: Analyze your current time management practices and find ways to improve
them with AI assistance.
Networking Strategy Development: Use ChatGPT to help craft personalized messages for
networking on platforms like LinkedIn.
Public Speaking Practice: Prepare a short speech on a marketing topic and use ChatGPT for
feedback on content and delivery.
Marketing Article Summaries: Regularly read and summarize key points of marketing articles to stay
updated.
Creative Thinking Enhancement: Engage in creative thinking exercises with prompts generated by
ChatGPT.
Personal Branding Plan: Develop a plan to enhance your personal brand in the marketing industry.
Ethical Marketing Practices Research: Use ChatGPT to research ethical marketing practices and
create a guideline for yourself.
Language Learning for Global Marketing: Use ChatGPT to learn basic phrases in a new language
relevant to your market.
AI in Marketing Research: Conduct research on the role of AI in marketing and how it's transforming
the industry.
Presentation Skills Improvement: Create and practice a marketing presentation using ChatGPT for
feedback and improvement tips.
Writing Improvement Exercises: Regularly write marketing content and use ChatGPT for grammar
and style suggestions.
Mentorship Opportunities Search: Identify potential mentors in your field and plan how to approach
them for mentorship.
Case Study Analysis: Analyze marketing case studies and discuss strategies and outcomes with
ChatGPT.
Book Summaries and Insights: Read marketing-related books and use ChatGPT to summarize key
insights.
Stress Management Techniques: Learn and practice stress management techniques suitable for a
marketing professional.
Career Path Exploration: Explore dierent career paths in marketing and understand the skills and
experiences required for each.
The one prompt that will improve your business
every day for the rest of time
Each day, please give me a small exercise or concept to focus on related to one of these areas,
rotating through them as the days go on. Here are the areas I wish to focus on:
Leadership
Back Office
Operations
Business Development