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Deep Dive Into SEO

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16 views11 pages

Deep Dive Into SEO

Uploaded by

hasnain.kbmgroup
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SEARCH ENGINE

OPTIMISATION
DEFINITION
Search engine optimisation is the process of improving the quality and
quantity of traffic to a website or a web page from search engines or
through Organic sources. SEO targets unpaid traffic rather than direct
traffic or paid traffic.
Types of SEO

On-Page SEO
White Hat
Gray Hat
Black Hat
Off-Page SEO
Technical SEO
SERP
“SERP” stands for “search
engine results page.” A
SERP is a page that a
search engine displays to
a user after they conduct
a search. Google SERPs
typically include seven to
ten links to different web
pages that are relevant to
the user's query,
Important Meta Tags

Meta tags are HTML tags used to provide additional information about a page to
search engines. Meta tags are added to the <head> section of your HTML page
Understand
SERP Page
Advantages

1. Quality Traffic
2. Improves Brand Awareness
3. Increases Sales & Leads
4. Reduces Marketing Cost
5. Increases Brand and
website authority
GOOGLE PROCESSES APPROXIMATELY

89 billion 99,000 8.5 billion


VISITS PER MONTH SEARCH QUERIES EVERY SEARCHES PER DAY
SECOND

8 billion 2 trillion+
GOOGLE LENS USED PER GLOBAL SEARCHES PER YEAR
MONTH

Source: https://www.oberlo.com/blog/google-search-statisticsd a heading


CONCLUSION

Congratulations! You've learned the essential techniques, tips, and best


practices for mastering SEO. Remember to focus on both on-page and off-
page optimization, conduct thorough keyword research, and build high-quality
backlinks to improve your website's search engine rankings and visibility. Good
luck!
THANK YOU

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