Data Warehousing And Mining Importance.

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Module 1 - Data Warehousing Fundamentals.
Q1 Compare OLTP And OLAP.
Ans.
OLAP OLTP
1 OLAP Is Stands For Online Analytical Processing. 1 OLTP Is Stands For Online Transaction Processing.
2 It Is Well Known As Online Database Query 2 It Is Well Known As Online Database Modifying
Management System. System.
3 It Makes Use Of A Data Warehouse. 3 It Makes Use Of A Standard Database Management
System.
4 In OLAP Database, Tables Are Not Normalized. 4 In An OLTP Database, Tables Are Normalized.
5 A Large Amount Of Data Is Stored Typically In TB, 5 The Size Of The Data Is Relatively Small As The
PB. Historical Data Is Archived In MB And GB.
6 It Only Needs Backup From Time To Time As 6 The Backup And Recovery Process Is Maintained
Compared To OLTP. Rigorously.
7 This Data Is Generally Managed By CEO, MD, And 7 This Data Is Managed By Clerksforex And
GM. Managers.
8 This Process Is Focused On The Customer. 8 The Process Is Focused On The Market.
9 Design With A Focus On The Subject. 9 Design That Is Focused On The Application.
10 Improves The Efficiency Of Business Analytics. 10 Enhance The Users Productivity.

Q2 Difference Between Star Schema And Snowflake Schema.

Ans.
Star Schema Snowflake Schema
1 In Star Schema, The Fact Tables And The Dimension 1 While In Snowflake Schema, The Fact Tables,
Tables Are Contained. Dimension Tables As Well As Sub Dimension Tables
Are Contained.
2 Star Schema Is A Top-Down Model. 2 While It Is A Bottom-Up Model.
3 Star Schema Uses More Space. 3 While It Uses Less Space.
4 It Takes Less Time For The Execution Of Queries. 4 While It Takes More Time Than Star Schema For
The Execution Of Queries.
5 In Star Schema, Normalization Is Not Used. 5 While In This, Both Normalization And
Denormalization Are Used.
6 It’s Design Is Very Simple. 6 While It’s Design Is Complex.
7 The Query Complexity Of Star Schema Is Low. 7 While The Query Complexity Of Snowflake Schema
Is Higher Than Star Schema.
8 It’s Understanding Is Very Simple. 8 While It’s Understanding Is Difficult.
9 It Has Less Number Of Foreign Keys. 9 While It Has More Number Of Foreign Keys.
10 It Has High Data Redundancy. 10 While It Has Low Data Redundancy.

Q3 What Are The Basic Buildings Blocks Of Data Warehouse.

Ans.
A data warehouse is a centralized repository that stores and manages large volumes of data from various sources to
support business intelligence and analytics.
The Basic Building Blocks Of A Data Warehouse:
1. Data Sources:
• Operational Databases: These are the primary systems that support day-to-day business operations. They serve
as sources for transactional data.
• External Data Sources: Data from external entities, such as market research reports, industry databases, or
public datasets, can be integrated into the data warehouse.
2. ETL (Extract, Transform, Load) Process:
• The ETL process involves extracting data from various source systems, transforming it into a common format,
and loading it into the data warehouse. ETL tools automate this process.
3. Data Warehouse Database:
• The data warehouse database is the central repository where data is stored for analytical processing. It is
optimized for query performance and supports multidimensional data models.
4. Data Marts:
• Data marts are subsets of a data warehouse that focus on specific business areas or user groups. They contain pre-
aggregated and summarized data for quicker access and analysis.
5. Metadata Repository:
• Metadata is data about data. The metadata repository stores information about the structure, relationships, and
definitions of the data in the data warehouse. It helps users understand and manage the data.
6. OLAP (Online Analytical Processing) Server:
• OLAP servers enable users to interactively analyze and explore data in a multidimensional way. They support
features like drill-down, roll-up, and pivot to navigate through data hierarchies.
7. Data Warehouse Server:
• The data warehouse server manages the storage, retrieval, and processing of data within the data warehouse. It is
optimized for query performance and can handle complex analytical queries.
8. Query Tools and Reporting Tools:
• Query tools and reporting tools provide interfaces for users to query and analyze data in the data warehouse. They
allow for the creation of reports, dashboards, and visualizations.
9. Data Quality Tools:
• Data quality tools ensure that the data in the data warehouse is accurate, consistent, and conforms to predefined
standards. They may include data profiling, cleansing, and validation functionalities.
10. Security and Access Control:
• Security mechanisms control access to data within the data warehouse. This includes user authentication,
authorization, and encryption to protect sensitive information.
11. Backup and Recovery:
• Backup and recovery mechanisms ensure the integrity and availability of data. Regular backups and recovery
plans help prevent data loss in case of system failures.
12. Data Governance and Policies:
• Data governance involves defining and enforcing policies related to data quality, data ownership, and usage
within the data warehouse. It ensures that data is managed and used responsibly.
13. Business Intelligence (BI) Applications:
• BI applications leverage the data warehouse to provide insights and support decision-making. They include tools
for ad-hoc analysis, data visualization, and advanced analytics.
14. Data Mining and Predictive Analytics Tools:
• Data mining and predictive analytics tools use algorithms to discover patterns, trends, and relationships within the
data. They enable organizations to make predictions and identify opportunities.
15. Data Archiving and Purging:
• Data archiving and purging strategies manage the lifecycle of data in the data warehouse. Historical data may be
archived for compliance or purged based on retention policies.
Module 2 – Introduction To Data Mining, Data Exploration & Data Pre-Processing.
Q1 Explain Data Mining And Issues Of Data Mining.
Ans.
Data mining is the process of discovering patterns, trends, correlations, and valuable insights from large datasets. It
involves using various techniques and algorithms to extract meaningful and previously unknown information from data.
The primary goal of data mining is to uncover hidden knowledge that can aid in decision-making, prediction, and
optimization. Data mining techniques can be applied to various types of data, including structured databases, unstructured
text, and multimedia.
Key Data Mining Techniques:
1. Association Rule Mining:
• Identifies relationships and associations between different variables in the data.
2. Classification:
• Assigns predefined categories or labels to new data based on patterns learned from existing labeled data.
3. Clustering:
• Groups similar data points together based on certain criteria, without predefined categories.
4. Regression Analysis:
• Predicts numerical values or outcomes based on the relationships identified in the data.
5. Anomaly Detection:
• Identifies abnormal patterns or outliers in the data that deviate from the norm.
6. Text Mining:
• Extracts valuable information and patterns from unstructured text data, such as documents, emails, or social
media.
7. Time Series Analysis:
• Analyzes data collected over time to identify temporal patterns and trends.
Issues of Data Mining:
1. Data Quality:
• Poor data quality, including incomplete or inaccurate data, can lead to misleading results and affect the
effectiveness of data mining.
2. Data Privacy:
• Concerns about privacy arise when sensitive information is used in data mining. It's crucial to ensure that
individuals' privacy rights are protected.
3. Data Security:
• The security of the data being mined is a significant concern. Unauthorized access or data breaches can lead to
serious consequences.
4. Ethical Issues:
• Ethical considerations involve the responsible and fair use of data. Issues may arise when data mining is used for
potentially harmful or discriminatory purposes.
5. Bias and Fairness:
• Biases in the data can lead to biased models. It's important to address and mitigate biases to ensure fair and
equitable results.
6. Overfitting:
• Overfitting occurs when a model is too complex and fits the training data too closely, leading to poor
generalization on new, unseen data.
7. Scalability:
 • Data mining algorithms must be scalable to handle large volumes of data efficiently. Scalability issues can arise
when dealing with massive datasets.
8. Interpretability:
• Some complex data mining models may lack interpretability, making it challenging to understand and trust the
results.
9. Algorithm Selection:
• Choosing the right algorithm for a specific task can be challenging. Different algorithms have strengths and
weaknesses depending on the nature of the data and the mining objective.
10. Deployment and Integration:
• Successfully integrating data mining results into business processes and decision-making can be challenging.
Deployment issues may arise when trying to implement findings in real-world scenarios.
11. Constantly Changing Data:
• In dynamic environments, where data is constantly changing, models may become outdated quickly. Continuous
monitoring and updates are necessary to maintain model accuracy.
12. Lack of Domain Knowledge:
• Data mining results may not be meaningful without a proper understanding of the domain. Lack of domain
knowledge can lead to misinterpretation of results.

Q2 Explain Data Pre-Processing.

Ans.
Data pre-processing is a crucial step in the data analysis pipeline that involves cleaning and transforming raw data into a
format suitable for analysis and modeling. The goal of data pre-processing is to enhance the quality of the data, improve
the performance of analytical models, and ensure that the data is well-suited for the intended analysis.
Several Key Steps:
1. Data Cleaning:
• Handling Missing Values:
o Identify and handle missing values. This may involve imputing missing values based on statistical methods or
removing records with missing data.
• Outlier Detection and Treatment:
o Identify and address outliers that may distort analysis or modeling results. Outliers can be handled by
removing them or transforming their values.
2. Data Transformation:
• Normalization/Scaling:
o Normalize or scale numerical features to a standard range. This ensures that different features contribute
equally to the analysis and modeling processes.
• Encoding Categorical Variables:
o Convert categorical variables into a numerical format (e.g., one-hot encoding) to make them compatible with
machine learning algorithms.
• Feature Engineering:
o Create new features or transform existing ones to capture relevant information and improve model
performance.
3. Data Reduction:
• Dimensionality Reduction:
o Reduce the number of features in the dataset through techniques like Principal Component Analysis (PCA) or
feature selection. This helps in mitigating the curse of dimensionality and improving computational
efficiency.
4. Handling Imbalanced Data:
• Balancing Classes:
o Address imbalanced class distribution by either oversampling the minority class, undersampling the majority
class, or using techniques like Synthetic Minority Over-sampling Technique (SMOTE).
5. Data Integration:
• Integration of Data from Multiple Sources:
o Combine data from different sources to create a unified dataset for analysis. This may involve handling
inconsistencies and resolving discrepancies.
6. Handling Noisy Data:
• Noise Removal:
o Identify and filter out noise in the data, which may include errors, irrelevant information, or inconsistencies.
7. Handling Skewed Distributions:
• Transforming Skewed Data:
o If the data has a skewed distribution, apply transformations (e.g., log transformation) to make it more
symmetric and suitable for certain statistical methods.
8. Handling Time-Series Data:
• Time-Series Decomposition:
o Decompose time-series data into trend, seasonality, and residual components to analyze and model each
component separately.
9. Data Sampling:
• Random Sampling:
o If the dataset is large, use random sampling techniques to create a smaller representative subset for initial
analysis or model development.
10. Data Splitting:
• Train-Test Split:
o Split the dataset into training and testing sets to evaluate model performance on unseen data. This helps in
assessing how well the model generalizes to new data.

Q3 Explain Different Types Of Attributes In Data Mining.

Ans.
In data mining, attributes, also known as features or variables, are the individual data elements that characterize an object
or an entity. These attributes play a crucial role in the analysis, classification, and modeling of data.
Types Of Attributes:
1. Nominal Data:
• This type of data is also referred to as categorical data. Nominal data represents data that is qualitative and cannot
be measured or compared with numbers. In nominal data, the values represent a category, and there is no inherent
order or hierarchy. Examples of nominal data include gender, race, religion, and occupation. Nominal data is used
in data mining for classification and clustering tasks.
2. Ordinal Data:
• This type of data is also categorical, but with an inherent order or hierarchy. Ordinal data represents qualitative
data that can be ranked in a particular order. For instance, education level can be ranked from primary to tertiary,
and social status can be ranked from low to high. In ordinal data, the distance between values is not uniform. This
means that it is not possible to say that the difference between high and medium social status is the same as the
difference between medium and low social status. Ordinal data is used in data mining for ranking and
classification tasks.
3. Binary Data:
 • This type of data has only two possible values, often represented as 0 or 1. Binary data is commonly used in
classification tasks, where the target variable has only two possible outcomes. Examples of binary data include
yes/no, true/false, and pass/fail. Binary data is used in data mining for classification and association rule mining
tasks.
4. Interval Data:
• This type of data represents quantitative data with equal intervals between consecutive values. Interval data has no
absolute zero point, and therefore, ratios cannot be computed. Examples of interval data include temperature, IQ
scores, and time. Interval data is used in data mining for clustering and prediction tasks.
5. Ratio Data:
• This type of data is similar to interval data, but with an absolute zero point. In ratio data, it is possible to compute
ratios of two values, and this makes it possible to make meaningful comparisons. Examples of ratio data include
height, weight, and income. Ratio data is used in data mining for prediction and association rule mining tasks.
6. Text Data:
• This type of data represents unstructured data in the form of text. Text data can be found in social media posts,
customer reviews, and news articles. Text data is used in data mining for sentiment analysis, text classification,
and topic modeling tasks.

Q4 Discuss Data Visualization Technique.

Ans.
Data visualization is the representation of data in a graphical or pictorial format to help people understand patterns, trends,
and insights within the data. Effective data visualization techniques facilitate the communication of complex information
and support decision-making.
Common Data Visualization Techniques:
1. Bar Charts:
• Purpose: Display and compare the values of different categories.
• Example Use Case: Comparing sales figures for different products.
2. Line Charts:
• Purpose: Show trends and variations over a continuous interval or time.
• Example Use Case: Plotting stock prices over a month.
3. Pie Charts:
• Purpose: Represent parts of a whole. Useful for illustrating percentages.
• Example Use Case: Showing the distribution of budget allocations.
4. Scatter Plots:
• Purpose: Display relationships between two numerical variables.
• Example Use Case: Examining the correlation between hours of study and exam scores.
5. Histograms:
• Purpose: Illustrate the distribution of a dataset.
• Example Use Case: Representing the frequency distribution of test scores.
6. Heatmaps:
• Purpose: Visualize the magnitude of a phenomenon in a matrix format.
• Example Use Case: Displaying website traffic over different hours and days.
7. Box Plots (Box-and-Whisker Plots):
• Purpose: Display the distribution of a dataset, showing outliers and quartiles.
• Example Use Case: Comparing the distribution of salaries in different departments.
8. Bubble Charts:
• Purpose: Extend scatter plots by introducing a third dimension through the size of bubbles.
 • Example Use Case: Displaying population, GDP, and life expectancy for different countries.
9. Treemaps:
• Purpose: Represent hierarchical data as nested rectangles.
• Example Use Case: Visualizing file sizes and structures on a computer.

Q5 Describe The Steps Involved In Data Mining.

Ans.
Data mining involves the process of discovering patterns, trends, correlations, and insights from large datasets. The data
mining process typically follows a series of steps to transform raw data into valuable information.
Steps Involved In Data Mining:
1. Problem Definition:
• Objective Definition - Clearly define the business problem or objective that data mining aims to address.
Understand the goals and desired outcomes.
• Scope Definition - Define the scope of the data mining project, including the data sources, variables of interest,
and any constraints.
2. Data Exploration:
• Data Collection - Gather the relevant data from various sources, such as databases, spreadsheets, logs, or external
datasets.
• Data Description - Explore and describe the dataset, including the size, structure, and basic statistical summaries
of the variables.
• Data Cleaning - Handle missing values, outliers, and inconsistencies in the dataset. Clean the data to ensure its
quality and reliability.
3. Data Pre-Processing:
• Data Transformation - Normalize or scale numerical features, encode categorical variables, and perform other
transformations to prepare the data for analysis.
• Data Reduction - Reduce dimensionality through techniques like Principal Component Analysis (PCA) or feature
selection to improve computational efficiency.
• Data Sampling - Create a representative subset of the data for initial analysis or model development, especially
when dealing with large datasets.
4. Model Building:
• Algorithm Selection - Choose appropriate data mining algorithms based on the nature of the problem and the
characteristics of the data.
• Model Training - Train the selected model on a portion of the dataset, allowing it to learn patterns and
relationships from the data.
• Model Evaluation - Assess the performance of the model using evaluation metrics, such as accuracy, precision,
recall, or F1 score. Validate the model on a separate dataset.
5. Interpretation and Evaluation:
• Interpret Results - Analyze and interpret the results obtained from the data mining model. Understand the
patterns and insights discovered.
• Evaluate Business Impact - Assess the practical implications of the results for the business or problem at hand.
Determine the value and impact of the insights.
6. Deployment:
• Implement Models - If the model proves effective, deploy it into the operational environment. Integrate the
model into business processes for real-time decision-making.
• Monitoring and Maintenance - Continuously monitor the performance of the deployed model and update it as
needed. Ensure that the model remains accurate and relevant over time.
7. Communication of Results:
• Visualization and Reporting - Communicate the results of the data mining process using visualizations, reports,
and dashboards. Make the findings accessible to stakeholders.
• Documentation - Document the entire data mining process, including methodologies, assumptions, and decisions
made throughout the project.
8. Feedback and Iteration:
• Feedback Loop - Establish a feedback loop to incorporate insights and lessons learned into future data mining
projects. Continuously improve the process.
• Iterate as Needed - Iterate on the data mining process based on feedback and evolving business requirements.
Refine models and techniques for better results.

Module 3 – Classification.
Q1 Explain Decision Tree Based Classification Approach With Example.
Ans.
Decision tree-based classification is a popular machine learning approach used for both predictive modeling and decision
support. The decision tree is a tree-like model where each node represents a decision or a test on an attribute, each branch
represents the outcome of the test, and each leaf node represents the class label or the decision.
Decision Tree-Based Classification Process:
1. Data Collection:
• Collect a dataset with labeled examples. Each example consists of a set of attributes and the corresponding class
label.
2. Data Preprocessing:
• Preprocess the data by handling missing values, encoding categorical variables, and splitting the dataset into
training and testing sets.
3. Decision Tree Construction:
• Use a decision tree algorithm (e.g., ID3, C4.5, CART) to construct the tree. The algorithm selects the best
attribute at each node based on criteria such as information gain or Gini impurity.
4. Decision Tree Training:
• Train the decision tree on the training dataset. The tree is recursively grown by making decisions at each node,
splitting the data based on the selected attribute.
5. Decision Making (Classification):
• Once the decision tree is trained, it can be used to classify new, unseen instances. Starting from the root node,
each instance traverses the tree based on the attribute tests until it reaches a leaf node, which corresponds to the
predicted class label.
Example:
Let's consider a simple example of classifying whether a person will play golf based on weather conditions. The dataset
includes the following attributes: Outlook, Temperature, Humidity, and Wind.
Dataset:
 Outlook Temperature Humidity Wind Play Golf
Sunny Hot High Weak No
Sunny Hot High Strong No
Overcast Hot High Weak Yes
Rainy Mild High Weak Yes
Rainy Cool Normal Weak Yes
Rainy Cool Normal Strong No
Overcast Cool Normal Strong Yes
Sunny Mild High Weak No
Sunny Cool Normal Weak Yes
Rainy Mild Normal Weak Yes
Sunny Mild Normal Strong Yes
Overcast Mild High Strong Yes
Overcast Hot Normal Weak Yes
Rainy Mild High Strong No

Decision Tree:
Outlook
/ | \
Sunny Overcast Rainy
/ \ / / \
Humidity Wind Humidity
/ \ /\ / \
High Normal Weak Strong
/ | | | |
No Yes Yes Yes No

Q2 What Are The Various Methods For Estimating A Classifiers Accuracy.

Ans.
Several methods can be used to estimate the accuracy of a classifier, which is a measure of how well the model performs
on a given dataset. The choice of a specific method depends on factors such as the nature of the data, the availability of
labeled samples, and the goals of the analysis.
Various Methods For Estimating Classifier Accuracy:
1. Train-Test Split:
• Method:
o Split the dataset into two parts: a training set and a testing set.
o Train the classifier on the training set and evaluate its performance on the independent testing set.
• Advantages:
o Simple and quick to implement.
o Provides a realistic estimate of performance on new, unseen data.
• Considerations:
 o Randomness in the split can impact results. Cross-validation helps mitigate this.
2. Cross-Validation:
• Method:
o Divide the dataset into k subsets (folds).
o Train the classifier on k-1 folds and evaluate on the remaining fold.
o Repeat this process k times, rotating the evaluation fold each time.
o Calculate the average performance across all folds.
• Advantages:
o Provides a more robust estimate of performance by reducing the impact of dataset variability.
• Considerations:
o Time-consuming, especially with large datasets.
3. Stratified Cross-Validation:
• Method:
o Similar to cross-validation but ensures that each fold has a similar class distribution to the overall dataset.
o Particularly useful when dealing with imbalanced datasets.
• Advantages:
o Helps address class imbalance issues.
o Produces more representative performance estimates.
4. Leave-One-Out Cross-Validation (LOOCV):
• Method:
o Special case of k-fold cross-validation where k is set to the number of samples in the dataset.
o Train the model on all but one sample and evaluate on the left-out sample.
o Repeat this process for each sample, calculating the average performance.
• Advantages:
o Provides an unbiased estimate with a smaller variance, especially for small datasets.
• Considerations:
o Computationally expensive for large datasets.
5. Bootstrapping:
• Method:
o Randomly sample with replacement from the dataset to create multiple bootstrap samples.
o Train the classifier on each bootstrap sample and evaluate on the original dataset.
o Calculate the average performance across all bootstrap samples.
• Advantages:
o Handles limited data by generating multiple variations.
o Provides estimates of variability through confidence intervals.
6. Holdout Validation:
• Method:
o Similar to train-test split but with an additional validation set.
o Split the dataset into training, validation, and testing sets.
o Train the classifier on the training set, tune hyperparameters on the validation set, and evaluate on the testing set.
• Advantages:
o Useful for tuning hyperparameters without contaminating the test set.
o Particularly relevant when dealing with complex models with many hyperparameters.
7. Receiver Operating Characteristic (ROC) Curves:
• Method:
o Plot the true positive rate (sensitivity) against the false positive rate (1-specificity) at various threshold settings.
o Assess the classifier's ability to discriminate between classes.
• Advantages:
o Provides insights into classifier performance across different trade-offs between sensitivity and specificity.
8. Precision-Recall Curves:
 • Method:
o Plot precision against recall at various threshold settings.
o Particularly useful when dealing with imbalanced datasets where class distribution is skewed.
• Advantages:
o Offers a more informative view of classifier performance, especially when one class is rare.
9. F1 Score:
• Method:
o Combines precision and recall into a single metric, providing a balance between the two.
o Particularly useful when precision and recall need to be considered together.
• Advantages:
o Useful when there is an uneven class distribution.

Q3 What Are The Various Issues Regarding Classifications And Prediction.

Ans.
Classifications and predictions in machine learning and data mining come with various challenges and issues. Addressing
these challenges is crucial for building accurate and reliable models.
Common Issues Related To Classifications And Predictions:
1. Imbalanced Datasets:
• Issue:
o When one class significantly outnumbers the other(s), leading to biased model training.
• Solution:
o Resampling techniques (oversampling minority class, under sampling majority class), using appropriate
evaluation metrics (precision, recall, F1 score), or using ensemble methods.
2. Overfitting:
• Issue:
o When a model learns the training data too well, capturing noise and irrelevant patterns that do not generalize to
new data.
• Solution:
o Regularization techniques, cross-validation, reducing model complexity, or using ensemble methods.
3. Underfitting:
• Issue:
o When a model is too simple to capture the underlying patterns in the data, leading to poor performance.
• Solution:
o Increasing model complexity, using more features, or selecting a more sophisticated algorithm.
4. Data Quality:
• Issue:
o Poor quality, noisy, or missing data can negatively impact model performance.
• Solution:
o Data preprocessing, handling missing values, outlier detection, and ensuring data quality before model training.
5. Curse of Dimensionality:
• Issue:
o As the number of features increases, the data becomes more sparse, and the model may struggle to generalize.
• Solution:
o Feature selection, dimensionality reduction techniques (e.g., PCA), or using algorithms robust to high-
dimensional spaces.
6. Computational Complexity:
 • Issue:
o Some algorithms may be computationally expensive, making them impractical for large datasets or real-time
applications.
• Solution:
o Choosing algorithms that scale well with data size, optimizing code, or using distributed computing resources.
7. Interpretability:
• Issue:
o Complex models may lack interpretability, making it challenging to understand and explain the decision-making
process.
• Solution:
o Choosing simpler models, using interpretable algorithms, or employing model-agnostic interpretability
techniques.
8. Handling Categorical Data:
• Issue:
o Some algorithms may struggle with categorical variables or require additional preprocessing.
• Solution:
o Encoding techniques (one-hot encoding, label encoding) or using algorithms that handle categorical data directly.

Module 4 – Clustering.
Q1 Explain K-Means And K-Medoids Algorithm.
Ans.
K-Means Algorithm:
K-Means is a clustering algorithm that partitions a dataset into K clusters, where each data point belongs to the cluster
with the nearest mean (centroid). The algorithm aims to minimize the sum of squared distances between data points and
their assigned cluster centroids.
Steps Of The K-Means Algorithm:
1. Initialization:
• Randomly select K initial centroids, one for each cluster.
2. Assignment:
• Assign each data point to the cluster whose centroid is the closest (usually using Euclidean distance).
3. Update Centroids:
• Recalculate the centroids as the mean of all data points in each cluster.
4. Repeat:
• Repeat steps 2 and 3 until convergence (when centroids no longer change significantly) or a specified number of
iterations is reached.
5. Output:
• The final clusters and their centroids.

K-Medoids Algorithm:
K-Medoids is a variation of K-Means that, instead of using the mean as the centroid, uses the actual data point from the
cluster that minimizes the sum of distances to other points in the cluster. This makes K-Medoids more robust to outliers,
as the medoid is less sensitive to extreme values.
Steps Of The K-Medoids Algorithm:
1. Initialization:
• Randomly select K initial data points as medoids.
2. Assignment:
• For each data point, assign it to the cluster represented by the closest medoid (using a distance metric such as
Euclidean distance).
3. Update Medoids:
• For each cluster, select the data point that minimizes the sum of distances to other points in the cluster as the new
medoid.
4. Repeat:
• Repeat steps 2 and 3 until convergence or a specified number of iterations is reached.
5. Output:
• The final clusters and their medoids.

Q2 Difference Between Agglomerative And Divisive Clustering Method.

Ans.

Agglomerative Clustering. Divisive Clustering.

1 It Is Bottom-Up Approach. 1 It Is Top-Down Approach.
2 Each Data Point Starts In Its Own Cluster, And The 2 All Data Points Start In A Single Cluster, And The
Algorithm Recursively Merges The Closest Pairs Of Algorithm Recursively Splits The Cluster Into Smaller
Clusters Until A Single Cluster Containing All The Sub-Clusters Until Each Data Point Is In Its Own
Data Points Is Obtained. Cluster.
3 Agglomerative Clustering Is Generally More 3 Comparatively Less Expensive As Divisive Clustering
Computationally Expensive, Especially For Large Only Requires The Calculation Of Distances Between
Datasets As This Approach Requires The Calculation Sub-Clusters, Which Can Reduce The Computational
Of All Pairwise Distances Between Data Points, Burden.
Which Can Be Computationally Expensive.
4 Agglomerative Clustering Can Handle Outliers Better 4 Divisive Clustering May Create Sub-Clusters Around
Than Divisive Clustering Since Outliers Can Be Outliers, Leading To Suboptimal Clustering Results.
Absorbed Into Larger Clusters
5 Agglomerative Clustering Tends To Produce More 5 Divisive Clustering Can Be More Difficult To
Interpretable Results Since The Dendrogram Shows Interpret Since The Dendrogram Shows The Splitting
The Merging Process Of The Clusters, And The User Process Of The Clusters, And The User Must Choose
Can Choose The Number Of Clusters Based On The A Stopping Criterion To Determine The Number Of
Desired Level Of Granularity. Clusters.
6 Scikit-Learn Provides Multiple Linkage Methods For 6 Divisive Clustering Is Not Currently Implemented In
Agglomerative Clustering, Such As “Ward,” Scikit-Learn.
“Complete,” “Average,” And “Single,”
7 Here Are Some Of The Applications In Which 7 Here Are Some Of The Applications In Which
Agglomerative Clustering Is Used : Divisive Clustering Is Used :

Image Segmentation, Customer Segmentation, Social Market Segmentation, Anomaly Detection, Biological
Network Analysis, Document Clustering, Genetics, Classification, Natural Language Processing, Etc.
Genomics, Etc., And Many More.
Module 5 – Mining Frequent Patterns And Association.
Q1 Explain Apriori Algorithm And Steps Of Apriori Algorithm.
Ans.
The Apriori algorithm is a popular algorithm for mining frequent itemsets and generating association rules from
transactional databases. It was proposed by Rakesh Agrawal and Ramakrishnan Srikant in 1994. The Apriori algorithm
works based on the "apriori property," which states that if an itemset is frequent, then all of its subsets must also be
frequent. The algorithm uses this property to efficiently discover frequent itemsets.
Steps of the Apriori Algorithm:
1. Initialize:
• Create a table to store the support count of each itemset.
• Scan the transaction database to count the support of each individual item.
2. Generate Frequent 1-Itemsets:
• Identify frequent 1-itemsets by filtering out items with support below a predefined threshold (minimum support).
3. Generate Candidate 2-Itemsets:
• Create candidate 2-itemsets by combining frequent 1-itemsets. For each pair of frequent 1-itemsets {A} and {B},
generate {A, B} if the first (k-1) items of A are equal to the first (k-1) items of B.
4. Scan Database for Support Count:
• Scan the transaction database to count the support of each candidate 2-itemset.
• Prune candidate 2-itemsets that do not meet the minimum support threshold.
5. Generate Candidate k-Itemsets:
• Create candidate k-itemsets by joining frequent (k-1)-itemsets. For each pair of frequent (k-1)-itemsets {A} and
{B}, generate {A, B} if the first (k-2) items of A are equal to the first (k-2) items of B.
6. Scan Database for Support Count (Repeat):
• Scan the transaction database to count the support of each candidate k-itemset.
• Prune candidate k-itemsets that do not meet the minimum support threshold.
7. Repeat Until No More Frequent Itemsets:
• Repeat steps 5 and 6 to generate candidate k-itemsets and scan the database until no more frequent itemsets can be
found.
8. Generate Association Rules:
• Use the frequent itemsets to generate association rules that meet a predefined confidence threshold.
• An association rule has the form A -> B, where A and B are itemsets, and the rule's confidence is the ratio of the
support of {A, B} to the support of {A}.

Q2 Explain Market Basket Analysis With An Example.

Ans.
Market Basket Analysis (MBA) is a data mining technique that identifies associations between products or items
frequently purchased together. It is commonly used in retail and e-commerce to understand customer purchasing patterns,
improve product placement, and optimize marketing strategies. The analysis is based on transactional data, where each
transaction represents a customer's purchase.
Steps in Market Basket Analysis:
1. Data Collection:
• Gather transactional data that includes information about items purchased by customers in various transactions.
2. Data Preprocessing:
 • Clean and preprocess the data, ensuring that it is in a suitable format for analysis.
3. Calculate Support:
• Calculate the support for each item or itemset, which represents the proportion of transactions that contain that
item or itemset.
• Support(Item) = (Transactions containing Item) / (Total Transactions)
4. Set Minimum Support Threshold:
• Define a minimum support threshold to filter out infrequent items or itemsets.
5. Identify Frequent Itemsets:
• Find all itemsets that meet the minimum support threshold.
• These itemsets are considered frequent and are the basis for further analysis.
6. Calculate Confidence:
• Calculate the confidence for association rules, representing the likelihood that if Item A is purchased, Item B will
also be purchased.
• Confidence(A -> B) = Support(A ∪ B) / Support(A)
7. Set Minimum Confidence Threshold:
• Define a minimum confidence threshold to filter out weak association rules.
8. Generate Association Rules:
• Identify association rules that meet the minimum confidence threshold.
• These rules provide insights into the relationships between different items.

Q2 Explain Multilevel And Multidimensional Association Rule Mining In Detail.

Ans.
Multilevel Association Rule Mining:
In multilevel association rule mining, the goal is to discover associations at different levels of granularity. It involves
hierarchically organizing data into levels or layers, and association rules are then mined at each level.
Steps:
1. Hierarchical Data Organization:
• Organize the data in a hierarchical or layered structure. This structure can be based on categorical attributes or
other relevant dimensions.
2. Rule Mining at Each Level:
• Apply traditional association rule mining techniques (e.g., Apriori algorithm) at each level of the hierarchy
independently.
• Discover association rules specific to each level of granularity.
3. Inter-Level Analysis:
• Analyze the discovered rules across different levels to identify patterns that exist across multiple levels or to
understand how rules evolve as they move across levels.
Example:
Consider a retail scenario with a product hierarchy: Department > Category > Subcategory > Product. Multilevel
association rule mining might involve discovering rules at each level of the product hierarchy, such as rules related to
department-level products, category-level products, and so on.
Multidimensional Association Rule Mining:
Multidimensional association rule mining involves analyzing associations in a multidimensional space, where the dataset
has multiple dimensions or attributes. It extends traditional association rule mining to handle complex data structures.
Steps:
1. Define Multidimensional Space:
• Identify multiple dimensions or attributes in the dataset. Each dimension represents a different aspect or feature.
2. Cube Construction:
• Create a multidimensional cube (data cube) where each cell represents a combination of values from different
dimensions.
• The cube is often represented using a hypercube structure, with each dimension forming an axis.
3. Rule Mining in the Cube:
• Apply association rule mining techniques within the multidimensional cube.
• Discover rules that involve combinations of values from different dimensions.
4. Analyze Cross-Dimensional Patterns:
• Analyze the discovered rules to identify interesting patterns that involve multiple dimensions.
• Understand how the presence or absence of certain values in one dimension affects the presence of values in
another dimension.
Example:
Consider a sales dataset with dimensions like Product, Time, and Region. Multidimensional association rule mining might
involve discovering rules that describe how sales of a specific product vary across different regions and time periods
simultaneously.

Module 6 – Web Mining.

Q1 What Is Web Mining.
Ans.
Web mining refers to the process of discovering and extracting valuable information, patterns, and knowledge from web
data. It involves the application of data mining techniques to analyze data collected from the World Wide Web. Web
mining can be broadly categorized into three main types, each focusing on different aspects of web data.
Key Components of Web Mining:
1. Data Collection:
• Gathering data from various sources on the web, including web pages, databases, logs, and user interactions.
2. Preprocessing:
• Cleaning and transforming raw web data into a suitable format for analysis.
• Removing noise, handling missing values, and converting unstructured data into a structured format.
3. Pattern Discovery:
• Applying data mining algorithms to discover patterns, associations, or trends in the web data.
• Utilizing techniques such as clustering, classification, and association rule mining.
4. Evaluation and Interpretation:
• Assessing the discovered patterns and evaluating their significance.
• Interpreting the results in the context of the specific goals and objectives.
Applications of Web Mining:
1. Search Engine Optimization (SEO):
• Analyzing web content and structure to improve search engine rankings.
• Keyword analysis and identification of relevant content.
2. Personalized Content Delivery:
 • Recommending personalized content or products based on user behavior.
• Customizing web experiences for individual users.
3. E-Commerce and Marketing:
• Analyzing user behavior to optimize product recommendations.
• Targeted advertising and marketing strategies.
4. Web Security:
• Identifying and preventing cyber threats and attacks.
• Monitoring and detecting suspicious activities.
5. Social Media Analysis:
• Analyzing user interactions on social media platforms.
• Sentiment analysis and trend identification.
6. Business Intelligence:
• Extracting insights from web data for informed decision-making.
• Competitor analysis and market research.

Q2 Explain Page Rank Technique In Detail.

Ans.
PageRank is an algorithm developed by Larry Page and Sergey Brin, the founders of Google, to measure the importance
of webpages within a network of interconnected pages. It is a link analysis algorithm that assigns a numerical weight or
score to each page on the web, with the purpose of ranking pages in search engine results. PageRank is a fundamental
component of Google's search algorithm and plays a crucial role in determining the relevance and importance of web
pages.
Key Concepts of PageRank:
1. Link Graph:
• The web is represented as a directed graph where nodes are web pages, and edges are hyperlinks between pages.
• The link graph represents the structure and connectivity of the web.
2. PageRank Score:
• Each page is assigned a numerical PageRank score, which reflects its importance in the link graph.
• The higher the PageRank score, the more influential or authoritative the page is considered.
3. Damping Factor (d):
• PageRank introduces a damping factor (usually denoted by 'd') to model the probability that a user will continue
clicking on links rather than jumping to a new page.
• Commonly, the damping factor is set to 0.85, meaning there is an 85% chance of following a link on a page.
PageRank Calculation:
1. Initialization:
• Assign an initial PageRank score to each page in the web graph. Commonly, all pages are given an equal
probability (1/N), where N is the total number of pages.
2. Iteration:
• Iterate through a specified number of rounds or until convergence.
• In each iteration, update the PageRank scores for each page based on the scores of the pages linking to it.
3. PageRank Formula:
• The PageRank score for a page 'i' is calculated as a combination of two factors: the contribution from incoming
links and the damping factor.
 • The formula is: PR(i)=(1−d)+d×( PR(j)/L(j)), where 'j' represents pages linking to page 'i', and 'L(j)' is the total
number of outgoing links from page 'j'.
4. Normalization:
• Normalize the PageRank scores to ensure they sum up to 1 across all pages in the graph.
5. Convergence:
• Check for convergence by comparing the PageRank scores of successive iterations. If the scores stabilize, the
algorithm has converged.

Q3 Explain Web Structure Mining And Web Usage Mining.

Ans.
Web Structure Mining:
Web Structure Mining involves the analysis and discovery of patterns and relationships within the hyperlink structure of
the World Wide Web. It explores the linkages between web pages, the structure of websites, and the organization of
information on the web.
Objectives:
1. Identify the relationships and patterns between web pages.
2. Understand the hierarchical organization of websites.
3. Discover clusters or groups of related pages.
Techniques:
1. Link Analysis:
• Examines the structure of hyperlinks between web pages.
• Algorithms like PageRank and HITS (Hypertext Induced Topic Selection) fall under this category.
2. Clustering:
• Groups web pages into clusters based on link structure.
• Identifies related pages that may share a common theme or topic.
3. Classification:
• Assigns categories or labels to web pages based on their link structures.
• Determines the type of content or information on a page.

Web Usage Mining:

Web Usage Mining involves the discovery of patterns and knowledge from user interaction data collected during their
usage of a website. It analyzes the logs and records of user activities to understand user behavior, preferences, and
navigation patterns.
Objectives:
1. Analyze user interactions with a website.
2. Identify usage patterns and trends.
3. Personalize content and services based on user preferences.
Techniques:
1. Preprocessing:
• Cleaning and preparing log data for analysis.
 • Handling missing values, removing noise, and filtering irrelevant information.
2. Pattern Discovery:
• Analyzing user behavior patterns, sequences, and associations.
• Techniques include clustering, sequential pattern mining, and association rule mining.
3. Recommendation Systems:
• Recommending content or products based on user preferences.
• Collaborative filtering and content-based recommendation approaches.
4. Sessionization:
• Dividing user interactions into sessions or visits.
• Understanding the sequence of pages visited during a session.

Q4 Explain CLARANS Extension In Web Mining.

Ans.
CLARANS (Clustering Large Applications based on Randomized Search) is a clustering algorithm used in data mining
and can be applied to web mining for clustering large datasets. The extension of CLARANS in web mining involves using
this algorithm for the clustering of web data, helping to discover patterns, groups, or structures within the data.
Key Features of CLARANS:
1. Medoid-Based Clustering:
• CLARANS is a medoid-based clustering algorithm, meaning it identifies cluster representatives (medoids) and
assigns data points to the nearest medoid.
2. Density-Based:
• It is a density-based algorithm, suitable for discovering clusters with varying shapes and sizes.
3. Randomized Search:
• CLARANS employs a randomized search strategy to find the optimal medoids efficiently.
• The algorithm explores different data points as potential medoids to discover the most suitable representatives.
4. Handling Noise:
• CLARANS is robust to noise and outliers in the dataset.
Application of CLARANS in Web Mining:
1. Web Document Clustering:
• CLARANS can be applied to cluster web documents based on their content or features.
• It helps in organizing and categorizing large sets of web documents, making it easier to navigate and retrieve
relevant information.
2. User Behavior Clustering:
• In web usage mining, CLARANS can cluster users based on their behavior patterns.
• It helps in identifying groups of users with similar navigation patterns, preferences, or interests.
3. Session Clustering:
• CLARANS can be used to cluster user sessions based on the sequence of pages visited.
• This is valuable for understanding how users navigate through a website and tailoring the site's structure to
improve user experience.
4. Anomaly Detection:
• CLARANS can help identify anomalous patterns or outliers in web data.
• This is useful for detecting unusual user behavior, potential security threats, or abnormalities in web traffic.
Q1)Explain KDD process with neat diagram.also state any five
application of data mining(also for 10m)

What is KDD?

1. KDD stands for Knowledge Discovery in Databases.

2. It’s the process of finding useful knowledge from large amounts of data.
3. The main goal is to identify patterns and extract meaningful information.
4. KDD is used in fields like Artificial Intelligence, Machine Learning, Pattern
Recognition, and Data Visualization.
5. The diagram (Figure 5.1) shows the steps in the KDD process.

Steps in the KDD Process:

1. Data Cleaning:
○ Removes incorrect or inconsistent data.
2. Data Integration:
○ Combines data from multiple sources.
3. Data Selection:
○ Picks only the data needed for analysis from the database.
4. Data Transformation:
○ Changes data into a format suitable for analysis (e.g., summarizing
data).
 5. Data Mining:
○ Uses advanced techniques to find patterns in the data.
6. Pattern Evaluation:
○ Checks the patterns to see if they are meaningful or interesting.
7. Knowledge Presentation:
○ Presents the discovered knowledge using visualizations or reports.

Advantages of KDD

1. Better decisions: KDD provides useful insights that help organizations

make smarter choices.
2. Saves time and money: KDD automates repetitive tasks and prepares
data for analysis, making the process more efficient.
3. Improved customer service: By understanding customer needs and
preferences, organizations can offer better services.
4. Fraud detection: KDD identifies patterns and unusual activities in data,
which helps detect fraud.
5. Predicting trends: KDD builds models to predict future patterns and
trends.

Disadvantages of KDD

1. Privacy issues: Collecting and analyzing large amounts of data, including

sensitive information, can raise privacy concerns.
2. Complex process: KDD requires expert knowledge and skills to carry out
and interpret properly.
3. Unintended effects: If data or models are poorly handled, KDD can cause
issues like bias or unfair outcomes.
4. Depends on data quality: Poor-quality data (inaccurate or inconsistent)
can lead to misleading results.
5. Expensive: KDD needs significant investments in tools, software, and
skilled workers.
6. Overfitting problem: If the model focuses too much on training data
details, it may perform poorly on new data.
Applications of KDD (Knowledge Discovery in Databases)

1. Business and Marketing:

○ Helps analyze customer behavior and preferences to develop
targeted marketing strategies.
○ Identifies profitable customers and segments for better
decision-making.
2. Healthcare:
○ Assists in diagnosing diseases by analyzing patient data.
○ Identifies patterns in medical records for improving treatment plans.
3. Fraud Detection:
○ Detects anomalies in financial transactions or activities that may
indicate fraud.
○ Used in banking and insurance to reduce fraud-related losses.
4. Retail and E-commerce:
○ Predicts product demand by analyzing sales trends.
○ Improves inventory management and optimizes supply chains.
5. Telecommunications:
○ Detects network issues and optimizes services.
○ Analyzes call records to identify patterns in customer usage.
6. Education:
○ Tracks student performance to identify learning patterns.
○ Helps design personalized learning paths and curriculums.
7. Social Media Analysis:
○ Analyzes user behavior to recommend relevant content.
○ Monitors trends, opinions, and sentiments for brand management.
8. Scientific Research:
○ Analyzes large datasets in fields like genetics, astronomy, and
physics to discover new patterns or relationships.
9. Security:
○ Monitors patterns to identify cybersecurity threats.
○ Detects unusual activities in systems to prevent breaches.
10. Environmental Monitoring:
○ Analyzes weather patterns for climate research.
○ Identifies trends in pollution or resource usage.
Q2)Explain k-means clustering algo and draw flowchart with advantage and
disadvantage(5m)

Clustering:

1. Clustering is a type of unsupervised learning.

2. It is a data mining method used to group similar data items without prior
knowledge of the groups.
3. It involves dividing data into smaller groups called clusters.
4. Clustering methods are used in fields like Marketing, Biology, and
Insurance.

K-Means Clustering Algorithm:

1. K-Means is a partitioning method.

2. It is the simplest unsupervised learning algorithm.
3. The algorithm divides the data into 'K' clusters. Each data point belongs
to the cluster with the closest center (mean), which acts as a
representative.
4. This process creates groups within the data.
5. K is a positive whole number.
Steps in K-Means Clustering:

1. Choose K centers for the clusters. These centers should be far apart.
2. Group the data into clusters based on which center is closest to each data
point.
3. After grouping, calculate new centers for the clusters based on the data
within them.
4. Repeat the process, grouping data based on the updated centers.
5. Continue until the cluster centers no longer change and no data moves
between clusters.

Advantages of K-Means Clustering:

1. Simple and Easy to Implement:

K-Means is straightforward to understand and implement, even for
beginners.
2. Fast and Efficient:
It works efficiently with large datasets, especially when the number of
clusters is small.
3. Scales Well with Large Data:
Handles larger datasets effectively, making it practical for many
applications.
4. Works Well with Clear Clusters:
Performs well when the clusters are distinct and non-overlapping.
5. Flexibility:
Can be used with different types of data if an appropriate distance metric is
chosen.
6. Easily Adaptable:
It can be modified to suit specific needs, such as adding weights or using
different distance measures.

Disadvantages of K-Means Clustering:

1. Fixed Number of Clusters:

You need to specify the number of clusters (K) beforehand, which may not
be known.
 2. Sensitive to Initialization:
The initial placement of cluster centers can affect the final output (may lead
to suboptimal clusters).
3. Assumes Spherical Clusters:
K-Means assumes clusters are circular or spherical and may not work well
for irregularly shaped clusters.
4. Sensitive to Outliers and Noise:
Outliers can skew the cluster centers and affect the accuracy of clustering.
5. Requires Numerical Data:
It is primarily suited for numerical data, limiting its use with categorical data
unless adapted.
6. May Get Stuck in Local Minima:
K-Means can converge to a local minimum, leading to suboptimal clusters,
especially with random initialization.
7. Cluster Size Imbalance:
Does not handle clusters of varying sizes and densities well, as it assumes
clusters are of similar size.

Q3)Explain the concept of market basket analysis with example(5m)

Market Basket Analysis:

Market Basket Analysis is a data mining technique used to find patterns in

customer purchases, especially in retail. It identifies the products that are often
bought together and helps businesses plan promotions, offers, and sales
strategies.

For example:

● In sales and marketing, this method improves customer service,

increases cross-selling, and boosts direct mail responses.
● In customer retention, it predicts which customers might stop buying.
● In risk and fraud detection, it identifies unusual behavior.
How Market Basket Analysis Works:

It uses Association Rules written as {IF} -> {THEN}:

1. Antecedent (IF): The first item or group of items bought (e.g., a domain).
2. Consequent (THEN): The related item or group often bought with it (e.g.,
plugins or extensions).

For example: If a customer buys a domain, they are likely to buy

plugins/extensions.
This helps predict customer behavior and design product bundles or offers,
increasing sales and revenue.

Q4)What is dimensions modeling(5m)

Dimensional Modeling:

● Dimensional modeling is a logical design technique used for building data

warehouses.
● It is the foundation of many commercial OLAP (Online Analytical
Processing) tools available today.
● This model is based on the relational database model but with specific
rules.
● It is one of the most effective methods for providing data to users in a data
warehouse.

Structure of Dimensional Models:

● Every dimensional model consists of:

1. A fact table, which has a composite key and contains numerical
data.
2. Dimension tables, which are smaller and describe the context of
the facts
Q5)What is web mining ? explain web structure mining and web usage
mining in detail(10m)

What is Web Mining?

Web mining applies data mining techniques to extract knowledge from web data,
like web pages, hyperlinks, and website usage logs. It helps discover useful
patterns from large datasets. Web mining processes involve:

● Collecting data
● Preprocessing data
● Discovering knowledge
● Analyzing patterns

The internet's importance makes web mining a valuable research area. It focuses
on extracting knowledge from web data, using at least one of the following:

● Web content
● Structure
● Usage (web logs)

Web mining can be divided into three categories:

1. Web Content Mining

2. Web Structure Mining
3. Web Usage Mining

Each category discovers hidden, useful information in different ways.

Web Content Mining

This method extracts meaningful data, information, or knowledge from web page
content. It scans and analyzes texts, images, and groups of web pages.

Key Points:

● Web content mining handles semi-structured or unstructured data,

unlike traditional data mining, which deals with structured data.
● It is different from text mining because of the unique structure of web data.
Approaches in Web Content Mining:

1. Agent-Based Approach:
Involves intelligent systems to find and filter information:
○ Intelligent Search Agents: Use user profiles and domain
characteristics to find relevant information.
○ Information Filtering/Categorization: Retrieve, filter, and
categorize documents using retrieval techniques.
○ Personalized Web Agents: Learn user preferences and find web
information based on similar users.
2. Data-Based Approach:
This organizes semi-structured web data into structured formats, enabling
easier analysis using database queries and mining tools.

Web Structure Mining

Web structure mining analyzes the organization and relationships between web
pages through hyperlinks. It uses graph theory to understand the structure of
websites.

Two Types of Web Structure Mining:

1. Hyperlink Patterns:
Analyzes connections between pages, with hyperlinks serving as bridges
between locations.
 2. Document Structure:
Examines the tree-like structure of web pages using HTML or XML tags.

Key Terms:

● Web Graph: A directed graph representing web pages (nodes) and

hyperlinks (edges).
● In-Degree: The number of links pointing to a page.
● Out-Degree: The number of links from a page.

An example is PageRank (used by Google), which ranks pages based on the

number and quality of links pointing to them.

Tasks in Link Mining (Part of Web Structure Mining):

1. Link-Based Classification:
Predicts the category of a web page using its content, links, and HTML
tags.
2. Link-Based Clustering:
Groups similar web pages together and separates dissimilar ones.
3. Link Type Prediction:
Determines the type or purpose of a link between two pages.
4. Link Strength and Cardinality:
Measures the importance or number of links between pages.

Q6)Write shot note on web usage mining,also state its any two
applications(5m)

What is Web Usage Mining?

Web Usage Mining focuses on analyzing user behavior while interacting with the
web. It discovers patterns in user navigation through data like web logs (records
of web activity). These patterns are used to improve personalization, website
design, system performance, business intelligence, and more.
The main data available from users is their path through web pages (the
sequence of pages they visit). While most tools analyze text, they often ignore
valuable link information.

Web usage mining uses four main techniques to analyze user navigation
patterns:

1. Association Rule Mining

● Association rules identify relationships between items in a dataset. In web

usage mining, they help discover which pages are frequently visited
together.
● Example: If users visit Page X, they often also visit Page Y (rule: X => Y).
● These insights help reorganize website content and recommend related
items (e.g., cross-selling products).

2. Sequential Patterns

● Sequential patterns identify recurring sequences in user navigation,

including the order in which events occur.
● Unlike association rules, sequential patterns consider time in user
behavior.
● Algorithms:
○ Some algorithms, like GSP and AprioriAll, modify association rule
mining methods to extract sequences.
○ Others, like WAP-mine, use advanced structures (e.g., trees) for
better performance in analyzing access patterns.

3. Clustering

● Clustering groups similar items based on their characteristics or behavior.

In web usage mining, clustering organizes users or pages into groups.
● User Clustering: Groups users with similar behaviors to analyze their
patterns or for market segmentation in e-commerce.
 ● Page Clustering: Groups web pages based on user visits.
● Techniques:
○ Similarity graphs (based on time spent on pages).
○ Genetic algorithms and user feedback.
○ K-means clustering (a popular method).
○ Graph-based clustering (linking visited pages and weighting
connections based on frequency).

4. Classification Mining

● Classification identifies rules to categorize items into specific groups based

on shared attributes.
● In web usage mining, classification creates user profiles based on
navigation patterns or demographic data.
● These profiles help classify new data, like identifying users who may
access specific types of server files.

Application

1. Improvement of Web site design

2. Privatization of web content
3. Pre - recovery