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DM - Ecom - 24 - 25 - Content Marketing

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35 views42 pages

DM - Ecom - 24 - 25 - Content Marketing

Uploaded by

rita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Content Marketing

Digital Marketing & E-Commerce 2024/2025


Why Content Marketing is Crucial

SEO Content

Digital Marketing & E-Commerce 2024/2025


Why Content Marketing is Crucial

Content is king.

Digital Marketing & E-Commerce 2024/2025


Why Content Marketing is Crucial
Is a segment of the marketing strategy, that has the goal of attracting,
engaging and retaining an audience, by sharing different types of
content.

You can use Content Marketing to influence every step of the Marketing
Funnel.

Digital Marketing & E-Commerce 2024/2025


Types of Content

Digital Marketing & E-Commerce 2024/2025


Why Content Marketing is Crucial

Podcast - ex: Wells


Awareness

Interest Blog Post - ex: Barkyn

Consideration Infographic - ex: Apple

Purchase Paid Ads - ex: Worten

Repeat Email Newsletter - Later

Digital Marketing & E-Commerce 2024/2025


Wells

Digital Marketing & E-Commerce 2024/2025


Barkyn

Digital Marketing & E-Commerce 2024/2025


Apple

Digital Marketing & E-Commerce 2024/2025


Ads

Digital Marketing & E-Commerce 2024/2025


Newsletter

Digital Marketing & E-Commerce 2024/2025


Content Strategy

How to build a
Content Strategy?

Digital Marketing & E-Commerce 2024/2025


Content Strategy

1. Define the vision


Where do you want the company to be in 3 - 5 years?
How can the content strategy achieve this?

Digital Marketing & E-Commerce 2024/2025


Content Strategy

2. Define the audience


Demographics, what other sites do they frequent, what kind of social media do they use,
who are the influencers they listen to, what are their pain points. What types of content do
they consume?

Digital Marketing & E-Commerce 2024/2025


Content Strategy

3. Define the guidelines


Brand style and voice: bold or friendly, conversational or
informational, formal or casual, etc. How the brand is perceived?

Digital Marketing & E-Commerce 2024/2025


Content Strategy

Value Proposition
What Value is provided to the audience with the content?
How can the company stand out from other content creators?

Digital Marketing & E-Commerce 2024/2025


5 C’s of Content Marketing to drive Revenue

Clarity
Consistency
Creativity
Credibility
Customer-Centricity

Digital Marketing & E-Commerce 2024/2025


CLARITY

If content is clear you can drive customers through the buyer journey.

● Users will understand the main message, reducing confusion and


allow then to act quickly.
● User experience will be improved (Navigation instructions and CTA)
● Boost SEO through focusing on specific keywords
● Build Trust and Credibility

Digital Marketing & E-Commerce 2024/2025


CONSISTENCY

Uniform voice, tone and frequency of content. Building a cohesive brand


identity.

● Professionalism and reliability. Regular Updates.


● Brand Recognition
● SEO Performance - Search engines, value updates and relevant
content.

Digital Marketing & E-Commerce 2024/2025


CREATIVITY

Differentiate your brand from the competition and gain audience’s


attention.

● Get audience attention - stand out in a digital environment.


Storytelling.
● User engagement
● Innovation

Digital Marketing & E-Commerce 2024/2025


CREDIBILITY

Perceived Authority and Trustworthiness of the Brand

● Building Trust - with accurate and valuable information, brand will be


perceived as a reliable source.
● Brand Authority - Position your brand as a leader, with expertise.
● Boost Seo through credible content. Backlinks to reliable sources.
● Customer Retention - Trust leads to ongoing engagement.
● Drive Conversion - through perceived credibility.

Digital Marketing & E-Commerce 2024/2025


CUSTOMER
CENTRICITY

Content focused on audience’s needs, preferences and interests.


Addressing Pain points, questions and desires.

● Customer Engagement - content will resonate with audience


● Loyalty and Trust - Useful and relevant information
● Improves Conversion Rates - informed purchasing decisions
● Customer Advocacy
● Product and Service Development - feedback and interaction.

Digital Marketing & E-Commerce 2024/2025


Content Strategy

Planning Content
Audience, Which types of content to create, Content for each step
of the funnel.

Digital Marketing & E-Commerce 2024/2025


Content Ideation

Brainstorming
Competitive Research

Digital Marketing & E-Commerce 2024/2025


Content Ideation - Brainstorming

Digital Marketing & E-Commerce 2024/2025


Content Ideation - Competitive Research
Google Trends

https://trends.google.com/trending

Digital Marketing & E-Commerce 2024/2025


Content Ideation - Competitive Research

Digital Marketing & E-Commerce 2024/2025


Content Ideation - Competitive Research
Traffic Analyzer

http://bit.ly/usuggest

Digital Marketing & E-Commerce 2024/2025


Content Ideation - Answer the Public

Digital Marketing & E-Commerce 2024/2025


Content Ideation - AI

Digital Marketing & E-Commerce 2024/2025


Practical Section
Content Marketing

Digital Marketing & E-Commerce 2024/2025


Vision Value proposition
xxxx xxxx
● Code Structure

Audience
xxxx
Marketing Funnel for Content
Marketing with Examples

Guidelines xxxx

xxxxx

Digital Marketing & E-Commerce 2024/2025


Vision Guidelines
Empower individuals with Tone: Friendly, aspirational and expert.
innovative beauty and
Voice: Engaging and knowledgeable
personal care gadgets.
● Code Structure
Audience Value proposition
18-45 years GlamGadgets offers cutting edge
Inclusive but mainly Female beauty and personal care
Urban and suburban areas gadgets designed to elevate your
Interest in Beauty, Personal daily self-care routine. Focusing
care and innovation on innovation and luxury. High
quality beauty technology
accessible to everyone.
Digital Marketing & E-Commerce 2024/2025
Marketing Funnel for Content Marketing with Examples
●

Blog Post - Top 5 Must Have Beauty Gadgets for


Awareness 2024

Interest Infographics of how different gadgets work and


their benefits

Consideration Comparison Guide of Glam gadgets products

Purchase Product Demonstration through video

Repeat Email Newsletter with updates of new products

Digital Marketing & E-Commerce 2024/2025


Content Strategy

Content Calendar
Ensures Regular Content and maintains a consistent brand voice
and messaging. Allows to coordinate with all the marketing
activities and campaigns.

Digital Marketing & E-Commerce 2024/2025


Content Calendar

Digital Marketing & E-Commerce 2024/2025


Blog writing

● Headline
○ Clear and Specific
○ Use Numbers and Lists
○ Sense of Urgency
○ Benefit Driven
○ Incorporate relevant keywords

Digital Marketing & E-Commerce 2024/2025


Blog writing - examples

Tips for Better Writing


or
5 tips on how to
improve your writing
Digital Marketing & E-Commerce 2024/2025
Blog writing - examples

Improve Your Skills


or
Improve your skills:
content marketing
Digital Marketing & E-Commerce 2024/2025
Blog writing

● Introduction
○ Try to start with Question or Statistic
○ Tell a Story
○ State the Problem you’ll be addressing

Try to outline what the reader will learn or gain


The first seconds count to catch attention

Digital Marketing & E-Commerce 2024/2025


Blog writing

● Other tips to write a blog post


○ Subheadings
○ Short paragraphs
○ Bullet Points and Lists
○ Incorporate Visuals

Digital Marketing & E-Commerce 2024/2025


Awesome Content Pieces
Click these!

Digital Marketing & E-Commerce 2024/2025

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