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Models of Communication

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5 views

Models of Communication

Uploaded by

cstllkytieeu
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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9/29/24

Models
of
Communication
Oral Communication in Context

§ Linear
§ Transactional
§ Interactive

1
9/29/24

Models of
Communication
are metaphorical, simplified,
and systematic representations
of the communication process

Linear Model
• one-way communication
• Sender sends the message;
receiver only receives
Sender Receiver
• No feedback

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9/29/24

Interactive Model
• Takes the feedback from the
receiver into consideration
• The message in this model
originates from two sources: the
message from the source and the
feedback from the receiver
• Shows a give-take-give interaction

Wilbur Schramm’s Interactive Model of Communication


Source’s field of Receiver’s field of
experience experience

MESSAGE
ENCODER DECODER
SOURCE SOURCE
DECODER FEEDBACK
ENCODER

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9/29/24

Transactional Model
Dean Barnlund

• The transactional model


suggests that communicators
are simultaneously a sender and
a receiver
• This model gives emphasis on
feedback

Transactional Model
NOISE NOISE
NOISE

DE
S CO
DE DE

COMMUNICATOR E
DE
N CO
MESSAGE/ S
S
COMMUNICATOR
CO FEEDBACK DE (SENDS & RECEIVES)
(SENDS & RECEIVES) DE NCO
S E

NOISE
NOISE NOISE

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9/29/24

Activity 3
In a 1 whole sheet of yellow paper,
create a triple Venn diagram
comparing the three models of
communication (ex.: there is feedback
in Interactive and Transactional but not
in Linear)

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