PROJECT REPORT

ON

STUDY THE ON BRAND AWARENESS STRATEGIES OF PREMSHEEL

AGROTECH INDUSTRIES IN NASHIK DISTRICT

Submitted to the

SAVITRIBAI PHULE PUNE UNIVERSITY

IN THE PARTIAL FULFILLMENT OF

“MASTER OF BUSINESS ADMINISTRATION”

BY

Miss. Manisha Gulab Kuwar

MBA (MARKETING MANAGEMENT)

(2023-2025)

Under Guidance of

Prof.Sunil Prajapati

1
 Date:

CERTIFICATE

This is to certify that Miss. Manisha Gulab Kuwar is a bonafide student of

MBA 2nd Year of Lotus Business School, Pune for the academic year 2024-2025.

She has undertaken the Summer Internship Project work as required by the
rules of the Savitribai Phule University.

She has completed his Project work on the following topic;

“A Study on Brand Awareness Strategies of Premsheel Agrotech Industries. At

Nashik District.”

Prof.Dr. Satish Warpade Prof. Sunil Prajapati

Director Internal Guide

LotusBusinessSchool
www.lotuscentre.ac.in

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Premsheel Agrotech Industries Certificate

3
 ACKNOWLEDGMENT

Summer Internship Project was a memorable and learning

experience for me. The sole efforts of any Individual are not sufficient
enough to complete the Project.
The completion of a projecting volves the effort and interest of
many people. I would like to extend my gratitude and thanks to all those
who gave up their time and valuable knowledge to make this summer
internship project successful.

I am indeed very grateful to Premsheel Agrotech Industries. For

permitting me to do my project studies wish to place on record my
gratitude to Senior Marketing Manager Mr. Depak Patil and Sales
Officer Mr. Shaikh Fahim his professional guidance & support.

I would like to thank our Project guide, Prof.Sunil Prajapati , for providing
me an opportunity to undertake the project.

I would like to take this opportunity as a privilege to articulate my

de sense of gratefulness to Dr. Satish Warpade, Director of Lotus
Business School, Pune for his continuous encouragement and invaluable
guidance for the completion of the project.

I wish to express my special thanks to all Faculties of Lotus

Business School, Pune for their continuous support.

Date:

Place: Pune Name: Manisha Kuwar

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 DECLARATION

I do hereby declare that this project work entitled “A Study on

Brand Awareness Strategies of Premsheel Agroteh Industries. At
Nashik District”

Submitted by me to the Savitribai Phule Pune University to

partially fulfill the requirement for the award of Master of Business
Administration (MBA) is a record of my own research work. The report
embodies the finding based on my study and observation and has not
been submitted earlier for the award of any degree or diploma to any
Institute or University.

Date:

Place: Pune Name: Manisha Kuwar

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 EXECUTIVE SUMMARY

The project was primarily focused on the “A Study on Brand

Awareness Strategies Of Premsheel Agrotech Industries. At Nashik
District”. I visited many parts of Nashik for understanding the brand
awareness regarding the Premsheel Agrotech product. My main objective
behind it was to identify the strategies employed by Premsheel Agotech
to enhance brand awareness. The project was based upon assess the
effectiveness of these strategies in increasing customer reach and loyalty.

The new millennium is not just a new beginning; it is a

continuation of trends in human behaviour that have been following
cyclical patters throughout our country's history. Just because we have
entered a new era does not mean we have to start from scratch when it
comes to interpreting why certain consumers are loyal to certain brands,
and what type of factors influence these kinds of buying behaviour. Brand
awareness is the consumer's conscious or unconscious decision, expressed
through intention or behaviour, to repurchase a brand continually. It
occurs because the consumer perceives that the brand offers the right
product features, image, or level of quality at the right price. Consumer
behaviour is habitual because habits are safe and familiar. In order to
create brand loyalty, advertisers must break consumer habits, help them
acquire new habits, and reinforce those habits by reminding consumers of
the value of their purchase and encourage them to continue purchasing
those products in the future.

Brand awareness has key role in determining the behaviour of a buyer

and it has the final decision. Until a buyer has clear cut of view about the
product he never dare to purchase, where as awareness about a particular
brand make him to take quick decision and go forward.

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 INDEX

Sr. No. Content Page No.

College’s Certificate 2

Company Certificate 3

Acknowledgment 4

Student’s Declaration 5

Executive Summary 6

Chapter1

1 Introduction 8

2 Review Of Literature 13

3 Objective of Project 14

Chapter2

4 Company Profile 15

5 Outline of the task undertaken 20

Chapter3

6 Research Methodology 21

7 Data Analysis 23

Chapter4

8 Findings & Conclusion 33

9 Suggestion and Recommendation 36

10 References 37

11 Annexure 38

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 1. INTRODUCTION

1.1. History of Agriculture Industry:-

The agriculture industry is a vital sector of the economy that
encompasses the cultivation of crops, livestock production, and the processing
and distribution of agricultural products. This industry plays a crucial role in
food security, employment, and the overall economic development of countries.
Key Aspects of the Agriculture Industry Crop Production: Involves growing
various crops, including grains, fruits, vegetables, and oilseeds. This segment
utilizes various farming techniques, such as organic farming, conventional
farming, and precision agriculture, to enhance yield and sustainability Livestock
Farming: This includes the raising of animals for food, fiber, and other products.
Major livestock categories include cattle, poultry, sheep, and pigs.
Animal husbandry practices focus on breeding, feeding, and health management
to improve productivity Agrochemicals: The use of fertilizers, pesticides, and
herbicides is critical for enhancing crop productivity and protecting against
pests and diseases. This segment also includes biopesticides and organic
fertilizers that are increasingly popular among environmentally conscious
farmers Agricultural Equipment: The industry involves the production and
distribution of machinery and tools essential for farming activities, such as
tractors, harvesters, and irrigation systems.
Technological advancements, including automation and robotics, are
transforming traditional farming methods Food Processing: This segment
includes the transformation of raw agricultural products into consumable goods,
such as canned foods, dairy products, and packaged snacks. Food processing
adds value to raw materials and extends their shelf life Distribution and
Marketing: Effective distribution channels and marketing strategies are vital for
delivering agricultural products to consumers.

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1.2.Market Size and Projected Growth Rate:-
The agriculture industry in India is projected to grow at a compound annual
growth rate (CAGR) of 3.06% from 2024 to 2029. Here are some other
projections for the agriculture industry in India:
Gross production value:
In 2024, the gross production value is projected to be US\$515 billion,
and in 2029, it's projected to be US\$598.7 billion.

Import value:
In 2024, the import value is projected to be US\$7,951 million, and it's
expected to grow at a CAGR of 1.31% from 2024 to 2029.

Export value:
In 2024, the export value is projected to be US\$12.6 billion, and it's
expected to grow at a CAGR of 8.32% from 2024 to 2029.

1.3.Driving Factors leading to the growth rate:-

♦ Changing dietary patterns
♦ Rapid population growth
♦ Altering weather patterns
♦ Increasing frequency of natural disasters
♦ Technological advancements, such as precision farming, data analytics,
drones, and automation.

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1.4. EVALUTION
India's agriculture sector is a major contributor to the country's economy
and livelihood, but it faces challenges including the need for sustainable
practices and the impact of pesticides and fertilizers:
 Economic contribution:-
Agriculture and related sectors contribute to India's GDP and
employment: GDP: Agriculture contributes to India's GDP, but its economic
contribution is declining. In 2020-21, agriculture contributed 20.2% to the
country's GDP.
 Employment:-
Agriculture employs a large portion of India's workforce, providing
livelihood security to over 620 million people.
 Global agricultural powerhouse:-
India is a global leader in agriculture, producing the world's largest
quantities of milk, pulses, and spices. It also has the world's largest
area under wheat, rice, and cotton.
 Sustainable agriculture:-
Sustainable agriculture is important for rural development, food security,
and environmental sustainability. Pesticides and fertilizers. The unregulated
and excessive use of pesticides and fertilizers has caused ecosystem and health
problems. Studies have linked pesticide use to 45 different types of cancers in
rural farm workers.
 Agricultural policies:-
India's agricultural policies continue to follow a Green Revolution
strategy that focuses on grain production. However, since the 1980s, farmers
have planted more high-value crops and less food grains. India's agriculture
sector is a major contributor to the country's economy and livelihood, but it
faces challenges including the need for sustainable practices and the impact of
pesticides and fertilizers:

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  Pesticides and fertilizers:-
The unregulated and excessive use of pesticides and fertilizers has caused
ecosystem and health problems. Studies have linked pesticide use to 45
different types of cancers in rural farm workers.

1.5. What is Includes in Agriculture Products:-

Agricultural products encompass a wide range of goods derived from
farming and agricultural practices. These products can be broadly categorized
into several groups, each with its distinct characteristics and uses.
1. Crops Food Grains: Includes staples such as rice, wheat, maize (corn),
barley, oats, and millet. Pulses: Leguminous crops like lentils, chickpeas, peas,
and beans that are high in protein. Fruits: Fresh fruits such as apples, bananas,
oranges, mangoes, berries, and grapes. Vegetables: Edible plants, including leafy
greens (spinach, lettuce), root vegetables (carrots, potatoes), and legumes (beans,
peas).Oilseeds: Crops grown primarily for their oil, such as soybeans, sunflower
seeds, canola, and groundnuts (peanuts).Fibers: Crops grown for fiber, including
cotton, jute, flax, and hemp.
2. Livestock Meat: Includes beef (cattle), pork (swine), lamb (sheep), goat
meat, and poultry (chicken, turkey).Dairy Products: Milk and milk-based
products such as cheese, butter, yogurt, and ghee. Eggs: Chicken eggs and eggs
from other birds, such as ducks and quails. Honey: Produced by bees, honey is a
sweetener and has various culinary and medicinal uses.
3. Fisheries and Aquaculture Fish: Freshwater and saltwater fish, including
salmon, tilapia, catfish, and cod. Shellfish: Includes crustaceans (shrimp, crab)
and mollusks (clams, oysters).Aquatic Plants: Seaweeds and other edible
aquatic plants used in various cuisines.
4. Processed Agricultural Products Canned and Frozen Foods: Vegetables,
fruits, and meats that have been preserved for longer shelf life Beverages:
Includes fruit juices, tea, coffee, and alcoholic beverages like wine and beer
made from agricultural products Baked Goods: Bread, pastries, and other baked
items made from grains and other ingredients Condiments and Sauces: Products
like ketchup, mustard, and various sauces made from agricultural ingredients.

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 5. Horticultural Products Flowers and Ornamental Plants: Cut flowers,
potted plants, and landscaping plants for decorative purposes Herbs and Spices:
Culinary herbs (basil, parsley) and spices (cinnamon, turmeric) used to flavor
food.
6. Raw Materials for Industrial Use Natural Rubber: Sourced from rubber
trees for use in various industrial applications Biomass: Organic materials used
for energy production, such as crop residues, wood, and animal waste Textiles:
Natural fibers such as cotton, wool, and silk used in the textile industry.

7. Seeds and Planting Materials Seeds: Varieties of seeds for food crops,
vegetables, and ornamental plants Seedlings: Young plants used for
transplanting in gardens and farm Agricultural products encompass a wide range
of goods derived from farming and the agriculture industry is experiencing
significant changes that are reshaping the profile and mindset of consumers.
These changes reflect evolving consumer preferences, heightened awareness of
health and sustainability, and the influence of technology and social media.
Below are key aspects of how the agriculture industry is influencing and
responding to changes in consumer profiles and mindsets:1. Increased Health
Consciousness Demand for Nutritious Foods: Consumers are increasingly
prioritizing health and nutrition, seeking fresh, organic, and minimally
processed foods. This trend drives demand for fruits, vegetables, whole grains,
and plant-based options Label Transparency: Consumers are scrutinizing food
labels more closely, looking for information about ingredients, nutritional
content, and sourcing practices. This shift has led to the popularity of clean
labels and the rejection of artificial additives.2. Sustainability and
Environmental Awareness Eco-Friendly Choices: There is a growing preference
for sustainably produced agricultural products.

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 2. REVIEW OF LITERATURE

2. 1.Review of Literature:-
A review of literature for Premsheel Agrotech Industries in Nashik
would focus on their contributions to the agricultural sector, the products they
offer, and their role in promoting sustainable farming practices. Below is a
synthesized overview:

Business Overview:-
Establishment and Operations: Premsheel Agrotech was founded in 2014,
focusing on organic agricultural solutions like fertilizers, growth promoters,
and pesticides. The company operates under the proprietorship of Mr. Umesh
Dixit.

Specializations: They manufacture over 50 types of products, including

seaweed extract fertilizers, neem-based pesticides, and amino acid
supplements.

Contributions to Agriculture:-
Sustainability: Their product range emphasizes environmentally friendly
solutions, reducing reliance on synthetic chemicals in farming. This aligns
with global trends toward sustainable agriculture.
Efficiency: Products such as bio-fungicides and plant growth promoters are
reported to enhance crop yield and quality while minimizing environmental
impact.

Market Position and Reach:-

Customer Base: They cater to Indian farmers, providing affordable solutions
for a variety of crops. Their reputation for quality has helped them gain a
food holding the competitive agricultural market.

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 3. OBJECTIVES OF THE PROJECT

1) To evaluate the current brand awareness level of Premsheel Agrotech

Industries among its target audience.

2) To identify key Marketing and Promotionl Strategies used by the Premsheel

Agrotech Industries.

3) To assess customer perception and recognition of the Premsheel Agrotech

Industries brand and its products.

4) To compare the company strategies with industry Benchmark and

Competitors

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 4. COMPANY PROFILE

4.1. Introduction of Premsheel Agrotech :-

Premsheel Agrotech Industries, based in Nashik, India, is a prominent

company in the agricultural sector. They are renowned for their innovative
approach to manufacturing agricultural products that cater to the needs of modern
farming practices. The company specializes in the production of a variety of
agricultural inputs, including:
1. Plant Growth Promoters: These are formulations designed to stimulate and
enhance the growth of crops, thereby improving yield and quality.
2. Organic Oils: Organic oils produced by Premsheel Agrotech are used for
various agricultural purposes, such as pest control and plant health
improvement, while adhering to organic farming principles.
3. Bio Pesticides: Bio pesticides offered by the company are
environmentally friendly alternatives to chemical pesticides, designed to
manage pests effectively without harming beneficial organisms or the
environment.

Premsheel Agrotech Industries emphasizes quality and sustainability in

their products, aiming to support farmers in adopting eco-friendly and efficient
agricultural practices. Their products are well-regarded in the industry for their
effectiveness and contribution to sustainable farming solutions.

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4.2 Profile of the Company:

The Premsheel Agrotech Industries is a prominent agricultural

organization in Nashik, specializing in the production and supply of organic
farming products. The following tables reflect the profile of the company.

Premsheel Agrotech
Sr. No Name of the Company
Industries
1 Corporate Identity Number 27ALUPD663L1ZK
2 Registration Date 8/5/2015
Category/Sub category of the MSME
3 Micro Enterprises
Company
4 Whether listed Company No
G3,Sainath Warehousing,
Gat No. 182/2, Jaulke,Tal.
5 Address of Company Dindori, Dist. Nashik –
422206

G3,Sainath Warehousing,
Gat No. 182/2, Jaulke,Tal.
6 Registered Office Dindori, Dist. Nashik –
422206

Company Logo

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 The company laid down its vision, mission & values as follows: -

4.2.1. Mission :

Premsheel Agrotech Industries aims to deliver products of excellence using the

latest technology, highly trained workforce, and cutting edge equipment.

4.2.2. Vision:

The company's vision is to become a leading agro company that focuses on

solving farming problems and challenges through premium quality products.

Production of botanical and organic effective inputs against various

chemicals used in agriculture. Total option of chemical fertilizers, pesticides,
hormones, enzymes, growth regulators and promoters and the chemicals used for
soil reclamation and conditioning.

4.2.3. Core Values :

“To remain customers driven company, delight customers with state- of-the-art
products and On Farm Consulting service, and thus be a Market Leader Complete
Plant Nutrition company”

 Happiness
 Diversity
 Ethics
 Knowledge Driven

4.2.4.Core Purpose:
“Your Support and Our Quality are the Secret Behind our Success” Like
all agriculture, organic farming has the three basic goal values, the values of its
product: sufficient, healthy and sustainable food supplies”.

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4.3. Organizational Structure of Premsheel Agrotech Industries:-

The organizational structure is typically hierarchical arrangement of lines of

authority, communications, rights and duties of an organization. Organizational
structure determines how the roles, power, and responsibilities are assigned,
controlled and coordinated and how information flows between the different levels
of management. Organizational structure of Premsheel Agrotech Industries. In order
to reduce the cost of production and to set a best example to people about how small
scale industry run.

Sr. No Name Designation

1 Mr.Rakesh Dixit CEO

Production Manager&
2 Mr. Umesh Dixit Quality Testing Officer
3 Mrs..Renu Rajput Human Resource
4 Mr.Depak Patil Marketing Manager
5 Mrs.Shobha Jagtap Account Head
6 Mr.Shaikh Fahim Sales Executive
7 Mrs.Bhagyashri Choudhari Store Manager

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4.4. Premsheel Agrotech products:

Mirror Gold One Punch Carsi Booster

Dose:2 ml/ltr Dose:2ml/Ltr Dose:1.5 ml/Ltr Dose: 2ml/Ltr

RDS 18 A Rich Carbon (Bahar) Neem shakti

1.25ml/Ltr 2ml/Ltr 2kg/Acre 1.25ml/Ltr

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 5. OUTLINE OF TASK UNDERTAKEN

 Maintained offline research

 Maintained the stores from Nashik District (Offline research)
 Combined the research material
 Maintained the New Product Launch PPT
 Understood price benchmarking
 Collected information from Company Report.
 Understood the awareness of Premsheel Agrotech Industries.
 Customer awareness regarding products
 Record keeping and presentations
• Back end support and activity planning

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 6. RESEARCH METHODOLOY

6. Research Methodology:-
Research methodology is a methodology for collecting all sorts of
information & data about the subject in question. The objective is to examine all
the issues involved & conduct a situational analysis. The methodology includes the
overall research design, sampling procedure & fieldwork done & finally the
analysis procedure. The methodology used in the study consisted of a sample
survey using both primary & secondary data. The primary data has been collected
with the help of questionnaires as well as personal observation book, magazine;
journals that have been referred for secondary data. The questionnaire has been
drafted & presented by the researcher himself. Using research, we are identifying
the specific features and benefits that our target market segment values. Feedback
from market tests, surveys will help us develop our services and products. Brand
awareness research will help us determine the effectiveness and efficiency of our
messages and media. Finally, we will use customer satisfaction studies to gauge
market reaction. On completion of the market survey, we understood that people
will accept our services based on prices also it showed that people are willing to
use these services online without any hindrances. Further, I showed that even
channeling up partners won’t be a problem, as interest was shown by many
competitors as well as potential parts.

6.1 Research Design:

The purpose of this study is to gain information about Premsheel Agrotech
Industries.

6.2. Sources of Data:

6.2.1. Primary data:- Primary data is the data that is collected by a researcher
from first hand sources. Primary data was collected through the
following methods -

a) Personal interview: Interviews are used to collect data from a small group
or subjects on a broad range of topics. Personal interview of manager Mr. was
carried out. The manager gave the general information of the company, about its
working, plant, procuring and processing activities etc.
Observation: Observation method for collecting the data generally refers to the
human or mechanical observation of what people actually do or what events

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b) takes place during a given situation.

c) Survey:-Survey refers to the act of examining a process, or questioning a

selected sample of individuals to obtain data about the services, product or
process. The collected data was related to the satisfaction of employee and
labors, marketing of products etc.

6.2.2. Secondary data:

Secondary data is the data that have been already collected and readily
available.
Secondary data was collected from the following source:

1) Internet

2) Books

3) Journals and magazines

4) News papers

5) Websites.

6.3. Sampling Design:

An integral component of a research design is the sampling plan.

Especially it addresses three questions: Whom to survey (sample Unit), how
many to survey (Sample Size) and how to select them (sampling Procedure).
Hence sampling becomes inevitable. A sample is only his portion of the
population. Properly done, sampling produces representative data of the entire
population.

6.4. Sample Size:

For understanding Customer Awareness and their interest regarding

Tomato Soup, we have taken feedback from 250 customers from Nashik
district. Where we choose the region from the Nashik district and from different
locations.

For understanding the brand awareness of Premsheel Agrotech Industry

product, we conducted a survey of Wholesalers and Retailers, where we
conducted feedback from 100 sellers. Targeting on understanding placement of
product as well as understanding pricing and benchmarking strategies.

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7. DATA ANALYSIS AND INTERPRETATION

7.1.Customer Feedback Analysis:

Q1. Have you heard of Premsheel Agrotech Industries before?

Table No.1

Sr. No Response Respondents

1 Yes 245
2 No 155
Total 400

Graph No.1

Heard about Premsheel Industries

36% Yes

64% No

Interpretation:

From the above data it shows that 245 customers, those are 64% customers
are aware about Premsheel Agrotech Industries .

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 Q.2.Can you recall the logo of Premsheel Agrotech Industries ?

Table No.2

Sr. No Response Respondents

1 Yes 275

2 No 125

Total 400

Graph No.2

Do you Recall the logo premsheel Agrotech

31%
Yes
No
69%

Interpretation:

From the above data it shows that 275 customer ,those 69 % customer are
recall the logo of Premsheel Agrotech Industris.

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Q 3. How familiar are you with the product/service offered by Premsheel Agrotech
Industries?
Table No.3

Sr. No Response Respondents

1 Very Familiar 138

2 Somewhat Familiar 97
3 Neutral 65
4 Not Very Familiar 45

5 Not at all Familiar 55

Total 400

Graph No.3

Familiar with Products

Very familiar
Somewhat familiar
14%
35% Neutral
11%
Not very familiar
16%
Not at all familiar
24%

Interpretation:
From the above data it shows that nearly 138 customers, those 35 % customer
are very familiar to product of Premsheel Agrotech Industries.

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Q 4. How often do you purchase Premsheel Agrotech Industries Products?

Table No.4

Sr. No Response Respondents

1 Once a Month 87

2 Seasonally 212

3 Yearly 103

Total 400

Graph No.4
Product Purchase of Premsheel Agrotech

22%
25% Once a Month
Seasonally
Yearly
53%

Interpretation:-

From the above data it shows that nearly 87 Customers those 22% are Regular
buyer of Premsheel Agrotech Products.

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5.Which of the following products have you purchased from Premsheel Agrotech
Industries?

Table No.5

Sr. No Response Respondents

1 Pesticide 107

2 Fungicide 119

3 Plant Growth Regulator 110

4 Micronutrients 65

Total 400

Graph No.5

Which products are Purchased from premsheel

Agrotech

Pesticide

16%
27% Fungicide

27%
Plant Growth
30% Regulators
Micronutrients

Interpretation:-

From the above data it shows that nearly 119 Customers those most selling
products are Fungicide is 30%.

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6.How would you rate your satisfaction with Premsheel Agrotech Industries
products?

Table No.6

Sr. No Response Respondents

1 Very Satisfied 132
2 Satisfied 100
3 Neutral 77
4 Dissatisfied 45
5 Very Dissatisfied 46
Total 400

Graph No.6

Rate of Satisfaction Premsheel products

13%
Very Satisfied
37%
Satisfied
22%
Neutral
Dissatisfied
28%

Interpretation:-

From the above data it shows that nearly 132 Customers those are 37% are very
satisfied with Premsheel Agrotech products.

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7.What factors do you associate with Premsheel Agrotech Industries?

Table No.7

Sr. No Response Respondents

1 High Quality 120
2 Affordable Prices 96
3 Environmentally Friendly 105
4 Effective Results 50
5 Good Customer Support 29
Total 400

Graph No.7

Factors associate with Premsheel Agrotech

7%

High Quality
13% 30% Affordable Prices
Environmentally Friendly
26% Effective Results
24% Good Customer Support

Interpretation:-

From the above data it shows that High Quality factors 30% are associate
with Premsheel Agrotech Industries.

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8.If yes, how did you first hear about Premsheel Agrotech industries?

Table No.8

Sr. No Response Respondents

1 Social Media 112

2 Word of Mouth 200

3 Print Media 88

Total 400

Graph No.8

First Hear about Premsheel Agrotech

22%
28% Social Media
Word of Mouth
Print Media
50%

Interpretation:-

From the above data it shows that nearly 112 customers those 50% are
word of mouth first hear about Premsheel Agrotech industries.

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9. If Yes,what made you choose their products?

Table No.9

Sr. No Response Respondents

1 Quality 152
2 Price 98
3 Recommendation 70
4 Advertisement 80
Total 400

Graph No.9

what made you choose their products

20%
Quality
38%
Price
18% Recommendation
Advertisement
24%

Interpretation:-

From the above data it shows that nearly 152 customers those 38%
are Quality is help to choose the products.

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10. What is the Primary Reason for buying the Products of Premsheel Agrotech
Industries?

Table No.10

Sr. No Response Respondents

1 Long Durability 207

2 Superior Quality 112

3 Brand Value 81

Total 400

Graph No.10

Response

20%
Long Durability
Superior Quality
52%
28% Brand Value

Interpretation:-

Above is shown the percentage of customer’s Primary Reason for Buying

the Products of Premsheel Agrotech industries.52% of primary reason is Long
Durability, 28% and 20% of Superior Quality and Brand Values.

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 8. FINDINGS , SWOT ANALYSIS AND CONCLUSION:
8.1. Findings:

Premsheel Agrotech Industries, established in 2015 in Nashik,

Maharashtra, focuses on manufacturing a variety of agricultural products designed
to support sustainable farming practices. Their product line up includes plant
growth promoters, organic fertilizers, bio-pesticides, and neem-based products,
among others. These products are tailored to enhance crop health and productivity
while offering eco-friendly pest control solutions. The company, led by proprietor
Umesh Dixit, has gained a reputation for quality and timely delivery, catering to
the specific needs of Indian farmers with scientifically developed and cost-
effective solutions.

They operate with a commitment to supporting farmers' productivity,

providing innovative, premium-quality products that are aimed at addressing key
agricultural challenges.

8.2. SWOT Analysis:

 Strengths:

1. Diverse Product Range: Offers a variety of agricultural products,

including seeds, fertilizers, and pest control solutions, catering to
different farming needs.
2. Strong Local Presence: Being located in Nashik, a prominent
agricultural hub in Maharashtra, provides advantages in terms of
sourcing raw materials and distribution.

3. Experienced Management: Experienced leadership with knowledge of

the agricultural industry can enhance decision-making and strategy.

4. Innovative Solutions: Focus on research and development to improve

product offerings and adapt to changing agricultural practices.

 Weaknesses

1. Limited Brand Recognition: Compared to larger competitors, Premsheel

may have lower brand awareness at the national or international level.

2. Dependence on Local Market: Heavy reliance on the regional market can

make the company vulnerable to local economic fluctuations and changes
in agricultural practices.

33
3. Resource Constraints: Smaller scale of operations might limit investment
in marketing, research, and expansion efforts.
4. Seasonality of Demand: Agricultural products often see fluctuating
demand based on the planting and harvest seasons, which can affect cash
flow.

• Opportunities

1. Growing Agriculture Sector: Increased focus on sustainable and organic

farming presents opportunities for growth in product lines.
2. Government Initiatives: Government policies and subsidies aimed at
improving agricultural productivity can create favorable conditions for
business.

3. Technological Advancements: Adoption of precision agriculture and

smart farming technologies could enhance product development and
service offerings.

4. Expansion into New Markets: Opportunities to expand to other regions

or countries where there is a demand for agricultural products.
5. Partnerships and Collaborations: Collaborating with research institutions
or agricultural unive

 Threats

1. Intense Competition: The agricultural industry is highly competitive, with

numerous players vying for market share, which can lead to pricing
pressure.
2. Regulatory Challenges: Changes in agricultural policies and regulations
can impact operations and profitability.

3. Climate Change: Adverse weather conditions and climate change can

affect agricultural productivity and the demand for certain products.

4. Economic Downturns: Economic instability can reduce farmers’

purchasing power, leading to decreased sales.

5. Supply Chain Disruptions: Global supply chain issues can affect the
availability and cost of raw materials.

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 8.3 . Conclusion:-

The study on the brand awareness strategies of Premsheel Agrotech

Industries reveals a company that has made significant strides in creating a niche
for itself in the agricultural sector through eco-friendly and farmer-centric
solutions. However, the findings highlight several key aspects:

1. Strengths:

Premsheel Agrotech's focus on organic and sustainable agricultural

products aligns with growing environmental consciousness.

2. Challenges:

Limited visibility beyond its immediate market restricts its potential

customer base.

3.Opportunities for Improvement:

Adoption of modern marketing techniques, including social media

campaigns and digital branding, can significantly enhance its outreach.

While Premsheel Agrotech Industries has successfully established a trusted

name in the local market, enhancing its brand awareness strategies—through
digital engagement, innovative marketing, and partnerships—can unlock its growth
potential. Implementing these improvements will not only help the company gain a
competitive edge but also position it as a leader in sustainable agricultural
solutions.

This Industry gave me the opportunity to visit and learn about well-known
Agrotech industry. Information of the Processing are increased my knowledge.

I also got to know the different Agricultural products that were processed in
the industry. Got to know what is the demand for the products they produce, who
are the target customers and how these businesses sustain this long in this kind of
competitive business environment.

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9. SUGGESTION AND RECOMMENDATION

Invest in developing new, crop-specific bio fertilizers and eco-friendly pest

control solutions to cater to diverse agricultural needs and attract a wider market.

Organize farmer workshops and use social media to educate farmers about
organic practices and demonstrate the effectiveness of Premsheel’s products.

Broaden reach through partnerships with retailers and cooperatives,

consider direct online sales, and explore e-commerce platforms to improve
accessibility.

Create seasonal and crop-specific bundles and consider a subscription

model for commonly used products to encourage repeat purchases.

Use QR codes for traceability and gather digital feedback to improve

product quality and customer satisfaction.

Target international markets with organic certifications to capitalize on

global demand for sustainable agricultural products.

These steps could boost Premsheel Agrotech’s growth potential and

solidify its reputation in both local and global markets.

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 10. REFERENCE

o Premsheel Agrotech Industry (India) ltd. Annual Report 2022-23

o Research paper on Brand Awareness
o Agriculture History of India:
o Agrotech Industry Details:-
o Research Articles
o Premsheel Agrotech :-https://www.premsheel.in
o Secondary Research from websites like Official sites of the
Premsheel Agrotech Industries.
o Various study reports from Google
o Newspaper and Magazines

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 11. ANNEXURE

12.1. Questionnaire for Customers:

Name:………………………………………………………………………
Contact No. Age:

Years:
Occupation:………………………………………………………………
EmailID:…………………………………………………………………
Address:
……………………………………………………………………………

Q1. Have you heard of Premsheel Agrotech Industries Limited before?

 Yes
 No

Q2.Can you recall the logo of Premsheel Agrotech Industries ?

 Yes
 No

Q3. How familiar are you with the product/service offered by Premsheel Agrotech
Industries?
 Very Familiar
 Somewhat Familiar
 Neutral
 Not Very Familiar
 Not at all Familiar

Q4. How often do you purchase Premsheel Agrotech Industries Products?

 Once a Month
 Seasonally
 Yearly

Q5.Which of the following products have you purchased from Premsheel

Agrotech?
 Pesticide
 Fungicide
 Plant Growth Regulator

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  Micronutrients

Q6. How would you rate your satisfaction with Premsheel Agrotech products?

 Very Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very Dissatisfied

Q7. What factors do you associate with Premsheel Agrotech?

 High Quality
 Affordable Prices
 Environmentally Friendly
 Effective Results
 Good Customer Support

Q8.If yes, how did you first hear about Premsheel Agrotech industries?

 Social Media
 Word of Mouth
 Print Media

9.If Yes,what made you choose their products?

 Quality
 Price
 Recommendation
 Advertisement

10.What is the Primary Reason for buying the Products of Premsheel Agrotech
Industries?

 Long Durability
 Superior Quality
 Brand Value

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