Module-1

Web Planning Procedure

• Internet-Concept and Use;

• Understand domain name and extensions,

• Booking a domain name & web hosting;

• Different types of websites on the basis of functionality and Purpose;

• Identifying objectives of Website,

• Planning & Conceptualizing a Website;

• Deciding number of pages required in a website,

• Landing page and optimization,

• Case study on Webpage optimization and keywords planning

Internet-Concept and Use
• The internet is a global network of interconnected computers and devices that
communicate via standardized protocols

• Interconnection: Millions of devices worldwide are connected through various

networks.

• Communication: Enables the exchange of data, information, and services across

vast distances.

• Standardization: Uses protocols like TCP/IP to ensure seamless communication

between different devices and networks.
Usage of Internet
Information
Access

Information
Communication
Sharing

Work and
E-commerce
Collaboration

Education Entertainment
Website Planning
• A website is a collection of web pages and
related content that is identified by a common
domain name and published on at least one
web server.

• Websites are dedicated to a particular topic or

purpose, such as news, education, commerce,
entertainment, or social media.
Website Planning
• Website planning is an essential initial step in the website
development process. It involves strategic thinking and
documentation to determine the type and specifics of the
website that a business intends to build.

• This includes defining the goals of the website, and the

reasons why it is being developed.

• A business can ensure that its website meets its specific

needs and is optimized for success.
Domain name
• Domain Name - A unique address that identifies a website on the internet.

• It consists of : the actual name (e.g., "example") and the extension (e.g., ".com").

• It provides a memorable and easy-to-remember way for users to access websites.

• Examples: google.com, wikipedia.org, amazon.com.

Domain extensions
• Domain Extensions are the suffix at the end of a domain name, indicating its purpose or
geographical location.

• Types:

• Generic Top-Level Domains (gTLDs)

• Country Code Top-Level Domains (ccTLDs)

• New gTLDs
Choose a Registrar

Check Availability

Purchase

Renewal
• Web hosting is a service that stores website files and makes
them accessible on the internet.
• Websites are stored on servers, which are powerful
computers connected to the internet 24/7.

• Types:

• Shared hosting

• VPS (Virtual Private Server) hosting

• Dedicated hosting

• Cloud hosting
Factors to Consider – Web Hosting

•Storage Space
•Bandwidth
•Uptime Guarantee
•Security Features

•Customer Support
•Scalability

•Pricing
Different types of websites

Responsive Single-page
Static Websites Dynamic Websites
Websites Websites

Multi-page Template-based Custom-built CMS-based

Websites Websites Websites Websites

Transactional Membership Educational

Blogging Platforms
Websites Websites Websites
Different types of websites on the basis of functionality and
Purpose;

Informational E-commerce
Blogs
Websites Websites

Social Media Portfolio Educational

Websites Websites Websites

Forums and
News and Media Corporate
Community
Websites Websites
Websites

Government Entertainment
Websites Websites
Identifying objectives of Website

Information Sales and

Brand Awareness Lead Generation
Dissemination Conversions

Community Education and Engagement and

Customer Support
Building Training Interaction

Conversion Rate
Thought Mobile Search Engine
Optimization
Leadership Accessibility Optimization (SEO)
(CRO)
Planning & Conceptualizing a Website

Define Identify
Research and
Objectives and Target
Analysis
Goals Audience

Information Content
Architecture Strategy

Wireframing
Design and Development
and
Branding Approach
Prototyping

Launch and Testing and

Maintenance Optimization
Deciding number of pages required in a website
• 1. Define Website Goals

• 2. Identify Key Content Areas

• Homepage

• About Us

• Products/Services

• Contact Us

• Portfolio/Projects

• Blog/News

• Testimonials/Reviews.

• FAQs

• Resources/Downloads
Deciding number of pages required in a website
• 3. Map Content to Pages

• 4. Consider User Experience

• 5. Avoid Overloading

• 6. Plan for Scalability

• 7. Wireframing and Prototyping

• 8. Seek Feedback

• 9. Review and Iterate

Landing page and optimization
• A landing page is a standalone web page that serves as the entry point for visitors to a website. Unlike other
pages on a website, which typically have multiple purposes and may contain various types of content, a
landing page is specifically designed to achieve a single goal or conversion objective.

• Characteristics and purposes of a landing page:

• Focused Conversion Goal
• Simplicity and Clarity
• Call-to-Action (CTA)
• Engaging Visuals
• Responsive Design
• A/B Testing
• Tracking and Analytics
• Integration with Marketing Campaigns
• A landing page should be your visitor’s last step before they convert. (Become a lead or
customer.)

• Landing pages are great for:

• Getting email signups

• Selling a product or driving pre-orders

• Distributing marketing materials (like ebooks and catalogs)

• Linking users to a downloadable app

• Registering users for an event

• Scheduling a demo or sales call