A Study of Company " Analysis Report on Exide Battery Company"

MODULE 1:

INTRODUCTION

1.1 Overview Of The Company:

Exide Technologies is a global leader in stored electrical energy solutions, specializing in

manufacturing and recycling lead-acid batteries and related products. Founded in 1888, the
company has a rich history and a strong reputation for producing reliable and high-quality
batteries.Exide operates in more than 80 countries and serves a diverse range of industries,
including automotive, industrial, marine, and more. Their products power various
applications such as cars, trucks, boats, renewable energy systems, and uninterruptible power
supply (UPS) units.The company is committed to sustainability and environmentally friendly
practices. They have implemented efficient recycling processes to reclaim lead from used
batteries, reducing waste and minimizing their ecological footprint.Innovation is a key pillar
for Exide, as they constantly invest in research and development to enhance their battery
technologies. This drive for innovation ensures their products remain at the forefront of the
industry, meeting the evolving needs of their customers. Exide's dedication to quality,
reliability, and sustainability has solidified its position as a trusted provider of energy
solutions worldwide, ensuring that businesses and consumers have access to power
solutions that keep them running efficiently and responsibly.

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Exide Technologies is a global manufacturer and supplier of lead-acid batteries and

energy storage solutions. Founded in 1888, it has grown to become one of the largest producers
of automotive and industrial batteries worldwide. The company serves a variety of
markets, including transportation, industrial, and military, providing batteries for various
applications like automobiles, forklifts, renewable energy systems, and telecommunications.
Exide
Technologies is known for its commitment to sustainability and innovative battery technologies.

1.2 Inception of the company:

Exide Corporation, a prominent American manufacturer of lead-acid batteries and related

products, was founded in 1888 as the Electric Storage Battery Company in Philadelphia,
Pennsylvania. The company played a significant role in the early development of batteries for
various applications, including automotive, industrial, and military use. Over the years, it grew
and diversified its product range, establishing itself as a leading player in the global battery
industry.

Exide,Corporation venerable entity in the world of batteries, traces its roots back to Exide 1888
when it was established as the Electric Storage Battery Company in Philadelphia, Pennsylvania.
At that time, electric power was burgeoning, and the need for efficient energy storage was on the
rise. The company was at the forefront of meeting this demand, pioneering advancements in
leadacid battery technology.The early years were marked by intensive research and development,
aiming to create reliable and sustainable batteries. The company focused on improving battery
performance for various applications, ranging from early automobiles to powering the
burgeoning electric infrastructure.As the decades progressed, so did Exide. The company
expanded its operations and product lines, establishing a strong foothold not just in the United
States but on a global scale.

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1.3 Nature ofbusiness :

In the B2C sector Exide Technologies is primarily engaged in the business of manufacturing and
distributing energy storage solutions, particularly lead-acid and other types of batteries. The
nature of their business revolves around producing batteries for various applications across
multiple industries, catering to both individual consumers and businesses. Here's an overview of
the nature of their business:
Battery Manufacturing: Exide is known for manufacturing a wide range of batteries, including
lead-acid batteries, which are commonly used in automotive, industrial, marine, and other
applications. They produce batteries designed for different purposes, such as starting, deep
cycling, and standby power
.Automotive Batteries: Exide manufactures automotive batteries for cars, trucks, motorcycles,
agricultural vehicles, and other automotive applications. These batteries provide the necessary
power to start engines and power vehicle system
Industrial Batteries: Exide creates batteries for industrial use, including applications in
forklifts, telecommunications, uninterruptible power supply (UPS) systems, and renewable
energy storage. These batteries are designed to provide reliable power for extended periods
Stationary Batteries: They offer stationary batteries for backup power, renewable energy
storage, and telecommunications. These batteries are essential for providing a consistent and
reliable power source when needed, especially during outages.
Network Power Systems: Exide provides comprehensive network power solutions, including
UPS systems, chargers, rectifiers, and inverters. These systems are critical for ensuring
uninterrupted power supply in various industries and applications
Recycling Services: Exide is involved in battery recycling, an essential aspect of their business
to manage the environmental impact of batteries. They recycle used lead-acid batteries to
recover materials for reuse in new batteries, contributing to sustainability efforts

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.Research and Development: Exide invests in research and development to stay at the forefront
of battery technology. They continuously work on improving battery performance, lifespan, and
sustainability, aligning with the evolving needs of their customers and the industry.
Overall, Exide Technologies operates in the energy storage sector, providing essential power
solutions that are crucial for modern-day living, transportation, and industrial activities.

1.4 Mission , vision ,values of the company:

Mission of the company:
Customer Delight: Exide Technologies' mission towards its customers is to provide exceptional
value and satisfaction by delivering high-quality, innovative energy storage solutions. They
strive to understand and meet the unique needs of their customers, offering reliable, sustainable,
and technologically advanced products that exceed expectations.
High Quality products :The company is dedicated to producing and distributing energy
products that meets the highest industry standards ensuring safety,efficiency and reliability

EmployeDevelopmevt: the company recognizes theat its employees are its most valuable asset
and they are dedicated to providing a conducive work environment that fosters personal and
professional growth

Vision of the company:

Energy leadershis: Exied strives to be a leader in the energy sector, both in India and
globally. The company aims to play a significant role in meeting the energy needs of the nation
while contributing to energy security and sustainability

Customer – centric approach:Exide vision likely includes a commitment to providing

high-quality products and services to its customers. This may involve ensuring a reliable and
efficient supply of petroleum products and exploring innovative solutions to meet evolving
customer demands.

responsibility Social:The company is likely to have a vision that includes active

participation in community development and social responsibility initiatives. This may involve
supporting education, healthcare, and other social welfare programs Values of the
company:
Integrity: Conducting business with honesty, fairness, and high ethical standards.
CustomerFocus: Prioritizing customer needs and delivering exceptional products
and services.

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Excellence: Striving for excellence in everything they do, from products to

operations
.Innovation: Encouraging innovation to create cutting-edge energy storage
solutions.

1.5 Goalsand objectives of the company:

Goals of the company

MarketLeadership:Maintaining a strong market presence and leadership by continuously
adapting to market dynamics and consumer preferences.
OperationalEfficiency:Optimizing operations to enhance productivity, reduce costs, and
improve overall efficiency.
GlobalExpansion:Expanding the company's reach and market share across various regions to
serve a broader customer base.
EmployeeDevelopmentandWell-being:Nurturing a skilled and motivated workforce,
prioritizing employee development, safety, and well-being.
CorporateResponsibility:Engaging in philanthropic initiatives and supporting communities
through various corporate social responsibility programs.
FinancialGrowthandSustainability:Achieving consistent and sustainable financial

Objectives of exide company

InnovationandTechnologyAdvancement:Developing cutting-edge technologies and solutions
to stay ahead in the energy storage industry
ProductQualityandReliability:Ensuring high-quality, reliable products to meet customer needs
and build trust in the brand.
SustainablePractices:Incorporating sustainable and environmentally responsible practices in
manufacturing and operations.
CustomerSatisfaction:Striving to exceed customer expectations through exceptional service
and tailored energy solutions.

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1.6 Quality policy:

Exide Technologies is a leading global provider of stored electrical energy solutions. 0, their
quality policy typically revolves around ensuring the highest standard of products and services,
complying with regulatory requirements, continuous improvement, customer satisfaction, and
environmental responsibility. For the most accurate and up-to-date information, I recommend
visiting the official Exide Technologies website or reviewing their official quality policy
documents.
1. Stringent Quality Standards : They adhere to the highest industry standards and best
practices to ensure the quality and reliability of the products, from refining to distribution.
Quality control is integral to every aspect of the operations
2. Employee Excellence : Employees are their greatest assets. They invest in their
development, provide a safe and inclusive work environment, and empower them to contribute
their best. Their dedication to quality and safety drives their success.
3. Environmental Responsibility :They are committed to minimizing the environmental
impact through sustainable practices, energy efficiency, and the responsible use of resources.
4. Safety First : Safety is paramount in everything they do. They work diligently to prevent
accidents and ensure the well-being of their employees, contractors, and the communities where
they operate.
5. ContinuousImprovement : They foster a culture of continuous improvement, where
every employee is encouraged to identify opportunities for enhancement and innovation in their
processes and products.

1.7 Product and services profile:

Exide Corporation, a leading global provider in the energy storage solutions industry, offers a
comprehensive range of products and services:
1. Lead-Acid Batteries:Automotive Batteries: For cars, trucks, motorcycles, and other
vehicles.Industrial Batteries: Catering to various industrial applications like
telecommunications, power generation, and more.VRLA Batteries: Valve-Regulated Lead-Acid
batteries suitable for backup power and renewable energy storage.
2. EnergyStorageSolutions:Grid Energy Storage: Providing solutions for storing and
managing electricity on the grid, enhancing grid stability and reliability.Renewable Energy
Storage: Batteries designed to store energy generated from renewable sources like solar and
wind, ensuring consistent power supply.

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3. UninterruptiblePowerSupply (UPS) Systems:Offering UPS systems to safeguard

critical equipment and maintain uninterrupted power during outages, ensuring business
continuity.
4. MotivePower:Batteries for electric forklifts, electric vehicles, and other materials
handling equipment, ensuring efficient and reliable power for these applications.
5. BatteryMaintenanceandReplacement:Services encompassing battery maintenance,
testing, and replacement to maximize battery life and performance.
6. BatteryRecycling:Environmental services involving the responsible recycling and
disposal of lead-acid batteries to minimize environmental impact.

1.8 Area and of operation:

 International:

 Asia-Pacific: Eide has a significant presence throughout the Asia-Pacific region,

including South Korea, China, India, Japan, and many other countries. It operates
manufacturing facilities, research and development centers, and retail stores in these
markets.
 North America: Exide has a strong presence in North America, with offices,
manufacturing facilities, and retail stores in the United States and Canada. The
company's North American operations encompass various business divisions, including
consumer electronics and semiconductor manufacturing.
 Europe: Exide operates in various European countries, with offices, manufacturing
facilities, and a retail network. European markets are significant for exide’s consumer
electronics and appliance business.
 Africa and the Middle East: Exide has a presence in several countries across
Africa and the Middle East, offering a range of consumer electronics and services.

 National:

 Tamil Nadu: Exide operates manufacturing facilities in Tamil Nadu, contributing to

the production of a wide range of consumer electronics.
 Delhi: The national capital, Delhi, houses numerous exide exclusive stores and service
centers, serving a large customer base.
 Karnataka: Exide has R&D centers in Bengaluru, Karnataka, focusing on software
development and innovation.

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 Telangana: Hyderabad, Telangana, is home to one of Exide's R&D centers, playing a

crucial role in technology development.
 Maharashtra: Exide has a strong retail presence in Maharashtra, with exclusive
stores in cities like Mumbai and Pune..

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Regional:
Shivu enterprices opened in Davanagere on April 2021 which is located in shamanur road to
provide the best battrys to the people of Davanagere.

1.9 Ownership pattern:

1.Public Shareholders :The remaining ownership of Exide was divided among public
shareholders, which included both institutional and retail investors. These shareholders
held shares in the company through stock exchanges, and the ownership of the public
shareholders was subject to market dynamics

1.10Competitorinformation
1. Amaron: A popular brand for batteries, providing power solutions for various types
of vehicles, including two-wheelers.

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2.LuminousPowerTechnologies: Luminous offers a range of batteries suitable for

- wheelers, known for their reliable performance.

3.Su-KamPowerSystems: Su-Kam is another brand that produces batteries for various

applications, including two-wheelers.

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4.TATAGreenBatteries: TATA Green manufactures batteries for a range of vehicles,

including motorcycles and scooters.

`1.11 Infra structure

For the core industries, Exide has a standalone range of five standby batteries benchmarked to the
highest international standards. Referred to as the "formidable five" in industrial circles, these are
the top of the line.

Exide Plante Batteries with Transparent SAN Container

Exide TBS Tubular Batteries in Transparent SAN Container
Exide SMF Powersafe VRLA Batteries
Exide Tubular Batteries (both HDP and NDP) in PP & Transparent SAN Containers
Exide Gel Tubular Batteries
These are the heart of core industries like Power, Oil & Gas, Steel, Cement, Telecom, Railways,
Urban Metro, IT, Financial Institutions, and Non-Conventional Energy Systems

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1.12 Achievements – Awards , Rewards , Higest sales Awards,Rewards:

1. Seoul Music Awards (2015) – Bonsang Award (January 22, 2015)
2. Gaon Chart Music Awards (2015) - New Artist of the Year (February 17, 2015)
3. Melon Music Awards (2014) - Top 10 Artists (November 13, 2014)
4. Golden Disk Awards (2015) - Newcomer Award (January 21, 2015)
5. Asia Model Awards (2015) - Popular Singer Award (January 23, 2015)
6. SBS MTV Best of the Best (2014) - Female Rookie of the Year (December 11, 2014)
7. Chart Music Awards (2019) - Social Hot Star Award (January 23, 2019)

Highest Sales:

exide's highest sales in the past five years were in 2019, when it sold 295 million
battrysIn 2022, Exide sold approximately 258.2 million battrys, which was a decline of
around 14.1 million from 2021.
In the first quarter of 2023, Excide'srecharchablebattry’s generated $19.8 billion in sales,
which was 23% up compared to the previous year. Exide business reported $20.4 billion
in sales, a 4% increase year-over-year.

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MODULE02

FINANCIAL AND MARKET ANALYSIS

2.1 ANALYSE THE COMPANY’S FINANCIAL STATEMENT

(Rs in cr.)
PROFIT AND LOOS Mar22 Mar23
ACCOUNTS OF EXCIDE
12mths 12mths
INCOME
Revenue from operation (groos) 12335.34 10007.66
Other levies 0.00 0.00
Revenue from operations 12335.34 10040.84
Other income 80.34 65.44
Total revenue 12462.03 10106.28
Expenses
Cost of material consumed 8764.15 6527.61
Purchase of stock in trade 8.91 7.46
Operating and direct expenses 0.00 0.00
Changes in investor of -197.81 44.44
FG,WIP,and stock trade
Employe benefits expenses 789.28 721.52
Financial costs 38.43 23.77
Depreciation and amortization 412.61 379.35
expenses
Other expenses 1621.57 1384.23

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Total expencess 11437.14 9088.38

Profit /loos before exceptional 1024.89 1017.90
extraordinary items and items
Exceptional items 4693.64 0.00

Profit/loos before tax 5718.64 1017.90

Tax expenses continud operation
Current tax 1072.61 285.78
Less;MAT credit entitlement 0.00 0.00
Deferred tax -37.50 -26.16
Tax for earlier years 0.00 0.00
Total tax expenses 1035.11 259.62
Profit/loos from contuning 4683.53 758.28
operation
Profit /loos from contuing 4683.53 758.28
operation
Other additional information
Earnings per share
Basic EPS(rs) 55.10 8.92
Diluted EPS(Rs) 55.10 8.92
Value of imported and
indigenious raw material
stores,sparesand loos tools
Impoted raw material 0.00 0.00
Indigenous raw material 0.00 0.00
Stores ,spares and loose tools
Imported stores and spares 0.00 0.00
Indigenous stores and spares 0.00 0.00
Dividend and divided percentage
Equity shares dividend 170.00 170.00

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Tax on dividend 0.00 0.00

Equity dividend rate(%) 200.00 200.00

Analysing of Profit and Loss Statement:

• Review the Profit and Loss Statement analysis of Exide Company March 2021 Sales were
55.10 and in March 2022 Sales were 65.77, According to company’s P&L Statement.
The highest sales were recorded in 2022 65.77 and lowest sales were recorded in
202155.10.
• The highest profit for the Year in 2022.

Interpretation Of Statements of Profit and Loss Account:

In above statement we can see that there is decreased in total revenue in comparing to
previous year and the Company total expenses has increased compared to previous year.

 Statement of financial position

Rs(in crores)
Particulars Mar22 Mar21

12mths 12mths

Equities and liabilities

Shareholders funds

Equity share capital 85.00 85.00

Total share capital 85.00 85.00

Reserves and surplus 10,520.58 6,808.51

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Total reserves and surplus 10.520.58 6,808.51

Total shareholders funds 10,605.58 6,893.51

Non current liabilities

Long-term barrowing 0.00 0.00

Deferred tax liabilities 0.00 0.00

Other long term liabilities 284.02 289.68

Long term provision 55.32 53.68

Total non current liabilities 339.34 420.41

Current liabilities

Shortterm borrowings 0.00 0.00

Trade payables 1609.67 1641.61

Other current liablites 524.79 402.51

Short term provision 263.77 270.73

Total current liablites 2398.23 2314.85

Total capital and liablites 13343.15 9628.77

Assets

Non-current assets

Tangible assets 2732.95 2601.79

Intangible assets 35.63 36.06

Capital work in progress 312.37 200.75

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Other assets 33.06 33.77

Fixed assets 3114.01 2872.37

Non-current investment 2176.09 2052.07

Deferred tax assets (net) 58.37 0.00

Long term loans and advances 0.00 23.64

Other non current assets 107.58 161.78

Total non current assets 9620.60 5233.88

Current assets

Current investment 702.79 882.54

Inventories 2458.48 2346.19

Trade receivables 1192.42 887.37

Cash and cash equivalents 161.22 91.35

Short term lons and advances 0.01 14.65

Other current assets 207.63 172.79

Total current assets 4722.55 4394.89

Total asset 13343.15 9628.77

Other additional information

Contingent liabilities commitments

Contingent liabilities 597.00 789.26

CIF value of imports

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Raw materials 0.00 0.00

Stores, spares and loose tools 0.00 0.00

Trade/others goods 0.00 0.00

Capital goods 0.00 0.00

Expenditure in foreign exchange

Expenditure in forign currency 1091.18 983.88

Remittances in foreign currencies

for dividends
Dividend remittance in forign
currency
Earning in forign exchange

FOB value of goods

Other earnings 1070.45 645.11

Bonus details

Bonus equity share capital 54.15 54.15

Non-current investments

Non-current investments quoted 4692.99 14.04

market value
Non-current investments unquoted 647.65 2162.05
book value
Current investments

Current investment quoted market

value
Current investments 702.79 882.54
unquoted book value

Analysing the Financial Position:

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• Analysing the Financial Position Statement of March 2021 and 2022 there is a total
liability and cash and cash equivalents and inventories etc…We have to consider the
March 2021 and 2022 in March 2021 Total Liabilities are (106,390,451) and in March
2022 (72,551,611) Compared to March 2022 (72,551,611) is decreased in the total
liability compared to March 2021 (106,390,451).
• In the Total Asset compare to March 2021 and 2022 in March 2021 (372,888,268) and
March 2022 (347,306,689). In March 2022 (347,306,689) has been decreased compared
to March 2021 (372,888,268).
Interpretation of Financial Position:

In above statement we can see that there is decrease in Current asset in comparing to
previous year and the Company Current liabilities has also been decreased in compared
to previous year.
If there is decrease in current asset then the companies financial position is in ordinary
condition
If liability decreases then the companies financial position will not be good and will be
under debt..

 Statement of cash inflow and outflows :

Particulars Mar22 Mar21

12mths 12mths
Net profit/loos before 5718.64 1017.90
Extraordinary items and tax
Net cash flow for oparting activities 12.18 1413.39
Net cash used in investing activities -214.26 -198.85
Forign exchange grains/loos 0.00 0.00
Adjustments on amalgamation merger 0.00 0.00
demerger others
NET INC/DEC IN CASH AND CASH 70.87 -62.33
EQUIVALENTS
Cash and cash equivalent being of year 82.54 144.87
Cash and cash equivalent end of the 153.41 82.54
year

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Analysing of Cash Inflows and Cash Outflows:

The statement of cash flows compares to March 2021 and 2022. The Net Cash inflow
from operating activities in March 2021 compare to March 2022, there 2021 is highest
and in Net Cash inflow from investing activities compared to 2021 and 2022, there 2021
is highest of . Cash and Cash Equivalents at the end of the year compare to March 2021
and 2022 there is highest in the March 2022.

Interpretation Of Cash Inflows and Cash Outflows:

Form above statement their decrease in Net Cash Flow from operating activities where
their decrease in net cash used in investing activities from negative stage comparing to
previous year and there is decrease in Net Cash used from financing activities and there is
increase in Cash and cash equivalents End of the year.

2.2 Assess the key financial ratios:

Liquidity ratios are financial metrics used to evaluate a company's ability to meet its
short- term financial obligations and convert assets into cash.
2022 2021
Current Ratio 2.78 0.24
Cash Ratio 0.63 0.44
Quick Ratio 2.12 2.00

2022:
1.Current Ratio = Current Assets / Current Liabilities
169,206,395 / 60,678,421=2.78
2.Cash Ratio = Cash and equivalent / Current Liabilities
38,477,921 /60,678,421=0.63
3.Quick Ratio = Current Assets - Inventory / Current Liabilities
169,206,395-40,419,724 / 60,678,421=2.12

2021:
1.Current Ratio = Current Assets / Current Liabilities

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190,685,555 / 77,018,789=0.24
2.Cash Ratio = Cash and equivalent / Current Liabilities
34,115,412 / 77,018,789=0.44
3.Quick Ratio = Current Assets - Inventory / Current Liabilities
190,685,555 - 36,172,043 / 77,018,789=2.00

Analysing of Financial Ratios:

• Current Ratio in the FY 2021 is 0.24 and in the FY 2022 is 2.78 it has been increased to
2.78 2022 it has been increased every year.
• Cash Ratio in the FY 2021 is 0.44 and in the FY 2022 is 0.63 it has been increased to
0.63 2022 it has been increased every year.
• Quick Ratio in the FY 2021 is 2.00 and in the FY 2022 is 2.12 it has been increased to
2.12 2022 it has been increased every year. Interpretation
Of Ratio Analysis:
In the above statement 2022 and 2021 there is increase in 2022 Current ratio, Cash ratio,
Quick ratio and decrease in 2021.

2.3 Market analysis:

Profitability and Turnover to Evaluating Financial Health:

Profitability ratios are financial tools that help assess a company's ability to generate
profits. They include metrics like Net Profit Margin. These ratios are vital for investors
and creditors to gauge a company's financial health and performance. Other ratios like
Price-to-Earnings (P/E) and Earnings Per Share (EPS) provide market-related and
pershare profit insights. Analysing these ratios in context is crucial for a comprehensive
evaluation of a company's profitability.

The profitability and turnover ratios are just one measure of a company’s financial health.
Other factors, such as the company’s debt levels and its cash flow, should also be
considered. This the analysis of financial ratios and financial health of Samsung
Company.
2022 2021
Operating Profit Margin (%) 17.64 18.37
Profit Before Interest and Tax
15.66 15.93
Margin (%)
Gross Profit Margin (%) 15.90 16.09

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Cash Profit Margin (%) 14.27 14.66

Adjusted Cash Margin (%) 14.27 14.66
Net Profit Margin (%) 12.76 12.53
Adjusted Net Profit Margin (%) 12.56 12.41
Return On Capital Employed (%) 29.31 22.06
Return On Net Worth (%) 22.66 17.31
Adjusted Return on Net Worth
22.66 17.31
(%)
Return on Long Term Funds (%) 30.99 23.60

• Operating Profit Margin in the FY 2021 is 18.37 & in the FY 2022 it has been increasing
to 17.64
• Net profit margin in the FY 2021 is 12.53 & in the FY 2022 it has been increased to
12.76
• Return on Net Worth in the FY 2021 it is 17.31 & in FY 2022 it has been increased to
22.66

Profitability and Turnover to Evaluating Financial Health:

Profitability ratios are financial tools that help assess a company's ability to generate
profits. They include metrics like Net Profit Margin. These ratios are vital for investors
and creditors to gauge a company's financial health and performance. Other ratios like
Price-to-Earnings (P/E) and Earnings Per Share (EPS) provide market-related and
pershare profit insights. Analysing these ratios in context is crucial for a comprehensive
evaluation of a company's profitability.

The profitability and turnover ratios are just one measure of a company’s financial health.
Other factors, such as the company’s debt levels and its cash flow, should also be
considered. This the analysis of financial ratios and financial health of Samsung
Company.
2022 2021
Operating Profit Margin (%) 17.64 18.37
Profit Before Interest and Tax
15.66 15.93
Margin (%)
Gross Profit Margin (%) 15.90 16.09
Cash Profit Margin (%) 14.27 14.66
Adjusted Cash Margin (%) 14.27 14.66
Net Profit Margin (%) 12.76 12.53
Adjusted Net Profit Margin (%) 12.56 12.41

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Return On Capital Employed (%) 29.31 22.06

Return On Net Worth (%) 22.66 17.31
Adjusted Return on Net Worth
22.66 17.31
(%)
Return on Long Term Funds (%) 30.99 23.60

• Operating Profit Margin in the FY 2021 is 18.37 & in the FY 2022 it has been increasing
to 17.64
• Net profit margin in the FY 2021 is 12.53 & in the FY 2022 it has been increased to
12.76
• Return on Net Worth in the FY 2021 it is 17.31 & in FY 2022 it has been increased to
22.66

2.4Market Analyses:
Evaluate company position within its industry:

Eide is a leading company in its industry with a strong reputation for innovation and
quality. It competes in a wide range of industries and has a global reach.
Exide is a well-established company with a strong track record of innovation and growth.
It is well-positioned to continue to grow in the years to come.

 Innovation: Exide is a dominant player in the global market. It's positioned as

an innovative brand that offers high-class design products to customers . Exide's
business model is characterised by its focus on vertical integration, innovation,
and a solid commitment to research and development.
 Market Share: In the first quarter of 2023, Exide held the top position in the
overall India market with a 20% market share. In the ultra-premium category,
Exid’s current quarterly market share in India is 14.29%, a decrease of 3.28%
compared to 2022.Exide’s home appliances represent its second-largest business
in India, achieving sales of₹11,844 crore in FY23, an 18% increase over the
previous year.
 Profitability: Exide Electronics has a profitability score of 6.00, which is
significantly higher than its peer group. In 2022, exide reported a record high of
302.23 trillion in annual revenue and KRW 43.38 trillion in operating profit.
 Financial Performance: Exide revenue fell by 3.2% compared to the
previous quarter, while operating profit increased by 6.2%. On a year-on-year
basis, revenue decreased by 28.4% and operating profit by 23.6%.

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 Research and Development: Exide research and development, investing

heavily to drive innovation across various sectors. The company's commitment to
R&D is evident in its consistent introduction of cutting-edge technologies,
reinforcing its position as a technological pioneer. This focus on research and
development not only sustains its competitive edge but also positions Samsung as
a key influencer in shaping the future of technology.

Examine Market trends, Competition, and Potential

growth opportunities:

•Market trends:

 Investment in Research and Development:Exide allocated significant resources

to research and development, particularly in areas like chargablebattry technology,
artificial intelligence, and semiconductor advancements. This focus on innovation was
crucial to maintaining a competitive edge.
 Product Line: Exide has a strong marketing mix in its product line, which includes
two
/four whellersbattry ,upssollar, and more. This diversified product line has contributed to
the company's success in the market.
 Marketing Strategy: Exide transformed from a low-tier manufacturing brand into a
global electronics powerhouse through a revamped marketing strategy. This involved
heavy investment in R&D for technical innovation, product development, design, and
brand building campaigns. The company also re-organized distribution channels,

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consolidated advertising agencies, and launched a brand-building campaign to promote

their products.
 Digital Health:Exide explored opportunities in digital health and wearables, including
fitness of battry andsmartdevicess .
 Environmental Initiatives:Environmental sustainability was a growing focus for
Exide The company aimed to reduce its carbon footprint and promote eco-friendly
practices in its manufacturing processes and product designs.
 Market Volatility and Challenges:Exide encountered market volatility, supply
chain issues, and changing consumer preferences. It had to adapt to these challenges and
continue to innovate to stay competitive.

Potential growth opportunities:

Exide has several potential growth opportunities.

Growth of e-commerce:Exide has great growth opportunities in the field of e-commerce.

They can leverage their strong brand presence and technological expertise to enhance their
online shopping platforms and provide a personalised shopping experience to customers. Exide
can tap into the growing e-commerce market and drive significant growth in their online sales.

Growth of Healthcare IT Market:Exide has significant growth opportunities in the

healthcare IT market. They can leverage their expertise in technology and innovation to develop
solutions that improve patient care, streamline healthcare operations, and enhance medical
research.

Growth of Sustainability:Exide has significant growth opportunities in the area of

sustainability. They can focus on developing environmentally friendly products and technologies,
such as energy-efficient devices and renewable energy solutions. Exide can attract
environmentally conscious consumers and contribute to a greener future.

Growth of Emerging Market Expansion: Exide has tremendous growth opportunities

in expanding into emerging markets. By entering markets like India, Africa, and other
developing regions, Samsung can tap into the growing middle-class population and increasing
demand for consumer electronics. This expansion can help Samsung increase its market share,
reach new customers, and drive significant revenue growth.

Competition

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1. Amaron: A popular brand for batteries, providing power solutions for various types
of vehicles, including two-wheelers.along with this Exide is also providing power solutions for
various types of vehicles, including two-wheelers with assured warnty
2.LuminousPowerTechnologies: Luminous offers a range of batteries suitable for
- two and four wheelers, known for their reliable performance.along with thise Exide is also
providing more varity with different market segments.
3.Su-KamPowerSystems: Su-Kam is another brand that produces batteries for various
applications, including two-wheelers with power market startagy. Which helps Exide to improve
the sales and grouth of the company.
4.TATAGreenBatteries: TATA Green manufactures batteries for a range of vehicles, including
motorcycles and scooters.Thise are made of green batteries which is not sutable for long period of
time wher the competastion much easier than other comapnys.

MODULE:03

MANAGEMENT AND LEADERSHIP

3.1 Discuss theExide company’s leadership team and their qualification

1. Tim Vargo (President and Chief Executive Officer): Qualifications: Tim Vargo has
over 30 years of experience in the automotive and industrial sectors. He previously
held leadership positions at companies like TRW Automotive, Delphi Corporation,
and Tenneco, which gave him a strong background in the automotive industry.
2. Jake Zhu (Executive Vice President and Chief Financial Officer): Qualifications:
Jake Zhu has experience in finance and held leadership roles in several industries,
including manufacturing and technology. He has a background in finance and
accounting.
3. Stefan Starch (Executive Vice President and Chief Operating Officer):
Qualifications: Stefan Starch has a strong background in operations and supply chain
management. He has worked in various manufacturing and industrial companies,
including Cooper Industries and General Electric.
4. John Pittas (Senior Vice President, Strategy and Business Development):
Qualifications: John Pittas has experience in strategic planning and business
development. His background includes roles at financial institutions and investment
firms.

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5. Kevin M. Frantz (Senior Vice President, Chief Legal and Human Resources
Officer): Qualifications: Kevin M. Frantz brings expertise in legal matters and human
resources to the team. He has a legal background and extensive experience in these
areas.
6. Michael Ostermann (Senior Vice President, Europe, Middle East, and Africa):
Qualifications: Michael Ostermann oversees the company's operations in the EMEA
region. His qualifications likely include experience in managing international
business operations.
7. Chris Hartley (Senior Vice President, Americas): Qualifications: Chris Hartley is
responsible for the company's operations in the Americas. He likely has significant
experience in the automotive and industrial sectors within this region.
8. Exide Technologies' leadership team comprises individuals with a wide range of
qualifications and experience in various aspects of the battery manufacturing industry,
including finance, operations, legal, and international business. Keep in mind that
leadership teams can evolve over time, so it's important to verify the most up-to-date
information if you are interested in the current state of the company's leadership.

3.2 Assess the company’s corporate governance and decision making process
Corporate Governance:
1. Board of Directors: Exide Technologies, like many publicly traded companies, is likely
to have a board of directors responsible for overseeing the company's management and
making strategic decisions. The board is composed of individuals with diverse expertise
and backgrounds.
2. Board Committees: The board typically establishes various committees to address
specific governance issues, such as audit, compensation, and nominating and governance
committees. These committees play essential roles in ensuring transparency,
accountability, and best practices.
3. Shareholder Relations: Companies, including Exide, engage with shareholders through
annual meetings, proxy voting, and regular communications to keep shareholders
informed about company performance and to address their concerns.
4. Ethical and Compliance Framework: A strong ethical framework and compliance
program are essential for corporate governance. This includes adhering to legal and
regulatory requirements and promoting ethical behaviour throughout the organization.

Decision-Making Process Exide company:

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1. Strategic Planning: The company's leadership, including the CEO and senior
management team, is responsible for developing and executing the company's strategic
plan. This plan outlines the company's long-term goals, objectives, and initiatives.
2. Operational Decisions: Day-to-day operational decisions are made by managers and
employees throughout the organization. These decisions align with the company's
strategic goals and are subject to oversight and supervision by appropriate management
levels.
3. Financial Decision-Making: Financial decisions, including budgeting, investment, and
resource allocation, are typically made by the CFO and finance team in alignment with
the strategic plan.
4. Risk Management: Decision-makers must assess and manage risks that could affect the
company's performance. This may involve identifying potential risks, establishing risk
mitigation strategies, and monitoring risk exposure.
5. Innovation and Product Development: Decision-making related to product
development, innovation, and market expansion is usually the responsibility of specific
departments or teams, working in collaboration with other business units.
6. Stakeholder Engagement: Engaging with various stakeholders, including customers,
suppliers, employees, and investors, is a part of the decision-making process to ensure
that the company's actions align with stakeholder interests.
7. Performance Evaluation: Regular performance evaluations are conducted to assess the
impact of decisions and to make necessary adjustments to the company's strategies and
operations.

Exide Technologies, as a battery manufacturer and global company, would adapt its corporate
governance and decision-making processes to its specific industry and market conditions. It's
crucial for the company to ensure that these processes are transparent, accountable, and in
compliance with legal and regulatory requirements to maintain the trust of shareholders and
stakeholders. Please note that the specific practices and individuals involved in governance and
decision-making may have changed since my last knowledge update in 2022, so it's essential to
refer to the company's latest reports and disclosures for the most current information.

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MODULE:04
SWOT ANALYSIS
4.1 STRENGTHS
1. Brand Reputation: Exide is a well-established and reputable brand with a long history
in the battery manufacturing industry. This reputation can be a significant strength in
attracting customers and partners.
2. Product Range: Exide offers a wide range of batteries, including automotive batteries,
industrial batteries, and home inverter batteries. This diverse product portfolio allows
the company to serve various markets and customer needs.
3. Market Presence: Exide has a significant market presence, not only in India but also in
other countries. It has a network of dealers and distributors, which enhances its reach
and accessibility to customers.
4. Quality and Technology: Exide invests in research and development to produce
highquality batteries. They often incorporate advanced technologies to improve battery
performance and lifespan.
5. Manufacturing Facilities: Exide has multiple manufacturing facilities across India,
ensuring efficient production and distribution of batteries.
6. Sustainability Initiatives: The company has been actively working on environmentally
friendly and sustainable battery technologies, which can be seen as a strength given the
growing importance of sustainability in the battery industry.

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7. Customer Service: Exide has a reputation for providing good customer service, which
can be a significant strength in maintaining customer loyalty.
It's important to note that the strength of a company can change over time due to various factors,
including market conditions, competition, and technological advancements. To get the most
upto-date information on the strength and performance of Exide Industries Limited, I would
recommend checking the latest financial reports, news, and industry analyses.

4.2 WEAKNESS
1. Competition: The battery industry is highly competitive, and Exide faces competition
from both domestic and international battery manufacturers. This competition can put
pressure on pricing and market share.
2. Technological Changes: Rapid advancements in battery technology can pose a challenge
for established companies. Staying at the forefront of technology and innovation is crucial
in the battery industry.
3. Economic Factors: Economic downturns or fluctuations in the automotive and industrial
sectors can affect demand for Exide's products, particularly automotive and industrial
batteries.
4. Supply Chain Disruptions: Any disruptions in the supply chain, such as shortages of
raw materials or production issues, can impact the company's ability to meet customer
demand.
5. Environmental Regulations: Increasing environmental regulations related to battery
production and disposal can impact the cost and processes of battery manufacturing.
6. Foreign Exchange Risks: If Exide exports its products or operates in multiple countries,
it may be exposed to foreign exchange rate fluctuations, which can affect profitability.
7. Brand Perception: Maintaining and enhancing the brand reputation is critical. Any
negative incidents or perceptions related to product quality or safety can harm the brand's
image.
8. Sustainability Challenges: As the world moves toward more sustainable energy
solutions, battery companies may face challenges in terms of adapting to more eco-
friendly manufacturing and recycling processes.
9. Dependence on Key Markets: If Exide relies heavily on a particular market or customer
segment, any downturn in that market can have a significant impact on the company's
revenues and profitability.
10. Regulatory Compliance: Adhering to various regulatory standards and quality controls
is essential in the battery industry, and any lapses in compliance can lead to legal and
reputational issues.

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To assess the current weaknesses and challenges of Exide Industries Limited, it's
advisable to consult the company's most recent financial reports, news updates, and
industry analyses, as circumstances and market conditions can change over time.

4.3 OPPORTUNITIES
1. Growing Automotive Market: The increasing demand for automobiles, including
electric vehicles (EVs), offers a significant growth opportunity for battery manufacturers.
Exide can tap into the rising demand for batteries in the automotive sector, especially for
EVs and hybrid vehicles.
2. Renewable Energy Storage: With the global push for renewable energy sources, there is
a growing need for energy storage solutions. Exide can develop and market batteries for
renewable energy storage systems, such as solar and wind power.
3. Sustainable and Green Technologies: Investing in environmentally friendly battery
technologies can help Exide stay competitive and meet the demand for sustainable and
green products.
4. Expansion into Emerging Markets: Expanding into emerging markets with increasing
industrial and automotive activity can open up new revenue streams. These markets may
have untapped potential for battery sales.
5. E-commerce and Digital Marketing: The shift to e-commerce and online sales channels
presents opportunities to reach a broader customer base. An effective online presence and
digital marketing can help Exide attract more customers.
6. Electric Two-Wheelers and Three-Wheelers: In many countries, electric scooters and
three-wheelers are becoming popular due to their affordability and eco-friendliness. Exide
can explore opportunities in providing batteries for these vehicles.
7. Energy Storage for Data Centers: The growth of data centers and cloud computing
requires reliable backup power solutions. Exide can target the data center industry with
energy storage solutions.
8. Grid Energy Storage: Grid-level energy storage solutions are in demand to stabilize and
improve the efficiency of electricity grids. Exide can participate in grid energy storage
projects.
9. Recycling Initiatives: Battery recycling and disposal are becoming increasingly
important. Exide can invest in battery recycling facilities and services, which not only
comply with regulations but also promote sustainability.
10. Partnerships and Collaborations: Collaborating with electric vehicle manufacturers,
renewable energy companies, and technology firms can lead to innovative solutions and
broader market reach.

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11. R&D and Innovation: Continual investment in research and development can lead to the
development of more efficient and longer-lasting batteries, keeping Exide competitive in
the industry.
12. Government Incentives: Many governments offer incentives and subsidies for EVs and
renewable energy projects. Exide can leverage these incentives to boost sales and
expansion.
To capitalize on these opportunities, Exide Industries Limited should continuously monitor
market trends, invest in research and development, and adapt its strategies to meet the changing
needs of customers and the industry. It's essential to stay agile and innovative in a rapidly
evolving market.

4.3 THREATS
1. Competition: Intense competition in the battery industry, including from global players, can
lead to pricing pressures and a potential loss of market share.
2. Technological Disruption: Rapid advancements in battery technology, including
breakthroughs in energy storage, can make existing products obsolete, requiring substantial
investments in research and development to stay competitive.
3. Supply Chain Disruptions: Disruptions in the supply chain, whether due to geopolitical
issues, natural disasters, or pandemics, can impact production and the availability of key
materials.
4. Economic Downturn: Economic downturns can lead to reduced consumer spending,
affecting the demand for automotive and industrial batteries.
5. Environmental Regulations: Increasing environmental regulations can impose additional
costs and compliance challenges on battery manufacturers.
6. Foreign Exchange Risks: If Exide operates in multiple countries or exports its products, it
may be exposed to currency exchange rate fluctuations, affecting profitability.
7. Substitute Technologies: The development of alternative energy storage solutions, such as
supercapacitors or fuel cells, could pose a threat to traditional battery technology.
8. Consumer Preferences: Shifts in consumer preferences towards alternative energy sources
and greener technologies, as well as electric vehicle adoption, can impact the demand for
traditional lead-acid batteries.
9. Legal and Regulatory Challenges: Legal issues, such as product liability claims or
intellectual property disputes, can result in financial losses and damage to the company's
reputation.
10. Cybersecurity Threats: In an increasingly connected world, the battery industry, like other
industries, is vulnerable to cybersecurity threats that could disrupt operations and data
security.

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11. Energy Storage Competition: The growth of grid-level energy storage and competition
from large-scale battery manufacturers in this segment can impact sales in the energy storage
market.
12. Evolving Consumer Trends: Changes in consumer behavior, such as a decrease in car
ownership in favor of ride-sharing and mobility-as-a-service, could affect the demand for
automotive batteries.
13. Geopolitical Risks: Political instability, trade disputes, or changes in government policies in
key markets can impact Exide's international operations and exports.
To address these threats, Exide Industries Limited should engage in comprehensive risk
management, diversify its product portfolio, continuously innovate, and adapt to evolving market

MODULE=05

SUMMARY OF FINDINGS SUGGESTIONS AND RECOMMENDATIONS

5.1 Summarise the Key Findings of the Analysis:

 Exide is a global leader in the battry industry.
 Nature of business involved B2C.
 They have a strong presence in the foure wheelers battry market, competing with other
major brands.
 Exide invests heavily in research and development to stay at the forefront of innovation.
 They have a strong focus on customer satisfaction and strive to provide the best user
experience.
 Exide has a strong brand reputation and is recognized for its reliability and durability.
 They have a large market share in many countries, including India.
 Exide is the world's largest electronics company, with a global market share of over 20%.
 They have a strong supply chain and manufacturing capabilities.
 It has diversified its board with independent directors to improve corporate governance.
Exide. started its operation with a clear vision of serving customer with quality products.
 Their products meet all requirements of the market, the needs of the end users, builders,
architects, engineers, contractors and specifiers.
 Giving their customers the ultimate satisfaction by integrating and synergistically
increasing the knowledge, skills, abilities and drive of each and every person involved in
their organization.
 They provide a wide variety of solutions that boosts customer confidence and give them a
hassle-free environment.

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 They are committed to provide society with advanced products that increase the quality of
life while protecting the global environment.
 Fluctuations in raw material prices can affect production costs and also maintaining
quality standards and addressing competition in the market.
 External allocation of large contracts becomes difficult. Long term market instability and
uncertainty may damage the opportunities and prevent the expansion of training and
development facilities.
 The increase resulted both from higher revenues from product sales and from higher
commission income in the context of license management. The profits from continuing
operations like extraordinary expenses, tax expenses etc. the amount is totalled to
12169.79.
 Exide has generated Rs.290666.72 net sales in 2022, which is an increase from the
Rs.208922.71 in net sales it generated in 2021. The increase in net sales from 2021 to
2022 suggests that the company experienced growth during that period.
 The fund is raised to Rs.60553.31 in 2022 as compared to previous year of 2021. Where
the share capital is Rs. 15000.00 and surplus and reserves are Rs 4555.3.31. Having
enough current assets ensures you can meet your financia

5.2 Recommendations for Enhancing its Performance and Competitiveness:

 Exide should focus on understanding and meeting the evolving needs of their customers.
By prioritizing customer satisfaction and providing exceptional user experiences, they can
build strong brand loyalty.
 Exide should continue investing in research and development to stay at the forefront of
technological advancements. This will allow them to introduce new and innovative
products that can capture consumer interest.

 Optimize the supply chain to minimize transportation costs, reduce inventory levels, and
ensure timely delivery. This includes better forecasting, inventory management, and
transportation logistics.
 Implement robust cost control measures to manage expenses across the organization. This
includes a thorough review of procurement processes, energy efficiency, and labor
productivity.
 Develop comprehensive risk management strategies to mitigate external and internal
risks, including market fluctuations, regulatory changes, and supply chain disruptions.

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5.3 Emphasize the Overall Outlook of The Company

 Financial Position: Exide historically maintained a robust financial position, driven
by its diverse product portfolio and global market presence The division was a significant
contributor to revenue, alongside the consumer electronics and mobile divisions.

 Competition: Intense competition in the battry market with other tech giants like
Amaron,and Chinese manufacturers In the semiconductor industry, Exide faced
competition from companies .

 Market Growth: Eide operated in dynamic markets, experiencing growth in areas like
recycle technology and emerging tech trends The pace of market growth was influenced
by consumer preferences, technological advancements, and global economic conditions.

 Promotional Strategies: Exide employed a mix of marketing strategies, including

product launches, advertising campaigns, and strategic partnerships. Emphasis on
showcasing technological innovations, such as new service features, advanced displays,
and sustainability initiatives. Online and offline promotional activities to engage with a
diverse consumer base.

Suggestions

 I suggest to provide quality assurance which will build trust with customers and can set
them apart from competitors.
 I suggest to conduct regular market research which can help them to identify
opportunities and adapt to changing demands.
 Efficient cost management can improve profitability.
 To regularly analyse their competitors to understand their strengths and weaknesses. This
can help in improving their strategies and positioning.

Learning experience:
a. Analyze Wellness Forever's target market, product offerings, and competitive landscape.
b. Research their supply chain management, inventory control, and pricing strategies.
c. Examine their customer acquisition, retention, and satisfaction metrics.

Exploring Wellness Forever's Marketing and Sales Strategies:

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a. Evaluate their online and offline marketing channels, including social media presence and digital
advertising.
b. Analyze their promotional strategies, loyalty programs, and customer engagement initiatives.
c. Assess their sales performance, customer conversion rates, and revenue growth patterns.

Investigating Wellness Forever's Technology and Innovation:

a. Explore their adoption of e-commerce platforms, mobile applications, and data analytics tools.
b. Assess their efforts in leveraging technology to enhance customer experience and operational efficiency.
c. Analyze their potential for implementing AI, machine learning, and other emerging technologies.

Analyzing Wellness Forever's Financial Performance and Growth Opportunities:

a. Review their financial statements, including revenue growth, profitability margins, and debt ratios.
b. Evaluate their expansion plans, new product launches, and market diversification strategies.
c. Assess their potential for mergers, acquisitions, and strategic partnerships.

Developing Recommendations for Wellness Forever's Future Success:

a. Identify areas for improvement in their business model, marketing strategies, and technology adoption.
b. Propose innovative solutions to enhance customer engagement, operational efficiency, and financial
performance
c. Recommend strategies to capitalize on emerging trends in the pharmacy and wellness industry.

BIBLIOGRAPHY
Websites:
1. https://www.exideindustries.com/
2. https://www.exidecare.com/
3. https://www.exidegroup.com/eu/en/brand/exide
4. https://www.moneycontrol.com/financials/exideindustries/balance-sheetVI/EI

5. https://iide.co/case-studies/marketing-strategy-of-exide-industries/

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ANNEXUERS:

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