PARTHA SHARATHI DEY Mobile:7896806233/928795247

Cluster Manager –Retail Operations 0

PGDBM in Marketing E-Mail:
[email protected]
Operations Management  Multiple Store Leadership  Channel Development  Deal
Negotiation  Merchandising  Escalation Resolution  Cost Control

+15 years of experience in driving all phases of store business management, merchandising, sales and finance
within assigned region. Seeking a career opportunity as Retail Manager and Regional Manager.

 PROFILE SYNOPSIS
 Brands Worked with:  Reliance Retail limited  Bata India Ltd  Vodafone Mobile Services
Limited  United Spirits Ltd  Belmonte Total Wardrobe Solution  Reebok India Company
 Responsible for leading multiple store management and retail channels from scratch (from planning till
successful roll-outs)
 Skilled at streamlining operations and optimizing merchandising processes to achieve KPIs and regional
business targets
 Accomplished in ensuring supply chain readiness and negotiating agreements to take operational decisions
and deliver customer support experience within SLA commitments
 Excel at reducing expenses and conducting process review to scale up store operations and vendor
experience excellence
 Capability to define merchandising operational metrics (TATs, productivity targets, fill rates, inventory
quality)
 Undertake merchandising decisions, business analysis and timely delivery in liaison with buyers,
stakeholders and vendors
 Experienced in achieving growth targets through franchise leadership and client relationships within allotted
territory
 Team leadership skills in motivating sales teams, developing promotional material and training new staff
 Skilled in developing the distribution network by performing seasonal estimates of stores and submitting
proposals
 Admirable communication, interpersonal, problem-solving and collaboration skills; work across all levels of
management

 ACHIEVEMENTS & AWARDS  SKILL SET

 Supply Chain Management
Vodafone Mobile Services Limited  Operations Management
 Successfully rolled out 5 VMS for financial year 16/17 against expansion  Regional Business Development
plan of 2  New Store Roll-Outs
 Delivered 22% YOY growth and 117% sales target for FY 16/17within the  Store Performance Improvement
assigned geographical zone  Merchandising
 Best VMS Lead for Q1 and Q4 FY16/17 for achieving highest across all KPI  Business Channel Development
(Key Performance Indicators)  Distribution Network Expansion
 Winner of Best VMS Lead “Purple Star Contest” for M-Pesa for Q4  Contract Negotiation and
FY16/17 through retailer tie-ups Finalization
 Winner of Strike Force All India Level (Germany tour) for the year 2017-  Proposal Development +
2018 Submission
 Promoted as Zonal Retail Lead.  Competitive Market Analysis
 Dealer Management
 Stock / Inventory Optimization
Bata India Ltd  Expenditure Analysis +
 Winner of 2019 BPL (Bata premier league) by achieving 110% Budgeting
 I-grow Award for BEST DM all India Level for 2019-20  Resource Planning
 Best DM for highest contribution of 13% for Omni vertical 20-21  Team Mentorship
 Initiative Award for Store on wheels concept with 25% contribution to  Business Coordination
business across EAST.20-21
 Reduced Lead time, shortages of goods and delivery of consignments Languages Known:
within Zone. English,Hindi,Assamese,Bengali,Nepa
li

Partha Sharathi’s Resume | Confidential

 WORK EXPERIENCE

Cluster Manager - Retail Operations | Reliance Retail Ltd-Trends Footwear | March 2022- Till date

Skill Set: Zonal Business Planning | Multiple Store Management | Operational Excellence | Promotion
and Display | Finance | Business Targets Achievement | Merchandising Management
Key Deliverables:
 Accountable for developing seasonal estimates of all stores and to submitting proposals for remodelling of
existing stores
 Increasing business and market share by finding out new locations and negotiate our expansion; submitting
proposals for temporary outlets to achieve extra business & clear stock
 Lead business growth plans and merchandising activities while working with Category, marketing, account
and operations units
 Coordinating with chief buyer to prepare specific shoe line collection for specific store to adapt to the market
properly
 Monitoring and clearing aged merchandise and making arrangements to clear the stock which is not in
complete assortment
 Checking store operation expenses as per company policy and circulars issued from time to time
 Certifying all stores are within the approved number of personnel; store personnel are presentable, properly
trained, well-groomed and provide best service to customers
 Participating in selection of shop employees and managers for promotion also training store personnel on
Bata 5 Steps of Customer service to render best services to our customers.

Sr. District Manager - Retail Operations | Bata India Ltd | Feb 2018 –March 2022
Skill Set: Multiple Store Management | Operational Excellence| Business Targets Achievement |
Merchandising Management
Key Deliverables:
 Accountable for developing seasonal estimates of all stores and to submitting proposals for remodelling of
existing stores
 Monitoring and clearing aged merchandise and making arrangements to clear the stock which is not in
complete assortment
 Certifying all stores are within the approved number of personnel; store personnel are presentable, properly
trained, well-groomed and provide best service to customers
 Preparing, implementing and achieving operational business plan and estimates for the efficient operation
 Working closely with the product development manager and the merchandise manager; controlling
expenses and checking expenditures, weekly profit and loss account
Assistant Manager | Vodafone Mobile Services Limited | Sep 2014 – Feb 2018
 Ensured company policies are followed and optimized profits by controlling costs; identified financially strong
& reliable dealer’s resulting in expansion of distribution
 Resolved customer issues to attain satisfaction and retention while leading all business operations of
Vodafone
 Appointed new business partners to expand product reach and worked with the dealers and distributors
 Monitored gross and net collection and Revenue; tracked ROI of distributors and initiated corrective actions
for improving their ROI returns
State Trade Marketing Executive | United Spirits Ltd. Guwahati | Aug 2013 - Aug 2014
 Collected and updated market information with accurate understanding and evaluation of schemes
 Verified and settlled the secondary and tie-up schemes given to the retailers on monthly basis
 Maintained brand availability and visibility in all the retails in the assigned territory; conducted promotional
activities
Assistant Manager | Belmonte Total Wardrobe Solution, Northeast | Mar 2011 - Jun 2013
 Maintained sales reports primary & secondary, stock reports; planned seasonal business targets for EBO and
MBO
 Responsible for primary and secondary sales of Northeast; planning sales, distribution of orders and
payments
 Collected monthly reconciliation statement from distributor and franchisee; led franchisee, distribution and
dealer business
Territory Sales in charge | Reebok India Company, Northeast | Mar 2007 - Jun 2010

Partha Sharathi’s Resume | Confidential

 Led sales & retail operation for the Northeast and opened stores and negotiated with landlords or franchisee
 Maintained retail management standards across all stores and monitored process of product Mix and SKU for
new stores; and supervised allocation to confirm by the existing store

 EDUCATION
2006 | PGDBM (Marketing) | Maharishi Arvind Institute of Science & Management, Jaipur
2003 | B.Com. (Management) | Guwahati University

Partha Sharathi’s Resume | Confidential