1.

over Slide
o Business name
o Tagline
o Logo and visuals
2. Problem Statement
o Outline the gap in the market
o Data/statistics to support the issue
3. Solution
o Explain your product or service
o Unique selling proposition (USP)
4. Market Opportunity
o Total Addressable Market (TAM), Serviceable Addressable Market (SAM),
Serviceable Obtainable Market (SOM)
o Growth potential
5. Product/Service Offering
o Visuals or prototypes
o Key features and benefits
6. Business Model
o Revenue streams
o Pricing and monetization strategy
7. Competitive Landscape
o Competitor analysis
o Differentiation
8. Go-To-Market Strategy
o Marketing channels
o Customer acquisition
9. Traction
o Key metrics (sales, user growth, partnerships)
10. Team
o Core team and their expertise
o Advisory board
11. Financials
o Revenue projections
o Key financial metrics
12. Funding Ask
o Amount of funding required
o Use of funds breakdown
13. Closing Slide
o Vision and mission
o Call to action with contact information
1. Vision and Value Proposition

This slide is where you introduce your big idea at a high level. What do you envision for
the future of your restaurant, and what value will it bring to the market?

For example, you may want to bring the first farm-to-table fine dining concept to your
town that will help promote a culture of appreciation for fresh food supplied by local
producers.

2. The Problem

Your restaurant should address a consumer need. So, what problem will your restaurant
solve?

This slide of your pitch deck might be fairly cut and dry if you’re proposing a concept
that doesn’t yet exist in your city or town. On the other hand, if you’re planning to open a
pizza restaurant in a crowded market, you’ll need to clearly illustrate the gap (or
problem) that persists, despite the existence of your competitors.

3. Target Market and Opportunity

As is often said in the marketing industry, if your brand is for everyone, it’s for no one.
This is why you need to specify which kind of customers you’re looking to attract to your
restaurant.

For example, you may want to open a wine and tapas bar that caters to couples and
young professionals. The opportunity could be your location’s proximity to downtown
residential buildings and office towers, combined with a lack of similar bars in the area.

4. The Solution

This slide of your pitch deck is where to get to show off your big idea some more. What,
specifically, will you offer at your restaurant, and how will it solve the problem you
outlined previously for your chosen target market?

Let your passion for your concept and food shine through here. You should be excited
about your restaurant to get others feeling the same way!

5. Revenue Model or Business Model

Now we’re getting down to brass tacks. This is your moment to show investors that
you’ve given careful thought to how your restaurant will earn revenue.
For example, perhaps you’re looking to open a brewery that will sell food, beer (in-
house, wholesale, and retail), and merchandise like hats and sweatshirts. This is all
important information to include in your pitch deck.

6. Traction and Validation

What makes you so sure your idea is viable? Present your market research and assure
investors that your market wants what you’re proposing. If you have competitors, this is
a good time to nod to their success.

7. Marketing and Sales Strategy

How will you get the word out about your restaurant and drive sales? The marketing and
sales tactics you plan to use, like advertising, email marketing, loyalty programs, gift
cards, specials, and more should all be outlined on this slide.

8. Team

This slide of your pitch deck, and the next two, are the ones investors tend to spend the
most time viewing, so it pays to get the content right.

You’re not going on this wild ride alone, so who will be helping you get your restaurant
off the ground? Investors want to know who you’re bringing on and what kind of
experience each team member has.

9. Financials

Have you secured any funding for your restaurant to date? If you’re able to show that
others have backed you, it could inspire confidence in future investors.

Be sure to also include financial projections of future performance (and records of past
performance, if you’re pitching an existing restaurant or concept to new investors).

10. Competition

Investors want to know what else in the market they’d be going up against if they were
to support you. Even if you don’t have any direct competitors, where else might your
target market choose to spend their time and money dining out?

11. Investment and Use of Funds

It’s time to make it clear what you’re looking for. What level of investment are you
seeking, and how do you plan to use the funds? For example, you may want to earmark
the funds to purchase kitchen equipment, or to pay for a major marketing campaign.
Combining kulhad chai—traditional Indian tea served in clay cups—with Quick Service Restaurant (QSR)
offerings under one roof has emerged as a successful business model in India. This fusion caters to the
evolving consumer demand for authentic experiences alongside convenient dining options.

Market Overview:

Kulhad Chai Popularity: Serving tea in kulhads has seen a resurgence, appealing to consumers seeking
traditional and eco-friendly beverage options.

QSR Growth: The Indian QSR market is expanding rapidly, driven by urbanization, changing lifestyles,
and a preference for quick dining solutions.

Integrated Business Model:

Several brands have successfully combined kulhad chai with diverse fast-food menus, creating a
comprehensive dining experience. Notable examples include:

Some Major Brands: Established in early 2015, offers a variety of teas served in kulhads alongside an
array of fast-food items. With over multiple outlets across India, it exemplifies the successful integration
of traditional beverages with QSR offerings. This Brands franchise combines traditional kulhad chai with
an extensive menu of over 100+ fast-food items, catering to diverse consumer preferences. These
brands is expanding its presence across various Indian and Internationally market too.
Investment Considerations:

Franchise Opportunities: Investing in a combined kulhad chai and QSR franchise offers a structured entry
into the market, leveraging established brand recognition and operational support.

Consumer Appeal: The fusion of traditional and modern dining elements attracts a broad customer base,
enhancing market reach and profitability.

Conclusion:

The integration of kulhad chai with QSR offerings presents a compelling investment opportunity in
India's dynamic food and beverage sector. This model aligns with consumer trends favoring authenticity
and convenience, positioning it for sustained growth.

The Quick Service Restaurant (QSR) sector in India has experienced significant growth in recent years,
presenting lucrative opportunities for investors. Here's an overview to inform your investment
considerations:

Market Size and Growth Projections:

Current Market Size: As of 2024, the Indian QSR market is valued at approximately USD 25.46 billion.

MORDOR INTELLIGENCE
Future Projections: The market is anticipated to expand at a Compound Annual Growth Rate (CAGR) of
8.74%, reaching around USD 38.71 billion by 2029.

MORDOR INTELLIGENCE

Key Growth Drivers:

Urbanization and Lifestyle Changes: Rapid urbanization and evolving consumer lifestyles have increased
the demand for convenient dining options, propelling the QSR sector's growth.

Technological Integration: The adoption of online ordering platforms, mobile applications, and self-
service kiosks has enhanced customer experiences and operational efficiency, contributing to market
expansion.

IMARC GROUP

Consumer Preferences: Surveys indicate that 93% of consumers prioritize food quality when selecting a
QSR, with price being the second most significant factor.

STATISTA

Competitive Landscape:

Leading Brands: Domino's leads in perceived food quality, with 46% of consumers expressing trust,
followed by McDonald's (43%) and KFC (41%).

STATISTA

Market Fragmentation: The Indian QSR market comprises both international chains and a growing
number of domestic players, intensifying competition and innovation.

Investment Opportunities:

Market Penetration: Despite growth, the QSR segment remains underpenetrated in many regions,
offering substantial opportunities for expansion and new entrants.
Franchise Models: Franchising presents a scalable entry strategy, allowing investors to leverage
established brand recognition and operational frameworks.

Challenges:

Operational Costs: Rising real estate and labor costs can impact profit margins, necessitating efficient
operational strategies.

Consumer Spending Patterns: Economic fluctuations influencing discretionary spending can affect QSR
sales, as observed with some operators reporting decreased same-store sales due to reduced consumer
spending.

REUTERS

Conclusion:

The Indian QSR market offers promising growth prospects driven by urbanization, changing consumer
preferences, and technological advancements. However, investors should conduct thorough due
diligence, considering market dynamics, competitive pressures, and operational challenges to make
informed investment decisions.
The Indian tea market is vast, with a domestic consumption exceeding 1.16 billion kilograms in 2022.

STATISTA

Within this expansive market, the traditional practice of serving tea in kulhads—handle-less clay cups—
has seen a resurgence, blending cultural heritage with modern business models.

Market Dynamics:

Cultural Significance: Serving tea in kulhads is deeply rooted in Indian tradition, offering an eco-friendly
and aromatic experience that appeals to a broad consumer base.

Franchise Opportunities: Brands like Chai Sutta Bar have capitalized on this trend, serving approximately
450,000 kulhad teas daily across 320 cities in India.

HOTELIER INDIA

Investment Considerations:

Franchise Costs: Investing in a kulhad chai franchise typically requires an initial outlay ranging from
₹300,000 to ₹350,000, excluding GST. This includes business starter kits, equipment, and brand fees.

KULHAD CHAI INDIA

Profit Margins: A well-located franchise can generate monthly revenues between ₹800,000 and ₹1.2
million, with net profit margins estimated between 20% to 30%. This suggests potential monthly profits
ranging from ₹160,000 to ₹360,000, with a return on investment (ROI) period of 18 to 24 months.

TRADES WORLD FRANCHISE

Growth Drivers:

Consumer Preferences: The increasing demand for authentic and traditional experiences has bolstered
the popularity of kulhad chai, especially among urban youth.
Sustainability: Kulhads are biodegradable, aligning with the global shift towards environmentally friendly
practices, enhancing their appeal.

Challenges:

Supply Chain Management: Ensuring a consistent supply of quality kulhads is crucial, as they are integral
to the product offering.

Competition: The market is becoming increasingly competitive, with numerous brands entering the
kulhad chai segment, necessitating differentiation strategies.

Conclusion:

The kulhad chai segment presents a compelling investment opportunity within India's expansive tea
market. Its blend of cultural authenticity, sustainable practices, and profitable franchise models make it
an attractive venture for investors. However, thorough market research and strategic planning are
essential to navigate the challenges and capitalize on the growth potential effectively.

For a visual insight into the kulhad chai experience, you might find the following video informative: