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COURSEWORK BRIEF:
Module Code: MANG3072 Assessment: Individual Report Weighting: 100%
Module Title: Technological Innovation
Module Leader: Dr Dorrie Chao
Submission Due Date: @ 16:00 20th January 2025 Word Count: 3000

Method of Submission: Electronic via Blackboard Turnitin ONLY

(Please ensure that your name does not appear on any part of your work)
Any submitted after 16:00 on the deadline date will be subject to the standard University late penalties (see below),
unless an extension has been granted, in writing by the Senior Tutor, in advance of the deadline.
University Working Days Late: Mark:
1 (final agreed mark) * 0.9
2 (final agreed mark) * 0.8
3 (final agreed mark) * 0.7
4 (final agreed mark) * 0.6
5 (final agreed mark) * 0.5
More than 5 0
This assessment relates to the following module learning outcomes:
A. Knowledge and Having successfully completed the module, you will be able to demonstrate knowledge and
Understanding understanding of:

• The circumstances and reasons why companies are interested in technological

innovation
• The strategies and organisational practices used by businesses to develop, diffuse and
protect technological innovation
• National and global opportunities for technology-driven innovation and the unique
characteristics of different economies and societies
• The internal and external barriers that can act as obstacles, and eventually failure.

B. Subject Specific Having successfully completed the module, you will be able to:
Intellectual and Research
Skills • Understand appropriate theoretical concepts, models, tools and techniques which
explain technological innovation
• Recognise potential challenges to the development and commercialisation of
technological innovation
• Evaluate appropriate actions to successfully manage the innovation process
• Identify the roles of key internal and external stakeholders in facilitating innovation.

C. Transferable and Having successfully completed the module, you will be able to:
Generic Skills
• Use a wide range of information sources requiring the development of bibliographic
skills
• Self-manage the development of learning and study skills, both individually and as part
of a collaborative learning group
• Plan and control effectively for successful completion of a personal and group
workload
• Communicate effectively, in both oral and written form, using and justifying
argument within reports, presentations and debates.
3

Coursework Brief:

There are two sections in this coursework – Section A (90%) and Section B (10%). The deadline is 20th January
2025 at 16:00. This will be weighted at 100% of the overall module marks. The word limit is 3000 words (+/-
10%).
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Section A (90%) – Suggested word count: 2700 words

A report based on a critical analysis of an emerging technological innovation – Drone Technology,

specifically focusing on a product from a particular company. The chosen innovation must have been
announced, implemented, or released to the market after 1st January 2023 (i.e., it should be fairly new). The
report should:

• Introduce/classify your choice of technological innovation, including a critical analysis of the

technology trend, market and competition context (25%)
• Critically discuss organisational practices used by the company to develop, diffuse and protect your
choice of technological innovation (25%)
• Conduct a critical analysis of both internal and external barriers that impede the development and
commercialisation of your chosen technological innovation (20%)
• Carry out a critical analysis on the key factors likely to contribute to your choice of technological
innovation’s success or failure (20%)

When working on this report, you should utilise all relevant module materials and apply appropriate
innovation tools and theories throughout your analysis. The report must demonstrate clarity, logical
structure, critical thinking, and creativity. Enhance your work with illustrations, tables, figures, and
appendices where applicable. Additional instructions on report preparation will be provided during the
lecture and seminar sessions.

Choose a topic that genuinely interests you and confirm your choice here. Please note that it is your
responsibility to ensure that your chosen technological innovation meets the above criteria and provides
sufficient valid information for this coursework.

Section B (10%) – Suggested word count: 300 words

Using examples from the innovation simulation (currently scheduled to take place during University week
15), and reflecting on relevant module content, critically discuss your learning and the causes of
success/failure in New Product Development.

Please note that in order to write up the report for Section B, you must actively participate in the innovation
simulation and complete the assigned tasks. If you do not participate in and contribute to the simulation,
you will not receive any marks for this section.
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Formatting guidelines:
1. Font size 12, Arial or Calibri, with 1.5 line spacing.
2. You should make use of headings/subheadings.
3. You should use the Harvard style for referencing in your assignment (refer to
https://library.soton.ac.uk/sash/referencing). Ensure you provide proper references, not just a bibliography.

Timing your assessment – start early and get feedback

You are strongly advised to begin preparing the coursework well in advance of the submission deadline,
ideally starting in the first week of the module. It is highly recommended that you aim to complete Section A
of this report before the Christmas break to receive formative feedback, leaving the final week for
completing Section B.

Marking scheme

A detailed marking scheme is provided, and you are advised to review it in detail.

Nature of Assessment: This is a SUMMATIVE ASSESSMENT. See ‘Weighting’ section above for the percentage that
this assignment counts towards your final module mark.

Word Limit: +/-10% either side of the word count (see above) is deemed to be acceptable. Any text that exceeds
an additional 10% will not attract any marks. The relevant word count includes items such as cover page, title
page, table of contents, in-text citations and section headings, if used. The relevant word count excludes tables,
figures, your list of references and any appendices at the end of your coursework submission.
You should always include the word count (from Microsoft Word, not Turnitin), at the end of your coursework
submission, before your list of references.

Title/Cover Page: You must include a title/ cover page that includes: your Student ID, Module Code, Assignment
Title, Word Count. This assignment will be marked anonymously, please ensure that your name does not appear
on any part of your assignment.

References: You should use the Harvard style to reference your assignment. The library provide guidance on how
to reference in the Harvard style and this is available from: http://library.soton.ac.uk/sash/referencing

Submission Deadline: Please note that the submission deadline for Southampton Business School is 16.00 for ALL
assessments.

Turnitin Submission: The assignment MUST be submitted electronically via Turnitin, which is accessed via the
individual module on Blackboard. Further guidance on submitting assignments is available on the Blackboard
support pages.

It is important that you allow enough time prior to the submission deadline to ensure your submission is
processed on time as all late submissions are subject to a late penalty. We would recommend you allow 30
minutes to upload your work and check the submission has been processed and is correct. Please make sure you
submit to the correct assignment link.

Email submission receipts are not currently supported with Turnitin Feedback Studio LTI integrations, however
following a submission, students are presented with a banner within their assignment dashboard that provides
a link to download a submission receipt. You can also access your assignment dashboard at any time to
download a copy of the submission receipt using the receipt icon. It is vital that you make a note of your
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Submission ID (Digital Receipt Number). This is a unique receipt number for your submission, and is proof of
successful submission. You may be required to provide this number at a later date. We recommend that you
take a screenshot of this page, or note the number down on a piece of paper.

The last submission prior to the deadline will be treated as the final submission and will be the copy that is
assessed by the marker.

It is your responsibility to ensure that the version received by the deadline is the final version, resubmissions
after the deadline will not be accepted in any circumstances.

Important: If you have any problems during the submission process you should contact ServiceLine
immediately by email at [email protected] or by phone on +44 (0)23 8059 5656.

Late Penalties: Further information on penalties for work submitted after the deadline can be found here.

Special Considerations: If you believe that illness or other circumstances have adversely affected your academic
performance, information regarding the regulations governing Special Considerations can be accessed via the
Governance and Policies landing pages: Regulations Governing Special Considerations (including Deadline
Extension Requests) for all Taught Programmes and Taught Assessed Components of Research Degrees
2023-24 | University of Southampton

Extension Requests: : Extension requests along with supporting evidence should be submitted to the Student
Office as soon as possible before the submission date. Information regarding the regulations governing
extension requests can be accessed via the Governance and Policies landing pages: Regulations Governing
Special Considerations (including Deadline Extension Requests) for all Taught Programmes and Taught
Assessed Components of Research Degrees 2023-24 | University of Southampton

Academic Conduct & Responsibility: Please note that you can access Academic Conduct &
Responsibility Guidance for Students via the Quality Handbook:
http://www.southampton.ac.uk/quality/assessment/academic_integrity.page?. Please note any
suspected cases of Academic Responsibility Conduct will be notified to the Academic Conduct Officer
for investigation.
In 2023/24, the most common reasons for a breach of the regulations governing Academic
Responsibility Conduct on your programme were:

Breach How to avoid

Plagiarism – using the work, - Always cite your sources.
words, or ideas of another - Only cite what you have read and used.
without proper - “Direct quotes must be in quotation marks” with a page
acknowledgement. This number if applicable.
includes citing work that you - If you read about the work of another in a source, say
haven’t read. ‘cited in’ and cite where you read it (see here for more
info).

Collusion – Collaborating with - Unless permitted in a group assignment, don’t work

others in an unauthorized way with/alongside others.
to produce academic work - Don’t share your work with others.
meant to be done - Ensure you are clear on where the line is. If in doubt,
independently. don’t do it.

External authorship – - Ensure you are clear on if you are permitted to use GenAI.
Obtaining or attempting to - Ensure your work is always your own.
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obtain unauthorized input from - Never send your work to others or upload it to a website.
another person or service for - Keep records of your work including notes, drafts, and
academic work, e.g GenAI reading.

Penalties for the above include mark reduction, resubmitting for a capped mark, or a ‘0’ for the module.

If you are in any doubt, please ask.

Further learning and advice can be found in the Academic Conduct & Responsibility Toolkit, and the
Library Website.

Feedback: Southampton Business School is committed to providing feedback within 4 weeks (University working
days). Once the marks are released and you have received your feedback, you can meet with your Module Leader
/ Module Lecturer / Personal Academic Tutor to discuss the feedback within 4 weeks from the release of marks
date. Any additional arrangements for feedback are listed in the Module Profile.

Student Support: Study skills and language support for Southampton Business School students is available at:
http://www.sbsaob.soton.ac.uk/study-skills-and-language-support/.