Barun Jha
MARKETING, ANALYTICS AND DIGITAL BUSINESS
CAREER OBJECTIVE
Seeking a challenging position in Sales and Marketing, in a reputable organization and be a
solid contributor and life time learner. In my current role as VP- IIP & Placements, Student
Council, I have had a chance to devise placement strategy of JagSom with very close
collaboration with Institution-management, my fellow committee members and batch.
INDUSTRY LIVE PROJECT (RFP)
Organization Name: BigBasket
Project: Analysing the customer purchase behaviour of three defined cohorts for the categories
of Fish, Meat, Eggs sand Beauty Products for BigBasket
KEY COMPETENCIES Project Brief: Bigbasket would like to understand the triggers for consumer purchases for the
categories of Beauty and Meat, Fish, Eggs (individually) by segment customers into three
Sales Management cohorts for Tier 1 cities, and understand triggers for their choice of platform (offline or online).
Marketing strategies
Marketing Analytics Learning Outcome: The main objective of the project is to create samples for project to
Marketing Research understand:
Enterprise Selling
Microsoft Power BI - Current mode of purchase and what has changed post pandemic?
- Awareness of different channels and platforms for purchase of the category, and their
CERTIFICATIONS perception and Order of Preference of Channel
- Willingness to switch channel/platforms of purchase, and incentives/barriers for the same
Marketing Analytics, University - Whether there is any difference in sourcing premium versus popular brands and channel
of Virginia preference for the same
Sales Management Training: - Understand the demographics of the customer across each of the cohorts
Strategies for Developing a
Successful Modern Sales Team,
HubSpot Academy PROFESSIONAL EXPERIENCE/INTERNSHIPS
Sales Enablement, HubSpot Everest Infra Energy Ltd. | Project- RGGVY | (June 2016 to August 2017)
Academy Roles and responsibilities: to manage sub-contractors i.e. their execution works at site, Surveys,
Power BI Desktop and Power BI measurement and calculation of materials consumed by them and their final billing with complete
Service registered with National reconciliation.
Association of State Boards of East India Udyog Ltd. | Project- DDUGJY | (September 2017 to September 2020)
Accountancy (NASBA) & Roles and responsibilities: Management information system, Planning, documentation,
Continuing Education Units (CPE) Reconciliation of materials and Commercial
Business Development The Outlook Group | Sales Executive | (May’13 2021 to June’27 2021)
(Foundation, Researching Market Understanding sales funnel & its application, identifying prospects to selling the magazine
& Consumer needs, Strategy and Shine Project| Marketing & Business Development Intern | (January 2021 to February 2021)
Advanced)- registered with Hands on experience on cold calling, Prospecting and End to end exposure on B2B and B2C
Project Management Institute sales process
and CPE
Marketing Foundation & Mix and
Marketing Strategic Framework,
Great Learning (Great Lakes) ACADEMIC PROJECTS
Research Incubation Paper: Study the existing models of Service provided by Online Education Platforms
ACHIEVEMENTS and researching & analysing the ways to Enhance the Service Quality of Online EdTech Platforms
VP- IIP and Placement, Student
Analysis of Sales Operation of Decathlon Store: Understanding the ways, Decathlon operates its store
Council, JagSom and does activities like- Daily tasks of Sales Rep, factors on which Sales Reps are evaluated, ways to
Oracle Eloqua Badge delegate the Target, motivational benefits to Sales Rep and Challenges faced by Sales Rep and Overall
Chief Sales & Sponsorship Officer- store.
Kanyathon
Appreciation Certificate by Project Retail project on Pantaloons: Understanding and Analyzing the History and Inflection points, SWOT
Manager (East India Udyog Ltd.) Analysis, Business Strategy (Segmentation, Targeting and Positioning), Business tactics (4 P’s of
Marketing), and key success factors for the Pantaloons. Recommending the strategy for future growth of
HOBBIES Pantaloons
EDUCATIONAL HISTORY
Writing Articles
JAGDISH SHETH SCHOOL OF MANAGEMENT | PGDM - Marketing and Digital Business & Analytics |
REACH ME AT 2020-2022 | CGPA: 7.92
Darden School of Business, University of Virginia | Super – Specialization – MarTech
+91 9051350118/8240090526 Techno India College of Technology, Kolkata | B. Tech (Electrical Engineering) | 2012-2016 | CGPA:
[email protected] 7.99
https://www.linkedin.com/in/
barun-jha-47795a198/ OTHERS
Languages Known: English, Hindi, Maithili and Bengali
