Euromonitor - Industry Capsules - Coffee, Tea, Spices and Ready Meals in China - ISIC 1549
Euromonitor - Industry Capsules - Coffee, Tea, Spices and Ready Meals in China - ISIC 1549
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HEADLINES
▪ With production value of USD225 billion, China accounts for 56.9% of the Asia Pacific total in
2023
▪ The industry’s exports share decreases in 2023 to 2.2% of total production output
▪ The industry’s profitability decreases and stands at 8.8% of production value in 2023, the 19th
highest regionally
▪ The costs of the industry increase by 0.9% in 2023, largely driven by rising B2B costs
▪ The total number of companies remains unchanged in 2023
▪ The industry is fragmented, with the top three companies generating 32.4% of total production
value in 2023
▪ Cofco Corp is the largest company in China, generating 16.0% of the industry’s total
production value in 2023
▪ China has the largest market size for coffee, tea, spices and ready meals regionally, with
demand reaching USD276 billion in 2023
▪ Households drive market demand, with household spending representing 60.2% of total
demand in 2023
▪ The market is dominated by domestic suppliers, as imports account for 4.5% of total market
size in 2023
INDUSTRY OVERVIEW
Chart 1 Key Industry's Indicators 2018-2028
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PRODUCTION SCORECARD
The Production Scorecard is a benchmarking tool to evaluate the industry’s performance
within the region. The scorecard considers indicators in seven key pillars that are at the core of
the industry’s competitiveness. The scorecard is built by ranking countries in the regional
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context and helps to quickly identify country-specific opportunities. Unless otherwise noted, all
values expressed in this report are in US dollar terms, using y-o-y exchange rates. Data for
2024-2028 period are forecasts. All forecast data are expressed in current terms.
The coffee, tea, spices and ready meals industry in China ranked first in the Asia Pacific
region by production value in 2023. Higher production value levels indicate higher potential B2B
demand from the industry and stronger supply network which supports production.
The industry ranked 10th in the region in terms of historic production value growth, indicating
that the coffee, tea, spices and ready meals industry in China is mature. In terms of future
absolute turnover growth, the industry is predicted to rank above regional countries’ average,
indicating expanding B2B demand potential from the industry.
The coffee, tea, spices and ready meals industry in China ranked 19th in the region by
profitability in 2023. This indicates that other countries in the region have lower cost basis and
stronger competitive advantage against coffee, tea, spices and ready meals in China.
The industry ranked 14th in the Asia Pacific region in terms of exports share in 2023. The
industry ranked below regional countries’ average, indicating high reliance on the demand in the
domestic market.
Profitability, 2023 19
The production value indicator helps to evaluate the industry’s size, supply chain network and
B2B demand. Higher production value levels indicate greater potential B2B demand from the
industry and a stronger supply network, which supports production.
Historic production value growth indicates the industry’s average annual production value
growth over the period 2018-2023. The historic growth rate indicates whether the industry is
mature or in the developing stage.
Future absolute production value growth indicates the industry’s absolute production value
growth in nominal terms over the period 2023-2028. High future absolute value growth indicates
expanding production output of the industry and increasing B2B demand potential from the
industry.
The future production value growth indicates the industry’s average annual production value
growth over the period 2023-2028. The indicator helps to evaluate the industry’s future growth
potential. A high average future growth rate indicates that the industry is in the development
stage, with untapped B2B demand potential from the industry.
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Profitability indicates the industry’s profits relative to total production value in 2023. The
indicator helps to evaluate the industry’s financial stability, cost base and regional
competitiveness. High profitability indicates a strong financial position for the industry, lower
operating costs in the country and the industry’s competitive advantage over rival industry in
other countries.
Exports share of total production indicates the industry’s export value relative to total
production value in 2023. The indicator helps to evaluate the industry’s competitiveness in the
global market and the diversification of sales channels. A high exports share indicates that the
industry is competitive globally and has a diversified sales network.
Exports value growth indicates the industry’s average annual exports value growth over the
period 2018-2023. The indicator helps to evaluate the industry’s competitiveness in the global
market. High average growth in exports indicates that the industry remains competitive in the
global market and/or has gained greater market share in the global market.
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Chart 5 Future and Absolute Growth of Production Value Regional Comparison 2023-
2028
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Source: Euromonitor International from official statistics, trade associations, trade press, company research
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Production value per employee dynamics help to evaluate the productivity of the industry. Expanding
production value per employee indicates increasing productivity levels and higher future turnover growth
potential for the industry.
Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Exports show the value of goods exported to foreign countries, including all production and other costs
incurred up until the goods are placed on board the international carrier for export, but excluding
international insurance and further transportation costs.
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Source: Euromonitor International from official statistics, trade associations, trade press, company research
© Euromonitor International
Source: Euromonitor International from official statistics, trade associations, trade press, company research
COST STRUCTURE
Industry costs increased by 0.9% in 2023. The change was largely impacted by B2B costs,
which represented 93.3% of total industry expenditure. In addition, average salary in coffee, tea,
spices and ready meals declined by 2.2% over 2023. Meanwhile, turnover per employee
decreased by 2.2% over the year.
In 2023, the coffee, tea, spices and ready meals industry had lower labour costs in
comparison to the manufacturing sector average in China. On the other hand, B2B costs were
higher than the manufacturing sector average.
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Total costs equal production value less profits.
B2B costs show the total value of the goods and services consumed as inputs for a process
of production of goods and/or provision of services. The goods and services may be either
transformed or used up by the production process. Intra-industry trade, which is also included
(the industry itself is among its major buyers), refers to the exchange of products within the
same industry definition range.
Labour costs are defined as the total remuneration, in cash or in kind, payable by an
enterprise to an employee in return for work done. No labour costs are payable in respect of
unpaid work undertaken voluntarily, including the work done by members of a household within
an unincorporated enterprise owned by the same household.
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Taxes less subsidies refer to taxes less subsidies on production and includes production
taxes paid by the industry or subsidies received by the industry. Excluded are specific taxes on
products such as VAT, petrol tax, tobacco tax and alcohol tax.
Source: Euromonitor International from official statistics, trade associations, trade press, company research
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Chart 17 Prices of Selected Commodities and Other Economic Indicators 2023 Q3-2024
Q4, Index
Source: Euromonitor International from official statistics, trade associations, trade press, company research
Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Profits are calculated as the difference between production and total costs (B2B costs, labour costs,
taxes less subsidies). The profit margin is calculated as profits divided by production value, and is
measured as a percentage. Profit and profit margin dynamics help to evaluate the financial stability and
competitiveness of the industry. Stable profitability of the industry indicates that the industry is capable of
maintaining its financial stability and competitiveness, indicating a stable future outlook in terms of B2B
demand potential.
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Average salary shows labour costs divided by number of employees.
Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Average salary and turnover per employee dynamics help to evaluate the industry’s competitiveness.
Faster growth in turnover per employee in comparison to average salary growth indicates that the
industry is capable of maintaining its competitiveness and can compensate for cost increases through
increased production output.
FIRMOGRAPHICS
The total number of companies operating in the industry remained unchanged in 2023. The
industry can be considered fragmented, as the three largest companies accounted for 32.4% of
production value in 2023. The industry’s concentration increased over the year. Cofco Corp
remained the leading company in China’s coffee, tea, spices and ready meals industry and
accounted for 16.0% of production value in 2023.
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Number of companies shows the number of locally registered enterprises (regardless of capital origin),
the core activities of which fall under the industry definition range. An enterprise is an institutional unit in
its capacity as a producer of goods and services; an enterprise may be a corporation, a quasi-
corporation, a non-profit institution, or an unincorporated enterprise. Also includes zero employee firms
(sole traders) and the self-employed. Also called number of enterprises.
Source: Euromonitor International from official statistics, trade associations, trade press, company research
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
MARKET OVERVIEW
The coffee, tea, spices and ready meals market in China ranks first in the Asia Pacific region.
In terms of absolute market size growth, China ranks first regionally. Demand for coffee, tea,
spices and ready meals is largely driven by household demand, which generated 60.2% of total
demand in 2023. Over the year, household demand for coffee, tea, spices and ready meals
increased by 2.3%.
The coffee, tea, spices and ready meals market in China is dominated by domestic
companies, as imports represented 4.5% of the total market size in 2023. The share of domestic
companies increased from 4.4% in 2018.
CONSUMPTION SCORECARD
The Consumption Scorecard is a benchmarking tool to evaluate the market’s performance
within the region. The scorecard considers indicators in five key pillars that are at the core of the
market’s competitiveness. The scorecard is built by ranking countries in the regional context and
helps to quickly identify country-specific opportunities.
Source: Euromonitor International from official statistics, trade associations, trade press, company research
Market size value indicates the total demand potential for specific goods or services. Higher
market size indicates higher demand potential from households, B2B and government buyers
within the country.
Market size absolute value growth indicates absolute demand potential growth in nominal
terms over the period 2018-2023. High absolute demand growth indicates expanding domestic
demand for specific goods or services.
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Market size historic growth rate indicates the market’s average annual value growth over the
period 2018-2023. A high average market growth rate indicates that the market is in
development stage with untapped future demand potential for specific goods or services.
Imports share in total market indicates import value relative to total market size in 2023. The
indicator helps to evaluate demand and sales potential of foreign goods. A high import share
indicates high demand potential and sales potential for foreign goods in the country.
Imports value growth indicates average annual imports value growth over the period 2018-
2023. The indicator helps to evaluate demand and sales potential of foreign goods. High
average growth of imports indicates that the market remains open to foreign goods, and total
sales potential is expanding.
Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Market size shows the total value of industry-specific goods and/or services, whether produced
domestically or imported, that are sold in a country’s market. Measured at purchaser price/RSP.
Source: Euromonitor International from official statistics, trade associations, trade press, company research
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Chart 27 Market Size Absolute and Average Historic Growth Regional Comparison 2018-
2023
Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Top right quadrant of the chart indicates the best performing markets with above average annual market
growth rate and high absolute market value growth over the period 2018-2023. Bottom right quadrant of
the chart indicates mature markets with below average annual market growth rate but high absolute
market value growth over the period 2018-2023. Top left quadrant of the chart indicates emerging
markets with above average annual market growth rate but small absolute market value growth over the
period 2018-2023. Bottom left quadrant of the chart indicates underperforming markets with below
average annual market growth rate and small absolute market value growth over the period 2018-2023.
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Source: Euromonitor International from official statistics, trade associations, trade press, company research
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
Note: Imports show value of goods delivered at the frontier of the importing country, including any freight,
insurance and other costs incurred during transportation of goods from the port of origin, but before the
payment of any import duties or other taxes within the country. Includes re-exports.
Source: Euromonitor International from official statistics, trade associations, trade press, company research
ATTRACTIVENESS INDEX
Chart 34 Attractiveness Index in Selected Industries 2023
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Chart 35 Coffee, Tea, Spices and Ready Meals Attractiveness Index Comparison Across
All Industries 2023
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Labour Market
Commodities Market
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Source: Euromonitor International from official statistics, trade associations, trade press, company research
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