Unit Outline

MBS664

Strategies for Growth & Excellence

Teaching Period: TJA 2025

Unit coordinator: Dr Deanna de Zilwa

South St Campus
This guide should be used in conjunction with the Handbook as the official source of
information about this unit.
Refer to myMurdoch Learning for on-going communication and your learning and
assessment content.
You are advised to retain this document for your records.

Acknowledgement of Country
We acknowledge that Murdoch University is situated on the lands of the Whadjuk and Binjareb Noongar people.
We pay our respects to their enduring and dynamic culture and the leadership of Noongar elders past and
present. The boodjar (country) on which Murdoch University is located has, for thousands of years, been a place
of learning. We at Murdoch University are proud to continue this long tradition.

© Published by Murdoch University, Perth, Western Australia, December 2024.

This publication is copyright. Except as permitted by the Copyright Act no part of it may in
any form or by any electronic, mechanical, photocopying, recording or any other means be
reproduced, stored in a retrieval system or be broadcast or transmitted without the prior
written permission of the publisher.

Strategies for Growth & Excellence Page 2 of 23

Contents
1 Unit Details................................................................................................................................................................ 5
1.1 Unit Overview..................................................................................................................................................... 5
1.2 Learning Outcomes............................................................................................................................................ 5
1.3 Graduate attributes............................................................................................................................................. 5
1.4 Strategic themes................................................................................................................................................. 6
1.5 General guidance and requirements.................................................................................................................. 6
1.5.1 Inclusivity Statement.................................................................................................................................. 6
1.5.2 In case of unforeseen disruption to learning and teaching.........................................................................6
1.5.3 Where to get help for your learning success and wellbeing.......................................................................6
1.5.4 Key dates and considerations for withdrawing from this unit......................................................................6
2 Contact details.......................................................................................................................................................... 7
2.1 Unit coordinator.................................................................................................................................................. 7
2.2 Teaching team.................................................................................................................................................... 7
3 How to study this unit................................................................................................................................................ 7
3.1 Approach to learning.......................................................................................................................................... 7
3.1.1 Learning approach underpinning unit......................................................................................................... 7
3.1.2 Unit changes in response to student feedback..........................................................................................7
3.2 Learning activities & requirements...................................................................................................................... 7
3.2.1 Overall expectations.................................................................................................................................. 7
3.2.2 Learning activities and details.................................................................................................................... 8
3.3 Expected time commitment................................................................................................................................ 8
4 Unit Schedule............................................................................................................................................................ 8
5 Assessments............................................................................................................................................................. 9
5.1 Assessment summary........................................................................................................................................ 9
5.2 Assessment information..................................................................................................................................... 9
5.2.1 Assessment 1 -Case Study Analysis......................................................................................................... 9
5.2.2 Assessment 2 -Business Model Design, analysis & evaluation...............................................................13
5.2.3 Assessment 3 -Final Exam ..................................................................................................................... 17
5.3 Academic integrity............................................................................................................................................ 17
5.3.1 Use of GenerativeAI................................................................................................................................. 17
5.3.2 Text matching software (Turnitin)............................................................................................................. 17
5.3.3 This unit................................................................................................................................................... 17
5.4 Extensions and late submissions...................................................................................................................... 18
5.5 Determination of the final grade........................................................................................................................ 18
6 Learning resources................................................................................................................................................. 18
6.1 All learning resources....................................................................................................................................... 18

Strategies for Growth & Excellence Page 3 of 23

 6.2 Essential Learning Resources ……………………………………………………………………………………………18
7 Academic Advice and Student Support................................................................................................................... 23

Strategies for Growth & Excellence Page 4 of 23

1 Unit Details
Welcome to:
MBS664

Strategies for Growth & Excellence

1.1 Unit Overview

This unit aims to 'develop your capacity to think strategically about a company, its present
business position, its long-term direction, its resources and competitive capabilities, the calibre of
its strategy, and its opportunities for gaining sustainable competitive advantage. It builds your
skills in conducting strategic analysis in a variety of industries and competitive situations and,
especially, provides you with a stronger understanding of the competitive challenges of a global
environment. It also heightens your awareness of how and why ethical principles, core values, and
socially responsible management practices matter greatly in the conduct of a company's
business'.

1.2 Learning Outcomes

This unit enables you to demonstrate your achievement of the following unit learning outcomes.

Unit Learning Outcomes

1. Demonstrate knowledge of strategic management

2. Apply strategic management knowledge in practical contexts (e.g.

workplace).

3. Exhibit effective verbal, written, digital, and team interpersonal skills in

working with stakeholders in a variety of contexts:

4. Evaluate issues and problems and structure evidence-based conclusions.

5. Employ individual and team learning strategies that promote intentional

learning.
6. Display the capability to think across cultures and contexts.
7. Integrate knowledge of ethical and sustainability issues into professional and
personal practices.

1.3 Graduate attributes

This unit will contribute to the development of the following Graduate Attributes:
 Communication
 Critical and creative thinking
 Social interaction
 Independent and lifelong learning

Strategies for Growth & Excellence Page 5 of 23

  Ethics
 Social justice
 Global perspective
 Interdisciplinarity
 In-depth knowledge of a field of study

1.4 Strategic themes

As an institution, the strategic themes of sustainability, equity, diversity & inclusion, and first nations guide and shape
much of our activity.

1.5 General guidance and requirements

1.5.1 Inclusivity Statement

Murdoch University strives to be a place of belonging for all staff and students. We are committed to supporting and
celebrating all community members including all abilities, ethnicities or religions, sexual or gender identities.
Homophobia, transphobia, racism, and ablism are not tolerated.
For help and support, please see information and contacts in Health & wellbeing in myMurdoch.

1.5.2 In case of unforeseen disruption to learning and teaching

A university or campus wide disruption may occur due to natural, political, or other human crisis (e.g., COVID-19).
Where it impacts our learning, teaching, and assessment plans, then we will communicate changes relevant to this
unit via myMurdoch Learning. Also pay attention to student announcements and myMurdoch for university wide
information.
For individual needs, consult with Access and Inclusion to see if an individual Access and Inclusion (EQAL) plan is
appropriate, or for specific assessment item adjustments, see your Unit Coordinator.

1.5.3 Where to get help for your learning success and wellbeing

Please refer to Support & Advice via myMurdoch for all the information you need for your studies.
This includes:
 Student admin, Exams, Policies, Key dates, Complaints and appeals
 Learning and study support, including information about Academic Integrity and Murdoch Academic Passport
 Health and wellbeing information, including Accessibility services, Medical and counselling services,
Aboriginal and Torres Strait Islander support, and Sexuality and gender diversity support
o Contact Access and Inclusion if you have a disability, Specific Learning Disorder or health condition
(including mental health condition), are pregnant or breastfeeding or are caring for a person with a
disability, and require support in accessing your studies.
o Kulbardi Aboriginal Centre provides support for Aboriginal and Torres Strait Islander students.

1.5.4 Key dates and considerations for withdrawing from this unit

If you are considering withdrawing from this unit, see the Withdrawing page for general information and implications.
See the Teaching Periods page for implications of withdrawing at different times of the teaching period, including
Census Date, and search for the specific dates for your current teaching period.

Strategies for Growth & Excellence Page 6 of 23

2 Contact details

2.1 Unit coordinator

Name:

Preferred name
Name: Dr Deanna de Zilwa Pronouns: She/Her
and pronouns:

School: Business School Insert picture

here
Campus: South Street

Email: [email protected]

2.2 Teaching team

You will be notified who your teaching team is at the beginning of the teaching period. You can contact your tutor at
[email protected]

3 How to study this unit

3.1 Approach to learning

3.1.1 Learning approach underpinning unit

Blended learning, students undertake independent preparation prior to the workshop including reading the relevant
chapter of the textbook, reviewing the lecture slides before the workshop and reading the briefing material for each
case study prior to the workshop. Students work in teams to analyse each case study in the workshop.

3.1.2 Unit changes in response to student feedback

Previous students have provided us with feedback to improve this unit. Please help us continue this feedback cycle by
completing your own unit survey which will open toward the end of teaching. You can find your Myfeedback surveys at
http://myfeedback.murdoch.edu.au/.

3.2 Learning activities & requirements

Please refer to the unit’s LMS page for details.

3.2.1 Overall expectations

Students are expected to complete all assigned tasks including preparation for each workshop, attend and actively
participate in workshops.

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3.2.2 Learning activities and details

Please refer to the unit’s LMS page for details.

3.3 Expected time commitment

As this is a 6 credit point unit, we expect you to spend on average 25 hours per week for the total weeks of this
teaching period (or 300 hours overall) working on this unit.

4 Unit Schedule
See myMurdoch Learning for details of all learning activities and assessments. Go to TeachingTimetables or
myCalendar to see your scheduled class times.
Timetable specifics subject to change. You will be notified of changes by the Teaching Team.

Week Topic Case Study

Introduction to Case
What is Strategy and
1. Studies and Scenario
Why is it important?
Analysis.

Charting a Company’s
2. Case 1 Airbnb C1 - C6
Direction

Evaluating a Company’s Case 11 Netflix C140-

3.
External Environment C160

Evaluating a Company’s
Case 18 Domino’s Pizza
4. Resources, Capabilities
C249-C259.
& Competitiveness

Strengthening a Case 20 Boeing 737

5. Company’s Competitive Max Crashes C273 -
Position C278.

Strategies for
Case 17 Unilever C238-
6. Competing in
C248.
International Markets

Case 21 Disney C279-

7. Corporate Strategy
C292.

Ethics, Corporate Social

Responsibility,
Case 27 Nestle C389-
8. Environmental
C403.
Sustainability and
Strategy

Building an Organization
Case 25 Starbucks
9. Capable of Good
C325-C353.
Strategy Execution

Managing Internal Case 24 Uber C315-

10.
Operations C324.

11. Corporate Culture and Case 16 Tesla C212-

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 Week Topic Case Study

Leadership C237.

12. Exam Preparation

5 Assessments
Assessment for this unit is conducted in accordance with the Assessment Procedure and Student Assessment
Support Procedure.

5.1 Assessment summary

Unit Learning
Weight Individual Due Date
# Assessment Name
% or Group
Outcomes

10
1 Case Study Analysis ULO 1-7 20% Group February
2025

Design, Analysis & Evaluation of

10 March
2. Company’s Business Model & ULO 1-7 30% Group
2025
Strategies

Examination (Face to Face), ULO 1- 4 &

3 50% Individual TBA
Closed Book. ULO 6&7.

5.2 Assessment information

5.2.1 Assessment 1 : Case Study Analysis

5.2.2 ASSESSMENT DESCRIPTION

Length: 3000 words maximum including references

Due Date: 10 February 2025
Group Assessment: Maximum 8 students in a team.
Students should form a team, maximum 8 students in a team. Students should select one of the companies studied as
a case study in this unit. They should prepare a case study of their chosen company. The case study should
investigate the following issues:
1. The company’s current strategic position, identifying and investigating its challenges and opportunities.
2. The company’s future strategic position (5 years from now) identifying and investigating two potential
scenarios that the company could encounter.
3. Which companies pose the strongest competition to the focus company in the future? How and why?
What strategies and actions could the focus company use to mitigate or overcome the challenges posed by
these competitor companies.

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Students should refer to the unit’s LMS site for resources on preparing a case study and undertaking scenario
analysis.

Students should submit a form which reports on their teamwork. This form asks students to reflect on the processes
used to undertake the team project and to evaluate the contribution each team member made to preparing the case
study.

HOW TO SUBMIT
One member of each team should submit the case study report and the team work report to the relevant
section of the unit’s LMS site.

HOW IT IS ASSESSED (summary)

You will be assessed on these key criteria:
 Refer to the following marking rubric for information about the marking criteria used to evaluate this
assessment task.
The assessment includes a moderation process to ensure reliable, just, and fair outcomes.
Your assessment outcome will be provided to you via the unit’s LMS page.

MBS 664 Assignment 1 Case Study Marking Rubric

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 High Not
Marks Distinction Credit Pass
Distinction Satisfactory

Excellent
Research Very good
depth and Good depth Satisfactory
depth and
Depth & breadth of and breadth of depth and Insufficient
breadth of
breadth of research. The research. The breadth of evidence of
research. The
research. A case study case study research. research. The
case study
wide variety of utilizes a broad utilizes a range The case case study
utilizes a range
primary and range of of quantitative study uses describes data
of quantitative
secondary quantitative data & some rather than
7 marks data &
qualitative and data & qualitative quantitative effectively
qualitative
quantitative qualitative resources to data and or using this data
resources to
sources are resources to critically qualitative to critically
critically
used to critically analyse and resources to analyse the
analyse and
analyse the analyse and evaluate the analyse the case.
evaluate the
case study. evaluate the case study. case study.
case study.
case study.

Analysis 10 marks Extremely Rigorous Comprehensive Satisfactory A very weak

rigorous analysis which analysis which analysis of analysis. The
The case
analysis which effectively effectively the case case study
study
effectively utilizes a broad utilizes a broad study which could describe
demonstrates
utilizes a broad range of range of effectively events and
rigorous
range of research and research and utilizes some data about the
analysis. It
research and data to data to research and company. This
presents two
data to formulate two formulate two data to standard of
potential
formulate two comprehensive comprehensive formulate two work does not
future
comprehensive scenarios scenarios scenarios present two
scenarios that
scenarios investigating investigating investigating comprehensive
the case study
investigating the challenges the challenges the scenarios
company
the challenges and and challenges which identify
could
and opportunities opportunities and the company’s
encounter.
opportunities the company the company opportunities future
Effectively
the company could face could face the company challenges and
using data
could face under each under each could face opportunities. It
and evidence
under each scenario. This scenario. This under each might offer
from research
scenario. This analysis also analysis also scenario. some
to substantiate
analysis also identifies the identifies the This analysis speculation
arguments
identifies the strategies and strategies and attempts to about the
presented in
strategies and tactics the tactics the identify company’s
the scenarios.
tactics the company could company could strategies future without
These
company could use under use under each and tactics substantiating
scenarios
use under each scenario scenario to the company the ideas
should
each scenario to mitigate risk mitigate risk or could use presented with
investigate the
to mitigate risk or take take advantage under each relevant data
challenges
or take advantage of of scenario to and evidence. It
and
advantage of opportunities. opportunities. mitigate risk is also likely
opportunities
opportunities. or take that work of this
the company
advantage of standard has
could face
opportunities. not considered
under each
However, the the strategic
scenario and
analysis position of
present

Strategies for Growth & Excellence Page 11 of 23

 strategies and
tactics the
company competitors.
could use Nor explored
should have
under each the risks
been more
scenario to competitors
rigorous.
mitigate risk or pose for the
take focal company.
advantage of
opportunities.

Structure and
Presentation Satisfactory
The case Exemplary Very good Good professional
Unsatisfactory.
study is professional professional professional presentation
Unprofessional
presented in a presentation of presentation of presentation of of the case
presentation,
professional the case study. the case study. the case study. study.
haphazard and
manner. Well-structured Good structure Good structure Satisfactory
illogical.
Logical, neat with faultless with very good with very good structure with
Obvious
and 3 marks attention to attention to attention to very good
evidence of
consistent. detail in detail and detail and attention to
breaches of
The case adherence to adherence to adherence to detail and
academic
study follows academic academic academic adherence to
integrity
academic integrity integrity integrity academic
policies and
integrity policies and policies and policies and integrity
procedures.
policies citing procedures. procedures. procedures. policies and
others work procedures.
appropriately.

Total Marks 20 marks

GUIDELINES for SUCCESS

1. Refer to the information provided on the LMS site on preparing a case study and scenario analysis.
2. Follow the instructions for the assignment.
3. Pay close attention to the marking criteria for the assessment task presented in the marking rubric.

FURTHER DETAILS
See myMurdoch Learning for further details, such as instructions, communication, resources, guides.

Assessment 2 – Design, Analysis and Evaluation of a Company’s

Business Model and Strategies.

Strategies for Growth & Excellence Page 12 of 23

5.2.3 ASSESSMENT DESCRIPTION

Group Assessment 30 Marks

Due Date: 10th March 2025

Length: 3000 words maximum including references

Maximum 8 students per team.
Each team must upload a teamwork evaluation form with their assignment.

Instructions:
1. Obtain a copy of the Business Model Canvas created by Osterwalder, A and Pigneur, Y (2010)
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John
Wiley and Sons, Hoboken, p.44. The business model canvas comprises nine building blocks:

1. Customer Segments
2. Value Proposition
3. Revenue Streams
4. Channels
5. Customer Relationships
6. Key Activities
7. Key Resources
8. Key Partners
9. Cost Structure

An E book of The Business Model Generation: A Handbook for Visionaries, Game Changers and
Challengers is available to borrow from Murdoch University’s Library.

Osterwalder and Pigneur’s Business Model Generation provides a detailed explanation of each of the
nine building blocks of the business model canvas. You can also obtain a copy of the business model
canvas from these websites:

https://www.businessmodelsinc.com/about-bmi/tools/business-model-canvas/

https://www.strategyzer.com/canvas/business-model-canvas

https://canvanizer.com/new/business-model-canvas

Strategies for Growth & Excellence Page 13 of 23

2. Select a company from any industry and any country in the world and use the business model
canvas to design a business model for the company. Undertake independent research on the
company to design the business model canvas for the company, with a key focus on the nine
building blocks listed above.

3. The assignment should explain how the company’s business model enables the
company to execute its business strategies.

4. Write an evaluation of the company’s business model identifying its strengths and
weaknesses and how and why the company’s business model differs from that of a key
competitor in the same industry.

Possible examples (you do not have to use these examples

Netflix contrasted with DisneyPlus,

BHP contrasted with Rio Tinto.

Ali Baba contrasted with Amazon.
Students must submit the business model canvas they have designed for their chosen company
and the written analysis and evaluation (design specifications provided above).

HOW TO SUBMIT

Only one team member from each team should upload the assignment to the Unit’s LMS
page. Please make sure that the files are pdf or word files and check for malware in your
documents. No hard copy or email submissions are accepted. Please ensure that all team
members names and Student ID numbers are provided on the first page of the assignment.
Please take great care to check that names and ID numbers are correct.

HOW IT IS ASSESSED
Please refer to the marking rubric below for information on the marking criteria used to evaluate this assignment.

FEEDBACK FOR LEARNING

GUIDELINES for SUCCESS

Follow the assignment instructions and pay close attention to the marking criteria specified in the marking rubric.

FURTHER DETAILS
See myMurdoch Learning for further details, such as instructions, communication, resources, guides.

Strategies for Growth & Excellence Page 14 of 23

MBS 664 Assignment 2 Business Model Analysis & Evaluation Marking Rubric

Not
Marks High Distinction Distinction Credit Pass
Satisfactory

Research Insufficient
Depth & evidence of
breadth of research. The
research using assignment
relevant describes data
quantitative Very good Satisfactory rather than
Excellent depth Good depth
data and depth and depth and effectively
5 and breadth of and breadth of
qualitative breadth of breadth of using this data
marks research. research.
resources to research. research. to critically
inform the evaluate the
analysis and company’s
presented in business
the model and
assignment. strategies.

Business
Model Design
Accurate and
comprehensive
design of the
target
Good
company’s Very good
business business Satisfactory
business Unsatisfactory.
model model canvas business
model canvas canvas Work does not
Excellent, clear, design for the model canvas
including all design for provide a
accurate and chosen for the target
nine building the chosen comprehensive
comprehensive company. company. company.
blocks. 5 business
business model However, there However, However,
marks there is room model canvas
canvas design for is room for several of the
for including all of
the chosen improvement nine building
improvement the nine
company. explaining one blocks are not
explaining two building
of the nine comprehensive
of the nine blocks.
building or accurate.
blocks. building
blocks.

Analysis 10 Excellent, Very Good analysis Satisfactory Unsatisfactory,

marks extremely comprehensive of the analysis of the the work
Accurate and comprehensiv analysis. strengths and strengths and describes
comprehensive e analysis of
the strengths weaknesses weaknesses of rather than
analysis of the Identifies
of the of the the company’s analyses the
strengths and several
company’s company’s business company’s

Strategies for Growth & Excellence Page 15 of 23

 business strengths of
model. the company’s
Identifies how business
the company’s model.
business business
model enables Explains how
some elements model
the company
to obtain a of the business however
competitive model enable some
advantage improvement
the company
over rival was required
companies. to obtain a
weaknesses of to explain how
competitive model however
the target particular
Identifies advantage there are some business
company’s parts of the
weaknesses in over rival gaps in the model.
business business
the company’s companies. analysis.
model. model create
business model
Also identifies competitive
and explains why
some advantages or
these weaknesses
weaknesses in disadvantages
are important.
the company’s for the
business company.
model and .
explains why
these
weaknesses
are important.

Excellent, deep Good Satisfactory Unsatisfactory,

and evaluation of attempt at no attempt at
how and evaluating
comprehensive evaluation,
why the how the
Evaluation evaluation of how target company’s contrasting the
Very good
and why the company’s business business
Accurate and evaluation of
target company’s business model differs models.
comprehensive how and why model differs from its
business model
evaluation of the target from that of competitors Assignment
differs from that of the chosen however the
how the company’s describes
the chosen competitor in depth and
company’s 10 business rather than
competitor in the the same breadth of
business marks model differs evaluates the
same industry. industry. this
model differs from that of the However, evaluation business
from that of the chosen there is room Needed models.
competitor in competitor in for substantial
Inappropriate
the same the same improvement development.
choice of
industry. industry. in the depth & company for
breadth of the comparison ie:
evaluation. different
industry.

30
Total Marks
Marks

Strategies for Growth & Excellence Page 16 of 23

5.2.3 Assessment 3 – Final Exam.

5.2.4 ASSESSMENT DESCRIPTION

Individual Assessment
Face-to-face closed book exam.
Value: This exam is worth 50% of the marks for the unit.
Students will be advised of the format of the exam and topics for exam revision prior to the exam.

5.3 Academic integrity

Murdoch University expects students and staff to pursue the highest standards of integrity in all academic activity.
Academic integrity involves behaving ethically and honestly in scholarship and relies on respect for others’ ideas
through proper acknowledgement and referencing of publications.
Academic misconduct is treated seriously and penalties may apply.
More information about academic integrity can be found at https://goto.murdoch.edu.au/AcademicIntegrity. To help
you learn about academic integrity practices, all students are required to complete the Murdoch Academic Passport
(MAP100). Please also note the library citation guide.

5.3.1 Use of GenerativeAI

Overall in this unit, you must follow the expectations around the use of Generative Artificial Intelligence (GenAI).
 All use of GenAI must be cited/referenced/acknowledged.
 If no specific expectations are provided, then you must assume GenAI use is not permitted for that
assessment. Any suspected unauthorised use will be investigated for misconduct.
See the assessment details above for any specific expectations.

5.3.2 Text matching software (Turnitin)

Murdoch University makes use of text matching software to identify unoriginal, incorrectly referenced, or uncited text.
All required assessments may be subject to submission for textual similarity review to Turnitin.com for the detection of
plagiarism. All submitted assessments will be included as source documents in the Turnitin.com reference database
solely for the purpose of detecting plagiarism. You will be asked to agree to the Turnitin End-User License Agreement
when submitting.
Your Unit Coordinator may apply other processes to verify that your submitted assessment is your own work.

5.3.3 This unit

In this unit, we undertake these practices to assure academic integrity (including expectations for use of GenAI):
 The expectation that any AI use is conducted ethically, restricted to gaining understanding and planning, not
for creating or compiling any submitted work. Any use of AI must be declared.
 Use of Turnitin content matching software to identify plagiarised, improperly referenced, and/or AI generated
work

Strategies for Growth & Excellence Page 17 of 23

5.4 Extensions and late submissions
This unit follows Murdoch policies and procedures, particularly the Student Assessment Support Procedure and
Assessment Procedure, with regards to assessment submission and extensions, supplementary and deferred
assessment, and other expectations.
In this unit, extensions and late submissions follow these requirements:
 Assessments submitted after the due date without approval will receive a penalty of 10% of the mark allocated
for the assessment per day the assessment is late.
 You can apply for an assessment extension without penalty. See the Student Assessment Support Procedure
for all requirements.
Students who feel that their disability, health condition or disability caring responsibilities may impact on their capacity
to meet assessment submission are strongly advised to visit Access and Inclusion as early as possible to discuss
potential needs and assistance.

5.5 Determination of the final grade

Students will need to obtain an aggregated grade of 50% or more in order to pass this unit. There is no requirement to
pass individual assessment components and/or complete all individual assessment components. It is not a
requirement to pass the final examination to pass the unit.
Students who achieve a final grade of 45 to 49% will be offered a supplementary examination, in which case a 50%
pass in the supplementary examination is required to pass the unit.
Refer to the Grades Policy for information about marks and grades.

6 Learning resources

6.1 All learning resources

Your learning resources and any updates are provided through myMurdoch Learning (LMS).

6.2 Essential learning resources

The essential textbook for this unit is:

Thompson A, Peteraf, M, Gamble, J & Strickland, A (2022) Crafting and Executing Strategy:
The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New
York, 23rd edition.

This is the International Edition of this textbook for use outside of the US.

Students can access a copy of the ebook here:

https://www.mheducation.com/highered/product/crafting-executing-strategy-quest-competitive-advantage-concepts-
cases-thompson-peteraf/M9781260735178.html

* If this hyperlink is broken please copy and paste the URL into your browser to access this
textbook.

There are several options for students to access this textbook including outright purchase, renting or
loose-leaf purchase.

Strategies for Growth & Excellence Page 18 of 23

 Purchase of this textbook also provides students with access to additional learning materials.

Older versions of this textbook are available, however the unit uses the 23rd International edition for
workshops, learning activities and assignments. The content of older editions differs from the 23rd
edition therefore students are advised to purchase or rent the 23rd edition.

Other resources are available from the unit’s myMurdoch Learning page.
Recommended reading:
The following academic journal articles and books are available for download from Murdoch University Library:

Bootz, J (2010) Strategic Foresight and Organizational Learning: A Survey and Critical Analysis, Technological
Forecasting and Social Change, Vol. 77, pp. 1588- 1594.

Chermack, T (2022) Using Scenarios: Scenario Planning for Improving Organizations, Barrett-Koehler Publishers,
Oakland.
Cordovo-Pozo, K & Rouwette, E (2023) Types of Scenario Planning & their effectiveness: A review of reviews,
Futures, Vol. 149, 103153.

Dal Mas, F., Massaro, M., Verde, J., Cobianchi, (2020) Can the Blockchain lead to new sustainable business models,
Journal of Business Models, Vol. 8, No. 2, pp. 31-38.

de Zilwa, D.K (2024), "Netflix: rise, fall and recovery", Journal of Business Strategy, Vol. 45 No. 6, pp. 405-
413. https://doi.org/10.1108/JBS-08-2023-0177

Durbach, I (2014) Outranking under uncertainty using scenarios, European Journal of Operational Research, Vol. 232,
pp.98-108.

Eisenhardt, K ., Martin, J (2000) Dynamic Capabilities: What are they? Strategic Management Journal, Vol.21, No.10-
11, pp. 1105-1121.

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7 Academic Advice and Student Support

Need guidance on study related issues?

Use this flowchart or seek direct assistance from Student Support
Services or MyMurdochAdvice.

Contact your Lecturer (Local Affiliate) if you have . . .

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Contact your Lecturer (Local Affiliate) if you have . . .

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 Questions on marked assessments. Affiliate) or Local
 Request a re-mark/review of a marked assessment. Administration Office
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 Academic issues with your learning in this unit.
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Contact your Unit Coordinator or Local Administration Officer or Unit Coordinator or

Academic Chair if you have . . . Local
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 Academic and assessment issues that haven’t been adequately addressed by the Unit Officer or
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Contact your Local Administration Office or Head of Discipline if you Local

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To further escalate an appeal or complaint, contact the Associate Dean Learning and Teaching
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