Cars and Privacy 2025
Cars and Privacy 2025
This ability is derived from combining driver Ah, the evolution of in-car audio
behavior profiles with personal data from systems, a shining example of
streaming services, creating a comprehensive humanity’s relentless pursuit of
digital portrait of individuals. While this technological convenience. We’ve
technological convergence promises come a long way from humble cassette
personalization and convenience, it also raises players. Now, our cars are essentially
profound privacy concerns. rolling entertainment hubs that can
stream music, take voice commands,
and sync with our smartphones. But
How Carmakers Identify Drivers
they don’t stop there.
Modern vehicles are equipped with sensors
that monitor driving behavior, including These systems don’t just play music;
acceleration, braking, steering inputs, and they listen—and boy, do they listen
route choices. These patterns create a unique well. Every time you skip a track,
“driving profile,” much like a fingerprint, that favorite a song, or select a playlist, your
can identify a specific driver. car lovingly takes notes. Sure, they call
it “curating personalized experiences,”
but let’s be real: it’s a detailed dossier
on your driving habits and musical
quirks. Who wouldn’t want their car to
Research shows that machine learning know their deep love for 80s synth-pop
algorithms can analyze this data to or their tendency to blast sad ballads
distinguish between drivers with over 90% during traffic jams?
accuracy. Combined with in-car accounts
2. Cross-Referencing with Other Data
linked to mobile devices, GPS data, and
• Carmakers and third parties could
seat sensors, carmakers can pinpoint not
combine driving profile data with other
just the driver but potentially other
information, such as GPS data, mobile
passengers in the car.
device connectivity, or user accounts
linked to the vehicle. This cross-
Can Driving Profiles Identify
referencing can make identification even
Drivers?
more precise.
1. Behavioral Biometrics 3. Use Cases and Risks
• Driving habits can act as a form of • While this capability could be used
behavioral biometrics. Just as a person’s positively—for example, to personalize in-
typing speed or gait can be unique, their car settings or improve security—it also
driving style can be distinctive enough to raises concerns about privacy.
serve as a personal identifier.
Sure, it’s all in the name of convenience, but 1. Music and Social Identity: Your
isn’t it delightful to know your playlist and Personality, in 3-Minute Chunks
phone history might be as accessible as your
glovebox? Music isn’t just sound; it’s your
personal branding. The genre, artist, or
track you’re jamming to? Clearly, it’s a
Identifying the Partner by the Music: full-blown exposé of your soul, mood,
Because Playlists Are Dead and social life. Forget subtlety—your
Giveaways choice of Adele’s love ballads or 90s
punk rock is obviously the Rosetta
Ah, the audacious idea that you can crack the
Stone to your relationships.
mystery of who’s in the passenger seat simply
by analyzing the tunes blasting from the
2. Factors Influencing Music Choices:
speakers. Because, of course, your Spotify
CSI, but for Playlists
playlist is practically a neon sign announcing,
“This is who I am, and here’s who I’m with!”
Let’s break it down with laser-sharp
Let’s dive into this groundbreaking theory,
precision:
shall we?
• Personal Preferences: Did you grow
up with Mozart or Tupac? Well,
congratulations! Your entire social
circle can be deduced from that.
Classical aficionado? You must be deep
and cultured. Hip-hop enthusiast?
• Contextual Influences: Romantic tunes? Clearly edgy and urban.
Must be date night. Party anthems? You’re
out with friends. Anything remotely chill?
Obviously your boss is in the car. Nothing
ever complicates these crystal-clear • With Friends: Top 40 hits, because
correlations, right? apparently friendship is defined by your
• Demographic Indicators: Age, gender, mutual love for chart-topping earworms.
and cultural background totally lock down • With a Boss/Colleague: Cue the elevator
your playlist choices. Young? Pop and jazz or instrumental classics. Everyone
EDM. Old? Jazz and rock. Subtlety is dead. knows professionalism can only be
expressed in Muzak.
•3. Analyzing Specific Scenarios: Sherlock • Alone: Time for niche indie artists or
Holmes of Soundtracks heartbreak anthems. Solitude has a
• With a Lover/Partner: Break out the Ed sound, and it’s artsy and introspective.
Sheeran and swoon-worthy ballads. • With Strangers: Generic radio hits,
Nothing says “romantic getaway” like your because why connect when you can coast
playlist screaming, “Yes, we’re a couple!” on the blandest tunes imaginable?
The Risks of Combining Profiles: The So, the next time your car syncs with
Bomb Is Ready your phone, just remember: it’s not just
driving, it’s watching, listening, and
Sure, all this innovation sounds great, until learning. Isn’t technology grand? Here
you start wondering where all that data is what you are giving to them:
goes. Is it securely stored? Could it be
hacked? Will it end up in the hands of some 1. Increased Surveillance
third-party advertiser who thinks you need By merging driving and streaming
more scented car fresheners? These are profiles, carmakers can create a 360-
minor, totally insignificant questions, of degree view of individuals, tracking not
course. just where they go but also their
The real fun begins when you try to preferences, moods, and routines.
compare privacy practices across 2. Data Monetization
automakers. Spoiler: it’s a maze of Combined profiles offer immense value
inconsistency and vagueness. But hey, why for targeted advertising and data
worry about transparency when you can monetization. Advertisers could use
enjoy a personalized driving soundtrack this data to deliver hyper-targeted ads,
instead? while insurers might adjust premiums
based on inferred risk levels.
3. Security Risks
A data breach exposing combined profiles
would reveal sensitive information,
including behavioral patterns, travel
histories, and personal preferences.
4. Loss of Autonomy
The constant tracking and profiling could
lead to feelings of being surveilled,
impacting how individuals use their vehicles
or interact with streaming services.
Relevant Privacy
Regulations
General Data Protection Regulation
(GDPR)
1: Proactive not
Reactive/Preventative not Remedial
The first principle argues that data privacy
needs to come up at the beginning of the
planning process. If your security practice
consists of putting out fires and dealing with
breaches, then you are being reactive. It sets
up the philosophical heart of the rest of the
principles.
3: Privacy Embedded into Design For example, you should only collect
data you need and have a legal basis
The idea is that privacy needs to find a home
for. And when you finish with the data,
in the design or both your architecture and
you should use GDPR-compliant
business. In other words, privacy is a core
deletion/destruction methods for end-
functionality of the product.
to-end protection.
andressaravia