A STUDY ON CUSTOMER SATISFACTION IN RELATION TO ASIAN

PAINTS

Submitted in partial fulfillment of the requirements for the

award of

Bachelor Of Business Administration

By

ALAGULAKSHMI.S

39280002

BACHELOR OF BUSINESS ADMINISTRATION SCHOOL OF

MANAGEMENT STUDIES SATHYABAMA

INSTITUTE OF SCIENCE AND TECHNOLOGY

(DEEMED TO BE UNIVERSITY)

Accredited with Grade “A” by NAAC

JEPPIAAR NAGAR, RAJIV GANDHI SALAI, CHENNAI -600 119

APRIL - 2022
 SCHOOL OF BUSINESS STUDIES

BONAFIDE CERTIFICARE

This is to certify that this project Report is the bonafide work of

ALAGULAKSHMI.S (39280002) who have done the project work entitled “A
STUDY ON CUSTOMER SATISFACTION IN RELATION TO ASIAN PAINT” under
the supervision from January 2022 to April 2022.

Dr. Shetty Deepa Thangam Geeta,

Internal Guide

Dr. BHUVNESHWARI. G

Dean – School of Business Administration

Submitted for Viva voce Examination held on

Internal Examiner External Examiner

 DECLARATION

I ALAGULAKSHMI.S(39280002) hereby declare that the project Report

entitled “A STADY ON CUSTOMER SATISFACTION IN RELATION

TO ASIAN
PAINT” done by me under the guidance of Dr. Shetty Deepa Thangam Geeta,
M.Com.;B.Ed;PhD (Internal) submitted in partial fulfillment of the
requirements for the award of Bachelor of Business Administration degree.

Date:

Place: Chennai SIGNATURE OF THE STUDENT

 ACKNOWLEDGMENT

I am pleased to acknowledge my sincere thanks to Board of management of

Sathyabama Institute of Science and Technology for their kind encouragement
in doing this project and for completing it successfully. I am grateful to them.

I convey my sincere thanks to DR. Bhuvaneshwari G.,MBA..,PhD, Dean School

of Management studies and Dr. Palani A,M.com.,MPhil..,MBA.,PhD, Head of the
department, School of Management Studies for providing me necessary support
and details at the right time during the progressive reviews.

I would like to express my sincere and deep gratitude to my Project Training

Guide Dr. Shetty Deepa Thangam Geeta,M.Com.;B.Ed;PhD Assistant professor
school of Management studies for her valuable guidance, suggestions and
constant encouragement paved way for the successful completion of my
project work .

I wish to express my thanks to all teaching and non-teaching staff members

of the School of Business Administration who were helpful in many ways for
the completion of the project .

ALAGULAKSHMI.S
 ABSTRACT

The project highlights on the topic of ‘A study on customer satisfaction

towards Asian paint’s.

Customer satisfaction is a measure of how products and service supplied by

a company expectation. It is seen as a key performance indicator within
business. Increasing competition is forcing businesses to pay attention to
satisfying customer. In a competitive marketplace where businesses
compete for customers, customer satisfaction is seen as a key differentiator
of business strategy. Organizations need to retain existing customer. While
measuring customer satisfaction provides an indication of how successful the
organization at providing products or services to the marketplace. Customer
satisfaction is an abstract concept and the actual manifestation of the state
of satisfaction will vary from person to person and product & service to
product & service. Satisfaction depends on both psychological and physical
variables which correlate with satisfaction behaviors such as return.
 TABLE OF CONTENTS

CHAPTER NO. TITLE PAGE NO

LIST OF TABLES
LIST OF CHARTS

1 INTRODUCTION

1.1 Introduction:

1.2 Industry profile:

1.3 COMPANY PROFILE:

1.4 PRODUCT PROFILE

1.5 NEED OF THE STUDY

1.6 SCOPE OF THE STUDY

1.7 STATEMENT OF THE

PROBLEM

2 REVIEW OF LITERATURE

2.1 Review of literature

3 RESEARCH METHODOLOGY

3.1 RESEARCH DESIGN

3.2 SAMPLE SIZE
3.3 PERIOD OF THE STUDY:
3.4 METHODS OF DATA
COLLECTION
3.5 PRIMARY DATA
3.6 SECONDARY DATA:

3.7 METHOD OF SAMPLING:

3.8 AREA OF THE STUDY

3.9 TOOLS USED FOR

ANALYSIS
4 DATA ANALYSIS AND
INTERPRETATION

5 FINDINGS,SUGGESTIONS
AND CONCLUSION

REFERENCES

APPENDIX
(Questionnaire)
 LIST OF TABLES

Table No. Particulars Page No

4.1 Age of respondents

4.2 Martial status of the

respondents

4.3 Gender of the

respondents
4.4 Profession of the
respondents

4.5 How good you now about

Asian paints

4.6 Which paint on you

prefer

4.7 Why do you prefer to

Asian
paint
4.8 Useful and unuseful
4.9 Future of the Asian
paints
4.10 Over all satisfaction on
asian paints
4.11 Are you satisfied by the
smooth wall surface you
good after using
Asian
paints
4.12 Do you experience paint
pleeting
4.13 Are you facing problem
of
 plistering or poor
adhesion

4.14 Have you used Asian

paints

4.15 Have you used any of

term
4.16 Satisfaction level
towards Asian paints
quantity
 LIST OF CHARTS

Table No. Particulars Page No

4.1 Age of respondents

4.2 Martial status of the

respondents

4.3 Gender of the

respondents
4.4 Profession of the
respondents

4.5 How good you now about

Asian paints

4.6 Which paint on you

prefer

4.7 Why do you prefer to

Asian
paint
4.8 Useful and unuseful
4.9 Future of the Asian
paints
4.10 Over all satisfaction on
asian paints
4.11 Are you satisfied by the
smooth wall surface you
good after using
Asian
paints
4.12 Do you experience paint
pleeting
4.13 Are you facing problem
of plistering or poor
adhesion
4.14 Have you used Asian
paints

4.15 Have you used any of

term
4.16 Satisfaction level
towards Asian paints
quantity
 CHAPTER - 1

1.2 Introduction:

Paint is a chemical substance that protects surface and seems to look

good paints defined as a group of emulsion. In a liquid medium, for use
as decorative or protective coating, today contemporary paint and
consist of countless compounds uniquely formulated to fulfill the varies
requirement of thousands of applications paints ranges from the broad
group of environmentally sound latex paints that many consumer use
to decorate and protect their homes satisfaction of customer have a
positive impact on the companies while measuring customer
satisfaction we can gather useful information of the company customer
and the results can be used to improve the company and its services
measuring customer satisfaction.

Consumer buying behavior:

Consumer behavior analysis is based on consumers buying behavior.

It aims at improving business performance through an understanding
of customer's preferences and desires in today's world of growing
competitions where there are numerous brands selling the products
consumers have an abundant number of choices and many diverse
factors influence their buying behavior.

Consumer attitude:

Consumer are individuals with likes and dislikes. When the

preponderance of people in a particular group feels one way or another
about a product, service, entity, person, place or thing, it is said to be a
generalized. Consumer attitude that could affect the marketing of that
person, product or entity in positive or negative ways. Marketers strive to
influence consumer attitudes and understanding the prevailing attitude is
the first step to changing it if needed.

Consumer preference:
 Consumer preferences is the underlying foundation of
demand, therefore, is a model of how consumers behave. The individual
consumer has a preferences and value whose determinations are outside the
realm of economics. They are no doubt dependent upon culture, education,
and individual tastes, among a plethora of other factors.

Customer satisfaction:

Customer satisfaction, a term frequently used in marketing, is

a measure of how products and services supplied by a company meet or
surpass customer satisfaction is defined as the number of customers, or
percentage of total customer, whose reported experience with a firm, its
products, or its service exceeds specified satisfaction goals.

Asian paints The company was started in a garage in Gaiwadi, Girgaum,

Mumbai by four friends Champaklal Choksey, Chimanlal Choksi, Suryakant
Dani and Arvind Vakil. They all belong to Jain families, and founded the
company in February 1945. During World War II and the Quit India Movement
of 1942, a temporary ban on paint imports left only foreign companies and
Shalimar Paints in the market. By 1967, it became the leading paints
manufacturer in the country. The company has 14 directors and 3 reported
key management personnel. Directors of Asian Paints Limited are Deepak
Madhav Satwalekar, Pallavi Shardul Shroff, Manish Mahendra Choksi, Malav
Ashwin Dani, Ashwin Suryakant Dani, Abhay Arvind Vakil, Amrita Amar Vakil,
Mahendrakumar Sharma, Kanwar Bir Singh Anand, Suresh Narayanan, and
Sivaram Swaminathan.

1.2 Industry profile:

Asian paints are India’s largest and Asia paints third largest
paint corporation Asian paints is the holding company of the Berger
international.
Asian paints

Type : public

Industry : chemical
Founded. : 1 February 1942

Founded. : Chapaklal choksey , chimanlal Choksi , suryakant dani,

Aravind vakil Headquarters : Mumbai ,Maharashtra India.....

Area served : World wide

Key people : Aswine Dani ( chairman) , Abhay vakil ( non executive

director) Products ; Chemical, Decorative paint Industry finishing

products coating Number of employees ; 7600+ (2021)

Website ; asianpaints.com

1.3 COMPANY PROFILE:

Asian paints are India's leading paints company with a group

turnover of Rs 217 billion... Asian paint manufactures and range of paints for
Decorative and industrial use in decorative paints, Asian paints present in all
the four segments viz interior wall finishes, exterior wall finishes Enamels
and wood finishes.

◻ Asian paints company incorporated in 1942

◻ Asian paints was established on February 1
◻ Asina paints has come a long was to become India's largest and Asian
third largest paints company, with a turnover of 217 billion
◻ Asian paint operates in 17 countries and has 25 paints manufacturing
facilities in the world servicing consumer in over 65 countries.

1.4 PRODUCT PROFILE

Asian paints manufacture wide range of paints for decorative and

industrial use in decorative paints, Asian paint is present in all the four
segments viz interior wall
finishes, exterior wall finishes, enamels and wood finishes, it also offers
water proofing wall covering and adhesives in its products portfolio

Choose from about 2200 shades from the Asian paints color palette, there is
multiple Asian paints product offered by Asian paints.

Asian Paint has offered brands in all possible applications. For instance:

 Synthetic / Acrylic Washable Distempers: Tractors

 Acrylic Emulsion:Acolyte (Quality I,) Royale (premium category)

 Plastic emulsion Paint (Interiors / Exteriors): Decoplast (Quality

II), SyntheticEnamel:Acolyte, Gattu

 PacketDistemperUtsav

 Wooden Surfaces: Touch Wood, Silkwood, Acolyte Natural Wood finish

 Cement Paint (external): Gattu

1.5 NEED OF THE STUDY :

◻ To know the significance of customer satisfaction of Asian paint company.

◻ To know the factors affecting the purchase decision of Asian paint
company.
◻ To know the level of satisfaction of Asian paint .
◻ To find what are the expectation of customer from Asian paints company.

1.6 SCOPE OF THE STUDY :

Being paint business is common this study would help me to understand

the consumers brand choice towards the branded paints .

◻ Selling process should be studied and improved.

◻ The customer satisfaction study has to be included.
◻ The product quality study should be done
◻ This study can be extended by any paints manufacturer and specially
for Asian paints to launch new product in the market.

1.7 STATEMENT OF PROBLEM:

◻ Consumer satisfaction towards asian paints this particular topic is

chosen because consumer satisfaction plays a dominant role in
determining the success of any industry some companies don’t provide
offers and doesn’t satisfy the customer the customers not ready to
buy. If those companies provide offers the customers ready to switch in
any time. this type of satisfaction results in high customer loyalty. It
also increases the sales, profits and reputation of the company. the
purpose of this project is to know the consumers expectations and
satisfaction when they want to buy from Asian paints.
 CHAPTER- 2

Review of literature:

A detailed review of literature has been made to find out the research gap
and to identify the relevant researchable issues for the study it is essential
for a research scholar review the related literature study to have clear
knowledge about the subject and understand the research gap in order to
drawn the scope for the study. The reviews presented in this chapter re
grouped under the sub- topics like consumer buying behavior, consumer
attitude, consumer preferences, customer satisfaction and overview of paint
industry in India.

Theoretical concept:

Theoretical concept Armed with little knowledge and great

determination,Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C.
Dani and Arvind R. Vakil get together to manufacture paint in a garage on
Foras Road, Bombay. They name their company 'The Asian Oil & Paint
Company', a name that they picked randomly from a telephone directory.

 Asian Paints touches a turnover of Rs. 3,50,000, with an innovative

marketing strategy "to reach consumers in the remotest corners of the
country with small packs."

 Asian Paints mascot, Gattu, the mischievous kid, is born.

 The family-owned company makes the transition to a professionally

managed organisation.

 British company Balmer Lawrie rejects the products of a giant British

paint company in favour of Asian Paints.
 Asian Paints embarks on an ambitious grassroots marketing campaign,
partnering with thousands of dealers in small towns all over India.
 Asian Paints emerges as India's leading paint company ahead of any
international competition.

● Stock Brokers Pvt. Ltd.14th October, (2010). “The Indian paint industry
has evolved GhallaBhansali a lot in recent times, both in terms of industry
structure and product portfolio. Not long ago, paints were largely considered
to be a luxury item. Such a mindset has changed significantly of late due to
the growing awareness on preventing corrosion through paints, by providing
a massive fillip to the paint industry. China and India are the major growth
drivers in the region with paint drivers in the region with paint demand in
these two countries likely to continue growing at more than 10% p.a. in the
coming years. Indian paints industry is Rs.15, 000 crore market”. Lead is a
toxic element that led the U. S. Centers of Disease control and Prevention
(CDC) to consider lead concentrations in blood higher or equal to 10 μg/dl as
being elevated. Because of such reasons, the U S Congress lowered the
standard for lead in residential paints and paints on products used by
children from 0.06 percent to 0.0009 percent (ATSDR, 1990) hey also
contribute to the creation of ozone in the lower atmosphere, which is harmful
to humans, animals and plants.

● According to Renu Rajaram (2012)43 in India, paints have traditionally

been sold in hardware stores. Most paint brands have followed the retail
route of multi-brand stores. However, with the growth of the Indian paint
industry, and the recognition of individual brands, prominent players have
recognized the need for exclusive outlets/showrooms. The success of these
outlets lies in the fact that the consumer can negate the time taken to
choose between brands, and instead focus on product choice without having
to worry about quality.

● Sonawane (2016) “A Study of Impact of Competition on Marketing

Strategies” Electronic retailing, whether on TV or the Internet, is about
motivation. How do companies influence someone to do something - to pick
up the phone or log on to a Web site and then make a purchase? Consumers
will buy a product or service through an electronic retailing campaign
because they perceive its value or because it makes them look better or feet
better about themselves. They do this even though they cannot
examine the product in person and may have to wait four to six weeks to
receive the product.

 Rajput and Keshawn. S (2012) This article defines that the Modern era
provides high quality materials and lot of variety in Indian garment market to
satisfy the desire of customers. The customers are utilizing the opportunity
too. The results confirm that Indian people have become highly brand
conscious presently. Hence, brand image is a not a significant factor in
choosing the product or brand to buy. There are other aspects like, quality,
comfort, expectation and demographic characteristics are also influence to
the purchasing decision that dominate the purchase decision of males and
females. The gender differences do exist with respect to build altitude
towards fashionable paints and brands. The study gives us the information
males are equally interested to go for shopping as females along with they
spend excess money during shopping than their female counterparts.
Frequency of males going for shopping with their companions has increased
overtimes and has reached almost at part with that of females. Attitude of
males towards clothing varies from that of females.
 CHAPTER- 3

3.1 RESEARCH METHODOLOGY:

Research is the process of systematic and in depth study of any particular

topic,subject or any are of investigation backed by
collection,compilation,presentation and
interpretation relevant data’s in detail.

3.2 RESEARCH DESIGN:

A research design is truly and simply the framework of plan for a

study and it guides the collection and analysis of data. It is descriptive in
nature. The following variables will be captured to evaluate the sample and
its overall appropriateness for the research gender, age, education, marital
status, family type and the research objectives presented in the percent.

3.3 SAMPLE SIZE:

● The sample size for the study is limited to 70 customers.

3.4 PERIOD OF THE STUDY:

● The period for the study is 4 months i.e. January 2022 to April
2022.

3.5 METHODS OF DATA COLLECTION:

● Questionnaires method is used to collect the data from the

respondents.
3.6 PRIMARY DATA:
 ● The primary source of data collection is carried though
questionnaire method

3.7 SECONDARY DATA:

● Website and online, published report & review of literature from

published articles .

3.8 METHOD OF SAMPLING:

●The collected sample is in the method of convenience.

3.9 AREA OF THE STUDY:

The study is taken in Chennai.

3.10 TOOLS USED FOR ANALYSIS:

The tools for data analysis are tables and pie charts.
 CHAPTER - 4

DATA ANALYSIS AND INTERPRETATION

The following consist of the data analysis and interpretation of my

questionnaire.

Survey analysis of data

4.1 AGE OF RESPONDENTS:

S.NO Particulars NO. OF Percentage

Respondent
1 20 47 67%
2 20-30 23 33%
3 30-40 0 0
4 40 above 0 0
TOTAL 70 100%

INFERENCE

From the above table interpreted that 67% respondents are between 20
and 33% respondents are below 20-30.Majority of 67% respondents are
between 20.
 4.2 MARITAL STATUS OF THE RESPONDENTS:

S.NO Particular NO. OF Percentage

Respondents
1 single 60 86%
2 married 10 14%
TOTALL 70 100%

INFERENCE

From the above table interpreted that 86% respondents are single
and 14% respondents are married.Majority of 86% respondents are single.

4.3 GENDER OF THE RESPONDENTS:

S.NO Particular No. of respondent Percentage

1 Women 34 49%
2 man 34 49%
3 Non-binary 0 0
4 Prefer not be say 2 2%
TOTAL 70 100%

INFERENCE

From the above table interpreted 49% respondents are woman,49%

respondents are man,2% respondents are prefer not to say.Majority of 49%
respondents are woman and man.

4.4 PROFESSION OF THE RESPONDENTS:

S.NO Particular No. Of respondent Percentage

1 Students 47 68%
2 employees 13 19%
3 Wage worker 10 13%
4 Business women or 0 0
business man
TOTAL 70 100%
 INFERENCE:

From the above table interpreted 68% respondents are

students,19% respondents are employee,13% respondents are wage
worker.Majority of 68% respondents are students.

4.5 How good you now about Asian paints:

S.NO Particular No of respondent Percentage

1 Friends and family 37 53%
2 Advertisement 26 37%
3 Internet 2 3%
4 Other 5 7%
TOTAL 70 100%

INFERENCE
 From the above table interpreted 53% of the respondent are friends and
family,37% respondents are advertisement,3% respondents are internet,7%
respondents are other.Majority of 53% respondents are friends and family.

4.6 Which paint on you prefer

S.NO Particular No of respondent Percentage

1 Nippon 29 41%
2 Asian 31 45%
3 Berger 1 1%
4 Royal 9 13%
TOTAL 70 100%

INFERENCE

From the above table interpreted 41% of the respondent are nippon
paints,45% respondents are asian paints,1% respondents are berger,13%
respondents are royal.Majorityof 45% respondents are asian paints.

4.7 Why do you prefer to Asian paint

 S.NO Particular No of respondent Percentage
1 color 47 68%
2 Smell 10 13%
3 Price 13 19%
TOTAL 70 100%

INFERENCE

From the above table interpreted 68% of the respondents are

colors,13% respondents are smell,19% respondents are price.Majority of
68% respondents are colors.

4.8 USEFUL AND UNUSEFUL OF RESPONDENTS:

S.NO Particular No of respondent Percentage

1 useful 63 90%
2 Un useful 7 10%
TOTAL 70 100%
 INFERENCE

From the above table interpreted 90% of the respondents are

useful,10% respondents are unuseful.Majority of 90% respondents are
useful.

4.9 Future of the Asian paints

S.No Particular No of respondent Percentage

1 Royal health 32 46%
shield
protect
2 Terrace water 21 29%
proofing
3 Ultimate 17 25%

protect
limitations feature
TOTAL 70 100%

INFERENCE

From the above table interpreted 46% of the respondent are royal
health shield protect,29% respondents are terrace water proofing,25%
respondents are ultimate protect limitations feature.Majority of 46%
respondents are royal health shield protect.
4.10 OVER ALL SATISFACTION ON ASIAN PAINTS
 S.No Particular No of respondent Percentage
1 Satisfied 65 94%
2 Dis satisfied 5 6%
TOTAL 70 100%

INFERENCE.

From the above table 94% of the respondent are satisfied ,6%
respondents are dissatisfied.Majority of 94% respondents are satisfied.

4.11 Are you satisfied by the smooth wall surface you good after
using Asian paints

S.No Particular No of respondent Percentage

1 Yes 51 73%
2 No 2 3%
3 Maybe 17 24%
TOTAL 70 100%
INFERENCE

From the above table interpreted 73% of the respondents are YES,3%
respondents are NO.Majority of 73% respondents are YES.

4.12 Do you experience paint pleeting or poor adhesion

S.No Particular No of respondent Percentage

1 Yes 40 57%
2 No 30 43%
TOTAL 70 100%

INFERENCE

From the above table interpreted 57% respondents are

YES,43% respondents are NO.Majority of 57% respondents
are YES.

4.13 Are you facing problem of plistering

S.No Particular No of respondent Percentage

1 Yes 33 49%
2 No 35 51%
TOTAL 70 100%
INFERENCE

From the above table interpreted 49% of the respondent are YES,51%
respondent are NO.Majority of 51% respondents are NO.

4.14 Have you used Asian paints

S.No Particular No of respondent Percentage

1 Asian paints 49 72%
acrylic
wall putty
2 Primers ST 17 27%
3 Primers WT 4 4%
TOTAL 70 100%

INFERENCE

From the above table interpreted 72% of the respondent are Asian
paints acrylic wall putty,27% respondents are primer st,4% respondents are
primer wt.Majority of 72% respondents are asian paints acrylic wall putty.
 4.15 Have you used any of term

S. No Particular No of respondent Percentage

1 Exterior wall 31 43%
2 Interior wall 26 38%
3 Mettal surface 6 9%
4 Wood surface 7 10%
TOTAL 70 100%

INFERENCE

From the above table interpreted 43% of the respondent are

Exterior wall,38% respondent are interior walls,9% respondents are metal
surface,10% respondents are wood surface.Majority of 43%respondents are
exterior wall.

4.16 Satisfaction level towards Asian paints quantity

S.No Particular No of respondent Percentage

1 Smell 22 30%
2 Shine 17 25%
3 Colour and 31 45%
stracture
TOTAL 70 100%
INFERENCE

From the above table interpreted 30% respondents are smell,25%

respondents are shine,45% of the respondent are colour structure.Majority of
45% respondents are colour structure.
 CHAPTER -5

FINDING AND SUGGESTION AND CONCLUSION

FINDINGS:

● From the data collected 67% of the respondent are 20age

● From the data collected 86% of the respondent are single
● From the data collected 49% of the respondent are women and men
● From the data collected 68% of the respondent are students
● From the data collected 53% of the respondent are friends and family
● From the data collected 45% of the respondent are Asian paints
● From the data collected 68% of the respondent are colour
● From the data collected 90% of the respondent are useful
● From the data collected 46% of the respondent are Royal health shield
protect
● From the data collected 94% of the respondent satisfied
● From the data collected 73% of the respondent are yes
● From the data collected 57% of the respondent are yes
● From the data collected 51% of the respondent No
● From the data collected 72% of the respondent are Asian paints acrylic
wall putty
● From the data collected 43% of the respondent are Exterior walls
● From the data collected 45% of the respondent are colour and structure
 SUGGESTIONS:

Asian paints must improve its services sector if there are any complaints
regarding the product of the Asian paints the line officers must follow up with
call or e-mails if required they must send their workers to repair the
demaged caused due to the company’s product Asian paints companies
sales representative must maintain relationships with construction
companies as with painting contractors with the help of the dealer. Asian
paints company should conduct meeting to make the customer to know
about the latest developments in the paint industry and their products Asian
paints company should concentrate on exterior paint because market share
is to low advertisement should be increased to update the image of Asian
paints company between sales representative and dealer with customers.
Asian paints company should maintain the customer records the complainant
by the customer recording the care free behavior of the team leader
resulting in poor customer satisfaction

To avoid this management must try to change management, Asian paints

is one of the best paints but certain weakness still persist regarding its colour
fadedness, adhesion and smoothness to avoid, this they must have aregular
check on its production department and quality department they can do this
on regular intervals by adopting techniques like kaizen techniques and total
quality.
CONCLUSION:

The first and foremost obseration that has been made from the study is
that Asian paints is India’s no 1 in the paint industry it has high brand quality
in the market According to the survey price is the domination factors, which
includes the purchasing decisions of the. Customer comparing to competitors
Asian paints company price is high from the analysis points of view, most of
the customer prefer both interior and exterior paint in Asian paints and
exterior paint in Asian paints at last most of the customer are tha satisfied
with Asian paints products but at the same time they require guidance
regarding the recent development of the product.

REFERENCES:

● According to Dr Abhay Kumar’s report, ‘Lead in Decorative Paint’

(2009) on eco – friendly paints, are natural and contain low or zero-
VOC”18, 2010.

● Pallavi Kumari (2012); Changing Purchase Behaviour Of Indian Customers,

Arth Prabhand A Journal of Economics and Management (APJEM), Vol.1 Issue
8, November 2012, ISSN 2278‐0629, Pinnacle.

● Suchanek, Richter and Kralova (2015) research work aims to determine

the influence of quality on customer satisfaction.

● Pingping Han (2014) “The purpose of this study is to present current

research and literature on the factors influencing the customer satisfaction.

● Hansen, H., & Sand, J., Antecedents to customer satisfaction with financial
services: The moderating effects of the need to evaluate. Journal of Financial
Services Marketing, 13(3), 234-244, 2008.
 APPENDIX (Questionnaire)

1. Name:
2. Age
● 20
● 20-30
● 30-40
● 40 above

3. Marital status

● Single

●Married

4. Professional
● Students
● Employee
● Wage worker
● Businessman and businesswoman

5. Gender

● Women

●Man

●Non- binary

●Prefers not be say

6. How good you now about Asian paints

●Friends and family
● Advertisement
● Internet
 ●Other
7. Which paint on you prefer
● Nippon
● Asian
● Berger
● Royal

8. Why do you prefer to Asian panit

● Colour

● Smell

● Price

9. Ultima prottek is back with vettukee lamination 2.0

● Useful

● Un useful

10.Future of the Asian paints

●Royal health shield protect

● Terrace water proofing

● Ultimate protect limitations feature

11.Overall satisfaction on Asian paints by respondents

● Satisfied

● Dis satisfied

12.Are you satisfied by the smooth wall surface you good after using Asian
paints

● Yes
● No
 ● Maybe

13.Do you experience paint peeling or poor adhesion

● Yes
●No
14.Are you facing problem of plistering
● Yes
●No
15. Have you used Asian paints primer

● Asian paints acrylic wall putty

● Primer ST

●Primer WT

16.Have you used any of terms?

● Exterior walls
● Interior wall
●Mettal surface
● Wood surface

17.satisfaction level towards Asian paints quantity in term of

● Smell

● Shine

●Colour and stracture