Unit 3 of AI in Marketing
Unit 3 of AI in Marketing
1. Foundational Concepts
Machine Learning (ML): Algorithms that allow systems to learn from
data and improve over time without explicit programming (e.g.,
supervised, unsupervised, reinforcement learning).
Deep Learning: A subset of ML focused on neural networks with
multiple layers, enabling tasks like image recognition and natural
language processing.
Natural Language Processing (NLP): Techniques for enabling
machines to understand, generate, and respond to human language.
Computer Vision: The ability of machines to interpret and analyze visual
data like images and videos.
Reinforcement Learning: Learning through trial and error, driven by
rewards or penalties.
2. Core Dimensions of AI
1. Cognition and Reasoning:
o Problem-solving and decision-making.
o Simulating human reasoning (e.g., symbolic AI and logic-based
systems).
2. Automation:
o Automating repetitive or complex tasks (e.g., robotic process
automation, autonomous vehicles).
3. Perception:
o Enabling machines to perceive the world through sensors like
cameras and microphones.
4. Interaction:
o Enhancing human-computer interaction through conversational
agents, chatbots, and multimodal systems (speech, text, and
visuals).
3. Practical Applications
Healthcare: Diagnosing diseases, drug discovery, and personalized
medicine.
Finance: Fraud detection, algorithmic trading, and risk assessment.
Education: Personalized learning and automated grading.
Retail: Recommendation systems and inventory management.
Entertainment: Content generation and recommendation (e.g., Netflix,
Spotify).
Autonomous Systems: Drones, self-driving cars, and industrial robots.
5. Technological Infrastructure
Data: The backbone of AI; quality and quantity of data are critical.
Computational Power: Use of GPUs, TPUs, and cloud computing for
large-scale processing.
Algorithms: Statistical and heuristic models used to solve specific tasks.
Tools and Frameworks: TensorFlow, PyTorch, Scikit-learn, etc., for
building AI systems.
6. Challenges and Limitations
Generalization: AI models often struggle to perform well outside their
training environments.
Interpretability: Understanding why a model made a certain decision.
Resource Intensity: High computational and energy costs.
Ethical Dilemmas: Balancing technological progress with moral
considerations.
7. Future Directions
Artificial General Intelligence (AGI): Moving from narrow AI to
systems capable of performing any intellectual task a human can do.
Human-AI Collaboration: Enhancing productivity by combining human
creativity with AI efficiency.
Emerging Fields:
o Explainable AI (XAI)
o Edge AI (deploying AI locally on devices)
o AI for social good (e.g., tackling climate change or improving
disaster response).
Future Directions
Self-Supervised Learning: Training models using unlabeled data to
reduce dependence on manual labeling.
Explainable AI (XAI): Making deep learning models interpretable and
transparent.
Federated Learning: Training models on distributed data without
compromising privacy.
Energy Efficiency: Reducing the computational and environmental costs
of deep learning.
To understand the dimensions of AI and its relationship with deep learning
(DL) and machine learning (ML), it's helpful to view these concepts as layers
of a hierarchy, each progressively specializing in how intelligence is simulated
in machines.
In Summary
AI is the broad field concerned with simulating intelligence.
ML is a key approach within AI that focuses on data-driven learning.
DL is a specialized subfield of ML, leveraging neural networks to tackle
complex problems in areas such as vision, speech, and language.