22RMK55- Module 2
22RMK55- Module 2
COURSE MATERIAL
22RMK55 - RESEARCH METHODOLOGY AND IPR
MODULE-2
Meaning of Research Design – Need for Research design – Features of a Good Design –
Concepts Related to Research Design– Different Research Designs – Basic Principles of
Experimental Designs.
Definition
A detailed outline of how an investigation will take place. A research design will
typically include how data is to be collected, what instruments will be employed, how the
instruments will be used and the intended means for analyzing data collected.
Research Design
The strategic plan for a research project or research programme, setting out the broad
outline and key features of the work to be undertaken, including the methods of data
collection and analysis to be employed, and showing how the research strategy addresses
the specific aims and objectives of the study, and whether the research issues are
theoretical or policy-oriented. Hence also, the process of developing such a document,
choosing between alternative types of study, their relative size, whether triangulation will
be employed, and adjusting plans to the available resources and timetable.
More explicitly, the design decisions are actually with respect of:
We can break up the entire research design into the following sections:
(i) It is a plan which describes the sources and kinds of information strongly related to the
research problem.
(ii) It is a strategy indicating which method will be employed for collecting and
examining the data.
(iii) It also consists of the time and cost budgets because most studies are done under
these two limitations.
Research design is what makes the entire research project work – without it, you’ve
just got a lot of material but absolutely no way of using it correctly or putting it
together.
Need for Research Design
Research design has a significant impact on the reliability of the results obtained. It thus
acts as a firm foundation for the entire research. It is needed because it facilitates the
smooth functioning of the various research operations. It makes the research as efficient
as possible by giving maximum information with minimal expenditure of effort, time and
money. For construction of a house, we need to have a proper blueprint prepared by an
expert architect. Similarly, we need a proper research design or plan prior to data
collection and analysis of our research project. Preparation of research design should be
done carefully as even a minute error might ruin the purpose of the entire project. The
design helps the researcher to organize his ideas, which helps to identify and correct his
flaws, if any. In a good research design, all the components with each other or go
together with each other in a coherent manner. The theoretical and conceptual framework
must be with the research goals and purposes. Likewise, the data collection strategy must
fit with the research purposes, conceptual and theoretical framework and approach to data
analysis.
It reduces inaccuracy;
Helps to get maximum efficiency and reliability;
Eliminates bias and marginal errors;
Minimizes wastage of time;
Helpful for collecting research materials;
Helpful for testing of hypothesis;
Gives an idea regarding the type of resources required in terms of money,
manpower, time, and efforts;
Provides an overview to other experts;
Guides the research in the right direction.
Features of good research design?
Generally a good research design minimizes bias and maximizes the reliability of the data
collected and analyzed. The design which gives the smallest experimental error is
reported to be the best design in scientific investigation. Similarly, a design which yields
maximum information and provides a opportunity for considering different aspects of a
problem is considered to be the most appropriate efficient design. Thus the question of a
good design is related to the purpose or objective of the research problem and also with
the nature of the problem to be studied.
A good research design should satisfy the following four conditions namely objectivity,
reliability, validity and generalization of the findings.
1. Objectivity: It refers to the findings related to the method of data collection and scoring
of the responses. The research design should permit the measuring instruments which are
fairly objective in which every observer or judge scoring the performance must precisely
give the same report. In other words, the objectivity of the procedure may be judged by
the degree of agreement between the final scores assigned to different individuals by
more than one independent observer. This ensures the objectivity of the collected data
which shall be capable of analysis and drawing generalizations.
1. The measuring instrument can yield objective, reliable and valid data.
2. The population is clearly defined.
3. Most appropriate techniques of sample selection is used to form an appropriate
sample.
4. Appropriate statistical analysis has been carried out, and The findings of the
study are capable of generalizations.
The following are some of the qualities of a good research design study:-
In order to facilitate a clear and better understanding of the different research designs, it
is initially necessary to define all the various important concepts of research design itself.
2) Extraneous variable: Although, the independent variables are unrelated to the study
purpose, they might however affect the dependent variables, known as extraneous
variables. E.g., When a researcher investigates the hypothesis of the relationship between
children’s gains in moral studies achievement and their self-concepts. The self-concept
denotes an independent variable, whereas the moral studies achievement denotes a
dependent variable. However, intelligence may also affect the moral studies achievement,
but as it is unrelated to the study purpose, it will thus be called an extraneous variable.
3) Control: The most significant quality of a good research design is to reduce the
influence/effect of extraneous variables. Control is a technical term, which is used while
designing the study, by reducing the effects of extraneous independent variables. Besides,
in experimental studies, the term control refers to the restraining of experimental
conditions.
7) Experimental and control groups: When any group is exposed to the usual
conditions of an experimental hypothesis-testing research, it is known as a control group.
Whereas, when the group is exposed to some other special condition, it is known as an
experimental group.
8) Treatments: This can be defined as the different types of conditions under which the
experimental and control groups are put. E.g., In order to determine the comparative
impact of three varieties of fertilizers on a crop yield, the three different varieties of
fertilizers will be treated as three different treatments.
9) Experiment: This can be defined as the process of examining the truth of a statistical
hypothesis, relating to some research problem. E.g., an experiment conducted in order to
research the usefulness of a newly developed medicine.
10) Experimental units: These represent the pre-determined plots or blocks, where
different types of treatments are used. Moreover, such type of experimental units must be
selected, as well as defined, very cautiously and thoroughly
(2) Research design in case of descriptive and diagnostic research studies, and
Exploratory research studies are also termed as formulative research studies. The main
purpose of such studies is that of formulating a problem for more precise investigation or
of developing the working hypotheses from an operational point of view. The major
emphasis in such studies is on the discovery of ideas and insights.
As such the research design appropriate for such studies must be flexible enough to
provide opportunity for considering different aspects of a problem under study. Inbuilt
flexibility in research design is needed because the research problem, broadly defined
initially, is transformed into one with more precise meaning in exploratory studies,
which fact may necessitate changes in the research procedure for gathering relevant
data. Generally, the following three methods in the context of research design for such
studies are considered:
The survey of concerning literature happens to be the most simple and fruitful method
of formulating precisely the research problem or developing hypothesis.
It may also be considered whether the already stated hypotheses suggest new
hypothesis. In this way the researcher should review and build upon the work already done
by others, but in cases where hypotheses have not yet been formulated, his task is to review
the available material for deriving the relevant hypotheses from it.
Besides, the bibliographical survey of studies, already made in one’s area of interest may
as well as made by the researcher for precisely formulating the problem. He should also
make an attempt to apply concepts and theories developed in different research contexts to
the area in which he is himself working. Sometimes the works of creative writers also
provide a fertile ground for hypothesis- formulation and as such may be looked into by the
researcher.
Experience survey means the survey of people who have had practical experience with
the problem to be studied.
The object of such a survey is to obtain insight into the relationships between variables
and new ideas relating to the research problem. For such a survey people who are competent
and can contribute new ideas may be carefully selected as respondents to ensure a
representation of different types of experience. The respondents so selected may then be
interviewed by the investigator.
The researcher must prepare an interview schedule for the systematic questioning of
informants. But the interview must ensure flexibility in the sense that the respondents
should be allowed to raise issues and questions which the investigator has not previously
considered.
Generally, the experience- collecting interview is likely to be long and may last for few
hours. Hence, it is often considered desirable to send a copy of the questions to be discussed
to the respondents well in advance. This will also give an opportunity to the respondents for
doing some advance thinking over the various issues involved so that, at the time of interview,
they may be able to contribute effectively.
Thus, an experience survey may enable the researcher to define the problem more
concisely and help in the formulation of the research hypothesis. This survey may as well
provide information about the practical possibilities for doing different types of research.
This method consists of the intensive study of selected instances of the phenomenon in
which one is interested. For this purpose the existing records, if any, may be examined, the
unstructured interviewing may take place, or some other approach may be adopted.
Attitude of the investigator, the intensity of the study and the ability of the researcher to
draw together diverse information into a unified interpretation are the main features which
make this method an appropriate procedure for evoking insights.
Now, what sort of examples are to be selected and studied? There is no clear cut
answer to it. Experience indicates that for particular problems certain types of instances
are more appropriate than others. One can mention few examples of ‘insight-stimulating’
cases such as the reactions of strangers, the reactions of marginal individuals, the study of
individuals who are in transition from one stage to another, the reactions of individuals from
different social strata and the like. In general, cases that provide sharp contrasts or have
striking features are considered relatively more useful while adopting this method of
hypotheses formulation.
Descriptive research studies are those studies which are concerned with describing the
characteristics of a particular individual, or of a group. Whereas diagnostic research
studies determine the frequency with which something occurs or its association with
something else.
The studies concerning whether certain variables are associated are examples of diagnostic
research studies. As against this, studies concerned with specific predictions, with narration
of facts and characteristics concerning individual, group or situation are all examples of
descriptive research studies. Most of the social research comes under this category.
From the point of view of the research design, the descriptive as well as diagnostic studies
share common requirements and as such we may group together these two types of research
studies.
In descriptive as well as in diagnostic studies, the researcher must be able to define clearly,
what he wants to measure and must find adequate methods for measuring it along with a
clear cut definition of ‘population’ he wants to study. Since the aim is to obtain complete and
accurate information in the said studies, the procedure to be used must be carefully planned.
The research design must make enough provision for protection against bias and must
maximise reliability, with due concern for the economical completion of the research study.
The design in such studies must be rigid and not flexible and must focus attention on the
following:
(a) Formulating the objective of the study (what the study is about and why is it being
made?)
(b) Designing the methods of data collection (what techniques of gathering data will be
adopted?)
(d) Collecting the data (where can the required data be found and with what time period
In a descriptive/diagnostic study the first step is to specify the objectives with sufficient
precision to ensure that the data collected are relevant. If this is not done carefully, the
study may not provide the desired information.
Then comes the question of selecting the methods by which the data are to be obtained.
In other words, techniques for collecting the information must be devised. Several methods
(viz., observation, questionnaires, interviewing, examination of records, etc.), with their merits
and limitations, are available for the purpose and the researcher may user one or more of these
methods which have been discussed in detail in later chapters. While designing data-
collection procedure, adequate safeguards against bias and unreliability must be ensured.
Whichever method is selected, questions must be well examined and be made unambiguous;
interviewers must be instructed not to express their own opinion; observers must be trained so
that they uniformly record a given item of behavior. It is always desirable to pre- test the
data collection instruments before they are finally used for the study purposes. In other
words, we can say that “structured instruments” are used in such studies.
In most of the descriptive/diagnostic studies the researcher takes out sample(s) and
then wishes to make statements about the population on the basis of the sample analysis or
analyses.
To obtain data free from errors introduced by those responsible for collecting them, it is
necessary to supervise closely the staff of field workers as they collect and record
information. Checks may be set up to ensure that the data collecting staff perform their
duty honestly and without prejudice. “As data are collected, they should be examined for
completeness, comprehensibility, consistency and reliability.”
The data collected must be processed and analyzed. This includes steps like coding the
interview replies, observations, etc.; tabulating the data; and performing several statistical
computations.
To the extent possible, the processing and analyzing procedure should be planned in
detail before actual work is started. This will prove economical in the sense that the
researcher may avoid unnecessary labor such as preparing tables for which he later finds
he has no use or on the other hand, re-doing some tables because he failed to include
relevant data.
Coding should be done carefully to avoid error in coding and for this purpose the
reliability of coders needs to be checked. Similarly, the accuracy of tabulation may be
checked by having a sample of the tables re-done. In case of mechanical tabulation the
material (i.e., the collected data or information) must be entered on appropriate cards
which is usually done by punching holes corresponding to a given code. The accuracy of
punching is to be checked and ensured.
Finally, statistical computations are needed and as such averages, percentages and
various coefficients must be worked out. Probability and sampling analysis may as well be
used. The appropriate statistical operations, along with the use of appropriate tests of
significance should be carried out to safeguard the drawing of conclusions concerning the
study.
Finally, the question of reporting the findings comes. This is the task of
communicating the findings to others and the researcher must do it in an efficient manner.
The layout of the report needs to be well planned so that all things relating to the research
study may be well presented in simple and effective style.
The difference between research designs in respect of the above two types of
research studies can be conveniently summarised in tabular form as under:
Type of
study
Research Design
Exploratory or Formulative Descriptive/Diagnostic
design analysis
Structured or well thought
design
fertility in our case) and experimental error.* In other words, according to the principle of
local control, we first divide the field into several homogeneous parts, known as blocks,
and then each such block is divided into parts equal to the number of treatments. Then the
treatments are randomly assigned to these parts of a block. Dividing the field into several
homogenous parts is known as ‘blocking’. In general, blocks are the levels at which we
hold an extraneous factor fixed, so that we can measure its contribution to the total
variability of the data by means of a two-way analysis of variance. In brief, through the
principle of local control we can eliminate the variability due to extraneous factor(s) from the
experimental error.
We can classify experimental designs into two broad categories: informal experimental
and formal experimental designs. Informal Research Design experimental designs are
those designs that generally use a less sophisticated form of analysis based on differences
in magnitudes. In contrast, formal experimental designs offer relatively more control and
use precise statistical procedures for analysis.
Important experiment designs are as follows:
(a) Informal Experimental Designs:
(i) Before-and-after without control design
(ii) After-only with control design
(iii) Before-and-after with control design
(b) Formal Experimental Designs:
(i) Completely Randomized Design (CRD)
(ii) Randomized Block Design (RBD)
(iii) Latin Square Designs (LSD)
(iv) Factorial Designs
Before-and-after without control design: In such a design, a single test group or area is
selected, and the dependent variable is measured before the introduction of the treatment.
The treatment is then introduced, and the dependent variable is measured again. The
effect of the treatment would be equal to the level of the phenomenon after the treatment
minus the level of
the phenomenon before the treatment.
After only with control design: In this design, two groups or areas (test area and control
area) are selected, and the treatment is introduced into the test area only. The dependent
variable is then measured in both areas at the same time. Treatment impact is assessed by
subtracting the value of the dependent variable in the control area from its value in the
test area. Before-and-after with control design: In this design, two areas are selected, and
the dependent variable is measured in both areas for an equal period before the treatment.
The treatment is then introduced into the test area only, and the dependent variable is
measured in both for an identical period afterthe introduction of the treatment. The
treatment effect is determined by subtracting the change in the dependent variable in the
control area from the change in the dependent variables in the test area.
Completely Randomized Design (CRD): CRD involves only two principles, viz., the
principle of replication and the principle of randomization of experimental designs. It is
the most uncomplicated possible design, and its analysis procedure is also more
effortless. The essential characteristic of the design is that subjects are randomly assigned
to experimental treatments or
vice-versa.
Randomized Block Design (RBD) is an improvement over the CRD. In the RBD, the
principle of local control can be applied along with the other two principles of
experimental designs. The variable selected for grouping the subjects is believed to be
related to the measures obtained in respect of the dependent variable.
Latin Square Design (LSD) is an experimental design very frequently used in
agricultural research. The conditions under which agricultural investigations are carried
out differ from those in other studies, for nature plays an essential role in agriculture.
Factorial Designs: Factorial designs are used in experiments where the effects of varying
more than one factor are to be determined. They are significant in several economic and
social phenomena where many factors usually affect a particular problem. Factorial
designs can be of two types: (i) simple factorial designs and (ii) complex factorial
designs.