Module in Microeconomics PDF (2)
Module in Microeconomics PDF (2)
Basic
Microeconomics
CHERRYVILLE S. MEJARES
ROMEO J. GAVIOLA JR.
GERYL M. BERMUDES
LESSON 1
INTRODUCTION TO ECONOMICS
Learning Objectives:
To be able to:
- familiarize with the meaning of economics;
- differentiate microeconomics from macroeconomics;
- identify the basic terms used in Economics;
- - identify the basic economic problems;
- -distinguish the models of economic system.
Basic Concept
Definition of Economics
“Economics is concerned with humanity’s well-being or welfare. It
encompasses the social relationships or social organizations involved in
allocating scarce resources among alternative human wants and in using
those resources toward the end of satisfying wants as fully as possible.”
Richard Leftwich (1979)
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“Economics is the study of how societies use scarce resources to
produce valuable commodities and distributes them among different
groups.” Paul Samuelson and William Nordhaus (1989)
“Economics is the study of how people make their living, how they
acquire food, shelter, clothing and other material necessities and comfort
of this world. It is a study of the problems they encounter and of the ways
in which these problems can be reduced.” Paul Wonnacott and Ronald
Wonnacott (1986)
Divisions of Economics
MICROECONOMICS
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Microeconomics is also described variously as Price Theory or the
Economics of the Firm.
Human Wants
Human wants are the goods and services needed by human beings.
Goods and services are those that yield satisfaction. It may be tangible
(i.e. shoes, dress, pencils, food) or intangible (i.e. haircut, foot spa, dental
care).
Classification of Goods
1. Consumer goods vs. Capital goods
Consumer goods- When we eat hamburger, we get immediate
satisfaction.
Hence, hamburger is a consumer good.
Capital goods- those that are used in the preparation of the
hamburger does not give a direct satisfaction (instead an indirect
satisfaction because
without which, the hamburger cannot be prepared.)
Money is considered a “Capital” good because it does not give direct
satisfaction. Instead, it provides a means to buy (consumer) goods.
2. Essential goods vs. Luxury goods
Essential goods- These are the “basic” needs of man.
Luxury goods- These are those that contribute to man’s comfort
and well-being.
Characteristics of Wants
1. Unlimited
2. Varied
3. Insatiable (over an aggregate period of time)
Origin of Wants
Resources
Resources refer to the factors or inputs of production. They are
those which are needed to produce goods and services. These include:
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1. Economic Resources. These are those with price tag because they
are scarce.
2. Free resources. These are those that has no price (because they
are abundant).
ECONOMIC SYSTEM
A system is a structure. So an economic system is the economic
structure of a given economy.
Models of Economic System
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Well, that ends our introductory lesson in economics.
Let’s find out this time if you fully understand the different
concepts of economics by answering SAQ – 1.
SAQ – 1
Guideless:
• Government system and its performance
• Politics in the Philippines
• Environmental status
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2. Briefly explain how you can apply economics in your daily life.
Guidelines
• Daily or weekly budget
• Time management
• Chosen school and course
LESSON 2
Learning Objectives:
To be able to:
- familiarize with the mechanics of demand as well as supply;
- identify the factors affecting demand and supply;
- state and apply the laws on demand and supply interactions.
- determine equilibrium price and equilibrium quantity when
given the demand and supply of a particular product
Introduction
Demand
Demand is the schedule of various quantities of goods and services
which buyers are willing and able to purchase at a given price, time
and place, all other factors are held constant (ceteris paribus).
The law of demand states that as the price increases, the quantity
demanded decreases; and as the price decreases; the quantity demanded
increases, ceteris paribus.
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Various factors affecting demand include the following:
1. Income of the buyers - Persons basically purchase the necessities
with their income. As their incomes increase they tend to buy more
of the things they like to buy. A family with a car, for example, my
purchase a second unit. A person with two pairs of shoes may buy
another pair.
2. Tastes and preference – People of different cultures vary in tastes
and preferences. A large ethnic group, for instance, has a taste for
mixing their food with strong dose of spices. In another light, some
groups of people prefer to spend a large part of their incomes on
luxuries even if basic necessities are not satisfied.
3. Size of the market – The demand curve is affected by the number of
people living in a given area. A market with a big population like
Metro Manila tends to buy more appliances and electricity than a
less populated region like Panay Island.
4. Price expectation – When people expect changes in the economy,
their reaction will affect demand for certain products. Expectations
about a forthcoming war, for instance, greatly affect demand for
goods and services.
5. Price and availability of related goods – Goods that are related tend
to influence each other’s demand. Related goods and services are
of two types: substitutes and complements. Substitutes are goods
that compete with each other such as meat and fish. Complements
are goods that are used jointly, like cement and steel bars. The
demand for meat will tend to fall if the price of fish (a substitute)
decreases. When the price of cement falls, the demand for steel
bars (a complement will tend to increase.
6. Special influences – There are certain developments that influence
demand for certain goods and services. Heat and humidity, for
instance, contribute to the demand for air-conditioning equipment
and light clothing.
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50 5
60 4
70 3
80 2
SUPPLY
MARKET EQUILIBRIUM
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Figure 3. Market Equilibrium
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LESSON 3
Learning Objectives:
To be able to:
- discuss the elasticity of demand and elasticity of supply;
- compute the coefficient of elasticity of demand based on the demand
data and the coefficient of supply from supply data;
-differentiate the types of demand elasticity as well as supply
elasticity.
The Concept
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reactions vary depending on the importance and availability of the goods
and services. These varying reactions are known as demand elasticity.
In the case of producers or sellers, they have also their reactions to
price changes. Clearly, they tend to sell more goods and services when
prices are higher. Their reactions also vary depending on their ability to
produce in a given time. For instance, they cannot take advantage of
higher prices if they cannot produce the goods and services. Such varying
reactions of producers are known as supply elasticity.
ELASTICITY – refers to the reaction of response of the buyers or sellers to
changes in price of goods and services.
DEMAND ELASTICITY refers to the reaction or response of the buyers to
changes in price of goods and services. Buyers tend to reduce their
purchases as price increases, and tend to increase their purchases
whenever price falls. These are logical reactions to prices changes.
However, such reactions vary in accordance with the nature of the
products and the particular needs of the buyers.
Where :
Ep = price elasticity of demand
QD2 = new quantity demanded
QD1 = original quantity demanded
P2 = new price
P1 = original price
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Ec = QA2 - QA1 / QA1
PB2 - PB1 / PB1
Where:
Ec = cross elasticity of demand
QA2 = new demand for product A
QA1 = original demand for product A
PB2 = new price of product B
PB1 = original price of product B
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2. The ability of producers to respond to price changes. If the
producers can easily increase or decrease output when price rise or
fall, supply is elastic.
3. Time. With the passage of time, especially for long periods, supply
tends to be elastic. If there is a rise in prices, the producers may
not be able to make adjustments quickly, but given sufficient time,
they may be able to produce more.
LESSON 4
Learning Objectives:
To be able to:
- identify what economist mean by utility and law diminishing
marginal utility;
- discuss what indifference curves are and show how to construct one;
- show how a budget line and indifference curve can be combined to
identify the point of consumers equilibrium.
Introduction
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But how useful is knowledge of consumer behavior? The answer lies on
how important are profits to the firms.
Utility Concept
INDIFFERENCE CURVE
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is a curve which shows different combinations of two goods which yield
the same level of satisfaction.
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2 4 P50 + P125 = P150
1 5 P25 + P150 = P150
SAQ – 4
Write the word TRUE if the given statement is correct and FALSE, if
otherwise.
LESSON 5
THEORY OF PRODUCTION
Learning Objectives:
To be able to:
-explain the meaning and concept of production and
production function;
-state the law of diminishing returns;
-distinguish total, average and marginal product; -
identify different periods of production; -explain cost
and profit.
Introduction
Q = f (X)
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Where: Q = Output
X = Inputs
Output refers to the goods and services that have been created using the
production inputs.
Inputs of production refer to the factors of production which include
land, labor, capital, and entrepreneurship. Inputs are classified as
follows:
1. Fixed Inputs- they are those that remain constant regardless of the
volume or quantity of production. This means that whether you
produce or not, the factors of production is unchanged.
2. Variable inputs- these are those that vary in accordance to the
volume or quantity of production. If there is no production; then,
there is no variable inputs.
TP Q
MP = x or using Q to denote TP = MP
Average (Physical) Product (AP). It is the output produced per unit of the
input.
TP Q
AP = x or using Q to denote TP AP= x
Table 1: Total product (in cavans) schedule of rice production with workers
as variable input (x).
COST CONCEPT
Land Rent
Labor Wage or Salary
Capital Interest
Entrepreneurship Profit
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The price of the resources is measured in terms of opportunity cost.
Opportunity cost is the value of the foregone opportunity or alternative
benefits. This means that in order for a business firm to secure the
services of resources, it must pay an amount equal to what these
resources can earn in other alternative uses.
In the short run, the total costs of a firm depend on the firm’s size and
on the level (r volume) of production. The component parts of Total
Costs (TC) are Total Fixed Costs (TFC) and Total Variable Cost (TVC).
TC = TFC + TVC
Average cost is also called unit cost. These curves show the same kind
of information as the total cost curves in a different form. The average
cost curves include the Average Cost (AC), Average Fixed Cost (AFC),
and Average Variable Cost (AVC).
Average Fixed Cost (AVC) refers to the fixed cost per unit at various
levels of output. This is obtained by dividing the TFC by the output (Q).
TFC
AFC = Q
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Average Variable Cost (AVC) is the variable cost per unit at various
levels of output. It is the quotient of TVC and the output.
TVC
AVC = Q
Average Cost (AC) is the overall costs per unit of output. This can be
obtained in two ways:
TC
AC = Q
or
AC = AFC + AVC
TC
MC = Q
Profit Concept
Total Revenue (TR) is the payment for the output produced by the firm.
This represents the income of the firm. It is obtained by multiplying the
price (P) and the output (Q) produced.
TR = P x Q
TR
MR = Q
Maximum profit : MR = MC
SAQ – 5
Write the letter of your choice on the space provided before each
number on Column A.
Column A Column B
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LESSON 6
MARKET STRUCTURES
Learning Objectives:
To be able to:
-identify the market structures;
-discuss the characteristics of each market structure;
-identify the determinants of market structures.
Basic Concept
The four comprise the supply side of the market with the consumer
sector representing the demand side.
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At least eight factors define all four market structures, but in differing
ways.
1. The product
2. Number of sellers
3. The buyers
6. Market knowledge
7. Marketing approaches
8. Government control
1. Perfect/pure type
a. Perfect or Pure Competition
b. Pure Monopoly
2. Imperfect/non-pure type
a. Monopolistic Competition
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Characteristics of Market Models
Pure Competition
4. It is easy for new firms to enter the market and for existing firms or
sellers to leave the market.
Pure Monopoly
2. Products are unique in the sense that there are no good or close
substitutes available. Most public utilities supplying water and
electric are monopolists.
4. It is extremely difficult for new firms to enter the market. There are
several formidable barriers like very big capital and very keen
competition. The existing monopolist is an established giant in
the industry. There are also natural monopolies which refer to
existing goods and services in which competition is not practical or
profitable. Most public utilities enjoy natural monopolies. These
are granted exclusive franchises by the government.
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Monopolistic Competition
Oligopoly
1. There are very few firms which dominate the market. Each firm
produces a big portion of the total industry output.
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5. There is strong advertising among those who produce differentiated
products.
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SAQ - 6
Fill-in the corresponding answer in an empty box provided. Use the word box
below.
Pure
Competition
Pure
Monopoly
Monopolistic
Competition
Oligopoly
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LESSON 7
BUSINESS ORGANIZATION
Learning Objectives:
To be able to:
-understand the functions of business in the economy;
-know why people become entrepreneurs;
-identify the different business organizations;
-discuss the characteristic features of business organizations.
Basic Concept
Business is the second major player in the economy, the other two
being the households (or consumers) and the government. The business
community plays three basic but vital functions in the economy.
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2. Business creates jobs. Business creates jobs in the course of its
producing goods and services for everyone in the economy. In
exchange for their work, business pays its workers (both managerial
and nonmanagerial) salaries and fringe benefits. The workers use
said pay to buy the goods and services they need and want. The
more income they earn the higher their standard of living gets.
3. Business pays taxes. The business community pays the local and
national government hundreds of billion pesos in various taxes
annually. Without such revenues, the government won’t be able to
function effectively.
Business defined
BUSINESS ORGANIZATIONS
Single Proprietorship
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5. Credit Access. Lending institutions, mainly banks, are not too
keen in providing wide credit access to proprietors. This is because
the business usually has little capital.
PARTNERSHIP
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partnership must first be dissolved and a new one organized, this
time, with the new partner.
CORPORATIONS
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stockholder of another corporation. Once, incorporated, later, the
new corporation can have as many stockholders as it wants.
In non-profit corporations, the owners are called “members.”
5. Exercise of powers. The policy-making body of a corporation is
the board of directors. The directors choose from among
themselves the corporate officers, namely, the chairman of the
board, to the president, vice president, treasurer and secretary.
6. Dissolution. A corporation may be dissolved before the end of its
corporate life only upon consent of the SEC. Or its life may be
extended for another 50 years, maximum.
7. Liability. Unlike proprietors and partners, stockholder liability
towards the creditors of the corporation is limited to their
investment.
SAQ – 7
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LESSON 8
Learning Objectives:
To be able to:
-discuss the factor markets;
-distinguish demand for labor from supply of labor;
-identify the factors affecting factor demand;
-explain pricing of productive resources;
-explain the theories of income distribution;
-discuss the causes of income inequality.
Introduction
Employment Decisions
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The business firm’s decision to employ an additional man-hour depends
on the following:
2. If the marginal revenue product s less than the wage, the firm
reduces the number of man-hours. Such reduction in labor
continues as long
as wage exceeds marginal revenue product. When MRC is
greater than MRP, it is a loss for the firm.
The suppliers of goods and services have one common goal: profit
maximization. Thus, all economic decisions are based on production costs
and product prices. But in the factor market, the suppliers are the
households. They also make their decisions on the basis of self interests.
However, such personal interests do not necessarily mean profit
maximization. Some individuals prefer leisure to an additional profit or
income. Others are sociallyoriented. They are more concerned about
their social responsibility than in accumulating more money. So, they
tend to get a job which they feel they can contribute something valuable
to society although such job gives them lower income.
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Supply of Labor
More individuals are willing to work when wage rates are higher.
Generally, this is true in an economy or society where there are abundant
job opportunities. People can choose their jobs and their wages. The
firms which offer the highest wage rates, together with the best working
conditions and fringe benefits, attract most of the competent workers.
But individuals balance their desire to work more to get more income and
their desire to have more leisure. At a certain point, money is not the
most important factor. People also need time for rest and recreation.
INCOME DISTRIBUTION
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factors of production are rent for land, wages for labor, interests for
capital, and profits for the entrepreneur.
5. Luck and connections. The more experienced old folks claim that is
luck that counts much. It has been said that the destiny of a person
has been made, and no amount of hard work can change it.
Likewise, people with big connections are more likely to succeed in
life. It is whom you that matters.
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Equality – refers to an income distribution in which all members of society
receive an equal amount of income. This is the idea of communism in an
attempt to erase the gap between the rich and the poor.
Pricing of Resources
Supply and demand. Wage rates, like goods and services, are determined
by the free interaction between supply and demand for labor. If demand
for workers is greater than supply of workers, the wage rates increase. On
the other hand, if supply of workers is greater than demand for workers,
then wage rates decrease.
Labor unions. More active labor unions are likely to protect and promote
the legitimate interests of their members against the exploitations by the
employers. Through persistent collective bargaining, labor unions can
realize fair demands from their employers, especially under a good
government. In some poor countries, government even uses the military
or police to discourage the legitimate activities of labor unions.
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Economic Rent
Interest
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Profits
Economic or pure profits refer to the earnings of a firm after
deducting the cost of production. Such costs include explicit cost (actual
expenditures of a firm) and implicit cost (payments to productive
resources owned and selfemployed by a firm). However, in the case of
business profits, only the explicit cost is computed. Any excess of such
cost is known as business profit.
Profits are rewards for the entrepreneur for taking the risks, or
making innovations. Profits are usually bigger for a seller who has very
few competitors or none at all. Profit expectations induce investments.
This results in more employment, production and income.
SAQ – 8
Column A Column B
II. Essay
References:
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