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SP Khamkar

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26 views15 pages

SP Khamkar

Uploaded by

Avinash garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MARATHA MANDIR’S BABASAHEB GAWDE

INSTITUE OF MANAGEMENT STUDIES

Presented By – (01) LAVINA AGAVANE


(02) SAJID AHMAD
(33) ANIKET KANOJIA
(50) NEHAL PATEL
(52) SHRUSHTI PAWAR
(60) PRACHI SAIL
(79) AMAY VICHARE
(80) GANESH VISHWAKARMA

Subject - Marketing Management

Under The Guidance Of – Prof Jessica M

Batch - 2022 – 2024

MMS - Semester 2

SP KHAMKAR & SON


1
Address: 43/45 D, Shop No 1&2, Dr Babasaheb Ambedkar
Rd, New Market Area, Lal Baug, Parel, Mumbai, Maharashtra
400012.

Owner: Sadashiv Pundalik Khamkar &


Mayuresh Sadashiv Khamkar.

Employees: More than 10

Service options: In-Store Shopping & Online Service.

Timings: Tuesday to Sunday 8:30 a.m. – 9:00 p.m. (Monday


Closed)
MARKETING MIX (Four P’s)

2
1. Product - Manufacture & Sells Spices. They use good quality
materials.

2. Price - Price differs from size of packets and the variety of


spices. They have economy pricing. Price Range from Rs 40 to
Rs 250 depending on grams/ quantity & sells at wholesale
price.

3.Place – Their main outlet is at Lal Baug but they also have 2
more outlets (Virar & Taloja)

4. Promotion – Sponsorship during Ganpati Festival, Home


sampling, Pamphlets, and Word of mouth publicity. No offers,
No discounts, No bargain.

LEVEL OF PRODUCTS
3
Core- Spices
Basic- Taste, Price, & Packaging
Expected- Quality & Flavours Variety
Augmented- Products Available Online
Potential - Home delivery

PRODUCT LIFE CYCLE

4
1)Introduction Stage - The company started in 1930 by
Pundalik Khamkar. It was small scale business at that time.

2) Growth Stage – After his death in 1949 his son Sadashiv


Khamkar took over the business at a very small age and run it
along with his studies. Due to lack of experience, he struggled
a lot, yet he continued the business.

3)Maturity Stage - The company is now at this stage as they


maintained their quality.

5
PRODUCT MIX

6
PRODUCT MIX
Product Line – 7
Product Width – 7
Product Length - 119/7 = 17
Product Depth – 1 x 31 = 31
Product Consistency – Taste &
Availability

7
Brand Association

Packaging
Taste Price

SP
Khamkar

Freshly
Variety
Prepared
Quality

8
SEGMENTATION

Geographic Segmentation - Situated in Lal Baug, Navi


Mumbai and Virar also in different states of India.

Demographic Segmentation – Gender, Income, Social


Class

Psychographic Segmentation – Values, Attitude,


Lifestyle

Behavioural Segmentation – Occasion Wise, Personality


Addicted,

Targeting
Full Market Coverage

P1 P2 P3
M1
M2
M3

9
Positioning
Frame Of Reference – Spices, Dry fruits, Flours,
Diwali Special mix.

Nature Of Competition – Other Shops Nearby.

Target Market – All Spice Lovers & Womens

Understanding Consumer Behaviour – Purity,


Quality & Value for money.

Point Of Parity – Variety & Availability

Point Of Difference – Variety of Product, Good


Relation with Customers.

Positioning Statement - "Swad aur Sugandh ka


Jahan, Hamara Masala Dukan!"

Reason to Believe - One of the Oldest.

Differentiation
Performance – Consistent
10
Quality – High Quality of Spices.
Rate/ Range – Offers wide variety of spices with
different price range.
Service – Free home delivery for minimum order value
of Rs.1500. (Limited Area).
Technology – Use of machines for mixing and grinding
of spices.
Value – The Products available at SP Khamkar are value
for money as they provide good quality of spices & are
following the same traditional values as earlier.

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