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5 views

task 2

Uploaded by

Sukanya Baral
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Digital Product Concept: The Lululemon Athlete Experience

Vision: To create an immersive, personalized digital experience that seamlessly integrates with the
physical retail environment, empowering guests to explore, understand, and purchase the full range
of the athlete's collection, even when products are not physically present in-store.

Problem:

 Limited physical store space restricts the ability to showcase the full range of the athlete's
collection.

 Guests may have difficulty understanding the technical features and benefits of products,
especially when they cannot physically interact with them.

 The traditional in-store experience may not fully capture the essence of the athlete's brand
and story.

Opportunity:

 Leverage augmented reality (AR) technology to provide virtual product try-ons and
demonstrations.

 Develop a personalized digital assistant to guide guests through the collection and offer
tailored recommendations.

 Create interactive digital experiences that showcase the athlete's journey and the inspiration
behind the products.

Potential Impact:

 Increased sales and revenue by expanding the reach of the athlete's collection.

 Enhanced customer satisfaction and loyalty through personalized and immersive


experiences.

 Strengthened brand association with innovation and cutting-edge technology.

 Improved operational efficiency through streamlined product discovery and purchasing


processes.

Risks and Challenges:

 Technical challenges in developing and implementing AR technology.

 Ensuring a seamless integration between the digital and physical experiences.

 Potential for technical glitches and user frustration.

 High initial investment costs for technology and development.

Proposed Digital Product:

 AR-Powered Product Showcase:

o Guests can use their smartphones or tablets to scan QR codes in-store or online to
access AR experiences.
o Virtual try-on feature allows guests to visualize how products look on their own
bodies.

o Interactive product demonstrations showcase the technical features and benefits of


each item.

 Personalized Digital Assistant:

o AI-powered chatbot that can answer questions, provide recommendations, and


guide guests through the purchasing process.

o Personalized product suggestions based on individual preferences and purchase


history.

o Virtual styling advice and outfit recommendations.

 Immersive Digital Experiences:

o Virtual tours of the athlete's training facility and lifestyle.

o Interactive storytelling that highlights the inspiration behind the collection.

o Gamified experiences that reward engagement and encourage exploration.

Minimum Key Features and Functions:

 AR Product Showcase:

o Accurate product rendering and realistic virtual try-on experience.

o Smooth and intuitive user interface.

o Compatibility with a wide range of devices.

 Personalized Digital Assistant:

o Natural language processing capabilities for effective communication.

o Access to a comprehensive product database.

o Ability to learn and adapt to individual preferences.

 Immersive Digital Experiences:

o High-quality visuals and engaging storytelling.

o Interactive elements to encourage user participation.

o Seamless integration with the overall digital and physical experience.

By implementing this digital product concept, Lululemon can elevate the guest experience, drive
sales, and solidify its position as a leader in innovative retail.

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